In GT Fashion February 16, 2024

SHOAIB KHAN In conversation with the makeup maestro

Shoaib has stunned us with his makeup transformations and has become one of the favourite makeup artist in town for both brides and fashion editorials.

Shoaib you are known for your unrealistic yet jaw dropping makeup transformations. Tell us a bit about yourself and what inspired you to become a makeup artist?

I am a very simple, friendly and fun guy. I get along with people easily and that’s probably because I was brought up in a joint family where all your elders teach you to be polite and considerate. My inspiration of becoming a makeup artist was a wedding I attended in my childhood. When the bride arrived I almost did not recognize her though she was a very close family member. That day I knew I wanted to know what sorcery that was and I knew I wanted to become a powerful wizard.

Some of your transformation looks of late Madam Noor Jahan got a lot of attention on your social media, do you think this and may other transformation looks were a turning point in your career?

Thank you for your appreciation. I do these looks for myself to be honest. I challenge myself and then I try to live upto it and by the grace of the Almighty, I have been successful so far. I can’t say if these looks were the turning point in my career but I received a lot of recognition and love because of them.

Shoaib we saw you dancing your heart out at Ahl-e-Dil; tell us about how you ended up learning classical dance and do you plan to excel your career in this field of art as well?

I have always been into visual and performing arts. I believe that dance is a medium that connects you with your soul. I needed a platform for my connection and Ahl-e-Dil and the Colony gave me exactly that. I would like to pay my gratitude to Fatima Amjad for believing in me and encouraging me all the way. It sure is something very close to my heart but it’s not a career option for me.

Congratulations on opening up your own makeup studio. Tell us about the challenges you had to go through to reach this point and how do you feel after achieving this milestone?

Well, every startup has its challenges and excitement, mine has too but I am very thankful to Allah for all His blessings including this one. I feel grateful but at the same time I believe that “Abhi Ishq Ke Imtihan Aur Bhi Hain”.

Spring wedding season is just around the corner, what do you think will be the ‘spring makeup’ trend?

Spring is all about blossoming and embracing yourself for who you are, and so will be the makeup trend in the spring. Minimalistic makeup and pink tones.

What color palette would be trending for spring bridals and which colours should be avoided?

Pinks, hands down. pastel, subtle, shimmery; all pinks. Avoid darker shades of lilac, maroon and browns in the spring.

Your three favourite makeup products

Three things that can be sufficient for basic makeup are probably my favorite things too. An eyebrow kit, a lash curler, and a tint for lips and cheeks.

What unique techniques do you use to enhance a client’s natural features?

The only technique that I religiously follow is minimalism. My mantra is “Less is more” and that’s what I do.

Describe a makeup look you created that received significant media attention.

The natural dewy no make look I suppose. That look got me a lot of attention on social media and 9 out of 10 clients ask me for that look.

Share an experience when you had to create a look based on specific character requirements for a film or TV show.

I have not done any TV show or film yet, however when I created my very first look of Maleficent, I worked on some specialized makeup techniques. People loved the look and then I did several more as you mention Madam Noor Jahan, Ma’am Rani, Depika Padokon, Haleema Sultan and Sohail Warraich. Yes I did a Sohail Waraich look as well.

How do you stay updated with the latest trends in the beauty industry?

I keep an eye on international makeup trends. I follow globally renowned makeup artists and I seriously rely on continuing professional development.

Any advice for all the bride-to-Be’s

Dear Brideto-be, please dont stress yourself unnecessarily, take care of your diet and go for a minimal, more natural makeup look.

In GT Interview February 1, 2024

AALEEN BOKHARI In conversation with Pakistan’s first female dressage rider!

Aaleen recently completed her Dressage lessons Level 1 from the Emirates Equestrian Centre in Dubai and will be continuing her training there.

“It is my dream to represent Pakistan in the Grand Prix and bring home a gold medal for my country IA. I have taken the first step towards my dream to make it come true & IA make it into a reality in the near future. Please keep me in your prayers & support me with your well wishes”

Aaleen you have the honour of being the only upcoming female dressage rider in the history of Pakistan; tell us a bit about yourself

Hi,my name is Syeda Aaleen Bokhari and I’ve been riding since the age of 5. I’m a horse enthusiast or you can say a horse fanatic. I have learn’t my basic riding from Pakistan Rangers.

My father whose my very first coach/trainer is himself a very keen horseback rider and a Tent Pegger from his school days at Aitchison College. It was he who engraved Dressage into my head and my heart as a child. Telling me stories of Royal School of Vienna which is one of the best Dressage schools out of the four pillars.

So here i am today turning my dreams into a reality Alhamdulillah with the support of my parents and both my phupho’s.

What is the concept of dressage?

The word “Dressage” means training in French. The main concept of Dressage is to make the horse move in precise movements from barely showing signals from it’s rider. It’s a next level form of trust and bond between the two.

The rider is responsible for building it’s muscles to it’s fullest potential. A Dressage rider is supposed to train his/ her horse to be calm yet confident. To be submissive yet attentive and to have a unique bond with it’s rider.

Like the famous term goes “Dressage is like a ballet on a horse back.”

What is the difference between a horse rider and a dressage rider?

The difference between a normal rider and a Dressage rider is vast i.e a dressage rider like i explained before has to build the horse from scratch and take it to it’s full potential. Dressage is the highest expression of horse training.

Where as the normal rider is supposed to have a seat ( how to sit on a horse) to learn how to hold reins and how to balance himself/ herself on a horse. From basics you go into professionalism.

Why horses? And What was your riding “career” like as a kid?

Horses, horse riding and horse breeding all run in my blood. The passion for horses was something I inherited from both my paternal and maternal side. I find horses to be such unique,elegant and beautiful beings that they captivated my heart since i was a child and still do. I was just a basic rider like everyone else as a kid and that’s how it all started.

What was your FIRST favorite horse breed – the one you loved most now and as a kid?

My most favourite breed is a Fresian. The one i love now is Mr Medici a “Thoroughbred “who is a Hong Kong derby champion and belongs to one of maternal grandmother’s.

A horse named Toofan (Half bred) at Pakistan Rangers (Punjab) was my horse whom i rode as a kid.

If you could ride with any trainer in the world, ASIDE from your current trainer, who would it be?

Ofcourse It will be Charlotte Dujardin and Patrick kittle .

Tell us about the training challenges you have to face and how do you overcome them?

Getting trained for dressage is not easy at all. I have to remember all the meters and the alphabets. It’s like doing algebra all over again mentally without a paper and pen. Everytime i feel or felt that I’m doing something wrong i would come home and draw it on a paper to memorise it. If i make one wrong move i would have to do it all over again because i have to be perfect with the alphabets and the meters. There is absolutely no room for mistakes.

Tell us about your favourite horse and your relationship with it

Mr Medici (medo) i can go on and on about him. He is my love at first sight. I even have a tattoo of him on my arm haha. He is my rottweiler in a horse’s body as he is so possessive and protective about me. He is my Break through after the bad fall i had as a child and i completely stopped riding. He trusted me before i trusted him. He made me realise that i shouldn’t let my fears get into my way. I treat him as my child. Every year i specially travel to Murree just to meet him in the summers. I can do just about anything and everything for him like grooming him from head to toe or cleaning up his pellets without even remotely feeling gross about it. He is my son and i love him to all the galaxies and back. It is a never ending love story.

What is one item on your horse-related bucket list?

“Maybach saddles” they are just pure love.

How was your experience at Dubai Emirates Equestrian Centre?

My experience in Dubai Emirates Equestrian Centre was absolutely amazing. I got to meet people from all over the world with different stories and experiences. My Spanish coach “Mr Alonso” who mostly trains for competitions gave me a very tough time in the arena as he is ex military. Once i fainted also. As at time’s i have back to back “45mins each” classes and that particular day i didn’t even get a 5 minute break to catch my breath. So yes my coach has definitely made me stronger and more confident with myself and my riding.

What do you do when you are not training or spending time with the horses?

As I am not training presently, i will be training others at Lahore Polo Club as a trainer to teach basic and advanced riding. I want to train my students properly as I’m very particular about horses and riding. So basically there is not a day when I’m without a horse lol.

What is Aaleen’s day like?!

As ironic as this might sound but it’s the truth …I’m a sloth at home lol. I love being in bed scrolling through insta and listening to music as everyone else. My daily step count is max 48 steps lol.

Where do you see yourself as a dressage rider in the upcoming five years?

First and foremostly i see myself completing all of my dressage levels INSHALLAH by the will of Allah swt and the prayers of my loved ones especially (My Fato pho) without whom i would not be where i am today. If not this year then definitely next year i will be competing in an international competition INSHALLAH. It is my dream and wish to win a gold medal in the Grand Prix for Pakistan INSHALLAH and hold the Pakistani flag really high.

Any advice for all the female aspiring dressage riders?

For all the girls out there. Never give up on your dreams or your passion. Ignore all the superstitious talks that exist about horse back riding and do it without even thinking. There will be bad days but never give up. Even if you fall get back on the horse. Never let your fear take away your dreams.

In GT Interview January 1, 2024

FAHAD SHAFIQ In conversation with the owner of Elixir Clinic Pakistan

The Elixir Clinic offers a range of wellness treatments from IV Drips, Ozone Therapy & Chelation Therapy in Pakistan. In addition to our renowned wellness approach, our Pakistan clinic houses a dedicated Aesthetics clinic, allowing those who visit us in Pakistan to feel good inside and out, all in one place.

Welcome and congratulations for a great launch of the Elixir Clinic in Pakistan! Fahad tell us a bit about how did you land into the field of wellness & Cosmetology?

Due to social media and globalization, we have all become aware of well being and we all want to look good and stay healthy. Our passion and genuine interest in beauty, skincare, and helping others feel confident and comfortable in their skin drew us to this field. Since we are an international franchise, we have access to state of the art wellness products, new beauty trends, techniques, and products. Wellness and cosmetology offers the opportunity to help people feel good about themselves starting with change in lifestyle to using recognized aesthetic treatments. Making someone feel confident and beautiful can be incredibly rewarding.

What is Elixir Clinic all about?

Established in 2013 in London’s medical district, The Elixir Clinic is an international wellness clinic recognized as a market leader in intravenous therapy offering preventive health solutions across Europe, the Middle East and Asia. As an international wellness clinic, The Elixir Clinic offers an extensive selection of therapies which include intravenous, anti-aging, regenerative, holistic, and intramuscular treatments to optimize vitality, slow down the aging process and improve your quality of life. We combine the latest medical advances with biohacking education and various natural therapies to improve and prolong the health of our clients. Wellness treatments include IV Nutrient Therapy, Ozone Therapy, NAD+ Therapy and more.

What are the five best services and procedures offered at the Elixir Clinic?

IV therapy, hydrafacial, anti wrinkles treatment, advance skin boosters and facial sculpting.

With the wedding season in full swing what are the two important procedures or services you would recommend to all the brides and grooms?

For brides and groom we would highly recommend HYDRA-Facials & IV therapy.

Once considered a taboo, how do you think acceptance has grown towards these aesthetic procedures in Pakistan?

Due to awareness and the desire to stay healthy and beautiful, people are no longer shy about getting the best treatment to help feel confident. Pakistan has grown in the field of aesthetics as one can see with the huge number of clinics and services out in the market. Treatments like fillers, Botox, threads are now not for those who may have started to look old. These treatments are the norm and women are happy to share their experiences. Girls as young as 18 years are getting Botox done.

What are the benefits of IV Drips and how often should one get himself/herself checked for the vitamin deficiencies ?

We perform a mineral tissue analysis test which tells deficiencies and heavy metal toxicity after that we customize IV’s according to the client needs.

Any new procedures or services you plan to bring to Pakistan that are currently not available?

Yes we will be introducing some unique services and procedures in Pakistan such as:

mineral tissue analysis test
ozone therapy
Iv laser therapy
wellness drips
imported aesthetic supplies for procedures.

In GT Interview December 1, 2023

RIZWAN AMJAD In conversation with owner of National Furniture

National Furnishers has been established since 1970, with the aim of manufacturing exceptional quality furniture and is now regarded as an image of excellence. They offer a wide choice of hand-carved and straight line furniture in Sheesham (Rosewood) and Walnut wood for both household and commercial use. More than 600 dedicated artisans manufacture high-quality furniture on our 16000 sq. m production area, under the dynamic guidance of our brilliant and skilled team of specialists.

National Furnishers has been established since 1970, manufacturing exceptional quality furniture, and is now regarded as an image of excellence. Tell us a bit about your journey and how did you got interested in furniture design?

As our family is into furniture design since the 1970s that makes me more passionate about furniture design.

Furniture design often involves balancing aesthetics with functionality. How do you approach creating pieces that are both visually appealing and practical for everyday use?

Designing furniture that strikes a balance between aesthetics and functionality requires a thoughtful and holistic approach. Some key principles and considerations to keep in mind are understanding user needs, functional requirements, ergonomics, material selection, aesthetics, harmony, versatility, innovation, creativity, sustainability, user-friendly features, feedback and Iteration. The most successful furniture designs seamlessly integrate from creating pieces that are not only visually appealing but also enhance the daily lives of those who use them.

Sustainability is a growing concern. How do you incorporate eco-friendly practices and materials into your designs to create environmentally-conscious furniture pieces?

We never stop learning and researching eco-friendly designs. This is an evolving field, and staying informed about the latest advancements and best practices is crucial for creating furniture that aligns with sustainability goals.

Customisation is essential to meet individual client needs. How do you approach tailoring your designs to match clients’ specifications and preferences while maintaining your design integrity?

We have standard sizes but we offer a huge variety of designs from which our customers can choose from and we help them create a customised look of their furniture pieces.

Can you discuss your experience with selecting appropriate materials for different furniture pieces and how you ensure durability, comfort, and safety in your designs?

We as a team do a lot of research on material fabrics. We learn and adopt new trends as we always believe in experimentation.

What are your favorite materials to work with?

Woods like sheesham and Teak Wood.

What are some of your most memorable projects?

For me most memorable is high land . It was a project in which I played around with the scale and experimented with material as well.

What challenges do you find in furniture design?

There is no copyright and there are very few furniture designers who are actually certified in this field.

What are the biggest trends in furniture design right now?

I think biggest trends in furniture design right now is Morden open pore furniture.

Can you share your passion for furniture design and your approach to staying current with design trends, industry innovations, and emerging technologies?

As my family was associated with furniture design that was a basic key towards my passion. I went to Buckinghamshire New University where I studied furniture design and since then my passion for furniture design has been unstoppable. We never stop researching and exploring due to which we stay very informed with design trends and the furniture industry.

In GT Interview November 16, 2023

Up close with MAHA MIR ALI Maternity, Newborn Baby & Family Photographer

Tell us about your background and your journey to becoming a maternity and baby photographer and what inspired you to specialise in this family + maternity/newborn photography?

Even though I had always been passionate about photography it was only when I had my first born, Zaynah that I wanted to pursue it. The purpose at the time was to take the best pictures of her. Slowly as people began appreciating my work I began to think this could be something more than just a hobby. At the time I was also on a career break so I was looking for something that I could pursue professionally while not spending too much time away from her. As I began the journey I tried multiple genres but it was always family and children portraits that pulled my heart.

As a photographer, how do you hold space for mama and baby during these most sacred times of birth and the fourth trimester? What sort of presence do you offer your clients?

I provide a very calm and relaxing environment. My natural light studio is like walking into a familiar home where you will feel instant ease. There are no daunting lights or a team of people watching over. It’s just me and my assistant. I make sure everyone who walks through my door is met with warmth and a ton of patience.

What makes a successful maternity, newborn & baby photographer?

Experience is mainly what makes you successful and being a mother yourself is a bonus. One really has to feel the beauty of these moments to be able to capture them wholly.

How do you prepare for a newborn photography session? And what equipments are needed for this shoot?

Being well rested is the number one priority for me. Newborn photography takes time and patience. Since my style is more lifestyle I don’t need to prep much as I don’t have any fancy props. I rely on parents mostly as that’s where I feel babies should be. A good camera and a lens is all you need.

How do you ensure baby safety during the shoot of a newborn?

I do baby lead posing so nothing is ever forced on the baby. Like each person, every baby is different so we just need to be mindful of that.

What is the one thing you wish you knew when you started your career as a maternity and baby photographer?

To invest in educating myself with a family photographer I admired as early as possible.

Can you describe your photography style?

My style is lifestyle, modern and timeless. As far as I am aware, I am the only one in Pakistan providing specialised family portraits with this aesthetic.

If we were to peek in your camera bag, what would we find?

My go to lense sigma 35mm, a Nikon zoom 35-70. My Nikon Z6ii. A flash (which I hardly use) and maybe some tissues and a pair of socks (I like to shoot barefoot when indoors)

What are the biggest challenges of your profession?

Family photography in Pakistan is still a very new concept. People don’t take it seriously, mostly who do have visited me and realise the joy of it. But for most it feels like too much investment and so the market is limited. But after a decade I think I have been able to bring some awareness that these family moments are fleeting and most parents like me regret not taking enough pictures with their children.

What are some tips for parents looking to do a newborn, maternity and family shoot?

Firstly it’s to make sure you like the photographer’s style. Then it’s important to communicate what you expect from your session. The rest is to have fun. Photographers can try and do their best to make your pictures perfect but unless you are not having fun it won’t shine through.

If you weren’t a photographer, what would you be?

I love this question, I often think about it. Obviously it has to be creative. When I was in primary school in London I loved my woodwork class and I always thought what if I had stayed there maybe I would be creating furniture. Interior designing is also another, I spend countless hours looking at home interiors. I think I got it from my Mama. At one point I wanted to have my own cooking show haha. So yeah I think basically I love being creative.

In GT Interview October 1, 2023

IN CONVERSATION with Mohammad Imad Paracha An E-commerce, Digital & Transformation specialist

Imad did his MBA in International Business from University of Greenwich, UK and is an Executive Diploma holder in Digital Strategies for Business from Columbia Business School, USA. Imad is an experienced
E-commerce and Digital professional with a strong track record of driving sustainable growth for 15 years in the UK and Pakistan. Skilled in building robust digital commerce foundations, rapidly scaling business and operations, leading team transformations, and achieving aggressive yet profitable growth.

Imad, tell us a bit about your educational background and how you end up becoming an experienced Ecommerce and Digital professional?

Having grown up in the digital age, I’ve always been fascinated by the intersection of technology and business. This led me to pursue a BA Hons Marketing Management, MBA International Business, and an Executive Diploma in Digital Strategies for Business. After graduating, I began my career as a Digital Media Strategist at Groupon, where I gained valuable experience from one of fastest growing ecommerce companies back in 2010.

Over the years, I’ve had the opportunity to work with leading global companies like Tesco and Unilever, where I’ve led and executed successful digital commerce and marketing strategies. My educational background, professional experience, ability to adapt to emerging technologies, and passion for staying ahead of industry trends have been key factors in my career progression.

Ecommerce and the digital industry are the two most in demand careers nowadays, are there any specific skills required to excel in these fields?

Absolutely. The ecommerce and digital industry is constantly evolving, so it’s important to have a strong foundation in the fundamentals, such as:

Digital marketing: This includes understanding the different digital channels, tools and platforms, as well as the best practices for reaching and engaging target audiences.

Data analytics: The ability to collect, analyze, and interpret data is essential for making informed decisions about digital marketing campaigns and ecommerce strategies.

Technical skills: A basic understanding of coding and web development is helpful, but not required.

Project management: The ability to manage complex projects under tight deadlines is essential for success in the fast-paced ecommerce and digital industry.

In addition to these core skills, it’s also important to learn more about customer acquisition, conversion optimization through the right value propositions and content creation. The ecommerce and digital industry is fast-paced and constantly changing, so it’s important to be able to think outside the box and be creative, innovative, and adaptable.

What is the meaning of digital transformation, and how is it different from digital marketing?

Digital transformation is the process of using digital technologies to improve business processes and create new value propositions for customers. It’s about more than just adopting new digital tools and technologies. It’s about rethinking the way you do business and using technology to enable new and innovative ways of working – by reshaping processes, culture, and customer experiences.

Digital marketing is a subset of digital transformation that focuses on using digital channels and platforms to reach, engage and convert customers. It includes a wide range of activities, such as search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising.

What are some of the most important elements of an effective ecommerce website?

An effective ecommerce website should be:

User-friendly: The website should be easy to navigate and use, with a clear and concise checkout process. Fast loading times and intuitive design are crucial too.

Mobile-friendly: More and more people are shopping online using their smartphones, so it’s important to have a website that is mobile first.

Secure: Customers need to feel confident that their personal and financial information is safe when shopping online. Make sure your website uses HTTPS encryption and has a valid SSL certificate. This is essential for customer trust.

Visually appealing: Your website should be visually appealing and reflect your brand identity. Use high-quality images and videos to showcase your products and services.

Well-written: The content on your website should be compelling and informative. Make sure to include clear and concise product descriptions, as well as helpful blog posts and articles.

Lastly, effective SEO, personalized recommendations, and conversion optimization techniques can significantly boost conversions. Regularly analyzing data to make improvements is an ongoing process for success.

What is your experience with using marketing automation tools?

I have extensive experience with using marketing automation tools, such as HubSpot, Marketo, Mailchimp and Eloqua. I’ve used these tools to create and execute automated marketing campaigns across a variety of channels, including email, social media, and paid advertising.

Marketing automation tools can be incredibly effective for saving time and improving the efficiency of your marketing campaigns. I utilized them to improve customer engagement and drive sales – the results included a significant increase in traffic, conversion rates and our overall ROI. They can also help you to build the right customer segments, personalize your messaging and target campaigns more effectively.

We want to start using video content on our website to provide customers with more information about our products. What type of video content would you suggest we start with?

Here are a few types of video content that you could start with:

Product demo videos: These videos showcase your products in action and highlight their key features and benefits.

Customer testimonial videos: These videos feature your customers talking about their positive experiences with your products or services.

Educational videos: These videos provide helpful information and tips on how to use your products or services.

Behind-the-scenes videos: These videos give your customers a glimpse into your company culture and how your products or services are made.

Remember to keep videos concise and visually appealing. High-quality production values are essential to make a positive impression. You can also use video content to promote your brand and tell your story. For example, you could create a brand video that highlights your company’s mission and values. Or, you could create a series of videos that tell the stories of your employees and customers.

What are the key fundamentals when creating content for various digital platforms?

Creating digital content involves understanding the audience and platform. I’ve created content for websites, social media, email campaigns, and more. Usually following these key steps:

Audience Analysis: Identify the target audience’s interests, pain points, and preferences.

Content Strategy: Develop a content plan aligned with business goals, including topics, formats, and distribution channels.

Creation: Produce high-quality content, whether it’s blog articles, videos, infographics, or social media posts.

Optimization: Ensure content is optimized for SEO, readability, and engagement.

Distribution: Share content across relevant platforms and channels, including social media, email newsletters, and content syndication.

Measurement: Analyze content performance using analytics tools to refine future content strategies.

I helped several brands to create content that connects, engages and sells to the relevant target audience.

How do you see technology evolving over the next decade?

Over the next decade, technology will continue to transform industries. We can expect:

AI and Automation: Widespread adoption of AI for innovative and personalized products and services, task automation, and data analysis for decision making.

Augmented Reality (AR) and Virtual Reality (VR): Enhanced AR and VR experiences for marketing and customer engagement.

Blockchain: Increased use of blockchain for secure transactions and supply chain transparency.

5G: Wider implementation of 5G, enabling faster internet speeds and new opportunities for mobile experiences.

Data Privacy: Stricter regulations and heightened focus on data privacy and security.

Wearable Devices: Smartwatches and fitness trackers collect data about our health, fitness, and activity levels. This can be used to improve our health and well-being, as well as to create new and innovative products and services.

Sustainability: Technology-driven solutions for sustainability and environmental impact.

Adapting to these changes will be crucial for businesses to remain competitive.

What are the key steps to start a digital transformation project?

Define your goals and objectives. What do you want to achieve with your digital transformation project? What are your specific business challenges and opportunities?

Assess your current state. What are your current digital capabilities? What are your strengths and weaknesses?

Develop a digital transformation strategy. This should include a roadmap for how you will achieve your goals and objectives. You should also identify the key technologies and resources that you will need.

Build a team. You will need a team of people with the skills and experience to execute your digital transformation strategy. This team may include people from different departments within your organization, as well as external consultants.

Communicate with stakeholders. It is important to communicate with your stakeholders throughout the digital transformation process. This will help to ensure that everyone is on board with the plan and that you are able to get the buy-in and support that you need.

Execute your strategy. Once you have developed your strategy and built your team, it is time to start executing your plan. This may involve implementing new technologies, changing business processes, and training employees.

Monitor and measure your progress. It is important to monitor and measure your progress throughout the digital transformation process. This will help you to identify any areas where you need to make adjustments.

Here are some additional tips for starting a digital transformation project:

Start small and scale up. Don’t try to do too much too soon. It is better to start with a few small projects and learn from your mistakes.

Focus on the customer. Digital transformation should be about improving the customer experience. Make sure that your projects are aligned with your customer needs and goals.

Be flexible and adaptable. The digital landscape is constantly changing, so it is important to be flexible and adaptable in your approach.

Be patient. Digital transformation is a journey, not a destination. It takes time and effort to achieve meaningful change.

Can you mention any examples of ecommerce companies that inspire you? And why?

Certainly! Several ecommerce companies serve as inspiring examples due to their innovative approaches and remarkable success. Here are a few:

Amazon: Amazon is a pioneer in the ecommerce industry. They are constantly innovating and expanding their offerings to meet the needs of their customers. For example, they were one of the first companies to offer free two-day shipping, and they have also developed a wide range of private label products. Amazon is also a leader in cloud computing and artificial intelligence.

Alibaba: Alibaba is the largest ecommerce company in China. They have built a massive ecosystem of businesses that includes online marketplaces, cloud computing services, and payment processing. Alibaba is also a leader in big data analytics and artificial intelligence.

Shopify: Shopify is a leading ecommerce platform that makes it easy for businesses of all sizes to sell online. Shopify provides merchants with everything they need to start and grow their online businesses, including a website, payment processing, and shipping tools. Shopify also has a large and active community of merchants and developers who share tips and advice.

Zappos: Zappos sets the standard for exceptional customer service. Their dedication to customer satisfaction, including free returns and a unique company culture, sets them apart.

Shein: Shein is a fast-growing ecommerce company that is known for its wide selection of affordable clothing and accessories. Shein uses technology to quickly identify and respond to trends, and to streamline its supply chain. For example, Shein uses artificial intelligence to analyze social media and sales data to identify trends. Shein also uses robots to automate tasks in its warehouses.

I am inspired by these companies because they are using technology to innovate and improve the customer experience. They are also using technology to make ecommerce more accessible to businesses of all sizes.

Any advice you would like to give to our readers in the digital and ecommerce space?

Certainly. Here are some key insights based on my latest project with Tehniyat Salman, a digital native fashion startup:

Focus on your niche. By focusing on a specific niche, you will be able to attract a targeted audience and build a loyal customer base.

Leverage Direct-to-Consumer and Marketplace: Consider launching your business with a website and/or seller page. This approach allows you to have more control over your brand, customer experience, and data, which can lead to rapid growth.

Invest in digital marketing. Digital and influencer marketing can be a very effective way to reach, engage and convert target customers. Understand your audience, craft compelling ad creatives, build brand awareness and continually optimize your campaigns for better results.

Provide excellent customer service. Providing excellent customer service is essential for building long-term relationships with customers.

Use data to drive your decisions. Implement robust analytics to track your ecommerce performance. Continuously analyze data to identify what’s working and what isn’t.

Stay Agile and Adapt: The digital landscape evolves rapidly. Be prepared to adapt to new technologies and trends.

Be patient and persistent. It takes time and effort to build a successful digital business. Don’t get discouraged if you don’t see results immediately. Just keep working hard and learning from your mistakes.

Starting a digital-first business requires dedication, creativity, and a strategic approach. Hope the above lessons from Tehniyat Salman’s journey will help you take the right steps forward.

In GT Interview October 1, 2023

UP-CLOSE with the amazingly talented and the very beautiful Saman Ansari

Pleasetell us about your journey into acting and what inspired you to pursue a career in the entertainment industry?

Unexpected! I was discovered in a casual meeting with Sultana Siddiqui. I was looking at the possibility of being a host or anchor and her keen eye saw an actor in me. A week later I got a call from HUMTV that I had been cast in a drama.

Now, I had been in the entertainment industry since I was a teen, with Radio and TV anchoring creating an appreciated recognition. I had never thought of acting as I had only grown my public speaking and effective communication skills through both media. So I tumbled into acting and realized that this is what I was born to do!

What types of acting roles do you find most challenging and enjoyable, and why?

The most challenging roles are where there are ‘not so committed to the project’ team members. You have to become a stanchion to stabilize the outcome. It saps a lot of energy out of you and that is challenging. And no, I can’t just turn a blind eye to unprofessionalism just to run the kitchen, that is not who I am.

It is so fulfilling to get the chance to act along side the magnificent true actors. The passionate maestros, young or seasoned, when they are my co-actors, you can literally feel the goosebumps in the interaction! This is lovingly called chemistry these days.

Can you share a memorable experience from a recent acting project that had a significant impact on you as an actress?

In my 9 years as a TV actor, the experiences that have made me smile, with a pat on my back have been

a). Acting opposite Nauman Ejaz in Dumpukht (I consider him my mentor, a guru and co-acting as his peer I would either raise my bar much higher to match his brilliance, or fail hopelessly)

b.) Acting opposite Yumna Zaidi as her mother (a sexually exploited woman), misunderstood and hated by her daughter, desperately trying to protect the young woman from being tormented the same way. The range of emotions I got to present and react to were phenomenal!

c.) Currently on air, Fairy Tale season 2 presented a satire of my character taking inspiration from over-the-top saas bahu soaps. Ensuring, that the fine line between inspiration and roasting was not crossed, respecting the culture being represented, and then trying to keep a straight face while emoting overly dramatic facial expressions and vocal modulation was so so hard but delightfully memorable! (Hamza, Sehar, Amna and I were in stiches, breathless and had tears of laughter cascading down our faces after each take!) Hats off to Ali Hassan for making it look so effortless in the drama.

How do you prepare for a new acting role?

I say goodbye to Saman Ansari and become that character. And if it is unlike something familiar to me, I research it, observe it and then implement it. This is also why I never do more that one project at a time, I don’t have an on off button, so once I delve into the character I am playing for a drama, I am only able to wean it off at camera close.

Acting often involves working with diverse teams. How do you collaborate and build chemistry with your co-stars and crew members?

A professional team knows that the success of a project depends on everyone doing their job passionately. And yes, in the real world there are often times where you need to adjust to some one or the other not doing the team justice. If it is an actor not focusing on their dialogues or respecting the etiquettes of being on set, the Director makes a call on that. If its some one from the production team, you can bring that to the notice of the head of production. My mannerism on set has always been immense respect for every team member from spot boy to a super star and complete dedication to my work. If that means I don’t partake in green room gossip or hanging out between scenes to conserve my performance energy, I am very comfortable with that.

Can you describe a particularly challenging scene or role you’ve had to portray and how you overcame the challenges it presented?

Sitara Mir in Khaani was a highly challenging role. I started from a coy, bureaucratic, arrogant, ruthless trophy wife of a Politician who was much older and the doting, liberal, mother of a thoroughly spoilt young man who looked more like a sibling than son to a grieving humbled widow and repenting, humiliated mother. It wasn’t just the 180 degree shift in look and emoted personality, it was ensuring that every moment of it became believable for the viewers, and that was the real challenge.

In the evolving landscape of the entertainment industry, how do you stay relevant and adapt to changing trends and technologies?

I read, I watch and I learn – every day. I implement selectively, so yes, I am active on social media as it has this unspoken bond with our drama industry casting and ratings, but I do not follow trends unless I can relate to them. Yesterday my drama was being viewed by Gen X and Z, today I have a new audience especially with Fairy Tale 2, its Gen Alpha! So yes, when I am out and about, it’s the preteens and younger who recognize me before their mothers or grandmothers do.

What do you believe are the most important qualities or skills that an actress should possess to excel in this profession?

To be able to adapt to the character by letting go of their own personality. Yes, you have beautiful bouncy layered hair, but if you are playing a young woman from a lower middle class economic income group, you will not do cleaning the veranda with a perfectly blow dried head of hair! Observe and implement. And, please focus on the clarity of your speech. Accents are not dialects. Please take speech classes, please learn how to modulate so you can whisper with clarity and throw your voice without screaming.

Diversity and representation are important in the entertainment world. How do you see your role in promoting diversity and inclusion in your work?

I am always open to any project, or character that is as far from Saman Ansari as possible. I am equally thrilled to work with new talent or veterans. In Badshah Begum I was a cold blooded 70-year-old lady of the throne in a rural land, in Sammi, I was a raw villager in her early 30s who had 5 living daughters out of 8 pregnancies all in the hope of a son to be born. That to me, is diversity, it includes lives, of people we may have never heard of, met or known, and yet we represent them thus for me, this is inclusion of diversity.

Finally, what are your future career aspirations and are there any upcoming projects?

I would love to do more theatre, that for me is the apex of fulfillment in acting as it is a live exchange of energy between the performer and the audience.

I am reviewing a couple of drama story lines right now and will choose one to pursue once my commitment with the current Fairy tale 2 is over.

Wouldn’t mind trying my acting talent in a film. It’s called the directors medium, I think that would be a larger than life opportunity to enhance my potential in acting, to perform and most importantly to learn from what dreams are made of!

In GT Interview September 16, 2023

In conversation with two extremely talented couturiers, Zeb & Zeeshan

behind Haute Form Studio making waves in the fashion industry with their with innovative & unique cut lines, details and embellishments

Zeb & Zeeshan, tell us a bit about your journey so far in the fashion industry and what inspired you both to open a fashion house?

The fashion industry is a dynamic and ever evolving sector that involves design, production, marketing and distribution of clothing and whatever the product is. Fashion designers are the heart of the industry. They create clothing and accessories and setting trends and styles. So far it has been a remarkable experience. People love and appreciate what we create. We focus a lot on design, quality and client’s services. Our staff, labour workers and everyone around also support us immensely.

Fashion entrepreneurship has always been what we have dreamt of since studying fashion and we believe its a dream of every fashion student.

We always had an attitude of being a Boss instead of reporting to a Boss. And most importantly we dont believe in creating fashion under someone else’s name and just keep on working hard for nothing.

What’s your favorite part about being a fashion designer?

Haha, to be honest seeing clients wearing what we create with so much love. It boosts our energy and motivates working harder in future and definitely always creating something which is different from the market and that stands out.

And secondly we love the aspect of looking at all basic common things around with a keen designer’s eye which always helps us in drawing inspirations for collections.

What inspires your personal style?

Fashion starts from home and our parents always inspires us for our personal styles.

Define fashion

We believe fashion is a creative and artistic expression of clothing and accessories. It actually represents your own lifestyle. Fashion is not restricted to events only. It should be followed while going into bed as well.

The designs you created are no doubt good enough, but who and which things were your inspiration while creating such designs?

To be honest we actually keep our eyes shut and keep our mind and heart open. Haha, design is an important process. We think by heart and draw what we like. We strongly believe in authenticity of aesthetics.

How would you describe Haute Form Studio by Zeb & Zeeshan’s design philosophy?

It’s definitely bold, creative and undiluted design. It is something you wont see and experience anywhere else.

Tell us about your upcoming collection

We’re in the process of developing and introducing exquisite bridal couture collection very soon.

The collection epitomise elegance and sophistication. Each attire is meticulously crafted with the finest fabrics and intricate embellishment details to ensure a bride feels not only beautiful but also confident on her special day. Our collection features a harmonious blend of classic and contemporary designs, tailored to perfection to cater to the diverse tastes and preferences of modern bride.

For the upcoming fall/winter wedding season, what colours and trends do you see will be a top pick?

If we talk about fabrics, definitely velvets as always but using it in a more intelligent way. Brighter colors along with ghararas and shararas, lehngas with cholis and definitely Sarees. Longs and shorts, flared and sleek all in trend and will be in trend.

Any advice you would like to give to all the aspiring fashion designers?

We believe that in fashion there are two doors. One is fashion entrepreneurship and the other is just creating fashion.

Being design entrepreneurs, we believe in consistency, quality, following the timelines and definitely working hard for your research and development.

In GT Interview September 1, 2023

ASMA T. SALON In conversation with ace makeup artist and Hair make over expert Asma

Asma you have been a part of this beauty industry for so long, what inspired you to become a makeup artist & from where did you receive your training?

I began learning the art of makeup when I opened my salon in 2009. At that time I took a number of courses locally to help improve my technique. I’ve always been a creative person and enjoyed working with my hands. Makeup was just another avenue to express that creativity. The more I practiced, the more I loved doing it. Over the years I’ve continued to undertake certifications and short courses abroad to hone my skills and keep up to date with trends and techniques.

Explain how you’d advise a young girl going for a look that’s both trendy and parent-approved.

This is a difficult question but I do think what is trendy would be parent approved. The trend has shifted to a slightly more minimalistic look with lighter makeup in line with the trend. To me as a parent, that is elegant and beautiful in its own way. The perception that either of these things are mutually exclusive is incorrect and you can have both on your big day!

What do you think is the biggest challenge for makeup artists?

Satisfying your customers. As an artist we guide our clients on what will look good based on their face shape, hair style, clothes and jewelry. The hardest thing is getting your client to trust in you and go with what you’re saying rather than their strongly held preconceived beliefs or those of others around them.

Tell me about three makeup trends you’re a fan of.

l the no makeup makeup look
l the inverted cat eye liner
l blush contouring

What are the three best services offered at Asma T Salon?

Despite offering makeup services, I think we are biased in favor of our hair department.

Our favourite services currently are:
– Kerastase Fusio Scrub ritual
– Hair Matters Oiling ritual
– Our classic Blowdry!

Three must have makeup products in your bag?

l Charlotte Tillbury Airbrush Flawless Setting Spray
l Mac Cosmetics Squirt Plumping Gloss Stick
l Anastasia Beverly Hill Stick Blush

Any advice for the brides of fall/winter season?

Do a consultation before your big day! Meeting up with your makeup artist and hair stylist for trials and consultations can help take the pressure off of everybody and ensure that you get the look of your dreams!

Asma T Salon is known for its glamorous hair transformations and in this issue we asked her pick a hair dye trend for us and our readers!

Low-maintenance and subtle tonal changes are trendy hair color options for 2023. These tonal changes include bronze, cinnamon spice, and ash-brown hues. Enhance your natural hair color with nuanced baby highlights that are finely blended.

2023 is going to be all about subtle but statement-making color that doesn’t require constant upkeep. That means low-maintenance color in extra eye-catching shades.

In GT Interview August 16, 2023

Up-Close With Amina Amin

Founder of community organization, AliPur, where women from rural areas are trained in embroidery, pottery and sewing.

Amina, you are an inspiration for all the women, tell us a bit about yourself and your educational background.
Thankyou!

It’s been three years I have been residing in my village, Alipur Kanju in lodhran working towards the welfare of rural women in Pakistan for their economic empowerment in a way to secure their livelihoods and rights.

After graduating from Convent of Jesus and Mary I went to Lahore Grammar for my A’levels. And Later I went abroad to St Gallen University for my Bachelors in International Relations and History. During my time abroad I have been a part of various volunteer programs with United Nations, which I am very grateful for. I love to read and write.I have a written a book, Little Khan and The lucky bugs. Ferozsons published it this year. A children’s series about characters based in Pakistan. When I had my children I always had to hunt for good books based on Pakistan’s culture and values. I am very happy and proud to have written it. I love spending time with my family and travel. I would spend all my money on travelling. Its the best way of learning about so much. Besides that I love Alipur,it’s my favorite home. I always thought I am a city girl and could never live in the country but it has my heart.

What is the whole idea behind Ali Pur and what inspired you to create a safe space for these amazingly talented women.

Innever really got to spend a lot of time in Alipur before it was actually during the pandemic in 2020 I moved here.

I found severe poverty in my village people were distress specially women who most of the times had no money to put food on their tables and their husbands would be away in search of work. The Poor education system, devastating health and living conditions, no well sanitation facilities,these all made me realize of my privileges and I somehow I felt responsible to bring the change. Over the past years I have worked to improve the livelihoods of people. I have held medical camps, has initiated health programs, creating awareness among women of various vitamins deficiency common among the women and thus providing them with free aid. Installed water motors and water filters as women had to travel distances on foot to obtain clean water.

Creating a safe platform for underprivileged women from the rural areas is not easy, tell us how has the journey been so far and what are the challenges that you have faced in the process?

To break the stereotypes and change mindset, it is not easy. It has been very challenging.However I had the support of the best people; my family. My husband Amin Khan Kanju.Who has always encouraged me to do good.What I have achieved today for the people of Alipur is all because of him. He has been my rock. My Mama (mother) and my Amma (Mother in law). I am blessed. My brother. My sisters Rasanat, Fatima and Maryam. And Of course my loveliest BAE Alizeh Kanju. She has been such a big Support and the best work partner! They gave me the strength and courage to give every obstacle. Most of the Villagers didn’t want to send their daughters to school. Girls attendance in school drops to a low during harvest season. They contribute to care work at home, looking after the young and the ill, and stepping in for the mother if she is pregnant, nursing or sick. When there is much unpaid labour to be done, education is a luxury for a young daughter. This is not to say that social norms or parental reluctance are the reasons for low enrolment and high dropouts of girls. Equally, and more responsible is the State. The quality of education is poor, even for rural households, and may appear to rural parents as being not related to their lives. To convince them to believe that basic education is a necessity was a big challenge. Women comprise approximately half of the total population of Pakistan and most of them live in the rural areas. They are mainly engaged in farming and other agricultural activities. They do most of their labour as unpaid family workers. Its very important to educate them and support them for equal rights if we want to prosper as a successful nation. Along comes skill training. I saw this as a way out for women to success. Made in Alipur is a community organization, under which comes skill training centers where women are taught various skills such as embroidery sewing, stitching, pottery. Introducing them with modern technology, which I always believed is very important and had to be done soon.

Tell us about your collaborations with the brands and which campaign is close to your heart and why?

This is not a fair question!
Each and every campaign holds a very special place in my heart. Lama was the first Collaboration. I am so grateful to Amal Khan CEO Lama for entrusting the women of Made in Alipur. It was such a proud moment for me to see the women put their learning in practice and to be able to provide them with a platform to promote their work well. These women do some great work which needs recognition and appreciation. Above all giving the opportunity for them to earn well. Really It’s a pleasure to see them work with so much commitment and love. These collaborations with the renowned brands has got them the confidence and happiness they truly deserve.

What is a typical day at Ali Pur like?

It’s Work,lots of work but is Epic!
It’s fun and happy with lots of chat. As I said earlier, Alipur has my heart. I can’t be away from it for long. The country side, is exceptionally beautiful. Its far from the madding crowd. I love watching over the women encouraging more to learn. Helping them with their problems. Guiding them. Enlightening their minds with positivity and knowledge. At Made in Alipur we teach our women basic education and general ethics for their well being along with skill training. Introduce them with innovative ideas. Target their strength. To help me I have a team who I have prepared over the years.

Where do you see your organisation in the coming five years and what changes you would like to bring
InshAllah we’ll sore higher!

I want to encourage more women to be a part of this community organization. Its very important to empower rural women. They need to be supported in every way specially with the economic recession things have become quite difficult for the rural villagers. The economy grows and employment rate rises when women own businesses. Get more attention of the state in improving their policies for rural women. Giving them the rights and needs they deserve. I want the women to collaborate with international brands in the coming years and have their work appreciated world wide. I am very patriotic and I would work very hard for this aim to be achieved.
Pakistani Artisans their work to be known and desired around the globe.

In GT Interview August 1, 2023

An Interview with Dr. Tauqeer Imran CEO of Diamond Direct Luxury

How did your background as a surgeon influence your approach to running a business like Ron Jewelry and diamond direct?

After doing my graduation in medicine and surgery I went to US and opened six high end luxury diamond stores. After being successful in the US I came back here in Pakistan and opened Diamond Direct a beautiful store on a beautiful location in Lahore, where we are offering Diamond Rolex. Having said that besides that we also have a lot of varieties of beautiful engagement rings and I have also introduced my own line of engagement rings called the Dazzlers by Dr Imran.

Could you share some insights into the unique qualities and features that set Diamond Direct apart from other diamond retailers in the market?

We have diamonds ranging from PKR 20 Thousand to PKR 20 Million, diamond and gold always has a value having said that the value actually keeps increasing. Therefore whoever wants to invest their money this is indeed the best investment to make.

All my merchandise is imported from USA, all the diamonds that we have are from the US, all our brands are affiliated and certified and not even a one single ring is from any other country. The bottom line is, all the merchandise that I carry are from USA.

As a prominent supporter of charitable institutions and a cancer survivor yourself, how does your jewellery business contribute to philanthropic causes and support cancer patients through its operations or initiatives?

Being a member of the American Cancer Association I always believe in charity and also in giving energy to those who are fighting with cancer. We don’t need to call them a warrior what they actually need is hope, a real hope to live and go through to face the challenge as it comes to them. I being a cancer survivor myself understand how it goes, you need faith and hope and that’s what we need to create for those who are going through this difficult time.

How do you ensure that your customers receive excellent customer service and a personalized experience when purchasing engagement rings or making special orders?

Another specialty that we have are customized diamond engagement rings, every bride needs to look different because that’s the most beautiful moment of their life. So what happens is that we are specialist in that our slogan is, you dream it we create! We are the first one in Pakistan who can customize a diamond engagement ring according to your ideas.

What are your future plans in terms of expanding the business?
Talking about the next 5 years, I have planned to open a new location in Islamabad and then another one in Karachi. We are also working on expanding towards cities like Faisalabad and Sialkot, whereas we also have our offices in Dubai and HongKong.

In GT Interview June 30, 2023

In conversation with Sarosh Nisar

Sarosh is the most versatile artist, who started her journey as as a chemist in the USA and discovered her love for painting and calligraphy about ten years ago. She is now running her own mesmerising art gallery in Lahore.

Tell us a bit about your journey and what influenced you to become an artist/painter?

Art has been a part of me since childhood, my mother was a multitalented artist, she created an environment that nurtured art . I am a science graduate, discovered about ten years ago that God has gifted me with this talent sketching and painting, and now it’s my biggest passion!

Your art room is full of paintings of same famous celebrities and singers, it also seems to be inspired by the Mughal era, what is your inspiration and how would you describe your art room?

My art gallery covers life, representing my thoughts in painted colours!

My love for humanity and history has opened areas of Mughal and other historical art besides making portraits of famous people who touched my heart through their hard work and dedication for their amazing work. I researched on them before starting their projects and I have done research work on Baba bull shah and my paintings illustrating his poetry and life is been showcased in my own art gallery in Gulberg Lahore.

Describe your dream project.

Any painting that I start is my dream painting at that time, and takes my full attention!

Describe the best piece of art you’ve created.

I love my latest calligraphy (.Blessings)

How did you discover calligraphy and How would you describe your calligraphy style?

Life is a discovery and through calligraphy we deliver messages of Allah, I call my style just my style, it’s simple straight and clear.

Do you have any favorite tools, types of brushes and pens, or papers you prefer to work with?

I use normal brushes. It’s all about how you display your thoughts through your strokes.

Any suggestions for aspiring artists in this era of digital world?

One can achieve anything through hard work ,dedication and prayers to Almighty Allah

In GT Interview June 16, 2023

ZUNAIRA OVAIS A licensed and certified semi-permanent makeup and micro-blading artist

In conversation with Zunaira Ovais of Picture Perfect; A licensed and certified semi-permanent makeup and micro-blading artist. Zunaira runs a medical spa, first of its kind, in the heart of Lahore!

So Semi-Permanent makeup, that means we have to put less makeup on in the morning, right? What inspired you to become a semi-permanent makeup artist?

“Thank you for asking. While semi-permanent makeup does provide the benefit of waking up with a natural-looking enhancement, it is important to clarify that it is not intended to replace daily makeup entirely. Semi-permanent makeup involves the application of pigments beneath the skin’s surface to enhance features such as eyebrows, eyeliner, or lips. It helps to create a long-lasting effect, saving time and effort in daily makeup routines.

What inspired me to become a semi-permanent makeup artist is my passion for helping people enhance their natural beauty. I have always been fascinated by the transformative power of makeup and how it can boost someone’s confidence. However, I also understand that not everyone has the time or skill to apply makeup daily. This realization led me to explore the world of semi-permanent makeup, where I can provide a solution for individuals seeking long-lasting enhancements.

Being able to create subtle, natural-looking results that enhance a person’s features and help them feel more confident is incredibly rewarding. I enjoy the artistic aspect of the work and the opportunity to bring out the unique beauty in each individual. It’s truly fulfilling to see the positive impact it can have on my clients’ lives.

Additionally, the ever-evolving nature of the beauty industry and the constant advancements in techniques and products motivated me to specialize in semi-permanent makeup. I am dedicated to staying updated on the latest trends, attending workshops, and continuously improving my skills to offer the best possible service to my clients.

Overall, my passion for enhancing natural beauty and the desire to provide a convenient solution for individuals seeking long-lasting makeup led me to pursue a career as a semi-permanent makeup artist.”

Tell us a bit about your journey from learning, practicing and then introducing a medical spa in Pakistan.

Well, it has been a roller coaster ride. Like many of our women folk in the makeup industry today, I started a very humble home-based setup after learning few basic SPMU skills. God blessed me with a decent repute and client trust. That lead me to invest more into enhancing my skills and qualifications, so I pursued SPMU & aesthetics courses abroad.

During my travels, I came across the incredible advancements in the field of aesthetics abroad which we were not having access to in our country. So I decided to introduce the same and by the Grace of Allah I have been able to convert this dream into a reality.

I have a team of professionally trained staff with me having access to latest cutting-edge research in the field. I must say that, for me, the journey has just started as I am always enthusiastic and motivated about my profession since it gains me so much customer admiration and support.

What are the four most in demand treatments at your salon?

Botox & Fillers, Laser hair removal, Lash & Brow procedures & Carbon Facial.

With the wedding season just around the corner, tell us about two most important facials that brides and bridesmaids must get from your salon?

I would recommend everyone to try our Carbon facial and chemical peels for their big day.

What are your future plans and do you plan to introduce some more services at your salon?

I have plans to increase my clinic network throughout the country which I will be doing very soon. With that, I plan to introduce the latest and greatest in aesthetic procedures at my clinics and expand the services portfolio in collaboration with foreign experts and industry icons.

In GT Interview June 1, 2023

In conversation with the multi talented artist, AYSHA MOHSIN

What inspired you to become an artist and tell us about your favorite medium?

I think it is something you are born with even as a kid my favorite thing to do was paint and colour. And since my mom is an artist access to art materials was very convenient.

I love to paint from watercolor miniatures to big wall murals. Favorite medium depends on my mood.

Describe how art is important to society

Art is something that portrays feelings and at the same time influences feelings too. There so much you can bring in a society with art, it creates the mood in society, the trends, the environment around us all depend on artists.

What factors influence the price of your work?

The biggest factor that influences any work is cost of production.

How do you go about creating a collection?

It starts with inspiration leading to the thematic design of a collection. Then the production process starts. Everything in my collection is handmade and sustainable so it’s takes time and patience.

How do fashion designers keep up with the latest trends?

I mostly follow latest cuts and colors of the year rest is our own aesthetic that is ages old and evergreen.

Who are some famous architects that you admire?

Ludwig Mies Van de Rohe and Tadao Ando

Can you walk me through your design process of your label, AMK Libaas from concept to execution?

Sustainability plays the most important part in all the process. Everything should be environment friendly and ethical, pure fabrics are chosen, hand dyed and then embellished by block printing, hand embroideries etc. depicting our traditional fashion reviving theory. Lastly they are cut and stitched according to the collection genre.

How would you describe your design aesthetic & philosophy?

Sustainable, traditional and comfortable. Our mission is to revive handmade traditional artistic clothes that are comfortable yet luxurious.

Philosophy behind are the artisans that do marvelous hand block printing and embroideries but are struggling due to the invasion of digital and mechanical solutions. Sustaining them in all our collections is a vital part of our studio.

How do you think personal style should be expressed?

By being comfortable in your own style.

In GT Interview May 16, 2023

SAIM ALI Man of many talents

What Should Be More Important To A Man: Style or Fashion?

He shouldn’t go out of his way to dress to impress , one should only wear what he can easily carry well.

Which styles of acting do you think you’re most suited for?

Romantic and sad.

What do you believe is the most challenging aspect of being an actor?

I think to play different characters and fit in to the character like a glove.

What’s your styling philosophy?

My styling philosophy is to slay with style & class and never go over board.

Which current trends would you incorporate in your clothing selections?

Add more linen for the summers which I already have but I never get enough of that particular fabric , also more pastel colours, more whites more pastels, long flowing trousers. Easy & breezy.

What is your favourite part of being in the fashion industry?

To be acknowledged, and loved by so many also being inspirational is I always have worked hard for.

What is your greatest professional accomplishment?

Mostly now when I am getting recognition on international platform, building the softer image for my country , also it’s a beautiful feeling to be loved internationally. I could only gather that by living in Dubai being the Golden resident.

What do you think are the most critical aspects of the fashion industry?

Well any industry in the world is very uncertain one should not be so sure of it, sometimes they open a lot of doors for you sometimes you make a door for yourself as no one opens a single door for you , saying it out of my experience as I have gone though both the aspects of the industry.

Would you like to tell us about Any new project that you are working on?!

I have been recently awarded by the social media super star UAE awards as the most loved Fashion Influencer of uae and now over the moon by nominated by the one and only Filmfare Middle East awards in the male fashion category. I am overwhelmed by the response here in the uae and soon will be coming with a big show. Keeping my fingers crossed!

In Cover shoot May 1, 2023

BISMA KAYANI A conversation with fashion designer

How do you think the role of a fashion designer has changed since you started your career?

Replication is one of the biggest challenge for any fashion designer I mean It’s hard to sell original high-value garment when everyone wants cheap knock-offs.

What according to you is a favorite part of being a fashion designer?

The constant reinvention and willingness to try new ideas.

What are your favorite fashion trends?

Shackets and coord sets.

Tell us a bit about your new collection

Our new collection Inspired by the age-old architectural charm that the ancient world has to offer, Ruya Wedding Couture ’23 is an ode to the rendition of heritage and tradition. The arches of the architecture are related to the soulfully crafted scalloped finishing while the classic handwork and embellishments are perfectly representing the craftsmanship that has been practiced behind the artful and historic structure.

Who are your style icons and why?

Personally for me I don’t really have any style icons because I love anyone who is fierce and fashionable.

In GT Interview May 1, 2023

HARIS SARDAR The Actual Artist

Tell us a bit about educational background and how you’ve developed your art career so far?

I am a Fellow of the Society of Actuaries and of the Canadian Institute of Actuaries and completed my B.Sc. Honors in Actuarial Science and Statistics from the University of Western Ontario. I am a self-taught oil painter and my only formal education in fine art was in high school.

I did my first oil painting three and a half years ago; each subsequent painting was a leap in technique, but my voice has always been unique and has led me to produce original never done before work. Via social media and word of mouth, the paintings started getting collected by art enthusiasts around the world, followed up by publications in lifestyle magazines, professional actuarial journals and podcasts. We recently presented a solo booth exhibit of 9 large scale paintings in New York City and have been showered with interest from Chelsea art galleries, fashion houses and private collectors.

Flowerin’ Audrey at Tiffany’s, c. 2021
Oil on gallery-wrapped canvas
72 x 60 x 2 in.

Describe your dream project?

My dreams are way too big to summarize in this interview, and I do use dreamlike surrealistic visuals to compose my works. However, to answer your question, a dream project would be one in which my stance on secular oneness of humanity without the divide of culture, religion, and prejudices, allyship towards women’s empowerment and de-stigmatization of mental health illnesses is most amplified. All while using a portion of proceeds from the art career to donate to charitable causes close to my heart.

You know, I want to change the world, by literally painting a picture of a born tolerant Muslim boy’s immigration to North America and to show my peers in the West that people of my skin colour are not closed-minded terrorists. On the other hand, I also want to breakdown the preconceived ideology and resentment against the West that exists in the East.

Boxed Sagrada Familia, c. 2021
Oil on gallery-wrapped canvas
72 x 60 x 1.5 in.

Do your other interests influence your art?

Absolutely! Dance, fashion, film, horticulture, gastronomy. They all play an important role in the imagery used in the works.

Describe the best piece of art you’ve created?

To me all my works are special, and I go through a grieving process to let any one of them go. I think my top favourites, in no particular order, are the Boxed Golden Temple, Boxed Sagrada Familia, Muskokan Dream, the Lotus Temple, Mohatta, Bordeaux, Milan, Mardi Gras Sax Fantasy, Flowerin’ Audrey and Flowerin’ Riri – 2015 Met Gala. The collection can be viewed on our website www.1haris1.com.

Mohatta, Bordeaux, Milan! This is the dream of Mij Rahman, c. 2022
Oil on gallery-wrapped canvas
36 x 60 x 2 in.

Boxed Golden Temple, c. 2020
Oil on gallery-wrapped canvas
40 x 30 x 1.5 in.

Tell us about your techniques for overcoming creative blocks?

Yoga, strength training and my day career as an actuary. Trust me, the problem is not creative blocks on the contrary it is choosing between the countless ideas that I have written and sent to myself via email to serve as a repository. I just fear that I will not have enough days in this lifetime to execute all the dreamy compositions in my mind and the ones sitting in the inbox.

Flowerin’ Riri – 2015 Met Gala, c. 2022
Oil on gallery-wrapped canvas
60 x 48 x 1.5 in.

What are you working on at the moment?

Right at this moment answering your questions ha ha. Jokes aside, post the New York show, with the help of my Colombian art advisor, spouse and sister managers, we are evaluating the best gallery and commission offers to advance the art career. We are also working on producing our giclées for charity.

Lotus Temple, c. 2020
Oil on gallery-wrapped canvas
48 x 60 x 1.5 in.

I have a very hectic travelling schedule, visiting 14 cities in the next two months, so I will pick up the paintbrush again in June. I am toiling with either to produce my Flowerin’ Princess Diana – Revenge Dress, Flowerin’ Jackie Kennedy, or starting a new series which, I have been meaning to do for a while, titled Cappadocia Giverny Lotus Ponds. In this new series I would compare, contrast and make political statements on the Muslim cultures in Turkiye with more “liberal” or should I say bigoted ones of France. The imagery would be of the Cappadocia mountains set in Monet’s Giverny ponds with hot air balloons floating about.

New Orleans Sax Fantasy, c. 2022
Oil on gallery-wrapped canvas
40 x 40 x 2 in.

How do you stay connected and up to date with the art world?

By attending major art fairs such as Basel, Scope, Context, Untitled, Nada in Miami, Frieze and the Armory show in NYC, and wanting to add Venice Biennale and Foire Internationale d’Art Contemporain in Paris to the list.

I also have well-established art advisors, curators, collectors and board members of the financial world art committees in my personal network who all keep me informed. Lastly, social media and attending local art shows and museum exhibits also add to keeping up with the Art-dashians.

Muskokan Dream, c. 2020
Oil on gallery-wrapped canvas
60 x 84 x 2 in.

What is the biggest challenge of being an artist?

I am very lucky that I have a day career that allows me complete financial freedom to express myself on my terms and be selective with gallerists and other opportunities. The truth of the matter is that art is a business and the middle men/women/them, the career makers/breakers, have a huge financial interest in an artist’s trajectory. Thus, I think for me the biggest challenge is that I am very aware of the financial implication of contracts, and to be able to reason out the different compensation structures the career makers offer.

I guess that it is much better than being financially manipulated/restricted by all the noise that exists out there in the art world. What I am trying to say, is that the biggest challenge for any artist is to ensure the bills are paid and the work is not influenced by compromise.

What Do You Want Your Artwork to Stand for?

I described that in my dream project above!

Any advice for all the aspiring artists?

Keep on going. Find your voice by what motivates you, what makes you angry, what you want to change about the world and then paint about that.

Never compare your work to anyone else’s because art is so subjective that even a painting with one stroke can mean so much more to a collector than a work with 500 hrs spent in production.

A higher proportion of disappointments will come than with any other career, but always remember, when bridges fall, stock markets plunge and medicines stop working, art is the only healer.

In GT Interview April 1, 2023

ZAINAB SALMAN Up-Close with Ace Fashion Designer

What would you say is the most challenging part of being a fashion designer?
Honestly, it’s really fun being an entrepreneur and a creative person at the same time, but sometimes I desire to craft pieces that the data would not support. I prefer to stay away from the typical pieces but my team keeps reminding me to stick to what the research says. The clash of the two and to find the perfect balance can often be a challenging aspect being a fashion designer.

Who are your style icons and why?
Definitely Queen Rania Al Abdullah of Jordan. Her sartorial taste is beyond impeccable. I am obsessed with her elegance in every outfit she wears. The monochromatic color scheme along with the pop of colors is such a breath of fresh air. It’s like there’s fluidity and movement within the flowing fabric that she wears.

What are your favorite fashion trends?
Definitely gossip girl era. Headbands with a Chanel coat and a cute short skirt. Blair all the way!

What is the most exciting part of being a fashion designer?
When it comes to my brand, it’s definitely the aspect where I have a play with my creativity along with my entrepreneurial skills. The perfect amalgamation between the two areas and executing the perfect balance really excites me.

Tell us a bit about your new collection?
My most recent collection “Lilly Affair” is all about movement; there’s a solid flow through the cuts. I wanted it to be a like soft spring breeze dancing through the summers. The floral patterns represent a breath of freshness, representing nature’s pure essence.

In GT Interview March 16, 2023

Hassan Sheheryar Yasin In conversation with The King Of Couture

Known as the “king of Couture” and after completing almost 29 years in the industry, how has the journey been for you and what is your favourite part of being a fashion designer?

The journey has been very rewarding and I feel incredibly blessed and grateful for that as not many people get to do what they love. I believe I have been given this opportunity by my clients and people around me to continue doing what I love the most and this is where my greatest achievement lies.

“I am basically a kid in a shop, getting to live my dream everyday”

We all know that no one in the fashion industry makes a red classic attire better than HSY and the designs you create are always meticulously crafted with some eye catching intricate details, what is your design philosophy and what is your inspiration while creating such designs?

My design philosophy is timeless elegance and beauty. When someone buys my design from any of my collection they should buy it thinking that it is not something on trend, it will be a timeless classic piece that can be worn and used over and over again!

“The fashion and design industry now has become a space of sensationalism all across the world; I want to the peaceful eye in the storm where there is a guarantee aesthetic and classiness that will never go out of style.”

I believe men make beautiful clothes for women, as that’s how they like to see them. What sets me apart from ‘men designing clothes for women’ is that I design clothes for true women, in particular my mother and my sister and if my mother and my sister are not able to wear my clothes then all the other women in my culture won’t be able to and I keep that very close to my heart while designing clothes.

Tell us a bit about your collection, Rehana and the whole concept behind this very special campaign

This collection is very close to my heart as it’s named after my beloved mother. I’m very close to my mother and I talk about her a lot…maybe all the time as I lover her dearly. I believe that if people follow us for the trends then they should also follow us for this particular trend that I want to be there always, which is respecting our parents and our elders as it’s a big part of who I am.

“This collection is for my mother and to establish her name because I want her memory to live on. The memory of her to me is not the glamorous woman I know, my mother represents to me hard work, she brought me up as a single parent, doing multiple jobs to pay our bills”

The only way I can celebrate her is to make collections in her name so that all the single mothers out there who might be raising another HSY or another star to feel empowered and seen! I want them to know that there is a brand (HSY) who sees them, understands them and is making beautiful clothes at prices they all can afford!

The new economy is not getting better anytime soon so rather than complaining about it we should start taking action in regards to how to best service people struggling in this time.

“Even if this means less profit, I can’t ignore my clients who gave me 29 years of success and support and I want them to know that I’m there for them in these testing times”

Women and men both eagerly wait for your new collection, will HSY be launching a collection for Eid this year?!

Of course! This year you will be seeing us working with all the extremely talented celebrities, staying very close to who they are and who we are as a brand!

Stay tuned for some amazing surprises as we are all set to launch some exquisite pieces for both men and women, from Eid to couture we will have something in store for everyone, At Affordable Prices!

In GT Interview December 3, 2022

In Conversation With Jehangir Khan

We speak to influencer Jehangir Khan AKA Khan Diaries about his goals, his career as a male influencer and more.

How does it feel being one of the few male influencers in the industry?

It was pretty weird at first, but also game-changing. I always wanted to pave the way for male creators and encourage them to take risks.

How have you seen the social media game change since you started out?

When I started blogging in 2015, there were very few people in the game. Now you pick up a rock and youâ€™d find an influencer underneath.

Who are your favourite Pakistani designers?

Munib Nawazâ€™s outfits are meant for me, they fit like a glove every time. I also love wearing my mothers brand, The Chapa House which is bringing a fusion of organic block printing back into the fashion game.

What do you do on your days off from work?

As a creative person, the mind never rests. I do like to spend quality time with family and friends and Netflix with my dog Odin.

Do you work out?

Yes! The only way I can fight all my demons. I believe itâ€™s the best therapy for everybody.

What are your hobbies?

Traveling, experiencing different cultures, I also love learning languages.

Name three things on your bucket list.

Do a short film as a lead.
Be a successful entrepreneur.
Take mama for Umrah / Hajj (Inâ€™shaâ€™Allah).

What advice would you give to aspiring young people who want to be like you?

People will drag you down even if you join the herd mentality, so be fearless & BE YOU. Donâ€™t be like me or anyone but discover yourself and be the best version of yourself. Also, stay humble!

In GT Fashion March 16, 2022

In Conversation With MUSTAFA YAZDANI

Influencer and model Mustafa Yazdani talks about his career, his bucket list and hobbies

Did you always want to be a model?

I modelled a little bit when I was a kid, but it was never something I aspired to. Most of my work has been with Rastah. I also do the art direction for them and my involvement there has sort of been a happy accident.

Whatâ€™s it like being a male model in the Pakistani fashion industry?

I donâ€™t think Iâ€™m a model worth worrying about, nor am I very deeply entrenched in â€˜the sceneâ€™. So I donâ€™t know how much authority I can speak with. However, my personal experience has been overwhelmingly positive and Iâ€™ve gotten to collaborate with brilliant artists and created beautiful things.

Who are your favourite Pakistani designers?

I love what Rastah is doing for Pakistanâ€™s image globally. Iâ€™m obsessed with the craft and playfulness of Kamiar Rokni, and deeply enamored with the sexiness of Muse.

What was your first shoot like?

My first shoots in childhood were with Lajwanti and Leisure Club and I remember feeling like I was better than everyone else at school by virtue of being a model. When I started modeling again, I was lucky because my first shoot was with Natasha Zubair, and she can make anyone look good.

What do you do on days off from work?

Iâ€™m rarely ever off work these days but when I do get time to myself, I try to make time for my friends, read what I can and zone out on my phone for an embarrassing amount of time.

Do you work out?

Iâ€™ve started working out recently, as Iâ€™m starting to age out the whole â€˜waifâ€™ fantasy. Someone once told me that if I wanted to book more Eastern I should think about investing in a barrel chest. I like working out for how it makes me feel, but Iâ€™ve always really liked my body as it is.

What are your hobbies?

I like to paint, read, write, all of that. But anyone who knows me will tell you my greatest hobby is just being pretentious on Instagram.

Name three things on your bucket list.

I want to throw a drink in someoneâ€™s face. Own a pet cow. Write a book.

How important of a role do you think social media plays in a models life in todays world?

Social media is everything. Most people contact me for jobs through Instagram. I took a break from social media for a month or so and lost out on some great work. Inversely, it can also be a bit irritating to feel like youâ€™re being pigeonholed into a certain identity because of your social media presence. Iâ€™d like to try everything.

What advice would you give to young models?

Be pretty, show up on time, and donâ€™t be afraid to embarrass yourself.. oh, also get good at waiting. Being on set is mostly just waiting around.

In GT Interview March 1, 2022

In Conversation With ASFENDYAR AHMED

Fitness coach Asfandyar Ahmed talks to us about his fitness journey, the right way to start working out and the importance of a fitness coach

How and when did your path to fitness begin?

I started working out myself when I was 14. Being a big kid, my coach at Metafitnosis at the time put me on the right path which was the correct combination of training including strength & functional training. I worked with a coach initially and then I eventually started training after getting exposure in the field for 8 years.

Tell us about your gym Metafitnosis and the work you do there.

Metafitnosis was started 16 years ago by my coach who couldnâ€™t continue on because he had other plans. My mother who is the backbone of the business took over and has run it ever since. It is a concept never seen in Pakistan before, which is solely a personal training studio. Every client has a coach assigned to them that watches each and every movement of theirs with the utmost attention and detail.

What are some of the challenges of working in fitness in Pakistan?

To start off with, health and fitness does not get the importance it should get compared to how it is in other parts of the world. Whether it is the accessibility to good equipment or finding variety for nutrition. I would say, 50-70% of both things are imported goods which are heavily taxed and quite difficult for a lot of people to sustain over a long period of time.

What are some tips you can give to people who are starting on their fitness journey?

Most people when starting their fitness journey rush into everything at once. They want to start working out 6 times a week and start a super strict meal plan at once. That might work for some but for most is not sustainable. I would recommend first finding the right facility and coach to start you on the right path and then let yourself and your body ease into the routine. There is absolutely no harm in taking baby steps.

What sort of a diet plan do you recommend?

I am a strong believer in moderation. A lot of people want abs super fast or will starve themselves if they have a wedding or special occasion coming up. That might work for you for the time being only for a limited amount of time but will absolutely destroy your metabolism in the long run. Your diet needs to be a lifestyle. It needs to be something that you can sustain for the rest of your life. Of course it is completely okay to indulge in your favorite foods once a week but on regular days, your meals need to consist of protein, carbohydrates and fats in a balanced amount.

Any advice for the people that cannot find the right motivation?

As I mentioned earlier, a lot of people want to start living a better and fitter lifestyle and they do try to start off with it, but it is all implemented too quickly. Itâ€™s important to focus on training before nutrition. A lot of people would disagree but if we donâ€™t move enough and increase our activity, weâ€™re definitely not going to burn anything off. Whether it is starting to increase your activity at home by using the stairs more or running around and playing with your kids, you should definitely start off slow.

How many days per week do you recommend people workout?

If youâ€™re a beginner, I would recommend starting off 3 days a week for 30-45 minutes but it all depends on the endurance and physical capacity of an individual.

How important is it to have a Fitness Trainer?

People think that they can follow Instagram or YouTube pages and train themselves but that could also be a bit risky and result in severe injury. I think it is very important to hire a coach who knows what theyâ€™re doing so that they guide you through the process and help you achieve what you want. Definitely invest in an experienced and knowledgeable personal trainer, your body will thank you in the years to come.

Who are some of your inspirations/ fitness coaches that you look up to?

Thatâ€™s a tough one but to name a few would be Bret Contreras, Scott Abel, Steve Mac, Dr, Aaron Horschig & Nam Thomas.

What do you have to say to people that give up too quickly because they donâ€™t see results?

Patience is key. I think that would apply for almost everything. When it comes to your body you need to give yourself time. Suppose you put on 10 inches on your waist in a year, it took you a year to put those on so you definitely need to give yourself a similar amount of time to take it off in a healthy way as well. Regimentation & repetition is where the party is at!

In GT Interview February 17, 2022

In Conversation With JUNAID AKRAM

Comedian and Youtuber Junaid Akram AKA Ganji Swag talks inspirations, struggles and more

Whatâ€™s the significance behind the title Ganji Swag and how did it come about?

So back in the day, Iâ€™m talking 2012-2013, I decided to get rid of my hair because I had a really bad receding hairline. My friendâ€™s girlfriend at the time used to call me Ganji Man just like Spiderman or Superman. Back then there used to be a lot of memes about swag like Swag Wali Topi etc. I used to tell her I have more swag than your boyfriend. This was our silly banter. One fine day, I decided to make an Instagram account. I was confused because Junaid Akram was already taken. I was with that same friend and he said why donâ€™t you go for Ganji Swag? Thatâ€™s the story. Back in the day I used to argue a lot on social media. When people had nothing left to say to me they would say, â€œoh youâ€™re a ganjaâ€. When you embrace something like that, I feel like it takes the power away from the trolls. So I thought I should go with Ganji Swag and thatâ€™s how it happened.

How did your journey as a comedian start?

I used to be the class clown. I was the friend who was always making every one else laugh. But there is a difference between being funny amongst friends and being funny on stage. There are a lot of people who arenâ€™t able to do both. I had a friend called Steve. Steve and I used to watch a lot of stand up comedy. Youtube was new back then. We were huge fans of Seinfeld and we would share observational comedy. So, Steve said why donâ€™t you give this a shot? He thought I had it in me. I thought about it for two years and then finally decided to do it. I found an open mic night. I went there and I did my set. It was great! I thought to myself, this is amazing. The crowd laughed at my jokes and it felt empowering. I kept doing stand up and from there I ventured into YouTube eventually.

Weâ€™ve heard that youâ€™ve struggled quite a bit in your journey. Youâ€™ve even waited tables. If you could meet that Junaid today, what would you say to him?

Yes, there has been a lot of struggle. But I guess Iâ€™m not the only one. A lot of people go through this. I guess itâ€™s situations like these that really prepare you for the future so Iâ€™m really grateful. When I used to do those jobs, I used to hate my life I would complain to God all the the time. But now that I look back, it all makes sense. I had to go through all of those hardships in order to be as thick in my skin as I am today. That allows me to be bold and be the way that I am today in my current line of work. So if I could say something to that Junaid, I would say the same thing that I used to say to myself back then, which is: itâ€™s only a speed breaker in my life. Itâ€™s only a chapter in my life. Itâ€™s not my whole life. Iâ€™m not going to be doing this my whole life. I have a lot of potential and all I need to do is wait. Sar jhuka ke kaam karo. Just wait it out and just be patient. Thatâ€™s with I used to pacify myself with. And I would say the same today. I was glad I was aware of the fact that this is only momentary. Thatâ€™s exactly how it played out.

What, in your opinion, are some of the drawbacks of being a comedian in Pakistan?

Lack of freedom, lack of acceptance. Not just being a comedian, I feel like being an artist in Pakistan, there are a lot of drawbacks. You arenâ€™t respected enough. People donâ€™t treat you nicely. But when thereâ€™s a lockdown, they canâ€™t survive without us either. Be it YouTube, be it Netflix, be it Spotify, artist ke baghair guzara bhi nahi hota lekin usko gaaliyaan bhi deni hain. So thereâ€™s a huge issue of acceptance. If I speak about comedians specifically, thereâ€™s a lack of freedom for sure in terms of the content that you can create or things you can talk about. Thereâ€™s only so much that happens in Pakistan. I also think you canâ€™t talk freely about politics or other institutions. Thereâ€™s really not much left to talk about. Anything can be construed into mockery even if youâ€™re just making a joke about something. Itâ€™s a very slippery slope that you have to tread upon. Itâ€™s not an easy job.

Who are your top 5 favourite comics?

This is a very difficult list to put together! But I guess Moin Akhtar Saab is on the top of the list. I really enjoyed Majid Jehangir. He is one of my heroes. A lot of people donâ€™t know about him. I guess people from my generation do but the younger ones donâ€™t. Internationally, I really enjoy Bill Murr and George Carlin.

Where do you see yourself in five years?

Well, probably doing much bigger things. There are a lot of dreams that I have had way before I started my journey as a Youtuber. Thankfully, everything is falling into place. I wanted to expand my horizons and my expertise. So slowly but surely those things are happening. This year is going to be big because Iâ€™m making a drastic change in my pursuit of success and pursuit of doing wonderful things. Hopefully, I will have a childrenâ€™s show in the next five years because thatâ€™s an area that Iâ€™m really sentimental about. Sadly, there is no content for kids in Pakistan. So hopefully, I will have a channel dedicated to kids and science. I would be happy if Iâ€™m able to pull this off by then.

What question would you like to answer that never gets asked of you?

I donâ€™t think there has been a question that hasnâ€™t been asked. However, whenever Iâ€™m in a public space, a lot of people flock in to grab a selfie. Sometimes, I really wish they would just click one and be off. Or they can talk to me for five minutes and ask me how I am or how Iâ€™m doing but people donâ€™t really care about that. They just want their selfie and off they go. Sometimes I really want to talk to people. But that doesnâ€™t happen much. I would appreciate if people asked me genuinely, â€˜how are you feeling?â€™ And thatâ€™s something that people donâ€™t really think about.

Cancel culture has become very strong these days. People are very quick to judge and even the littlest things get celebrities in trouble. Does that pressure ever get to you? Are you now more careful about the jokes you make?

There are two sides to this question. First of all, yes the world has become very politically correct. Every morning when I wake up, I access my Facebook memories and see the kind of stuff I come across that I used to write ten years ago. It would never ever pass today. But then again those were different times. Evolving is good. I value that and I endorse that. We need to uneducat ourselves and re-educate ourselves about a lot of things. However, jumping on the bandwagon about every little thing is really toxic. A person is only responsible for what they say not for what people understand. Sometimes people misconstruct statements. Iâ€™m not really pressured about anything because Iâ€™m only responsible for what I say. Everyone has their own perception. I canâ€™t go up to every single person and explain to them what I meant at every occasion. People do what they want to do. However, being sensitive is something different. I wont make jokes that I did five years ago or ten years ago. I wont do that because Iâ€™m careful about peopleâ€™s sensitivities. But Iâ€™m not under any pressure because of these people. I understand what needs to be said and doesnâ€™t. If someone is going to create an issue out of every small thing, then thatâ€™s their issue not mine.

Do you have any regrets?

I donâ€™t think so. Iâ€™ve been very blessed Alhumdullilah. The only thing I would say is that I could have done a lot of things a lot earlier if only I had taken certain steps. But everything makes sense now. Everything takes itâ€™s sweet time so itâ€™s important not to rush into things. I have no regrets. I guess one has regrets when one doesnâ€™t want to sort things out. I believe in nipping things in the bud and not carrying things further. I work on regret minimization frame work so I take steps in life much earlier, so at 50 or 60 I donâ€™t look back and say, â€˜oh man I should have done thatâ€™. So I design my life around regret minimization framework. So I do those things that I wont regret in the future.

What do you like to do on days that youâ€™re not working?

I am working every single day. I am working even on my holidays. I just canâ€™t switch off. Thereâ€™s so much to share with people! Thereâ€™s so much to talk about. Even when Iâ€™m travelling or Iâ€™m on vacation with my family Iâ€™m always creating content. If I saw a chori foothpath I have to tell people, look how pedestrian friendly this road is abroad. I just want to communicate a lot of things to my audience so that their exposure also increases. Their minds open up. If they canâ€™t travel for whatever reasons like budget or covid, I want them to travel vicariously through me. Iâ€™m always working.

What advice would you give to people who look up to you and might be struggling to get a start in the industry?

I would say just do it and donâ€™t think too much. I donâ€™t mean start something without putting any thought into it at all. Work things out of course. But donâ€™t think about what people will say, what sort of comments will I get. Stop thinking about all that. The day I stopped thinking about what people will say my life was peaceful forever. It allowed me to take a lot of risks that I might have not taken if I cared about peopleâ€™s opinions. I ventured into this community and this field, I excelled and I expanded my business and now Alhumdulillah everything is great. I would say stop worrying about people and just do you. Do whatever you feel like doing, talk about whatever you feel like talking about. Put your content out there. Donâ€™t worry about whether you have equipment or not. For several years I just used my phone to make videos. Equipment will come itself eventually. Whatâ€™s important is content. If your message is good, if your timing is good, and its concise and agar apka message logon ke dilon ke taar hila deta hai thatâ€™s all you need. You donâ€™t need a red camera or any fancy stuff. Just be true to yourself. Be honest to yourself and your work. Donâ€™t think about earning money. Follow success. If you follow success, money will eventually follow but if you follow money, youâ€™ll never get it because money is number. And numbers never end.

In GT Interview April 18, 2021

GOLDEN BOY FARHAN SAEED

Farhan Saeed stole hearts with his singing and then through some memorable roles on television. This fortnight he chats with Mehek Raza Rizvi about his upcoming projects, fame, family and more

Youâ€™ve won over your fans both as a singer and an actor, but what would you say is closer to your heart?Â

To me being a singer and an actor are both essential forms of entertainment. At the bottom of my heart, I’m an entertainer in every way. Singing is my passion and acting is my craft, so choosing between the two isn’t an option for me. Each of these is a medium of art that I use to express the passion and emotions in me. Through my work I try to connect to my fans on a level that is far deeper. Whether it’s a live performance or an acting project, I believe I take each up in a way that reflects my creativity and dedication. Singing and acting are equally close to me because I tend to put my heart in each of them.

Weâ€™re anxiously awaiting the release of â€˜TichÂ Buttonâ€™. Tell us a little about your role and the equation all co-stars had on set.

‘Tich Button’ is entertainment for the entire family, as it captures the essence of a lively Punjabi-centric household. However, at this point I can’t reveal much about my role. What I can say is that through it we aim to give the audience a full impact of emotions, from some action-packed drama to sweet romance.

Connecting with all my co-actors on set was a great experience. Working with Iman Ali, Feroze Khan and Sonya Hussyn was very refreshing as our chemistry on set coincided in the best way possible. Furthermore, there are many well-known senior actors in it that I finally got the opportunity to work with. I firmly believe that this was one of the main reasons that ‘Tich Button’ was such a joy to work on. The amount of wisdom and support they showed us on set actually guided us through the entire process of making the film.

To sum it up, it’s a labour of our love and hard work. I really hope that people will enjoy watching it as much as we relished making it.Â

Youâ€™ve worked withÂ QasimÂ AliÂ MureedÂ in the past and heâ€™s a close friend of yours. How different was this project from the others?

Qasim and I have worked together on numerous singing and acting projects over the years. Working with someone who knows you well both in front of the camera and behind it is gratifying in its own way. I strongly feel that it’s much easier to work on the craft of a character smoothly when two minds think alike. The best part about working with him is that he’s familiar with my strengths and weaknesses and understands me well.

Now that â€˜Prem Galiâ€™ has ended, are there any new drama serials in the pipeline?

Yes, I do have a couple of new projects lined up that I’m currently working on. One of them is a web series that we’re shooting these days and I also have some new songs in the works that’re going to come your way real soon.

Both your parents are doctors; what inspired you to pursue a career in music and acting?Â

I truly believe that music was (and is) my destiny. Despite belonging to a background of doctors, music always held significant value in my life. It’s been an integral part of our household since I was quite young. I remember my entire family would sit together and enjoy jamming sessions on our favourite melodies. Seeing the true calling in me, my father told me that I just needed to be sincere to whatever I chose to do and do justice to it. Here I am today, doing something that’s very close to my heart and I hope I’ve done justice to it so far.

Out of all the characters youâ€™ve portrayed, which one do you think is closest to your personality and how?Â

Every character that I do more or less has some shades of me. I feel whenever you choose to do a character, there’s always a part of yourself that reflects in it. This is the main reason that attracts you to a particular role. Be it my character in ‘Udaari’ or ‘Suno Chanda’, each of them has a sense of being quintessentially me. Each character is special to me and I try to infuse what I am into every one of them. If I really have to choose, then maybe the closest character twould be Arsal from ‘Suno Chanda’.

Before saying yes to a script or character, how mindful are you of the impact it will have on your audience?Â

I always try to analyse all the connotations that my characters are going to project onto the audiences. Whether it’s a light-hearted character or a headstrong one, I ensure that I give thought to how the audience, and especially my fans, will interpret it. It’s quite important to me that whatever character I choose delivers a message for people to learn from.

WhatÂ would you say have been your biggest learnings as a public figure so far?Â

One of my biggest learnings from this profession has been that gratitude is the right attitude. I’ve also learnt that as long as you’re patient and strive to work hard, things work out just fine. Being thankful to God, your friends, family and fans in all circumstances is the only way that you can move forward; many doors open if you’re true to yourself. However, I also feel that being a public figure in today’s day and age is not at all easy. With the social media era, the level of negativity has somewhat amplified to a point that it’s hard to stay focused and persistent.

You’ve spoken about memories from your childhood. Tell us more about those years.

Well I’ve been lucky enough to experience a childhood that has to be one of the best, with a constant balance of family gatherings, cousins, musical evenings, festivities and cricket. I truly lived every moment of it with my loved ones. We were blessed to have parents that supported us in every way. If I could sum up my childhood in one word, then that would have to be: beautiful.

What is Farhan Saeed like at home?Â

A mix of everything: I’m an artist, a musician, an actor, a dancer, and anything else that I want to be when I’m at home. I believe I’m a simple man and mostly enjoy my time with my family, close friends and some good food. On the whole, a little ordinary and a little fun-that’s what Farhan is at home.

Photography: Rehan Khan

Wardrobe: Fitted

HMU: Ateeq at Toni & Guy

Stylin: Arbaqan Changezi

Art Direction: Maha Rehan

PR: MINT PR and Image Consultancy

In GT Interview November 30, 2019

EYES ON THE RISE ARSLAN ASH: TEKKEN WORLD CHAMPION

Mohsin Saeed has a heartfelt conversation with the Tekken World Champion and first Red Bull athlete from Pakistan, about his harrowing journey to EVO Japan 2019 and overcoming borders and legends.

Describe how you felt after becoming the Evo 2019 Tekken champ?

It was a very emotional moment for me. I always had faith that I could win at the world’s biggest stage, but when it happened I was at loss for words. It was overwhelming as I had a flashback of my whole journey. I felt like I’ve finally achieved something great. Winning two EVOs in the same year is no small feat.

What do you think about the professional esports scene in Pakistan?

I feel my success has brought Pakistan under the spotlight. Our country was an unknown territory in terms of gaming, but now a lot of local players are getting sponsorships to go abroad.

Which other video games do you like to play?

Many people don’t know this, but before switching to Tekken, I was a national champion of The King of Fighters (KOF) XIII. I also enjoy playing Hearthstone, it’s a card game played on mobile.

How does it feel to be the first-ever Red Bull athlete from Pakistan?

Red Bull athletes are a group of the most elite athletes from around the world, so it was always my dream to become one. More importantly though, I’m happy because Pakistan is getting representation at such a high level.

What do you plan to accomplish next as a Red Bull athlete?

I’m looking forward to the Tekken World Tour Finals scheduled for December. I wish to continue my winning streak because it’ll make me the first player in the world to win two EVOs and a world championship in the same year.

What would you say has been the biggest challenge you faced in your journey so far?

I’ve never had it easy. There were countless obstacles, but the most challenging and frustrating one was getting a visa for EVO Japan. It’s very unfortunate that despite having talent, many Pakistani players don’t get sponsorship or a visa. However, in retrospect, I feel such hindrances only increased my drive to win.

What message would you give to aspiring gamers in Pakistan who wish to pursue professional esports?

Confidence is the key to success. Never be afraid of taking risks if you believe you have talent. When I took up gaming as a profession I had to put a lot on stake, but I didn’t let my fears stop me from dreaming big.

In GT Interview July 17, 2019

BAAJI OF THE NATION: IN CONVERSATION WITH MEERA & THE REST OF THE TEAM

In an industry inundated with rom-coms, BaajiÂ is a drama that’s making its mark. The project is the directorial debut of Saqib Malik and the return of Lollywood icon Meera to the big screen. Haider Rifaat sat down with the ensemble cast to talk about the essence of the film

SAQIB MALIK

Baaji is your directorial debut. How does it feel to have made this film?

Itâ€™s a dream come true for sure, as Iâ€™ve wanted to direct a film for forty years. Now that Baaji has been released, it almost feels surreal. I hope that our hard work as a team pays off.

Are you content with the product youâ€™ve created?

Yes â€” we are very happy. I had a terrific cast, a good storyline and screenplay, accompanied by excellent music. When everything combines, it certainly makes a good film. As a director, Iâ€™m satisfied that weâ€™ve made a product with honesty, integrity and something different from the norm.

Was Meera your initial preference for the project?

Yes, Meera was my first choice. I thought of her when I conceived the concept. I had requested Irfan Ahmed Urfi to keep her in mind while writing the script. Meera is a great actress and has so much more to offer. She fits the role like a glove.

Most current Pakistani feature films are geared towards rom-coms. What prompted you to choose a different route and make a dramatic movie?

Iâ€™ve always liked drama and had always hoped to work on something that would engage the audience and be a compelling story at the same time. Baaji is different from a television drama, as itâ€™s a feature film, in its purest form.

MEERA

Do you find that people often misunderstand you?

My statements are often misunderstood; I say something but people take it out of context. Many of my edited videos and speeches are out there for public viewing. People would morph my face onto someone elseâ€™s body and leak fake videos. I just condemn it all.

Why did you decide to make a comeback with Saqib Malikâ€™s debut film Baaji?

I had planned to leave this industry permanently. I wouldnâ€™t have made a comeback without Saqib Malik and his team. They wanted me to stand firm with the industry and that reason alone convinced me to take up the role.

What are your thoughts on the Pakistani film industry?

We donâ€™t make films in Pakistan. We recycle television and theater scripts for the big screen. Film is the largest medium and that needs proper understanding. Why are Hollywood and Bollywood such stable industries and not us? Why is the term, â€˜revival of cinemaâ€™ widely used here and not there? Because they can comprehend filmmaking and its principles. The stars of television appear best on the small screen, and film actors are most compatible with the silver screen. I believe Saqib Malik is a perfectionist and a sincere filmmaker, just like Mahesh Butt, Yash Chopra, Asim Raza and Nadeem Baig. Saqib, Asim and Nadeem are the three Pakistani directors, who in my opinion, know what filmmaking is all about.

Do you think itâ€™s the responsibility of directors, producers and senior actors to introduce new faces on screen?

Definitely â€” itâ€™s our responsibility to help young talent get visibility. I support new faces and would like to learn more from them,Â while also teaching them all that Iâ€™ve learnt over the years. Talent is overlooked in Pakistan and people are given preference because of their personal relationships with others. Our film industry is in dire need of reform because of unprofessionalism and behind-the-scenes tussles. Itâ€™s necessary to hold people accountable for their actions, so those who genuinely deserve a chance can come through with their acting ability.

One thing you wish to clarify about yourself.

You will always see me with a paper and pencil. Iâ€™m a good learner and like to engage in discussions.

A word of advice for film industry aspirants?

You canâ€™t make a good film with arrogance. Demonstrate stardom in your work, be punctual and stay committed. Forget about earning a single penny for two years while working on a quality project. Our industry requires restructuring and we can achieve that if we protect our producersâ€™ investments. Our celebrities refuse to promote their films internationally because they charge a hefty price. A good film is like an open book. You get to learn from it. If youâ€™re a true Pakistani, you will visit the nearest cinema and watch Baaji. Otherwise, I wonâ€™t consider you one.

How do you want to be remembered?

Through my work. I donâ€™t want to be remembered as a materialistic person. I hope to continue living my life with purpose, not as the old Meera. I got the chance to reinvent myself and strengthen my thought process with immense support from Saqib and my friends.

AMNA ILYAS

Three words to describe yourself.Â

Humble, talented and confident.

What compelled you to be a part of Baaji?

Initially, I was only supposed to appear in the song Gangster Guriya. Saqib Malik called me one day out of nowhere and asked, â€œAmna, will you be a part of the cast?â€ I was already aware of the filmâ€™s plot because of my involvment in the project and couldnâ€™t say no. I was very shocked, yet excited to play Neha.

Did you experience any vulnerable moment(s) during the film shoot considering Baajiâ€™s serious themes?

There are many points in the movie where my character, Neha, breaks down completely. One particular moment when ShameeraÂ dismisses and pushes her away for no reason made me feel vulnerable because of my own past.

A valuable lesson youâ€™ve learned from Meera?

When on set, Meera completely forgets about her personal life and just focuses on her work. I really admire that about her.

The trailer shows a power struggle â€” the quest to outdo someone else. Does the theme resonate with our film industry?

Of course â€” a new face replaces an old one. It happens. A person out of sight is out of mind. Itâ€™s the sad truth about any industry for that matter. Experienced actors, who devote decades of service to this profession are easily forgotten, if they dare to take a break. Why is it a requirement for senior actors to prove themselves from scratch? Itâ€™s just unfair.

How would you sum up your co-stars Osman Khalid Butt and Meera in a few words?

Osman: Very professional.

Meera: Brilliant actress. Our generation has not seen the best of her yet and this fact has caught me by surprise too.

Whatâ€™s your take on the fashion world?

Itâ€™s cutthroat; a different universe from television and film. When I was new to modelling, I felt people treated me poorly, more like a mannequin. After transitioning to acting, Iâ€™ve realised the sad reality that models are not revered.

Was performing arts a more conducive work environment for you as compared to modelling?

Performing arts has its own challenges, but yes, I feel more comfortable in the film world.

OSMAN KHALID BUTT

â€œWe’re a very forgetful nation, unfortunately. Our old stars fade into oblivion and we fail to recall why they’ve won national awardsâ€
â€” Osman Khalid Butt

Describe Baajiâ€™s premise.

The film is set on the backdrop of a dying traditional Lollywood, with the new wave of Pakistani cinema and a fading superstar caught at the crossroads.

Does the story have any realistic bearing on Pakistanâ€™s entertainment industry?

For sure. Itâ€™s one of those art imitating life situations. The lines between reel life and real life are blurred. We belong to a patriarchal society, where artists are not regarded for their work. We donâ€™t believe in creating idols. Thereâ€™s a stark difference between how we treat our artists and how Indians glorify their own. Weâ€™re a very forgetful nation, unfortunately. Our old stars fade into oblivion and we fail to recall why theyâ€™ve won national awards.

What do you want us to learn from this project?

To respect stars, especially those who have done good work. The film addresses ageism and sexism. As prevalent as these issues are in our society, one hopes that our thinking changes.

Acting is considered an unstable profession. Is it important to keep a backup career plan before you step into this industry?

Thatâ€™s a very interesting question. If youâ€™re going into this industry thinking you would have a backup career plan, you will never succeed. Show business demands all of you. Your passion becomes your work. Thereâ€™s no point being in this profession, or any other, if youâ€™re not willing to invest your heart and soul in it.

MOHSIN ABBAS HAIDER

Everyone in the film has a different story to share. Whatâ€™s yours?

My character, Aji, is an ambitious young man with big dreams. However, when a girl, Neha (played by Amna Ilyas) comes into his life, his priorities change. Â Nehaâ€™s drive sets Aji on a different path, as he tries to match up to her. The project essays his journey to achieve his goals while pursuing her.

What struck you the most about this project?

Saqib Malik â€” he had planned to cast me in his film years ago. Secondly, the story was intriguing. Itâ€™s not your typical movie with one main lead. Each character is relevant to the premise. It never came to the point of asking, whoâ€™s the lead actor? Who else is in the movie? Once we read the script, we realised everyone had an equal part to play.

Have your personal experiences helped you play on-screen characters even better?

Yes â€” I acted in the drama serial Meri Guriya for my daughter. I could relate to the script because I know how hard it is to lose someone so dear to you.

â€œIf you’re a true Pakistani, you will visit the nearest cinema and watch Baaji. Otherwise, I won’t consider you oneâ€ â€” Meera

Photography by Tapu Javeri
Styling by Anila Murtaza
Makeup & Hair by Depilex

In GT Interview July 17, 2019

O N O U R R A DA R : OSAMA TAHIR

Describe yourself in three words.

Actor, producer and optimist.

When did you start acting?

I started roughly ten years ago while I was in college. I fell in love with the craft and knew this was what I wanted to pursue.

How was your experience with your first film?

Absolutely amazing. I loved every moment of it.

You have a background in theatre, but now that youâ€™ve moved onto films and television, has the transition been difficult?

Itâ€™s different, canâ€™t say harder or easier, just different.

Do you intend to make time for theatre alongside films and television?

Yes, I do intend to. Theatre was my first love and my introduction to acting, so I donâ€™t think Iâ€™ll ever leave it entirely.

How do you spend your spare time?

I try to spend it with friends and family, as I really am a peopleâ€™s person.

You were recently nominated at the Lux Style Awards for Dar si Jati hai Sila. How do you feel about that?

Surprised and humbled.

Who is your favourite co-star?

Ali Junejo, Nazar ul-Hasan, Mohammad Ahmed, Nauman Ejaz … the list will go on. I respect all my peers and continue to learn immensely from all of them.

Where do you see yourself in the next ten years?

Hopefully, as someone who plays an important part in the growth of the entertainment industry.

What one piece of advice would you give aspiring actors?

Work hard. If no one takes you seriously, prove to them that theyâ€™re making a huge mistake.

Interview: Sana Zehra

Wardrobe: Deepak & Fahad

Location: Esquires Pakistan

Shoes: TSM & Co

Photographer: Fahad Rajper

In GT Interview June 28, 2019

â€œMODELS CAN ACTâ€ OFF-DUTY WITH AMNA ILYAS

Multi-talented star Amna Ilyas had been one of the most prominent faces in the Pakistani fashion world before transitioning towards the silver screen. Sana Zehra sits down to have a candid conversation with this model-turned-actress on her journey thus far

â€œStereotyping models as non-actors is a fallacy. Of course they can act and anyone who claims otherwise has been proven wrong globallyâ€

Thereâ€™s a common misconception that models donâ€™t make good actors. Did you feel any pressure trying to prove your craft?

Stereotyping models as non-actors is a fallacy. Of course they can act and anyone who claims otherwise has been proven wrong globally. Acting is a skill anyone can acquire. You just need to be passionate and dedicated to the craft.

When I first transitioned into acting, I donâ€™t believe I was good at all, but I remained committed to my job and started exploring the layers my characters had. I started picking up more work and gave each performance my all. I learn new things every day and feel my understanding of drama improve.

How do you think your modelling career prepared you for films?

Changing multiple looks every day means being in different character each time. From eastern wear to western wear and from wearing tons of makeup to being barefaced, I did it all as a model. This routine taught me how to build a character visually; just a slight change of lip colour can make a huge difference on camera. Modelling also taught me how to face the lens, a long with other aspects of direction.

The trailer for your movie â€œReady Steady Noâ€ is out. How would you say itâ€™s different from typical rom-coms?

â€œReady Steady Noâ€ is a comedy and itâ€™s very easy for people to label lighthearted content as clichÃ©. Weâ€™ve tried to keep our performances as close to reality as possible. Having said that, the audience is the best judge, so Iâ€™ll let them decide for themselves.

â€œWorking with Meera was like a dreamâ€

Another upcoming movie of yours, â€œBaaji,â€ has fans excited. Tell us more about your role and your experience working with Meera.

â€œBaajiâ€ revolves around a girl who works at a beauty salon. Just like every other working woman, she has many dreams and aspirations. She wants to provide a life of comfort for her family and grabs every opportunity that comes her way to fulfill that goal. The big turn in her life comes when she meets a popular star called Shamira. To see how their relationship evolves, youâ€™ll have to see the film.

Working with Meera was like a dream. Sharing screen space with a senior artist like her, who has done over 200 films has to be a great learning experience. Sheâ€™s truly an icon.

When choosing scripts, are you mindful of the impact your character may have on the audience?

I donâ€™t necessarily choose to play a character based on what the audience may think of it. My priority is assessing what I can bring to the table and whether or not I can leave people with some sort of awareness.

In 2015, you lifted the Lux Style Awards trophy for Best Female Model, with an acceptance speech on the lack of inclusivity in the fashion industry. Do you think things have changed since then?

Conversations on inclusivity are definitely gaining momentum on social media, so Iâ€™d say thereâ€™s been improvement since then. However, thereâ€™s still a long way to go.

â€œMy priority is assessing what I can bring to the table and whether or not I can leave people with some sort of awarenessâ€

What is Amna Ilyas like at home? Tell us about your childhood and family.

Iâ€™m super chilled out. At home, youâ€™ll always find me in my pajamas, with a cup of coffee in my hand, spending time with family, or catching up on a good show.

Iâ€™m the youngest of five siblings. As a child, I remember being shy and liked keeping to myself most of the time. The one person who enriched my childhood with her unconditional love and support was my mother. She taught me the importance of hard work and faith. I truly believe thatâ€™s whatâ€™s kept me going throughout my career.

â€œGrowing up, I had a very clear vision for my life and it always revolved around the artsâ€

Your sisters Uzma and Salma were both successful models. Did growing up in their shadow leave you intrigued by the media?

Growing up, I had a very clear vision for my life and it always revolved around the arts. Iâ€™m grateful for having my sisters as inspiring role models. They influenced my decision to foray into the industry and excel at what I do.

What does the future hold for you?

Hopefully many fruitful ventures for my career. I pray the coming years are kind to those I love and they remain happy and healthy. I canâ€™t be certain of where life will take me, but I sure hope the journey is exciting.

SHORT & SWEET

Film screens or fashion runways?

Film screens

Biggest pet peeve?

Unpunctuality

What should every woman do at least once in her life?

Take a solo trip to an exotic land she hasn’t explored before

What’s the best advice you’ve been given?

“Keep quiet and speak only when it matters”

Favourite Pakistani celebs to follow on Instagram?

Mehwish Hayat and Mahira Khan

What irks you most about social media?

How time consuming and addictive it is

What are the last three items on your credit card statement?

A few things from the grocery store

What was the last photo you took?

It was a shot of my salad

What’s the biggest fashion faux pas you’ve committed?

This is quite embarrassing, but I tripped on the red carpet recently. I hope nobody noticed

Who would be on your guest list for an ideal dinner party?

Drake, Rihanna and Meena Kumari

What was the last lie you told?

I told my sister I returned home at 9PM, when in reality, it was much later

One habit you have that annoys your family?

The fact that I don’t make it to family affairs because of my hectic schedule

Do you have a nickname?

Lilly

What one thing would you like to change about the entertainment industry?

Favouring light skin over dark skin

What’s your favorite movie quote?

“I’ll make him an offer he can’t refuse.”

Interview: Sana Zehra
Coordination: Umer Mushtaq
Styling: Aneela Murtaza
Hair & makeup: N-Pro
Wardrobe: Deepak Perwani
Photography: The Rohail
PR: Catalyst & Mindmap Communications

In GT Interview June 2, 2019

Style staples

Ace fashion stylist EhtEsham Ansari styles Mishaal Khan, a world affairs enthusiast, human rights & environmental sustainability activist and budding photographer, in a summer staple every woman should own â€” flared pants

â€œthe three looks are youthful and minimalist with a touch of extravagance. Keeping the scorching heat in mind, I chose weather-friendly colours and fabrics. These outfits are perfect for a weekend brunchâ€
â€”EHTESHAM ANSARI

M U S E : M I S H A A L A F Z A L
H A I R & M A K E U P : A R O O J @ S T U D I O Z S A L O N & S P A
S T Y L I S T : E H T E S H A M A N S A R I
W A R D R O B E : Q U I Z P A K I S T A N
J E W E L L E R Y : A L I J A V E R I
C O O R D I N A T I O N : S A N A Z E H R A
P H O T O G R A P H Y : A R S A L A N B I L G R A M I @ A . B I L G R A M I S T U D I O

In GT Interview June 2, 2019

In Conversation with: Zubab Rana

Model-turned-actress Zubab Rana has garnered acclaim for her role in the recently concluded drama serial â€œBandish.â€ Haider Rifaat sat down with her to know more about the rising star

What drew you to acting?

I knew I wanted to act since I was a child. The way actors are able to portray different characters and bring them to life has always fascinated me.

Tell us about your role in Bandish.

I played the character of an innocent bride-to-be, who happens to be a victim of black magic.

Are you open to experimentation with roles?Â

Of course, I would like to play versatile characters. I feel doing justice to a challenging role is any actorâ€™s biggest achievement.

Will you consider signing a film anytime soon?Â

Definitely! If the right script comes along, Iâ€™d be game.

Who has been the biggest influenc in your life?

My father. The values heâ€™s instilled in me and the way heâ€™s lived his life continue to inspire me daily.

Do you think a career in acting makes it difficult to spend time with your loved ones?

I canâ€™t speak for my colleagues, but I make sure I take enough time out for those who matter.

How do you stay fit?

I strongly believe a healthy body ensures a healthy mind. I donâ€™t necessarily follow a set diet plan, but I try to make healthy choices whenever I can.

Define beauty.

I donâ€™t think there is anything more beautiful than confidence. A confident person wins half the battle before even drawing his sword.

What makes you smile and what scares you the most?Â

My motherâ€™s happiness makes me smile. What I fear most on the other hand, are my loved ones going through adversity.

Your thoughts on marriage?Â

Iâ€™m open to the idea of marriage, when the time is right, with the right man.

What brings you the most satisfaction?

Iâ€™m a very family oriented person. Whenever my family is happy and content, Iâ€™m satisfied.

Whatâ€™s the best advice youâ€™ve received?

â€œJust have faith in God.â€ It has always helped me.

â€œThe way actors are able to portray different characters and bring them to life has always fascinated meâ€

Whatâ€™s on your bookshelf?

Iâ€™m not much of a reader. All I ever read are the scripts I receive.

Whatâ€™s on your to-do list for the coming months?

Iâ€™m planning to travel and Europe is most definitely on the list.

Your greatest indulgence?

Freud said, â€œTo be happy, all one needs is love and workâ€ and I would define that as my indulgence.

If you could, what one piece of advice would you give to your younger self?

I wish I had understood the importance of self-worth. Therefore, Iâ€™d advise my younger self to be proud of who she is and to stay true to her beliefs.

LATEST EMAGAZINE
EDITOR’S NOTE

Read More

There is something deeply personal about the clothes we choose for life’s most meaningful moments. They become part of our memories, carrying stories we return to long after the occasion has passed. This issue celebrates that connection between style, sentiment and the people behind the designs.
Gracing our cover is Elaria – A Bridal Story by Aisha Imran, a collection that brings together exquisite craftsmanship, intricate detailing and luxurious silhouettes. With grandeur and romance woven into its designs, Elaria celebrates the bride and the story she makes her own.
Inside, we meet Beenish Shah, who turned a longstanding love of fashion into a label of her own. In our interview, she reflects on her beginnings, the lessons of building a business from scratch and the creative vision guiding her journey.
And don’t forget to explore our most-awaited regular features, Best Dressed and Editor’s Picks, for standout looks and discoveries that have caught our eye.
Happy Reading!
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