{"id":4418,"date":"2026-03-11T15:56:14","date_gmt":"2026-03-11T10:56:14","guid":{"rendered":"https:\/\/www.goodtimes.com.pk\/blogs\/?p=4418"},"modified":"2026-03-11T15:56:14","modified_gmt":"2026-03-11T10:56:14","slug":"introducing-laam-festival-pakistans-first-fashion-first-shopping-festival","status":"publish","type":"post","link":"https:\/\/www.goodtimes.com.pk\/blogs\/introducing-laam-festival-pakistans-first-fashion-first-shopping-festival\/","title":{"rendered":"Introducing LAAM Festival &#8211; Pakistan\u2019s First Fashion-First Shopping Festival"},"content":{"rendered":"<p><strong>[Lahore, 9<sup>th<\/sup> March 2026] <\/strong>Following the critically acclaimed inaugural editions of <strong>LAAM Fashion Week <\/strong>and<strong> LAAM Fashion Week Presents<\/strong>, the team has announced the launch of <strong>LAAM Festival<\/strong>, Pakistan\u2019s first-of-its-kind <strong>fashion-first shopping festival<\/strong>, designed to bridge digital commerce with physical retail experiences.<\/p>\n<p>The inaugural edition of <strong>LAAM Festival [LF]<\/strong> will take place from <strong>12 to 15 March 2026<\/strong> at <strong>Fairways Commercial, DHA Raya, Phase 6, Lahore<\/strong>, bringing together some of Pakistan\u2019s fastest-selling digital-first fashion and lifestyle brands under one curated platform.<\/p>\n<p>A <strong>four-day destination retail experience<\/strong>, LAAM Festival represents the next evolution of the LAAM ecosystem &#8211; a large-scale platform designed to translate digital retail performance into a vibrant physical shopping environment. Unlike traditional exhibitions or bazaars, LAAM Festival is positioned as a <strong>fashion-first, commerce-led retail environment<\/strong> &#8211; thoughtfully curated, design-led, and audience-focused.<\/p>\n<p>The inaugural edition will feature <strong>over 120 fashion and lifestyle brands<\/strong> across women\u2019s, men\u2019s and children\u2019s categories, <strong>food brands and experience zones<\/strong>, creating a vibrant <strong>Eid shopping destination<\/strong> for families and fashion enthusiasts.<\/p>\n<p>Festival visitors will be able to explore curated shopping districts including <strong>Festival Boulevard<\/strong>, featuring apparel, accessories and handcrafted luxury, <strong>Chaand Bazaar<\/strong>, celebrating festive traditions, <strong>Caf\u00e9 Street<\/strong>, offering a wide range of culinary experiences, and <strong>La La Land<\/strong>, a dedicated children\u2019s zone designed for family engagement.<\/p>\n<p>Speaking about the launch, <strong>Amir Iqbal, Co-Founder and COO of LAAM<\/strong>, said, <em>\u201cOver the past few years, we\u2019ve seen a remarkable shift in Pakistan\u2019s fashion economy, with many of the fastest-growing brands building their businesses entirely online. LAAM Festival is our response to that transformation. It brings the best-performing digital-first brands into a curated physical environment where consumers can discover, experience, and shop them in person. It\u2019s about translating online momentum into real-world retail energy.\u201d<\/em><\/p>\n<p><strong>Arif Iqbal, Co-founder and CEO of LAAM<\/strong>, said,<em> \u201cLAAM Festival is an extension of the broader LAAM ecosystem, which connects thousands of brands with consumers through our digital platform. By making entry free for LAAM app users, we\u2019re ensuring that our community can experience these brands in a physical setting while still remaining connected through the app. It\u2019s about strengthening the relationship between digital commerce and real-world retail.\u201d<\/em><\/p>\n<p><strong>Saad Ali, Founder and CEO of Design651<\/strong>, added,<em> \u201cThe idea behind LAAM Festival is simple: take the brands that are already performing strongly online and give them a physical stage at scale. But this is just the beginning. Our ambition is to take LAAM Festival across major cities in Pakistan so consumers everywhere can experience the value and diversity of digital-first brands. Over time, we also see this evolving internationally &#8211; creating a platform where South Asian and eastern fashion can reach global audiences through curated physical experiences.\u201d<\/em><\/p>\n<p>As creative and experience agency partner on the project, <strong>Design651 <\/strong>is supporting the conceptualization and execution of the festival environment, helping translate LAAM\u2019s digital-first retail vision into an immersive on-ground experience.<\/p>\n<p>In line with LAAM\u2019s digital-first philosophy, entry to the festival will operate through a <strong>controlled-access model via the LAAM app<\/strong>. Registered users will be able to claim a <strong>complimentary festival pass valid for all four days<\/strong>, ensuring a digitally connected audience while maintaining a curated festival environment.<\/p>\n<p>Throughout the event, the <strong>LAAM app will remain active<\/strong>, providing visitors with real-time notifications on flash sales, brand activations, and festival moments.<\/p>\n<p>While the March edition marks the inaugural physical activation of the platform, LAAM Festival is designed to evolve into a recurring retail property, expanding across major cities in Pakistan and eventually internationally, introducing South Asian fashion and digital-first brands to wider global audiences.<\/p>\n<p>Indeed, with LAAM and Design651 at the helm, LAAM Festival represents a broader shift in how fashion retail is evolving in Pakistan &#8211; introducing a hybrid model where <strong>data-backed curation, temporary physical scale, and digital commerce work together.<\/strong><\/p>\n<p><strong>For more information, visit:<\/strong><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/laamfestival\/\">https:\/\/www.instagram.com\/laamfestival\/<\/a><\/p>\n<p><a href=\"https:\/\/go.laam.pk\/app\">https:\/\/go.laam.pk\/app<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Lahore, 9th March 2026] Following the critically acclaimed inaugural editions of LAAM Fashion Week and LAAM Fashion Week Presents, the team has announced the launch of LAAM Festival, Pakistan\u2019s first-of-its-kind fashion-first shopping festival, designed to bridge digital commerce with physical retail experiences. The inaugural edition of LAAM Festival [LF] will take place from 12 to<\/p>\n","protected":false},"author":5,"featured_media":4419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72,3,4],"tags":[5410,5408,5409,5412,5411,5404,5403,5405,5406,5407,17],"class_list":{"0":"post-4418","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"category-beauty","9":"category-lifestyle","10":"tag-design651","11":"tag-digital-fashion-brands-pakistan","12":"tag-eid-shopping-lahore","13":"tag-fashion-retail-pakistan","14":"tag-laam-app","15":"tag-laam-festival","16":"tag-laam-festival-lahore","17":"tag-laam-pakistan","18":"tag-lahore-fashion-festival","19":"tag-pakistan-fashion-industry","20":"tag-slider"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing LAAM Festival - Pakistan\u2019s First Fashion-First Shopping Festival - Good Times Blogs<\/title>\n<meta name=\"description\" content=\"Four-day retail festival will bring together 120+ digital-first fashion brands ahead of Eid shopping season\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.goodtimes.com.pk\/blogs\/introducing-laam-festival-pakistans-first-fashion-first-shopping-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing LAAM Festival - Pakistan\u2019s First Fashion-First Shopping Festival - Good Times Blogs\" \/>\n<meta property=\"og:description\" content=\"Four-day retail festival will bring together 120+ digital-first fashion brands ahead of Eid shopping season\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.goodtimes.com.pk\/blogs\/introducing-laam-festival-pakistans-first-fashion-first-shopping-festival\/\" \/>\n<meta property=\"og:site_name\" content=\"Good Times Blogs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/goodtimes.GT\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-11T10:56:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.goodtimes.com.pk\/blogs\/wp-content\/uploads\/2026\/03\/Untitled-1600-x-900-px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"GT News Desk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GT News Desk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/www.goodtimes.com.pk\\\/blogs\\\/introducing-laam-festival-pakistans-first-fashion-first-shopping-festival\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.goodtimes.com.pk\\\/blogs\\\/introducing-laam-festival-pakistans-first-fashion-first-shopping-festival\\\/\"},\"author\":{\"name\":\"GT News Desk\",\"@id\":\"http:\\\/\\\/www.goodtimes.com.pk\\\/blogs\\\/#\\\/schema\\\/person\\\/b9f943ca7dadaf8ad9a625b841585778\"},\"headline\":\"Introducing LAAM Festival &#8211; 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