Lahore, 15th December Friday 2023— Pantene HUM Bridal Couture Week proudly inaugurated the 21st edition of HUM Bridal Couture Week 2023 at the famous Pearl Continental Hotel on 15th December 2023 The first day of this highly anticipated fashion extravaganza witnessed a spectacular blend of glamour, creativity, and trendsetting designs, setting the tone for an exceptional week ahead.
The opening day of Pantene HUM Bridal Couture Week, presented by Pantene powered by Bisconni Chocolatto, Sparx Smart Phones and NEO by Kaizen Paints, showcased a lineup of renowned designers who captivated the audience with their innovative collections, pushing the boundaries of bridal couture and redefining contemporary fashion trends…like the FAHAD HUSSAYN SOLO SHOW said “The cultural rejection and disconnect are fast growing and what was once shared history is now also a list of taboos. Craft, artistry, and an entire industry trickling down to mere trade of day-to-day items in a race to make a better life. Somedays I create just to defy all those norms.” Show stoppers setting the ramp ablaze for Fahad Husseyns Show today were Zawiyar Noman and Mehwish Hayat, Justin Bibis, Social awareness influencer Ghazi Taimoor, Rishm Faiz Bhutta and Adnan Dhool.
Fahad Hussayn presents “THE COLLATERAL CONVENTION”; an illustrious Spring Summer ’24 collection celebrating 15 successful years in fashion. The collection is a ballad of traditions intermixed with contemporary trends of wedding culture while each finely crafted thread of this luxurious collection tells a tale of its own. Derived from the houses’ most prized archival pieces lost to the previous series of unfortunate events. The collection features designs derived from the designers’ favorite elements such as embroidered landscapes, fantasy florals and indigenous carpet weaves reimagined in 3D embellishments, metal embellishments, zardozzi, revivalist embroideries, traditonal zardozi and succha gota.
Harris Shakeel, had the elegant and graceful Saboor Aly as his show stopper and designer Atif Iqbal, showcased Imran Ashraf and Abdullah Muzaffar in their bridal collections on the first day of HUM Bridal Couture Week!
Designer Arif Ashrafs collection Inteezar, was a journey of anticipation, timeless elegance, and enduring tradition. This enchanting ensemble captured the essence of cherished celebrations, from a mehndi’s radiant glamour to the wedding day’s regal splendor show stopping for him was Komal Meer.
Designer Kashees, had shows-stopping for him the handsome Junaid Niazi, versatile actress Tooba Amir and Laiba! As well as Javeria Saud, Shaista Lodhi and Neelam Muneer!
Asif Nazeer’s “Embroidered Romance”; whose inspiration weaves a tale from the intricate tapestry of Persian geometric patterns, paying homage to the architectural wonders of Multan and drawing on the delicate artistry found in pottery. This collection was a seamless fusion of tradition and modernity, the designs in the intricate embellishment motifs, inspired by the beauty of chintz patterns. Walking for him was renowned Pakistani actress Resham.
Designer Komal Chawlas , collection “Rang Diyan Zanjiran” says, sharing a strong social message “This collection celebrates diverse color complexions. My mantra is to demonstrate that hard work can overcome any obstacle, and complexion should never be a roadblock” settting the ramp afire were her celebrity actor show stoppers Kinza Hashmi and Feroze Khan.
The intricately crafted bridal ensembles included designers like Shazia Kiyani who had popular actress Dur E Fishans walk the ramp for the very first time!
Almirah with their avant-garde designs fused tradition with modern aesthetics, the runway was a visual feast for fashion enthusiasts and industry insiders alike when charming and handsome Emmad Irfani walked the ramp as the show stopper for the show!
Prominent fashion influencers, celebrities, and dignitaries graced the event, adding to the star-studded atmosphere. The front row was adorned with fashion icons and industry leaders, contributing to the electric energy that permeated the venue.
Notable moments from the first day included collaborations, standout runway shows, with celebrity show stoppers and fashion presentations that seamlessly blended tradition and modernity, reflecting the diverse and dynamic world of bridal couture. Others who walked the ramp for
Pantene HUM Bridal Couture Week presented by Pantene powered by Bisconni Chocolatto, Sparz Smart Phones and NEO by Kaizen Paints expresses gratitude to all participants, sponsors, and attendees who contributed to the success of the first day. The event promises to continue delivering unparalleled experiences, fostering creativity, and promoting the global influence of HUM Bridal Week.



















