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LADIESFUND, the renowned platform dedicated to empowering women, hosted a memorable mangothemed
Eid Milan event, bringing together a diverse array of guests for a joyous celebration. The occasion was graced by the presence of over 100 esteemed guests from diplomatic circles, corporate sectors, ministries, developmental agencies, press, women SMEs, celebrities, fashion designers, all coming together to mark the joyous festival of Eid.

 

Beautiful 2 kanal house in phase 6 Dha (Open House) that came into the market for a full viewing. Designed by Mmad.design & Pr by Rubia Moghees.

 

Highlights from the launch of Shanell Beauty Salon in DHA Lahore.

 

Chief Guest Mr. Cemal Sangu, Turkish Consul General to Karachi headlined the highly anticipated 34th  LADIESFUND Power Lunch. This dynamic must-attend networking session featured 50 incredible women leaders.

 

Dr. Shahzad Mirza of Dental Aesthetics opened his new clinic in Fairways, Raya with much fanfare.

 

TRESemme Kashmir HUM Style Awards — the Most Anticipated Night of Glitz & Glamour — concludes on a High Note! The premier celebration of Pakistan’s fashion, beauty, and entertainment, took place on May 11 at the Expo Centre, Karachi. The event turned out to be a resounding success, attracting the who’s who of the fashion world including celebrities, fashionistas, and influencers from various walks of life.

 

Esteemed fashion designer and cultural icon, Hassan Sheheryar Yasin, widely known as HSY, marked a significant milestone on Friday, April 26th, 2024, commemorating three decades of unparalleled contribution to the fashion industry. The grand celebration was held in Ever New Studios Lahore.

 

LADIESFUND, the renowned platform dedicated to empowering women, hosted a memorable Eid Milan event, bringing together a diverse array of guests for a joyous celebration. The occasion was graced by the presence of over 100 esteemed guests from diplomatic circles, corporate sectors, ministries, press, women SMEs, celebrities, fashion designers, models, all coming together to mark the joyous festival of Eid.

 

Exclusive highlights from Pakistan’s fastestgrowing brand, Buzzazi. Their Big Reveal 2024 event was graced by Lahore’s elite, renowned influencers and socialites. The Event was managed by Troika Events & PR.#TheBuzzIsReal #SummerWithBuzzazi #TheBigReveal2024 #TroikaPR

 

 

Numaish organized by Alina Shahid and Fatima Shah held their first-ever Fashion & Lifestyle exhibit at Defence Club Community Halls in partnership with Diamond Supreme Foam and Fazal Jewellers on Sunday, 24th March.

 

 

Rubia Moghees hosted a lovely iftar soiree for Lakhany official’s Eid collection at Theatre live cafe. Pr: Rubia Moghees

 

 

Perfect plan held a multi designer exhibition at DHA event halls in Lahore. The fashion and lifestyle expo was a one stop shop for both Ramadan and Eid. Pr: Rubia Moghees

 

 

Asifa & Nabeel launched their luxury lawn collection with a very exclusive sit down tea at lili by deja. PR & coordination Rubia Moghees @rubiamogheespr

 

 

Highlights from the open house of a gorgeous house designed by architect Mazhar Munir, interior decorated by Asma Nabeel with furniture & furnishing done by the native home official. Pr: ARPR

 

 

The LADIESFUND® and UNDP Co-Host the 8th LADIESFUND Sustainability Luncheon in partnership with the British Deputy High Commission at Acton House Gardens, British Deputy High Commission, Karachi, where 250 dynamic guests including women leaders, icons, corporate high-flyers, artisans, home chefs, techpreneurs, and gurus gathered.

 

 

Fashion & Jewellery Designer Zehra Valliani had a fabulous Birthday Bash for her Mom Sameena at Dynasty, Marriott. It was a glamorous event with the creme de la creme of the Isloo ladies with a sumptuous Thai & Chinese buffet and live musical singing to entertain the guests who say the best Mom daughter duo in Isloo society known for their lavish parties and awesome crowd turnout.

 

 

Paradox London marks its success and enters the new year with gratitude. Paradox held a luxe soirée at Caviar Club for Lahore’s who who. @paradoxlondonpk Pr: Rubia Moghees

 

 

By Jalal Salahuddin

After working in Pakistan for 12 years and being part of the group of event managers that started the industry at home, I often wondered if it was simply enough to want to grow J&S locally, or to take a bigger and bolder step and look for other options abroad alongside Pakistan.

The opportunity happened by chance when we left for India to organize the Lifestyle Pakistan tradeshow some years ago. The show was a resounding success with all of Pakistan’s top business houses coming back after having done millions in sales in textiles, furniture and other Pakistani made goods. My partner in J&S Omar Satti and I began to think: if we can export music and other talent across the border, then why not services? The similarity in culture, language and style between the two countries has always existed; and the idiom of the “desi wedding” is deeply ingrained in both places.

How would we do it? Who would we partner with? To do bespoke and high end events in India required careful planning and thought. India is a huge market with a multi-billion dollar event management industry. One has to be the best of the best to get to do the top work for the country’s burgeoning bevy of billionaires, celebrities and socialites. Everyone wants new and exciting ideas for location, décor and entertainment. It reminds me of the United States at the turn of the 19th century when the Vanderbilts, the Astors and the Mellons were building French-inspired chateaus by the sea in Newport and holding elaborate masquerade balls in their New York and Boston brownstones. Modern Indian society itself has created the behemoth known as The Big Fat Indian Wedding. Pakistan has also been seduced by the idea of the grand desi wedding and we at J&S have designed and executed some of the country’s most well-attended and glamorous affairs.

Omar Satti, Umad, Adeel Chaudhry with Amitabh Bachchan_resize
Omar Satti, Umad, Amitabh Bachchan & Adeel Chaudhry with guests

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The guest-list read like the who’s who of India’s business, entertainment, political and
intellectual elite

The logical thing for us to do would be to find a partner who liked our work and who had the brand name, reputation and an aesthetic, which was stylish, tasteful, and genuinely creative. Both of us agreed that no one would be better than Rohit Bal.

Rohit grew up in Srinagar, studied in Delhi, worked and traveled internationally and has a personality and style that is firmly grounded in the history and traditions of the subcontinent, yet connected to the modern world. Known as the Yves Saint Laurent of India, Rohit is intensely concerned with design as an art form. The designer has drawn on history, fantasy and folklore to create masterpieces of couture that are desired by discerning aficionados around the globe. He has always had a deep understanding of the psyche of the fashion world and it reflects in his collections that are intelligent, studied, imaginative and completely innovative. But they are also always relevant and awe-inspiring.He is recognized in India and internationally for meticulous attention to detail. He draws inspiration from influences wide and varied. From the village crafts and traditional methods of design that India is so rich in, to the transient phenomenon of the subcontinent’s urban landscape, the designer has brought them all to life in his spectacular but original language.His creative spirit has touched everything in the past few decades from fashion to interiors.Now he would bring his inimitable style and panache to designer weddings and events.

More than that, he is a genuinely wonderful person and a dream to work with. We began by having a glamorous launch event at the ITC Maurya to introduce Rohit Bal Luxury Wedding & Events by J&S. We thought: we would excel at creating the most glamorous and exciting wedding and decor concepts for a discerning clientele both in India as well as globally. Both Rohit and I became Co-Creative Directors.

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Ritu Kumar and Shashi Kumar_resizeRitu Kumar & Shashi Kumar

Rahul Bose_resizeRahul Bose

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The idiom of the “desi wedding” is deeply ingrained in both India and Pakistan

Work has followed and we have done incredible events for some of India’s top industrialists and A-listers. But that is news for another article. Recently, we were approached by Ajitabh Bachchan, (Amitabh Bachchan’s brother),to do his daughter Nayna Bachchan’s wedding reception. Nayna had married the Bollywood actor Kunal Kapoor at a quiet ceremony in the Seychelles two months ago. Now her parents and family were hosting a grand wedding reception in Delhi for them. “This is Bollywood’s first family,” Rohit said to me, “and we have to do a phenomenal job.”

We began by finding inspiration from all things desi: tube roses, motia, desi ghulab, vermillion amaryllis. The event was taking place at a stunning farmhouse with a winding garden where we placed beautiful handmade wrought iron gates strung with floral tassels alongside a 300 foot long candle wall that shimmered as guests walked into the venue. The Mangniyar Seduction, a 25 member troupe from Rajasthan, sang Sufi songs welcoming guests as Amitabh Bachchan, son Abhishek and wife Aishwarya, Ramola and Ajitabh Bachchan and the rest of the Bachchan family stood by a falling flower stage to welcome the 1500 guests.

Rohit and I went to source carved marble fountains, solid silver doors, venetian mirrors, Mughal fans and Tanjore paintings from the 1800s from antique dealers to decorate the ivory colored muslin-draped main hall. 15,000 candles and dozens of baskets of roses decorated the walkways and tables. All the dining tables were dressed with crinkled and quilted tablecloths and napkins especially made at Rohit couture atelier, carved gold chargers and candelabras and huge bunches of blooming amaryllis. Even I gasped when we saw the elegant and scintillating result as we finished decorating the event.

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Aishwarya Rai bachchan, Abhishek bachchan, Jaya Bachchan, Amitabh bachchan and Ramola Bachchan_resizeAishwarya Rai Bachchan, Abhishek Bachchan, Jaya Bachchan, Amitabh Bachchan & Ramola Bachchan

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“This is Bollywood’s first family,” Rohit said to me, “And we have to do a phenomenal job”

The guest-list read like the who’s who of India’s business, entertainment, political and intellectual elite. Priyanka Gandhi and her husband Robert Vadhra exchanged pleasantries with Amitabh and Jaya Bachchan, while Anupam Kher and his wife Kiran Kher took a selfie with Nayna and Kunal Kapoor. Rohit Bal, Abhishek and I chatted away as the crowd went crazy when Hrithik Roshan began dancing on the sofa. Meanwhile, everyone admired Dior ambassador Kalyani Chawla’s stunning outfit. Novelist Shoba De looked striking in a canary yellow sari and stood by Dubai-based billionaire Sunil Vasvani who had flown in on his private jet for the evening. Aishwarya Rai Bachchan looked glamorous in a bright red outfit while her sister-in-law Shweta looked elegant in a pale gold couture lehnga.

A Latin American band played during the champagne reception and were followed by the inimitable Meet Brothers who sang their famous hits Chitiyan Kalayaan and Baby Doll. The crowd cheered on the dancefloor as Abhishek sang with them to celebrate his cousin’s nuptials. Our very own Adeel Chaudhry also performed desi songs for the guests. The evening was an enormous success and it’s true:there is no business like show business. We hope to do many more evenings like it.

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