Influencer and model Mustafa Yazdani talks about his career, his bucket list and hobbies

Did you always want to be a model?

I modelled a little bit when I was a kid, but it was never something I aspired to. Most of my work has been with Rastah. I also do the art direction for them and my involvement there has sort of been a happy accident.

What’s it like being a male model in the Pakistani fashion industry?

I don’t think I’m a model worth worrying about, nor am I very deeply entrenched in ‘the scene’. So I don’t know how much authority I can speak with. However, my personal experience has been overwhelmingly positive and I’ve gotten to collaborate with brilliant artists and created beautiful things.

Who are your favourite Pakistani designers?

I love what Rastah is doing for Pakistan’s image globally. I’m obsessed with the craft and playfulness of Kamiar Rokni, and deeply enamored with the sexiness of Muse.

What was your first shoot like?

My first shoots in childhood were with Lajwanti and Leisure Club and I remember feeling like I was better than everyone else at school by virtue of being a model. When I started modeling again, I was lucky because my first shoot was with Natasha Zubair, and she can make anyone look good.

What do you do on days off from work?

I’m rarely ever off work these days but when I do get time to myself, I try to make time for my friends, read what I can and zone out on my phone for an embarrassing amount of time.

Do you work out?

I’ve started working out recently, as I’m starting to age out the whole ‘waif’ fantasy. Someone once told me that if I wanted to book more Eastern I should think about investing in a barrel chest. I like working out for how it makes me feel, but I’ve always really liked my body as it is.

What are your hobbies?

I like to paint, read, write, all of that. But anyone who knows me will tell you my greatest hobby is just being pretentious on Instagram.

Name three things on your bucket list.

I want to throw a drink in someone’s face. Own a pet cow. Write a book.

How important of a role do you think social media plays in a models life in todays world?

Social media is everything. Most people contact me for jobs through Instagram. I took a break from social media for a month or so and lost out on some great work. Inversely, it can also be a bit irritating to feel like you’re being pigeonholed into a certain identity because of your social media presence. I’d like to try everything.

What advice would you give to young models?

Be pretty, show up on time, and don’t be afraid to embarrass yourself.. oh, also get good at waiting. Being on set is mostly just waiting around.

Good Times


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