With the rise of ecommerce in Pakistan, it’s not a surprise that shoppers eagerly wait for online lawn launches. On February 15, GulAhmed unveiled the Summer Lawn Collection 2020 and the response has been overwhelming. Fashion enthusiasts are crazy about the Chunri Lawn and Vintage Garden prints.

From hot pinks to midnight blues to pearl whites, the SummerLawn Collection has something for everyone.

The Summer Basic 2020 Collection celebrates the traditional craftsmanship of Pakistan.For this collection, GulAhmed has introduced a unique blend of timeless designs, deep-rooted tones and indigenous textures. The Chunri, Chequered, and Block Print edits have become crowd favorite as many of the prints have already been booked.

Keeping in mind the modern woman of today, GulAhmed has meticulously crafted the Vintage Garden Collection comprising single ethnic prints. The lawn is a true representation of the nation’s heritage, blended together with modern cuts and sensibilities. Women from all over Pakistan and beyond have been ordering these lawn pieces for their seasonal wardrobe.

There has been a long-lasting relationship of trust and loyalty between GulAhmed and the mothers of the nation. The fabric brand takes pride in innovating and designing lawn for the women who depend on GulAhmed to provide them with support, comfort and luxury to step out and carry out their work effortlessly. The Tribute to Mothers Collection features stunning unstitched lawn shirts and three-piece suits which are prefect to create shalwar kameez. A traditional favorite, the edit pays tribute to the unsung heroes–lovingly known as mothers.

For those who are looking to create statement dresses, the Summer Premium Collection is perfect for creating high fashion outfits. Tissue Silk, Swiss Voile, Chiffon, Jacquard, and Chantilly de Lace are some of the show-stopping fabrics of the collection. The collection is a beautiful display of tranquil hues, innovative patterns and incandescent fabrics, all coming together to paint one stylish picture this summer.

GulAhmed’s Bagh-e-Gul Collection is all about eye-catching elegance, vibrant hues and chic patterns that will make heads turn. Taking inspiration from nature itself, the collection features vibrant one-piece single shirts and two-piece suits that transcend traditional design aesthetics. Each print reflects the art of fusion where color blends beautifully with texture and trend creating a fresh, joyful experience.

For the cooler days of spring, GulAhmed has created Taani Jacquard Collection 2020. Featuring an exotic blend of quality textured fabric and woven patterns, the Luxury Embroidered Jacquard collection is in a class of its own. The brand has redefined summer vogue by introducing ethereal tones and intricate embroidery together in striking three-piece ensembles.

This year, the lineups pay an ode to the classic ethnic hues, embroideries andage-old printing traditions like chunri and block print. The collection celebrates the patriotic sentiment and the vibrant color palette of the season under the unified hashtag, #PakistanKiPehchan.

Striving towards an ecosystem where sustainability and fashion can coexist, GulAhmed Summer Collection 2020 features sustainable fabrics as a step to become an environmentally friendly fashion company. GulAhmed Summer Lawn 2020 Collectionis now available for online whereas the retail launch is on February 22.


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