GT Interview Archives

In GT Interview November 16, 2025

In Conversation with Shayan Ather Framing Love, One Moment at a Time

The artistic eye behind Shayan Ather Photography shares her top tips for brides and grooms preparing for the camera. From natural posing to capturing raw emotion, she reveals what makes wedding photos timeless and truly unforgettable.

photography begin, and what inspired you to capture love stories through your lens?

Originally, I got in to wedding photography to support my family through a time of financial and emotional difficulty for us, after my father’s passing. I was still in school so there were no jobs, so I had to get creative. Shortly after I got in toLUMS which was more than what we could afford at the time, so I really started investing in my photography business simultaneously with my studies, so I could help pay for tuition. My father always wanted me to be a doctor like my him, and he had a traditional way of thinking, so arts was never really the plan. I was always interested in visuals and aesthetics, fascinated by simple things like how light would enter through a window, but never considered it as a viable career option before. So, what was more of a financial necessity at the time slowly grew into something I developed such a deep love for.

Today, I can’t imagine my life without this feeling. I love being able to freeze moments and emotions in time, to tell a story through my lens, and to capture love between partners and families. Its special when brides look at their pictures that we have shot and they feel beautiful and confident, and they see themselves in the same way that their loved ones see them. I recently had an old client tell me their mother passed recently and the family got together to see her old pictures from their wedding which we shot 5 years ago, and she said she felt comfort in those pictures, seeing her mother healthy and smiling. This is what inspires me today; because it feels like what we are doing as a company is something worthdoing and it holds meaning. It spreads some small form of joy to the people I work with, and that’s so meaningful to me.

How does the winter wedding season influence your photography style and approach?

Our style is not really influenced by the seasons to be honest. Logistics and operational factors change, yes, but not our style. I strongly believe that every wedding and client is unique, and what may work perfectly for one client may be terrible for another. My job as a wedding photographer is to truly take the time to understand the intricate nuances of that specific wedding and build around that. We like to have discussions and meetings with our clients, and then develop mood boards, storylines and color palettes for each event. We want to take the time to understand what each bride and groom are like; are they the happy, loud, vibrant couple in love who are the life of the party and joke around with each other, or are they the shy awkward couple who are feeling conscious about being in the limelight on their wedding, or a host of other options. We like to understand their personalities and priorities, and then we combine that along with our company’s signature candid storytelling style, and decide how we will stylistically approach the coverage of that wedding.

What are the key challenges of shooting in winter (like lighting or weather), and how do you overcome them to get flawless shots?

Every season has its complications. But winters in Pakistan get very intense for the wedding industry because everyone and their sister is getting married in winter. There are hardly any days of decent sun, the fog and smog in the evenings become very bad (especially due to the decreased visibility) and the cold weather means our couples are shivering and so are the hands of their photographers. Most vendors of choice are not available because everyone who is good at their work is fully booked. An unfortunate reality is that because wedding season is so packed, a lot of vendors behave extremely unprofessionally such as cancelling bookings (even venues), delaying appointments, and other factors which adversely then affect all the vendors involved for that wedding and most of all, really compromise the experience of the couple getting married.

What we do is to make sure to have everything planned ahead of time with our clients, and I have my incredible manager and team to thank for that. We have our plans and backup plans in place, which keep things running smoothly from our end always. We leave a margin for time between shoots, have backup shoot locations in mind, have backup lighting sources so that no matter whatever the lighting is, we are fully equipped to handle it. We do regular follow ups and keep checking in with our clients leading up to the event to keep everything on track. We have 12 years of experience which means we are hardly surprised by anything anymore, and we feel ready for everything thrown our way. The main priority for our company is always singular: keep the client happy, calm and comfortable. That’s all that matters. And I believe that’s our company’s superpower right there.

What kind of lighting or color tones work best for winter weddings to create that dreamy, romantic feel?

As a photographer, you need to be technically trained to face all kinds of shooting conditions, and then make the best aesthetic choice for that event. You could use available, ambient light or controlled, strobe lights with source, or you could end up with blinding sunlight or very dazed, foggy skies. If it’s a daytime open air wedding Nikah with pastel shades of décor and he bridal, then you would want to go for a softer, dreamier, airy look but the same client could have an evening baraat event with low light and deep maroon bridals, so they you’ll want to create a darker, moodier, almost editorial aesthetic. So again, there is no one singular format that applies to winter weddings. You need to be equipped for everything in terms of the technical skill you possess, your ability to design a mood board around the specifications of each wedding and its look, the equipment required to deliver that, and then finally your editor’s ability to polish and finish that look in the post processing. If I had to categorize an overall look that we prefer to go for, its warm tones that celebrate our deep, beautiful South Asian skin tones, with a natural and soft look. I’m not a big fan of overprocessed or over edited aesthetics (except in limited cases).

What posing or candid tips would you give to brides and grooms for looking their most natural and radiant on camera?

You are not meant to be models, and that’s completely okay. People feel intimidated by seeing Instagram images of the “perfect wedding”. We need to stop comparing ourselves. A lot of my brides initially approach me saying “Im camera shy and I cant look like the other brides”. People don’t realize that majority people feel like this. Behind those picture-perfect Instagram shots are 20 other shots we took before that, which didn’t look as great.

So don’t worry about the perfection and just let the shoot flow as it would naturally. Be yourselves and let the bad pictures with 4 chins and the laughing too much and the imperfect lehnga settings happen in between, as it’s all part of the process. Some shots should be curated to perfection because you know your mom wants to hang up one perfect portrait in her home (she’s cute that way) and your photographer should direct that for you, but for the rest, lean into the imperfection. Allow that to happen and you will always find the perfect emotions and moments in that, and that is what will truly create those priceless candid shots.

How can couples prepare in advance for their wedding shoot — from timelines to outfit choices — especially during colder months?

Here is one of the most valuable lessons I’ve learnt from the destination weddings we cover: hire a wedding planner, please! I cannot stress this enough. If your budget allows, please hire a wedding planner who can guide you in the process with their experience and keep things running smoothly on track. Clients assume they can do it just as well as a wedding planner. No, you really cannot. And even if you can, it’ll take a lot of time and mental effort to be able to do that, which is not the additional stress you need leading up to your wedding. It’s really good to see the wedding planner culture finally coming into Pakistan more.

Secondly, please have meetings and conversations with your wedding photographer. If they haven’t taken the initiative with you, then you can always reach out to them yourselves. We send lists of tips and notes to all our couples leading up to the shoot for how they can make the shoot process easier for themselves, what they need to do or bring with them. Our clients often express their gratitude afterwards that xyz tip really helped them. So take advance of your wedding photographers vast experience, and ask for their advice and put faith in them.

What’s your advice for couples on selecting locations or décor themes that photograph beautifully in winter?

If it’s an outdoor location, please avoid evening events. The fog and visibility issues are too much, and even during the events, pictures and videos end up not looking as sharp. Guests will be scrambling to leave early to avoid the nighttime fog, and the general mood becomes more panicked. If it’s a sundowner, then it should start a little early and not around 4 because then you lose the sun anyway. If its indoor, then it may as well be afternoon or evening, that’s fine. Also, if you feel you event would require time, then go for a farmhouse instead of a wedding hall. Families start rushing to cram everything into a Shendi or Mashalima in a hall and the event becomes extremely rushed to fit into 3 hours. So, if you foresee your event being longer and having a lot of activity, don’t limit yourself to the 3-hour hall slots, so you can actually enjoy the wedding without panic for time. Lastly, try to select something central to the city for practicality purposes, since your guests will be coming from all over. In previous years, Bedian would be the place to go, and the rush hour traffic with the broken roads became an absolute nightmare, with most people running late. Now that’s changed and there’s many popular venues towards Canal Bank, Adda Plot, Gulberg and Raiwind so consider those options more.

In terms of the aesthetic value of the décor and the venue itself, really evaluate what the mood of the event is. If its an elegant, regal event such as a Baraat or a Qawali, then consider venues like Asif Jah Haveli which offer so much historic value and are a visual treat. If it’s a Nikkah, then open air green spaces look beautiful in the afternoon with pastel shades and an airy mood or if its in the evening, then you can go classic and timeless with venues like Haveli Barood. Point is, you should first clearly determine what the overall mood and visual for the wedding is, and then plan your outfits, locations, décor etc in tandem so it’s all coming together on the final day. It shouldn’t look like multiple components looking good individually, but it should come together as a cohesive and complementary concept and visual.

Are there any trends in bridal or couple photography you’re excited to see this season?

Absolutely! Every season the team and I are constantly reinventing ourselves and trying new things for how we can improve ourselves. I would consider my team to be artists in the truest sense, since they are always trying to experiment and attempt new things., in terms of concepts, visuals and techniques. We all already know the low shutter shots and blurred shots have been in trend, and now flash photography has finally paved its way back into the industry as it should have a long time ago, so that’s always fun to fully get back to.

One of my main priorities as a destination wedding photographer is to learn new concepts and techniques from our projects in different parts of the world, and bring what I learn into the Pakistani wedding landscape. This year we have gathered a lot of information and learnt a lot that we are extremely excited to implement here, but with that infusion of Pakistan flavour and magic of course!

What should brides and grooms avoid doing during their photoshoot to keep the images authentic and effortless?

Don’t overthink everything and don’t be fussed on the perfection of it all. The more you over orchestrate things, the more rigid the process becomes. If it feels uncomfortable, then trust me, in looks uncomfortable in the lens as well. Allow the shoot to flow more organically which means yes, you’ll definitely get some shots in the there which are bad, but that’ll allow room for those amazing moments and shots to happen in between. Also, do not be afraid to experiment. If your photographer has a crazy idea, be open to trying it sometimes. Because while sometimes it’ll still look crazy in the end, in which case you can just discard those images, but other times, it’ll often generate magic. So don’t be afraid to try new things. If you have hired a photographer, then you should put your trust in them as well. When your photographer feels your trust, it’ll creatively fuel them too to deliver your shoot in a way that feels authentic to you. Lastly, while it is always great to have shoot references and a vision board (which I highly encourage), I think it’s important to know what suits you and what doesn’t. No wedding shoot should be everything all wrapped up in one. For instance, some brides want those very serious, moody Sabyasachi style shoots with flat expressions, but when they attempt to do that, they will either keep laughing, or their serious face may end up looking almost angry. Another bride may be more comfortable with moody shoots, and her look would be very grand and regal and suit that kind of moody vibe, but she may not feel as comfortable smiling widely in front of the camera. So, identify what works well for you. Just because something looks good on instagram, doesn’t mean it’s the look for you.

What are your go-to shots that never fail to capture the magic of a wedding day?

Candids, candids, and also, some candids. Our team specializes in candid storytelling through our lens. I feel we have really mastered that component of our craft over the years of experience we have, shooting hundreds of weddings. I feel no matter what each wedding or couple brings, the smaller organic moments of storytelling will always capture the magic, whether it’s a father keeping his hand on his daughters back as she makes her wedding entrance, or whether it’s a bride lovingly looking towards her husband as he’s dancing with his friends, or if it’s your grandfather slowly taking a picture of the couple on his vintage camera. We will see the smaller moments that others wont, and we will capture it for you with authenticity, and that’s always where the magic lies!

Finally, what advice would you give to couples planning their wedding photography — from choosing the right photographer to creating timeless memories?

Identify what components of the wedding are your priority and set aside a greater cut of the budget to splurge on that. For instance, catering may not be my biggest priority, for me but I might be very concerned about my wedding dress. The answer would be different for everyone, so identify that and plan around it. I feel your photographer should be one of the most important components. I don’t just say that because I’m a wedding photographer. I say it because you could have the perfect dress, makeup, jewelry, décor, timeline, everything pretty much but after the few hours of the wedding, the only thing that’ll remain of any of those things is your wedding photos and videos. So, if those aren’t captured well, then none of that planning and investment in your wedding event stays timeless, and it’s just the memories. A lot of people have come to us and said their respective wedding photographers messed up a lot in the past, and now they regret it because its not like they get a do-over on the wedding.

To select the right photographer for you, do not just look at their Instagram profiles. That means close to nothing. Everyone can get a few good shots. Really try to assess what the whole experience would be like, end to end, from your query as a potential client to the final deliverables being submitted. If the energy of the photographer doesn’t match yours, and the vibe doesn’t match, then there’s a problem. If they aren’t timely in their responses, or not responding at all (even in these initial steps), how can you expect them to be reliable and responsive later on? If they aren’t taking the time to get to understand you and your events, then they may not be as invested later on either. Take the time to talk to people who have worked with them before and ask them their experience. They can comment best on what it is like to work with them, their strengths and weakness, and see if those align with your priority points. You’ll know when someone is the right photographer for you.

In GT Interview November 16, 2025

In Conversation with Meeral Khan Strength, Serenity & Bridal Confidence

Founder of Meeral Khan Pilates Boutique, Meeral shares her wellness wisdom for brides and bridesmaids. Her approach blends strength, posture, and inner calm, ensuring every bride walks into her big day feeling centered , confident, and beautifully aligned.

Tell us a little about Meeral Khan Pilates Boutique — what inspired you to start your own studio and what makes it unique?

I never really planned on opening a studio — it simply began with me taking a few classes. Alhamdulillah, with time and Allah’s blessings, the response grew beyond what I had imagined. One client led to another, and before I knew it, it naturally evolved into Meeral Khan Pilates Boutique.

Wedding season can be hectic for both brides and bridesmaids — how can Pilates help them stay centered and stress-free during all the chaos?

Pilates is a complete mind-body workout. It not only strengthens and tones the body but also helps calm the mind. So the controlled movements and mindful breathing help brides stay centered, release tension, and feel grounded.

How soon before the wedding should brides start Pilates if they want to see visible results in their posture, tone, and confidence?

Ideally, brides should start Pilates 3–4 months before the wedding. As Joseph Pilates the founder said ‘In 10 sessions, you’ll feel the difference. In 20 sessions, you’ll see the difference. And in 30 sessions, you’ll have a whole new body.’

What areas of the body does Pilates focus on that are especially beneficial for brides looking to enhance their posture and poise for the big day?

Pilates is especially beneficial for brides because it strengthens the core, which is the foundation for good posture. A strong core helps you sit and stand gracefully, carry yourself confidently, and move with ease.

Bridesmaids are constantly on their feet during events — how can Pilates help improve stamina and relieve body fatigue?

Pilates improves circulation, strengthens the legs and back, and releases tension from the hips and lower body. It not only builds endurance but also helps the body recover faster.

Many brides experience pre-wedding anxiety — what role does mindful movement and breathing in Pilates play in calming the mind?

Pilates teaches you to breathe with purpose. Deep, mindful breathing makes the body relax, lowers stress hormones, and helps clears the mind. It’s a moving form of meditation.

For brides who are short on time, what’s one quick yet effective Pilates routine they can incorporate into their daily schedule?

Even 30 minutes of Pilates can reset your body and mind. I usually recommend a short flow that includes core activation, spine articulation, and gentle stretches.

Winter weddings can make it harder to stay active — how do you keep your clients motivated during this cozy season?

I remind my clients that movement doesn’t have to be intense — it just has to be consistent. Winter is the perfect time for slower, more mindful Pilates sessions that warm up the body from within.

What makes Pilates a more balanced choice compared to high-intensity workouts for brides who want long-lasting fitness and glow?

Unlike high-intensity workouts that can stress the body, Pilates strengthens gently but deeply. It tones without bulk, improves posture, and enhances flexibility — giving a sleeker look. Pilates creates a glow that comes from balance, not burnout.

If you could give one wellness tip to every upcoming bride and bridesmaid this season, what would it be?

Always listen to your body. Nourish it, move with intention, and rest when you need to. Strength and confidence doesn’t just come from how you look — it comes from how you feel within yourself.

In GT Interview November 16, 2025

In Conversation with The Wedding Planner Hamza Cheema From Mexico to Lahore

The Modern Love Story of Faraz & Claudia

When two worlds meet—Mexico and Pakistan—magic happens. Faraz and Claudia’s Lahore wedding wasn’t just an event; it was a cross-cultural celebration of love, hospitality, and modern wedding design. Behind this seamless experience stood wedding planner Hamza Cheema, whose meticulous planning, global sensibility, and signature hospitality brought the celebration to life.

In this exclusive interview, Hamza shares the artistry, logistics, and heart behind planning a multicultural destination wedding in Lahore.

How do you manage international guests who fly in from abroad—like Faraz and Claudia’s families?

“When guests are flying thousands of kilometres to attend a wedding, their comfort becomes our responsibility. For Faraz and Claudia, we managed everything end-to-end.

We built a complete wedding website with visa support, travel guidelines, venue details, cultural notes, and wardrobe suggestions. We also had dedicated coordinators assigned to the guests—right from airport pick-ups to hotel check-ins.

We planned their full itineraries, taking them around Lahore so they wouldn’t just experience the wedding—they experienced the city: its food, culture, heritage and warmth. Their perception of Pakistan changed completely.”

What was the design and planning process like for this wedding?

“We wanted a modern English-style wedding with Pakistani craftsmanship. That meant moving away from the classic love seat and ornamental stage. Instead, we created a personal, intimate setup where the décor complemented the emotion.

The bride and groom exchanged vows—something rarely seen in Pakistani weddings. Food was served directly on the tables, just like Western receptions.

We pushed ourselves out of the traditional mindset and questioned every stereotype. The result was a warm, contemporary celebration that still honoured both cultures.”

For those who don’t know—what does wedding planning actually entail?

“Everything—from the concept to execution.

We shortlisted all the vendors: photographers, videographers, caterers, makeup artists, and décor teams. We designed the event flow, created timelines, and mapped out each segment.

On the day, our coordination team was on the ground managing vendors, handling logistics, solving issues proactively, and making sure every moment unfolded smoothly. A wedding is like a live show—no retakes—so the precision matters.”

How was the food managed for such a multicultural event?

“The food was one of the highlights. We created an entire Mexican–Desi fusion menu just for Faraz and Claudia.

We experimented, tested, and perfected dishes like:

Corn on the Cob with mayo & spices
Tacos with samosa filling
Chimichangas (fried burritos)
Peri bites
Pecan Chocolate Cake

This was paired with Pakistani classics—Badami Qorma, Biryani—and of course, everyone’s favourite: pina coladas.

It was a celebration through flavours.”

What was the toughest part of planning this event?

“Honestly, everything flowed beautifully because it was planned with intention. The challenging part of wedding planning isn’t one specific task—it’s the weight of responsibility. You’re accountable for every vendor, every guest, every moment.

But I believe energy matters. If you plan well, act with sincerity, and truly care about the couple, things fall into place.”

What made this wedding different from others you’ve planned?

“The intimacy. There were just 25 guests.

That gave us the freedom to curate meaningful experiences. It wasn’t just about the wedding day—it was about the entire week.

We planned every dinner, outing, and cultural experience. Our goal was for the guests to leave with memories, not just photos.”

What did the guests enjoy the most?

“They were blown away by the hospitality. Their perception of Pakistan changed. Every guest was treated individually—guided, hosted, welcomed—and they had never experienced something this personal.

They’re already excited to host us in Malaysia and Mexico now. That’s the power of human connection.”

As a wedding planner, what changes do you see in the Pakistani market?

“There’s a shift. People are moving towards personalized, meaningful events.

It’s no longer about massive set designs or heavy décor—it’s about storytelling, intimacy, and creating lasting memories. Clients are becoming more conscious about spending and more thoughtful about experiences.”

Tell us your story. How did you start?

“I started in 2015, planning my sister’s wedding. Everyone loved it, and I discovered that this wasn’t just an event—this was my calling.

From there, it grew organically. Today, it has become a full family business, and we work across Pakistan and internationally. Every wedding still excites me the way the first one did.”

Finally, what does a wedding like Faraz & Claudia’s represent to you?

“It shows that love has no borders. When people trust you with the most important day of their life, it’s not just a job—it’s a privilege.

This wedding was a reminder that hospitality, culture, and sincerity transcend language and nationality. It was a celebration of connection, and I’m proud to have been a part of it.”

In GT Interview November 16, 2025

In Conversation with Sarah Zahid Jewels That Tell Your Story

Sarah Ali Zahid, one of the Directors of Damas Pakistan brings her refined eye to the world of bridal jewelry. She walks us through selecting pieces that elevate your bridal look — from timeless classics to modern heirlooms that shine with meaning and elegance.

With the winter wedding season in full swing, what jewelry trends are you seeing brides gravitate toward this year?

Statement chokers and dramatic earrings, particularly jhumkas, are having a moment this bridal season. There’s also a beautiful shift toward sentimentality, with many brides choosing to reimagine heirloom pieces from their mothers and grandmothers, giving them a modern, personal twist.

Our new bridal campaign, Silsila celebrates this very idea- heirlooms are living legacies. Each piece carries the echoes of those who came before, embodying emotions and memories, and evolves with every wearer, moving through time and telling a story that is uniquely yours.

How can brides choose jewelry that complements the deeper hues and luxurious fabrics often seen in winter bridal wear?

I don’t really believe in tying bridal jewellery to specific seasons. I always encourage investing in pieces that transcend trends, as these are the ones that stay with you for a lifetime and often become cherished heirlooms. Timeless gold jewellery enhanced with polki diamonds and emeralds is a choice that never goes out of style.

What are your top tips for layering jewelry elegantly without overpowering the overall bridal look?

Honestly, it really depends on the look the bride wants to achieve. For the best kind of layering, if she’s going all out with a jhoomar and tikka or matha patti, I recommend pairing a small choker with a larger mala and medium-sized earrings. The biggest faux pas is trying to do it all at once—statement earrings, statement choker, statement mala, and oversized jhoomar and tikka—it ends up looking overwhelming rather than elegant.

Gold or diamonds — what’s taking the spotlight this season, and how can brides strike the right balance between tradition and modernity?

With gold prices on the rise and more people recognizing its value as a sound investment, we’re seeing a surge in gold and white gold bridal pieces this season. For the perfect balance, the most important factor is the bride’s personal style. Whether traditional or modern, the pieces must reflect her individuality, otherwise the look simply doesn’t work.

What timeless jewelry pieces do you believe every bride should invest in — ones that remain relevant long after the wedding?

A beautiful gold mala is incredibly versatile, it pairs effortlessly with traditional outfits as well as saris. Add statement diamond earrings, a delicate diamond string, and a tennis bracelet, and you have the essentials. That said, I always stress that a bride should also invest in small, everyday gold or diamond pieces. Bridal jewellery only comes out a few times a year, but everyday pieces are worn and cherished far more often

Many brides are now opting for personalized or custom pieces. How does Damas cater to that growing demand?

At Damas Pakistan we offer every kind of customization and pride ourselves on being completely flexible. Our approach is simple: give clients exactly what they want. If brides wish to mix and match our designs or change the stones or size, we make it happen. It’s your big day, and we’re here to ensure your jewellery is as perfect and as YOU as possible.

How can brides care for their jewelry before and after the wedding to keep it sparkling for years to come?

It’s very very simple! The most important thing to do is to wrap each piece individually in tissue paper or a soft, lint-free cloth and store them in an airtight container in a cool, dry, moisture-free place. I also recommend taking your jewellery to your local jeweller for a professional clean once a year. Please avoid washing your pieces at home, as detergents and home cleaning methods often damage jewellery.

If you could give one key piece of advice to upcoming brides choosing their jewelry for this winter season, what would it be?

Please, please, please pick jewellery that speaks to you—not your mother, not your aunt, not even your husband. It’s your look, your day, and it should reflect your personal style. Don’t chase trends blindly; what works for an influencer or on social media might not suit you. Focus on what truly complements your features and reflects your individuality. Authenticity always shines through—and it’s that genuine sense of style that makes the final look unforgettable.

In GT Interview November 16, 2025

In Conversation with Hifsa Khan Where Beauty Meets Winter Radiance

Hifsa Khan, the visionary behind Hifsa Khan Salon, shares her expert advice on achieving flawless bridal beauty this winter wedding season. Known for her timeless aesthetics and signature glow, she reveals how brides can keep their makeup fresh and radiant despite the chill.

What are the top makeup trends you’re seeing for winter brides this season?

This time our focus is on Frost-Kissed Radiance such as ultra-luminous ‘glass skin’ paired with dramatic, rich Berry Lips for a bold romantic statement. Eyes would illuminated with soft, icy shimmer like champagne or soft silver or gold, mimicking inspired by our newly introduced in our Bridal Beauty Edit 2025 as HKS Lumiere & HKS unfiltered.

How does the cold weather affect bridal makeup, and what are your best tips to ensure the look stays flawless all day?

The cold and indoor heating cause dehydration, leading to flaky skin and dull makeup. My tip is to swap all powders for cream-based foundations and blushes and use a heavy-duty, long-wear setting spray to lock in hydration and prevent cracking.

What are the three most important services every bride should get from your salon before her big day?

My prior recommendation would be HKS Hydrating Facial Range, tailored to your skin type based on our comprehensive Skin Spectrum Analysis, will give you that radiant glow. Second , Our Hair Nourishment Treatment, customized according to your hair scalp analysis, will give your locks the strength and shine they deserve. Lastly HK’s Laser Treatment is a must for flawless skin prep, avoiding damage from polisher or waxing.

Can you share a few winter-friendly products or formulas that help achieve that perfect bridal glow?

Incorporate Hyaluronic Acid Serum under your primer for maximum hydration lock. Use a cream or liquid highlighter mixed into your foundation, or a nourishing facial oil patted on high points for that ‘lit-from-within’ sheen.

What’s one makeup mistake brides should absolutely avoid before their wedding?

The biggest mistake is experimenting with a totally new skincare product or treatment in the final month. It risks unexpected irritation, allergies, or breakouts right before the big day. Stick to your proven routine.

Wihich color tones and styles do you predict will dominate this bridal season?

Rich jewel tones like deep, espresso brown, and classic gold will dominate the eyes for warmth. The style will be Soft Matte Glam—luminous skin paired with softly diffused colour for a look that’s striking but not harsh.

How important is skin prep before makeup, and what kind of routine do you recommend?

Skin prep is 70% of the flawless final result; makeup only perfects the canvas. The night before, cleanse, apply a Hydrating Sheet Mask, and use a rich Occlusive Night Cream to seal in moisture.

What are the four must-have products a bride should keep in her pouch or clutch throughout her wedding events?

So if you’re HKS bride, we facilitate every bride of ours with a Touch-up pouch that includes Lipstick, a small pot of Concealer & compact powder for spot-corrections, HK beauty blender, lash glue, mints & cotton buds to ensure a bride has all the essentials with her for makeup touch-ups after her shoot.

How do you help brides find the right balance between traditional glamour and modern elegance?

I choose one Traditional Anchor and pair it with a Modern Technique—the flawless, dewy, contoured base & luminous eyes. This fusion honours heritage while ensuring the look feels fresh and timeless.

Finally, what advice would you give to winter brides to feel confident, camera-ready, and truly themselves on their big day?

Trust your preparation and stay present. The best confidence comes from knowing you’ve hired the right team; relax, surrender to the joy, and let your genuine happiness be the most beautiful glow.

In GT Interview November 1, 2025

In conversation with SALEHA ALI A New Jersey-based entrepreneur

Bringing global fashion closer to home, About The Fit by Saleha Ali is an online shopping platform that connects style enthusiasts in Pakistan with the finest picks from the USA – delivered straight to their doorstep in just four weeks.

Founded by Saleha Ali, a New Jersey-based entrepreneur with over a decade of experience in the fashion and retail industry, the brand has built a loyal clientele through trust, quality, and personalized service. With a sharp eye for trends and an unwavering commitment to customer satisfaction, Saleha continues to bridge continents, one stylish order at a time.

Saleha, tell us about the inspiration behind *About The Fit by Saleha Ali*.

After my internship at Deloitte Singapore, I realized something for sure: the corporate world wasn’t for me. As a LUMS accounting and finance graduate, I had the skills to climb the ladder—but not the passion. I wanted to build something of my own, just like my father and grandfather did. Even during university, I was earning a steady income as a content writer on Upwork, which gave me the confidence to take risks.

That’s when About The Fit was born—not as a fashion label, but as a beauty gateway. I saw how hard it was for people in Pakistan to access top-tier US beauty brands, and I knew I could change that. Today, I help customers get their hands on cult-favorite cosmetics and skincare products—delivered straight from the US to Pakistan within just four weeks.

This isn’t just a business. It’s a movement for beauty lovers who refuse to settle. If you’ve ever wanted that viral lip gloss, that sold-out serum, or that exclusive palette—About The Fit is your shortcut to the global beauty scene.

You’ve been in the business for over 10 years — that’s quite an achievement!

How has your brand evolved over the years, and what key moments have defined your journey?

Over the past 10+ years, About The Fit has evolved with every wave of digital change. We started as a simple e-commerce website, but as media trends shifted, so did we—moving from static product photos to dynamic social content, from curated feeds to viral reels, and now to personalized product unboxings that connect directly with our audience. Each step has brought us closer to our customers, turning beauty delivery into an experience. This journey isn’t just about selling—it’s about staying ahead, staying real, and building a brand that grows with the people it serves.

Your tagline, “Everything from USA to Pakistan in 4 weeks,” says it all.

How do you ensure smooth logistics, quality assurance, and timely deliveries across continents?

Logistics is hands down the most complex part of what we do. Every order we handle is unique—no bulk shipments, no shortcuts. Each product travels over 7,500 miles from the U.S. to Pakistan, tailored to individual customer requests. What makes it work? Meticulous planning. From sourcing to packaging to final delivery, every step is mapped out with precision to ensure quality, speed, and reliability. That’s how About The Fit lives up to its promise: delivering the most-wanted U.S. beauty products to your doorstep in just 4 weeks—without compromise.

Being based in New Jersey while catering to clients in Pakistan must come with its own challenges.

What has been your biggest learning experience managing *About The Fit by Saleha Ali* internationally?

Managing About The Fit from New Jersey while serving clients across Pakistan has been a masterclass in commitment. The time difference is no joke—I haven’t slept a full six hours in years. But that’s the reality of running a customer-first business across continents. Whether it’s responding to late-night queries, tracking shipments, or sourcing the latest beauty must-haves, I’ve built this brand on relentless dedication. That kind of hustle is what sets About The Fit apart: when you order from us, you’re not just getting exclusive U.S. products—you’re getting a founder who’s awake, alert, and obsessed with delivering excellence.

Tell us about the kind of products and brands featured on *About The Fit by Saleha Ali*.

How do you decide what makes it to your platform?

Our platform features high-end makeup, branded shoes, and designer bags from the most coveted global labels. I personally track every major launch, every limited-edition drop, and every seasonal sale to make sure my clients get first access to the best deals. Whether it’s a viral lipstick from Sephora or a must-have handbag from Nordstrom, I handpick each item with care and authenticity. If it’s trending, trusted, and worth the hype—it’s on AboutTheFit. That’s how we turn beauty cravings into fast-moving, satisfaction-guaranteed deliveries.

Your clients often praise your reliability and personalized service.

What’s your secret to maintaining such strong customer relationships in an online setup?

The secret behind our strong customer relationships? It’s simple: authenticity, transparency, and heart. Every product at About The Fit is personally handpicked by me from trusted U.S. retailers like Sephora, Ulta, and official brand stores—never third-party sellers, never replicas. I keep every receipt, inspect every item, and pack each order myself. Then, my brother in Pakistan takes over to ensure safe, timely delivery. It’s a family-run process from start to finish, and that’s exactly how I see my customers—like family. That personal connection is everything. When someone comes back to order again, that’s when I know I’ve truly earned their trust. For me, it’s not about the first sale—it’s about building a relationship that lasts.

With fashion constantly changing, how do you balance American trends with Pakistani tastes when curating your collections?

Fashion is always evolving, and curating collections that resonate across borders is both an art and a strategy. At About The Fit, I stay deeply tuned into American trends—tracking launches, seasonal styles, and viral moments from retailers like Sephora, Nordstrom, and Ulta. But I also understand the pulse of Pakistani tastes: what’s wearable, what’s aspirational, and what fits our cultural vibe.

My goal is to bridge both worlds. I select products that are globally loved but locally relevant—whether it’s a universally flattering lipstick shade, a designer bag that elevates eastern wear, or shoes that blend comfort with statement style. I also listen closely to my customers, noting what they repurchase, request, and rave about. That feedback helps me refine every drop.

It’s not just about trends—it’s about translating them. And that’s how About The Fit delivers fashion that feels fresh, familiar, and always a step ahead.

Social media, especially Instagram, plays a major role in your business.

How has digital presence helped you grow and connect with shoppers globally?

Social media—especially Instagram—has been the heartbeat of About The Fit. It’s where my brand lives, breathes, and connects. From showcasing new launches and exclusive deals to sharing behind-the-scenes moments and customer unboxings, Instagram has helped me turn a small beauty venture into a trusted global platform.

It’s not just about posting—it’s about building relationships. I use stories, reels, and DMs to engage directly with shoppers, answer questions, and offer personalized recommendations. That real-time connection builds trust and keeps customers coming back.

Instagram also allows me to stay ahead of trends and respond instantly to what my audience wants. Whether it’s a flash sale, a viral product, or a restock alert, I can reach thousands within seconds. That kind of visibility is priceless—and it’s helped me grow a loyal community that feels more like family than followers.

As a woman entrepreneur running a cross-border business, what advice would you give to others who dream of starting something of their own?

As a woman entrepreneur running a cross-border business, my biggest advice is this: don’t wait for permission—create your own path. There’s no shortcut to success, and yes, the journey is demanding. But you don’t have to choose between ambition and home. The real magic lies in balancing both. I’ve built AboutTheFit while managing household responsibilities, sleepless nights, and the pressure of international logistics—and I wouldn’t trade it for anything. Working as a woman isn’t just about income—it’s about feeling empowered, appreciated, and truly valuable. If you have a dream, chase it with grit and grace. Your mark isn’t something you wait to make—it’s something you define, unapologetically.

Looking ahead, what’s next for *About The Fit by Saleha Ali*?

Are there any exciting new categories, collaborations, or expansions on the horizon?

The future of About The Fit by Saleha Ali is all about scaling with heart and staying true to what our customers love. We’re expanding beyond high-end makeup, shoes, and bags to introduce new categories that reflect our clients’ evolving lifestyles—think skincare essentials, wellness picks, and curated fashion finds that blend U.S. trends with Pakistani flair.

I’m also exploring exclusive collaborations with U.S.-based brands to bring limited-edition products directly to my audience in Pakistan—items you won’t find anywhere else. And as demand grows, we’re working on streamlining our logistics even further to reduce delivery times and enhance the unboxing experience.

But most importantly, I’m committed to keeping About The Fit personal. Every product will still be handpicked by me, packed with care, and delivered with the same family-run warmth that built this brand. We’re not just expanding—we’re evolving, and I can’t wait to bring our community along for the ride.

In GT Interview October 16, 2025

In conversation with SHAHRUKH IMTIAZ the creative force and marketing visionary behind Élan and Zaha

Shahrukh Imtiaz is the creative force and marketing visionary behind Élan and Zaha, two of Pakistan’s most iconic fashion houses. With over a decade of experience in fashion marketing, she has collaborated with top Pakistani and Indian celebrities, built strong PR networks across the subcontinent, and worked with leading international fashion brands. In addition to fashion campaigns, she directed TVC’S Also, showcasing her versatility and storytelling skills. Through her campaigns and global collaborations, Shahrukh has redefined how fashion stories are told in Pakistan, blending creativity, strategy, and cinematic vision.
Over the years, Shahrukh Imtiaz has been at the heart of countless milestones — from launching Élan and Zaha stores to orchestrating Élan Lawn events, and curating solo shows for both Élan and Zaha, including a PFDC showcase for Zaha. She has also introduced and launched several fresh faces in the industry, shaping the next generation of talent. Each project reflects her signature vision, meticulous attention to detail, and ability to turn every moment into an unforgettable experience.

What inspired your journey into fashion marketing and creative direction?

My journey into fashion marketing and creative direction was inspired by a fascination with the poetry of aesthetics, How emotion, beauty, and storytelling intertwine to create something unforgettable. Luxury, to me, has always been about more than design, it’s about crafting desire, shaping dreams, and evoking a world that feels both intimate and aspirational. The ability to translate vision into emotion to make people feel something extraordinary is what continues to inspire me every day!

You played a key role in launching Zaha under Élan. What was the vision behind the brand?

I remember back in 2017 when we began working on the idea of creating a retail brand that felt both attainable and aspirational. After nearly a year of brand building, ZAHA launched in 2018, an exciting and deeply rewarding journey for our team. Of course, it had its challenges, but we believed in what we were creating. Guided by my mentor, Khadijah Shah, this experience taught me that true luxury lies in confidence, emotion, and individuality. For us, the ZAHA woman embodies that spirit, she’s confident, aspirational, and truly, every woman is ZAHA. #IAMZAHA

How would you define your creative direction style in a few words?

The Visionary’s Manifesto

Trends come and go, but emotion endures. I create stories that become references, not replications because true vision doesn’t echo the world, it redefines it.

How do you strike a balance between modern trends and timeless elegance in Élan and Zaha campaigns?

Élan is about creating high-fashion, editorial moments — aspirational and timeless.

Zaha, on the other hand, celebrates the modern woman — relatable, expressive, and effortlessly stylish.

Which campaign or collection holds a special place in your career so far?

Every collection has its story, but Silsilay — Élan Lawn 2024 was nothing short of a dream. It was a three-day shoot set against the breathtaking beauty of Swat — the people, the warmth, the hospitality — everything felt touched by magic. We recreated the essence of the film Silsila, and everyone on set was completely immersed in that world — the romance, the nostalgia, the poetry of it all. I had been listening to ‘Dekha Ek Khwab To Ye Silsilay Hue’ all year, and when it played on set, it truly felt as though the universe had orchestrated that moment. Even back at the Élan headquarters, we’d play that song while designing and stitching — the entire office was wrapped in that same ethereal energy. It’s incredible how deeply it affects you — when you breathe that mood for so long, it becomes a part of your soul. Adnan and Mushk looked otherworldly, and with the most wonderful team beside me, the campaign became everything I had ever dreamed of — and more !

Collaborating with Celebrities;

You’ve worked with some of the country’s biggest stars like Mahira Khan,Ayeza Khan Mawra Hussain, and Urwa Hocane. What makes a great brand-celebrity collaboration?

For me, a great brand–celebrity collaboration goes far beyond fame It’s about energy, authenticity, and shared emotion. I’ve been lucky to work with some incredible women Mahira Khan, Mawra Hocane, and Ayeza Khan , each one so distinct yet equally inspiring. Mahira is truly beautiful, inside and out. Mawra is my other half — we just understand each other’s creative rhythm without words. And Ayeza, she’s the epitome of grace and humanity. They’re all consummate professionals, and when their energy aligns with the brand’s story, the result is

nothing short of magic.

How do you cultivate such strong, meaningful relationships with the celebrities you work with

Every celebrity I’ve worked with holds a special place, and my relationship with each of them is unique. Amar Khan is like a sister to me, and her mother feels like my own. Durey Fisha is humble, supportive, and a joy to collaborate with. Saba Qamar, Aymen Saleem , Urwa Hocane, Areeba Habib, Sonia Hussain, Sara Khan, Ushna Shah — all have beautiful souls, and talking to them feels like chatting with best friends. Each connection is different, each bond meaningful, and that’s what makes every project so special.

Any memorable moments from these collaborations that stayed with you?

I’ve been fortunate to work with some of the most remarkable women in the industry.

Mawra Hocane, my creative soulmate, has been by my side for nearly a decade — her dedication, warmth, and tireless spirit never cease to inspire me.

Ayeza Khan is the definition of professionalism and grace during our last 26-hour shoot, she didn’t utter a single complaint, just pure commitment and brilliance. And

Mahira Khan — she’s pure magic. When you’re around her, you can’t help but fall under her spell. Each of them brings a light that elevates everything they touch.

How do you deal with high expectations and creative pressure?

I’ve learned to trust myself and Allah — that’s how I manage it all. Every single day brings its own challenges, but I choose to face them with faith and turn them into something amazing. When you create with belief, gratitude, and purpose, even the hardest days become part of something beautiful.

What inspires your creativity outside of work?

What inspires me,

My mother — her strength, grace, and unwavering faith keep me grounded and inspired.

Life itself — every emotion, moment, and experience holds a story waiting to be told.

The beauty of nature — its colors, silence, and ever-changing moods remind me of balance and creation.

Art and music — they move me, awaken emotions, and spark new ideas.

People and connections — my friends, their energy, laughter, and honesty constantly remind me what authenticity looks like.

Stillness and observation — sometimes, the quiet moments teach me more than the loud ones.

Any dream projects or collaborations you’d love to do?

With Vogue, and also with filmmakers like Mohit Suri and Karan Johar. I’d love to blend fashion, emotion, and storytelling on that kind of cinematic scale.

How would you like your contribution to be remembered in the Pakistani fashion industry?

I want to be remembered as a “free bird” just like my mom and her friends call me. Someone full of life, energy, and light. A woman who worked hard, stayed graceful under pressure, and never lost her joy, no matter how tough things got. I want people to remember me as someone who made her parents proud, who dreamed fearlessly, and who always chased perfection, not for approval, but for the love of creating something beautiful.

How is your relation with Khadijah Shah?

K SHAH is so much more than a mentor — she’s my friend, companion, and guardian angel all in one. For nearly 11 years, we’ve learned, grown, and evolved together. She saw a spark in me when I was just a communication designer and nurtured it into everything I am today. We’ve travelled together for countless shoots, shared laughter and tears, creative chaos and calm, and moments of pure understanding. She’s taught me strength, grace, and resilience — how to lead with heart and create with purpose. Wherever I stand today, it’s because she believed in me — and for that, I will forever love and cherish her.

Most Difficult Shoot/Campaign?

My Sri Lanka campaign — Élan Lawn 2023 — will always hold a special place in my heart. On the last day, everything fell apart: no production, no lights, no vans, no location permits. Just me, Nadir, and K. Shah, navigating the streets with our cameras and creativity. We chased the light, trusted our instincts, and somehow, the campaign turned out beautifully editorial. It reminded me that true magic doesn’t need perfection — just passion, vision, and the right people by your side.

Zaha Lawn 2025 was another test of resilience. Shooting in sprawling meadows, battling unpredictable weather, rain on the third day, long hours, and the harsh elements — it could have stopped us. But we pushed forward, fully immersed in the work, and the images captured the energy and beauty of the moment. These experiences taught me that creativity thrives in adversity, and that even climate challenges and obstacles cannot dim the power of passion, teamwork, and relentless determination.”

In GT Interview October 1, 2025

Resilience, Art, and the Radiance of Now: NADIA JAMIL

Nadia Jamil’s journey is one of extraordinary courage, artistry, and an unwavering commitment to living fully. From her remarkable performances on stage and screen to her heartfelt advocacy for children, women, mental health, and the environment, Nadia exemplifies resilience and grace.

In this exclusive feature for Good Times Magazine, Nadia reflects on the roles that shaped her career, the personal challenges that redefined her perspective, and the practices that allow her to radiate light even in dark times. She shares insights into how acting, singing, and art serve as powerful tools for healing, how faith and gratitude have guided her through life’s toughest moments, and the philosophy that continues to inspire her activism.

Join us as we step into Nadia Jamil’s world—a space where vulnerability meets strength, creativity meets purpose, and the present moment is embraced as the seed of infinite possibility.

Nadia, you’ve had such a remarkable career in television and theatre. Looking back, which role feels closest to your heart and why?

A stage performance I did with Shoaib Hashmi—Jean Anouihs Antigone, in which he was Creon—back in the nineties. Because it was sharing the stage with one of my greatest mentors. A true legend.

Eve Ensler’s V Monologues, because it liberated my femininity and allowed me to celebrate it unapologetically.

Mere Paas Paas, because it was the serial that began HUM TV’s rise and was MD Productions’ first hit—a beautiful love story.

Lorelie, directed by Haissam Hussain, because it taught me how strong a mother can be.

Taming of the Shrew, because we shone at the Globe Theatre.

Damsa, because it tells the story of the children I work with. And Asma Nabeela was fantastic as a writer and storyteller.

How can there be just one? 🙂

Honestly, most of them have taught me unique lessons. All are precious.

How has your approach to acting evolved over the years, especially after the profound personal experiences you’ve gone through?

I’ve understood that acting is telling the truth as the character you have embodied—not your truth, but hers. The character’s truth. It’s a profound mix of disassociation and honesty. Very healing and empowering. And it’s in the nuances. It’s a delicate, powerful art. I use the emotions my body, mind, and soul store, but she (the character) uses them. It’s her story, her truth—not Nadia’s.

You are also known to sing at times — is music more of a personal passion, or do you see yourself exploring it professionally?

Personal passion 🙂 My dad loved singing with me. I sing for Allah, Abu, and myself. I sing for love and connection. I sing to make hope a life-active experience, and I sing because it brings my heart, head, gut—my whole being—joy.

You’ve been very open about your battle with cancer. What did this journey teach you about strength, vulnerability, and resilience?

I survived cancer because of the doctors, medication, early detection, Allah’s Will, and total Tawakkul in Him. I had no personal fear. The only thing I had power over was my response to cancer—and I chose gratitude and trust in Allah, believing in the lessons sent my way through pain and heartbreak.

During cancer, I realized the importance of the pause—stopping to be in beautiful solitude with my precious breath. I discovered how stunningly empowering solitude is, and that one is never truly alone. The planet is alive, our bodies are alive, Allah is Samad, and in every iota of everything—including us—we are connected via the Creator. How beautiful it is to be alive and able to serve His Will and creation.

In what ways did surviving cancer transform your perspective on life, art, and even your work as an activist?

Cancer taught me that the only person responsible for my happiness, mental health, and overall well-being is me. I am responsible for not distracting myself from the connection the Universe—Allah, the Source Energy—is providing us with all the time. Distractions from the peace within and around us are our problem. We can solve it by being mindful and breathing into the essence of Truth—Haq—and acting on it. Knowledge is meaningless if not acted upon; all true knowing is in the doing.

Cancer taught me humility and what true healing is. Necessity forced me to learn how to heal—not just from cancer, but from the past and from mental struggles.

What kept you grounded during the most difficult days of treatment—was it family, faith, or perhaps creativity itself?

All of it 🙂 Faith, creativity, and accepting love from total strangers on social media. Leaning into the resources that strengthen and empower me—NLP, Art of Living, mBIT. The loop of all these, woven together with faith, keeps me centered.

Life. Loving it actively. Living it actively. Whether it is embracing the pause, doing nothing but sitting on the grass and breathing, reading, dancing, teaching, praying, or learning—the power of now and my choice in this moment keeps it real. My son once told me, “Reach out for the stars, but keep your feet firm on the ground.”

Beyond the screen, you’ve been a tireless activist, raising your voice for children’s rights, women’s empowerment, and mental health. What drives this side of you?

I also speak up for animal rights and the environment—climate change. It is my duty as a human being to feel responsible for everything that affects us. Social media has made it easier to be a voice for positive change.

Children are my path, my Sirat ul Mustaqeem. Mental health is critical, especially at a young age. I love sharing with children, learning from them, and teaching them. Healing is a shared experience.

Pain was my initial driver—when I was 17 and started working in orphanages. Now it’s healing and the glow of living with the freedom that you are powerful enough for your own healing. Lean towards yourself and service. Sharing this truth creates a domino effect of love and healing. It fuels my heart and connects me to others’ hearts. It’s a surrender to a larger truth. Alhamdulillah.

Do you feel your public platform comes with a responsibility to speak about uncomfortable truths—and has that ever felt like a burden?

Never. The truth frees us and empowers us. How can it ever be a burden? 🙂

Which cause is closest to your heart right now, and how can your fans/readers support it?

Life. Living. Gratitude.

We can all support our own truth, our own life, and our own commitment to gratitude. It’s a muscle that needs practice, like gym or prayer. It allows us to embrace a healthy self. Mental health is a path to freedom, requiring work and commitment. It encompasses what we eat, how we love, how we move, how we choose our thoughts, and how we learn to go beyond language and noise. Committing to the present moment via breath and appreciation frees us. Acting on this knowledge—embodying it in our choices—is the true practice of life. Alhamdulillah.

Do you see art—whether acting, singing, or writing—as a form of healing for yourself and others?

Always. And what isn’t art? Medicine, science, maths, language, colours, light, sound—energy and creation are all art. Art is perfection. How you perceive creation is your healing. I see a tree and see art. Friendship. Oxygen. Mother. Nature. Solace. Beauty. Colour. Texture. Everything. From a surgeon’s work to a beautiful cup of tea—it’s all art. Allah’s art, and our art through Him.

Many of your fans describe you as someone who radiates light even in dark times. What practices or philosophies help you maintain that?

We all radiate light—you, me. If there was no dark, how would we know light? I find solace, truth, and healing in both dark and light. The dark holds truths we benefit from in solitude—my inward time. Pain is a fantastic teacher. The light is when we go external with healing truths, connecting with others. That’s where others see the light. We must perceive, feel, and act from what we learn.

If you could describe yourself today in three words after all these transformations, what would they be?

I would like to give three versions:

Nadia Fazal Jamil – Work in Progress – Unique. Commonplace. Nothing.

What excites you most about the next chapter of your life—personally and professionally?

Now. This moment. This second. The enormous potential hidden in its seed and the blossoming of that potential tomorrow—whether I live to see it or not. The richness and power of NOW. Wah! Even now, I am smiling, feeling it :))

Are there any projects or collaborations we should look forward to?

Lots of fun stuff coming up—small, powerful role for television, some children’s theatre, poetry readings, talks, and healings.

I also curate retreats—transformational healing, mental health, and wellness retreats for women in Hunza. Additionally, I run a thriving mental health and positive-living coaching clinic and practice in Gulberg. So there’s plenty to look forward to as well 🙂

Finally, what message do you want to leave with women and young readers who see you as a symbol of courage and grace?

I belong to you. I feel deep love and connection to you. Let’s live, together, making this world a better place NOW. We are the heroes we wait for. We hold the answer to suffering and joy. He has created us powerful, unique, beautiful, responsible, resilient—even in our incredible vulnerability.

We are the same—humans, animals, trees. And we are nothing in the scheme of the universe; our birth affects nothing. These three things in symbiosis, my Abu taught me, are the path to being whole, unique, and yet unified in commonness, humility, powerlessness, and power together.

What a beautiful, wonderful experience we share. If only we open our hearts and connect. As E.M. Forster said: Only Connect. I open my heart to you and invite you to connect with love, trust, and respect.

In GT Interview September 16, 2025

AMINA SIBTAIN Making Fitness Fun One Movement at a Time

In a world where fitness often feels intimidating or rigid, Amina Sibtain brings a refreshing perspective. An internationally certified fitness trainer and nutrition coach, Amina believes movement should be joyful, empowering, and sustainable.

From busting myths to balancing nutrition with real life (yes, sometimes that means cake!), she’s on a mission to make fitness accessible and fun for women everywhere.

Amina, you’re an internationally certified fitness trainer and nutrition coach. Tell us a little about your journey—what inspired you to step into the world of fitness?

Movement has been my passion since I was 19; it has empowered me, made me feel confident, and helped me become the best version of myself. I want every woman to be able to feel that.

You often say, “I make fitness fun.” What does that mean to you, and how do you bring that energy into your training sessions?

I want you to look forward to movement—whatever that may be for you. I focus on creating a safe and welcoming environment and try to teach women to find the joy in it. Movement is a privilege, and when you realize that, your perspective changes. It’s not a punishment, it’s not something to punish yourself for eating poorly. It will bring you strength, stability, joy, and clarity. That’s what I aim for women to realize.

Many people start workouts with enthusiasm but struggle to stay consistent. What’s your secret to keeping clients motivated?

I tell them on day one that motivation is fleeting. It’s about discipline. When someone wants to skip, I tell them, “Just give me 10 minutes, and then if you still don’t want to move, we’ll stop.” More often than not, they’ll do the session. I don’t follow a cookie-cutter approach— all the women I work with know that I go by how they’re feeling on that particular day.

What’s one fitness myth you’d like to bust for our readers?

“More is always better.” You don’t need to exercise for hours, 7 days a week. Rest is equally important.

What kind of workouts do you personally love the most, and why?

I love jumpy, fast-paced workouts—that’s how I generally like to train.

Do you think everyone needs a personal trainer, or can someone achieve their fitness goals with self-discipline and the right guidance?

If you’re a beginner, yes—you definitely need someone to guide you. Not everyone needs a trainer for their entire life; you can absolutely do it yourself too. I trained myself for years without a trainer.

As a certified nutrition coach, what’s one small diet change that can make a big difference in someone’s health?

Just eat more fruits and vegetables. Simple.

How do you personally balance nutrition—are you strict with your diet, or do you believe in “everything in moderation”?

I have a history of restrictive eating, so I now don’t follow anything very rigid. I eat in balance and just focus on eating well and giving my body what it requires—and sometimes it requires cake, and that’s okay.

What’s your go-to pre-workout fuel and post-workout recovery snack?

I usually train fasted, but dates or a banana with coffee is a great pre-workout. Post-workout, I focus on protein!

For someone who feels intimidated by the gym or starting fitness, what’s your advice?

Start slow and take a friend along. Everyone was a beginner once. You don’t need to go from 0 to 100 in the first week. Ease yourself into it.

How important is the mental side of fitness—confidence, discipline, and mindset—compared to the physical workouts?

They go hand in hand! Your physical fitness will help your mental health, and your mental health will help you stay on track.

Can fitness truly be fun for everyone, even those who hate exercising?

Absolutely! Firstly, stop looking at it as a chore. Secondly, movement will look different for everyone. These days, social media will tell you if you aren’t moving in one particular manner then you’re doing it wrong. I disagree—try different things, and you’ll find what you enjoy, then stick to it.

Movement is natural for humans. We’ve turned sedentary lifestyles into the normal routine and movement into an anomaly, when it’s supposed to be the other way around.

If you weren’t a fitness trainer, what other career do you think you would have pursued?

If I had the choice, I would be a rapper. Unfortunately, that’s a talent I severely lack.

Three things always in your gym bag?

I don’t own a gym bag but I always have water, my AirPods, and a towel with me.

Cheat meal confession: what’s the one food you just can’t resist?

I’m a sucker for chocolate and fries. Not together, though.

How do you like to spend your downtime when you’re not training clients or working out yourself?

Doomscrolling TikTok and trying to maintain my friendships.

What’s next for you—any exciting projects or plans our readers should look out for?

I just moved to a new studio, so I’m focusing on that.

Finally, what’s the one golden rule of fitness you want everyone to remember?

Fitness is for life. There’s no deadline. Move with the intention of moving for the rest of your life.

In GT Interview September 1, 2025

In conversation with SOFIA BADAR Weaving Heritage into Modern Elegance

In a world where trends shift overnight, Sofia Badar has built a name on timelessness. Since officially stepping into the fashion industry in 2007, she has steadily evolved into one of the most distinct voices in Pakistan’s luxury pret and formal wear space.

Known for her heirloom-worthy craftsmanship, fluid femininity, and a design philosophy rooted in slow fashion, Sofia creates garments that are not just clothes, but stories — pieces that women carry with them as part of their personal histories.

In this exclusive conversation with Good Times Magazine, the designer opens up about her journey, inspirations, challenges, and the philosophy that sets her brand apart.

Journey & Inspiration

Sofia, tell us about your journey into fashion — when did you first know this was the path for you?

I formally stepped into fashion in 2007, but the seed was sown long before. I grew up surrounded by a love for textiles, craft, and tradition. Designing wasn’t just a choice — it was the most natural extension of who I am.

What inspired you to start your own label, and how has the brand evolved since its inception?

I wanted to create pieces that felt timeless yet relevant — garments that become part of a woman’s personal history. Over time, the brand has evolved from bespoke bridals into a label known for luxury pret and heirloom-worthy formals, while still holding on to that same emotional connection.

Who were your biggest influences growing up, and do they reflect in your work today?

I deeply admired designers like Bunto Kazmi, Umar Sayeed, and Faiza Samee — masters of craft who told stories through fabric. Their ethos of respect for tradition and detail is something I consciously weave into my own work.

Design Philosophy & Aesthetic

How would you describe your design philosophy in three words?

Heirloom. Slow Fashion. Heritage Craftsmanship.

Pret luxury and formals are your forte — what draws you to these categories specifically?

They’re the perfect space between tradition and modernity. Luxury pret and formals allow me to experiment with silhouette and detail while still creating pieces that mark life’s most important moments.

What elements do you believe make your brand’s pieces instantly recognizable?

A mix of refined detail, fluid femininity, and a sense of poetry in the way fabrics fall. My pieces are designed to feel luxurious but also deeply personal — you recognize them by the way they make you feel as much as by how they look.

Craft & Collections

Can you walk us through the process of creating a new collection, from concept to runway/showroom?

For me, it begins as an image in my head — a color, a silhouette, or even a fleeting memory. From there, it’s about building layers: choosing the fabric, sketching, experimenting with embroideries, adding or subtracting textures, trinkets, and details until the final garment matches the vision. Every collection is a journey of editing and refinement until the story feels whole.

What fabrics and techniques do you love experimenting with the most?

I gravitate toward pure silks, airy chiffons, and organzas — fabrics that carry both structure and movement. In terms of craft, hand embroidery remains my favorite playground; it’s where tradition meets modern design.

Which collection or piece do you feel best represents you as a designer?

Every collection has a part of me woven into it. But the ones that linger in my heart are those where heritage meets a modern edge — they feel like the truest reflection of my creative spirit.

Clients & Fashion Industry

How do you balance commercial appeal with creativity in your designs?

That balance is the eternal challenge. I focus on staying true to my creative instincts while keeping a pulse on what my clients actually want to wear. For me, commercial viability never means compromise — it means finding beauty in functionality.

Who is the Sofia Badar woman? How would you describe her style and personality?

She’s confident, elegant, and self-aware. She dresses to honor herself, not trends. Her style is an effortless mix of grace and strength — she knows her worth and chooses pieces that echo it.

With Pakistan’s fashion scene growing rapidly, what sets your brand apart from others in luxury pret and formals?

I don’t chase fast fashion or momentary trends. My brand is about timeless heirloom quality — pieces that outlive a season and become part of a woman’s story. That commitment to slow, soulful fashion sets me apart.

Challenges & Growth

What has been the biggest challenge you’ve faced as a designer in this industry?

For me, the greatest challenge has been marketing creativity — translating deeply personal work into something that speaks to a wider audience while staying authentic. It’s a delicate dance of vulnerability and visibility.

How do you deal with the pressure of trends while staying true to your brand identity?

I listen, but I don’t follow blindly. Trends may inspire detail, but the foundation of my work is always heritage and timelessness. That grounding makes it easier to filter out the noise.

Where do you see your brand in the next five years — locally and globally?

I see it anchored firmly in Pakistan but with a strong international footprint — capsule collections, collaborations, and global showcases that carry the essence of our craft to new audiences.

Personal Touch

What’s a day in your life like outside of the studio?

Outside the studio, my day is about balance — early mornings in the gym, cooking for my loved ones, long walks, and quiet time with my son. My life is built on structure, but it’s also filled with rituals of joy and gratitude.

Do you have a personal favorite outfit from your own collections that you wear on repeat?

Yes — a classic ivory silk tunic with hand embroidery. It’s versatile, timeless, and reminds me of why I started: to create beauty that lives beyond occasions.

If you weren’t a designer, what career do you think you would have pursued?

A chef, without a doubt. Cooking and feeding people is one of my love languages. For me, design and food share the same essence: creation, nurture, and memory.

Style & Advice

What’s one fashion rule you swear by — and one you love breaking?

Rule I swear by: invest in quality over quantity.

Rule I break: wearing “occasion wear” on ordinary days — every day is worth celebrating.

What advice would you give to young women aspiring to enter the fashion world?

Don’t chase instant recognition. Learn your craft, respect your journey, and let your voice evolve. Fashion is not just about clothes — it’s about storytelling, and the most powerful stories come from authenticity.

In GT Interview August 2, 2025

TURNING DREAMS INTO DETAILS A Conversation with Jannat Gulzar of Pastels Events

From spontaneous DIY setups to becoming one of Pakistan’s most trusted names in event design, Jannat Gulzar has carved out a space that’s equal parts whimsical and awe-inspiring. As the visionary behind Pastels Events, she’s built a brand known for its dreamy aesthetics, attention to detail, and heartfelt storytelling through décor.

In this exclusive interview with Good Times, Jannat opens up about her journey – from being recognised as one of the 101 Most Influential Women in Pakistan to curating events that feel like poetry in motion.
With warmth, wit, and unshakable passion, she shares the highs, hurdles, and the creative chaos behind the scenes of every celebration she brings to life.

Let’s begin with the spotlight moment – how did it feel to be recognised among the 101 Most Influential Women in Pakistan and receive the award from the First Lady, Mrs. Alvi?

What was running through your mind when you held that award?

Honestly, surreal! I was standing there holding the award, trying not to cry or trip over my own excitement. It felt like my journey – from DIY birthdays to grand weddings – flashed in front of my eyes. Getting that recognition from the First Lady was a huge honour and a reminder that all those sleepless nights and crazy timelines were worth it.

Take us back – how did Pastels Events begin? Was there a defining moment that sparked your journey into event planning?

Pastels began very accidentally (and very colourfully)! I used to do pretty table setups for friends and family – nothing serious. One day, someone asked me to do a birthday party. I had no team, no idea, and zero budget, so I got my household staff to help, took all the waste material lying around the house, and transformed it into fun, festive décor. That party was a hit, and I just… never stopped after that.

Pastels has such a dreamy aesthetic – where do you draw your creative inspiration from?

From everything romantic and whimsical! Old movies, Pinterest black holes at 2 a.m., random café corners, and sometimes from the fabric of a dress or a flower I spot on the street. I like to mix a little nostalgia with softness and just enough drama to keep it interesting.

Over the years, you’ve curated countless events. Is there one that has stayed closest to your heart? Why?

Every event feels close to my heart — especially when it’s a brand-new theme. We pour our hearts, minds, and way too many sleepless nights into creating something that’s never been done before. That process of bringing a fresh vision to life, from sketches to reality, is what makes each event so special for me.

Being a woman in the events industry can be both challenging and empowering. What have been your biggest hurdles and proudest wins so far?

Biggest hurdle? Being not taken seriously in a male-dominated logistics world where you have to fight for your vision.
Proudest win? Building a brand that’s now trusted, respected, and run by a team of incredible women – and getting recognised nationally for it!

How do you balance creativity with logistics under pressure – especially during big weddings or high-stake corporate events?

With coffee, chaos, and checklists! Honestly, I’ve learned to plan for the worst and hope for the best. I start every event with a dreamy vision, but I pair it with a rock-solid Plan B, C, and sometimes D. And having a dependable team makes all the difference.

Pastels is now a name people trust. What do you think sets your work apart from others in the same field?

We don’t just “do décor” – we tell a story. Whether it’s a wedding or a birthday, we try to weave emotion, memory, and personal touches into every element. Plus, we’re obsessed with the little details that others might miss.

What’s your creative process like when a client comes in with just a vague idea or a mood-board?

That’s actually my favourite part! I love when someone says, “I don’t know what I want, but I want something magical.” I dive into their vibe, their personality, their Pinterest saves, and then bring them something they didn’t even know they wanted – but instantly love.

Do you have a signature touch or design detail that clients say screams “Jannat”?

Yes! People often say, “This setup looks like Pastels – it’s so you.” I think it’s the romantic colour palettes, the softness, the play with textures and lights – and the way we always add something personal and meaningful, not just pretty.

How important is collaboration with vendors, designers, and stylists when creating an event experience?

It’s everything! This industry runs on trust and teamwork. I always say – we don’t do this alone. It takes florists, carpenters, lighting guys, artists, and often last-minute miracle workers to make magic happen. The best events come from the best collaborations.

You wear many hats – entrepreneur, planner, award-winning woman of influence. What keeps you going on the tough days?

The thought that I get to create joy for people. And my team – they’re my biggest motivation. Also, let’s be real – sometimes it’s just chocolate and a good cry followed by a deep breath and a “Let’s go again!”

Tell us a bit about your lifestyle outside of events – where do you like to travel, unwind, or find inspiration?

Give me beaches, beautiful architecture, and a good iced coffee — and I’ll come back with a hundred new ideas and a sunburn! Travel is my therapy. I return with a creative kick, ten thousand photos of chairs and walls (yes, seriously), and at least one mood-board in my head before I even unpack.

Is there a dream event or client (local or international) that’s on your vision board?

I’d love to design a destination wedding on the Amalfi Coast or create a vibrant mehndi setup in the heart of Marrakech — something that blends culture, colour, and breathtaking backdrops. My dream event is one where the client gives us creative freedom, trusts the process, and lets us turn their story into something unforgettable.

What advice would you give to young women looking to enter the event planning space in Pakistan?

Start small, stay consistent, and don’t be afraid to say, “I don’t know – but I’ll figure it out.” Build your own aesthetic, and trust your gut. And never underestimate the power of good lighting and a solid backup plan.

Finally, what’s next for you and for Pastels Events? Any exciting projects, expansions, or secret plans you can share with Good Times?

Well, we somehow blinked and ended up with two marquees — don’t ask how, but they’re fabulous! We’re now plotting (in a totally legal way) more collaborations, bigger setups, and future projects that are currently brewing like a strong cup of chai. Let’s just say… the Pastels empire is growing, and we’re not slowing down anytime soon!

In GT Interview August 2, 2025

A Symphony in Sequins Inside the World of Kanwal Malik

In a world where bridal fashion often blurs into the predictable, Kanwal Malik dares to dream differently. With a design philosophy rooted in timeless femininity and intricate craftsmanship, she has quietly yet powerfully reshaped what luxury means for the modern bride.

From ethereal pastels to opulent formals, her pieces speak a language of grace, grandeur, and deep cultural resonance.

In this exclusive conversation, Kanwal opens up about her journey, her inspirations, and what truly sets her atelier apart in the ever-evolving landscape of Pakistani couture.

Kanwal, your name has become synonymous with luxury and elegance. Can you take us back to the beginning—how did your journey as a designer begin?

It was my deep-rooted passion for textiles, craft, and visual storytelling that encouraged me to start my own brand. Initially, it was a humble setup—a small team, limited resources, and a dream that refused to fade. I started on a very intimate scale, not knowing where it would lead, but the response was overwhelming. I’ve always envisioned myself as a trendsetter, someone who doesn’t just follow fashion but shapes it. That belief, paired with the love we received, laid the foundation for the Kanwal Malik brand as you see it today.

What were some of the biggest challenges you faced in the early years, and how did you overcome them?

In the formative years, our biggest hurdle was developing collections in a saturated space with limited machinery and a lean workforce. But challenges teach you how to make the most of what you have. We stayed focused, paid attention to detail, and kept pushing creatively. Slowly, with consistency and the trust of our clients, we expanded beyond those initial constraints.

How has your creative vision evolved over time?

It has become more intentionally nuanced. Initially, I was more experimental with cutlines, layering, and embellishments—exploring aesthetics. Now, I’ve grown more mindful of wearability, especially in the local market. My design process has matured to combine creative expression with commercial sensibility—something beautiful, yet relatable.

What does fashion mean to you personally?

To me, fashion is a form of power. It’s about feeling confident in your skin, expressing yourself without saying a word, and owning your space. It’s not just about how you look, but how you feel—strong, graceful, and self-assured.

If you weren’t a designer, what would you be doing?

I’d probably be an interior designer. I’ve always been fascinated by spaces—how colors, textures, and light can tell a story. My love for aesthetics goes beyond clothing.

Your pieces always carry a distinct aesthetic. How would you define the Kanwal Malik signature?

Our signature lies in our ability to blend modern silhouettes with a regal touch. Every piece carries a balanced interplay between softness and structure, tradition and trend. We love experimenting with craftsmanship and surface techniques, but the essence always remains rooted in elegance.

Where do you draw inspiration from? Are there places, people, or emotions that play into your designs?

Inspiration is everywhere for me. It often comes from a heritage building, a color palette in nature, a fleeting emotion, or the beautiful women I meet. I’m especially inspired by South Asian architecture and cultural heritage. Whenever I travel, I absorb textures, patterns, and even the moods of a place. It’s those little details that often find their way into my collections.

How do you balance tradition and modernity in your collections?

That duality is at the heart of what I do. Tradition gives depth to a garment, while modernity brings relevance. I often use classical techniques like zardozi or resham embroidery but apply them to innovative cuts, modern drapes, or new-age fabrics. That fusion is where the magic happens. I strive to create pieces that honor the past while remaining pertinent to the present.

Tell us about your latest collection featured in this cover story—what’s the story behind it?

This collection is a celebration of romance and beauty. I wanted to create something that resonates with everyone during shaadi season—whether it’s the bride, the sister, the bridesmaid, or the groom. It blends traditional craft with contemporary aesthetics and innovative tailoring, offering a versatile range for different wedding events.

What was the starting point or spark that inspired this collection?

The idea stemmed from the excitement that surrounds wedding season. I was also inspired by how modern girls are leaning into unique color choices—like butter yellow and lime green—so we introduced those shades in our *Nysa* luxury pret line. I wanted to embrace that playful energy and create something new and refreshing.

Are there any new elements—silhouettes, motifs, or fabrics—that you experimented with this time?

Yes, this time we introduced a flowy draped sari and a silk skirt with a unique silhouette—something that feels both graceful and edgy. We also played with silk and organza in new ways to create movement and layering that feels festive yet effortless.

Which look from this collection is closest to your heart and why?

*Rayen*, without a doubt. It’s black, bold, and rooted in tradition. The cut is distinctive and graceful, and it carries a sense of drama that I personally love.

How would you love to see a bride or muse style this collection?

I’d love to see it styled with individuality. Whether she chooses to go traditional by layering it with statement heirloom jewelry or keeps it modern with minimalism, each piece in the collection allows the wearer to feel confident and express her own story.

You travel quite often—what are your favorite destinations that continue to inspire your creativity?

Europe holds a special place in my heart—especially France and Italy. Their art, architecture, and effortless sense of style are incredibly inspiring. I also find deep cultural richness in places like Lahore, Jaipur, and Istanbul. Their beauty lies in rich heritage and timeless historical charm.

Are there any cities or cultures that have had a lasting impact on your design perspective?

Istanbul, absolutely. It is an enchanting city with a perfect blend of East and West. Its architecture, mosaics, deep-rooted cultural legacy, and rich history have left a lasting impression on my design sensibilities. Istanbul’s charm is undeniable.

What’s always in your carry-on when you’re traveling for work or pleasure?

My sketchbook to capture moments, a laptop for creativity, my skincare essentials to keep me refreshed, and my favorite perfume. I travel light but always keep my creative tools and comfort items close—those make travel feel like home.

What does a perfect day off look like for you when you’re not working or designing?

A peaceful day with family, laughing together, watching movies, and just being fully present. That’s what refuels me the most. I find immense joy in the simplicity of solitude.

Are you more of a mountain soul or a beach lover?

Mountains, always. The fresh air, the quiet, the vastness—it brings a sense of serenity to my soul. There’s a grounding calmness in them that speaks to me.

If you had to design a collection inspired by a city, which one would it be and why?

Jaipur! I’m deeply inspired by its breathtaking beauty, strong cultural identity, vibrant colors, and intricate palace architecture. It’s a dream to translate that richness into my couture.

How do you stay creatively energized amidst the busyness of managing a brand?

Creativity demands space—mentally, emotionally, and spiritually. I carve out time to be still, disconnect, and reflect. Whether it’s traveling to different cities or spending time in nature, those pauses help me return with a fresh perspective. My team also keeps me inspired; we’re always bouncing ideas off each other.

What role does your personal life play in your work? Do your emotions or life experiences seep into your designs?

Absolutely. I design from an emotional and deeply personal space. My life experiences, my mood, even personal memories—all of that informs the tone and energy of a collection. Designing, for me, is very intuitive.

Do you follow trends, or do you prefer to create outside the trend cycle?

I observe trends, but I don’t let them dictate my direction. My focus has always been on creating timeless pieces that outlast a season. Trends come and go—craftsmanship and emotion stay.

What’s your favorite way to unwind after a hectic fashion season?

A long drive, some soulful music, and just silence. That’s the reset I need. Then it’s time for chai, comfy clothes, and downtime with family.

What’s next for the Kanwal Malik brand? Any new ventures, collaborations, or dreams you’re chasing?

We’re expanding the Kanwal Malik universe with a new brand that will cater to a broader audience. We’re also planning to open flagship stores internationally to bring our pieces closer to a global clientele. The goal is to keep evolving while staying rooted.

What legacy do you hope to leave in the fashion industry?

I hope to be remembered as someone who empowered women, celebrated South Asian craft, and redefined couture without compromising authenticity. I want to leave a mark that shows women can succeed, create, and lead while gracefully balancing life and work.

And finally, what advice would you give to young women who admire your work and want to follow in your footsteps?

Believe in your vision. Stay consistent, stay passionate, and don’t let fear or society’s expectations dim your light. Every hardship is part of the journey, what matters is that you keep going.

In GT Interview July 16, 2025

More Than a Chef In Conversation with Murrad Gillani on Building Brands, Breaking Molds & Becoming His Boldest Self

From introducing the cult-favorite Dezzato to now leading multiple food ventures like Dumbo Donuts, Murrads.pk and Fried.pk, Syed Muhammad Murrad Gillani is more than just a self-taught chef—he’s a storyteller, a style icon, and a creative powerhouse.

Known for his raw honesty, dramatic flair, and jaw-dropping personal transformation, Murrad brings a unique blend of culinary passion and visual narrative to everything he touches. Our editor sits down with the multi-hyphenate to talk about food, fitness, fashion, and the flavours of life that matter most.

You’re known as “The Self-Taught Chef”—what sparked your passion for food?

I think it all began with the way I was raised—in a family where eating out was frowned upon, and there was a deep-rooted belief that only home-cooked food was truly safe. That mindset pushed me to recreate at home all the things I wasn’t allowed to try at restaurants. Somewhere in that quiet rebellion, a passion was born—and the rest is history.

From Dezzato to *Dumbo Donuts*, *Fried.pk*, and now *Murrads.pk*—how do you decide what culinary concept to pursue next?

My process starts with identifying market gaps—spotting what’s missing or underserved. From there, I assess the resources I have and determine whether I can realistically bring the concept to life. It’s all about aligning opportunity with capability.

Your Instagram is as much about food as it is about fashion. What’s your personal style philosophy?

As I’ve grown older, my style has become more refined and minimal. I’ve moved away from flairy clothing and leaned into more conservative, timeless pieces. For me, the ultimate style statement is a well-built body—when your physique is on point, even the simplest outfit falls perfectly into place. I usually stick to solid blacks, whites, and deep blues, but I like adding a personal touch through accessories like bracelets.

What does a typical day of meals look like for you now?

My typical day revolves around hitting 150 grams of protein in the leanest form possible. I’m pretty consistent with it… until I spiral into a full-on cake bender. It’s kind of my thing, haha.

Your fitness journey is incredibly inspiring. What motivated your transformation?

My fitness journey is deeply tied to my love for fashion. It all started because I could never find clothes that actually fit me.

Where do you usually shop for clothes and accessories?

I usually rely on my siblings and cousins to bring me clothes from abroad. I’ve got all my sizes memorized across different brands—haha, it’s a whole system at this point!

What has been your biggest challenge in running food businesses in Pakistan?

There’s a serious lack of originality in the food industry here. People are far too quick to copy rather than create.

One outfit that truly felt “so you”?

Every time I put on a suit, I feel like a solid 100—no exceptions.

What’s the legacy you hope to leave behind?

I want my food to be a source of healing. The legacy I hope to leave behind is one where the industry embraces honesty, where food is treated with respect, and where we shift the way people see, feel, and connect with what they eat. I want my legacy to be rooted in compassion and serve as a reminder to lead with kindness. And if there’s one thing I hope to inspire, it’s for the world to be a little braver, a little bolder in chasing what truly matters.

Can we expect a cookbook, clothing line, or maybe a lifestyle brand from you in the future?

Yes, I definitely plan to step into clothing and lifestyle once I’ve built my foundation in food. I have a real passion for creating jackets and suits, and I already have a name in mind for the brand—**M-Tag**. Eventually, I’d also love to explore the world of interior design.

In GT Interview June 1, 2025

Coffee, Campaigns & Confidence Meet Sarah Ali Zahid from Damas

In this blooming season of brilliance, we sat down with the woman at the helm of Damas’ dazzle, Sarah Ali Zahid.

As Jewels in Bloom gets ready to enchant the world, Sarah shares her glittering thoughts in this fun, feel-good, and fabulously unconventional chat!

Interview by Syeda Ifra Abbas

If the ‘Jewels in Bloom’ collection were a mood, what would it be?

Golden hour nostalgia in the summer.

You walk into a garden of dreams — what flower is wearing the most bling? And what jewel would it be wearing?

I’d say the sunflower! I imagine it would be wearing bold, chunky gemstones — something playful and funky that really reflects its bright, confident vibe.

If you could bottle the spirit of Damas in a perfume, what would it smell like?

Luxury wrapped in trust!

Your ideal marketing brainstorm snack: diamonds or doughnuts?

A foamy cappuccino and fudgey brownies — all the way!

Which gemstone matches your personality best — and why?

I’d choose tourmalines or pink sapphires. I’ve loved all things pink as long as I can remember, and that love has only grown over the years. I’m drawn to every shade of pink — it’s a colour that really resonates with me. One of my most treasured pieces is a pink sapphire and diamond gold ring my parents gave me for my 30th birthday. It’s incredibly special and absolutely beautiful.

Tell us the last idea you had that made your team go, “Wait, that’s actually genius.”

You’d probably have to ask my team that! For a long time, it was more or less a one-woman show, but over the past couple of years, I’ve been fortunate to build a strong team of smart, creative young women. I feel really lucky to have them by my side. That said, I think our new campaign, ‘Jewels in Bloom’, stands out as something truly different from anything we’ve done before. We’ve all put a lot of heart and hard work into it, and I’m genuinely excited to see how people respond.

“Jewels in Bloom” is all about celebrating inner beauty — what’s a personal mantra you live by that keeps you blooming?

I wouldn’t say I have a specific mantra, but I strongly believe in the value of hard work. Whatever you want in life, you have to be willing to put in the effort — don’t be entitled, nothing should be taken for granted. I’ve always felt that if you stay focused and work hard, what’s meant for you will find its way to you.

The boardroom meets the ballroom — what statement piece from the new collection would you wear to rule both?

Uff, there’s a stunning pair of statement gold floral earrings with rubies and diamonds that I absolutely love. They have this incredible versatility — they’d elevate any outfit and suit almost any occasion beautifully.

If Damas could collaborate with any fictional style icon, who would it be — and what would they wear?

Ariel from ‘The Little Mermaid’! I can absolutely see her wearing the stunning pearl pieces from the ‘Jewels in Bloom’ collection — they’d suit her perfectly. I was completely obsessed with ‘The Little Mermaid’ growing up, so pairing her with this collection feels like a perfect match.

HR hats off — what’s one trait every dazzling team member must have to shine at Damas?

I believe as an employee anywhere, it’s important to take full ownership and responsibility for your work. Being accountable not only builds trust but also ensures you’re constantly learning and growing in your role.

How does it feel to be the face of a legacy that sparkles through generations? And what’s your vision for the future?

It’s a tremendous privilege and responsibility. While many people assume the jewellery business is all glamour and fun — and there certainly are moments like that — the reality is that like any other business, it requires hard work, dedication, and sacrifice.

My parents built Damas from the ground up, and I’ve witnessed first-hand the incredible effort they’ve put in and continue to put in every day. Our reputation, along with the quality of our products and service, is something we take immense pride in. I feel a strong sense of responsibility to uphold that standard and to keep pushing for excellence in every aspect of the business.

Looking ahead, we definitely plan to expand Damas beyond Lahore, where we currently have two branches. We’re aiming to open stores in both Karachi and Islamabad soon, and we’re excited about what’s to come!

What’s a piece of advice from your mother (or Ruby Zahid) that you carry with you every day — in work and in life?

More than any single piece of advice, I’ve learned the most from simply observing my mother — how she carries herself both professionally and personally. People often tell me I take after her in many ways. If I had to highlight one thing she always says, it’s this: ‘don’t doubt yourself — once you’ve made a decision, stand by it and don’t regret it.’

When you’re not running the show at Damas, what’s your version of ‘unwinding in style’?

Besides the classic Netflix marathons and what the internet now calls ‘couch rotting’ — one of my favourite ways to unwind is heading to a coffee shop. There’s something therapeutic about sipping on a latte, pretending to read or work, and doing some good old people-watching. Thankfully, Lahore keeps the café scene exciting with a new spot popping up every other week!

What’s one signature element of your personal style that reflects the essence of Damas — timeless, bold, or ever-evolving?

Since entering my 30s, my personal style has definitely evolved. These days, it’s more classic and effortless — matching separates are my go-to. As for jewellery, my wedding ring and Cartier love band are everyday non-negotiables. I also go through phases — every couple of months, I’ll get obsessed with a new pair of earrings, wear them to death, and then move on to the next. One of the many perks of owning a jewellery store!

In GT Interview May 16, 2025

WHISPERS OF WHITE Mohsin Naveed Ranjha Unveils Ankh Macholi – A Dreamy Ode to Tradition and Intricacy

This Eid, designer extraordinaire Mohsin Naveed Ranjha invites us into a world where tradition tiptoes through a haze of elegance. His latest collection, Ankh Macholi, is a poetic interplay of nostalgia, innocence, and grace—brought to life entirely in ethereal white. With intricate handwork and timeless silhouettes, the collection whispers stories of childhood memories and festive warmth. In an exclusive cover feature, MNR shares the soul behind the stitches, the symbolism of white, and why Ankh Macholi may just be his most heartfelt collection yet.

Tell us about your new Eid collection “Ankh Macholi”—what inspired its name and concept?

The name comes from the childhood game we all know, but for us, This collection delves into the nuanced way a woman observes a man, capturing the essence of her gaze filled with honesty, depth, and tenderness. It explores the subtle complexities of that silent connection, imbuing the entire concept with an intimate and heartfelt inspiration. Every piece reflects the beauty of vulnerability and the profound understanding that often exists between two souls, inviting viewers to ponder the richness of those unspoken moments.

Why did you choose an all-white palette for this collection? What does white symbolize for you in the context of Eid?

We selected white as our color choice because it embodies a sense of purity and tranquility. This hue perfectly captures the essence of Eid, a celebration that radiates joy and reflection. With the warmth of June’s sweltering summer sun upon us, white evokes a refreshing coolness, enhancing the festive atmosphere and invoking a feeling of serenity amidst the heat.

There’s a beautiful nostalgia in the name “Ankh Macholi”—does the collection reflect any memories or moments from your own past?

Absolutely. It brings back vivid memories of my childhood in Punjab. I can almost feel the warmth of those Eid mornings, filled with a sense of joy and togetherness. The air was fragrant with spices and sweets, and everyone wore their simplest yet most beautiful clothes, adorned with vibrant colors. It’s a nostalgic reminder of that pure, innocent love we all seem to recall from somewhere deep within us, capturing the essence of simpler times and cherished moments.

How did you approach the embroidery work in this collection? Can you describe the kind of craftsmanship that went into it?

We focused on creating a design that is both delicate and intricately detailed. The piece features exquisite threadwork that weaves a tapestry of texture, complemented by charming eyelet details that add an airy elegance. Each element has been meticulously hand-finished, showcasing our commitment to craftsmanship. Every stitch and embellishment has been infused with love and care, resulting in a product that truly reflects our passion for quality and artistry.

White is often seen as a minimalist color, but your designs are known for their richness. How did you strike a balance between simplicity and opulence?

That was the challenge—making white feel distinctly MNR. We wanted to preserve the purity and elegance of the color while infusing it with the brand’s signature character. To achieve this, we worked meticulously with texture, layering, and fine embroidery, allowing the fabric to come alive with subtle complexity. Each detail was carefully considered to create dimension and depth without adding visual or physical weight. The result is a piece that feels light and effortless, yet unmistakably rich in craftsmanship and identity—true to the spirit of MNR.

Would you say “Ankh Macholi” is a departure from your usual work, or is it an evolution of your signature style?

This experience represents a pivotal moment in both my personal development and the progression of our brand. It adopts a more nuanced and reflective tone, while still being firmly anchored in the unique details and narratives that characterize MNR. We have gained a deeper level of maturity, which is also reflected in the evolution of our brand storytelling.

What kind of woman do you see wearing this collection? What mood or energy does she carry?

She’s confident, kind, and graceful. She doesn’t need to shout to be seen because there’s power in her calm.

Which piece from the collection is closest to your heart and why?

There’s a white kurta with floral vines. It’s simple but has such emotion in the embroidery. It feels like home to me.

You’ve always had a deep connection to tradition in your designs—how do you keep that alive while staying relevant and contemporary?

By being honest. I love our culture and our people, but I also see how people live today. So I blend the two. It is never forced, always natural.

How do you want people to feel when they wear “Ankh Macholi”?

Happy, and loved.

What was the creative process like behind the scenes—mood boards, materials, late-night design sessions? Give us a glimpse.

Lots of chai, lots of sketches at 2 a.m., discussions with my team and many beautiful messes in the studio.

What does Eid mean to you personally, and how does that reflect in this collection?

It’s family, prayer, food, and dressing up with love. This collection carries that spirit.

Can we expect any signature MNR silhouettes or are you introducing something fresh with this line?

Some signatures are there, yes but we’ve played a lot with new silhouettes and fabric textures, especially in menswear. It will feel new.

You’ve dressed celebrities and royalty—any hints on who might be spotted wearing “Ankh Macholi” this Eid?

Let’s just say you’ll see some familiar faces but to be honest the real joy is seeing everyday people wear it their own way.

What’s next for Mohsin Naveed Ranjha after this collection?

Something very close to my roots, think stories from the soil and abroad but with a twist. I’m excited.

In Fashion May 1, 2025

SADHBARG Weaving Resilience, Joy, and Individuality into Fashion

In a world where fashion often follows fleeting trends, SADHBARG stands out as a breath of fresh air—rooted deeply in meaning, craftsmanship, and spirit. Proudly made in Pakistan, SADHBARG draws its name and philosophy from the marigold, a flower celebrated for its vibrant beauty, strength, and resilience. Much like its floral muse, SADHBARG brings a burst of optimism, timeless elegance, and individuality to every piece it creates.

In this exclusive interview, we sit down with the creative minds behind the brand to talk about their journey, the values that shape their vision, and how they are redefining fusion western wear for the modern soul.

What is the story behind the name “SADHBARG”? How does it reflect the brand’s identity and philosophy?

The name ‘SADHBARG’ translates to a flower with a hundred petals, referring specifically to the marigold. The marigold is a symbol of happiness, resilience, and enduring beauty – qualities that deeply resonate with our brand’s identity and philosophy. Just as the marigold thrives and brings vibrant energy to its surroundings, SADHBARG is about celebrating strength, optimism, and individuality. Our designs aim to embody this spirit – offering pieces that are both joyful and timeless, encouraging individuals to embrace their own unique journey with confidence and grace.

What was the vision when you started SADHBARG, and how has it evolved since its launch?

Our objective has always been to develop a distinctive and original product that resonates with our cultural identity. To create a luxury high-street apparel brand offering both affordability and wearability. I am pleased that our inaugural collection successfully implemented this concept and we intend to maintain our ongoing efforts in alignment with the same vision.

SADHBARG focuses on fusion western wear-what does that mean to you, and how do you define the aesthetic?

For us at SADHBARG, fusion western wear means blending the elegance of traditional craftsmanship with the ease and versatility of contemporary western silhouettes. It’s about creating pieces that are rooted in cultural richness but are globally relevant and effortlessly wearable. Our aesthetic is defined by clean lines, refined details, and subtle nods to heritage – resulting in designs that feel both familiar and fresh. We aim to offer clothing that allows each individual to express a sophisticated, modern identity while still carrying a sense of timeless grace.

As a brand proudly made in Pakistan, how do you incorporate local craftsmanship or resources in your design and production processes?

Being proudly made in Pakistan is at the heart of SADHBARG’s identity. We actively incorporate local craftsmanship by working closely with skilled artisans, and fabric makers from different regions of the country. Our designs often feature techniques that celebrate Pakistan’s rich textile heritage, reinterpreted through a modern lens. By sourcing materials locally and investing in homegrown talent, we not only support the local economy but also ensure that every piece carries a sense of authenticity and cultural pride. Our aim is to honor and preserve traditional craftsmanship while making it relevant for today’s global audience.

Who is the ideal SADHBARG client? What kind of woman do you envision wearing your pieces?

“The ideal SADHBARG woman is confident, independent, and unapologetically herself. She values authenticity and seeks clothing that reflects her individuality rather than just following fleeting trends. She appreciates craftsmanship, thoughtful design, and pieces that tell a story. Whether she is attending a formal event, traveling, or simply expressing her personal style, the SADHBARG woman chooses pieces that resonate with her spirit – timeless, elegant, and empowered.

Launching a new brand always comes with its set of challenges-what were some of the early hurdles, and how did you overcome them?

I maintained a clear vision of my objectives. The realization of this vision encountered some challenges like production and launch delays; however, none proved insurmountable. Through the collaborative efforts of my team, family, and friends, i was able to overcome them.

How do you strike the balance between trend-forward fashion and timeless wardrobe staples in your collections?

At SADHBARG, we believe that true style lies in the balance between innovation and timelessness. While we stay attentive to global fashion trends to keep our collections fresh and relevant, our core focus remains on creating pieces that transcend seasons. We design with longevity in mind – ensuring that every garment not only reflects contemporary aesthetics but also holds a classic appeal, allowing our clients to wear and cherish them for years to come.

How important is sustainability and ethical production to SADHBARG, and how are you approaching it in your business model?

Sustainability and ethical production are integral to SADHBARG’s philosophy. We are deeply committed to building a brand that respects both people and the planet. Wherever possible, we prioritize sourcing local materials, supporting traditional artisans, and minimizing waste throughout our production process. While we are still evolving, our approach is rooted in mindful design, responsible sourcing, and fair labor practices. We believe that true luxury is not just about the end product, but also about the journey it takes to create it – with integrity, respect, and care at every step.

What does the creative process look like at SADHBARG-from inspiration to final execution?

At SADHBARG, the creative process is a thoughtful and layered journey. It often begins with inspiration drawn from nature, art, culture, or even emotions we want to evoke through our collections. From there, we translate these ideas into mood boards, color palettes, and initial sketches. Once a concept is refined, we move into material selection – focusing on high-quality fabrics that align with both our aesthetic and values. After prototyping and sampling, each piece undergoes meticulous attention to detail before reaching its final form. Throughout this process, we remain deeply connected to our core vision: to create designs that are meaningful, wearable, and resonate with the modern individual.

In a competitive fashion market, how does SADHBARG plan to differentiate itself and build brand loyalty?

SADHBARG differentiates itself by offering a distinct fusion of thoughtful design, cultural depth, and contemporary elegance. We are not just creating garments; we are telling stories through our pieces – stories rooted in resilience, joy, and authenticity. Our focus on quality craftsmanship, attention to detail, and a personalized client experience sets us apart. We aim to build brand loyalty by fostering genuine connections with our audience, delivering consistent value, and staying true to our brand philosophy, rather than simply following trends. In a crowded market, authenticity and emotional resonance are what truly create lasting loyalty.

Where do you see SADHBARG in the next 3-5 years, and what are your long-term goals for the brand?

In the next 3-5 years, we envision SADHBARG growing into a recognized name both locally and internationally, celebrated for its unique blend of contemporary design and cultural authenticity. Our goal is to expand our presence through curated collections, strategic collaborations, and meaningful community engagement. Long-term, we aspire to build a lifestyle brand that not only offers beautiful clothing but also inspires confidence, resilience, and individuality in every woman we dress. We are committed to growing thoughtfully – maintaining our core values of quality, sustainability, and creativity as we evolve.

Any upcoming campaigns, pop-ups, or collaborations your audience should be excited about?

We are very excited about the upcoming projects we have in the pipeline for SADHBARG. We are working on a new campaign that will further explore the themes of resilience and individuality, which are at the heart of our brand. Additionally, we are planning a series of exclusive pop-up events to offer our clients a more personal and immersive experience with our collections. Each initiative is designed to bring our community closer to the essence of SADHBARG – celebrating authenticity, creativity, and meaningful connections.

Lastly, what message do you want SADHBARG to send to young Pakistani women through fashion?

Through SADHBARG, we want to send a message of strength, authenticity, and self-celebration to young Pakistani women. Fashion, for us, is not just about trends – it’s about empowering women to embrace who they are with confidence and grace. We want them to know that they don’t have to fit into any predefined mold to be beautiful or successful. Our pieces are designed to reflect individuality, resilience, and the quiet power that every woman carries within her. SADHBARG is a reminder that true style comes from being unapologetically yourself.

In GT Interview May 1, 2025

THE MUGHAL JEWELLERS Where Heritage Meets Haute Glamour

Rooted in the timeless grandeur of South Asian royalty, The Mughal Jewellers are redefining elegance for the modern connoisseur. With brass pieces luxuriously plated in 22-karat gold, every creation is a tribute to the regal artistry of a bygone era — meticulously handcrafted by master artisans who breathe life into tradition.

Their designs, such as the now-iconic Mini Dejhoor, weave old-world charm with effortless contemporary glam, captivating hearts across the digital landscape.

Join us as we delve into their journey, inspirations, and the magic behind their irresistible jewels.

Your pieces have a royal soul and modern edge – what’s the story behind The Mughal Jewellers?

The Mughal Jewellers started from my love for the past – the beauty in old Mughal paintings, buildings, and sculptures. I’ve always felt that kind of art shouldn’t just stay in history books; it should be worn, lived, and celebrated today. I wanted to create jewellery that carries that old-world charm but feels bold and fresh for the modern world. Each piece is a small way of keeping that timeless beauty alive.

Brass, plated in 22 Karat Gold – tell us why you chose this particular combination and what it symbolizes for you.

I chose brass plated in 22-karat gold because I wanted my pieces to feel luxurious but still be accessible. Brass has strength and warmth, and the gold plating adds that richness without making it unreachable. For me, it’s about creating jewellery that feels special and lasting – something you can treasure without it feeling out of reach.

Each piece looks like it’s straight out of a museum. Who or what inspires your designs? Any historical influences?

I find a lot of inspiration in Mughal architecture, old sculptures, and the craftsmanship of the past. I’m drawn to the shapes, the details, and the sense of grandeur that feels timeless. My designs are my way of bringing that forgotten beauty into the present.

The Mini Dejhoor has taken over social media – what sparked the idea behind this iconic piece?

The Mini Dejhoor was inspired by traditional Kashmiri jewellery, but I wanted to reimagine it for today’s world – something bold yet wearable. I loved the idea of taking something deeply cultural and giving it a fresh, modern spirit. I think people connected with it because it feels both personal and powerful – a small piece that carries a lot of meaning.

How do you strike the perfect balance between traditional craftsmanship and current-day elegance?

For me, it’s about respecting the past while embracing the present. I look at traditional techniques and craftsmanship, but I want my pieces to feel fresh and relevant today. I focus on the details – the quality, the design, and how the piece feels when you wear it. By combining timeless materials with a modern twist, I aim to create jewellery that feels both rooted in history and completely of the moment.

Talk to us about your master artisans – how important is the ‘handcrafted’ element in your brand’s philosophy?

My artisans are the heart of The Mughal Jewellers. The handcrafted element is incredibly important to me because it’s where the soul of the design truly comes to life. Each piece is made with skill, care, and attention to detail, passed down through generations. I believe that the human touch in creating something is what makes it truly special.

Which Mughal era symbols or motifs do we most commonly see in your jewellery?

Paisleys have always been a huge source of inspiration for me. The intricate curves and flowing patterns are not only beautiful but also deeply symbolic of growth and movement. I love how they can be both bold and delicate at the same time, which is what I aim for in my designs – to create pieces that feel timeless but still have a sense of fluidity and modern elegance

What does “regal artistry of Asia” mean to you personally – and how do you weave that into every collection?

To me, the ‘regal artistry of Asia’ represents the rich history, culture, and craftsmanship that have shaped the continent for centuries. It’s the intricate patterns, the luxurious materials, and the timeless beauty that have always inspired me. I weave this artistry into each collection by focusing on detail, using traditional techniques in a way that feels fresh and modern. I want each piece to carry that same sense of elegance and grace, making the wearer feel like they’re part of something royal, yet personal.

Who is the Mughal Jewellers muse? The woman you imagine wearing your pieces.

My muse is a woman who is confident in her individuality and embraces both heritage and modernity. She’s someone who values craftsmanship and the stories behind the pieces she wears, but isn’t afraid to stand out. I imagine her as someone who wears jewellery not just to accessorize, but to make a statement, to express her uniqueness, and to create moments that are unforgettable.

What’s next for The Mughal Jewellers? Should we expect a new collection, maybe more viral-worthy jewels?

The future of The Mughal Jewellers is all about pushing boundaries while staying true to our roots. Yes, we’re working on a new collection that blends classic inspirations with fresh, bold ideas. I want to keep creating pieces that tell a story, capture attention, and become timeless favorites. As for viral-worthy jewels, I believe in creating pieces that resonate with the wearer, and if they become iconic along the way, that’s just a beautiful bonus.

In GT Interview April 1, 2025

WHERE ARCHITECTURE MEETS ACTIVISM A Conversation with Maria Aslam

Maria Aslam is a multifaceted individual, renowned as a prolific writer, architectural historian, and environmental activist. Her expertise spans the fields of interior design, architecture, heritage, and urban revitalization. As the founder and Editor-in-Chief of ADA Magazine from Pakistan, Maria has made significant contributions to the discourse on architecture, design, and art. She holds the distinction of being the first female entrepreneur from Pakistan to venture into publication, spearheading the ADA Awards, a ground-breaking initiative in the disciplines of Architecture, Design, and Art. In addition to her editorial role, Maria Aslam is the Founder and Principal Architect of ArchWorks, a Karachi-based creative and research practice. ArchWorks operates at the intersection of architecture, urbanism, landscape, interiors, and cultural geographies. Maria’s work at ArchWorks encompasses diverse projects, including architecture, interiors, environmental geographies, community settlements, and curatorial ventures such as exhibitions, seminars, installations, and speculative projects. Furthermore, Maria is actively involved in advocacy and activism for sustainable design through her role as the Co-founder and President of SDC – Sustainable Design Council from Pakistan. She is committed to addressing issues related to the health of the planet and promoting environmentally conscious practices within the design industry. Maria Aslam has held leadership positions in prominent professional organizations, including serving as Chairperson of the Karachi Chapter of the Institute of Architects Pakistan (IAP) and currently as Chairperson of the Pakistan Institute of Interior Designers (PIID). A published author, Maria wrote ‘Interiors of Pakistan Volume I’, published in 2016, and her second book on seven decades of Pakistan architecture landscape co-authored with Hasanuddin Khan is in production. She is currently working on two more publications. With a Bachelor of Architecture from Indus Valley School of Art and Architecture and a master’s in architecture from McGill University, Maria advocates for the environment, built structures, and equitable spaces. Maria Aslam will be representing Pakistan in WAF – World Architecture Festival, November this year. Her influence extends beyond national borders, as she has represented Pakistan on numerous international platforms as a juror, critic, convener, and speaker, contributing to the global dialogue on architecture and design.

How did the concept of ADA awards come about?

The concept of the ADA Awards was born out of a reflective moment during our decade-long journey of documenting, archiving, and fostering critical discourse within the realms of architecture, design, and art. As we celebrated ten years of ADA’s existence, we asked ourselves a fundamental question: What more can we do?

While our publication had successfully provided a platform for intellectual engagement and scholarly documentation, we realized that a crucial element was missing-formal recognition. There was a glaring void in acknowledging and celebrating the immense creative talent and groundbreaking work emerging from Pakistan and the region.

The ADA Awards were thus conceived as a means to bridge this gap-an initiative that would not only honor exceptional contributions in architecture, design, and art but also elevate the creative fraternity by fostering visibility, appreciation, and dialogue on a grander scale. It was our response to the need for a dedicated platform that would champion innovation, sustainability, and cultural identity while inspiring future generations to push the boundaries of creative excellence.

What were the challenges you faced while establishing the idea.

Establishing the ADA Awards came with its own set of unique challenges. One of the primary hurdles was the absence of any local precedent for such a platform in Pakistan. There was a significant gap in recognizing creative excellence across architecture, design, and art, making it essential to build an entirely new framework from scratch-one that would be both credible and impactful.

Creating awareness and understanding about the significance of such an award system required extensive engagement with the creative community, industry stakeholders, and institutions. Establishing a structured process for evaluation, curation, and selection was another key challenge, as it had to uphold the highest standards of excellence while being inclusive and representative of the creative fraternity.

Guidance from advisors played a crucial role in shaping the ADA Awards, providing strategic direction and ensuring that the awards aligned with international best practices. A major milestone in this journey was the support and inspiration drawn from the Aga Khan Award for Architecture, which provided valuable insights into how such an initiative could be structured effectively.

Additionally, forging alliances and learning from global organizations operating in similar domains helped refine the vision and execution of the ADA Awards. Building credibility required not just a strong jury and evaluation mechanism but also the trust of the creative community. Over time, through persistence, collaborations, and a commitment to excellence, the ADA Awards have grown into a prestigious platform that continues to celebrate and elevate Pakistan’s creative talent on both national and international stages.

What makes you choose historical locations especially in Lahore for the awards?

Our selection of venues for the ADA Awards is not solely about historical significance, nor is it limited to Lahore. Rather, it is a conscious decision to host events in spaces that have undergone conservation, adaptive reuse, restoration, and have been reintegrated into communal life. By doing so, we highlight the importance of preserving and repurposing architectural heritage while demonstrating the potential of these sites as vibrant, functional spaces for contemporary cultural dialogue. We were the first one to step in the power corridors of the Governor House in Karachi, when it was opened to public in 2019.

All our events-whether the awards, exhibitions, or seminars-are intentionally hosted in such venues, reinforcing our commitment to sustainability, cultural preservation, and community engagement. However, hosting formal, invitation-only events in public spaces brings its own set of challenges, from logistical planning to ensuring smooth execution while maintaining the sanctity of these heritage sites.

Looking ahead, we are eager to extend this initiative beyond Lahore, exploring venues in the northern regions and other cities of Pakistan. Our approach is holistic; it is not just about a single awards night but a series of engagements, including talks, knowledge-sharing seminars, and exhibitions. Each city’s infrastructure, accessibility, and suitability for national and international participation are carefully considered in our planning. This multi-faceted approach ensures that the ADA Awards and its associated events continue to grow as an inclusive, impactful platform for Pakistan’s creative community.

How rewarding has been this strive for the pursuit of excellence?

The journey of the ADA Awards has been immensely rewarding, yet we continue to evolve. The response from each host city plays a crucial role in shaping our experience, and Lahore, with its unmatched hospitality, vibrancy, and active participation, has set a high benchmark.

Beyond just creating awareness about excellence and cutting through mediocrity, we see a deeper impact unfolding. The awards have become a catalyst for introspection within the creative community. When architects, designers, and artists tell us that they now strive for more meritorious work, it is an affirmation of the purpose we set out to achieve.Encouraging self-exploration, pushing boundaries, and fostering a culture of critical questioning-these are the true rewards. The fact that creatives are reflecting on their own work and asking, How can I respond better to a project? How can I integrate climate-conscious design, sustainable materials, and cultural relevance?-this is the most significant achievement of all.

The journey is not just about recognition; it is about nurturing a mindset where excellence becomes a standard, not an exception. And to keep questioning, challenging, and pushing forward remains our driving force.

Do you want to take the awards international?

Good question!

How do you see art, design and architecture industry being evolved in Pakistan?

The art, design, and architecture industry in Pakistan is undergoing a dynamic evolution, shaped by a confluence of tradition, innovation, and global influences. Over the years, we have seen a remarkable shift in how creative disciplines are perceived, practiced, and integrated into the larger socio-economic and cultural framework of the country.

One of the most significant transformations has been the increasing emphasis on sustainability and contextual relevance. Architects and designers are now more conscious of materiality, climate responsiveness, and the environmental impact of their work. There is a growing movement towards adaptive reuse, restoration, and conservation, as creatives recognize the importance of preserving heritage while reinterpreting it for contemporary needs.

Another key shift is the interdisciplinary approach that is emerging across creative fields. The boundaries between architecture, design, and art are becoming increasingly fluid, and entangled leading to more experimental, research-driven, and socially responsive projects. Public spaces, community engagement initiatives, and urban interventions are becoming more prominent, reflecting an awareness that design and architecture are not just about aesthetics but about shaping experiences and fostering inclusivity.

Moreover, technology and digital advancements are playing a pivotal role in reshaping the industry. From parametric design and AI-driven solutions to digital art and virtual exhibitions, Pakistani creatives are embracing new tools to push the limits of expression and functionality. The global reach of our creative fraternity is also expanding, with more artists, designers, and architects gaining international recognition and engaging in cross-border collaborations.

However, challenges remain-there is still a need for stronger institutional support, policy frameworks, and industry-wide standards that can further nurture innovation and excellence. The role of platforms like the ADA Awards is crucial in not only celebrating achievements but also creating critical discourse, mentorship opportunities, and avenues for knowledge exchange.

In essence, the creative industries in Pakistan are in a state of flux, moving towards a more conscious, collaborative, and critically engaged future. The conversation is no longer just about designing spaces or objects but about designing impact-culturally, socially, and environmentally.

Are there any back lash and or criticisms after the results are announced?

Yes absolutely! Like any prestigious recognition platform, the ADA Awards are not immune to backlash. The challenges primarily stem from disappointed participants, subjective interpretations of merit, and misconceptions about the jury process.However, those who do not win often assume bias, favoritism, or lack of understanding of their work. The lack of winners in certain categories, especially when the jury deems submissions not up to standard, can lead to misconceptions that categories were canceled or unfairly judged.In the age of instant reactions and viral discussions, public events are subject to real-time criticism. Some artists and designers take to emails, messages and social media to express disappointment, occasionally stirring controversy. The challenge is to differentiate between constructive feedback and unfounded negativity.

While backlash is an unavoidable aspect of any competitive platform, the ADA Awards will continue its strive for the pursuit of excellence in architecture, design, and art.

Interdisciplinarity will be the future working in the design world.; how do you see that evolve the awards process?

Each cycle is a learning process, is an evolution in itself!

Interdisciplinarity is undoubtedly shaping the future of design, architecture, and art. The ADA Awards, which already celebrate a holistic approach to creativity, will continue to evolve by embracing cross-disciplinary collaborations and recognizing works that transcend conventional boundaries. Each cycle the discipline categories are reviewed by the respective chairs and in consonance will expand categories to reflect hybrid practices. The future of design is collaborative, and the awards must reflect this. Categories or subcategories may need to highlight co-creation between disciplines-for instance, a project where an architect, environmental scientist, social anthropologist and artist collaborate to design resilient urban spaces. Awards will be mindful of the recognition of such projects and team by reframing evaluation metrics. The two distinctive awards are already in the program and well received by the fraternity, these are projects with long-term effect on community, environment and industry.

Interdisciplinary work demands a diverse jury panel with expertise beyond traditional architecture, design, or art. The ADA Awards will benefit from including scientists, technologists, anthropologists, and urban planners, ensuring a comprehensive evaluation of projects from multiple lenses.Interdisciplinary work often requires public participation, whether through community-driven urban projects, interactive installations, or participatory art. ADA is working in introducing public voting elements or impact-based awards that highlight how a project engages with society.

I am supremely aware that the ADA Awards must continuously adapt to recognize and honor boundary-pushing, interdisciplinary work that reflects the evolving creative landscape. The future is not about siloed disciplines-it is about the synergy between them, and ADA can lead the way in showcasing this new paradigm of design thinking.

What advise do you have for artists who want to participatein ADA awards in coming years?

For artists, designers, and architects aspiring to participatein the ADA Awards coming years, my two cents would be centered around authenticity, innovation, and impact.The jury looks for meritorious work that pushes creative boundaries.Whether it’s material exploration, sustainability, or storytelling, originality is key.Whether you are working in fine arts, architecture, or design, consider how your work responds to its environment, materials, and sustainability challenges. The jury values projects that address contemporary issues with responsibility and awareness.

A strong submission is not just about great work; it is also about how you present it. Ensure that your project is well-documented through high-quality images, detailed descriptions, and a compelling narrative that conveys the essence of your work.Not being selected in one cycle does not mean your work lacks merit. Use the experience to refine, grow, and evolve. Keep challenging yourself with self-exploration and critical questioning.

Familiarize yourself with past winning projects, jury citations, and selection criteria. This will help you understand what the ADA Awards stand for and how your work can align with the vision of recognizing excellence and innovation in creative fields.

In short, focus on creating work that is meaningful, thought-provoking, and impactful-that is what sets apart true award-worthy projects.

In GT Interview March 1, 2025

EMPOWERING BEAUTY, TRANSFORMING LIVES A Conversation with Masarrat Misbah & Redah Misbah

Masarrat Misbah

the visionary CEO of Depilex and the founder of Depilex SmileAgain Foundation, has redefined beauty beyond aesthetics—using it as a tool for empowerment. Through her foundation, she has given a new lease on life to acid attack survivors, helping them reclaim their confidence and dignity. Alongside her, Redah Misbah, the director of Depilex, carries forward the legacy of innovation and excellence in the beauty industry. Together, they continue to inspire with their passion, resilience, and commitment to making a difference.

In this exclusive conversation, we delve into their journey, challenges, and the impact of their work in shaping lives and redefining beauty in Pakistan.

You’ve been a pioneer in Pakistan’s beauty industry for decades. What inspired you to start Depilex, and how has the journey been so far?

When I started Depilex over four decades ago, my vision was simple: to create a space where women could not only enhance their beauty but also gain confidence and independence, as I always say a space through which they not only look beautiful but also feel beautiful. At that time, the beauty industry in Pakistan was non existent, and there were rare professional training opportunities available. I wanted to change that.

The journey has been incredible. It wasn’t easy, it was an uphill task that I had taken upon myself, one that was filled with challenges, but also deeply rewarding. From a single salon to the largest nationwide network of salons in Pakistan, Depilex has become a household name. But more than that, it has empowered thousands of women by providing them with skills, careers, and financial independence. That, to me, is the true success of Depilex.

How has the beauty industry evolved in Pakistan since you started, and how has Depilex adapted to these changes?

Over the years, I’ve witnessed a massive transformation—where as the community was not considered an industry as it is today. Not only that but it is now recognized as both an art and a science, with international standards, advanced techniques, and greater awareness among consumers.

Depilex has always stayed ahead of these changes. We introduced professional training programs, brought international certifications to Pakistan, and continuously upgraded our services to match global trends. Our focus has always been on innovation, skill development, and ensuring that beauty is not just about looking good but also feeling empowered.

Your work with the Depilex SmileAgain Foundation has changed so many lives. What moment in this journey has been the most emotional or impactful for you?

Every survivor’s journey is deeply emotional. One of the most heartbreaking moments in my journey was meeting a young girl at Jinnah Hospital, a victim of an honor attack. Her entire body was burned by her own brother, and I was devastated to see the pain she endured. But what truly shook me was the strength in her eyes; when she saw me, she said, “I will work with you at your salon once I get better.”

I arranged everything for her treatment, but tragically, she passed away before it could happen. That moment stays with me. However, what gives me hope is seeing survivors rise again—many now work at our salons, have remarried, or run their own ventures. Watching them rebuild their lives after unimaginable suffering is what keeps me going. Their resilience is the true definition of beauty.

Running a successful business and an NGO must be challenging. How do you balance both roles?

Balancing a successful business and an NGO is undoubtedly challenging, but for me, both are deeply connected. Depilex is about beauty and empowerment, and Depilex SmileAgain Foundation is about restoring dignity and confidence to those who have lost it. I don’t see them as separate responsibilities but as two parts of the same mission.

Of course, it requires immense dedication and a strong team that I am very grateful to have. My daughter Redah Misbah who runs the salons network now is always there at every step of the journey. At the end of the day, the impact we create, whether through beauty or rebuilding lives, makes every challenge worthwhile.

What advice would you give to young women who want to pursue entrepreneurship in the beauty and wellness industry?

My advice to young women aspiring to enter the beauty and wellness industry is simple: believe in yourself and give your 100%, never compromise on quality and never give up. Success doesn’t happen overnight, but with passion, perseverance, and a clear vision, you can carve your own path.

The beauty industry is constantly evolving, so stay updated, keep learning, and embrace innovation. And remember, true beauty is about empowerment, not just for yourself, but also for those around you.

What does beauty mean to you beyond makeup and styling?

To me, beauty goes far beyond makeup and styling. It’s about confidence, being kind to yourself, and the way you carry yourself. We all have heard true beauty comes from within, I truly believe that. Over the years, I’ve seen that beauty isn’t just about appearances; it’s about how you make people feel. Whether it’s through helping someone regain their confidence, empowering women with skills, or simply spreading positivity, beauty is about creating an impact. When you feel beautiful from the inside, it naturally reflects on the outside. That’s the kind of beauty that truly lasts.

You are known for empowering women, both through your business and your foundation. What motivates you to continue this mission?

What motivates me is the strength and resilience of the women I meet every day. Whether it’s a young girl pursuing her dreams in the beauty industry or a survivor rebuilding her life, their courage inspires me to keep going. I have always believed that empowered women create empowered communities. When a woman gains confidence, financial independence, or simply a sense of self-worth, it creates a ripple effect. Seeing these transformations; women standing on their own feet, running businesses, and supporting families is what drives me. My mission has always been to help women not only look beautiful but feel beautiful, inside and out.

What legacy do you want to leave behind in the beauty industry and in social work?

I want to leave behind a legacy of empowerment, integrity, and transformation; one that continues to uplift women long after I’m gone. In the beauty industry, my goal has always been to set new standards by ensuring high-quality, Halal products that cater to Pakistani women’s needs while staying true to our values.

Through my social work, I hope to create a world where survivors are not just helped but truly rehabilitated; where they regain confidence, independence, and purpose. If my work can continue to inspire women to rise above challenges and claim their rightful place in society, that would be my greatest achievement.

Redah Misbah

Growing up with such an inspiring mother, how has her journey influenced your career choices?

Growing up with my mother, Masarrat Misbah, was nothing short of inspiring. Watching her transform the beauty industry while dedicating her life to empowering women shaped my perspective from an early age. Her resilience, compassion, and ability to balance business with social impact instilled in me a deep sense of purpose. It wasn’t just about makeup or salons, it was always about making people feel beautiful and confident inside and out.

What has been your vision for Depilex since taking on the role of Director?

My vision for Depilex has always been to build upon the incredible foundation my mother created while evolving it to meet modern beauty standards whether it’s through the state of the art services we offer, the franchise model we have made available for our 84 locations, the policies we make for our 1500+ employees or the internationally accredited education we impart to work force and students. I want Depilex to not only remain the leading beauty institute and salon in Pakistan but also to set new benchmarks in innovation, inclusivity, and professional excellence. Most importantly, I want Depilex to continue empowering women.

How do you see Depilex evolving in the next decade? Are there any new innovations or expansions in the pipeline?

In the next decade, I see Depilex not only expanding its footprint but also revolutionizing the beauty and wellness industry in Pakistan for its clients and talent . We are working on launching mobile aesthetic clinics, bringing high-quality skincare and aesthetic treatments directly to communities that lack access to such services. Additionally, we are digitizing our education and training programs, making beauty education more accessible through online platforms, interactive courses, and virtual masterclasses. We are continuously working on bettering our industries working environment and HR policies for the force. Our goal is to blend innovation with inclusivity, ensuring that Depilex remains at the forefront of beauty, education, and empowerment while continuously evolving to meet the needs of our clients and students.

Many women look up to you as a business leader. What advice would you give to those who want to work in the beauty industry?

My advice to women aspiring to join the beauty industry is simple: be passionate, stay dedicated, and never stop learning. This industry is constantly changing by, and to succeed, you must adapt, innovate, and perfect your craft. Build your skills, understand the science behind beauty, and most importantly, develop a strong work ethic. Surround yourself with people who share and understand your vision and build a team that will support your goals.Success doesn’t come overnight, but if you give your 100%, stay consistent, and believe in yourself, there’s no limit to what you can achieve.

What are some of the biggest challenges you face in your role, and how do you overcome them?

The biggest challenge I’ve been facing in recent years is the instability of our economy, whereas we as a company are fiercely patriotic and optimistic, it’s also important to be realistic. The reality is that the ever changing government policies, inconsistent support to the community and dealing with officials can be frustrating but again having good advisors and a capable team really helps.

The beauty industry is constantly changing. How do you ensure Depilex remains a trendsetter in Pakistan?

At Depilex, staying ahead means constant growth and learning. We invest in ongoing training for our artists, ensuring they master the latest techniques at the salon front- Attending international beauty events and collaborating with global industry experts allows us to bring cutting-edge trends and technologies to Pakistan. On the business front we continuously push ourselves to better our systems and processes, continuously strengthening our support to branches across the country.

How do you personally define beauty and confidence?

For me, beauty and confidence go hand in hand. Beauty isn’t just about flawless makeup or perfect hair, it’s about how you feel within. True beauty comes from self-acceptance, self-care for one’s mind and body, and embracing individuality.

What is one lesson you’ve learned from your mother that you apply in your work every day?

One of the most valuable lessons I’ve learned from my mother is to lead with purpose and integrity. She has always emphasized that success isn’t just about building a business; it’s about creating impact and empowering others. Every decision I make at Depilex is guided by this principle. Whether it’s ensuring the highest standards in beauty services, uplifting women through education, or expanding our initiatives, I always ask myself: How will this make a difference? Her resilience, passion, and unwavering commitment to her mission continue to inspire me every single day.

Depilex SmileAgain Foundation

Restoring Faces, Rebuilding Lives

Depilex SmileAgain Foundation has transformed the lives of countless burn victims. What was the defining moment that led you to create this initiative?

The defining moment was in 2003, when a young girl with severe burn injuries walked into my salon, covered in a veil. When she removed it, I was shocked and heartbroken, her face was completely disfigured due to an acid attack. When I met her, she said, “Give me a makeover.” Her words shook me to my core. I realized that while I had spent years enhancing beauty, I now had a bigger purpose; to restore it for those who had it taken away so cruelly.

I immediately began arranging her treatment, but I knew she wasn’t alone in this suffering. A few days later, I placed an advertisement in the newspaper, inviting acid burn survivors for help, expecting three or four responses. Instead, 42 women walked into my office. That moment changed everything; it was time to take action, and Depilex SmileAgain Foundation was born.

What are the biggest challenges faced by acid attack and burn survivors, and how does your foundation help them rebuild their lives?

Acid attack and burn survivors face physical, emotional, and social challenges that are unimaginable. The most immediate struggle is the excruciating pain and multiple surgeries they must endure. But beyond that, they face isolation, rejection, and a loss of confidence, as society often sees them as outcasts. Many are abandoned by their families, left without financial support, and stripped of opportunities to rebuild their lives.

At Depilex SmileAgain Foundation, we provide free medical treatment and reconstructive surgeries to help restore their appearance and functionality. But healing isn’t just physical; we offer vocational training, psychological counseling, and job placements to help them regain independence. Many of these women now work in our salons, have remarried, or run their own businesses. Our mission is to ensure they don’t just survive but thrive, reclaiming their dignity and place in society.

Can you share a success story of a survivor whose journey deeply moved you?

There are many stories that have touched my heart, but one that stays with me is that of a girl who was really young when she became a victim of an acid attack; her face was severely burned, and she lost vision in one eye. Abandoned by her family, she had nowhere to go. When she came to the Depilex SmileAgain Foundation, she was broken physically and emotionally.

We arranged for multiple reconstructive surgeries, and with time, she began to heal. She learned hairdressing and makeup artistry, and today, she works as a professional beautician, supporting herself and her family. Seeing her smile, standing on her own feet after so much pain, was a moment of immense pride. Her strength reminds me why we do this work; to give these women a second chance at life, dignity, and independence.

What role does mental health support play in the rehabilitation process, and how does the foundation provide for this?

Mental health support is a crucial part of the rehabilitation process for acid attack and burn survivors. The trauma they endure isn’t just physical, it deeply affects their confidence, sense of self-worth, and ability to reintegrate into society. Many survivors struggle with depression, anxiety, and PTSD, making emotional healing just as important as physical recovery.

At Depilex SmileAgain Foundation, we provide counseling and therapy sessions to help survivors process their trauma and rebuild their confidence. We also foster a supportive community, where they can connect with others who have faced similar struggles. Additionally, vocational training and job placements play a psychological role, giving survivors a renewed sense of purpose and independence.

How can people contribute to the cause and support the foundation’s mission?

Supporting the Depilex SmileAgain Foundation means helping survivors rebuild their lives with dignity and hope. People can contribute by donating to fund life-saving surgeries, medical treatments, and vocational training or by sponsoring a survivor’s treatment or education. Volunteering, especially in medical, psychological, and vocational fields, plays a vital role in their rehabilitation. Spreading awareness about acid violence and advocating for change also helps amplify our mission. Additionally, supporting survivors’ work by hiring or purchasing from them empowers them toward financial independence. Every effort, no matter how small, helps us continue our mission of healing, empowerment, and hope.

What changes need to be made in society and in the legal system to prevent acid attacks and provide justice to survivors?

To prevent acid attacks and ensure justice for survivors, both society and the legal system need significant reforms. Stricter enforcement of laws regulating the sale of acid is crucial, along with severe penalties for perpetrators to deter such crimes. Speedy trials and survivor-centered legal support can help victims receive justice without prolonged suffering.

On a societal level, awareness campaigns are essential to change mindsets and eliminate gender-based violence. Education, especially for women, and economic empowerment programs can reduce vulnerability. More government and private sector support for medical care, rehabilitation, and employment opportunities will help survivors rebuild their lives with dignity.

What future projects or initiatives are in the works for the foundation?

Depilex SmileAgain Foundation is dedicated to expanding its impact and reaching more survivors across Pakistan. We aim to enhance our mental health support programs, introduce further vocational training programs in different sectors for financial independence, and advocate for stricter laws and policies to protect survivors. My team and I played a key role in formulating laws like The Acid Crime Prevention Bill (2011) and The Regulation for Storage, Sale, and Purchase of Acid Rules (2022) in Sindh. As we continue our efforts, we are actively working towards expanding these regulations to other provinces, taking a crucial step toward an acid crime-free Pakistan.

If you could send one message to survivors out there who may feel hopeless, what would it be?

To every survivor out there: You are stronger than what happened to you. Your scars do not define you but your resilience, courage, and determination do. Life may feel overwhelming now, but there is hope, there is healing, and there is a future waiting for you. You are not alone; we stand with you, ready to support, uplift, and help you rebuild. Believe in yourself, take one step at a time, and know that you deserve happiness, love, and a life full of possibilities.

In GT Interview February 16, 2025

A LOVE WRITTEN IN STARDUST Abeer and Sauban’s First Exclusive Interview After Tying the Knot

In an industry where glamour meets the spotlight, Abeer & Sauban have always captivated audiences with their charm, elegance, and effortless style. But this time, they aren’t just gracing the runway—they’re stepping into a beautiful new chapter of their lives as husband and wife.

For the first time since their wedding, the power couple of Pakistan’s fashion scene sits down for an exclusive interview with Good Times Magazine.

From their breathtaking wedding moments to their journey as life partners, Abeer & Sauban open up about love, commitment, and what makes their bond truly special.

Join us as we take a closer look at their dreamy wedding and the magic that brought them together!

Your wedding decor beautifully recreated your parents’ barat. What inspired you to pay such a heartfelt tribute to their special day?

The reason I recreated that image from my parents’ wedding was actually as a gift to my father. My mother passed away 15 years ago due to cancer, and my dad never left her side for even a second. He never remarried because he believes, “Shaadi aik hi baar hoti hai, biwi aik hi hoti hai.”

I wanted him to see the picture and feel the love they shared. I’m always manifesting the love and chemistry that my parents had.

Walking into a setting that mirrored your parents’ wedding, how did you feel in that moment? Did it bring back any special memories they’ve shared with you?

It truly gave me goosebumps—like a reel of my parents’ entire life playing before my eyes. I was so emotional, having grown up listening to their wedding stories, and now experiencing my own felt surreal.

Your bridal look was stunning! How did you decide on your dress, jewelry, and overall aesthetic for the big day?

Thank you so much! I always wanted to look like a true bride on my big day. As a model, I have worn thousands of bridal dresses, but I never wore something that truly felt like “my own” bridal dress. I always dreamed of wearing an all-red outfit and had a clear picture in my mind for years of how my dress would look and exactly how my jewelry would be.

Hassan from Mihha is a good friend, and I knew only he could bring my vision to life because I had been on his nerves for almost a month!

You and Sauban are both celebrated fashion models. How was it planning a wedding where style and elegance were naturally expected?

To be honest, it wasn’t something we had planned for months. People are still asking if there was any pressure to look our best on the big day since we’re always dressed as a bride and groom. But honestly, that wasn’t the case at all.

One day, we just sat down and decided that we would do and wear whatever made us feel good, and everything went so smoothly, Alhamdulillah!

The response to your wedding pictures has been overwhelming! What has been the most touching or memorable comment you’ve received?

Yes, Alhamdulillah! You have no idea how humbled we are by the love we’ve received. It’s not just one or two comments— every single one is filled with so much love and heartfelt prayers.

My absolute favorite was from my Mister: “Meri biwi, meri aankhon ki thandak”.

Marriage is a new chapter. How do you and Sauban envision your journey together, balancing both your personal and professional lives?

Of course, it is! It’s all about balance. We don’t see each other as competition—his win will always be my win, and my win will always be his.

To be honest, relationships built on love are entirely different from those based on materialism. Love brings nothing but positivity and goodness, allowing you to spread the same energy to the world.

If you could give one piece of advice to future brides who want to add personal and nostalgic touches to their weddings, what would it be?

First of all, find a Dulha who truly loves you—haha! It all starts with finding a great partner with whom you can share everything.

I hope all future brides find the best life partners. Just do what makes you feel good, and everything will automatically fall into place!

In GT Interview February 1, 2025

SOPHIYA ANJAM The Powerhouse of Media & Broadcasting

From radio waves to television screens and global event stages, Sophiya Anjam has mastered the art of storytelling and audience engagement. With over 18 years in the media industry, this award-winning RJ, TV presenter, and emcee has captivated audiences worldwide with her vibrant energy and impeccable hosting skills. A gold medalist and media leader, she has not only hosted some of the most prestigious shows but has also been recognized by the UAE and Pakistani governments for her contributions to media and entertainment. Sophiya’s journey is one of passion, perseverance, and impact—whether she’s leading prime-time radio shows in Dubai, mentoring future media professionals at LUMS, or using her platform for social advocacy. As a recipient of multiple awards, including the “Best Female RJ” and “Voice of the Year”, she continues to redefine excellence in broadcasting. Join us as we dive into an inspiring conversation with Sophiya Anjam, where she shares her experiences, insights, and the secrets behind her success!

How did you first step into the world of media, and what inspired you to pursue it?

Since I was a kid, I always knew that the media was my true calling. The stage and mic were my best friends in school as well as in college. I loved the spotlight, which led me to pursue my Master’s in Mass Communication. A friend of mine who worked at FM91, one of the most popular radio stations back in 2006, asked me to audition as an RJ. It just had to happen—and the rest, as they say, is history!

Can you share a memorable moment from your early days as an RJ or TV presenter?

In 2007, my boss asked me to arrange a celebrity interview, and I knew absolutely no one at that time! I googled a popular Pakistani singer, found his contact details, and called him. To my surprise, Atif Aslam came over to the station just because I asked! He was the first celebrity I interviewed, and he holds a special place in my journey.

As a TV host, one of my most cherished memories is hosting the reunion of Vital Signs on my show Weekend World With Sophie at PTV World with the late Junaid Jamshed. It was an incredible experience, and he kept in touch with me afterward. I felt truly honored to have had that opportunity, and I’ll forever be grateful.

Being a gold medalist, how has your academic success contributed to your career in media?

My education provided a solid foundation for understanding the media. Through my institution, I had the chance to train with leading print publications, advertising agencies, and TV channels. I was fortunate to learn from some of the best, including the brilliant Dr. Mehdi Hasan (late), who spearheaded Gender Studies; the talented Mr. Sarmad Khoosat, who taught me filmmaking; and the veteran Mrs. Moneeza Hashmi, who guided me in documentary-making.

My academic success enhanced my critical thinking, career opportunities, and specialized knowledge, helping me build a strong foundation for my career.

You’ve hosted numerous national and international events. Which one stands out as the most impactful for you, and why?

One event that’s close to my heart is Soul Fest, Pakistan’s biggest food and music festival. I’ve been associated with it since day one and have seen it grow. It provides an economic boost for artists and entertainers while offering families an amazing time in great weather. It’s also given me incredible visibility—truly a solid combination!

Another memorable series of events are the drives for Shaukat Khanum Memorial Cancer Hospital & Research Centre. Hosting their Ramadan drives, charity events, and breast cancer awareness sessions has been a privilege. It’s an honor to have been their ambassador for over a decade now.

How did your time in Washington and Chicago shape your media skills and perspective?

I was selected by the US Consulate for a media training program in the USA, which was a transformative experience. In Washington, D.C., we discussed media ethics, journalism, and women empowerment. In Chicago, I served as an international correspondent on the Maze Jackson Radio Show, going live with the local community to discuss world news.

This experience broadened my horizons, allowing me to observe different cultures, values, and work ethics. It also gave me the chance to break stereotypes, as people were surprised by my fluency in English and confidence.

What has been the most rewarding part of hosting Sounds Good With Sophie and other prime-time shows?

The most rewarding part is the feedback I receive. Hearing from listeners and viewers who’ve followed my journey and seeing their heartfelt messages, poems, and even gifts motivates me. It’s their love and encouragement that keep me going.

Winning prestigious awards like the Gulf News and Being She Excellence Award must have been a proud moment. What do such accolades mean to you?

It was an absolute honor, especially being the only Pakistani in that category. Winning the Best Upcoming RJ & Emcee of the Year award from Gulf News gave me a significant career boost in the UAE, increasing my credibility, opening up networking opportunities, and fueling my personal growth.

How does being a UAE Golden Visa holder reflect on your contributions to media and entertainment?

The Golden Visa is a testament to my professional credibility and contributions to the industry. It’s a recognition that gives you peace of mind for 10 years while adding prestige to your profile. I’m proud to be a UAE Golden Visa holder!

What do you feel is the key to being recognized as a trusted voice in broadcasting?

The key elements are credibility, consistency, authenticity, engagement, professionalism, and building meaningful relationships. Your reputation should precede you, and your work should always deliver value.

Can you tell us more about The S Studio and its mission to empower emerging creators?

The S Studio was my way of giving back to the industry. It’s a hub for content creators, offering audio production facilities for radio spots, podcasts, dubbing, and voiceovers, as well as a creative space for events. It was a passion project designed to foster talent and serve as an incubator for emerging creators. Our tagline says it all: Keep The Spirit Alive!

As a mentor at LUMS, what advice do you give aspiring media professionals?

I always tell them to keep building themselves and never compare their journey to others. Self-awareness is key to growth. Passion, compassion, and consistency are the qualities I advocate. Success takes time, so stay patient and keep going!

How has your role as a goodwill ambassador for Shaukat Khanum and WWF Pakistan impacted your life?

These roles have taught me the power of compassion and advocacy. Shaukat Khanum has shown me that there’s a CAN in cancer—we can beat it. With WWF Pakistan, I’ve embraced sustainable living and learned about environmental and wildlife issues. These experiences have enriched my perspective and purpose.

How do you balance your diverse roles in radio, television, digital media, and acting?

I love staying busy—it makes me feel alive! Radio is my first love, TV is a seasonal favorite, and hosting live events gives me an adrenaline rush. Acting is something I’ve recently explored, and I’m open to more opportunities in the future.

What keeps you motivated after 18 years in the media industry?

The drive to evolve and the love I receive from my fans. Their support is priceless, and it inspires me to keep challenging myself.

What’s your favorite place to travel for work or leisure, and why?

Turkey! It’s the perfect blend of East and West. I love the weather, food, culture, and the warmth of the people. Pak-Turk Dosti Zindabad!

If you could host a show with any guest in the world, who would it be, and what would you discuss?

I’d love to host Indian PM Modi to discuss peace between Pakistan and India. His Highness, the Crown Prince of Dubai, would be another fascinating guest to talk about opportunities for Pakistanis in the UAE. And, of course, Shah Rukh Khan—he’s been my idol since I was seven!

Where do you see yourself in five years, both professionally and personally?

Professionally, I see myself ruling the UAE media market, running a successful business, and gaining global recognition. Personally, I envision being happily married to a life partner who complements me.

Are there any upcoming projects or collaborations you’re particularly excited about?

I’m excited to see where my drive time radio show ‘Sounds Good With Sophie’ at VibeFM105.4 takes me ahead in the UAE, as some exciting camapaigns are undergoing. I am eager to explore the market here in Dubai and looking forward to capture the hearts of everyone here soon. I’m also looking forward to my international events around the globe. Habibi, it’s now my time to shine globally!

In GT Interview January 16, 2025

In conversation with GHANIA AZFAR The Mindful Journey to Holistic Wellness and Inner Peace

Ghania is an internationally certified yoga teacher renowned for expertise in mindfulness and holistic wellness. With a deep commitment to promoting overall well-being, Ghania combines a wealth of knowledge with a compassionate teaching style to guide students on their journey towards physical, mental, and emotional balance. Having trained extensively in various mindfulness techniques and holistic health practices, Ghania empowers individuals to cultivate inner peace and resilience in their daily lives, to experience a transformative journey to wellness that nurtures the mind, body, and spirit. She also holders a degree in Child Psychology and is a Mindful Parenting Expert.

What inspired you to start practicing yoga, and how has your journey evolved over time?

My healing journey began in 2015 when I discovered yoga as a means to manage chronic pain and stress. I was determined to revive my career as a child psychologist and reignite my passion for designing clothes. Yoga became my salvation, and I enrolled in Aliya Agha’s yoga academy to deepen my understanding.

I pursued yoga teacher training to gain independence and fully heal myself. Through yoga, I’ve regained control over my life, alleviated pain, and rediscovered my creative spark.

Today, I’m grateful for yoga’s transformative power and its role in my holistic healing journey.

Can you share a pivotal moment that led you to establish Holistic Yoga Lounge?

During my 200hr Yoga Teacher Training (YTT) course, I experienced a profound shift in perspective. I realized that yoga is not just physical practice, but a holistic way of living. It’s a lifestyle change that encompasses mental clarity, emotional balance, and physical well-being.

As I delved deeper into practice, I felt a strong urge to share this transformative knowledge with others. I saw the potential for yoga to positively impact on the lives of those around me who were struggling with stress, anxiety, and other modern-day challenges.

This realization sparked the idea to establish The Holistic Yoga Lounge in 2020. My vision was to create a serene and supportive space where individuals could experience the profound benefits of yoga and embark on their own journey of holistic transformation.

How has yoga influenced your personal life and well-being?

Yoga has been the catalyst for my healing and transformative journey. It has deeply impacted my physical, mental, and spiritual well-being. I’ve experienced profound calmness, love, and positivity in my life.

Yoga has redefined my purpose and meaning of living. I’ve noticed a significant decrease in stress and anxiety, replaced by boundless energy and positivity. Overall, yoga has been a game-changer, empowering me to live a more balanced, harmonious life.

What is the mission and vision behind The Holistic Yoga Lounge?

The mission behind The Holistic Yoga Lounge is to offer a sacred space for those seeking healing and guidance. Our vision is to support individuals on their physical, mental, and spiritual journeys.

I invite everyone to embark on this transformative path and discover their inner strength. Having experienced the profound benefits for myself, I feel a deep sense of responsibility to share this gift with others. I encourage you to join us for a session and experience the healing power of yoga for yourself.

Could you describe the range of services and classes offered at your center?

At our studio, we offer a holistic experience nurturing body, mind, and spirit. Clients can share their concerns, and I tailor sessions to address their needs. Our services include:

l Personalized /group yoga classes with relaxation, breathing, stretches, and Hatha yoga

l Meditation sessions for inner connection and self-awareness

l Detox plans & weight loss techniques

l Mindfulness sessions for parents and kids

l Kids’ yoga sessions

l Yoga for pain management

We focus on Hatha yoga, mindfulness, pranayama, and meditation for overall wellness, creating a supportive environment for physical, mental, and emotional balance.

How do you ensure a welcoming and supportive environment for women at your studio?

I strive to create a warm and inclusive space for women at my studio. To foster a sense of community, I encourage clients to share their personal experiences, thoughts, and feelings. We support and show compassion for one another, creating a safe and nurturing environment. By doing so, I aim to provide a welcoming space where women can feel comfortable, empowered, and connected.

What aspects of yoga do you find most transformative for physical and mental health?

The philosophy of Yoga offers reflective insights that can simplify life. The mind-body connection is powerful, and negative thoughts can elevate cortisol levels, leading to obesity and disease. However, Yoga has the transformative power to control our thoughts and calm our minds. In just 9 yogic breaths, our physiology shifts, cortisol levels drop, and our body becomes stress-free and ultimately, disease-free. This transformative practice is an excellent way to achieve a balanced and relaxed nervous system, leading to optimal physical and mental well-being.

How do you integrate holistic wellness practices into your yoga teachings?

Integrating holistic wellness practices into yoga teachings creates a comprehensive and enriching experience for students. Incorporating mindfulness and meditation helps cultivate present-moment awareness and inner peace. Breathwork enhances energy flow and reduces stress, and sound healing with mantra breath works creates a calming atmosphere. Energy healing practices like chakra balancing complement physical yoga practice. Stress management tools and lifestyle education on routines and holistic living further enhance well-being. This holistic approach addresses physical, mental, emotional, and spiritual aspects, empowering students to lead healthier, more balanced lives. By integrating these practices, we offer a well-rounded experience that fosters overall wellness and personal growth.

In your opinion, what role does yoga play in promoting overall well-being in today’s fast-paced world?

Yoga plays a vital role in promoting overall well-being by training the body and mind to be stress-free. By incorporating yoga into daily life, one can experience a profound energy shift, leading to a state of contentment and serenity. Ultimately, yoga helps prevent health issues arising from stress, leading to optimal health and wellness.

How has the local community in Qalb14 responded to The Holistic Yoga Lounge since its opening?

The opening of Holistic Yoga Lounge in Y Block DHA has received an overwhelmingly positive response from the Yoga enthusiasts. Students of all ages and backgrounds have been joining monthly sessions and have expressed their excitement and appreciation for such a facility to help them connect more deeply with their yoga practice and embrace holistic wellness. Our studio’s serene ambiance, diverse class offerings, and skilled training has been well appreciated. The encouraging response is a testament to the strong demand for a nurturing, inclusive space where individuals can embark on their wellness journeys.

Can you share any success stories or testimonials from your clients that highlight the impact of your work?

One of my client, who is a 34-year-old executive in a multi-national, had always been swamped with the demands of her high-pressure job, family responsibilities, and personal commitments. This relentless pace left her feeling exhausted and anxious. Traditional fitness routines offered little respite until she discovered the transformative power of yoga. From the first class, she felt an immediate connection with her mind and body.

Over time, yoga became her sanctuary. Mindfulness and breathing exercises seamlessly integrated into her daily routine, leading to reduced stress and heightened focus. Physically, she experienced enhanced flexibility and strength, while emotional resilience blossomed. The practice enabled her to navigate life’s challenges with newfound grace and calm.

Today, she attributes her newfound health, happiness, and inner peace to yoga. It has not only improved her physical well-being but has also deepened her self-awareness and emotional balance.

Do you collaborate with other wellness professionals or organizations to enhance your offerings?

I strongly believe in collaborating with other healers and professionals to give back to society. This synergy benefits clients and professionals alike, promoting a holistic approach to wellness. By working together, we can create a positive impact on a larger scale, fostering growth and learning for all involved. I welcome collaborations and encourage others to do the same.

What are your future goals for Holistic Yoga Lounge?

The plan is to expand class offerings to cater to diverse preferences, enhancing community engagement through workshops and events, and integrating technology with virtual classes and a wellness app. The studio aims to implement sustainability initiatives and offer holistic services like nutrition counseling and energy healing. Additionally, focusing on research, innovation, and global reach through international retreats and online communities will be key.

Are there any upcoming events or programs that you’re particularly excited about?

I am extremely excited to confirm a series of upcoming events, including engaging yoga workshops at schools tailored for kids, fostering mindfulness and physical activity from a young age. Additionally, we will host separate workshops focused on mindful parenting and yoga, providing parents with valuable tools to integrate mindfulness into their family routines. Looking forward to people from all walks of life joining us to embark on an enriching journey of wellness and connection.

In GT Interview January 1, 2025

HUSNAIN AKRAM A visionary hair technician celebrated for his ability to create stunning hair transformations

Meet Husnain Akram, a visionary hair technician celebrated for his ability to create stunning hair transformations. With a keen eye for detail and a mastery of technique, Husnain turns hair into a canvas, delivering personalized styles that boost confidence and redefine beauty. Whether it’s a subtle change or a bold makeover, Husnain’s magic lies in understanding his clients’ needs and crafting looks that leave a lasting impression.

What inspired you to enter the beauty and hair industry?

It was my wife who inspired me to become a hair technician and infact saw this talent in me that I would be able to do it. Infact she was the one who searched my primary course of hair artistry. She has been the biggest supporter, promoter and encouragement of my work and has always paved the way for me. I have simply just walked on that way.

What motivated the move to Lahore and opening your salon in DHA Raya?

Challenge! The single factor which motivated us to move to Lahore was to Challenge ourselves in the biggest and most competitive market of Pakistan. We aim to be the best service providers in the Capital of Punjab too!

How has your journey been as a trainer at L’Oréal Pakistan?

My journey as a trainer and idea stylist with Loreal Pakistan has been very enlightening. It feels great to spread my knowledge as I strongly believe that you only get more when you give more. So I give knowledge and gain much more of it in return.

What sets your salon apart from others in Lahore?

Our salon would give you a corporate vibe and not a Parlor vibe. We always strive to make our systems according to what a multi national company would follow and not take it as someone has opened a shop. Unfortunately most of the salons/beauty parlors run their places like running small shops.

How do you approach hair transformations for your clients?

The foremost thing which needs to be kept in mind before any hair transformation is the hair health. If the desired shade means comprising hair health more than the usual then I don’t recommend it. I don’t go much into what color would suit which complexion as I feel fashion is all about how you carry your self and one can compliment any hair color with right type of dressing which goes with it.

Do you have any signature techniques or services that clients love?

Yes! People love our Ombre Balayage technique which I have created myself and my Signature shade of “Ash Mocha” which I have invented myself has been the talk of the town for quite some time now.

How do you keep up with evolving trends and techniques in the beauty industry?

Every year my wife pushes me to go to different countries to learn different steps. I keep up with the game by learning new techniques and school of thoughts every year. I have been to Turkey, England and numerous times in Dubai to enhance to learn new trends and techniques. I proudly say that I am probably the one hair technician in the country who has learned so many completely different school of thoughts of hair artistry.

What challenges did you face transitioning from Gujranwala to Lahore?

Before starting the branch I started taking appointments in Lahore once a week and I continued it consistantly doing 4-5 clients a week. That was the time when Amaima and I were testing the waters. We discussed and decided to not miss even a single week as an average of 4 clients a week would make it 208 clients in an year and that is what is paying off now with the new branch.

Can you share a proud moment or achievement in your career so far?

Each day is a proud moment now. Seeing the business flourish; Seeing the team Amaima and I have built from scratch do wonders on one of the top Celebrities of our country is a really moment.

What are your plans for the future of your salon and your career?

Plans are BIG! We have to go around the Country and Across borders to other countries as well. We are not stopping now. The motive is not to make money only. Ofcourse you need to make money to make ends meet and run the business but the Main motive is to create an institute in which we give talent in the hands of those females who are not considered much in their households or society. We want to see them be the main supporters of their families and be a respectable figure in the society.

What advice would you give to aspiring hairstylists in Pakistan?

Learn before you Practice you work. Unfortunately I see almost 90% of the salons working on clients without any basic knowledge at all. No wonder you see so many ruined hair in Pakistan. Knowledge is the key for Hair artistry. It is not a simple hand painting art, it requires calculations too

How do you balance being a salon owner, trainer, and creative professional?

You would feel this interview is all about my wife but in all honesty it is because of Amaima’s management in side the salon that I have been able to go and work on things outside of the salon too. Since it has been the main Vision of Amaima to empower the girls which we hire it has been the core strength of the compamy. We kept on empowering them with knowledge and in return they have given me the margin to carry out my activities out side of the salon.

In GT Interview December 16, 2024

In conversation with RIDA FATIMA The Visionary Behind Season’s Event Management

In conversation with Good Times Magazine, Rida Fatima shares her journey of turning dreams into reality with bespoke event designs, floral artistry, and unforgettable celebrations.

What inspired you to start Seasons Events Co.?

Seasons Events Co. was born out of a passion for creating memorable experiences and bringing people together. We wanted to offer a service that combined creativity, attention to detail, and the ability to execute flawless events.

What makes your event planning business unique compared to others in the industry?

Our ability to manage all types of events-from corporate gatherings to intimate celebrations sets us apart. We deliver experience that reflect our clients’ unique visions and exceed their expectations.

How do you ensure each event reflects the vision and personality of your clients?

We prioritize collaboration with our clients, starting with an in-depth consultation to understand their preferences, goals, and style. Throughout the planning process, we maintain open communication to incorporate their input into every detail.

What was the most challenging part of starting your business, and how did you overcome it?

One of the biggest challenges was establishing a reputation in a competitive industry. We overcame it by delivering exceptional services, focusing on client satisfaction, and leveraging word-of-mouth recommendations to build trust and credibility.

How has social media, particularly Instagram, contributed to the growth of your business?

Instagram has been a game-changer, allowing us to showcase our work visually and connect with potential clients. It’s an excellent platform for sharing event highlights, receiving client testimonials, and staying relevant in the industry.

How do you stay updated with the latest trends in event design and decor?

We regularly attend industry conferences, follow influential designers and planners, and draw inspiration from global events. Networking with professionals and keeping an eye on emerging trends ensures that our designs remain fresh and innovative.

Could you walk us through your process of planning an event, from the first meeting to execution?

Consultation: Understanding the client’s vision, budget, and preferences.

Planning: Developing a detailed plan, including venue selection, design concepts, and logistics.

Coordination: Managing vendors, timelines.

Execution: Ensuring every aspect runs smoothly on the day of the event.

Follow-up: Gathering feedback to ensure continuous improvement.

What are your long-term goals for Seasons Events Co.?

We aim to become a global leader in event management, known for delivering unique and unforgettable experiences. Expanding our international footprint and embracing innovative technology in event planning are key goals.

What advice would you give to someone aspiring to enter the event planning industry?

Start with internships or entry-level roles to gain hands-on experience. Building a strong network, staying organised, and maintaining a client-focused approach are essential for success in this dynamic industry.

In GT Interview December 1, 2024

In conversation with Mohsin Naveed Ranjha the remarkable designer

How would you describe your signature design aesthetic, and how does this collection align with your overall vision?

We keep it raw, authentic, and true to what we personally love while staying aligned with our brand’s DNA.

What specific inspirations, whether historical, cultural, or artistic, influenced the design direction of this velvet collection?

A few years ago, we created a collection inspired by Lollywood’s golden era, which was a huge success. We loved it so much that we wanted to revisit it and celebrate Lollywood’s legacy and style.

Who is the ideal customer for this collection, and how did you consider their preferences and lifestyle in the design process?

Any woman who wants to look classic while embracing the roots of our heritage and culture.

Why did you choose velvet as the primary material for this collection, and what unique qualities of the fabric did you aim to highlight?

It’s a winter festive collection, and velvet is unparalleled for this season. It’s my personal favorite because of its richness, warmth, and elegance.

What specific embroidery and embellishment techniques were employed in creating these pieces, and how do they contribute to the overall luxury and elegance of the collection?

We used a mix of techniques, mainly tilla, marori, zari, nakshi, gota, and sitara work. These enhance the opulence and timeless appeal of the pieces.

How does your brand approach sustainability and ethical sourcing, and are there any specific initiatives or practices implemented in this collection?

Unfortunately, sustainability efforts in our country are minimal. Designers and brands are working independently without systemic support. This industry has great potential to generate revenue for Pakistan, but we need serious attention and action.

How do you perceive the future of the fashion industry, and what emerging trends or technologies do you anticipate will shape the landscape?

I’m concerned about the lack of infrastructure to promote our crafts locally and globally. Without support, smaller brands will struggle, and we risk losing this industry’s potential to boost Pakistan’s economy.

What are your long-term goals for your brand, and how do you envision its evolution in the coming years?

We’re going with the flow, striving to give our best. The goal is to put in 100% effort and enjoy the journey, wherever it takes us.

What advice would you offer to aspiring fashion designers who are passionate about pursuing a career in the industry?

“Mehnat ka koi alternate nahi” (There is no substitute for hard work).

What are the standout pieces in this collection, and what makes them unique and special?

The standout pieces reflect a perfect balance of heritage-inspired embroidery, luxurious textiles, and timeless silhouettes.

How do you envision this collection being styled, and what occasions or settings would be appropriate for these pieces?

These pieces are perfect for winter weddings, festive gatherings, and any event where you want to make a regal statement.

Can you provide any insights into the direction of your future collections, and whether we can expect to see more velvet pieces in the future?

We’ll continue to experiment with velvet and other luxurious materials, especially for winter collections.

What were the biggest challenges you encountered during the design and production process for this collection, and how did you overcome them?

In the past, challenges were more work-related. Now, external factors like smog, political instability, and electricity and gas shortages have made things more complicated.

Are there any upcoming collaborations or partnerships that you’re excited about, and how do they align with your brand’s vision?

Something big is coming in 2025—stay tuned!

What is the most rewarding aspect of being a fashion designer, and what drives your passion for creating beautiful garments?

I feel proud to play my role in preserving and promoting Pakistan’s craftsmanship globally. Supporting our hand embroidery artisans, dyers etc and showcasing their unmatched skills drives my passion.

In GT Interview November 16, 2024

In conversation with ADDEEL NIAZI the maestro of AD Filmmaking in Pakistan

What inspired you to pursue a career in ad filmmaking, and how did you get started?

Although this question may seem easy to answer, it’s surprisingly difficult to pinpoint the exact moment it all began. I’m not sure when the canvas of real life started transforming into frames that transported me to new realms. If I had to summarize, I’d say it’s the power of visual storytelling that has captivated me since childhood. When I joined the advertising world, I realized that this visual storytelling could shape my story while keeping me behind the camera. My professional journey truly began nearly two decades ago with the start of my advertising career.

How do you keep up with trends while maintaining a unique voice in your ads?

To stay up-to-date with trends while maintaining a unique visual style, I stay informed on industry trends—and then deliberately choose not to follow them. 😀 Simple. I always keep myself aware of the latest developments in advertising, but rather than strictly adhering to trends, I use them as insights rather than a blueprint. This approach keeps my work relevant yet distinct, offering a unique perspective that stands out amidst mainstream approaches.

What challenges have you faced as an ad filmmaker, and how do you overcome them?

In Pakistan, predicting brand’s demands, feedback, and even the brief is often very unpredictable. You need strong adaptability and mental flexibility to meet the market’s needs while keeping the visual and story elements creative. Challenges like limited budgets, ever-changing technical requirements, logistics, and lack of industry standards are common, but I overcome these obstacles through innovative storytelling, resourcefulness, and building strong industry connections. However, I believe things are changing a lot for the better now.

What do you think sets a successful ad campaign apart from others?

A successful ad campaign stands apart through its concept, visual scenarios, and copy. A discerning perspective, coupled with innovative storytelling and a unique visual approach, is crucial to creating exceptional work. Always strive for perfection, as mediocrity can never create a masterpiece. Celebrity endorsement can be a factor, but it’s not the key to a successful campaign. The real focus should be on brand and consumer insights—understanding what the brand wants to convey and finding captivating ways to communicate it. Collaboration and shared understanding are essential, as the merging of diverse perspectives, talents, and expertise yields a dynamic outcome that resonates deeply with target audiences.

How do you approach the creative process for a new ad?

By redefining the fine line between ‘what is created’ and ‘what is left to be created,’ we open up a new realm of creative possibilities. The creative process for a new ad is about challenging conventional limits and rethinking the process itself. The magic lies in exploring the gaps, the spaces yet to be filled, and the unanswered questions. It’s in these uncharted territories that the most innovative and impactful ideas emerge.

What are the key elements you focus on to make an ad memorable and impactful?

Hard work and perfection. Hard work drives the dedication needed to understand the brand and its audience and to ensure every detail aligns with the overall vision. Perfection is about refining each element—from script to visuals to the final product—until it resonates and leaves a lasting impression.

Could you share how you conceptualize ideas that resonate with diverse audiences?

I start by visualizing the ad as a filmmaker, then shift perspectives to see it through the audience’s eyes, imagining how they would receive each visual. Conceptualizing involves balancing my creative vision with the audience’s expectations, as well as focusing on artistic and technical needs, and the narrative itself.

Who are some of the filmmakers or creators who inspire your work?

Steven Spielberg for his range in narrative storytelling and Stanley Kubrick for his meticulous craftsmanship and visual flair.

How do you think the ad filmmaking industry has evolved over the past few years?

Ad filmmaking is evolving at a rapid pace, but only a few impactful ads stand out. These standout campaigns create a ripple effect, sparking competition and raising expectations for other filmmakers and agencies. Many campaigns follow traditional formulas, which can make much of the advertising landscape feel predictable and repetitive.

What trends do you see shaping the future of ad filmmaking?

The ad film industry is experiencing rapid transformation driven by technological innovations, changing consumer behaviors, and new tools. We’re likely to see a surge in immersive storytelling, with technologies like VR and AR transporting viewers into brand experiences. AI-powered tools in production and post-production will also become increasingly important as the industry evolves.

How do you ensure your work reflects cultural sensitivity and authenticity?

By prioritizing originality. For me, originality means being unique, creative, and innovative.

Which ad campaign of yours are you most proud of, and why?

The recent TVC for Lake City, starring Mahira Khan and Fawad Khan, is a personal favorite. This project required shifting real estate advertising from a direct, amenity-focused approach to a 360-degree, thematic visual storytelling style. Our goal was to tell an elegant, charismatic story through each meticulously crafted frame, and the overwhelmingly positive response has been incredibly rewarding.

Another favorite is the Hanif Jewellers ad film, which featured a distinctive concept shot in nature. This project stood out for its attention to detail and elegance, requiring a delicate balance between artistry and precision.

Then there’s “Bachi Bari Khush Rahey Gi,” the famous ad film for Mughal Steel, and many others that are close to my heart.

What advice would you give to aspiring ad filmmakers?

To aspiring ad filmmakers: There’s a world beyond YouTube references and stock videos—so no more chappa (copying). Never stop learning; keep exploring, and be persistent. The industry is competitive, but with hard work, passion, and originality, you can leave a lasting mark.

Are there any upcoming projects or collaborations you’re particularly excited about?

I’m really excited about my upcoming project, ‘Akram: An Era’, a biopic on the life of cricket legend Wasim Akram. It’s a true honor to work on a project dedicated to my all-time favorite cricketer and a great friend. This opportunity feels incredibly special, and I’m looking forward to bringing his incredible journey to the screen.

What’s your favorite part of the filmmaking process?

That satisfying moment of saying, “Cut!”

One skill every ad filmmaker should master?

Stop selling ad films—start selling solutions.

A dream brand or product you’d love to create an ad for?

When I start working on a project, it becomes my dream project. For me, the idea matters more than the brand. However, I would love to create something for Ferrari.

Your go-to source of inspiration when you’re facing a creative block?

Brainstorming with my creative team. When we gather, ideas start flowing, and different perspectives come into play. It’s a collaborative process where everyone shares thoughts without judgment, which often leads to breakthroughs.

A piece of advice you received that’s stayed with you?

“There’s always another way to tell the story—keep searching until your heart says, ‘This is what you need to do,’ regardless of budgets or impossibilities.”

In GT Interview November 1, 2024

FATIMA ASHAR In conversation with the visionary behind the acclaimed fashion house Fatima Ashar Official

Fatima Ashar, the visionary behind the acclaimed fashion house Fatima Ashar Official, has carved a niche in couture that combines elegance with innovation. Known for her meticulous attention to detail and a keen eye for timeless fashion, Fatima’s creations embody sophistication and individuality. Her collections reflect a deep passion for high-quality craftsmanship and a modern interpretation of traditional aesthetics, making her one of the most sought-after designers in the industry. Fatima Ashar continues to inspire with every piece, bringing her artistic vision to life and setting new trends in luxury fashion.

Tell us about your journey into couture. What inspired you to specialize in bridal and formal wear?

I’ve always been drawn to heritage craftsmanship and traditional techniques and bridal couture felt like the perfect way to celebrate that artistry. Creating bespoke pieces for such significant moments allows me to blend tradition with modern design, making each bride’s experience uniquely special.

How would you describe the aesthetic and philosophy behind your designs?

My designs are deeply rooted in the celebration of heritage craftsmanship, with a strong focus on floral patterns and animal motifs. I love bringing these elements to life through intricate hand-painted designs, blending tradition with modernity. My philosophy is to create pieces that tell a story, capturing the beauty of nature and art while preserving the elegance of timeless craftsmanship.

Your bridal collections are known for intricate craftsmanship. What makes your designs stand out from others in the industry?

What sets my bridal designs apart is the level of customization we offer. Each piece is tailored to reflect the bride’s unique vision, allowing her to be part of the design process. From intricate hand-work to personalized details, we create one-of-a-kind outfits that blend tradition and individuality, ensuring every bride feels truly special on her big day.

Walk us through your creative process. How do you go from an idea to a final couture piece?

Inspiration can come from anywhere, a beautiful landscape, a color palette in nature or even something I come across while scrolling through social media. Once something catches my eye, I start by sketching out initial ideas and experimenting with patterns or motifs. From there, I collaborate with my team to select fabrics, colors and embellishments that bring the vision to life. Every step, from the first sketch to the final stitch, is carefully thought out to ensure the design feels cohesive and unique.

Do you have a favorite collection or a particular piece that holds special meaning for you? Why?

My latest collection, Naaz-e-Ulfat, holds a special place in my heart. It came after one of the toughest years of my life and I was able to channel all that emotion and energy into creating something truly beautiful. Each piece represents resilience, love and a deep connection to my craft, making this collection not only my favorite but also incredibly meaningful on a personal level.

Bridal wear trends are always evolving. What trends do you think will define the upcoming wedding season?

For me, trends are all about what my brides desire when curating a special outfit for their big day. Whatever makes them feel comfortable and beautiful is what I focus on. Whether it’s a specific color palette, unique cuts or intricate details, I work closely with each bride to bring her vision to life. Ultimately, it’s about creating something that reflects her individuality and makes her feel truly special.

How do you balance tradition and modernity in your designs, especially when creating bridal outfits?

I always prioritize traditional craftsmanship techniques like zardozi, marori, vasli work and even chattapatti in my designs. However, I love blending these with contemporary elements, especially in color palettes and cuts. Each collection allows brides to celebrate their heritage while expressing their personal style. It’s all about creating outfits that feel timeless yet fresh, making each bride’s experience truly special.

What role do fabrics and embellishments play in the identity of your brand? Any favorite materials you prefer to work with?

Fabrics and embellishments are at the heart of my brand’s identity. I work with a variety of materials but I often find myself drawn to raw silk, net and tissue for their beauty and versatility. Intricate handwork and fine detailing are essential to my designs, as they bring each piece to life and showcase the craftsmanship I value. Ultimately, it’s about using quality materials to create unique, luxurious pieces that resonate with brides.

Can you share a memorable experience from working with a bride? How do you ensure the bridal look reflects her personality?

Each bride is special to us since we offer full customizations. Every bride walks into our studio with a unique vision and leaves with the dress of her dreams. We guide them in choosing the right fabrics and shades, ensuring that every detail aligns with their preferences and personality. It’s incredibly rewarding to see each bride’s excitement as she tries her dream bridal, knowing we’ve helped her bring her vision to life.

What challenges do you face as a couture designer in Pakistan, and how do you overcome them?

As a couture designer in Pakistan, one of my biggest challenges is sourcing high-quality materials and skilled artisans familiar with traditional techniques. I overcome this by building strong relationships with reliable suppliers and constantly exploring new innovations in the industry, ensuring my designs remain relevant while honoring our heritage.

Your jewelry business, Kundun.co, complements your couture work beautifully. How do both ventures inspire each other?

My jewelry business, Kundun.co, lets me play with different gemstones and unique designs, adding a fresh layer to my creativity. While couture is all about fabric and silhouette, jewelry focuses on showcasing the beauty of stones and intricate details. This balance between the two inspires me daily, allowing me to create pieces that complement each other beautifully.

With increasing international exposure, do you have plans to expand your couture or jewelry brand globally?

Absolutely! With the increasing international exposure from my exhibitions in Dubai, Doha and the USA, I’m excited to expand my couture and jewelry brands globally. I already have an international clientele that appreciates our craftsmanship, and I look forward to reaching even more customers who resonate with my aesthetic.

What advice would you give to aspiring designers wanting to enter the world of bridal and formal couture?

My advice is to find your own personal aesthetic and stay true to it. It’s essential to experiment and evolve your style but maintaining a core identity will help you stand out in a competitive market. Focus on honing your craft, understanding fabrics and techniques and listening to your clients. Remember, the best designs come from a place of passion and authenticity, so let that shine through in every piece you create.

Lastly, what can we expect from your upcoming collections? Any exciting projects or collaborations on the horizon?

In my upcoming winter collection, you can expect a stunning selection of heritage pashmina shawls, including Shikargarh and Sui Jama, alongside elegant winter silhouettes perfect for layering. I’m excited to unveil this collection soon, and there’s a special showcase in the works that I can’t wait to share with everyone.

In GT Interview November 1, 2024

ALINA & FATIMA Up Close with the Founders of Numaish

Alina and Fatima, two passionate fashion enthusiasts with rich backgrounds in Journalism, PR, and Marketing, are back with a second exceptional exhibit, perfectly timed for winter and the bustling wedding season of 2024. With a keen eye for curating an extraordinary shopping experience, they’re on a mission to bring an impressive selection of winter and bridal collections under one roof. Their dedication to showcasing diverse brands and trends makes this exhibit a must-visit for anyone seeking style and sophistication this season.

With your background and experience in the world of fashion, journalism and PR, what inspired you to shift into the world of fashion exhibitions, and how did Numaish come to life?

Alina: During a casual weekend hangout, Fatima shared her observation about the challenges faced by vendors at fashion exhibitions and how there’s apparent favoritism. That sparked an idea and I suggested her that we create our own platform, and the rest, as they say, is history.

I believe that my extensive understanding of fashion and consumer needs, combined with my networking skills played a pivotal role in the creation of Numaish.

Fatima: I was inclined towards designing clothes all my teenage life and after my masters degree in manufacturing management from Canada I decided to set up my own clothing unit. I participated in various fashion exhibitions in Lahore over the years and always found vendors dissatisfied about something or the other. Hence the idea of a fashion exhibition keeping in mind all the issues faced by vendors came into being therefore Numaish was born.

Numaish brings a variety of brands under one roof, creating a unique experience for both designers and customers. How do you curate the brands and ensure each exhibit stands out?

Alina: Our meticulous brand selection process ensures a diverse and exciting showcase, featuring brands that align with our event’s vision and offer unique value to shoppers. To help each brand stand out and make a lasting impression, we provide comprehensive support tailored to their specific needs. This includes expert guidance on booth setup and design, ensuring a visually appealing and functional space. We also offer strategic support in social media promotions and to help brands reach a wider audience and maximize their exposure at Numaish.

Fatima: At Numaish, our goal is to create a dynamic platform that not only showcases a variety of brands but also delivers a memorable experience for both designers and customers. We curate brands through a careful selection process, ensuring a mix of established names and emerging talent to offer diversity. Each brand is evaluated based on its design innovation, quality of craftsmanship, and alignment with the latest trends in ladies’ clothing, accessories and household items. To ensure that every exhibit stands out, we work closely with each brand to highlight their unique selling points. Our aim is to create a balance where every brand has its own spotlight, providing customers with seamless shopping experience.

Fashion exhibitions require a lot of coordination and creativity. What are some of the biggest challenges you’ve faced while organizing Numaish events, and how have you overcome them?

Alina: The biggest challenge was managing budget constraints. Negotiating with vendors and exploring cost-saving strategies without compromising the event’s overall quality proved to be quite demanding. It required careful planning and a willingness to adapt to unforseen circumstances.

Fatima: Attracting a significant number of attendees and engaging the relevant audience for a fashion exhibit is not as straightforward as it might seem. It requires a strategic approach, effective marketing campaigns, and a deep understanding of the desired demographic.

Having worked in fashion and PR, how has your expertise in these fields helped shape the success of Numaish, particularly in building relationships with designers and brands?

Alina: While I’ve successfully (if I say so myself) managed numerous events throughout my 15+ year career, curating my own exhibit required twice the effort and dedication. However, with my industry experience and established reputation, I was able to cultivate trust and foster strong relationships with both participants and vendors.

Fatima: My background in management and experience at various exhibitions allowed me to identify the communication gap between organizers and brands as a major shortcoming. Being a designer and active participant, I prioritize open communication, actively seeking feedback from the designers and incorporating their insights into event planning.

What’s been the most rewarding aspect of running Numaish, and how do you see the platform evolving in the future, especially in Pakistan’s growing fashion industry?

Alina: For me, the most fulfilling aspect was witnessing the success of our vendors. When they achieve significant sales and express their appreciation for the seamless exhibition experience we provide, it reinforces our commitment to creating a supportive and thriving platform for local businesses. Our vision for Numaish is to establish it as an internationally recognized and respected platform.

Fatima: The most rewarding aspect of running Numaish has been the opportunity to create a platform that brings together talented designers and an eager audience, promoting creativity and innovation in Pakistan’s growing fashion industry. Seeing emerging brands get the exposure they deserve and the gratitude that they show towards us after a successful event is overwhelming.

Numaish offers a platform for both established and emerging brands. How do you balance supporting new designers while also featuring well-known names, and what’s your vision for promoting talent?

Alina: We focus on curating a diverse selection, providing guidance and support, creating dedicated showcase opportunities, fostering partnerships, and considering pricing accessibility. The vision for promoting talent is to create a platform that empowers emerging designers to grow and succeed.

Fatima: At Numaish, we balance supporting new designers and featuring established brands by allocating specific areas for emerging designers to ensure they have visibility without competing directly with well-known brands. We offer focused marketing support to emerging designers, boosting their exposure through social media and influencer campaigns. Exhibits are curated to feature a blend of established names and fresh talent, creating a diverse experience for visitors.

In your opinion, what makes a successful exhibit, and how do you tailor each event to reflect current trends while also providing a unique shopping experience?

Alina: The ultimate measure of an exhibit’s success lies in its ability to attract footfall and drive sales. When vendors thrive and express gratitude for the platform we provide, it validates our efforts. We have been analysing the buying patterns and interests of shoppers which allows us to tailor future exhibits to their preferences and ensure continued success.

Fatima: A successful exhibit requires a balanced mix of established and emerging brands to engage diverse customers. Creative and eye-catching displays that reflect each brand’s identity. A focus on current fashion trends, while also offering timeless designs. Well-organized layouts and customer support for a smooth, enjoyable experience.

The fashion industry is constantly evolving. How do you keep Numaish relevant and exciting for both brands and customers, especially in a competitive market?

Alina: We believe in quality over quantity. Our commitment to quality is reflected in our careful selection of brands. We curate a diverse yet cohesive lineup, ensuring that most relevant participants are invited to join Numaish. By avoiding overcrowding, we deliver a unique and memorable experience for our shoppers.

Fatima: Featuring a balanced blend of established and emerging designers to maintain variety and innovation. Utilising social media, influencers, and personalized campaigns to attract and retain the right audience. This approach keeps Numaish dynamic, ensuring ongoing appeal in a competitive market.

How do you think Numaish contributes to the fashion landscape in Pakistan, and what role do you see it playing in promoting local and international brands in the future?

Alina: Numaish has significantly contributed to the Pakistani fashion landscape by promoting local brands, fostering a sense of community, elevating standards, and inspiring emerging talent. In the future, we wish to see it expand its reach internationally, focus on sustainability, promote diversity, and leverage technology to become a global platform for promoting both local and international brands.

Fatima: Numaish contributes to Pakistan’s fashion landscape by providing a platform for local upcoming designers to gain exposure alongside established brands. Supporting these emerging designers, helping them establish themselves in the competitive market. For the future, Numaish aims to attract international brands, creating a global fashion hub in Pakistan. And also aim to take Pakistani brands to the global market.

As business partners, how do you divide responsibilities, and how has your partnership evolved as Numaish has grown in popularity and success?

Alina: I oversee PR, social media management, and marketing initiatives, while Fatima manages vendor relations and operational activities. Participant selection and strategic sponsorship planning is a collaborative effort. Despite certain challenges, our friendship and shared vision for Numaish has been the foundation of our successful partnership.

Fatima: Our responsibilities are divided according to our expertise with Alina’s background in PR and marketing she deals with those two aspects of the business and with my background in Management I deal with vendors and the management aspect of the business. As far as brand selection goes we both share that responsibility. As Numaish has grown, our partnership has evolved to include jointly planning growth strategies and new markets. Expanding our team to handle increased operational demands, allowing us to focus more on innovation and networking. This balanced approach has driven Numaish’s continued success.

In GT Interview October 16, 2024

In conversation with AMINA EJAZ A beacon of strength, resilience and creativity

A cancer survivor, Amina has transformed her personal battles into a mission to inspire and heal others. As an art teacher and the founder of a dedicated art therapy space for children, she uses the power of creativity to nurture young minds. Beyond the classroom, Amina is also a certified yoga and breathwork instructor, promoting mental and physical well-being through mindful practices. Her story is one of courage, compassion, and empowerment—an inspiring journey of a woman who continues to rebuild, create, and uplift others with unwavering grace.

Can you share the most defining moment of your cancer journey and how it shaped who you are today?

My most defining moment in this painful journey was when the doctors told me that my treatment had doubled to 16 chemo cycles since my cancer was aggressive and was multiplying within hours. At this point all I had was faith. I had lost every other hope and vision at this point.

Being a single mother comes with its own set of challenges. How do you find strength to balance personal struggles and motherhood?

Honestly, I am still learning and unlearning everyday. Motherhood,being sick and pursuing my goals are difficult to balance. Some days I’m strong and other days I’m in my safe space reading books. So there are my highs and lows but for me the balance is to embrace them both fully and listen to my mind and body at that time. this body and mind are with me till the end so everything else can wait.

What advice would you give to people facing life-altering hardships?

Id say to hang in there and again embraceit. We belive in divine decree so embrace the pain as yours too. And trust the process that you were choosen to change and grow.

How did art become a therapeutic tool for you, and what inspired you to open an art therapy studio for children?

Art has been my life source since I was 6 years old. All my life I have formally or informally learned various art forms. Creative expression was my was to share my thoughts and ideas, so for me art was the only way ever. The inspirationtion for the studio was my world , my son Ebrahim. He was 5.5-6 when he was facing fighting parents at home. Right around that timeline I was diagnosed with cancer and was batteling a messy divorce and child coustody case. He was too young to even comprehend what was going on and became silent , he lost his childhood. So during my recovery from treatment I wanted to help him out and every child therapist I went too were a hospital setting which intemidated my kid even more. That’s when I wanted him to express himself through art like I always had. But being a boy child he wasn’t too interested. That’s when I decided to formally train myself as a therapist and as a yoga, meditation and breathwork practionier. And all this lead me to design courses for kids where art is a therapy process.

Could you share a memorable experience where art therapy made a difference in a child’s life?

Oh !! so many. There is one very close to my heart where a 4.5 year old was suffering from anxiety. As much as it hurt me I was sure that childern are not built to feel these emotions since they are conducive to their environments. Allhumdullilah after 2.5 months of sessions he was able to name what he felt and why he felt so.

What are some of your favorite activities or techniques to help children express their emotions through art?

I honestly can’t name one. For me the AHAA moment is my favourite where the child recognises themselves and their emotions as separate beings.

Solo traveling is often seen as challenging, especially for women. What drew you to it, and how has it impacted your life?

Solo travelling was never in my cards, I mean I never even thought of it. Yes iv always loved travelling with family and loved ones. But my childhood friend was persistent for a good 1.5 years that I need to travel solo. I still don’t know what he saw in me but he was sure that ill come out as a more of myself than being defined by the society. So when life was hitting rock bottom that’s when I dared to go solo backpacking for a month internationally. And believe me iv never looked back. We are conditioned to believe that we need people or social setups to survive this life, which is untrue. Your are alone with your thoughts, emotions and feelings. People are there for a little part. So solo travelling made me love myself completely. My confidence, my stability in gait and talk, no rushing things are all beautiful results of my solo travels. And now more than ever I love my company so much that people wonder what is my energy source? Solo travelling is my drug where I reconnect and ground myself.

What message do you share most frequently as a motivational speaker, and how does your personal story resonate with your audience?

Hold on to your faith and trust yourself. You are here for a purpose, it can be as small as moving a prick from a cat’s paw or as big as making a hospital. My personal story is a huge example of it. Although I’m sure I have multiple purposes to fulfill but I’m sure I’m here to help and give in every possible way I can.

Can you tell us about a place you traveled to that transformed your perspective on life?

Gosh I can never forget this. So I was going for my first scuba dive in open waters and my instructor ,who id been learning from over a week now , was revising the kinds of fish and sea creatures id possibly encounter there. We gear up and start our decend, its a lot of over whelm at first to be so weightless and silent all of a sudden. About 5 meters down my panic kicks in and I signal him that I need to get out now. He held my arm really tight and with his othe hand knocked at my goggles and signled me to look at his eyes only. Then he signaled me to breath and asked me to turn. And my eyes burts open, I was infrom of a massive beautiful cave of corals and so many fish around me. I tried to touch the fish and corals and again I was signeled not to. I spent a good hour under water went about 10 plus meters and came back on the boat . The 2 lessons I learned and cried over were every soul needs reassurance from the other that’s litrally it. in any relationship reassurance is all that is needed. Thye tinniest fish in the sea has a boundary and a defense mechanacism then how on earth we humans tell our woman to not have any boundaries in the name of marriage?

How did yoga and breathwork become part of your healing journey, and how do they influence your daily life?

Post cancer was a new aminah that didn’t know this new steroidal body. Yoga breathwork meditation helped me get to a point where I felt ok to exist. Everyday meditation is my staple. I need it to keep myself in check.

What’s the next chapter for you—personally, professionally, or as a mother?

My next chapter is to flow only. Be so fully accepting of whatever comes my way. And make sure I raise a better man for someone’s daughter.

How do you envision the future of your art therapy studio, and what dreams do you have for the children you work with?

I see art therapy as a staple in school cirriculms. And the childern who benefit from it need to help one more person in their surroundings is all I ask.

If you could give one piece of advice to your younger self, what would it be?

Love yourself. You are a complete magical universe who doesn’t need any validation externally. And keep forgiving yourself for any and all the mistakes you make. You are human and that is what humans do.

In GT Interview October 16, 2024

In conversation with HADIYYA AAZER A Story of Transformation and Inspiration

Hadiyya Aazer is no stranger to the world of public relations, but it’s her personal journey that has captivated and inspired countless women. Known for her jaw-dropping weight loss transformation, Haadiya has become a beacon of motivation for those striving for self-improvement and wellness. Beyond her work in PR, she has expanded her influence into the beauty industry with the launch of ‘H Salon & Spa’, offering a space where self-care and empowerment go hand in hand.

In this interview, Haadiya shares her story, her passion for beauty, and the drive that keeps her constantly evolving.

You’ve had an inspiring weight loss journey that many look up to. How did this transformation influence your personal and professional life?

My weight loss journey has transformed both my personal and professional life. Personally, it gave me newfound energy and confidence, allowing me to be more present with my family. Professionally, it boosted my focus and determination, helping me grow my salon business and connect more deeply with my audience as an influencer. It’s shown me that discipline and consistency are key to success in all areas of life.

Being a well-known PR person in the media industry, how has your role evolved over the years, and what key lessons have you learned along the way?

Over the years, my role as a PR person in the media industry has evolved from managing basic communications to crafting strategic narratives that resonate with audiences. The key lessons I’ve learned are the importance of building genuine relationships, staying adaptable in a fast-changing landscape, and always being authentic. Consistency and credibility have been vital in shaping my professional growth.

With a successful career in PR, what motivated you to venture into the beauty industry and open H Salon?

My passion for beauty and the desire to create a space where people can feel confident and empowered motivated me to open H Salon. I wanted to combine my PR experience with my love for beauty, offering personalized services that reflect the latest trends while building strong client relationships.

What is the vision behind H Salon, and how does it stand out from other salons in the industry?

The vision behind H Salon is to provide a personalized, luxury experience where clients feel pampered and confident. We stand out by blending the latest beauty trends with exceptional customer service, ensuring each client leaves feeling their best. As both a salon owner and influencer, I aim to create a space that’s stylish, innovative, and welcoming, setting new standards in the beauty industry.

Can you tell us about the services H Salon offers? Is there a signature treatment or experience that sets it apart?

H Salon offers a range of services, from haircuts and styling to skincare treatments and makeup. What sets us apart is our signature personalized consultations, where we tailor each treatment to the client’s unique needs and style. Our luxury hair treatments, combined with a focus on modern beauty trends, ensure every client receives a bespoke experience that makes them feel truly special.

How did you curate the team for H Salon? What qualities were you looking for in your stylists and beauty experts?

When curating the team for H Salon, I focused on finding stylists and beauty experts who are not only highly skilled but also passionate about their craft. I looked for individuals with creativity, a keen eye for trends, and a dedication to providing exceptional customer service. It was important to me that the team shared my vision of making each client feel valued and confident, while also staying innovative in the beauty industry.

Did your own beauty and wellness journey influence the offerings at H Salon in any way?

Absolutely! My personal beauty and wellness journey played a significant role in shaping H Salon’s offerings. I wanted to create a space where clients could enjoy not just great beauty services but also feel empowered in their own skin. This is why we focus on personalized treatments that cater to individual needs, blending beauty with wellness to ensure a holistic experience.

The beauty industry is constantly evolving. How do you plan to keep H Salon innovative and aligned with the latest trends?

To keep H Salon innovative and aligned with the latest trends, I focus on continuous education for my team, ensuring they’re up-to-date with new techniques and products. We regularly introduce trending services and invest in the latest beauty technologies. By staying active in the beauty community, both online and offline, I’m always in tune with emerging trends and incorporate them into the salon experience to keep it fresh and exciting.

As a business owner, what challenges have you faced in launching a salon, and how have you overcome them?

Launching a salon came with its challenges, from building a skilled team to ensuring consistent quality in services. Balancing creative vision with the operational side of the business was also tough. I overcame these by focusing on strong leadership, creating a supportive work environment, and staying adaptable. My PR experience helped me build the brand, while maintaining clear communication and fostering a customer-first approach ensured the salon’s success.

Self-care is a big part of the beauty industry. How do you prioritize your own self-care while managing your business and career?

I prioritise self-care by setting aside time for myself in my daily routine, whether through exercise, meditation, or enjoying quiet moments. As a business owner, I understand the importance of leading by example, so I make it a point to practice what I preach. I also delegate tasks to my talented team, allowing me to focus on both my well-being and the salon’s growth. Finding balance is essential, and I believe that taking care of myself ultimately enhances my ability to serve my clients and lead my team effectively.

LATEST EMAGAZINE
EDITOR’S NOTE

Read More

Winter Wedding Edition
As the winter wedding season arrives in all its sparkle, Good Times is delighted to feature ZAHA’s breathtaking Gossamer ’25 as our cover story — an unstitched festive collection that captures romance, artistry, and timeless feminine grace. A palette of soft pastels and luminous hues sets the tone for a season of celebration, echoing the magic woven into every piece.
Alongside our cover, this Wedding Edit brings together a lineup of exceptional voices shaping today’s bridal world. Hifsa Khan shares her timeless beauty wisdom for the season, while Sarah Zahid of Damas guides brides in choosing jewellery that reflects their story. Meeral Khan offers her wellness insights to help brides and bridesmaids feel grounded and confident, and Hassan Cheema of HSC Events takes us inside the journey of planning his multicultural destination wedding in Lahore. Finally, Shayan Ather lends her lens-side expertise to help couples capture their most cherished moments with ease and authenticity.
This edition is a celebration of fashion, beauty, wellness, and the unforgettable details that make every wedding uniquely magical.

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