Hyperstar was rebranded to Carrefour by Majid Al Futtaim across Pakistan
Lahore, Pakistan, XX December 2018: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, today announced the rebranding of Hyperstar to Carrefour across Pakistan effective 20 December 2018.
Majid Al Futtaim holds exclusive rights to operate Carrefour in 38 countries across the Middle East, Africa, and Asia. Today it has a portfolio of more than 257 hypermarkets and supermarkets in 15 countries.
Majid Al Futtaim had presence in Pakistan since 2009 through the Hyperstar brand, which introduced modern retail to the country. Hyperstar grew from one store to six hypermarkets and expanded to three major cities in Pakistan: Lahore, Karachi and Islamabad. The rebranding to Carrefour will further enhance modern retail in Pakistan and provide customers with the retailers bespoke shopping experience and customer service offering.
Mr. Gyu Taeg Kim, Country Manager of Hyperstar Pakistan at Majid Al Futtaim – Retail, said: “The rebranding to Carrefour is an important milestone for Majid Al Futtaim in Pakistan and comes with major expansion plans in the country. As a main investor in Pakistan, we are proud to be contributing to the economy and we will continue to create more direct and indirect job opportunities with every new store we open. Operating under the Carrefour brand, will reinforce our association with Majid Al Futtaim and enable us to deliver an exceptional shopping experience to our customers, offering an unbeatable choice of products at the best price and creating great moments for them everyday.”
As part of the rebranding, Majid Al Futtaim will also launch a loyalty program for Carrefour along with a mobile application for the first time in Pakistan. To reduce the environmental impact, Carrefour will continue to use bio-degradable, reusable bags. The stores will continue to offer a wide selection of food and non-food products at unbeatable prices. Moreover, free Wi-Fi and power banks will be available across the stores for customers.
Carrefour also plans to open a new supermarket format in Pakistan, the Carrefour Market. The store will open in the Mall of Defence in Lahore, early 2019. Additional stores will open in Faisalabad, Gujranwala, Sialkot and other areas later during 2019.
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Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Carrefour
Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in 38 countries across the Middle East, Africa, and Asia.
In 1995, Carrefour opened its first hypermarket in City Centre Deira UAE and through the years, expanded to over 250 Carrefour stores in 15 countries across the region, serving more than 750,000 customers a day.
Carrefour operates different hypermarket and supermarket stores to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour today offers an unrivalled choice of more than 100,000 food and non-food products as well as thousands of household goods.
Carrefour is dedicated to rewarding its loyal customers and offering access to a unique and pleasant shopping experience through special offers and promotions throughout the year. Carrefour is committed to continued business growth in convenient locations across the Middle East, Africa, and Asia to create great moments for everyone, every day. More than 37,000 colleagues work at Carrefour stores operated by Majid Al Futtaim Retail.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 23 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 257 outlets in 15 countries.
Majid Al Futtaim operates 355 VOX Cinema screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
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