Tender Loving Nose

Avantika Bedi’s divine, perfumery blog Tender Loving Nose is a treat to read! Her delicate appreciation of luxury scents transports the reader to a fragrant dimension. She details the story and mood of each perfume she reviews and immediately captures the essence of a scent. Afshan Shafi speaks to Avantika in an exclusive interview for GT on all the aspects of her vision

What discipline did you receive your education in? How does this aid you in the running of your blog?  
I always had a wandering mind, an active imagination and the ability to create vivid scenarios in my head. As I grew up I realized the potential and got into design at NIFT (National Institute of Fashion Technology), New Delhi, and a few years went abroad for my Masters in Interior and Living Design to the Domus Academy, Milan. It was my time in Italy that got me face to face with the world of international luxury and design.
One particular memory is that of a trip to La Rinascente, the luxury departmental store located at the Duomo square, where sat the most amazing selection of perfume brands. Little did I know that this fascination that started on that day would become such an important part of my life later on.
What has been your biggest “pinch me” moment since launching your blog? 
My blog is fairly young, and so like any fresh blogger I have a little “pinch-me” moment each time I get either a request to collaborate, an invite, a lovely comment from a reader or a chance to be interviewed like this one! I feel quite grateful for every opportunity I have to be associated with new people since launching Tender Loving Nose and I have to say each one has been special.


What is your signature go-to perfume and why?  
As a fragrance blogger, enthusiast and a constant learner I am fortunate enough to expand my olfactive experience every day. I get a chance to sample new fragrances and their ingredients that make me more appreciative of the overall art of perfumery. So my take on this is more subjective wherein I may not have one particular signature scent but do have favourite smells, like vanilla, in a “gourmand” fragrance or tobacco in a “masculine-spicy” blend, or when a fragrance has this beautiful orchid-like velvety accord that makes it feel luxurious.

Personal Style
What is your favourite evening wear/formal look? Which designers do you most enjoy wearing for these occasions? 
I usually always gravitate towards formal-chic clothing and that’s also how I would describe my personal style. For evenings or a day-to-night look  I prefer:
High street – BCBG Max Azria, Massimo Dutti, Ted Baker
Designer – Armani, Mrs Self Portrait
Resort – Missoni, Shivan & Narresh
What would be your go-to daytime look? What are your wardrobe staples, favourite designers in this regard? 
I love crisp and clean shapes. I usually do a wide legged trouser with a fitted solid coloured top. I do love shoes maybe even more than bags and I put together an outfit around the shoes sometimes.
Indian labels – Bodice, Dhruv Kapoor, Atsu, Anamika Khanna, Namrata Joshipura, just to name a few
International Brands – Emporio Armani separates, Diesel denims, Zara and Topshop basics, Gucci slippers or the Hermes Oran flats, and I’m totally loving my new Versace Palazzo backpack for the day right now.
What are your most adored pieces of jewellery, both costume and precious? 
I love gold jewellery. I deeply cherish this stunning flat-wired gold set with tiny diamond stars embellished on it. It was given to me by my mother a couple of years ago. I also really adore this vintage Omega watch given by my mother-in -law that’s so feminine and delicate.

Your all time style icons?
In real life, my mother inspires me with her great taste, I always seek her advice before a big event/occasion. On the international front, Olivia Palermo and Giovanna Battaglia are great to emulatefor their modern, edgy and super feminine style. For a timeless and classic look, I channel Grace Kelly.
Your ultimate beauty must haves?
Right now, I absolutely love cc creams, am using the hyaluronic acid-filler cc cream by Eucerin. Another must have is a nude gloss, I got my hands on NAKED lip gloss shade nooner by Urban Decayrecently, which is divine. For the day, I am loving nude eye palettes, Audacity in Paris palette by Lancôme or the NAKED palette by Urban Decay. Guerlain just launched their supertips range, which is exclusive to Sephora Middle East, I highly recommend the Midnight Secret recovery treatment face cream.
Who are your major inspirations from the world of perfumes?  
Throughout history many famous perfumers or as we call them “noses” have come along and given the world some of the most iconic and trend setting fragrances of all time. Here are some whose journeys’ inspire me – Jacques Polge, Germaine Cellier , Jean-Claude Ellena, Francis Kurkdjian, Francois Demachy, Olivier Creed, Jacques Guerlain, Annick Goutal and Isabelle Doyen
Which people would you say have influenced your vision for your blog the most? 
My husband! He is highly disciplined and a visionary. He inspires me not just by his encouragement for my blog but also when I observe him perform at work each day. Our family business, which happens to be an international perfumery house, helps me gain a deeper knowledge and understanding of formulations, compositions, rarest of ingredients, as well as the international markets.
What are your ultimate parfumerie destinations?
The French Riviera, particularly Grasse!  We get to visit the beautiful Provençal region where our family business is established. The majority of the essential oils used in perfumery come from Grasse and it is also holds the heritage of being the birthplace of perfumery.

What would be the main elements of your bespoke perfume, and its name?
I love vanilla, iris, grapefruit, soft woods, cedar, vetiver, orchids, tuberose, freesia, musk, olibanum…I am not a perfumer but I would love to, someday, bring this potion to life.
What are the most classic, iconic fragrances, which you feel everyone should own? 
“Your fragrance is your message, your scented slogan,” said a wise perfumer…it is your invisible signature, an impression of your presence, personality or preferences, left behind even when you have left the room. Modern as well as some classic scents are complex and create sensory experiences that are only understood by its wearer by relating it to some life event, a memory or a physical/emotional experience. So I always advise people to choose scents that they have a particular connection to and that performs well on their skin in terms of longevity and sillage (wafting in the air).
What are your future projects? 
The past year has been an exciting one. From hosting a perfumery workshop at Paris Gallery and Bloomingdales, Dubai in association with Annick Goutal Paris to conducting a sensorial aromatic experience by bringing together culinary and olfactory worlds to featuring product collaborations on the blog, TLN is geared up for exciting events and collaborations in the coming months.

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