Vasli is a couture house that focuses on telling the story of each garment. Beyond the colour, material and cut, the craft that goes in the outfit’s production is highlighted. Minahil Bukhari tells Sana Zehra why she has chosen to tell this story
What trends would you like to see die?
I would like to see the trend of choker necks and ripped jeans waning.
If one is really stuck and don’t know what to wear, what would you suggest?
A plain white shirt with jeans or a plain shalwar kameez paired with a shawl.
Name one most stylish celebrity in the entertainment industry?
Audrey Hepburn was the most sophisticated and classy celebrity. The way she carried herself was remarkable.
If you could live and work as a designer in any era, which one would it be?
I would definitely choose to work during the time of Coco Chanel.
What trends would you like to see more women experiment with this season?
Colour and abstract prints
What role do you think social media plays in fashion today?
I believe that social media plays a vital role in fashion by mixing our traditional fashion with global trends.
If you could have any TV or movie character’s wardrobe, whose would you chose and why?
I would choose Holly Golightly’s wardrobe in Breakfast at Tiffany’s. It’s a classic.
What was your inspiration behind such an innovative shoot Mujhe dekho andheron me?
I have always seen high end fashion designers and models flaunting their dresses, but we clearly forget the people who actually put so much effort into creating that masterpiece. I wanted to use this campaign as a platform.
Will this fashion campaign do any good to ameliorate the conditions of those fashion workers?
Well I would hope that it at least would help in self-awareness. The change really starts within ourselves. We cannot always be seen as part of the third world with cheaper labor. We cannot step on to people in order to grow. We need to build each other to create a stronger industry.
What outcome do you expect from your latest campaign Mujhe dekho andheron main?
I would expect the acknowledgement of the craftsmen behind it. They put their sweat and blood in each of the couture piece that is displayed anywhere in the posh designer houses. We only see the labels but I want people to see the real hands behind it.
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