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SAIM ALI Makes a Stylish Mark at Milan Fashion Week

SAIM ALI Milan Fashion Week

Milan, Italy – Saim Ali, celebrated style icon and media personality, made waves at this year’s Milan Fashion Week, leaving an unforgettable mark on the international fashion scene. His presence turned heads not only on the red carpets but also across the city’s most exclusive fashion events.

During his high-profile trip, Saim Ali had the honor of meeting fashion legend Anna Wintour, as well as American screen icon Lauren Hutton, who is also a celebrated face of Bottega Veneta. These encounters underscored his growing presence within the global fashion circuit.

Saim was invited as a celebrity guest to renowned designer Dhruv Kapoor’s fashion show, where he shared the front row with Bollywood actresses Huma Qureshi and Mouni Roy, alongside Emily in Paris star Paul Forman. He also graced Italian designer Anton Giulio Grande’s show with his signature charisma and style.

Adding to the glamour, Saim attended the Prestigious Black Carpet Awards, where his red-carpet looks received significant applause from paparazzi and were noted by leading international fashion houses.

He also engaged in a thought-provoking conversation with Italian actor Michele Morrone at his exclusive book launch, further cementing his connection with global creative circles.

Saim rounded off his Milan visit by supporting a noble cause at The Phoenix Circle event in collaboration with The Leela Palace, New Delhi—an initiative dedicated to philanthropy and global impact.

With his impeccable fashion choices and dynamic presence, Saim Ali reaffirmed his place as one of South Asia’s most influential voices in fashion and culture, making this Milan Fashion Week a remarkable milestone in his journey.

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In Fashion

SHAH Summer Vol II

SHAH Summer Vol II

Step into summer with a collection where fine embroideries dance on the airiest of fabrics. Crafted for the warmest days, each piece blends grace with lightness. The palette flows from grounded earthy tones to soft pastels and sunlit brights beautifully capturing the full mood of the season. It’s a story of fashion made to be worn, felt, and remembered.

Instagram: @shahofficial.pk
Website: www.shahofficial.pk
Phone # : +92 329 9694254

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In Fashion

SADHBARG Weaving Resilience, Joy, and Individuality into Fashion

SADHBARG

In a world where fashion often follows fleeting trends, SADHBARG stands out as a breath of fresh air—rooted deeply in meaning, craftsmanship, and spirit. Proudly made in Pakistan, SADHBARG draws its name and philosophy from the marigold, a flower celebrated for its vibrant beauty, strength, and resilience. Much like its floral muse, SADHBARG brings a burst of optimism, timeless elegance, and individuality to every piece it creates.

In this exclusive interview, we sit down with the creative minds behind the brand to talk about their journey, the values that shape their vision, and how they are redefining fusion western wear for the modern soul.

What is the story behind the name “SADHBARG”? How does it reflect the brand’s identity and philosophy?

The name ‘SADHBARG’ translates to a flower with a hundred petals, referring specifically to the marigold. The marigold is a symbol of happiness, resilience, and enduring beauty – qualities that deeply resonate with our brand’s identity and philosophy. Just as the marigold thrives and brings vibrant energy to its surroundings, SADHBARG is about celebrating strength, optimism, and individuality. Our designs aim to embody this spirit – offering pieces that are both joyful and timeless, encouraging individuals to embrace their own unique journey with confidence and grace.

What was the vision when you started SADHBARG, and how has it evolved since its launch?

Our objective has always been to develop a distinctive and original product that resonates with our cultural identity. To create a luxury high-street apparel brand offering both affordability and wearability. I am pleased that our inaugural collection successfully implemented this concept and we intend to maintain our ongoing efforts in alignment with the same vision.

SADHBARG focuses on fusion western wear-what does that mean to you, and how do you define the aesthetic?

For us at SADHBARG, fusion western wear means blending the elegance of traditional craftsmanship with the ease and versatility of contemporary western silhouettes. It’s about creating pieces that are rooted in cultural richness but are globally relevant and effortlessly wearable. Our aesthetic is defined by clean lines, refined details, and subtle nods to heritage – resulting in designs that feel both familiar and fresh. We aim to offer clothing that allows each individual to express a sophisticated, modern identity while still carrying a sense of timeless grace.

As a brand proudly made in Pakistan, how do you incorporate local craftsmanship or resources in your design and production processes?

Being proudly made in Pakistan is at the heart of SADHBARG’s identity. We actively incorporate local craftsmanship by working closely with skilled artisans, and fabric makers from different regions of the country. Our designs often feature techniques that celebrate Pakistan’s rich textile heritage, reinterpreted through a modern lens. By sourcing materials locally and investing in homegrown talent, we not only support the local economy but also ensure that every piece carries a sense of authenticity and cultural pride. Our aim is to honor and preserve traditional craftsmanship while making it relevant for today’s global audience.

Who is the ideal SADHBARG client? What kind of woman do you envision wearing your pieces?

“The ideal SADHBARG woman is confident, independent, and unapologetically herself. She values authenticity and seeks clothing that reflects her individuality rather than just following fleeting trends. She appreciates craftsmanship, thoughtful design, and pieces that tell a story. Whether she is attending a formal event, traveling, or simply expressing her personal style, the SADHBARG woman chooses pieces that resonate with her spirit – timeless, elegant, and empowered.

Launching a new brand always comes with its set of challenges-what were some of the early hurdles, and how did you overcome them?

I maintained a clear vision of my objectives.  The realization of this vision encountered some challenges like production and launch delays; however, none proved insurmountable. Through the collaborative efforts of my team, family, and friends, i was able to overcome them.

How do you strike the balance between trend-forward fashion and timeless wardrobe staples in your collections?

At SADHBARG, we believe that true style lies in the balance between innovation and timelessness. While we stay attentive to global fashion trends to keep our collections fresh and relevant, our core focus remains on creating pieces that transcend seasons. We design with longevity in mind – ensuring that every garment not only reflects contemporary aesthetics but also holds a classic appeal, allowing our clients to wear and cherish them for years to come.

How important is sustainability and ethical production to SADHBARG, and how are you approaching it in your business model?

Sustainability and ethical production are integral to SADHBARG’s philosophy. We are deeply committed to building a brand that respects both people and the planet. Wherever possible, we prioritize sourcing local materials, supporting traditional artisans, and minimizing waste throughout our production process. While we are still evolving, our approach is rooted in mindful design, responsible sourcing, and fair labor practices. We believe that true luxury is not just about the end product, but also about the journey it takes to create it – with integrity, respect, and care at every step.

What does the creative process look like at SADHBARG-from inspiration to final execution?

At SADHBARG, the creative process is a thoughtful and layered journey. It often begins with inspiration drawn from nature, art, culture, or even emotions we want to evoke through our collections. From there, we translate these ideas into mood boards, color palettes, and initial sketches. Once a concept is refined, we move into material selection – focusing on high-quality fabrics that align with both our aesthetic and values. After prototyping and sampling, each piece undergoes meticulous attention to detail before reaching its final form. Throughout this process, we remain deeply connected to our core vision: to create designs that are meaningful, wearable, and resonate with the modern individual.

In a competitive fashion market, how does SADHBARG plan to differentiate itself and build brand loyalty?

SADHBARG differentiates itself by offering a distinct fusion of thoughtful design, cultural depth, and contemporary elegance. We are not just creating garments; we are telling stories through our pieces – stories rooted in resilience, joy, and authenticity. Our focus on quality craftsmanship, attention to detail, and a personalized client experience sets us apart. We aim to build brand loyalty by fostering genuine connections with our audience, delivering consistent value, and staying true to our brand philosophy, rather than simply following trends. In a crowded market, authenticity and emotional resonance are what truly create lasting loyalty.

Where do you see SADHBARG in the next 3-5 years, and what are your long-term goals for the brand?

In the next 3-5 years, we envision SADHBARG growing into a recognized name both locally and internationally, celebrated for its unique blend of contemporary design and cultural authenticity. Our goal is to expand our presence through curated collections, strategic collaborations, and meaningful community engagement. Long-term, we aspire to build a lifestyle brand that not only offers beautiful clothing but also inspires confidence, resilience, and individuality in every woman we dress. We are committed to growing thoughtfully – maintaining our core values of quality, sustainability, and creativity as we evolve.

Any upcoming campaigns, pop-ups, or collaborations your audience should be excited about?

We are very excited about the upcoming projects we have in the pipeline for SADHBARG. We are working on a new campaign that will further explore the themes of resilience and individuality, which are at the heart of our brand. Additionally, we are planning a series of exclusive pop-up events to offer our clients a more personal and immersive experience with our collections.  Each initiative is designed to bring our community closer to the essence of SADHBARG – celebrating authenticity, creativity, and meaningful connections.

Lastly, what message do you want SADHBARG to send to young Pakistani women through fashion?

Through SADHBARG, we want to send a message of strength, authenticity, and self-celebration to young Pakistani women. Fashion, for us, is not just about trends – it’s about empowering women to embrace who they are with confidence and grace. We want them to know that they don’t have to fit into any predefined mold to be beautiful or successful. Our pieces are designed to reflect individuality, resilience, and the quiet power that every woman carries within her. SADHBARG is a reminder that true style comes from being unapologetically yourself.

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In Fashion

FARSHI SHALWAR One such regal trend making a comeback in Pakistan’s fashion

Pakistan Farshi Shalwar Fashion

Fashion is cyclical, and some trends return with an undeniable grandeur. One such regal trend making a comeback in Pakistan’s fashion scene is the farshi shalwar. A classic piece rooted in the subcontinent’s history, the farshi shalwar is once again captivating designers and fashion enthusiasts alike.

The History: A Legacy of Elegance

The farshi shalwar dates back to the Mughal era, where it was a staple in the wardrobes of queens and noblewomen. The word farshi means “floor-length,” referring to the way the lower part of the shalwar trails along the ground, creating a dramatic and elegant look. Unlike modern-day fitted shalwars, the farshi shalwar is heavily pleated and voluminous, designed to be worn under long kameezes or angrakhas.

During the late 19th and early 20th centuries, the farshi shalwar was a key part of traditional bridal attire, often paired with chatta patti embellishments and intricate embroidery. However, as fashion evolved, this extravagant silhouette faded from everyday wear, replaced by more practical cuts like the patiala shalwar and straight pants.

The Modern Revival

Fast forward to today, and the farshi shalwar is making a powerful resurgence. Fashion designers such as Hussain Rehar, Farah Talib Aziz, and Faiza Saqlain, Erum Khan, Sadaf kanwal, Muse Luxe, Elan and many more have reintroduced this silhouette in their recent collections, blending heritage with contemporary aesthetics. With its grand flair and nostalgic appeal, it has become a favorite for wedding ensembles, mehndi outfits, and even luxury pret collections.

Social media has played a crucial role in bringing back this regal style. Influencers and celebrities have been seen embracing the farshi shalwar in both traditional and modern ways, making it a trend to watch in 2025.

Styling the Farshi Shalwar Today

While traditionally paired with long or short kameezes and heavy dupattas, modern adaptations of the farshi shalwar allow for more versatility. Here’s how you can incorporate this trend into your wardrobe:

Classic Bridal Look: Pair a heavily embroidered farshi shalwar with a long, flowy kameez and a dupatta draped Mughal-style for a royal bridal look.

Contemporary Twist: Wear it with a short peplum top or a structured jacket to give it a modern edge while keeping the traditional essence intact.

Minimalistic Glam: Opt for a plain farshi shalwar in raw silk with a lightly embellished top for a subtle, chic look perfect for festive occasions.

Styling the Farshi Shalwar Today

While traditionally paired with long kameezes and heavy dupattas, modern adaptations of the farshi shalwarallow for more versatility. Here’s how you can incorporate this trend into your wardrobe:

Classic Heavy Formal Look: Pair a heavily embroidered farshi shalwar with a long or short flowy  kameez and a dupatta draped Mughal-style for a royal bridal look.

Contemporary Twist: Wear it with a short peplum top or a structured jacket to give it a modern edge while keeping the traditional essence intact.

Minimalistic Glam: Opt for a plain farshi shalwar in raw silk with a lightly embellished kameez for a subtle, chic look perfect for festive occasions.

Why the Farshi Shalwar is Here to Stay

The revival of the farshi shalwar is not just about nostalgia—it speaks to a larger movement in fashion that embraces cultural roots while making them relevant for today’s generation. The rise of heritage fashion, the appreciation of slow, handcrafted garments, and the return of grandeur in wedding wear have all contributed to its resurgence.

As we step into a new era of fashion, the farshi shalwar stands as a reminder that style is timeless. Whether worn in its traditional form or reinvented with a modern flair, this classic silhouette is here to stay—making every woman feel like royalty.

Would you dare to embrace the grandeur of the farshi shalwar this season?

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In GT Fashion

RUNWAY REPORT NEO HUM Bridal Couture Week 2024

A Triumphant Return of Glamour and FashionLahore, Pakistan — December 2024 — Neo Hum Bridal Couture Week 2024 made a resounding debut at the prestigious PC Hotel Lahore, marking the beginning of a spectacular celebration of fashion, glamour, and bridal couture.

Ziggi

Zeeshan Danish

Zariya

WOW Jewelery


Vestido1 by Ubair Naeem


Tayyab Aabo


Souchaj


Parishae Adnan


Musferah Saad


Muneeb Nawaz


Mihha


Mehdi


Junaid Jamshed


IQRA FURQAN


Huma Hamad


HSY


Haris Shakeel

Hafsa Imran Khan

Fatima Ashr

Fahad Hussyn


Emaan Rajput


Edge Republic


Basit Sipra


Ayesha Shoaib Malik

Almirah

Ahsan’s Bespoke Menswear

Ahsan Nazir

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In FASHION SHOOT

SHAH A lively and vibrant brand that perfectly captures the essence of joyful living

shah

Introducing SHAH, a lively and vibrant brand that perfectly captures the essence of joyful living. Rooted in an unwavering love for bold design and playful elegance, SHAH brings a fresh approach to everyday fashion for women who embody light and energy.

It’s not just clothing and accessories-it’s a celebration of life, wrapped in undeniable style.

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In GT Fashion

SANIA HASAN COUTURE by Sania Hasan

SANIA HASAN COUTURE

Sania Hasan began her career as the creative head at Motifz, a brand that has carved out its own niche market. Sania Hasan Couture offers designer bridal wear, Formals , and semi formals known for its intricate work, vibrant color palette, and a blend of Eastern and Western cuts.

It offers luxury and tradition intertwined. Sania Hasan Couture stands out as a story of timeless elegance and modern charm, bringing you the most innovative and exquisitely designed products.

We are proud to Present Eight Exquisite designs in the SHC Maharani Bridal Couture ’24 collection, capturing the essence of royal grace and contemporary allure. Each piece is meticulously crafted to blend timeless tradition with modern sophistication.

Photographer: Talha Bhatti @muhamadtalhabhatti
Makeup & styling: Ayan Amir @ayanamir.thestylist
Model: Mahnoor Cheema @mahnoorcheema

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In Cover shoot

HUSSAN ARA MANSION! BY MOHSIN NAVEED RANJHA

HUSSAN ARA MANSION

Step into a reverie of timeless elegance with the enchanting bridal collection b y Mohsin Naveed Ranjha. In the hear t of Karachi ‘s ancient colonial stone buildings, where time seems to stand still, discover a treasury of untold tales with our la test Gold Series bridal collection titled ‘Hussan Ara Mansion! Each delicate stitch in these ensembles serves as a tribute to the narratives of love , joy, and yearning whispered by these age-old walls. From the noble elites to the ordinary souls who once inhabited these halls, their stories are woven into the very essence of our heritage. Inspired by the exquisite tradition of Sola Singhar, acherished beauty grooming ritual of yore , each ensemble is a masterpiece of hand embroidery, reminiscent of the opulent craftsmanship that adorned Pakistani fashion during this golden era. Prepare to be transported to a bygone era of sophistication and splendour.

Muse: @sadafkanwal
Photographer: @rizwan.haq
Stylist: @khojiiii

HUSSAN ARA MANSION

DESIGNER’S NOTE
Born f rom my journe ys to Karachi , the Hussan Ara Collection is inspired by the weathered colonial buildings
that I encountered. Each time I came across these structures, I found myself immersed in a world of stories. These di lapidated edifices, with their faded grandeur, inspired me deeply. Through this collection, my aim is to honor not just the lavishness of past eras, but also the indomitable spirit of those who dwelled within these historic spaces. The collection is centred on the use of finest textiles and elaborate embellishments. Join us as
we journey back in time, honouring the elegance and resilience of those who came before us, and celebrating the enduring allure of tradition

MOHSIN NAVEED RANJHA (Creative Director)

ABUBAKAR NAVEED RANJHA (Managing Director)

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In FASHION SHOOT

HASSAN SHEHERYAR YASIN Up-close with the King of Hearts

HASSAN SHEHERYAR YASIN

Heartiest congratulations, Hassan on achieving the significant milestone of thirty years in the fashion industry. This remarkable accomplishment undoubtedly merits commendation. How do you reflect upon this momentous achievement?

I am deeply moved and gratified by this milestone. Beyond merely completing three decades as a fashion designer, these years have been marked by profound growth and diverse accomplishments, including directing fashion shows and venturing into acting.

The presence of my sister and niece, who walked the ramp for me, imbued the celebration with personal significance. The overwhelming support and attendance of all who came to show their love and support underscored the immense value of familial and professional relationships. Despite facing unforeseen challenges, the unwavering commitment to persevere and ensure the show’s success was emblematic of resilience and dedication.

Hassan you have always been very creative with your fashion shows, and this 30 years celebration was just magnificent. Tell us about all the challenges that you had to face in bringing this huge show together?

The undertaking of this grand celebration presented a myriad of challenges, each demanding meticulous attention and unwavering resolve. Fashion showcases of such magnitude are a rarity in Pakistan, amplifying the complexity of the endeavor. Yet, I am profoundly grateful for the steadfast support and dedication of all involved, driven by their unwavering allegiance to our shared vision.

The journey was marked by countless sleepless nights and formidable obstacles, yet it epitomized the resilience and collective effort of an unwavering team. From orchestrating the intricacies of venue planning and adornment to orchestrating the participation of esteemed international luminaries and distinguished local models, every aspect demanded meticulous attention.

Our team left no stone unturned in imbuing the event with the quintessential essence of HSY’s aesthetic, from the meticulous studio embellishment to the seamless orchestration of the runway. Even the culinary offerings were thoughtfully curated to harmonize with the overarching ambiance of the celebration.

Despite the inherent challenges and moments of fatigue, the overwhelming outpouring of affection and acclaim from all quarters served as a potent antidote to any tribulations encountered. It is this resolute support and the resounding triumph of the event that truly overshadow any adversities encountered along the way.

Hassan, your reputation as the king of Couture precedes you, and your bridal creations, particularly in the rich hues of red, have garnered widespread admiration. However, why do you consistently opt for white as the theme for your celebratory events?

The choice of white as the thematic cornerstone for celebratory events symbolizes unity and inclusivity. It serves to transcend societal differences and foster an environment of harmony and togetherness, where all individuals feel welcomed and embraced. By embodying purity and elegance, white creates a canvas upon which diverse attendees can converge and celebrate collectively, irrespective of social or status distinctions.

Can you mention the names of the distinguished international guests who adorned the ramp for HSY, imparting an aura of global allure to the event?

For our ‘HSY Resort’ collection we had

  • Afshan Samee
  • Anushe Samee
  • Waleed Khalid
  • Maheen Kardar
  • Shehryar Taseer
  • Jalal Babar
  • Rema Taseer
  • Asif Rehman

For our ‘HSY Trousseau’ collection we had

  • Daniel Lee
  • Shoa Caan
  • Haseeb Ahmed Shah
  • Adhrita Nowrin
  • Hormigo Valldeperez
  • Kunwal Safdar
  • Khaled Jamal Mustafa Sharan
  • Nina Filippa Noshin Zandnia
  • Mohamed Labib Rafiq Alborno
  • Sufeena Hussain
  • Ayman Ahmed Fakoussa

Our final segment ‘HSY Couture’ featured:

  • Vaneeza
  • Mehreen Syed
  • Focus Aman
  • Amna ilyas
  • Aimal khan
  • Amna baber
  • Rizwan jaffery
  • Hasnain lehri

The fashion industry of Pakistan has witnessed a fusion of both digital and live elements within a single fashion show for the first time. What was your inspiration behind this?

The integration of digital and live elements within the fashion show reflects a commitment to innovation and redefining industry standards. Inspired by the evolving landscape of fashion showcases globally, the decision to incorporate these elements was driven by a desire to create immersive and unforgettable experiences for our audience. This visionary approach not only captivated attendees but also set a precedent for future fashion events, heralding a new era of experiential excellence.

Revisiting the presence of all the supermodels on the ramp must have evoked nostalgic sentiments. I would be delighted if you could share your most memorable moments with Vaneeza, Mehreen, Fouzia, Hasnain, Waleed, and Aimal.

The reunion with esteemed supermodels evoked deeply nostalgic sentiments, underscoring the profound bonds forged over the years. Each individual holds a special place in my heart, with memories of collaborative endeavors and shared triumphs. Mehreen’s presence particularly moved me, evoking tears of gratitude and reflection. Mehreen was and will always remain the face of HSY.

As for Vaneeza, Fouzia, Hasnain, Waleed, and Aimal, their contributions to the fashion industry have been invaluable, and our collective journey has been marked by moments of immense pride and camaraderie.

Why did you choose Ever New Studios for your 30 years celebration?

The choice of Ever New Studios for the 30 years celebration holds significant sentimental value. It was where my journey in the fashion industry began, accompanying my sister to a commercial shoot. The studio served as a nexus for industry connections and friendships, marking the inception of my career as a fashion designer. Thus, selecting it as the venue for this milestone celebration was a heartfelt tribute to the place where it all began.

Tell us a bit about ‘Trousseau’ and your design philosophy behind it.

Trousseau embodies our commitment to democratizing luxury fashion, offering opulent designs at accessible price points. Our design philosophy revolves around creating exquisite pieces that resonate with individuals worldwide, ensuring that the elegance and sophistication synonymous with HSY’s creations are accessible to a broader audience. Plans for international expansion underscore our ambition to bring the allure of couture to diverse global markets.

Which segment was your favorite from the show & why?

Each segment held profound significance, representing the culmination of meticulous craftsmanship and creative ingenuity. From the intricate designs to the seamless choreography, each segment epitomized the essence of HSY’s artistic vision. It would be remiss to single out a favorite, as each held its own importance and contributed to the overall success of the show.

There was just magic & love in the air on the show

Esteemed fashion designer and cultural icon, Hassan Sheheryar Yasin, widely known as HSY, marked a significant milestone on Friday, April 26th, 2024, commemorating three decades of unparalleled contribution to the fashion industry. The grand celebration, held in Lahore, Pakistan, underscored HSY’s steadfast dedication to innovation and sartorial distinction.

The event, a first of its kind in Pakistan, witnessed the convergence of digital fashion and live show presentation, setting a new standard in the realm of couture. For three decades, HSY has been at the forefront of directing hundreds of shows and fashion weeks, and his latest endeavor highlighted his pioneering spirit by seamlessly integrating both live and digital experiences for a global audience, thus advancing the “Made in Pakistan” brand.

In recognition of his profound influence and eminence within the fashion fraternity, HSY extended invitations to an illustrious cadre of international fashion luminaries, each distinguished in their respective domains. Noteworthy attendees included Shoa Caan, Head of BURBERRY Middle East; Ayman Ahmed Fakoussa, Co-founder of The Qode, LVMH; Daniel Lee, a revered Creative Director who has done shows with mega icons like Beyonce, Nicki Minaj and Mariah Carey; Sufeena Khan, Vice President at IAM Entertainment representing the likes of AP Dillon and Mariah Carey; Kunwal Safdar, Celebrity Chef and founder of Moreish by K; Enrique Hormingo, Founder of MONTROI; UAE Celebrity Nina Zandnia; Haseeb Ahmed Shah and Khaled Sharan, Co-Founders of Creative Clinic; and Adhrita Nowrin, entrepreneur & investor with expertise spanning DeepTech, Fintech, Startups, Investments, Fashion, and Real Estate. Their esteemed presence underscored HSY’s pivotal role in elevating Pakistani fashion onto the global stage, solidifying its status as an epitome of creativity and refinement.

The event also featured prominent Pakistani luminaries, including Vaneeza Ahmed, Hasnain Lehri, Fouzia Aman, and Mehreen Saeed, who graced the runway alongside their international counterparts, culminating in an unforgettable spectacle of grace and sophistication.

Reflecting on the significance of the occasion, HSY has expressed his profound gratitude for the unwavering support and camaraderie that have accompanied his illustrious journey over the past three decades. “I am deeply honored and truly grateful for everyone here and for the opportunity to transcend boundaries, exceed expectations, and showcase the best of Pakistani fashion to a global audience,” remarked HSY.

As the curtains descended on HSY’s 30-year commemoration, attendees were left awestruck by the magnificence of the spectacle they had witnessed. Through his visionary leadership and unyielding commitment to excellence, HSY continues to inspire generations, leaving an indelible imprint on the global fashion landscape.

Event Partner: @jbnjaws

Gifting Partner: @_bigbash @cookieauntypk

Digital Show Director: @nusairrahman.photography

Special Thanks to Evernew Studios & @sajjadgul114

HSY Lounge Setup by: @mahinareki @khizerdurraniofficial

Airline Partner: @flyjinnah

Hospitality Partner: @the_nishat

Social Media Team: @happastudios

PR Team: @phsolutions

Styling by: @zahrasarfraz @glamgencyy @mamoontariq

Hair & Makeup Partner: @nabila_salon @ngents.lahore

Special Thanks to: @khojiiii

Jewellery Partners: @hanifjewellers @dhola.aa

AV Creative Director: @amarali.film

Food & Catering Partners: @sweet_affairs_official

@cravethecaterers

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In GT Fashion

SHOAIB KHAN In conversation with the makeup maestro

In conversation with SHOAIB KHAN

Shoaib has stunned us with his makeup transformations and has become one of the favourite makeup artist in town for both brides and fashion editorials.

Shoaib you are known for your unrealistic yet jaw dropping makeup transformations. Tell us a bit about yourself and what inspired you to become a makeup artist?

I am a very simple, friendly and fun guy. I get along with people easily and that’s probably because I was brought up in a joint family where all your elders teach you to be polite and considerate.  My inspiration of becoming a makeup artist was a wedding I attended in my childhood. When the bride arrived I almost did not recognize her though she was a very close family member. That day I knew I wanted to know what sorcery that was and I knew I wanted to become a powerful wizard.

Some of your transformation looks of late Madam Noor Jahan got a lot of attention on your social media, do you think this and may other transformation looks were a turning point in your career?

Thank you for your appreciation. I do these looks for myself to be honest. I challenge myself and then I try to live upto it and by the grace of the Almighty, I have been successful so far. I can’t say if these looks were the turning point in my career but I received a lot of recognition and love because of them.

Shoaib we saw you dancing your heart out at Ahl-e-Dil; tell us about how you ended up learning classical dance and do you plan to excel your career in this field of art as well?

I have always been into visual and performing arts. I believe that dance is a medium that connects you with your soul. I needed a platform for my connection and Ahl-e-Dil and the Colony gave me exactly that. I would like to pay my gratitude to Fatima Amjad for believing in me and encouraging me all the way. It sure is something very close to my heart but it’s not a career option for me.

Congratulations on opening up your own makeup studio. Tell us about the challenges you had to go through to reach this point and how do you feel after achieving this milestone?

Well, every startup has its challenges and excitement, mine has too but I am very thankful to Allah for all His blessings including this one. I feel grateful but at the same time I believe that “Abhi Ishq Ke Imtihan Aur Bhi Hain”.

Spring wedding season is just around the corner, what do you think will be the ‘spring makeup’ trend?

Spring is all about blossoming and embracing yourself for who you are, and so will be the makeup trend in the spring. Minimalistic makeup and pink tones.

What color palette would be trending for spring bridals and which colours should be avoided?

Pinks, hands down. pastel, subtle, shimmery; all pinks.  Avoid darker shades of lilac, maroon and browns in the spring.

Your three favourite makeup products

Three things that can be sufficient for basic makeup are probably my favorite things too. An eyebrow kit, a lash curler, and a tint for lips and cheeks.

What unique techniques do you use to enhance a client’s natural features?

The only technique that I religiously follow is minimalism. My mantra is “Less is more” and that’s what I do.

Describe a makeup look you created that received significant media attention.

The natural dewy no make look I suppose. That look got me a lot of attention on social media and 9 out of 10 clients ask me for that look.

Share an experience when you had to create a look based on specific character requirements for a film or TV show.

I have not done any TV show or film yet, however when I created my very first look of Maleficent, I worked on some specialized makeup techniques. People loved the look and then I did several more as you mention Madam Noor Jahan, Ma’am Rani, Depika Padokon, Haleema Sultan and Sohail Warraich. Yes I did a Sohail Waraich look as well.

How do you stay updated with the latest trends in the beauty industry?

I keep an eye on international makeup trends. I follow globally renowned makeup artists and I seriously rely on continuing professional development.

Any advice for all the bride-to-Be’s

Dear Brideto-be, please dont stress yourself unnecessarily, take care of your diet and go for a minimal, more natural makeup look.

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In GT Cover Shoot

LA FLEUR by Fatima Khan

LA FLEUR by Fatima Khan

Embrace the vibrant spirit of spring with our latest collection
‘La Fleur’; where Eastern allure meets contemporary grace.
Dive into a kaleidoscope of colors and patterns that mirror the blossoming beauty of the season. Each ensemble is a testament to the intricate craftsmanship and rich traditions that define our brand.

Model: Mahnoor Sheikh, Areeba Tariq
Photographer: Yellow Jacket
Make up artist: Hassan Ali
Jewellery: Fore.pk
Shoes: Lamour

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In GT Fashion

AYESHA SHOAIB MALIK Up-close with the very talented couturier

Ayesha you have been in the limelight with your outfits capturing a lot of attention recently, tell us a bit about yourself?

Alhamdulilah and Thankyou! I’m extremely grateful for the response my work has received in just a short while. My approach to ASM is similar to my personal life. I believe in honesty, hardwork and prayers! I make a continuous effort to be original and unpretentious.

With a wonderful team who supported my philosophy,  I have reached where I am today.

How did you end up becoming a fashion designer? What kind of training or education do fashion designers need?

Since a young age I was inspired by my mother’s aesthetics. Her attention to detail was so refined that as a child I remember her getting my khussas made from the same fabric as my dress for Eid!

I would say I explored fashion through experimenting and studying different fashion trends, combined with my personal choice to find a path for myself. Although professional training is very beneficial, finding your own unique style should be every young designer’s goal.

What’s the difference between a couturier and a ready-to-wear designer?

Unlike couture clothing which is customised and made for a specific client, ready-to-wear are clothes you can buy straight off the rack. Couture is handcrafted and designer to fit the needs and requirements of a client to her personal taste, ready to wear is designed for the likes of the majority according to the latest trends. At ASM both couture and ready to wear lines include fine fabrics and  fashionable cuts.

Who are some famous fashion designers you admire?

Oscar de la Renta, Alexander Mcqueen and Coco Channel are my favourites. Coco Channel being no 1 for being a great influencer of her time. For 60 years, Chanel epitomised her signature style simply by wearing her creations. I second her philosophy that “luxury must be comfortable, otherwise it is not luxury,”. Chanel’s designs stressed simplicity and comfort and revolutionised the fashion industry.

What is your design philosophy?

My design philosophy is to create unique, aspirational work that alludes to sensuality and youthful sophistication. Exquisite details, intricate draping, and a nonchalant sense of style characterize the dresses at ASM. I believe in top notch quality, attention to detail and catering to each individuals personal style and requirement.

Tell us about your experience working with some of the prominent celebrities of Pakistan.

Recently we shot a campaign with Mahira Khan, who exceeds her reputation of being extremely humble and professional. It was an utter pleasure to work together and the results were absolutely stunning!

What would you say is the most challenging part of being a fashion designer?

Personally, I have a flare for understanding someone’s mind even if they are unable to fully express themselves.  This makes my job as a couturier easier for me. My workforce and I are so gelled together, that united we work to produce a garment that is an absolute portrayal of a client’s dream dress.

What are your favourite fashion trends?

My personal favourite this season is sheer fabric with geometrical hand embellishments, showing a fusion of delicacy and modernism. Cut-outs and asymmetrical hemlines on skirts are also a hit trend i’m loving.

What is your recent collection all about?

My recent collection featuring Mahira Khan and Sadaf Kanwal has been inspired by subtle colors, delicate handcrafted attires focusing on elongating the  silhouettes, delicate rain like embellishments that sparkle and make you feel elegant and confident.

Where do you find inspiration for your designs?

My inspiration can come from a variety of sources including nature, art, music, everyday objects, and even my city of Lahore. It’s important to keep an open mind and to look for inspiration in unexpected places. Sometimes a relationship or even an emotion can inspire one to design a whole collection. I believe designing is a way expression, just like painting or singing.

Any advice for the upcoming brides and bridesmaids

As important as it is to look beautiful , it’s even more important to feel beautiful.Love yourself, be confident and have a blast!  Everything will fall in place In sha Allah!

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In GT Fashion

GT FESTIVE PICKS

The winter festive season is here and we have picked some luxurious velvet outfits with intricate details that will help you make a statement and stand out this wedding season!

Sana Safinaz
Rozina munib
Farah Talib Aziz
Ansab Jahangir
Baroque
Faiza Saqlain
Annus Abrar
Nickie Nina
Mina Hassan
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RUKASH An Interview with Makeup Artist

Tell us a bit about yourself and what inspired you to become a makeup artist?

I’ve been running a salon by the name Rukash Salon in lahore since the past 10 years now and what makes me keep going is my passion for what I do. Prior to coming into the beauty industry I was studying journalism in Dubai & being in such a multi cultured place where fashion and beauty was very diversified I had the opotunetey to explore many trends from around the world but my interest in becoming a makeup artist did not start from there, it was way before that. I remember ever since I became a teenager I discovered the power of makeup. Being someone who hardly recieved compliments I remember the first Time I went to a wedding wearing makeup the amount of compliments I received really made me more inclined and keen about learning the artistry even more. Makeup when done right has the power to change people’s perception of how they look at you and that alone gives you a lot of confidence. That is what makeup means to me; confidence.

Where did you receive your training as a makeup artist?

So like I mentioned I went for my higher studies in dubai and though my major was journalism in university I got to do a few internships while my time there and I always opted for fashion and beauty industries so that is where my professional journey towards makeup began. From there on I went to New York, Las Angeles and London. The style that I developed was a fusion of East keeping in mind the pakistani style and that of the west but I would say my signature style is all about neatness even when I have to go heavy with makeup it’s never to heavy like you’ve been painted. While in dubai I was very fascinated by the Lebanese style which was always a little extra but nonetheless supremely neat. I’ve been trained all over the world but to be honest you can get all the training in the world but you won’t stand out unless you have your own unique style. I feel blessed to have the opportunity to learn from so many versatile artist and what I bring to my clients is not just style but a fusion East and West.

What’s your favorite makeup products and what’s a must have for every girl?

Since the past decade a lot of bands have emerged and it gets confusing to choose the right because there’s so much marketing in every brand that comes about but when it comes to skin I make no compromises. For me traditionally the makeup brands that been around for longer still work for me and I don’t like to experiment too much when it comes to my clients skin nor mine. A must have is a foundation for every girl with spf not only does it protect your skin from sun exposure but also blocks from dirt getting into pores having said that foundation is the closest product your skin gets to so it has to be one that isn’t damaging instead refines it and for my clients and myself I love the finish and coverage of Estee lauder double wear. Another must have for every girl is a tint but when they aren’t the right consistency they tend to stain only on the dry patches and that could look off instead of making you look good. My recommendation for tints is actually a Korean brand called Holka, the texture of their tints is velvety which looks and feels luxurious on the skin.

Tell me about three makeup trends you’re a fan of?

1. Smokey eyes
2. Glossy lips
3. A very Subtle contour.

With the upcoming winter wedding season, what colours and makeup looks you think will trend?

Everything glossy will keep shining all through this year and rightly so, highlighted faces are here to stay as well. The only way to pull of a highlighter though is to have good skin hence people should be focusing to keeping a healthy skin by following a healthy diet and skincare once that box is ticked you can’t look more Glamorous than having a glowy face and glossy lips. Going into winters there wont be specific trending colors but we’d be seeing more nude. For hair a tight neat bun, centre partings and half tight ponies will be all the rave.

What do you think is the biggest challenge for makeup artists?

I think there too many off them, anyone who has some makeup and an interest in makeup can make a instgram page and call them a makeup artist. And I’m not saying it’s wrong but they aren’t professionals so I guess it’s challenging for both customers and makeup artists both to differentiate between professionals and amateurs.

Tell us about the three best services your salon offers

I wouldn’t want to brag about our top services but we do whatever we offer with passion. Be it a manicure, makeup or a simple threading we take our time to give a client who has trusted us with the desired look they want. Being a salon owner and a makeup artist it’s my motto to provide my customers hygiene, quality and a standard that I would approve for myself as well.

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GT Festive Picks

From chic

silhouettes to meticulously crafted attires, we have picked up some of the most exquisite pieces from different designers to make you stand out on weddings and all your

formal events!

Hussain Rehar
Mohsin Naveed Ranja
Suffuse by Sana Yasir
Ansab Jahangir
Iqbal Hussain
Muse Luxe
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In Fashion

BESPOKE Luxe collection by Nayya Malik

“Leila – Daughter of the night”
is a perfect wedding / formal dream;
elegant, refined with a panache!

The collection has some exquisite pieces that will make you stand out this festive season!

Muse: @ghania.sohail @shazrayrana
Makeup: @makeupstudiobymehwish
Videography: @faryalazmatphotography
PR and Coordination: @rubiamoghees
Location: @deja_maison
Jewellery: @theembellishofficial
Footwear: @paradoxlondonpk
Stylist: @diary_of_nayya

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IN CONVERSATION With MEHAK ALI By Isra Sheikh

Tell us about your first experience with music?

My first experience with music was great. After learning about music properly I started to understand that music is a separate world which has a connection with God.

How did you get into making music?

I used to participate in competitions during my school days and I soon realised that it’s my passion. I started training snd and now I’ve been in the music industry for 11 years

 

Who are some of your inspirations?

I grew up listening to legends at home since childhood including Nusrat Khan sb, Madam Noor Jahan, Reshma Ji, Atta Ullah sb, Abida Ji so they all are my inspirations.

What song was the most difficult for you to perform and why?

I recorded Bandi in three years because it’s my story and I think it is the story of all strong woman creators.

Who would you most like to collaborate with? 

I would love to collaborate with AR Rehman once in my life

What was the last song you performed?

My last song so far was Kalam “Naari” which means girl.

When will your next album be released?

My next album is going to release in February.

Where do you see yourself in 5 years?

My goal is to work more harder and definitely try my best to make Pakistan proud at international level.

Any advice for aspiring musicians?

Always stay positive, passionate and down to earth. Art means peace and to be an artist is such a blessing just believe in yourself and never ever stop.

Photography: @imeemnoon | Makeup: @makeupbyalishaz
Wearing: @ybq.designstudios | Insta: @realmehakali

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MINAHIL WATTOO IN RAZIYA SULTANA

We speak to influencer Minahil Wattoo about her style, her fashion influences and more

How would you describe your personal style?

My personal style is always evolving depends on my mood and the trends. But if i have to describe it in a few words, I’d say it’s a combination of classy and trendy with a hint of casual chic!

Your favourite fashion designer?

Have been obsessed with lirika Maloshim and Mohsin Naveed Ranjha for over a year now!

Do you believe in sustainable fashion? Have you changed your wardrobe to make it more sustainable in the recent years?

Yes I do. I am obsessed with solids and colour blocking these days. I own at-least 2-3 different solid pieces in each colour and it’s crazy how much you can do with just a few of those!

Where in Pakistan do you love to shop?

Apart from the stunning designer stores that we have so many of in Pakistan, I love going to Liberty Market. I hardly shop there because I can’t bargain but i loveeee capturing the aesthetic and the vibe of the market on my camera! (For insta mainly 😉

What is the oldest item in your closet?

My black Zara T-shirt. It’s sooo basic but so soft at this point in life and since it’s black, it looks like it’s in perfect condition everytime. I can still style it up or down and it never disappoints. Safe to say it’s not only the oldest but also my most favourite item in my closet.

What, in your opinion, are must have items that are essential to a great closet?

  1. A black T-shirt
  2. A white button down
  3. A classic pair of jeans
  4. White tailored pants
  5. At least 3 pairs of neutral heels
  6. Basic gold accessories

And you’re sorted! You can elevate any basic look with a nice pair of heels and gold accessories! Yes, even a white shirt and a black T-shirt!

Your most prized possession?

My mom’s 24k gold pendant that has Allah engraved in and it was given to her by my late grandfather when I was born. (Emotionally and financially 🙂

Your favourite accessory?

Any sort of solid gold jewelry! Literally!

What item in your closet makes you cringe?

OMG! My Ed Hardy T-shirt with all those diamantés engraved in a skull. Haha, it’s almost vintage but i need my kids to see it.

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