There’s no better way to beat the dreary winter days than to doll yourself up in jewels. The Jewel Company and Maha Tahirani show you how
M o d e l : M a h a T a h i r a n i
P h o t o g r a p h y : N a j a m M e h m o o d
Je w e l l e y : T h e J e we l C o m p a n y
H a i r & M a k e u p : S y e d H u s s a i n
C o o r d i n a t i o n : C e n t a u r O n e
A new year means time for a wardrobe update. Who cares if we’re still stuck at home for most of this winter? A good outfit needs to excuse. Captured by one of our favourites, Rehan Khan, this fortnight’s editorial brings you the choiciest selection from Forecasts latest drop
Photography: R e h a n K h a n
Models: F a r e e h a S h e i k h & S a c h a l A f z a l
Wardrobe: F o r e c a s t
Hair & Makeup: A z e e
Styling & Art Direction: M a h a R e h a n
There’s a chill in the air and it’s here to stay. Take inspiration from these vibrant outfits from Chaos and layer up in style for the season
Brand: Chaos Brand
Photographer: Zahra Sarfraz & Azen Malick
Models: Nimra Jacob, Imran Salman, Roshanay Afridi
Makeup: Usman
Stylist: Mehek Saeed
As every year, winter has arrived swiftly overnight. While the days lose their brilliance, it doesn’t mean that your wardrobe should as well. Soffio, captured by Rehan Khan, present a lovely array of winterwear that is sure to brighten up the dark winter days
Photography: Rehan Khan
Model: Aqsa Shah
Wardrobe: Soffio
Art Direction & Styling: Maha Rehan
Hair & Makeup: Azeejee
Accessories: Rang Chamkay
Photographs: Mohsin Khawar
Label: Phulkari
Talent: Eesha Assad & Mushk Kaleem
Styling: Haiya Bokhari
MUA: Ayan Aamir
Color Coded Crime by Seemab Saqib Khan – ft. Zara Peerzada
Creative director: Mahrang Anwer
Model: Zara Peerzada
Photographer: Seemab Saqib
Makeup artist: Sonia Nazeer
Styling: Usama Khan
Creative assistance: Ayesha Anwer
Lebel: Rabia Zahur
Talent: Neha Rajpoot & Atikah
Hair & Makeup: Fatima Nasir
Photography: Rehan Khan
Styling & Art Direction: Maha Khan
Accessories: Noor Jahan Jewels
Zahara by Zuria Dor is an amalgamation of tradiational craftsmanship and impeccable quality. The Zahara collection reflects creativity that reinvents the traditional aesthetic, revising the beauty and sophistication of delicately hand-embellished couture
Outfits: Zuria Dor
Model: Maha Ishaq Tahirani
Photographer: Aleena Naqvi
Make up / hair: Hadi
Jewellery: Jaipur & Co.
Atikah Gardezi brings to life one of South Asia’s most famous painters, Amrita Sher-Gil. A Hungarian-Indian artist, she revolutionised modern art in the Subcontinent and was known for her avant-garde work. Captured by Rehan Khan, this shoot exudes Old World charm
Photography: Rehan Khan
Concept & Styling: Maha Rehan
Hair & Makeup: Azeee
Muse: Atikah Gardezi
Wardrobe: Generation
Accessories: Jewelicious
Designer Murrad Rahim Khan presents a collection that is a tribute to the different facets of a woman, with each design capturing a unique aspect
Designer : Murrad Rahim Khan
Photography: Ali Abbas at 360 Degrees
Art Direction: Hussein Kazmi at 360 Degrees
Videography: Furqan Bhatti at 360 Degrees
Styling: Lara Madhuwal & Murrad Rahim at 360 Degrees
Hair & Makeup: Tuba Shehzad at 360 Degrees
Production: GS Productions
Models: Mohsin Ali, Eesha Assad and Kanwal Ilyas
When dapper meets all things summer! Give it up for 9Lines’ quirky, colourful yet super trendy menswear SS’20 collection. These outfits will take you through a refreshingly fashionable ride. With a mix of tasteful floral, feisty animal prints and graphic stripes, this collection is the perfect way to introduce a bit of colour and pattern into your wardrobe
Brand: Mohtaram
Photography: Nusair Rahman
Models: Arsalan Ihsan & Abeer Asad Khan
Hair & Makeup: Toni & Guy North
Styling: Aarinda Noor
Concept: Fahad Saif
Stuck in a style rut? Let the experts give you a lesson in creating head-turning lawn looks. This fortnight, Saira Rizwan puts together some sumptuous looks from their Saira Rizwan Lawn 20 x Ittehad collection on the gorgeous Sanam Saeed
Wardrobe: Saira Rizwan Lawn 20 X Ittehad
Production: Centaur One
Talent: Sanam Saeed
Photography: Abdullah Haris
Hair & Makeup: Qasim Liaqat, Shoaib Khan
Jewellery: Rema Luxe, Zarq
Shoes: Shoe Planet
Featuring regal designs from Saira Shakira’s bridal couture, photographer Zahra Sarfraz captures the beautiful Tehreem Gohar in her distinctive style through her lens. Browse through our pages for this unique equestrian inspired shoot
Photography : Zahra Sarfraz at Centaur One
Model : Tehreem Gohar
Wardrobe: Saira Shakira
Makeup : Sameera Shaheen Malik
Hair : Nazia Tehmour
Coordination : Centaur One
Stuck in a style rut? Let the experts give you a lesson in creating head-turning spring outfits. This fortnight, Maha Rehan puts together eight looks on Atikah Gardezi to inspire your imagination
Model: Atikah Gardezi
Photography: Rehan Khan
Wardrobe: Farida Hasan
Art direction & styling: Maha Rehan
Hair & makeup: Azee Jee (Azeem)
There’s just something about the ‘50s that captivates our imagination, even after all these decades. In this editorial, the talented lens of Mohsin Khawar transports us to a quintessential American diner from the days gone by, when preppy fashion reigned supreme
Photography & concept: Mohsin Khawar
Art direction, props & styling: Aysha Mohsin
Model: Fareeha Sheikh
Hair & makeup: Sonia Nazir
Wardrobe: Nine Lines
Location: Big Moe’s Diner
With the rise of ecommerce in Pakistan, it’s not a surprise that shoppers eagerly wait for online lawn launches. On February 15, GulAhmed unveiled the Summer Lawn Collection 2020 and the response has been overwhelming. Fashion enthusiasts are crazy about the Chunri Lawn and Vintage Garden prints.
From hot pinks to midnight blues to pearl whites, the SummerLawn Collection has something for everyone.
The Summer Basic 2020 Collection celebrates the traditional craftsmanship of Pakistan.For this collection, GulAhmed has introduced a unique blend of timeless designs, deep-rooted tones and indigenous textures. The Chunri, Chequered, and Block Print edits have become crowd favorite as many of the prints have already been booked.
Keeping in mind the modern woman of today, GulAhmed has meticulously crafted the Vintage Garden Collection comprising single ethnic prints. The lawn is a true representation of the nation’s heritage, blended together with modern cuts and sensibilities. Women from all over Pakistan and beyond have been ordering these lawn pieces for their seasonal wardrobe.
There has been a long-lasting relationship of trust and loyalty between GulAhmed and the mothers of the nation. The fabric brand takes pride in innovating and designing lawn for the women who depend on GulAhmed to provide them with support, comfort and luxury to step out and carry out their work effortlessly. The Tribute to Mothers Collection features stunning unstitched lawn shirts and three-piece suits which are prefect to create shalwar kameez. A traditional favorite, the edit pays tribute to the unsung heroes–lovingly known as mothers.
For those who are looking to create statement dresses, the Summer Premium Collection is perfect for creating high fashion outfits. Tissue Silk, Swiss Voile, Chiffon, Jacquard, and Chantilly de Lace are some of the show-stopping fabrics of the collection. The collection is a beautiful display of tranquil hues, innovative patterns and incandescent fabrics, all coming together to paint one stylish picture this summer.
GulAhmed’s Bagh-e-Gul Collection is all about eye-catching elegance, vibrant hues and chic patterns that will make heads turn. Taking inspiration from nature itself, the collection features vibrant one-piece single shirts and two-piece suits that transcend traditional design aesthetics. Each print reflects the art of fusion where color blends beautifully with texture and trend creating a fresh, joyful experience.
For the cooler days of spring, GulAhmed has created Taani Jacquard Collection 2020. Featuring an exotic blend of quality textured fabric and woven patterns, the Luxury Embroidered Jacquard collection is in a class of its own. The brand has redefined summer vogue by introducing ethereal tones and intricate embroidery together in striking three-piece ensembles.
This year, the lineups pay an ode to the classic ethnic hues, embroideries andage-old printing traditions like chunri and block print. The collection celebrates the patriotic sentiment and the vibrant color palette of the season under the unified hashtag, #PakistanKiPehchan.
Striving towards an ecosystem where sustainability and fashion can coexist, GulAhmed Summer Collection 2020 features sustainable fabrics as a step to become an environmentally friendly fashion company. GulAhmed Summer Lawn 2020 Collectionis now available for online whereas the retail launch is on February 22.
Photographer Zahra Sarfraz captures through her lens, the beauty looks she’s feeling this month
Photographer: Zahra Sarfraz at Centaur One
Model: Nabiha Arshad
Makeup: Sameera Shaheen Malik
Hair: Nazia Tehmour
Coordination: Centaur One
Award-winning couturier, Sania Maskatiya, has multiple accolades to her name. From making a mark in the Pakistani fashion industry with her sought-after, feminine and contemporary aesthetic, to gaining international acclaim, she’s one of the finest fashion designers we have. In this exclusive interview with Haider Rifaat, she discusses her journey
How would you define your relationship with fashion?
I launched my brand with my brother Umair Tabani, who made Sania Maskatiya a reality. We were lucky to translate our passion into full-time careers with the support of our parents.
My sister, Sarah Tabani, is a stylist and she assists us in all of our showcases and shoots. The success of our label is a direct result of our love and dedication towards it. Our business is an integral part of our lives now.
What keeps you motivated to continue growing your brand?
Turning my ideas into reality and bringing them out for the world to see has kept me afloat. My clients’ feedback motivates me every day to work harder.
“We received an overwhelming response from the international community and seeing the potential for growth, we may consider operating abroadâ€
How has western style inspired Pakistani fashion?
Western style has had a positive impact on our local industry. Our fashion has gone a step ahead with the perfect fusion of western and eastern wear. It’s brought something unique to the table.
How was Sania Studio conceived?
Sania Studio is the sister brand of Sania Maskatiya. The concept emerged when we decided to execute a dedicated western line with our signature prints and embroideries.
What was your experience like showcasing Sania Studio at New York Fashion Week?
I wanted to represent Pakistan in a positive manner and promote our brand’s aesthetics. We received an overwhelming response from the international community and seeing the potential for growth, we may consider operating abroad.
The process of translating my creativity and imagination into a collection shown to a foreign crowd was challenging and surreal. It was a great experience and we’re excited to return to NYFW soon.
“I launched my brand with my brother Umair Tabani, who made Sania Maskatiya a realityâ€
Why didn’t you consider Pakistani models to walk the ramp for your show at NYFW?
All international and local fashion sprees have their own modelling agencies assigned to the designers for auditioning. We had no option in choosing Pakistani models to take charge of the ramp at NYFW.
What are some tips to keep in mind when styling western wear?
Minimalism is on trend these days. Don’t overdo anything, that’s the rule.
What makes an ideal winter ensemble?
It can be anything my clients feel warm and comfortable in. We launch our winter festive collection each year in jewel tones and warm fabrics. Shawls and jackets are also hip this season.
What’s new for Sania Maskatiya?
For now there is a lot happening. We’re in constant search for new luxury prêt, semi-formal and formal designs. We’re gearing up for the upcoming fashion season, especially our showcase at NYFW 2020.
Does your brand offer reasonable price points?
We have something for everyone in store from high-end couture to affordable fashion.
“We’re gearing up for the upcoming fashion season, especially our showcase at NYFW 2020â€
What do you feel sets your brand apart?
Our brand caters to luxury prêt and bridal couture. My work consists of quality fabrics, tailoring and unique design that reflect in all my pieces.
Apart from fashion design, what else are you passionate about?
My love for art has brought me here today, so anything related to it catches my interest. Travelling provides me the right kind of exposure, as I’m able to draw inspiration from new places.
Delphi’s new cruise line uses beautiful handwoven silk crochet to capture the mood and colours of the ocean, and the vibrant hues of the sun-kissed sky
Diamond Jewellery: Aliel Pakistan
Photography & Art Direction: Ayaz Anis
Hair & makeup: Raana Khan
Location courtesy: Private residence of Zahid & Shomaila Maker, Old Clifton.
House circa: 1929
The maestros at Guddu Shani pull off yet another captivating editorial for our readers. Browse through to see art come to life.
Photography and concept: M Ali Abbas ( @maliabbasofficial) at Guddu Shani
Shot For: Guddu Shani (@guddushani)
Talent: Bakhtawar Anjum (@bakhtawar_bk)
Wardrobe: Mahpara Khan (@mahparakhan)
Makeup: M Mansoor Khan at Guddu Shani (@ma.nsoorkhan)
Styling: Usaf Ahmed at GudduShani (@usafahmed)
Post producer: Ali Butt at GudduShani (@crtvthink)
Stuck in a style rut? Let the experts give you a lesson in styling wedding staples. This fortnight, socialite Saira Tiwana put together three looks to inspire bridesmaids and wedding goers, with hair and makeup by AVA Spa and Salon
Brand: SFK Bridals @sfkbridals
Muse: Saira Tiwana @sairatiwana
Hair & Makeup: AVA Spa and Salon @avaspansalon
Jewellery: Maheen Jewels @maheenjewels
Photography: Seemab Saqib Khan @seemabsaqibkhan
Brand: Rajbari
Muse: Hania Aamir
Hair & Makeup: Qasim Liaqat
Photography: Shayan Sherwani
Stylist: Mehek Saeed
Coordination: Mint PR
Afsaneh’s magnificent formals collection, Pareesa, features resplendent designs in velvet, silk and organza with intricate tilla, mirror and thread embellishments. The beautiful Aymen Hikmat picks her favourites and styles them for our readers
Photographs by ALI AGHA
For the modern-chic bride who prefers going the minimal route — bid adieu to boring and undistinguished looks, as the era of experimental silhouettes, distinct styling and vivid colours is here
Designer: Hira Ali Studios
Photography: Zahra Sarfaraz at Centaur One
Makeup: Toni & Guy
Models: Meher Janjua, Anushka Qizilbash & Sania Ahmed
Location: Gaddafi Open Air Theatre
Art Direction: Aniqa Fatima
Styling: Maryam Raja
Jewellery: Hayalutfullah, Jewelicious & Traditional Jewellery
Who says gymwear has to be boring? With fitness being on everyone’s mind nowadays, athleisure is on the rise. Browse through for some funky looks
Models: Arsalan Ihsan & Tara Rajput
Concept & Photography: Arslan Manzoor at 360 Degrees
Wardrobe: MANGO at AK Galleria, Haraka & Koyo by Lulusar
Styling: Areesha Chaudhry
Hair & Makeup: Mansoor Khan at 360 degrees
Coordination: Murrad Rahim Khan at 360 Degrees
Label: ZARTASH, HANIF JEWELLERS
Talent: MANAL SALEEM & FAREEHA SHEIKH
Photography: REHAN KHAN
Art direction, stylist: MAHA REHAN
Hair & makeup: UMAR AZIZ
