“Introducing ‘Ethnic Charm’ — a collection that celebrates the beauty of traditional Eastern wear with a modern twist. Each piece is meticulously crafted to embody elegance and cultural richness, perfect for adding a touch of sophistication to your Eid festivities. Get ready to embrace the charm of our heritage with this exquisite collection!”

Brand: Mulaye by Sadia Abid
Photography: studio Afzal
Models: Neha Maneka
Make-up: Faha Salon

Farah Talib Aziz is now one of the leading fashion houses, tell us a bit about your journey and what inspired you both to become fashion designers.

My mum would cut and stitch her own outfits from scratch from a very young age and realized she had a passion for creating flattering and wearable designs, for not just herself but her friends as well who would really encourage her to keep creating!!

What’s your favorite part about being a fashion designer?

Inspiring people, making women feel their best and executing ideas and bringing them to life.

What’s your greatest strength as a fashion designer?

Staying true to our aesthetic and maintaining supreme quality.

Can you describe your signature design aesthetic?

Effortlessly luxe and timeless pieces that can be passed down to generations.

What has been the most pivotal moment in your fashion career?

Opening our first international store in Houston has been the most pivotal moment for us.

How do you stay true to your design philosophy when trends change?

Keep focus on flattering silhouettes that remain classics but can be accented with trending elements.

Can you share a design or collection you are most proud of?

One of our first bridal collections that was shot by my dear friend Muzi Sufi and featured one of my favourite muses Imaan Madani

As inflation has affected everyone, how do you plan to keep your new lawn collection still affordable for the masses?

By adjusting our own profit margin and creating classic designs from premium fabrics that can be worn again and again for years to come.

Farah Talib Aziz has also marked its name in making the most stunning and traditional bridal outfits. What according to you will be the hot favourite colour palette for the spring brides?

Lavender is really taking over international markets and I feel like it should come in ours too!!

Tell us about your new upcoming collection (both bridal and lawn).

Our Lawn collection pushes boundaries to introduce innovative techniques such as cut work appliqué, laser cut, ribbon work and stylised 3D embroideries, on PURE PREMIUM fabrics, making a lawn collection like never before

Our Bridal collection is created to be loved and cherished for generations to come. It uses traditional embroidery techniques all painstakingly intertwined on pure handwoven fabrics with modern flair.

Any advice for all the upcoming brides and aspiring designers.

Stay true to yourself and you don’t have to follow whatever is selling.

Shoaib has stunned us with his makeup transformations and has become one of the favourite makeup artist in town for both brides and fashion editorials.

Shoaib you are known for your unrealistic yet jaw dropping makeup transformations. Tell us a bit about yourself and what inspired you to become a makeup artist?

I am a very simple, friendly and fun guy. I get along with people easily and that’s probably because I was brought up in a joint family where all your elders teach you to be polite and considerate.  My inspiration of becoming a makeup artist was a wedding I attended in my childhood. When the bride arrived I almost did not recognize her though she was a very close family member. That day I knew I wanted to know what sorcery that was and I knew I wanted to become a powerful wizard.

Some of your transformation looks of late Madam Noor Jahan got a lot of attention on your social media, do you think this and may other transformation looks were a turning point in your career?

Thank you for your appreciation. I do these looks for myself to be honest. I challenge myself and then I try to live upto it and by the grace of the Almighty, I have been successful so far. I can’t say if these looks were the turning point in my career but I received a lot of recognition and love because of them.

Shoaib we saw you dancing your heart out at Ahl-e-Dil; tell us about how you ended up learning classical dance and do you plan to excel your career in this field of art as well?

I have always been into visual and performing arts. I believe that dance is a medium that connects you with your soul. I needed a platform for my connection and Ahl-e-Dil and the Colony gave me exactly that. I would like to pay my gratitude to Fatima Amjad for believing in me and encouraging me all the way. It sure is something very close to my heart but it’s not a career option for me.

Congratulations on opening up your own makeup studio. Tell us about the challenges you had to go through to reach this point and how do you feel after achieving this milestone?

Well, every startup has its challenges and excitement, mine has too but I am very thankful to Allah for all His blessings including this one. I feel grateful but at the same time I believe that “Abhi Ishq Ke Imtihan Aur Bhi Hain”.

Spring wedding season is just around the corner, what do you think will be the ‘spring makeup’ trend?

Spring is all about blossoming and embracing yourself for who you are, and so will be the makeup trend in the spring. Minimalistic makeup and pink tones.

What color palette would be trending for spring bridals and which colours should be avoided?

Pinks, hands down. pastel, subtle, shimmery; all pinks.  Avoid darker shades of lilac, maroon and browns in the spring.

Your three favourite makeup products

Three things that can be sufficient for basic makeup are probably my favorite things too. An eyebrow kit, a lash curler, and a tint for lips and cheeks.

What unique techniques do you use to enhance a client’s natural features?

The only technique that I religiously follow is minimalism. My mantra is “Less is more” and that’s what I do.

Describe a makeup look you created that received significant media attention.

The natural dewy no make look I suppose. That look got me a lot of attention on social media and 9 out of 10 clients ask me for that look.

Share an experience when you had to create a look based on specific character requirements for a film or TV show.

I have not done any TV show or film yet, however when I created my very first look of Maleficent, I worked on some specialized makeup techniques. People loved the look and then I did several more as you mention Madam Noor Jahan, Ma’am Rani, Depika Padokon, Haleema Sultan and Sohail Warraich. Yes I did a Sohail Waraich look as well.

How do you stay updated with the latest trends in the beauty industry?

I keep an eye on international makeup trends. I follow globally renowned makeup artists and I seriously rely on continuing professional development.

Any advice for all the bride-to-Be’s

Dear Brideto-be, please dont stress yourself unnecessarily, take care of your diet and go for a minimal, more natural makeup look.

Fashion & Jewellery Designer Zehra Valliani had a fabulous Birthday Bash for her Mom Sameena at Dynasty, Marriott. It was a glamorous event with the creme de la creme of the Isloo ladies with a sumptuous Thai & Chinese buffet and live musical singing to entertain the guests who say the best Mom daughter duo in Isloo society known for their lavish parties and awesome crowd turnout.



Our bridal collection “Koh-e-Noor” is a masterpiece that redefines wedding wear, its delicate hues and intricate details, this ensemble is a testament to timeless beauty. Step into a world of pure enchantment with our bridal campaign. A moment, creating cherished memories that last a lifetime.

Alishba & Nabeel bridals capture the ethereal essence of dreams, with flowing fabrics and exquisite details that transport you to a magical realm.

Photography: Azeem Sani
Makeup: Qasim Liaqat
Muse: Hira Mani

Nickie Nina

Sisters Nickie and Nina are the power-house of creativity behind their eponymous fashion brand and are considered one of the pioneers of eastern Haute Couture. Traditional embellishments and unconventional cuts fused with rich fabrics and textures make up a classic Nickie Nina ensemble. The designing duo point out this season’s trends to Sana Zehra

What are the key trends for bridal and wedding wear for the upcoming season?

The upcoming bridal and wedding wear consists of chunri and ethnic work in contemporary cuts.

What are classic silhouettes that flatter every woman?

Classic silhouettes will always be kurtas in different lengths.

What trends would you like to see die?

Cold shoulder, too over done already!

What trends would you like to see more women experiment with this season?

Shalwars need to make a comeback.

What do you hope to see more of from designers in bridal and wedding wear this season?

Classic and traditional work needs to be highlighted this bridal and wedding season.

If you’d choose to give any celebrity a makeover who would it be and why?

Benazir Bhutto will always remain a political and fashion icon and it would’ve been a dream come true to have dressed her.

What are a woman’s must-haves in her closet?

All black outfits are definitely a must have.

Any styling advice?

People should keep changing according to fashion trends without compromising their personal style.


Souchaj Bridals are known for being classic with timeless silhouettes and entirely hand mroidered.The immaclate tailoring and attention to detail ensure these pieces become Heirloom passed down for generations. Mehr and Mehak give their experts tips to Sana Zehra

What are the key trends for  this season’s bridal and wedding wear ?

Structured and voluminous silhouettes with classic cuts

Warm tones with deep hues

Rich fabrics, such as velvet, atlas, tissue, chunri, mukesh,etc.

What are the classic silhouettes that flatter every woman?

Any silhouette paired with a dupatta wrapped effortlessly around a woman

What trends would you like to see die?

That would definitely be the velvet wrap-arounds! They look more like a bathrobe rather than a fashion trend.

What trends would you like to see more women experiment with this season?

Women should try various body hugging inners with oversized silhouettes paired along with layers of rich velvet. They can further variate it with banarsi’s (khamkwab) and distinct Indian zari to create large volume and flare–a perfect blend of grace and elegance.

What do you hope to see more of from designers in bridal and wedding wear this season?

This season is all about being festive and bringing together culture and traditions. I am really looking forward to seeing some traditional Old School looks. It would be really nice and innovative to see different Old School looks coming together to bring out something much more unique.

If you’d choose to give any celebrity a makeover who would it be and why?

Meesha Shafi! She’s someone with her own unique sense of style. Her personality is very eccentric and she always manages to pull of anything whether its eastern or western.

What are a woman’s must-haves in her closet?

Every woman should have an intricate hand-embroidered shawl. This is a staple for every wardrobe as you can pull it off with almost anything.

Favourite all time designer?

Naeem Khan

Any styling advice?

One styling advice that can go a long way is: Less is definitely more.

Any fashion related message?

Simplicity done right can make a bold statement. Be yourself as that’s the most original fashion statement one can make.

Saadi Mirza

Saadia Mirza makes glamorous clothes that flatter a woman. Her outfits are as pretty and dazzling as she is. Saadia gives pointers to Sana Zehra on how to stand out this wedding season

What are the key trends for bridal and wedding wear for the upcoming season?

The key is individuality. The modern woman is confident; she knows who she is and what she wants. Her values translate into her clothes, especially for the most important day of her life. The on point bridals this season are classic with emphasis on volume, intricate embellishment and detail.

What are classic silhouettes that flatter every woman?

I believe the classic kurta, achkan, aijhar, and anghrakha suit most women.

What trends would you like to see die

Hold off the cloning of silver embellished bridals, pahleez!

What trends would you like to see more women experiment with this season?

I would love to see the farshi and the Dhaka pajama with a new modern cut, along with midriff length jackets to be experimented with this season.

What do you hope to see more of from designers in bridal and wedding wear this season?

I really hope to see more of old world charm and techniques intertwined with a new modern look.

If you’d choose to give any celebrity a makeover who would it be and why?

I find Armeena Rana extremely gorgeous; I’m certain she would pull off my clothes really well.

What are a woman’s must-haves in her closet?

A classic black dress or outfit A well-tailored jacket A statement necklace


Favourite all time designer?

Alexander McQueen

Any styling advice?

Wear what you’re comfortable in.

Any fashion related message?

Be original; replication is never flattery.

Hussain Rehar

Hussain Rehar’s collection represents contemporary fashion with clean lines. The colour palette ranges from metallic pastels to  vibrant explosions of rich colour. His collection mimics the transient beauty of nature exuding un-compromised strength. Sana Zehra asks Hussain about current bridal trends

What are the key trends for bridal and wedding wear for the upcoming season?

Embroidered and embellished culottes with angrakhas

Velvet separates

What are classic silhouettes that flatter every woman?

The A-line cut is the go-to silhouette for every body type. It is universally flattering and, therefore, a classic.

What trends would you like to see die?

Cold shoulder tops

Mom jeans


What trends would you like to see more women experiment with this season?

Techno fabrics

Tonal dressing

Sharp suiting

What do you hope to see more of from designers in bridal and wedding wear this season?

Revival of the traditional fashion

If you’d choose to give any celebrity a makeover who would it be and why?

I’d choose Kangana Ranaut for being bold and fierce.

What are a woman must-haves in her closet?

Flared pants

Collared shirt

Oversized trench coat

Favourite all time designer?


Any styling advice?

Conquer your fear of colour.

Any fashion related message?

Be yourself and set new trends. Our fashion industry needs more of that.

Diamonds maybe forever but fashions certainly aren’t. Rizwanullah has made his mark in the fashion industry with his combo of ethnic and edgy design along with his quirky sense of style. Future proof your collection by adding these daring whites to your wardrobe

By Afshan Shafi

Esteemed couturier Fahad Hussayn’s latest collection is a testament to his deep learning and faultless craft. Taking its inspiration from Punjabi folklore, each piece is truly original and needless to say–exquisite. Shot at the Fakir Khana Museum, this editorial will thoroughly enchant your senses

Favourite city?


Favourite designers International?

Christian Lacroix, Gareth Pugh, Valentino

Favourite designers local?

Umar Sayeed

Music on your playlist?

SIA and vintage classical music.

When not working you can be found?


Who would you love to see wearing your clothes?

Cate Blanchett

How do most of your ideas come about?

By delving into the history of the Subcontinent, researching different techniques of indigenous embroidery and travelling.

Favourite quote or motto to live by?

No quote as such, but I believe that artists/designers, etc. should be influenced by their roots and shouldn’t borrow heavily from other countries.

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