Summer seems practically made for getting lost in a good book. But if you find yourself in a reading slump try some of these books to reignite your passion for reading. From romantic comedies to gothic mysteries and classic literature — whatever your taste — we’ve got you covered!

‘Good Material’ by Dolly Alderton

From the New York Times best-selling author of ‘Ghosts’ and ‘Everything I Know About Love’ comes a story of heartbreak, friendship and how to survive both.

Andy loves Jen. Jen loved Andy. And he can’t work out why she stopped. Now he is waiting for his stand-up career to take off, wondering why everyone else around him seems to have grown up while he wasn’t looking.

Set adrift on the sea of heartbreak, Andy clings to the idea of solving the puzzle of his ruined relationship. Because if he can find the answer to that, then maybe Jen can find her way back to him. But Andy still has a lot to learn, not least his ex-girlfriend’s side of the story…

In this sharply funny and exquisitely relatable story of romantic disaster and friendship, Dolly Alderton offers up a love story with two endings, demonstrating once again why she is one of the most exciting writers today, and the true voice of a generation.

‘What We Talk About, When We Talk About Love’ by Raymond Carver

If you’re a fan of minimalism, the name Raymond Carver will undoubtedly be present on your bookshelf. ‘ What We Talk About When We Talk About Love’ is one of his best-known short story collections, and “Viewfinder”, like many of the other stories in the collection, is centred around how we interact with each other in our everyday lives, and our failed attempts at connection that lead to states of self-alienation.

With its spare, colloquial narration and razor-sharp sense of how people really communicate, the collection was to become one of the most influential literary works of the 1980s.

Deceptively easy to read and impossibly concise, Carver’s short stories are ones that you will be re-reading again and again, with fresh eyes every time.

‘Funny Story’ by Emily Henry

If you’re looking for the ultimate light-hearted beach read, this one’s for you.

The inimitable Emily Henry is back with a story of opposite attraction and fake relationships. ‘Funny Story’ tells the tale of Daphne, who was engaged to Peter—until they moved to his hometown in Michigan, where he realized he was in love with Petra, his childhood friend. The polished Daphne decides to move in with Petra’s ex, the disorganized and slightly unkempt Miles. Daphne and Miles then fake a relationship until they potentially, maybe, you’ll-have-to-read-to-find-out-if-they make it.

‘Things We Do Not Tell The People We Love’ by Huma Qureshi

A breathtaking collection of stories about our most intimate relationships, and the secrets, misunderstandings and silences that haunt them.

A daughter asks her mother to shut up, only to shut her up for good; an exhausted wife walks away from the husband who doesn’t understand her; on holiday, lovers no longer make sense to each other away from home.

Set across the blossoming English countryside, the stifling Mediterranean and the bustling cities of London and Lahore, ‘Things We Do Not Tell The People We Love’ illuminates the parts of ourselves we rarely reveal.

‘Normal People’ by Sally Rooney

Sally Rooney has a way of writing about people that makes them feel real. More than just “convincing”, her portrayals of human interactions feel so extraordinarily regular and grounded in reality. If you are a fan of the television miniseries, get to know Marianne and Connell all over again this summer by reading the novel. ‘Normal People’ is an effortlessly enjoyable read, all whilst being an honest, heartfelt study on the roles that we play in each others’ lives, consciously or subconsciously, and how we all have the ability to alter the people around us for better or for worse.

‘Bridget Jones’s Diary’ by Helen Fielding

Written in the form of a personal diary, the novel chronicles a year in the life of Bridget Jones, a thirty-something single working woman living in London. She writes about her career, self-image, vices, family, friends, and romantic relationships.

No doubt you will have heard of the iconic film adaptation of the same name, starring Renee Zellweger, Colin Firth and Hugh Grant. If you are looking for a fun, light read to really sink into your hot-girl summer vibes, ‘Bridget Jones’ Diary’ is the perfect choice. Hilarious and concerningly relatable at points, this book is the book to propel you back into reading after a slump, and is sure to have you giggling to yourself the whole time.

‘Summer’ by Edith Wharton

If you love a good 20th-century classic which explores romance and girlhood while also providing insightful social commentary, Edith Wharton’s ‘Summer’ is the novel for you.

Four words aptly encapsulate this novel: summer fling gone wrong. Young and naive, protagonist Charity Royall falls madly in love with the wealthy Lucius Harney. Starting off as an ethereal fairytale romance, its plot quickly unravels, descending into a gut-wrenching tragedy which exposes the reality of class divisions and the worst of human betrayals. Set in a remote and insular town in New England, the small-town girl is constantly stifled by limitations – just one of the many challenges faced by unemancipated young women of the early 20th century.

‘The Bell Jar’ by Sylvia Plath

‘The Bell Jar ‘ is a classic read for any twenty-something-year-old who might be feeling lost and unsure about who they are and where they’re headed.

Esther Greenwood, a scholarship student blessed with both beauty and brains, has just embarked on a summer internship at a prestigious New York fashion magazine. Isn’t she living the picture-perfect life? Well, at least on the surface! As we progress through the novel, we witness the rapid degeneration of her mental state, which is not least catalysed by the dinning tumult of her internal conflicts. Upon acknowledging the shocking disparity between reality and expectation after taking a first brave step into the adult world, her sense of disappointment and disbelonging conquers the best of her.

‘The Bell Jar ‘ is a highly distinctive and unusual book, and although the era of the 1950’s it represents has faded and disappeared into history, the power of this novel does not dissipate.

‘Rebecca’ by Daphne Du Maurier

Mystery fans will absolutely devour this spine-chilling gothic masterpiece by famed 20th century novelist Daphne Du Maurier. The novel depicts an unnamed young woman who impetuously marries a wealthy widower, before discovering that both he and his household are haunted by the memory of his late first wife, Rebecca.

This horror novel sheds light on the palpable impact which the dead can produce on the living. Before you know it, its eerie yet dreamlike depiction of both mansions and nature alike will be etched in your mind.

‘Picnic At Hanging Rock’ by Joan Lindsey

Lindsay’s swoony, mysterious novel about a group of boarding school girls who disappear without a trace from a day trip to Australia’s Hanging Rock in 1900 is another book perfect for mystery lovers. The novel is both dreamy and haunting with Lindsey prefacing the book with a coy note that suggests the story is factual. The unsettling atmosphere is perfect for a quiet summer afternoon and fans of novels like ‘Gone Girl’ and ‘Sharp Objects’ will find this 20th Century classic particularly enjoyable.

Fatima Shaheen is a Barrister by training. She holds a degree of Bachelor in Law from University of London & was called to the Bar in England & Wales at The Honourable Society of Lincoln’s Inn.

Fatima has diverse work experience from that ranging to hard core litigation to corporate advisory work; from human rights advocacy to influencing law/policy making. Additionally, her TV career spans to around 13 years where she has worked with various private TV Channels hosting different genre of shows. She joined PTV in 2012 with her show ‘Qanoon Bolta Hai’, a popular show recognised by the Pakistani Government to help it fulfill its’ international obligations as per Pakistan’s Periodic Report on compliance with CEDAW in 2017.

Since 2019, Fatima has also been hosting a social issues based English talk show ‘The Society’ at PTV World. Fatima was nominated as ‘Ponds Miracle Woman’ of the Year 2018 & her work has been officially recognised & acknowledged by Pakistan’s first ever ‘Women in Law’ Publication too.

Fatima, you are recognized as one of the most influential women in Pakistan, could you share a bit about yourself and your educational journey?

I did my O & A Levels from Lahore Grammar School after which I completed my University of London, LLB Honours Degree. Then I went to London for my BAR and studied the Bar Vocational Course at Inns of Court School of Law (now City Law School).

A lot of people don’t know this but I don’t come from either a legal or a media background—rather I come from a family of doctors!

From receiving professional education in Law to building your career in media, tell us about the transition.  What compelled you to change your field?

People often ask me that question. A lot of people do not know but in addition to conducting my TV shows, I have been teaching law….furthermore I am also working as an independent legal consultant. Hence it would be wrong to say that I have changed my field completely.

Earlier on in my career, I have worked with top notch lawyers like Asma Jahangir, Justice Ayesha Malik (now sitting a Supreme Court Judge). I always wanted to make most of my practical experience of the profession. I wanted to share my knowledge through media ,and TV allowed me to do just that. I used media to translate all my practical knowledge/ experience of the legal profession for the betterment of the Pakistani masses.

What is the ultimate goal that you want to achieve by spreading awareness and giving life to real taboo issues in Pakistan?

I am a strong believer of the fact that awareness is empowerment for all,especially for women/vulnerable segments of the Pakistani society. Those who are unaware of their rights cannot claim them. Hence my ultimate aim in conducting informative shows is to ‘empower’ the Pakistani society at large.

Debate & discussion about real taboo issues be it child rape, honour killings or domestic abuse etc definitely sensitizes the society about the same. It helps shape societal attitudes in developing zero tolerance for such crimes. Media, as we all know, has a strong role in making & breaking stereotypes &/or in changing perceptions—I (in my limited capacity) try to use my television shows to do just the same.

We know TV Anchor Fatima Shaheen. Tell us something personal about yourself, something which we don’t know?

I am glad I am a principled and secure person, I do not believe we need the opinions or pronouncements of others to feel validated or feel we have self-worth. I believe the most subversive thing a woman can do is be happy with herself. I surround myself with a group of likeminded friends, who I know I can trust fully.  But I must also admit a weak spot of mine—I am notoriously impatient, especially if I sense a weak or flawed argument. If you want to win me over, you either have to be genuinely kind or you have to bribe me to dessert. I’m big on sweets!

What stimulates you to come up with new ideas for your shows?

Several things shape the scope and direction of each show. I actively follow news and latest developments to ensure my shows are up to date and topical, I like to deepen people’s knowledge and information regarding what is happening all around them. I also quite like meeting new people of diverse backgrounds and differing experiences, this helps me deepen my own understanding and offer fresh perspectives on television. As they say, everybody has a story to tell and I have met hundreds of people with stories worth telling.

How do you manage time for yourself in such a busy routine?

To be honest, this has always remained a struggle. I am always striving to be better at time management, which I find easier on the weekends when I am “off” but as we all know, the news never sleeps! I also am quite nocturnal, something I am actively working on changing. But of course the success of a person is based on how diligent they are to their priorities. I work hard to ensure I give time to my work and of course, make time for the most important people in my life too.

Your love for fashion speaks for itself! Who are your favorite designers nationally & internationally?

Sania Maskatiya, Bunto Kazmi & Fahad Hussayn top my list of favorites in Pakistan. Love Coco Chanel’s statement pieces & her distinct signature style, which reflects clearly in all her pieces. Big fan of Elie Saab & the attention he gives to detail in his line. My list would be incomplete without Manish Malhotra & Sabyasachi Mukerjee; both of whom I love for their feminine, exquisite yet balanced designs.

What are the social challenges faced by women in Pakistan’s media Industry? Especially when dealing with sensitive topics?

It isn’t easy being a woman in media anywhere in the world. I would say there is general pressure on a wide variety of issues. First is the painful salary gap between female and male individuals, everyone knows it’s true and yet we are still stuck with this injustice. Yet woman must always work thrice as hard to be seen as credible as their male colleagues. I recall in my early days I was refused a show because I looked too young to be talking about challenges such as domestic violence, divorce, etc. People will flock to hire a young girl if she comes across as a dumb blonde, and seat her next to a smart enough middle-aged or higher male counterpart, showing that gender discrimination is alive and well in our society. Yet I believe these challenges produce real stars because women are tenacious and determined. That is why you have several fantastic female anchors and reporters worthy of admiration.

We know your love for travelling! Which countryyou visited left a lasting impact on you?

I went to Rio De Janeiro, Brazil a few years ago and I must say it was one place which left a lasting impact on me. Brazilians’ ability to smile on everything that came their way, their positive energy and infectious vibes and their zest to celebrate today, likethere is no tomorrow definitely left me thinking…why  it is  so important to celebrate life even when its isn’t good! I met ‘real’ people in Brazil and that is what made the trip so memorable for me!

If you could have coffee with any celebrity/public/historical figure, who would you choose?

I would have coffee with Princess Diana—I am a die hard fan of the late Princess; her looks, her style, her love for humanity, and her kindness will always make her a source of fascination for me. I would like to ask her one question—how did she gain the courage to speak up for what she believed in….against ALL odds?!

In an age of social media and instant access to public figures, how do you manage to maintain an aura of mystery around you?

I think its’ because I am selective about what I share online—I post to keep my followers and fans interested, but not to bore them with every tiny detail of my life. Your aura is established from the tone you set for yourself, the access you give others into your personal space—be spontaneous, but do not let them see everything!

Who has influenced your decisions the most—whether it is in real life or your career?

My mother and my best friend…both. They are two people I always turn to for advice and support. Both of them have always encouraged me to do things—I might just not have done staying in my comfort zone. Later on, these things have turned out to be the perhaps the best decisions of my life!

Your message to your fans?

Love yourself first & everything else will then fall into line!

Photography by: Marib Shahid Alvi

Makeup by: Layla Belal

Wardrobe by: Noreen & Neelam

Zunaira is the owner of Pakistan’s first medical spa, Picture Perfect. She is a licensed and certified permanent makeup and microblading artist with 6 years of experience. Trained in Dubai with PhiBrowsTM and BioTouchtm, she offers microblading, lash services, permanent makeup, and more to enhance your natural beauty and leave you feeling confident and radiant.

So Semi-Permanent makeup, that means we have to put less makeup on in the morning right? What inspired you to become a semi-permanent makeup artist?

Yes, semi-permanent makeup can definitely save time in the morning since it’s designed to last for an extended period. As for what inspired me to become a semi-permanent makeup artist, I’ve always been passionate about enhancing natural beauty and helping people feel confident in their own skin. The idea of providing a long-lasting solution that simplifies daily routines appealed to me, prompting me to pursue this career path.

Tell us a bit about your journey from learning, practicing and then introducing a medical spa in Pakistan.

My journey began as a certified SPMU artist trained by Biotouch and Phibrows UAE. I started by practicing my craft diligently, building my skills and reputation. As demand grew, I transitioned from a home-based studio to establishing a medical spa in Pakistan. It’s been a fulfilling journey of learning, growth, and realizing my entrepreneurial dreams.

Zunaira tell our readers what actually is a medical spa and What treatments are offered at your med spa?

A med spa is a facility that offers medical-grade cosmetic treatments and procedures in a spa-like environment. At Picture Perfect, we specialize in advanced aesthetic treatments like microblading, micropigmentation, facial rejuvenation, injectables, laser hair removal, and skin tightening. Our focus is on enhancing natural beauty and rejuvenating skin in a safe, personalized, and professional environment.

What’s the difference between a MedSpa and a salon?

A med spa offers medical-grade cosmetic treatments supervised by healthcare professionals, while a salon primarily provides hair, nail, and basic skincare services without medical oversight.

What are the four most in demand treatments at your salon?

At our clinic, the four most in-demand treatments are microblading, permanent hair extensions, laser hair removal, and injectables such as Botox and dermal fillers.

As we get to experience a very humid summer season tell us about 3 important treatments we all should go for?

In preparation for humid summers, consider three key treatments: BB glow for radiant skin, especially beneficial as it provides a semi-permanent foundation-like coverage, perfect for days when traditional foundation may not fare well in the humidity. Aqua Gold facial to minimize pores and rejuvenate, and Hair Botox for sleek, frizz-free hair. These treatments ensure skin and hair stay hydrated, radiant, and resilient in humid conditions.

How do you think acceptance has grown towards these procedures and semi permanent makeup in Pakistan?

Acceptance of semi-permanent makeup in Pakistan has surged due to global beauty trends, increased visibility on social media platforms, and the availability of skilled professionals offering these services. This growing acceptance reflects a broader understanding of the benefits these procedures offer in enhancing appearance and boosting confidence among individuals in Pakistan.

What is the difference between BOTOX®? and fillers?

Botox relaxes muscles to smooth out wrinkles caused by facial movements like smiling or frowning, while fillers plump up areas to reduce wrinkles from aging and volume loss.

Are MedSpa services expensive?

MedSpa services may have a higher price point due to the use of advanced technology, medical-grade products, and expertise involved. However, clients often find value in the quality and effectiveness of the treatments.

What are permanent cosmetics?

Permanent cosmetics involve implanting pigment into the skin to enhance facial features like eyebrows, eyeliner, and lips, mimicking the look of makeup for long-lasting results.

Tell us about two most important facials that brides and bridesmaids must get from your salon?

For brides and bridesmaids, our salon offers the HydraFacial and Glow Facial. The HydraFacial deeply hydrates and nourishes, while the Glow Facial exfoliates and brightens for a radiant complexion on the big day. These treatments ensure everyone looks stunning for the special occasion.

What are your future plans and do you plan to introduce some more services at your salon?

Our future plans for the med spa are quite exciting! We’re aiming to expand our services by introducing an Operating Theater (OT) for more intricate procedures. Additionally, we’re looking to collaborate with a plastic surgeon to offer a wider range of aesthetic treatments. Every new innovation in the field of beauty and aesthetics will find its place in our med spa !!!

Have you ever found yourself in a situation where you need to look presentable ASAP? You might have to go to a meeting with your teacher or coach or go to last-minute dinner plans with your friends or family. The last thing you want to come across is disheveled! You want to reflect that you care and value this time. In this video, I’m going to teach you some quick fixes that are essential if you want to look your best despite being in a time crunch. These tips include grooming, picking the right outfit and presenting yourself as polished and put together. If you put these simple tips into practice, you’re guaranteed to turn heads wherever you go!

Article by Nuria Al-Ahmad

Personal Grooming:

Personal grooming is the first step to looking fresh and clean and it really improves your self-confidence too. Grooming yourself properly doesn’t have to take hours — all you really need to do is brush your teeth, put on some deodorant and make sure your hair isn’t too greasy. Ideally, you should freshly shampoo and condition your hair but if you’re in a really tight time crunch you can simply use dry shampoo and hair perfume to refresh your hair.

You should also wash your face and moisturize it thoroughly to get a glowy complexion. Massaging your face while you moisturize is a great habit because it immediately rejuvenates your skin and removes any signs of tiredness. Even if you only massage your face for a minute or two you’ll achieve a youthful and rosy look. No matter how much you need to rush you should never forget one crucial step — sunscreen. This will protect your skin from sun damage and your future self will thank you.

After you’ve done all these basic steps you can move on to styling your hair. This is arguably the most important step because no matter how glowy your skin is, if your hair looks messy and matted you can never achieve a polished look. The best quick fix for your hair is to brush it and put it up into a slicked-back bun or ponytail. This way it’ll snatch your face and give you a put-together look. If your hair is too short to put up you can just pin it behind your ears and this will give you a similar neat look.

When it comes to looking good, the devil is in the details so you should focus on everything including your nails. If your nails are looking jagged just go over them quickly with a nail file. Cleaning under the nails is a must! Invest in a nail brush and scrub away at the grim that wedges in there! This takes two minutes and your fingers and hands end up looking a lot cleaner. Chipped nail polish is a big no so we suggest removing your nail polish altogether since applying a fresh coat on a time crunch is never a good idea. You could end up staining your clothes andthat’s the last thing you want! Clean short nails are the details you want to pay attention too! While you are riding in the car, you can use a nail buffer for an added shine!

Choosing The Right Outfit:

When it comes to transforming from messy to marvelous in a short amount of time choosing the right outfit is crucial. Knowing “when to wear what” will save you countless hours of frantically searching through your closet for something to wear. There are some key rules that everyone should follow while getting dressed and the most important rule is to start with basics. Instead of looking for a statement top, you should opt for a classic white button-down or t-shirt depending on the occasion. Having a good collection of basics in your wardrobe will make getting ready quickly a whole lot easier. If you have a closet full of neutrals then all the clothes you own will go together and you won’t have to worry about matching different colors. A favorite accent color can jump in and create the head turning buzz you are going for! Colors like black and white and different shades of brown complement most skin tones and always look timeless. Bright colors can change the mood, draw attention and attract people to you! Invest in timeless pieces since they stay in style longer while also picking up on the latest trends to stand out!

While curating the perfect outfit you should be mindful of your body shape and height since certain styles of clothing don’t compliment certain body shapes. If you don’t want to spend time worrying about this then the best thing to do is stick to tailored clothing. This means you shouldn’t wear anything too baggy or too tight. Tailored clothing helps you accentuate your unique body shape and gives you an elegant look.

Always remember that a perfect outfit is totally useless if you don’t pay it the attention it deserves. This means you absolutely must iron or steam each article of clothing that you wear. Even simply hanging a wrinkled shirt when you are showering, it will be wrinkle-free from the steam by the time you are done! This simple task takes no more than a few minutes and it makes a huge difference. Paying attention to your outfit also means accessorizing it well and the key to this is remembering that less is more. A simple necklace or bracelet is all you really need to pull your entire look together. When it comes to shoes you should make sure yours are polished and well-maintained and most importantly that they’re appropriate for the occasion. You obviously don’t want to show up to a fancy dinner wearing sneakers or walk into a meeting in flip-flops. If you keep all these tips in mind then dressing in a hurry should be no problem as you’ll already know exactly what to wear.

Presenting Yourself To Others:

When presenting yourself to others it’ s important to look great but you should make sure you smell great as well. Apart from basic hygiene, you should always have a signature scent. When picking the right perfume it’ s important to find one that isn’t too overpowering. You definitely don’t want a scent that’ll make people sneeze or cough when you enter a room. Something subtle yet distinct is the way to go and depending on your personality you can choose any kind of scent whether it’ s floral or musky.

Another tip that’ll help you turn heads when you enter a room is staying mindful of your posture at all times. Walking with a straight back and relaxed shoulders is the key to looking graceful and confident. You should never slouch or hunch up your shoulders as that will ruin the effect of your outfit and diminish your confidence. You should also avoid crossing your arms as that makes you look less approachable to others as does keeping a straight face at all times. Smiling will make you look more approachable and people will perceive you as polite if you smile often.

This goes hand in hand with the next tip which is to always remember your manners regardless of who you’re talking to. Even if you’re just hanging out with your friends, never forget to say please and thank you. Always remember to maintain eye contact during conversations and never interrupt someone else while they’re speaking. When it’s your turn to speak you should do so with assurance and avoid stammering. These subtle changes will make you seem more confident and people will end up respecting you much more.

Glow Up From The Inside Out:

While all these tips are very helpful when quickly fixing your appearance to impress others you should always remember that the real glow-up comes from within. Looking polished and put together isn’t just about following a set of strict rules, it’s about feeling confident in your own skin and making sure your appearance matches this inner confidence. If you feel comfortable and confident in how you present yourself to others only then will you be able to be the best version of yourself. While changing our eating and thought patterns may not lead to immediate changes, they will be helpful in the future and your future self will thank you!! Eating healthy and getting the right vitamins and nutrients from food for our skin, hair and nails will help us look our best! Remember if nature didn’t make it, don’t take it!! Try to eat a “rainbow” of colors from fruits and vegetables and spices in nature. Our thoughts affect our mindset. Engaging in positive self-talk and minimizing our harsh inner critic will also help our confidence and ultimately our appearance!

These tips should help you transform from messy to marvelous, turn heads and attract what you want in no time! Always remember to adapt them to your own personal style and be consistent for the best results.

Anna is a Korean entrepreneur and noblewoman, who hails from a Pakistani royal family. She is the founder and CEO of Anna Korean Beauty, Kim Production, and Kim Traders.

She has made her debut into the field of entertainment with Netflix Korea. Anna will be seen in Netflix’s latest series, ‘Super Rich in Korea.’ This series highlights the affluent lifestyle of ultra-rich people against the multiethnic backdrop of Korea.

Anna tell us a bit about yourself, your family & educational background.

I was born in Pakistan and relocated to Korea with my family when I was five years old. My father is a businessman. We moved to Korea due to my father’s business endeavors, and my mother, who had previously studied at a Korean university, also embraced the opportunity to settle in Korea and now she runs an NGO for foreigners in Korea.

Having lived in Korea for over 25years, I thought I’ll marry Korean but I found the love of my life in Pakistan. Despite initially expecting my future partner to relocate to Korea, the COVID-19 pandemic disrupted our plans, and after two years of separation, I traveled to Pakistan to marry him. Since then, I’ve been splitting my time between Pakistan and Korea.

My educational journey includes attending Korean elementary school, followed by middle and high school at an American international school in Korea. After completing high school, I pursued a BBA degree from Ewha Women’s University in Korea, renowned as one of the most prestigious women’s universities globally.

I have alot of achievements in Korea such as:

  1. Anna Korean Beauty, CEO
  2. Kim Production, CEO
  3. Kim Traders (SMC-PVT LTD), CEO
  4. Asia Pacific Enterprices (Trading Company), Marketing Director (2015-present)
  5. Secretary General, Melting Pot Nonprofit Organization (2017-present)
  6. English Urdu Interpreter, Ministry of Justice (2013~2019)
  7. UN-Habitat Global Ambassador (2020~present)
  8. Ministry of the Interior and Safety – Safety Public Relations Ambassador (2020~present)
  9. Korea Rural Community Corporation Rural Tourism Supporters (2020~Present)
  10. DS Laboratories Korea (Global Marketing Director) (2013~2014)
  11. Korea International Trade Association – University student trade camp held (2013~2014)
  12. Korea International Trade Association – Global Trade Ambassador (2013~2014)
  13. PSAK Pakistan Student Council Female Representative (2014~2016)
  14. Asiana Airlines/Asiana Dream Wings (Project for Korea’s multicultural policy and education program) 2013~2013)
  15. Lecture, Department of Korean Language, National University of Foreign Studies (NUML University), Pakistan (2013.1~2013.3)
  16. Lee & Won Asian Fellowship/Asian international student talent development program (2012.3~2012.12)
  17. Peple To People International/Ewha Womans University Chapter Vice President (2011.2~2012.12)
  18. Immigration Office Refugee Department Official Urdu Interpreter (2010~2019)
  19. Dongducheon Police Station /

Foreign Affairs Division / Criminal Investigation Division / Traffic Interpreter (2008~2013) 20. Myungwon Culture Foundation Korean Tea Ceremony

Instructor Certification and Tea Ceremony Lectures (2008~2011)

You have been born in Pakistan but raised in South Korea; how different are both the cultures and where do enjoy the most?

Growing up in South Korea after being born in Pakistan, I found myself immersed in two distinct yet enriching cultures. Despite being very young when I moved, my parents made sure to instill in us a deep appreciation for our Pakistani heritage alongside embracing Korean customs, especially during our education at an American school in Korea.

My understanding of Pakistan was initially shaped by encounters with Pakistani refugees at my workplace in Seoul Immigration’s Refugee Center. Their narratives often painted a bleak picture of Pakistan, filled with mentions of terrorism, honor killings, and religious strife. However, my parents reassured me that this portrayal didn’t reflect the reality of Pakistan. Determined to see for myself, I embarked on a journey to NAMAL University in Islamabad during my university break. Teaching Korean language and culture there opened my eyes to a different perspective—one that contradicted the negative portrayal I had encountered.

Exploring Pakistan firsthand, I discovered a country rich in culture and warmth, vastly different from the bleak image often portrayed. After marrying into a Pakistani family, I delved even deeper into Pakistani culture, finding surprising parallels with Korean customs. Inspired by this newfound understanding, I’ve dedicated myself to promoting a positive image of Pakistan in Korea, bridging the gap between perceptions and reality.

These days, I find myself embracing life in Pakistan with newfound enthusiasm, relishing the freshness of experiencing a country I’ve never lived in before. Connecting with my Korean friends and establishing a small Korea community in Lahore has been an immensely rewarding experience. Together, we’re not only exploring potential business opportunities but also fostering cultural exchanges with our Pakistani friends. This immersion into Pakistani life feels like an adventure filled with endless opportunities to learn and grow. The vibrant energy of Lahore, coupled with the warmth and hospitality of its people, has captured my heart. In this new chapter of my life, I’m discovering a profound sense of belonging and excitement, making Pakistan my current favorite place to be.

Anna you are the CEO of Anna Korean Beauty, Kim Production and Kim Traders, how do you manage your businesses?

“After moving to Pakistan following my marriage, I found myself missing the bustling pace of my career back in Korea, where I was involved in various ambassadorial roles. Encouraged by my supportive husband, I decided to reignite my professional journey. When a friend, a renowned Korean director, expressed interest in shooting a K-pop music video in India, I saw an opportunity to showcase Pakistan’s potential in the entertainment industry. Bringing the project to Pakistan marked the inception of my production company.

After a brief hiatus, I noticed a gap in the Pakistani market for premium Korean skincare products. Determined to introduce high-quality skincare at affordable prices, I launched Anna Korean Beauty. This venture aimed to cater to the growing demand for authentic Korean skincare solutions in Pakistan.

My entrepreneurial journey took an unexpected turn when I seized the opportunity to collaborate with Netflix, a decision met with both excitement and apprehension from my family. However, I recognized the chance to portray Pakistan in a different light on a global platform. Through our productions with Netflix, my team and I showcased the diverse beauty and culture of Pakistan, challenging stereotypes and fostering a more positive perception worldwide.”

Tell us about your brands Anna Korean beauty, Kim Production and Kim Traders.

Anna Korean Beauty is renowned for bringing authentic Korean beauty products to Pakistan, curated by Korean experts who understand the essence of Korean skincare and cosmetics. With a focus on quality and authenticity, Anna Korean Beauty is the go-to destination for those seeking the best of Korean beauty.

Kim Production is pioneering the introduction of K-pop culture in Pakistan, igniting a fervor for Korean music, dance, and entertainment. As the first of its kind in the country, Kim Production aims to bridge cultural gaps and create a vibrant community of K-pop enthusiasts through concerts, events, and talent showcases and movie productions.

Kim Traders serves as a vital link between Pakistan and Korea, facilitating the export of Pakistani goods to Korea while offering comprehensive business solutions. With expertise in logistics, market analysis, and trade regulations, Kim Traders streamlines the process for businesses looking to expand into the Korean market, serving as a one-stop destination for all their needs.

What’s your favorite aspect of being an entrepreneur?

My favorite aspect of being an entrepreneur is the profound opportunity to inspire and uplift others, especially aspiring female leaders worldwide. Making a positive impact on society and witnessing the fruition of my ideas are deeply fulfilling motivations that drive me forward. Being a role model for girls everywhere is not just a goal, but a mission I wholeheartedly embrace, aiming to empower and encourage them to pursue their dreams fearlessly.

Tell us all about your Netflix series “Super Rich in Korea”

Step into the lavish world of “Super Rich in Korea,” where opulence knows no bounds. Join us as we delve into the lives of the world’s elite, showcasing the extravagant lifestyles of the ultra-wealthy against the mesmerizing backdrop of Korea’s multicultural tapestry.

Prepare to be enthralled by a dazzling array of characters, from Singaporean tycoons to the Arab world’s equivalent of the Kardashians. Experience the allure of Pakistani entrepreneur Anna Kim and the sophistication of Italian fashion icons, all converging in a spectacular display of wealth and influence.

I tired to highlight Pakistan’s rich cultural heritage, vibrant traditions, and the remarkable achievements of its people. In “Super Rich in Korea,” we’ll showcase the elegance and grace of Pakistani culture , their contributions to art, philanthropy, and business. Pakistan will shine as a beacon of positivity and inspiration in our series, celebrating its beauty, resilience, and the generosity of its people.

How do you think your Netflix series, “Super Rich in Korea” will serve as bridge between Pakistan and Korea?

My Netflix series, “Super Rich in Korea,” holds immense potential as a cultural bridge between Pakistan and Korea. By leveraging the vast reach of Netflix,I am providing a powerful platform to showcase the vibrant tapestry of Pakistani culture, brimming with colors and vitality. I am deliberate efforts to feature Pakistani traditional attire, fashion trends, makeup styles, and lifestyle choices not only celebrate the richness of Pakistan’s heritage but also serve as a catalyst for promoting its burgeoning fashion industry on a global scale. Moreover,my inclusion of Korean cultural elements, such as the tradition of charity food, with a spotlight on kimchi, introduces Pakistani audiences to the diverse and flavorful world of Korean cuisine, fostering cross-cultural understanding and appreciation. Through this compelling narrative lens,I am not just creating entertainment but fostering meaningful connections and dialogue between two distinct yet interconnected cultures, thereby nurturing a sense of unity and shared humanity across borders.

What’s your most satisfying entrepreneur moment so far?

My most satisfying entrepreneurial moment thus far has been the recognition of my journey on a global platform like Netflix, where the dedication and perseverance behind my work were showcased. Additionally, seeing my presence on Korea’s largest billboard was a surreal validation of the impact my endeavors have made. These moments not only affirm the significance of my efforts but also inspire me to continue pushing boundaries and reaching new heights in my entrepreneurial journey.

How do you balance your personal life with the demands of running a business?

Balancing personal life with business demands requires careful planning and boundaries. Setting clear work hours, prioritizing tasks, delegating when possible, and making time for self-care are essential. It’s also crucial to communicate expectations with both work and personal contacts to maintain a healthy balance. In Korea early education focusing on time management and work-life balance can instill important skills for navigating professional and personal responsibilities later in life. It’s a valuable approach that can contribute to a more balanced and fulfilling lifestyle.

How would you describe your leadership style?

My leadership style revolves around prioritizing the well-being and growth of my team, viewing them as a close-knit family. I aim to cultivate a culture of professionalism infused with genuine warmth and empathy. By nurturing this environment, I believe we can not only drive business success but also make a positive contribution to society.

What is Anna’s day like when she’s not out for work?

When I’m not at work, I cherish moments with loved ones, discovering new destinations, and immersing myself in diverse cuisines. Whether it’s bonding with family and friends, embarking on adventures, savoring delicious meals, or diving into the captivating world of Korean dramas, these experiences add depth and joy to my life beyond the realm of work.

Makeup & hair styling: Amber Bashir of studio100salon (Pakistan)

Jacqueline Beauty (Korea)

Wardrobe: MNR Design Studio (Pakistan)

JavandiEvent by Sundus Mustafa of Whimsical Parties

Pictures via Netflix Korea

Zahra, I truly appreciate your agreeing to do this interview. Tell me a bit about your career so far, how did you become a fashion stylist?

Since a very young age I used to admire people for how they dressed. I’ve always believed that the way you dress yourself is a silent language & it introduces you before you introduce yourself to anyone else.

Thus I was always way too opinionated about what my mother dressed my sister & I in, & later I carried my opinions to dress those around me.

Till the age of 23 I wasn’t even aware of ‘fashion styling’ being a career option, I witnessed Maryam Raja a dear colleague styling fashion models at a shoot which I was photographing & I was blown away when I found out that people get ‘paid’ to tell other people what to wear & how to wear it.

That’s when the whole concept stuck with me & I decided to pitch myself as a ‘fashion stylist’ to Saira Rizwan for her lawn campaign with Sanam Saeed. I still remember driving around the whole city, going jeweller to jeweller, collecting accessories & putting my mood-board together. I was on top of the world & the feeling hasn’t changed with every time I am chosen for a project!

What prompted you to journey into the field of being a fashion stylist?

Back when I was completing my bachelor’s in psychology at Middlesex London, I was way too unhappy with the subject I was studying. It didn’t excite me, it didn’t intrigue me, I used to find myself lurking outside fashion exhibitions & shows, mesmerised by the world of fashion.

That’s when I started my photography blog & I started photographing street style in London. Back then I believed that photography was my passion but I was wrong, I was actually smitten by how people put together the most basic of pieces to create a look that one could never think of, it was like art to me.

It was the grit that led me to my career as a ‘fashion stylist’, I refused to give up on my passion & perseverance for a career in fashion. My refusal to settle down for a career that gave me no excitement & motivation to wake up in the morning, led me to where I am today.

Who have been some of your inspirations, mentors, or role models?

Clothes are just clothes at the end of the day, I know it’s weird of me to say that considering my career revolves around them. But I don’t think I’ve ever made someone my role model in life on the basis of how they dress.

You can be dressing yourself up in the most glamorous of outfits but if you don’t know how to dress yourself in humility, kindness & generosity, I don’t think there is anything that can save you.

Thus I’ve picked up inspiration from different people in my life – my mother & sister for one – for their hard work & resilience – from my khala (aunt) for how she balances her work life & family. From my father – who places nothing above his value system & has taught me the art of ‘giving’. From my brother – who is passionate about providing for himself & never asking anyone for anything. My husband who is one of the smartest businessmen – he inspires me to be confident with who I am & what I can do.

Tell us all about Glamgency and how do you feel being the founder of Pakistan’s first styling agency?

Back when I was getting married in 2022 – I really struggle to explain my vision for my bridal looks to those around me. Yes I was surrounded by a sea of opinions but I longed for a professional support system. Even for me, someone who dresses models up on daily basis & leads designers ‘how’ to style their fashion campaigns, I was overwhelmed with my own bridal journey.

That’s when I decided that I will open up Pakistans first styling agency & extend my services & professional knowledge to brides to be. Back then no one thought I’d be able to establish ‘bridal styling’ as a service in Pakistan but it was in a matter of months that the response I received was so brilliant! In the past 2 years we’ve styled over 50 brides from every corner of the world.

The best part about ‘Glamgency’ is that I’ve managed to ‘Pakistani Couture’ to every part of the world!

Describe your style in 3 words.

Experimental, flamboyant & modest!

Who are your style icons?

Zendaya is the undisputed queen for me!

How was your experience styling the top icons of the fashion industry for HSY’s 30 years celebration?

I am someone who performs her best under pressure – while working I make sure to push myself beyond my capacity & potential.

I am never happy or satisfied with the work I put out there – I always feel like I can do more! Thus I was constantly driving myself crazy – until a night before the show I broke down in front of Hassan & told him that I simply wasn’t happy with the work I’ve put out. That’s when he reassured me that he thought what I had put together was fabulous & that I was being too hard on myself.

I’d be lying if I told you that changed anything for me – I still grilled myself through the show day – I didn’t get a chance to breathe or process anything – all that I cared about was not letting him or myself down.

At the time of the show my team dragged me to the front of the ramp – forcing me to witness what I had put together & now I feel like had I not done that – I would’ve never felt the storm of emotions that rushed through me in those 4 minutes & 10 seconds.

To style icons – the actual people that blessed Pakistan with fashion & have left their mark in our fashion bibles is something that is truly irreplaceable!

As a celebrity stylist, what are some opportunities you have been blessed to get your hands into?

I am grateful for every single opportunity that has walked my way! Even the ones that broke me down & made me doubt my profession as a ‘fashion stylist’!

You don’t lose when you have a bad day at work & when someone makes you feel like you’re not good enough – you lose when you believe them & give up!

I am more than thankful to Allah Mian for blessing me with resilience, for letting my sensitive little heart take so much in, for making my body strong enough to take more load than I thought it was capable of!

You create opportunities for yourself, by putting yourself out there, by being through the grind, by being on a constant look out!

What challenges do you face as a stylist?

Style is something very subjective! I may love something & you may hate it! It’s not math, there is no right or wrong!

It’s extremely important for you to earn the trust of those you’re working with! If the person you’re styling doesn’t trust you a 1000% person there is no way that you can get the job done!

Also I am always surrounded by a sea of opinions while styling fashion models, the model has her own opinion, so does the makeup artist so does the designer so does the photographer! Every time I’ve surrendered to those opinions – I’ve regretted it!

What are a few tips you would like for people to remember concerning overall self-care and beauty?

You’re just as beautiful on the outside as you are from the inside! I know you might think this is cliche for me to say! But I really can’t stress on it enough!

Looking glamorous is all fun & games – please don’t prioritise this worldly aspect above the actual reason for why we are here.

Who are some of your go-to designers for styling now?

Our designers are doing a fabulous job but they still need that push to come out of the lehnga choli bubble!

Bridal fashion is the only ‘fashion’ that exists in Pakistan! We need to push beyond our boundaries more – we need to go international – we need to designing for a larger audience & bringing more attention to Pakistani Couture!

I love what HSY has done with his Resort Collection – designers need to push themselves to think more internationally!

What styling advice would you give other women?

Never be scared to experiment – never be scared to make mistakes – it’s in all the looks that go wrong that you’ll find the right!

And you don’t need brands ladies – you are the brand!

Heartiest congratulations, Hassan on achieving the significant milestone of thirty years in the fashion industry. This remarkable accomplishment undoubtedly merits commendation. How do you reflect upon this momentous achievement?

I am deeply moved and gratified by this milestone. Beyond merely completing three decades as a fashion designer, these years have been marked by profound growth and diverse accomplishments, including directing fashion shows and venturing into acting.

The presence of my sister and niece, who walked the ramp for me, imbued the celebration with personal significance. The overwhelming support and attendance of all who came to show their love and support underscored the immense value of familial and professional relationships. Despite facing unforeseen challenges, the unwavering commitment to persevere and ensure the show’s success was emblematic of resilience and dedication.

Hassan you have always been very creative with your fashion shows, and this 30 years celebration was just magnificent. Tell us about all the challenges that you had to face in bringing this huge show together?

The undertaking of this grand celebration presented a myriad of challenges, each demanding meticulous attention and unwavering resolve. Fashion showcases of such magnitude are a rarity in Pakistan, amplifying the complexity of the endeavor. Yet, I am profoundly grateful for the steadfast support and dedication of all involved, driven by their unwavering allegiance to our shared vision.

The journey was marked by countless sleepless nights and formidable obstacles, yet it epitomized the resilience and collective effort of an unwavering team. From orchestrating the intricacies of venue planning and adornment to orchestrating the participation of esteemed international luminaries and distinguished local models, every aspect demanded meticulous attention.

Our team left no stone unturned in imbuing the event with the quintessential essence of HSY’s aesthetic, from the meticulous studio embellishment to the seamless orchestration of the runway. Even the culinary offerings were thoughtfully curated to harmonize with the overarching ambiance of the celebration.

Despite the inherent challenges and moments of fatigue, the overwhelming outpouring of affection and acclaim from all quarters served as a potent antidote to any tribulations encountered. It is this resolute support and the resounding triumph of the event that truly overshadow any adversities encountered along the way.

Hassan, your reputation as the king of Couture precedes you, and your bridal creations, particularly in the rich hues of red, have garnered widespread admiration. However, why do you consistently opt for white as the theme for your celebratory events?

The choice of white as the thematic cornerstone for celebratory events symbolizes unity and inclusivity. It serves to transcend societal differences and foster an environment of harmony and togetherness, where all individuals feel welcomed and embraced. By embodying purity and elegance, white creates a canvas upon which diverse attendees can converge and celebrate collectively, irrespective of social or status distinctions.

Can you mention the names of the distinguished international guests who adorned the ramp for HSY, imparting an aura of global allure to the event?

For our ‘HSY Resort’ collection we had

  • Afshan Samee
  • Anushe Samee
  • Waleed Khalid
  • Maheen Kardar
  • Shehryar Taseer
  • Jalal Babar
  • Rema Taseer
  • Asif Rehman

For our ‘HSY Trousseau’ collection we had

  • Daniel Lee
  • Shoa Caan
  • Haseeb Ahmed Shah
  • Adhrita Nowrin
  • Hormigo Valldeperez
  • Kunwal Safdar
  • Khaled Jamal Mustafa Sharan
  • Nina Filippa Noshin Zandnia
  • Mohamed Labib Rafiq Alborno
  • Sufeena Hussain
  • Ayman Ahmed Fakoussa

Our final segment ‘HSY Couture’ featured:

  • Vaneeza
  • Mehreen Syed
  • Focus Aman
  • Amna ilyas
  • Aimal khan
  • Amna baber
  • Rizwan jaffery
  • Hasnain lehri

The fashion industry of Pakistan has witnessed a fusion of both digital and live elements within a single fashion show for the first time. What was your inspiration behind this?

The integration of digital and live elements within the fashion show reflects a commitment to innovation and redefining industry standards. Inspired by the evolving landscape of fashion showcases globally, the decision to incorporate these elements was driven by a desire to create immersive and unforgettable experiences for our audience. This visionary approach not only captivated attendees but also set a precedent for future fashion events, heralding a new era of experiential excellence.

Revisiting the presence of all the supermodels on the ramp must have evoked nostalgic sentiments. I would be delighted if you could share your most memorable moments with Vaneeza, Mehreen, Fouzia, Hasnain, Waleed, and Aimal.

The reunion with esteemed supermodels evoked deeply nostalgic sentiments, underscoring the profound bonds forged over the years. Each individual holds a special place in my heart, with memories of collaborative endeavors and shared triumphs. Mehreen’s presence particularly moved me, evoking tears of gratitude and reflection. Mehreen was and will always remain the face of HSY.

As for Vaneeza, Fouzia, Hasnain, Waleed, and Aimal, their contributions to the fashion industry have been invaluable, and our collective journey has been marked by moments of immense pride and camaraderie.

Why did you choose Ever New Studios for your 30 years celebration?

The choice of Ever New Studios for the 30 years celebration holds significant sentimental value. It was where my journey in the fashion industry began, accompanying my sister to a commercial shoot. The studio served as a nexus for industry connections and friendships, marking the inception of my career as a fashion designer. Thus, selecting it as the venue for this milestone celebration was a heartfelt tribute to the place where it all began.

Tell us a bit about ‘Trousseau’ and your design philosophy behind it.

Trousseau embodies our commitment to democratizing luxury fashion, offering opulent designs at accessible price points. Our design philosophy revolves around creating exquisite pieces that resonate with individuals worldwide, ensuring that the elegance and sophistication synonymous with HSY’s creations are accessible to a broader audience. Plans for international expansion underscore our ambition to bring the allure of couture to diverse global markets.

Which segment was your favorite from the show & why?

Each segment held profound significance, representing the culmination of meticulous craftsmanship and creative ingenuity. From the intricate designs to the seamless choreography, each segment epitomized the essence of HSY’s artistic vision. It would be remiss to single out a favorite, as each held its own importance and contributed to the overall success of the show.

There was just magic & love in the air on the show

Esteemed fashion designer and cultural icon, Hassan Sheheryar Yasin, widely known as HSY, marked a significant milestone on Friday, April 26th, 2024, commemorating three decades of unparalleled contribution to the fashion industry. The grand celebration, held in Lahore, Pakistan, underscored HSY’s steadfast dedication to innovation and sartorial distinction.

The event, a first of its kind in Pakistan, witnessed the convergence of digital fashion and live show presentation, setting a new standard in the realm of couture. For three decades, HSY has been at the forefront of directing hundreds of shows and fashion weeks, and his latest endeavor highlighted his pioneering spirit by seamlessly integrating both live and digital experiences for a global audience, thus advancing the “Made in Pakistan” brand.

In recognition of his profound influence and eminence within the fashion fraternity, HSY extended invitations to an illustrious cadre of international fashion luminaries, each distinguished in their respective domains. Noteworthy attendees included Shoa Caan, Head of BURBERRY Middle East; Ayman Ahmed Fakoussa, Co-founder of The Qode, LVMH; Daniel Lee, a revered Creative Director who has done shows with mega icons like Beyonce, Nicki Minaj and Mariah Carey; Sufeena Khan, Vice President at IAM Entertainment representing the likes of AP Dillon and Mariah Carey; Kunwal Safdar, Celebrity Chef and founder of Moreish by K; Enrique Hormingo, Founder of MONTROI; UAE Celebrity Nina Zandnia; Haseeb Ahmed Shah and Khaled Sharan, Co-Founders of Creative Clinic; and Adhrita Nowrin, entrepreneur & investor with expertise spanning DeepTech, Fintech, Startups, Investments, Fashion, and Real Estate. Their esteemed presence underscored HSY’s pivotal role in elevating Pakistani fashion onto the global stage, solidifying its status as an epitome of creativity and refinement.

The event also featured prominent Pakistani luminaries, including Vaneeza Ahmed, Hasnain Lehri, Fouzia Aman, and Mehreen Saeed, who graced the runway alongside their international counterparts, culminating in an unforgettable spectacle of grace and sophistication.

Reflecting on the significance of the occasion, HSY has expressed his profound gratitude for the unwavering support and camaraderie that have accompanied his illustrious journey over the past three decades. “I am deeply honored and truly grateful for everyone here and for the opportunity to transcend boundaries, exceed expectations, and showcase the best of Pakistani fashion to a global audience,” remarked HSY.

As the curtains descended on HSY’s 30-year commemoration, attendees were left awestruck by the magnificence of the spectacle they had witnessed. Through his visionary leadership and unyielding commitment to excellence, HSY continues to inspire generations, leaving an indelible imprint on the global fashion landscape.

Event Partner: @jbnjaws

Gifting Partner: @_bigbash @cookieauntypk

Digital Show Director: @nusairrahman.photography

Special Thanks to Evernew Studios & @sajjadgul114

HSY Lounge Setup by: @mahinareki @khizerdurraniofficial

Airline Partner: @flyjinnah

Hospitality Partner: @the_nishat

Social Media Team: @happastudios

PR Team: @phsolutions

Styling by: @zahrasarfraz @glamgencyy @mamoontariq

Hair & Makeup Partner: @nabila_salon @ngents.lahore

Special Thanks to: @khojiiii

Jewellery Partners: @hanifjewellers @dhola.aa

AV Creative Director: @amarali.film

Food & Catering Partners: @sweet_affairs_official


Naureen tell us a bit about yourself and what inspired you to become a makeup artist?

As a makeup artist, I get to do what I’m truly passionate about. It all started as a hobby, where I would experiment with different makeup looks on myself and my friends. I found so much joy and fulfillment in the artistry of makeup, and it became a creative outlet for me. The more I practiced, the more I fell in love with the transformative power of makeup and how it can enhance someone’s natural beauty. It’s incredible to be able to make people feel beautiful and empowered. I’m grateful that my hobby evolved into a career that allows me to bring joy and confidence to others through makeup.

You have been making waves in the beauty industry with your unique and creative approach to makeup. Tell us about the challenges you had to go through to reach this point.

Thank you so much for your kind words! It means a lot to me. Well, I won’t lie, the journey to where I am today hasn’t always been easy. Like any career, there have been challenges along the way. One of the biggest challenges was building my reputation and establishing myself in the beauty industry. It took a lot of hard work, dedication, and perseverance.

There were times when I faced self-doubt and had to overcome the fear of failure. But I kept pushing forward, constantly learning and growing, honing my skills, and staying true to my unique and creative approach to makeup. It’s important to stay authentic and true to yourself in this industry, even when faced with trends and expectations.

Another challenge was staying up-to-date with the ever-changing beauty trends and techniques. The beauty industry is constantly evolving, and it’s crucial to stay ahead of the game. I had to invest time and effort into learning new techniques, attending workshops, and keeping myself inspired and motivated.

But despite the challenges, I never lost sight of my passion and love for makeup. The support and encouragement from my friends, family, and amazing clients have also played a huge role in helping me overcome obstacles and reach this point in my career. I’m truly grateful for all the experiences, both good and challenging, as they have shaped me into the makeup artist I am today.

Your salon, Pengs KDA has marked its name in the market and you are known for creating stunning looks that are both timeless and modern. How has your journey been so far in this beauty industry?

Thank you so much for your kind words about Pengs Kda! I’m thrilled that our salon has made a name for itself in the market. The journey so far with Pengs Kda has been nothing short of amazing.We are all about creating an amazing experience at Pengs Kda! We want our clients to feel like they’re stepping into a beauty oasis where they can relax, unwind, and leave with a stunning look.

Technically speaking, we have invested in state-of-the-art equipment and cutting-edge tools to ensure that we can provide the best services possible. From high-quality makeup products to advanced hair styling techniques, we stay up-to-date with the latest trends and technologies in the industry.

But it’s not just about the technical aspects. We also focus on the personal touch and attention to detail. Our team takes the time to understand each client’s unique style, preferences, and desired outcome. We believe that communication is key in delivering the best results.

So, whether it’s a glamorous makeover, a chic haircut, or a relaxing spa treatment, we strive to exceed our clients’ expectations and create an unforgettable experience from start to finish. We want everyone who walks through our doors to leave feeling confident, beautiful, and completely satisfied.

We got to know that you are now exploring and are all set to expand your business in the UAE. Tell us a bit in detail about this new venture.

Oh, I’m so excited to share this news with you! We are indeed exploring the possibility of expanding our business to the UAE. It’s a thrilling new venture for Us, and we can’t wait to bring our unique style and exceptional service to a whole new audience.

The UAE is known for its vibrant fashion and beauty scene, and we see great potential in being a part of it. We are currently in the early stages of planning and researching the market to ensure that we can provide the same level of excellence and meet the needs of our future clients.

Our goal is to create a salon experience in the UAE that reflects the same values and standards that have made our salon successful. We want to offer our signature modern and timeless looks, along with the personalized attention and top-notch service that our clients have come to expect.

Expanding to the UAE will allow us to connect with a diverse and cosmopolitan clientele, and we’re excited to embrace the unique style and beauty trends of the region. We believe that this new venture will be a fantastic opportunity for growth and to showcase our passion for creating stunning looks.

As we progress with our plans, we’ll be sure to keep our loyal clients updated on our journey. We can’t wait to share more details about our expansion in the near future. Stay tuned for more exciting updates!

What are some of the must-have beauty products — every lady should have in her bag?

There are definitely some must-haves that every girl or woman should have in their beauty arsenal.

Moiturizer, sunscreen, blush, lips balm,and a mascara.

Remember, these are just a few essentials, and everyone’s preferences may vary. Feel free to explore and experiment with different products to find what works best for you. And most importantly, have fun with your beauty routine!

What’s your signature style?

Oh, I love to play around with different looks and techniques. I enjoy experimenting with bold, colorful eyeshadows and creating fun eye makeup looks. I believe that eyes are a great canvas for expressing creativity and adding a pop of personality to any makeup look.

I also like to focus on achieving a natural, glowing complexion. I love using a lightweight foundation or tinted moisturizer to even out my skin tone and give it a healthy, radiant finish. And of course, a touch of blush and highlighter to add some dimension and glow to my cheeks.

When it comes to lips, I enjoy switching it up between bold, vibrant shades and more subtle, nude tones, depending on my mood and the occasion. I believe that lipstick can instantly transform a look and make a statement.

But ultimately, my signature makeup style is all about embracing my individuality and having fun with makeup. I believe that makeup should be used as a tool to enhance your natural beauty and boost your confidence.

For the summer brides of 2024 what makeup and hair trends will be in and what’s out?

Ah, for the brides of summer 2024, there are some exciting makeup and hair trends that will be in! Let me share them with you:

Makeup Trends:

  1. Fresh and Glowing Skin: Natural and dewy skin will continue to be a popular choice for brides. Think lightweight foundations, radiant highlighters, and a healthy, lit-from-within glow.
  2. Soft and Romantic Eyes: Soft, romantic eye makeup looks will be in demand. Think soft smoky eyes, pastel eyeshadows, and fluttery lashes to create a dreamy and ethereal look.
  3. Bold Brows: Well-defined and full brows will still be a trend. Embrace your natural brows and enhance them with grooming, filling, and shaping techniques to frame your face beautifully.
  4. Rosy Blush: Rosy blush shades will be a hit, giving brides a fresh and youthful flush. Opt for soft pinks or peaches to add a touch of color and warmth to your cheeks.

Hair Trends:

  1. Effortless Updos: Relaxed and effortless updos will be popular for summer brides. Think loose, tousled buns, braided updos, or romantic half-up hairstyles for a boho-chic vibe.
  2. Sleek Buns: It adds a polished and sophisticated touch to any bridal look. You can choose a low bun, high bun, or a neat bun at the nape of your neck. It’s a timeless choice that will never go out of style. So, if you’re looking for a chic and refined hairstyle, the sleek bun is definitely a fabulous option to consider
  3. Beachy Waves: For a more relaxed and beachy look, loose waves or textured curls will be a go-to choice. Effortless and carefree, this hairstyle will complement summer weddings perfectly.

As for what’s out, heavy and overly structured hairstyles and makeup looks are taking a back seat. Brides are embracing a more natural and effortless beauty aesthetic, focusing on enhancing their features rather than masking them.

Remember, trends are always evolving, so it’s essential to choose a look that makes you feel confident and reflects your personal style. It’s your special day, after all!

What are the three best services offered at your Salon?

Well, at our salon, we offer a variety of fantastic services to cater to our clients’ needs. Three of our most popular services are:

  1. Haircuts/ hair colour and Styling: Our talented team of hairstylists can give you a fresh new haircut and Colour and create stunning hairstyles that suit your personality and preferences.
  2. Manicures and Pedicures: Treat yourself to some pampering with our luxurious manicures and pedicures. Our skilled nail technicians will shape, buff, and polish your nails to perfection. You can choose from a wide range of colors and finishes to express your personal style.
  3. Spa Treatments: Indulge in some relaxation and rejuvenation with our spa treatments. From soothing massages to revitalizing facials, our experienced spa therapists will help you unwind and leave you feeling refreshed and revitalized.

These are just a few of the services we offer at our salon. We strive to provide a top-notch experience for our clients, ensuring they leave feeling confident and beautiful.

What is Naureen’s day like when she’s not at work/salon?

When I’m not working, my day is all about relaxation and enjoying some downtime. I love sleeping in a little, having a leisurely breakfast, and maybe catching up on my favorite TV shows or movies. I also like reading a good book, and spending quality time with my loved ones. It’s all about taking care of myself and doing things that bring me joy.

Any makeup tip you would like to share with your readers?

Prepping skin before makeup is the most important thing, One of my favorite tips is to always moisturize your skin before applying makeup. It helps create a smooth canvas and keeps your skin hydrated throughout the day. And don’t forget to apply sunscreen too!

Neeshay tell us a bit about yourself and your educational background.

I am an Architect by profession with a passion to keep exploring. I completed my graduation from BNU in 2019. I have worked with various architectural design firms as an architect and interior designer, until recently when I decided to embark on a journey of my own practice. I was part of a residency in 2021, which was a turning point in my journey of self-exploration as a creative and set a base for me to develop my photography practice, which I have been passionately pursuing, from there on.

Describe your architectural journey so far and what led you to exploring the artistic side of it?

I believe, my architectural journey is beginning, just now. Initially, I was solely focused on architectural design, but along the way, my aspirations have evolved towards becoming a creative. While I still cherish designing spaces, it’s not confined to just that. To me, architecture is a form of art, that represents an expansive canvas for creative expression and has the ability to manifest itself ranging from grand structures to intricate products; akin artworks, each reflecting the architect’s essence and vision. I intend to delve deeper into this realm and explore as a creative. This perspective has propelled me towards exploring the artistic dimensions of architecture.

How would you describe your art style?

My art style is in a state of constant evolution. I try to not confine myself to a singular medium rather implement my architectural knowledge and experience to whatever medium I intend to explore. Central to my creative identity is the artistic exploration of space through reflections, which adds a unique dimension to my work and a visual experience for all who engage with my work.

Neeshay you are a versatile aspiring artist. What medium of art has grabbed your interest?

I’ve worked with various mediums, including writing, photography, and more recently, ceramics. It’s the concept of each project that dictates the medium for effective communication. Although Photography has been a significant part of my work, particularly in reflection and narrative-based forms. I thoroughly enjoy the medium. It was my undergrad thesis that gave me the courage to pursue it professionally. Looking back, I realize photography chose me, not the other way round-it’s always been my way of expressing myself. Lately, I’ve been experimenting with ceramics, and I’m really enjoying that too.

We’ve seen your particular interest in reflection photography. Tell us a bit more about the medium and what draws you to it?

I’ve always been captivated by reflections. It’s a fascinating phenomenon, creating surreal visual experiences where two planes overlap, resembling artworks in their own right. It’s a beautiful dialogue between the tangible and intangible. Its artistically rewarding exploring space through reflection-an almost intangible dimension, a third dimension. What I find most enjoyable about this art style is how the visual unfolds naturally, often beyond one’s control. All it takes is a keen eye to capture it, and photography serves as a wonderful medium to communicate and capture such artistry.

Any collaboration or exhibition that is very close to your heart and why?

The Residency at Tasweerghar in 2021, marked a pivotal moment in my journey, helping me take a step in the direction that has now become my vision. It stands out as one of my most cherished experiences, reflecting on how it influenced my path forward. Additionally, I had the privilege of being a part of the Design summit held at Lahore Fort from March to April 2024. Coordinating the segment of Pavilions; Materiality as Design was a great learning experience as I worked with some extremely talented individuals and got to witnessed their creative processes unfold through remarkable works. This experience inspired me to pursue my aspirations with renewed hope.

Are there any interesting projects that you are currently working on?

I’ve recently launched my latest collection, “Déjà vu,” for an exhibition at Lakir Art Gallery. In this particular series of photographs, I aim to transcend the boundaries of reality, offering a glimpse into a world that mirrors the surreal landscapes of dreams or memories.  I had the most fun making it and excited for you all to see it.

Additionally, I’m exploring ceramics. I am blending forms to see how they respond to one another in vase-like structures. It’s an attempt to create visually striking art pieces. Take a peek at the pictures for a preview.

Also, I’m in the early stages of conceptualizing an art show based on my vision. Slightly nervous but more excited to see how it turns out.

Looking towards the future, what are your aspirations and vision?

I aspire to keep having fun while exploring architecture on my own terms. My vision is simply to free the concept of architecture from the confines of designing spaces to “DESIGNING” in every form and medium. To scale it down from massive structures to smaller art pieces/products and have it valued as any other form of art.

Step into the nostalgia of a bygone era with Mohsin Naveed Ranjha’s exquisite Eid collection, a visual ode to the golden age of train travel. Shot against the timeless backdrop of Lahore Railway Station, the collection captures the spirit of journeys taken to reunite with loved ones. Immerse yourself in meticulously embroidered menswear and womenswear, adorned with intricate block prints. Crafted from luxurious karandi, cotton, and lawn, these ensembles are a celebration of tradition and a stylish embrace of the upcoming warmer season. Mohsin Naveed Ranjha invites you to relive the charm of train voyages with this sartorial journey.

Our latest 2024 eid collection pays homage to the rich heritage of train travel and the timeless allure of Lahore Railway Station. As we delve into the nostalgia of bygone eras, we celebrate the cherished memories of journeys undertaken to reunite with loved ones during the festive season. Train travel holds a special place in my heart and I am sure of many others too. It transcends social boundaries and weaves unforgettable stories. From the bustling platforms to the rhythmic chug of locomotives, Pakistan Railways has been an intrinsic part of our collective experience, offering a unique glimpse into our lives, hopes and dreams.We invite you to embark on this journey with us, as we celebrate the spirit of tradition, nostalgia, and timeless elegance.
Photography: @paragonstudioofficial, @waqar_ahmed_butt
Boys Grooming: @paragonsalonlhr
Stylist: @abdullah_sidiki
MUA: @syedhussain_mua
Jewellery: @pierregemmebyhur, @rgb.hifsafarooq, @hafsajahanjewelry

Henna your salon, The Cutting Edge has marked its name in the beauty industry of both Pakistan and Dubai. How do you feel about it today?

The success of my brand brings a feeling of satisfaction, pride, and accomplishment.  There is a sense of validation and recognition for all the hard work and dedication of the past 17 years. It drives me to work harder and do better.  I’m  grateful for the overwhelming response from the UAE market.  It’s been a rewarding yet challenging experience so far and my aim is to make a mark amongst the top hairstylists of the world.

It has been a great learning experience to work out of my comfort zone and work in an extremely competitive market in Dubai.

What inspired you to become a hair and makeup artist?

Playing with hair has always intrigued me.

I was a 5-year-old when I first noticed that dolls’ hair could be coiffed. This hobby extended to my sisters and I would spend hours playing with their hair;

braiding it, brushing and trying different hairstyles.

Growing up I would go through my mother’s magazines and notice how impactful the hair is in a picture. I believe 70% of your look is how your hair is done. The first thing that grabs my attention is the hair, the colour, the style and everything related to it.

My mother opened her first salon when I was 19 years old and that’s how I got a platform to pursue my passion.

A brief overview of your experience as a hair stylist, including any specialized training or certifications you have received?

I started training in 2009 and have been working since then. Over the years, I  have taken multiple courses from Toni and Guy, Singapore to  learn different haircut techniques.

I started my colour training with Loreal Paris and I go there every year to learn new techniques and colour trends. I have also taken training from famous hair dressers like Mounir and Catherine Boden.

How do you stay up-to-date on the latest hair trends, styles, and techniques?

I am constantly studying and attending trainings(virtual and in person) to keep myself updated with the latest trends and techniques. I take courses every 2/3 months with different beauty academies and hair and makeup trainers.

Tell us about a challenging hairstyle or color request you have successfully executed? What made it challenging, and how did you achieve the desired result?

Oh Gosh! There are soo many but there  is this one that I recall right now, a client came to me with repetitively box dyed ginger (orange) hair and requested for an ash shade. This is sometimes impossible to achieve in one sitting without damaging the hair. I managed to do it in one sitting without any damage and it took almost 6 hours to achieve the result.

Explain how you’d advise a young girl going for a makeup & hair look that’s both trendy and parent-approved

Please take care of your hair health and skin.

Invest in good hair and skin products. Trust me- healthy skin and hair doesn’t require a lot of makeup or hairstyling.

Tell me about three hair & makeup trends you’re a fan of.

  • Korean lips. It gives a very raw tint to the lips, accentuating the pout.
  • Curtain bangs are just soo much fun.  Depending on your face shape and hair type, they contour your face and add that oomph factor.
  • Feathered eyebrows- they add softness to your face

Which hair trend you think will be trending this summer’s season?

Copper gingers and very vibrant shades of rose copper are definitely back. Whether is a blend, balayage or highlights, the fiery shades are definitely the IT look for this summer.

Numaish organized by Alina Shahid and Fatima Shah held their first-ever Fashion & Lifestyle exhibit at Defence Club Community Halls in partnership with Diamond Supreme Foam and Fazal Jewellers on Sunday, 24th March.



“Introducing ‘Ethnic Charm’ — a collection that celebrates the beauty of traditional Eastern wear with a modern twist. Each piece is meticulously crafted to embody elegance and cultural richness, perfect for adding a touch of sophistication to your Eid festivities. Get ready to embrace the charm of our heritage with this exquisite collection!”

Brand: Mulaye by Sadia Abid
Photography: studio Afzal
Models: Neha Maneka
Make-up: Faha Salon

Natasha, you have a decade of experience in advertising, communication and digital and social media; tell us a bit about yourself & your educational background.

Hi, I’m Natasha Durrani, Chief Operating Officer at Media Matters Communications, which is one of the leading PR and digital agencies of Pakistan. I’m a mother of two grown kids. My daughter is studying in UK and my son is in his last year of A Levels. I started my journey into the world of advertising and communications with an MBA degree from IoBM. I actually got admission in a medical college but at the last minute ditched it and decided to study marketing. I guess it was destiny as I found my true calling in this field.

What inspired you to step into the digital world of PR & advertising?

My husband has been into media and advertising for around 2 decades now and it was but a natural step to join the family business. When I stepped in the business, there was a revamp as I instigated the shift towards the digital side. Today, we are a 360-degree agency which caters to print, electronic, digital advertising and PR.

How did Media Matters came  into being and what is your work philosophy?

Media Matters is a group company of Media Pulse which was founded by my husband in 2004. Media Pulse was a core media buying house but we felt that there was a gap in the market in terms of good PR agencies. Hence, Media Matters came into being in 2015. Our philosophy is to be adaptable, innovative, and forward-thinking, ensuring our strategies are as dynamic as the landscapes in which we operate. Our goal is to foster trust and admiration for our clients, turning their vision into compelling stories that engage, inform, and inspire.

What skills or qualities do you feel helped you build a digital marketing agency?

I believe several key skills have been instrumental in building our digital marketing agency. Adaptability and agility are crucial in the fast-paced world of digital marketing, allowing us to respond quickly to industry trends and client needs. Effective communication skills have enabled us to articulate our vision clearly to clients and team members, fostering strong relationships and collaboration. Creativity and innovation drive our approach, ensuring we stay ahead of the curve and deliver impactful campaigns. Finally, a strong focus on data analysis and insights allows us to make informed decisions and optimize our strategies for maximum results. I am very passionate about digital and social media. There is so much you can achieve through it.

Outside of your professional/work area, what hobbies or interests do you have?

I’m a big foodie and a travel enthusiast which also made me start my own Instagram page www.instagram.com/tashathefoodietraveller where I review restaurants and travel destinations. I’m also a self-proclaimed Netflix addict.

Tell us about the collaborations or projects that have made Media Matters stand out.

The first collaboration that I’m extremely proud of is the cover page shoot with Sajjal Ali to promote our client Dubai Department of Economy and Tourism. We are also doing a travel-based YouTube series for Dubai which will be out after Ramadan. This is the first time in Pakistan that someone is making customized content to promote a travel destination.

#LoveLocalPakistan campaign was another feather in our cap which we developed for Meta to promote small businesses which started off using Meta platforms such as Facebook, WhatsApp or Instagram.

Furthermore, we are engaged in exciting and clutter-breaking campaigns for our clients Jazz, foodpanda, Daraz, Careem, Bank Alfalah, PUBG Mobile  and many more.

Where do you see the advertising industry, (its importance and influence) going in the coming years?

The importance of advertising will be there but we have to adapt to the changing landscape. The significance of influencer and social media campaigns will increase. The reason being that Gen Z are looking for more relatable, real and authentic content and they look up to influencers to make their buying decisions. TV and print readership are decreasing in this demographic, hence we need to be more creative and use platforms like Meta, TikTok, Netflix, and Spotify to communicate with this segment.

What is the benefit of hiring a PR agency and how do they help in building brands?

PR is all about image management and perception building. Hiring a PR agency can be a valuable investment in building and maintaining a strong, positive brand image. Their expertise, networks, and strategic approaches enable businesses to communicate effectively with their audience, manage their reputation, and achieve their marketing and business goals. We are in the age of boycotts and controversies and it is imperative for companies to seek out the services of a reputable PR agency to keep a clean slate.

What advice would you have for someone looking to get into digital marketing?

Success in digital marketing doesn’t happen overnight. It requires persistence, continuous learning, and adaptability. Start with a solid foundation, build practical experience, and never stop growing your skills and knowledge.

Farah Talib Aziz is now one of the leading fashion houses, tell us a bit about your journey and what inspired you both to become fashion designers.

My mum would cut and stitch her own outfits from scratch from a very young age and realized she had a passion for creating flattering and wearable designs, for not just herself but her friends as well who would really encourage her to keep creating!!

What’s your favorite part about being a fashion designer?

Inspiring people, making women feel their best and executing ideas and bringing them to life.

What’s your greatest strength as a fashion designer?

Staying true to our aesthetic and maintaining supreme quality.

Can you describe your signature design aesthetic?

Effortlessly luxe and timeless pieces that can be passed down to generations.

What has been the most pivotal moment in your fashion career?

Opening our first international store in Houston has been the most pivotal moment for us.

How do you stay true to your design philosophy when trends change?

Keep focus on flattering silhouettes that remain classics but can be accented with trending elements.

Can you share a design or collection you are most proud of?

One of our first bridal collections that was shot by my dear friend Muzi Sufi and featured one of my favourite muses Imaan Madani

As inflation has affected everyone, how do you plan to keep your new lawn collection still affordable for the masses?

By adjusting our own profit margin and creating classic designs from premium fabrics that can be worn again and again for years to come.

Farah Talib Aziz has also marked its name in making the most stunning and traditional bridal outfits. What according to you will be the hot favourite colour palette for the spring brides?

Lavender is really taking over international markets and I feel like it should come in ours too!!

Tell us about your new upcoming collection (both bridal and lawn).

Our Lawn collection pushes boundaries to introduce innovative techniques such as cut work appliqué, laser cut, ribbon work and stylised 3D embroideries, on PURE PREMIUM fabrics, making a lawn collection like never before

Our Bridal collection is created to be loved and cherished for generations to come. It uses traditional embroidery techniques all painstakingly intertwined on pure handwoven fabrics with modern flair.

Any advice for all the upcoming brides and aspiring designers.

Stay true to yourself and you don’t have to follow whatever is selling.

Shoaib has stunned us with his makeup transformations and has become one of the favourite makeup artist in town for both brides and fashion editorials.

Shoaib you are known for your unrealistic yet jaw dropping makeup transformations. Tell us a bit about yourself and what inspired you to become a makeup artist?

I am a very simple, friendly and fun guy. I get along with people easily and that’s probably because I was brought up in a joint family where all your elders teach you to be polite and considerate.  My inspiration of becoming a makeup artist was a wedding I attended in my childhood. When the bride arrived I almost did not recognize her though she was a very close family member. That day I knew I wanted to know what sorcery that was and I knew I wanted to become a powerful wizard.

Some of your transformation looks of late Madam Noor Jahan got a lot of attention on your social media, do you think this and may other transformation looks were a turning point in your career?

Thank you for your appreciation. I do these looks for myself to be honest. I challenge myself and then I try to live upto it and by the grace of the Almighty, I have been successful so far. I can’t say if these looks were the turning point in my career but I received a lot of recognition and love because of them.

Shoaib we saw you dancing your heart out at Ahl-e-Dil; tell us about how you ended up learning classical dance and do you plan to excel your career in this field of art as well?

I have always been into visual and performing arts. I believe that dance is a medium that connects you with your soul. I needed a platform for my connection and Ahl-e-Dil and the Colony gave me exactly that. I would like to pay my gratitude to Fatima Amjad for believing in me and encouraging me all the way. It sure is something very close to my heart but it’s not a career option for me.

Congratulations on opening up your own makeup studio. Tell us about the challenges you had to go through to reach this point and how do you feel after achieving this milestone?

Well, every startup has its challenges and excitement, mine has too but I am very thankful to Allah for all His blessings including this one. I feel grateful but at the same time I believe that “Abhi Ishq Ke Imtihan Aur Bhi Hain”.

Spring wedding season is just around the corner, what do you think will be the ‘spring makeup’ trend?

Spring is all about blossoming and embracing yourself for who you are, and so will be the makeup trend in the spring. Minimalistic makeup and pink tones.

What color palette would be trending for spring bridals and which colours should be avoided?

Pinks, hands down. pastel, subtle, shimmery; all pinks.  Avoid darker shades of lilac, maroon and browns in the spring.

Your three favourite makeup products

Three things that can be sufficient for basic makeup are probably my favorite things too. An eyebrow kit, a lash curler, and a tint for lips and cheeks.

What unique techniques do you use to enhance a client’s natural features?

The only technique that I religiously follow is minimalism. My mantra is “Less is more” and that’s what I do.

Describe a makeup look you created that received significant media attention.

The natural dewy no make look I suppose. That look got me a lot of attention on social media and 9 out of 10 clients ask me for that look.

Share an experience when you had to create a look based on specific character requirements for a film or TV show.

I have not done any TV show or film yet, however when I created my very first look of Maleficent, I worked on some specialized makeup techniques. People loved the look and then I did several more as you mention Madam Noor Jahan, Ma’am Rani, Depika Padokon, Haleema Sultan and Sohail Warraich. Yes I did a Sohail Waraich look as well.

How do you stay updated with the latest trends in the beauty industry?

I keep an eye on international makeup trends. I follow globally renowned makeup artists and I seriously rely on continuing professional development.

Any advice for all the bride-to-Be’s

Dear Brideto-be, please dont stress yourself unnecessarily, take care of your diet and go for a minimal, more natural makeup look.

Aaleen recently completed her Dressage lessons Level 1 from the Emirates Equestrian Centre in Dubai and will be continuing her training there.

“It is my dream to represent Pakistan in the Grand Prix and bring home a gold medal for my country IA. I have taken the first step towards my dream to make it come true & IA make it into a reality in the near future. Please keep me in your prayers & support me with your well wishes”

Aaleen you have the honour of being the only upcoming female dressage rider in the history of Pakistan; tell us a bit about yourself

Hi,my name is Syeda Aaleen Bokhari and I’ve been riding since the age of 5. I’m a horse enthusiast or you can say a horse fanatic. I have learn’t my basic riding from Pakistan Rangers.

My father whose my very first coach/trainer is himself a very keen horseback rider and a Tent Pegger from his school days at Aitchison College. It was he who engraved Dressage into my head and my heart as a child. Telling me stories of Royal School of Vienna which is one of the best Dressage schools out of the four pillars.

So here i am today turning my dreams into a reality Alhamdulillah with the support of my parents and both my phupho’s.

What is the concept of dressage?

The word “Dressage” means training in French. The main concept of Dressage is to make the horse move in precise movements from barely showing signals from it’s rider. It’s a next level form of trust and bond between the two.

The rider is responsible for building it’s muscles to it’s fullest potential. A Dressage rider is supposed to train his/ her horse to be calm yet confident. To be submissive yet attentive and to have a unique bond with it’s rider.

Like the famous term goes “Dressage is like a ballet on a horse back.”

What is the difference between a horse rider and a dressage rider?

The difference between a normal rider and a Dressage rider is vast i.e a dressage rider like i explained before has to build the horse from scratch and take it to it’s full potential. Dressage is the highest expression of horse training.

Where as the normal rider is supposed to have a seat ( how to sit on a horse) to learn how to hold reins and how to balance himself/ herself on a horse. From basics you go into professionalism.

Why horses? And What was your riding “career” like as a kid?

Horses, horse riding and horse breeding all run in my blood. The passion for horses was something I inherited from both my paternal and maternal side. I find horses to be such unique,elegant and beautiful beings that they captivated my heart since i was a child and still do. I was just a basic rider like everyone else as a kid and that’s how it all started.

What was your FIRST favorite horse breed – the one you loved most now and as a kid?

My most favourite breed is a Fresian. The one i love now is Mr Medici a “Thoroughbred “who is a Hong Kong derby champion and belongs to one of maternal grandmother’s.

A horse named Toofan (Half bred) at Pakistan Rangers (Punjab) was my horse whom i rode as a kid.

If you could ride with any trainer in the world, ASIDE from your current trainer, who would it be?

Ofcourse It will be Charlotte Dujardin and Patrick kittle .

Tell us about the training challenges you have to face and how do you overcome them?

Getting trained for dressage is not easy at all. I have to remember all the meters and the alphabets. It’s like doing algebra all over again mentally without a paper and pen. Everytime i feel or felt that I’m doing something wrong i would come home and draw it on a paper to memorise it. If i make one wrong move i would have to do it all over again because i have to be perfect with the alphabets and the meters. There is absolutely no room for mistakes.

Tell us about your favourite horse and your relationship with it

Mr Medici (medo) i can go on and on about him. He is my love at first sight. I even have a tattoo of him on my arm haha.  He is my rottweiler in a horse’s body as he is so possessive and protective about me. He is my Break through after the bad fall i had as a child and i completely stopped riding. He trusted me before i trusted him. He made me realise that i shouldn’t let my fears get into my way. I treat him as my child. Every year i specially travel to Murree just to meet him in the summers. I can do just about anything and everything for him like  grooming him from head to toe or cleaning up his pellets without even remotely  feeling gross about it. He is my son and i love him to all the galaxies and back. It is a never ending love story.

What is one item on your horse-related bucket list?

“Maybach saddles” they are just pure love.

How was your experience at Dubai Emirates Equestrian Centre?

My experience in Dubai Emirates Equestrian Centre was absolutely amazing. I got to meet people from all over the world with different stories and experiences. My Spanish coach “Mr Alonso” who mostly trains for competitions gave me a very tough time in the arena as he is ex military. Once i fainted also. As at time’s i have back to back “45mins each” classes and that particular day i didn’t even get a 5 minute break to catch my breath. So yes my coach has definitely made me stronger and more confident with myself and my riding.

What do you do when you are not training or spending time with the horses?

As I am not training presently, i will be training others at Lahore Polo Club as a trainer to teach  basic and advanced riding. I want to train my students properly as I’m very particular about horses and riding. So basically there is not a day when I’m without a horse lol.

What is Aaleen’s day like?!

As ironic as this might sound but it’s the truth …I’m a sloth at home lol. I love being in bed scrolling through insta and listening to music as everyone else. My daily step count is max 48 steps lol.

Where do you see yourself as a dressage rider in the upcoming five years?

First and foremostly i see myself  completing all of my dressage levels INSHALLAH by the will of Allah swt and the prayers of my loved ones especially (My Fato pho) without whom i would not be where i am today. If not this year then definitely next year i will be competing in an international competition INSHALLAH. It is my dream and wish to win a gold medal in the Grand Prix for Pakistan INSHALLAH and hold the Pakistani flag really high.

Any advice for all the female aspiring dressage riders?

For all the girls out there. Never give up on your dreams or your passion. Ignore all the superstitious talks that exist about horse back riding and do it without even thinking. There will be bad days but never give up. Even if you fall get back on the horse. Never let your fear take away your dreams.

Tamkenat’s journey into the world of acting commenced with her debut in the 2022 drama “Kala Doriya,” alongside esteemed actors such as Sana Javed and Usman Khalid Butt. Her portrayal of the character Bitto in the series left an indelible mark on viewers, who were captivated by her impeccable acting skills and on-screen presence.

For starters, she is not only an influencer but also a medical doctor. Currently, her drama “Standup Girl” is on air on Green TV. With a unique combination of talents, Tamkenat Mansoor stands as a testament to the convergence of passion and profession. Her journey serves as an inspiration for those aspiring to excel in diverse fields, illustrating that one can successfully navigate the worlds of acting and medicine with equal prowess. As an influencer, actress, and medical professional, Tamkenat continues to make a meaningful impact on both the entertainment and healthcare landscapes.

Tamkenat you are a multitasker, from being a doctor, a single mother to a famous content creator; how has the journey been so far and how did you land into this industry of social media?

The journey so far has been very exciting. I got many interesting opportunities & made a lot of new friends. So been quite fulfilling.

I always wanted to work as an actor & writer. But I was a complete outsider so social media seemed like the right option to showcase my work & make a way into the media industry.

You have marked your name as being a comedian, what challenges do you think comedians face in the industry?

I think the biggest hurdle is the categorisation as a comedian. Because then the work opportunities sometimes get limited. You are not considered for non comedy roles. Other than that, people can take a lot of jokes coming from men but not from women. So you may get policed for saying certain things that men have all the liberty to express.

Tell us a bit about a project that was very close to your heart and why?

I have not done many commercial projects, but each one has been thoroughly enjoyable. Both my serials Kala Doriya & Stand Up Girl were with amazing teams. I had a lot of fun with the casts & learnt a lot because I was lucky enough to get to work with very esteemed actors. But having said that, getting to work with Kashif Nisar so early on my career has been a highlight.

What types of content do you enjoy creating the most?

I find a way to enjoy everything that I do. Whether it is my own content or a collaboration, I make it a point to have fun. That’s one of the most important aspects of work for me.

How do you maintain consistency in the quality of your content and projects?

By being selective. I decided it way back that I won’t make content or take up projects just because I have to be consistently seen. Stand Up Girl came out about a year after Kala Doriya. Similarly, I don’t keep dishing out videos just because I have to.

What do you consider to be your greatest achievement so far and why?

Whenever someone tells me that one of my videos changed their perspective regarding a social issue, I feel very elated & accomplished. Also when people tell me that their parents love my content.

Any upcoming project that you would like to give us some details about?

There is a mini series that I am going to start working on soon. And then another fun project for television. So far I can only say that people will get to see me in two very different yet interesting characters. Let’s see!

Any advice for all the aspiring comedians and content creators?

Just be your unique self. Don’t be afraid to experiment & find your niche. Don’t feel pressured to follow every trend. And be consistent.

Co ordination Umer Mushtaq
Makeup Waqar Hussain
Photography Hussain PI art
Styling @alchemistspk

Embrace the vibrant spirit of spring with our latest collection
‘La Fleur’; where Eastern allure meets contemporary grace.
Dive into a kaleidoscope of colors and patterns that mirror the blossoming beauty of the season. Each ensemble is a testament to the intricate craftsmanship and rich traditions that define our brand.

Model: Mahnoor Sheikh, Areeba Tariq
Photographer: Yellow Jacket
Make up artist: Hassan Ali
Jewellery: Fore.pk
Shoes: Lamour

Paradox London marks its success and enters the new year with gratitude. Paradox held a luxe soirée at Caviar Club for Lahore’s who who. @paradoxlondonpk Pr: Rubia Moghees



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