In conversation with Good Times Magazine, Rida Fatima shares her journey of turning dreams into reality with bespoke event designs, floral artistry, and unforgettable celebrations.

What inspired you to start Seasons Events Co.?

Seasons Events Co. was born out of a passion for creating memorable experiences and bringing people together. We wanted to offer a service that combined creativity, attention to detail, and the ability to execute flawless events.

What makes your event planning business unique compared to others in the industry?

Our ability to manage all types of events-from corporate gatherings to intimate celebrations sets us apart. We deliver experience that reflect our clients’ unique visions and exceed their expectations.

How do you ensure each event reflects the vision and personality of your clients?

We prioritize collaboration with our clients, starting with an in-depth consultation to understand their preferences, goals, and style. Throughout the planning process, we maintain open communication to incorporate their input into every detail.

What was the most challenging part of starting your business, and how did you overcome it?

One of the biggest challenges was establishing a reputation in a competitive industry. We overcame it by delivering exceptional services, focusing on client satisfaction, and leveraging word-of-mouth recommendations to build trust and credibility.

How has social media, particularly Instagram, contributed to the growth of your business?

Instagram has been a game-changer, allowing us to showcase our work visually and connect with potential clients. It’s an excellent platform for sharing event highlights, receiving client testimonials, and staying relevant in the industry.

How do you stay updated with the latest trends in event design and decor?

We regularly attend industry conferences, follow influential designers and planners, and draw inspiration from global events. Networking with professionals and keeping an eye on emerging trends ensures that our designs remain fresh and innovative.

Could you walk us through your process of planning an event, from the first meeting to execution?

Consultation: Understanding the client’s vision, budget, and preferences.

Planning: Developing a detailed plan, including venue selection, design concepts, and logistics.

Coordination: Managing vendors, timelines.

Execution: Ensuring every aspect runs smoothly on the day of the event.

Follow-up: Gathering feedback to ensure continuous improvement.

What are your long-term goals for Seasons Events Co.?

We aim to become a global leader in event management, known for delivering unique and unforgettable experiences. Expanding our international footprint and embracing innovative technology in event planning are key goals.

What advice would you give to someone aspiring to enter the event planning industry?

Start with internships or entry-level roles to gain hands-on experience. Building a strong network, staying organised, and maintaining a client-focused approach are essential for success in this dynamic industry.