Award-winning couturier, Sania Maskatiya, has multiple accolades to her name. From making a mark in the Pakistani fashion industry with her sought-after, feminine and contemporary aesthetic, to gaining international acclaim, sheâ€™s one of the finest fashion designers we have. In this exclusive interview with Haider Rifaat, she discusses her journey
How would you define your relationship with fashion?
I launched my brand with my brother Umair Tabani, who made Sania Maskatiya a reality. We were lucky to translate our passion into full-time careers with the support of our parents.
My sister, Sarah Tabani, is a stylist and she assists us in all of our showcases and shoots. The success of our label is a direct result of our love and dedication towards it. Our business is an integral part of our lives now.
What keeps you motivated to continue growing your brand?
Turning my ideas into reality and bringing them out for the world to see has kept me afloat. My clientsâ€™ feedback motivates me every day to work harder.
â€œWe received an overwhelming response from the international community and seeing the potential for growth, we may consider operating abroadâ€
How has western style inspired Pakistani fashion?
Western style has had a positive impact on our local industry. Our fashion has gone a step ahead with the perfect fusion of western and easternÂ wear. Itâ€™s brought something unique to the table.
How was Sania Studio conceived?
Sania Studio is the sister brand of Sania Maskatiya.Â The concept emerged when we decided to execute a dedicated western line with our signature prints and embroideries.
What was your experience like showcasing Sania Studio at New York Fashion Week?
I wanted to represent Pakistan in a positive manner and promote our brandâ€™s aesthetics. We received an overwhelming response from the international community and seeing the potential for growth, we may consider operating abroad.
The process of translating my creativity and imagination into a collection shown to a foreign crowd was challenging and surreal. It was a great experience and weâ€™re excited to return to NYFW soon.
â€œI launched my brand with my brother Umair Tabani, who made Sania Maskatiya a realityâ€
Why didnâ€™t you consider Pakistani models to walk the ramp for your show at NYFW?
All international and local fashion sprees have their own modelling agencies assigned to the designers for auditioning. We had no option in choosing Pakistani models to take charge of the ramp at NYFW.
What are some tips to keep in mind when styling western wear?
Minimalism is on trend these days. Donâ€™t overdo anything, thatâ€™s the rule.
What makes an ideal winter ensemble?
It can be anything my clients feel warm and comfortable in.Â We launch our winter festive collection each year in jewel tones and warm fabrics. Shawls and jackets are also hip this season.
Whatâ€™s new for Sania Maskatiya?
For now there is a lot happening. Weâ€™re in constant search for new luxury prÃªt, semi-formal and formal designs. Weâ€™re gearing up for the upcoming fashion season, especially our showcase at NYFW 2020.
Does your brand offer reasonable price points?
We have something for everyone in store from high-end couture to affordable fashion.
â€œWeâ€™re gearing up for the upcoming fashion season, especially our showcase at NYFW 2020â€
What do you feel sets your brand apart?
Our brand caters to luxury prÃªt and bridal couture. My work consists of quality fabrics, tailoring and unique design that reflect in all my pieces.
Apart from fashion design, what else are you passionate about?
My love for art has brought me here today, so anything related to it catches my interest. Travelling provides me the right kind of exposure, as Iâ€™m able to draw inspiration from new places.