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In GT Interview

In conversation with SALEHA ALI A New Jersey-based entrepreneur

Bringing global fashion closer to home, About The Fit by Saleha Ali is an online shopping platform that connects style enthusiasts in Pakistan with the finest picks from the USA – delivered straight to their doorstep in just four weeks.

Founded by Saleha Ali, a New Jersey-based entrepreneur with over a decade of experience in the fashion and retail industry, the brand has built a loyal clientele through trust, quality, and personalized service. With a sharp eye for trends and an unwavering commitment to customer satisfaction, Saleha continues to bridge continents, one stylish order at a time.

Saleha, tell us about the inspiration behind *About The Fit by Saleha Ali*.

After my internship at Deloitte Singapore, I realized something for sure: the corporate world wasn’t for me. As a LUMS accounting and finance graduate, I had the skills to climb the ladder—but not the passion. I wanted to build something of my own, just like my father and grandfather did. Even during university, I was earning a steady income as a content writer on Upwork, which gave me the confidence to take risks.

That’s when About The Fit was born—not as a fashion label, but as a beauty gateway. I saw how hard it was for people in Pakistan to access top-tier US beauty brands, and I knew I could change that. Today, I help customers get their hands on cult-favorite cosmetics and skincare products—delivered straight from the US to Pakistan within just four weeks.

This isn’t just a business. It’s a movement for beauty lovers who refuse to settle. If you’ve ever wanted that viral lip gloss, that sold-out serum, or that exclusive palette—About The Fit is your shortcut to the global beauty scene.

You’ve been in the business for over 10 years — that’s quite an achievement!

How has your brand evolved over the years, and what key moments have defined your journey?

Over the past 10+ years, About The Fit has evolved with every wave of digital change. We started as a simple e-commerce website, but as media trends shifted, so did we—moving from static product photos to dynamic social content, from curated feeds to viral reels, and now to personalized product unboxings that connect directly with our audience. Each step has brought us closer to our customers, turning beauty delivery into an experience. This journey isn’t just about selling—it’s about staying ahead, staying real, and building a brand that grows with the people it serves.

Your tagline, “Everything from USA to Pakistan in 4 weeks,” says it all.

How do you ensure smooth logistics, quality assurance, and timely deliveries across continents?

Logistics is hands down the most complex part of what we do. Every order we handle is unique—no bulk shipments, no shortcuts. Each product travels over 7,500 miles from the U.S. to Pakistan, tailored to individual customer requests. What makes it work? Meticulous planning. From sourcing to packaging to final delivery, every step is mapped out with precision to ensure quality, speed, and reliability. That’s how About The Fit lives up to its promise: delivering the most-wanted U.S. beauty products to your doorstep in just 4 weeks—without compromise.

Being based in New Jersey while catering to clients in Pakistan must come with its own challenges.

What has been your biggest learning experience managing *About The Fit by Saleha Ali* internationally?

Managing About The Fit from New Jersey while serving clients across Pakistan has been a masterclass in commitment. The time difference is no joke—I haven’t slept a full six hours in years. But that’s the reality of running a customer-first business across continents. Whether it’s responding to late-night queries, tracking shipments, or sourcing the latest beauty must-haves, I’ve built this brand on relentless dedication. That kind of hustle is what sets About The Fit apart: when you order from us, you’re not just getting exclusive U.S. products—you’re getting a founder who’s awake, alert, and obsessed with delivering excellence.

Tell us about the kind of products and brands featured on *About The Fit by Saleha Ali*.

How do you decide what makes it to your platform?

Our platform features high-end makeup, branded shoes, and designer bags from the most coveted global labels. I personally track every major launch, every limited-edition drop, and every seasonal sale to make sure my clients get first access to the best deals. Whether it’s a viral lipstick from Sephora or a must-have handbag from Nordstrom, I handpick each item with care and authenticity. If it’s trending, trusted, and worth the hype—it’s on AboutTheFit. That’s how we turn beauty cravings into fast-moving, satisfaction-guaranteed deliveries.

Your clients often praise your reliability and personalized service.

What’s your secret to maintaining such strong customer relationships in an online setup?

The secret behind our strong customer relationships? It’s simple: authenticity, transparency, and heart. Every product at About The Fit is personally handpicked by me from trusted U.S. retailers like Sephora, Ulta, and official brand stores—never third-party sellers, never replicas. I keep every receipt, inspect every item, and pack each order myself. Then, my brother in Pakistan takes over to ensure safe, timely delivery. It’s a family-run process from start to finish, and that’s exactly how I see my customers—like family. That personal connection is everything. When someone comes back to order again, that’s when I know I’ve truly earned their trust. For me, it’s not about the first sale—it’s about building a relationship that lasts.

With fashion constantly changing, how do you balance American trends with Pakistani tastes when curating your collections?

Fashion is always evolving, and curating collections that resonate across borders is both an art and a strategy. At About The Fit, I stay deeply tuned into American trends—tracking launches, seasonal styles, and viral moments from retailers like Sephora, Nordstrom, and Ulta. But I also understand the pulse of Pakistani tastes: what’s wearable, what’s aspirational, and what fits our cultural vibe.

My goal is to bridge both worlds. I select products that are globally loved but locally relevant—whether it’s a universally flattering lipstick shade, a designer bag that elevates eastern wear, or shoes that blend comfort with statement style. I also listen closely to my customers, noting what they repurchase, request, and rave about. That feedback helps me refine every drop.

It’s not just about trends—it’s about translating them. And that’s how About The Fit delivers fashion that feels fresh, familiar, and always a step ahead.

Social media, especially Instagram, plays a major role in your business.

How has digital presence helped you grow and connect with shoppers globally?

Social media—especially Instagram—has been the heartbeat of About The Fit. It’s where my brand lives, breathes, and connects. From showcasing new launches and exclusive deals to sharing behind-the-scenes moments and customer unboxings, Instagram has helped me turn a small beauty venture into a trusted global platform.

It’s not just about posting—it’s about building relationships. I use stories, reels, and DMs to engage directly with shoppers, answer questions, and offer personalized recommendations. That real-time connection builds trust and keeps customers coming back.

Instagram also allows me to stay ahead of trends and respond instantly to what my audience wants. Whether it’s a flash sale, a viral product, or a restock alert, I can reach thousands within seconds. That kind of visibility is priceless—and it’s helped me grow a loyal community that feels more like family than followers.

As a woman entrepreneur running a cross-border business, what advice would you give to others who dream of starting something of their own?

As a woman entrepreneur running a cross-border business, my biggest advice is this: don’t wait for permission—create your own path. There’s no shortcut to success, and yes, the journey is demanding. But you don’t have to choose between ambition and home. The real magic lies in balancing both. I’ve built AboutTheFit while managing household responsibilities, sleepless nights, and the pressure of international logistics—and I wouldn’t trade it for anything. Working as a woman isn’t just about income—it’s about feeling empowered, appreciated, and truly valuable. If you have a dream, chase it with grit and grace. Your mark isn’t something you wait to make—it’s something you define, unapologetically.

Looking ahead, what’s next for *About The Fit by Saleha Ali*?

Are there any exciting new categories, collaborations, or expansions on the horizon?

The future of About The Fit by Saleha Ali is all about scaling with heart and staying true to what our customers love. We’re expanding beyond high-end makeup, shoes, and bags to introduce new categories that reflect our clients’ evolving lifestyles—think skincare essentials, wellness picks, and curated fashion finds that blend U.S. trends with Pakistani flair.

I’m also exploring exclusive collaborations with U.S.-based brands to bring limited-edition products directly to my audience in Pakistan—items you won’t find anywhere else. And as demand grows, we’re working on streamlining our logistics even further to reduce delivery times and enhance the unboxing experience.

But most importantly, I’m committed to keeping About The Fit personal. Every product will still be handpicked by me, packed with care, and delivered with the same family-run warmth that built this brand. We’re not just expanding—we’re evolving, and I can’t wait to bring our community along for the ride.

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In COVER STORY

AYESHA IMRAN Shares the story behind Jannataan

Rooted in the philosophy that modesty is not a compromise but a statement, Jannataan emerges as a sanctuary of luxury modestwear. Seamlessly blending couture craftsmanship with serene sophistication, the brand redefines elegance for the modern woman —– one who carries faith and fashion in graceful harmony.

In this exclusive conversation with Good Times Magazine, Ayesha Imran the creative force behind Jannataan shares the story, vision, and essence of a label that’s quietly revolutionizing modest fashion across the globe.

“Two heavens. One expression of timeless elegance.” — Jannataan’s tagline itself feels deeply poetic. Tell us about the story behind the name and the vision that brought this brand to life.

The name Jannataan draws from Jannat, the Arabic word for paradise. It represents serenity, beauty, and purpose. “Two heavens” reflects the dual essence of every woman — her inner world of faith and her outer world of expression. Jannataan was created to harmonize the two, offering modestwear that feels empowering, sophisticated, and emotionally meaningful.

Jannataan redefines modestwear by merging tradition with couture sensibility. What inspired you to blur the lines between modesty and high fashion?

Jannataan was founded on the belief that modesty and luxury are not opposites — they are complementary. The brand was inspired by women who value grace as much as individuality. By merging traditional silhouettes with couture craftsmanship, Jannataan transforms modestwear into a refined expression of contemporary elegance.

The brand’s silhouettes are fluid yet structured, embodying both grace and power. How do you approach the creative process of balancing softness with strength in your designs?

Every Jannataan design is guided by duality — fluid fabrics symbolizing femininity and structured tailoring representing strength. The creative process focuses on achieving harmony between movement and form. This balance ensures that each piece captures the essence of the modern woman: poised, powerful, and graceful. These designs are something that are easier for the woman of the future.

The craftsmanship and fabric choices in your collections speak volumes about attention to detail. Could you share the thought process behind your material selection and design philosophy?

Jannataan’s design philosophy is rooted in timeless refinement. Each fabric is chosen for its texture, flow, and ability to reflect light with subtlety — from soft silks and crepes to fine linens and blends. Every stitch and embellishment is purposeful, ensuring that craftsmanship becomes part of the brand’s visual language. The focus is always on creating pieces that feel as beautiful to wear as they are to behold.

Jannataan positions modestwear not as a limitation but as a statement. How do you think this perspective is reshaping the narrative around modest fashion globally?

By reimagining modestwear as a form of quiet luxury, Jannataan contributes to a global shift in perspective. Modesty is no longer seen as a constraint; it’s viewed as choice, identity, and empowerment. This evolving narrative celebrates women who express strength through subtlety, proving that elegance need not be loud to be powerful.

From flowing abayas to tailored jackets and signature scarves, each piece tells its own story. What emotions or experiences do you want women to feel when they wear Jannataan?

Every Jannataan creation is designed to evoke confidence, calm, and connection. The brand’s intention is for women to feel both grounded in their values and elevated in their presence. When wearing Jannataan, one should feel the quiet assurance that comes from authenticity and self-awareness.

Luxury modestwear is gaining prominence worldwide. How do you see Jannataan contributing to this global movement, and where do you envision your brand in the next few years?

Jannataan aspires to be a leading voice in global luxury modestwear. The brand’s vision is to bridge cultural heritage with contemporary sophistication, resonating with women across borders. In the coming years, Jannataan aims to expand internationally through curated showcases, global collaborations, and timeless collections that honor its ethos of grace and refinement. We are focusing on expanding Jannataan primarily in Middle Eastern countries, Europe, and Asia.

Fashion today is as much about identity as it is about style. How does Jannataan celebrate individuality within the framework of modest design?

At Jannataan, individuality is celebrated through subtle expression. Each piece is thoughtfully designed to adapt to a woman’s personal aesthetic — versatile, refined, and distinct. The brand’s philosophy emphasizes that true individuality lies in how one carries grace, not in how much one reveals.

The brand embodies serenity, sophistication, and self-assurance. How do these values translate into your creative direction and visual storytelling?

Jannataan’s visual identity reflects a world of calm elegance — muted tones, clean lines, and purposeful imagery. Each campaign focuses on storytelling that highlights strength through stillness. The brand’s creative direction embraces minimalism not as absence, but as intention — where every detail carries meaning.

As the face behind Jannataan, what does modesty personally mean to the brand, beyond fashion?

For Jannataan, modesty is a philosophy of being. It signifies inner peace, dignity, and balance. Beyond garments, it’s reflected in how the brand approaches design, communication, and experience — with thoughtfulness and integrity. Modesty, to Jannataan, is the truest form of sophistication.

You’ve positioned Jannataan as a new era of luxury modestwear. What challenges did you face while introducing this concept, and how did you turn them into opportunities?

Introducing luxury modestwear required redefining perceptions — showing that modest fashion can be aspirational, contemporary, and artistically relevant. The challenge became an opportunity to innovate and elevate modestwear through design, storytelling, and craftsmanship. Today, those same challenges have shaped Jannataan’s identity as a brand that leads with purpose and poise.

Finally, what can we expect next from Jannataan — any upcoming campaigns, international showcases, or collaborations our readers should be excited about?

Jannataan’s upcoming collection is the Wedding Edit. The brand is also preparing for an international showcase and a cross-disciplinary collaboration that blends art and couture. We have recently exhibited in Doha, Qatar. Each new chapter reaffirms Jannataan’s commitment to redefining modesty as timeless luxury.

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In GT Interview

In conversation with SHAHRUKH IMTIAZ the creative force and marketing visionary behind Élan and Zaha

Shahrukh Imtiaz Interview

Shahrukh Imtiaz is the creative force and marketing visionary behind Élan and Zaha, two of Pakistan’s most iconic fashion houses. With over a decade of experience in fashion marketing, she has collaborated with top Pakistani and Indian celebrities, built strong PR networks across the subcontinent, and worked with leading international fashion brands. In addition to fashion campaigns, she directed TVC’S Also, showcasing her versatility and storytelling skills. Through her campaigns and global collaborations, Shahrukh has redefined how fashion stories are told in Pakistan, blending creativity, strategy, and cinematic vision.
Over the years, Shahrukh Imtiaz has been at the heart of countless milestones — from launching Élan and Zaha stores to orchestrating Élan Lawn events, and curating solo shows for both Élan and Zaha, including a PFDC showcase for Zaha. She has also introduced and launched several fresh faces in the industry, shaping the next generation of talent. Each project reflects her signature vision, meticulous attention to detail, and ability to turn every moment into an unforgettable experience.

 

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What inspired your journey into fashion marketing and creative direction?

My journey into fashion marketing and creative direction was inspired by a fascination with the poetry of aesthetics, How emotion, beauty, and storytelling intertwine to create something unforgettable. Luxury, to me, has always been about more than design, it’s about crafting desire, shaping dreams, and evoking a world that feels both intimate and aspirational. The ability to translate vision into emotion to make people feel something extraordinary  is what continues to inspire me every day!

You played a key role in launching Zaha under Élan. What was the vision behind the brand?

I remember back in 2017 when we began working on the idea of creating a retail brand that felt both attainable and aspirational. After nearly a year of brand building, ZAHA launched in 2018, an exciting and deeply rewarding journey for our team. Of course, it had its challenges, but we believed in what we were creating. Guided by my mentor, Khadijah Shah, this experience taught me that true luxury lies in confidence, emotion, and individuality. For us, the ZAHA woman embodies that spirit, she’s confident, aspirational, and truly, every woman is ZAHA. #IAMZAHA

How would you define your creative direction style in a few words?

The Visionary’s Manifesto

Trends come and go, but emotion endures. I create stories that become references, not replications because true vision doesn’t echo the world, it redefines it.

How do you strike a balance between modern trends and timeless elegance in Élan and Zaha campaigns?

Élan is about creating high-fashion, editorial moments — aspirational and timeless.

Zaha, on the other hand, celebrates the modern woman — relatable, expressive, and effortlessly stylish.

Which campaign or collection holds a special place in your career so far?

Every collection has its story, but Silsilay — Élan Lawn 2024 was nothing short of a dream. It was a three-day shoot set against the breathtaking beauty of Swat — the people, the warmth, the hospitality — everything felt touched by magic. We recreated the essence of the film Silsila, and everyone on set was completely immersed in that world — the romance, the nostalgia, the poetry of it all. I had been listening to ‘Dekha Ek Khwab To Ye Silsilay Hue’ all year, and when it played on set, it truly felt as though the universe had orchestrated that moment. Even back at the Élan headquarters, we’d play that song while designing and stitching — the entire office was wrapped in that same ethereal energy. It’s incredible how deeply it affects you — when you breathe that mood for so long, it becomes a part of your soul. Adnan and Mushk looked otherworldly, and with the most wonderful team beside me, the campaign became everything I had ever dreamed of — and more !

Collaborating with Celebrities;

You’ve worked with some of the country’s biggest stars like Mahira Khan,Ayeza Khan Mawra Hussain, and Urwa Hocane. What makes a great brand-celebrity collaboration?

For me, a great brand–celebrity collaboration goes far beyond fame It’s about energy, authenticity, and shared emotion. I’ve been lucky to work with some incredible women Mahira Khan, Mawra Hocane, and Ayeza Khan , each one so distinct yet equally inspiring. Mahira is truly beautiful, inside and out. Mawra is my other half — we just understand each other’s creative rhythm without words. And Ayeza, she’s the epitome of grace and humanity. They’re all consummate professionals, and when their energy aligns with the brand’s story, the result is

nothing short of magic.

How do you cultivate such strong, meaningful relationships with the celebrities you work with

Every celebrity I’ve worked with holds a special place, and my relationship with each of them is unique. Amar Khan is like a sister to me, and her mother feels like my own. Durey Fisha is humble, supportive, and a joy to collaborate with. Saba Qamar, Aymen Saleem , Urwa Hocane, Areeba Habib, Sonia Hussain, Sara Khan, Ushna Shah — all have beautiful souls, and talking to them feels like chatting with best friends. Each connection is different, each bond meaningful, and that’s what makes every project so special.

Any memorable moments from these collaborations that stayed with you?

I’ve been fortunate to work with some of the most remarkable women in the industry.

Mawra Hocane, my creative soulmate, has been by my side for nearly a decade — her dedication, warmth, and tireless spirit never cease to inspire me.

Ayeza Khan is the definition of professionalism and grace  during our last 26-hour shoot, she didn’t utter a single complaint, just pure commitment and brilliance. And

Mahira Khan — she’s pure magic. When you’re around her, you can’t help but fall under her spell. Each of them brings a light that elevates everything they touch.

How do you deal with high expectations and creative pressure?

I’ve learned to trust myself and Allah — that’s how I manage it all. Every single day brings its own challenges, but I choose to face them with faith and turn them into something amazing. When you create with belief, gratitude, and purpose, even the hardest days become part of something beautiful.

What inspires your creativity outside of work?

What inspires me,

My mother — her strength, grace, and unwavering faith keep me grounded and inspired.

Life itself — every emotion, moment, and experience holds a story waiting to be told.

The beauty of nature — its colors, silence, and ever-changing moods remind me of balance and creation.

Art and music — they move me, awaken emotions, and spark new ideas.

People and connections — my friends, their energy, laughter, and honesty constantly remind me what authenticity looks like.

Stillness and observation — sometimes, the quiet moments teach me more than the loud ones.

Any dream projects or collaborations you’d love to do?

With Vogue, and also with filmmakers like Mohit Suri and Karan Johar. I’d love to blend fashion, emotion, and storytelling on that kind of cinematic scale.

How would you like your contribution to be remembered in the Pakistani fashion industry?

I want to be remembered as a “free bird”  just like my mom and her friends call me. Someone full of life, energy, and light. A woman who worked hard, stayed graceful under pressure, and never lost her joy, no matter how tough things got. I want people to remember me as someone who made her parents proud, who dreamed fearlessly, and who always chased perfection, not for approval, but for the love of creating something beautiful.

How is your relation with Khadijah Shah?

K SHAH is so much more than a mentor — she’s my friend, companion, and guardian angel all in one. For nearly 11 years, we’ve learned, grown, and evolved together. She saw a spark in me when I was just a communication designer and nurtured it into everything I am today. We’ve travelled together for countless shoots, shared laughter and tears, creative chaos and calm, and moments of pure understanding. She’s taught me strength, grace, and resilience — how to lead with heart and create with purpose. Wherever I stand today, it’s because she believed in me — and for that, I will forever love and cherish her.

Most Difficult Shoot/Campaign?

My Sri Lanka campaign — Élan Lawn 2023 — will always hold a special place in my heart. On the last day, everything fell apart: no production, no lights, no vans, no location permits. Just me, Nadir, and K. Shah, navigating the streets with our cameras and creativity. We chased the light, trusted our instincts, and somehow, the campaign turned out beautifully editorial. It reminded me that true magic doesn’t need perfection — just passion, vision, and the right people by your side.

Zaha Lawn 2025 was another test of resilience. Shooting in sprawling meadows, battling unpredictable weather, rain on the third day, long hours, and the harsh elements — it could have stopped us. But we pushed forward, fully immersed in the work, and the images captured the energy and beauty of the moment. These experiences taught me that creativity thrives in adversity, and that even climate challenges and obstacles cannot dim the power of passion, teamwork, and relentless determination.”

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In GT Fashion

SAIM ALI Makes a Stylish Mark at Milan Fashion Week

SAIM ALI Milan Fashion Week

Milan, Italy – Saim Ali, celebrated style icon and media personality, made waves at this year’s Milan Fashion Week, leaving an unforgettable mark on the international fashion scene. His presence turned heads not only on the red carpets but also across the city’s most exclusive fashion events.

During his high-profile trip, Saim Ali had the honor of meeting fashion legend Anna Wintour, as well as American screen icon Lauren Hutton, who is also a celebrated face of Bottega Veneta. These encounters underscored his growing presence within the global fashion circuit.

Saim was invited as a celebrity guest to renowned designer Dhruv Kapoor’s fashion show, where he shared the front row with Bollywood actresses Huma Qureshi and Mouni Roy, alongside Emily in Paris star Paul Forman. He also graced Italian designer Anton Giulio Grande’s show with his signature charisma and style.

Adding to the glamour, Saim attended the Prestigious Black Carpet Awards, where his red-carpet looks received significant applause from paparazzi and were noted by leading international fashion houses.

He also engaged in a thought-provoking conversation with Italian actor Michele Morrone at his exclusive book launch, further cementing his connection with global creative circles.

Saim rounded off his Milan visit by supporting a noble cause at The Phoenix Circle event in collaboration with The Leela Palace, New Delhi—an initiative dedicated to philanthropy and global impact.

With his impeccable fashion choices and dynamic presence, Saim Ali reaffirmed his place as one of South Asia’s most influential voices in fashion and culture, making this Milan Fashion Week a remarkable milestone in his journey.

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In Cover shoot

OMER AFTAB Mission to Redefine Cancer Awareness in Pakistan

Omer Aftab cancer awareness

In a country where silence often surrounds the word “cancer,” one man has chosen to raise his voice and turn awareness into action. Omer Aftab, co-founder of Pink Ribbon Pakistan, has dedicated years to breaking myths, challenging taboos, and creating platforms that encourage dialogue and early detection. From launching awareness campaigns to spearheading Pakistan’s first dedicated Breast Cancer Hospital, his journey reflects resilience, vision, and an unshakable commitment to saving lives.

This October, as Good Times joins the global call for Breast Cancer Awareness, we sit down with Omer Aftab to talk about his mission, the challenges of advocacy in Pakistan, and why every small step toward awareness can mean a lifetime of difference.

You are known as a dynamic leader and a passionate social entrepreneur. What first inspired you to dedicate your work to social causes, particularly cancer awareness?

I have always believed that the true measure of life lies in the impact we create for others. My journey into social causes began with a deep personal conviction that our society needs more voices and platforms to address the issues often left in silence. Cancer awareness, particularly breast cancer, struck me as one such cause. In Pakistan, millions of women suffer quietly because of social taboos, lack of information, and limited access to timely healthcare.

What truly inspired me was the realization that by breaking this silence through awareness, education, and advocacy we could save countless lives. I wanted to challenge the stigma, give women the courage to talk about their health openly, and create hope where there was despair. This vision led me to dedicate my work to building platforms like Pink Ribbon, so that every woman has the chance to fight this disease with dignity and timely support.

Was there a defining moment in your life that pushed you to step into this path of advocacy and change-making?

Yes, there was. A colleague of mine was diagnosed with breast cancer, and I supported her through that difficult journey. While helping her, I witnessed firsthand how countless other women were suffering in silence many didn’t even know they had breast cancer until it was too late. Seeing young lives being lost simply because of lack of awareness and timely diagnosis deeply moved me. That experience became the turning point for me, and I made it my mission to dedicate my life to creating awareness and giving women a fighting chance against this disease.

The Pink Ribbon Campaign has become one of the most recognizable health awareness movements in Pakistan. What were the challenges you faced when you started it, and how did you overcome them?

When we started the Pink Ribbon Campaign, the biggest challenge was the taboo around the word “breast.” It simply couldn’t be mentioned in the media, in educational institutions, or even in public discussions. Our awareness activities were blacked out by the media, and even the most progressive institutions and individuals hesitated to associate with the cause. But we knew that silence was costing lives, so we refused to give up. Through resilience and sheer will, we kept pushing boundaries. An example of that is how it took us five long years to finally achieve our first Pink Illumination at Minar-e-Pakistan, a landmark moment that symbolized breaking the silence. That perseverance became the foundation of our movement.

Looking back, what impact has the Pink Ribbon campaign had on society, and what milestones make you most proud?

The development of Pakistan’s first dedicated Breast Cancer Trust Hospital is our proudest milestone. It represents hope and access to care for women who previously had nowhere to turn. Through the Pink Ribbon Hospital, we have been supporting countless needy patients who could not afford treatment. Our campaign has also brought a cultural shift. Young girls are more aware and regularly getting themselves checked, men are now actively involved in the health of their wives, mothers and sisters, and sometimes even a single breast self examination flyer has saved a life.

What makes me deeply proud is how Pinktober has transformed into a national movement. From the government to institutions to ordinary citizens, everyone now plays a role in spreading awareness and saving lives. That collective ownership is the true impact of the Pink Ribbon campaign.

How do you see the role of awareness campaigns in breaking taboos around breast cancer in Pakistan?

Awareness campaigns play a crucial role in breaking the silence and stigma around breast cancer in Pakistan. When we first started, even saying the word breast in public was considered unacceptable. But through consistent campaigns, we normalized the conversation and gave women the courage to talk about their health openly. These campaigns not only educate but also challenge cultural taboos, encouraging families including men to support their wives, mothers, and sisters in seeking timely care.

In a society where silence once cost lives, awareness has become the first step toward saving them.

You’ve also pioneered the White Ribbon Men’s Movement and worked with the Women’s Chamber of Commerce. What connects all these initiatives at the core of your leadership vision?

At the core of all these initiatives is one simple vision, creating a more just, healthy, and equitable society. Whether it is the Pink Ribbon campaign for women’s health, the White Ribbon Men’s Movement against gender based violence, or empowering women through the Chamber of Commerce, the common thread is dignity, respect, and equal opportunity for every individual.

I believe true social change comes when we challenge taboos, break harmful silences, and build inclusive platforms where both men and women play their part. My leadership vision has always been about bringing people together to address difficult issues with courage and compassion, and to leave behind systems that empower future generations.

How do you balance being both a business leader and a social entrepreneur?

For me, being a business leader and a social entrepreneur are not two separate paths, they complement each other. As MD Eden Roc Cosmetics, I apply strategy, discipline, and innovation to drive growth, while the same principles guide me in building sustainable social initiatives. At the same time, my work as a social entrepreneur keeps me grounded in empathy and purpose, which enriches the way I lead in business.

Balancing both is about keeping impact at the center whether it’s creating economic value through a business or saving lives through awareness campaigns, the ultimate goal is to build something meaningful and lasting.

In your opinion, what makes a leader truly impactful?

I believe a leader becomes truly impactful when they inspire others to believe in a cause greater than themselves. It’s not just about authority or decision-making, it’s about vision, empathy, and resilience. A real leader listens, connects with people, and empowers them to take ownership.

For me, impact comes when your leadership creates a ripple effect where your actions spark change in individuals, communities, and ultimately society. True leadership is measured not by what you achieve alone, but by how many lives you touch and transform along the way.

You are the only Pakistani to receive the prestigious FrontLine Golden World Award by IPRA. What did that recognition mean to you personally and professionally?

Receiving the IPRA Award as the only Pakistani was both a humbling and empowering moment. Personally, it affirmed that the struggles, resilience, and years of pushing boundaries for a taboo cause were worth it. Professionally, it gave international recognition not just to me, but to Pakistan’s fight against breast cancer.

For me, the award is not just a personal honor, it is a responsibility to keep raising the bar, to represent Pakistan on international platforms, and to continue proving that with vision and persistence, we can turn silence into action and stigma into awareness.

Beyond awards and recognition, what does “success” mean to you?

Success, to me, is the impact we create in people’s lives how we change them for the better and uplift society as a whole. It’s not about personal gain, but about leaving behind a positive transformation that benefits individuals, families, and communities.

October is globally recognized as Breast Cancer Awareness Month. What special message would you like to give to women and families in Pakistan during this time?

Early detection saves lives. Breast cancer is not a death sentence if caught in time, but silence and delay can make it one. I urge women to prioritize their health, perform regular self-examinations, and seek medical advice without hesitation.

To families, I say stand by your wives, mothers, and sisters. Your support gives them the strength to act without fear or stigma. Together, we can break the silence, save lives, and build a future where no woman in Pakistan loses her life just because she was unaware.

Awareness is one thing, but early detection and access to treatment are another. How can Pakistan as a nation do better in this regard?

You are right awareness alone is not enough. We must convert awareness into action. Pakistan urgently needs more facilities like the Pink Ribbon Trust Hospital, dedicated solely to breast cancer treatment especially for those who can’t afford the treatment. The reason we built this hospital was to demonstrate that such specialized institutions are possible and necessary in a country where breast cancer is one of the biggest health challenges.

Now our next step is to ensure early detection becomes a norm by making screenings widely available, affordable, and accessible across urban and rural areas. Only then can we truly save lives and reduce the heavy toll breast cancer takes on our society.

What role do you think men can play in supporting women through the journey of awareness, detection, and treatment?

Men have a vital role to play in this journey. In our society, men often influence decisions within families so their support can make all the difference. By encouraging their wives, mothers, and sisters to get regular check-ups, standing by them during treatment, and breaking the stigma around breast cancer, men can become true partners in saving lives.

Through our campaign, we’ve seen this change happening, men are now more aware and actively involved in their families’ health. When men and women stand together, awareness turns into action, and silence turns into strength.

You are often described as a “visionary leader.” What is the next big idea or campaign you are working on that excites you the most?

I’m really excited about the next phase of expanding Pink Ribbon’s breast cancer healthcare facilities across Pakistan. After setting up our first dedicated hospital in Lahore, we’re now moving to Karachi to build a state-of-the-art center for breast cancer diagnosis and treatment, especially for women who otherwise have no access to such care.

My dream is to create a network of specialized centers in every major city of Pakistan, so no woman has to suffer in silence or lose her life just because she couldn’t get timely diagnosis or treatment.

When you think of the legacy you want to leave behind, what comes to mind?

I want to leave behind a Pakistan where breast cancer is no longer a silent killer, where women have access to timely care with dignity, and where families stand together without stigma or fear.

If the work we started inspires future generations to keep building awareness, facilities, and compassion into our healthcare system, that will be the legacy I am proud to leave behind. A legacy of hope, resilience, and change.

What advice would you give to young Pakistanis who want to combine entrepreneurship with social impact?

To all young Pakistanis: chase entrepreneurship, but do it with purpose. Do not just think about making money, think about making a difference. Real satisfaction comes when your work improves lives and builds a stronger society.

And remember, instead of asking what Pakistan has done for you, ask yourself what you can do for Pakistan. When your ideas are tied to the needs of your community, you will not only create successful businesses but also create lasting change. The future belongs to those who mix innovation with compassion.

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In GT Interview

Resilience, Art, and the Radiance of Now: NADIA JAMIL

Nadia Jamil’s journey is one of extraordinary courage, artistry, and an unwavering commitment to living fully. From her remarkable performances on stage and screen to her heartfelt advocacy for children, women, mental health, and the environment, Nadia exemplifies resilience and grace.

In this exclusive feature for Good Times Magazine, Nadia reflects on the roles that shaped her career, the personal challenges that redefined her perspective, and the practices that allow her to radiate light even in dark times. She shares insights into how acting, singing, and art serve as powerful tools for healing, how faith and gratitude have guided her through life’s toughest moments, and the philosophy that continues to inspire her activism.

Join us as we step into Nadia Jamil’s world—a space where vulnerability meets strength, creativity meets purpose, and the present moment is embraced as the seed of infinite possibility.

Nadia, you’ve had such a remarkable career in television and theatre. Looking back, which role feels closest to your heart and why?

A stage performance I did with Shoaib Hashmi—Jean Anouihs Antigone, in which he was Creon—back in the nineties. Because it was sharing the stage with one of my greatest mentors. A true legend.

Eve Ensler’s V Monologues, because it liberated my femininity and allowed me to celebrate it unapologetically.

Mere Paas Paas, because it was the serial that began HUM TV’s rise and was MD Productions’ first hit—a beautiful love story.

Lorelie, directed by Haissam Hussain, because it taught me how strong a mother can be.

Taming of the Shrew, because we shone at the Globe Theatre.

Damsa, because it tells the story of the children I work with. And Asma Nabeela was fantastic as a writer and storyteller.

How can there be just one? 🙂

Honestly, most of them have taught me unique lessons. All are precious.

How has your approach to acting evolved over the years, especially after the profound personal experiences you’ve gone through?

I’ve understood that acting is telling the truth as the character you have embodied—not your truth, but hers. The character’s truth. It’s a profound mix of disassociation and honesty. Very healing and empowering. And it’s in the nuances. It’s a delicate, powerful art. I use the emotions my body, mind, and soul store, but she (the character) uses them. It’s her story, her truth—not Nadia’s.

You are also known to sing at times — is music more of a personal passion, or do you see yourself exploring it professionally?

Personal passion 🙂 My dad loved singing with me. I sing for Allah, Abu, and myself. I sing for love and connection. I sing to make hope a life-active experience, and I sing because it brings my heart, head, gut—my whole being—joy.

You’ve been very open about your battle with cancer. What did this journey teach you about strength, vulnerability, and resilience?

I survived cancer because of the doctors, medication, early detection, Allah’s Will, and total Tawakkul in Him. I had no personal fear. The only thing I had power over was my response to cancer—and I chose gratitude and trust in Allah, believing in the lessons sent my way through pain and heartbreak.

During cancer, I realized the importance of the pause—stopping to be in beautiful solitude with my precious breath. I discovered how stunningly empowering solitude is, and that one is never truly alone. The planet is alive, our bodies are alive, Allah is Samad, and in every iota of everything—including us—we are connected via the Creator. How beautiful it is to be alive and able to serve His Will and creation.

In what ways did surviving cancer transform your perspective on life, art, and even your work as an activist?

Cancer taught me that the only person responsible for my happiness, mental health, and overall well-being is me. I am responsible for not distracting myself from the connection the Universe—Allah, the Source Energy—is providing us with all the time. Distractions from the peace within and around us are our problem. We can solve it by being mindful and breathing into the essence of Truth—Haq—and acting on it. Knowledge is meaningless if not acted upon; all true knowing is in the doing.

Cancer taught me humility and what true healing is. Necessity forced me to learn how to heal—not just from cancer, but from the past and from mental struggles.

What kept you grounded during the most difficult days of treatment—was it family, faith, or perhaps creativity itself?

All of it 🙂 Faith, creativity, and accepting love from total strangers on social media. Leaning into the resources that strengthen and empower me—NLP, Art of Living, mBIT. The loop of all these, woven together with faith, keeps me centered.

Life. Loving it actively. Living it actively. Whether it is embracing the pause, doing nothing but sitting on the grass and breathing, reading, dancing, teaching, praying, or learning—the power of now and my choice in this moment keeps it real. My son once told me, “Reach out for the stars, but keep your feet firm on the ground.”

Beyond the screen, you’ve been a tireless activist, raising your voice for children’s rights, women’s empowerment, and mental health. What drives this side of you?

I also speak up for animal rights and the environment—climate change. It is my duty as a human being to feel responsible for everything that affects us. Social media has made it easier to be a voice for positive change.

Children are my path, my Sirat ul Mustaqeem. Mental health is critical, especially at a young age. I love sharing with children, learning from them, and teaching them. Healing is a shared experience.

Pain was my initial driver—when I was 17 and started working in orphanages. Now it’s healing and the glow of living with the freedom that you are powerful enough for your own healing. Lean towards yourself and service. Sharing this truth creates a domino effect of love and healing. It fuels my heart and connects me to others’ hearts. It’s a surrender to a larger truth. Alhamdulillah.

Do you feel your public platform comes with a responsibility to speak about uncomfortable truths—and has that ever felt like a burden?

Never. The truth frees us and empowers us. How can it ever be a burden? 🙂

Which cause is closest to your heart right now, and how can your fans/readers support it?

Life. Living. Gratitude.

We can all support our own truth, our own life, and our own commitment to gratitude. It’s a muscle that needs practice, like gym or prayer. It allows us to embrace a healthy self. Mental health is a path to freedom, requiring work and commitment. It encompasses what we eat, how we love, how we move, how we choose our thoughts, and how we learn to go beyond language and noise. Committing to the present moment via breath and appreciation frees us. Acting on this knowledge—embodying it in our choices—is the true practice of life. Alhamdulillah.

Do you see art—whether acting, singing, or writing—as a form of healing for yourself and others?

Always. And what isn’t art? Medicine, science, maths, language, colours, light, sound—energy and creation are all art. Art is perfection. How you perceive creation is your healing. I see a tree and see art. Friendship. Oxygen. Mother. Nature. Solace. Beauty. Colour. Texture. Everything. From a surgeon’s work to a beautiful cup of tea—it’s all art. Allah’s art, and our art through Him.

Many of your fans describe you as someone who radiates light even in dark times. What practices or philosophies help you maintain that?

We all radiate light—you, me. If there was no dark, how would we know light? I find solace, truth, and healing in both dark and light. The dark holds truths we benefit from in solitude—my inward time. Pain is a fantastic teacher. The light is when we go external with healing truths, connecting with others. That’s where others see the light. We must perceive, feel, and act from what we learn.

If you could describe yourself today in three words after all these transformations, what would they be?

I would like to give three versions:

  1. Nadia Fazal Jamil – Work in Progress – Unique. Commonplace. Nothing.

What excites you most about the next chapter of your life—personally and professionally?

Now. This moment. This second. The enormous potential hidden in its seed and the blossoming of that potential tomorrow—whether I live to see it or not. The richness and power of NOW. Wah! Even now, I am smiling, feeling it :))

Are there any projects or collaborations we should look forward to?

Lots of fun stuff coming up—small, powerful role for television, some children’s theatre, poetry readings, talks, and healings.

I also curate retreats—transformational healing, mental health, and wellness retreats for women in Hunza. Additionally, I run a thriving mental health and positive-living coaching clinic and practice in Gulberg. So there’s plenty to look forward to as well 🙂

Finally, what message do you want to leave with women and young readers who see you as a symbol of courage and grace?

I belong to you. I feel deep love and connection to you. Let’s live, together, making this world a better place NOW. We are the heroes we wait for. We hold the answer to suffering and joy. He has created us powerful, unique, beautiful, responsible, resilient—even in our incredible vulnerability.

We are the same—humans, animals, trees. And we are nothing in the scheme of the universe; our birth affects nothing. These three things in symbiosis, my Abu taught me, are the path to being whole, unique, and yet unified in commonness, humility, powerlessness, and power together.

What a beautiful, wonderful experience we share. If only we open our hearts and connect. As E.M. Forster said: Only Connect. I open my heart to you and invite you to connect with love, trust, and respect.

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In GT Cover Shoot

MASSARAT FESTIVE Unstitched ’25 by Hussain Rehar

MASSARAT FESTIVE Unstitched '25 by Hussain Rehar

Massarat is a celebration caught between tradition and the present moment; an evening where light, color, and connection unfold like poetry. Inspired by gatherings alive with music and murmured conversations, the collection captures the fleeting beauty of festivity: laughter spilling across courtyards, glances exchanged like secrets, and the warmth of community woven through every thread.

Photography: Farhan Sherwani
Makeup: Sarah Javed
Styling: Moiz Tirmizi
Art: Mohsin Tawwasuli
Video: Alishba Sozer
Jewelry: Tehmina Asad & Amayra Jewels

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In GT Interview

AMINA SIBTAIN Making Fitness Fun One Movement at a Time

In a world where fitness often feels intimidating or rigid, Amina Sibtain brings a refreshing perspective. An internationally certified fitness trainer and nutrition coach, Amina believes movement should be joyful, empowering, and sustainable.

From busting myths to balancing nutrition with real life (yes, sometimes that means cake!), she’s on a mission to make fitness accessible and fun for women everywhere.

Amina, you’re an internationally certified fitness trainer and nutrition coach. Tell us a little about your journey—what inspired you to step into the world of fitness?

Movement has been my passion since I was 19; it has empowered me, made me feel confident, and helped me become the best version of myself. I want every woman to be able to feel that.

You often say, “I make fitness fun.” What does that mean to you, and how do you bring that energy into your training sessions?

I want you to look forward to movement—whatever that may be for you. I focus on creating a safe and welcoming environment and try to teach women to find the joy in it. Movement is a privilege, and when you realize that, your perspective changes. It’s not a punishment, it’s not something to punish yourself for eating poorly. It will bring you strength, stability, joy, and clarity. That’s what I aim for women to realize.

Many people start workouts with enthusiasm but struggle to stay consistent. What’s your secret to keeping clients motivated?

I tell them on day one that motivation is fleeting. It’s about discipline. When someone wants to skip, I tell them, “Just give me 10 minutes, and then if you still don’t want to move, we’ll stop.” More often than not, they’ll do the session. I don’t follow a cookie-cutter approach— all the women I work with know that I go by how they’re feeling on that particular day.

What’s one fitness myth you’d like to bust for our readers?

“More is always better.” You don’t need to exercise for hours, 7 days a week. Rest is equally important.

What kind of workouts do you personally love the most, and why?

I love jumpy, fast-paced workouts—that’s how I generally like to train.

Do you think everyone needs a personal trainer, or can someone achieve their fitness goals with self-discipline and the right guidance?

If you’re a beginner, yes—you definitely need someone to guide you. Not everyone needs a trainer for their entire life; you can absolutely do it yourself too. I trained myself for years without a trainer.

As a certified nutrition coach, what’s one small diet change that can make a big difference in someone’s health?

Just eat more fruits and vegetables. Simple.

How do you personally balance nutrition—are you strict with your diet, or do you believe in “everything in moderation”?

I have a history of restrictive eating, so I now don’t follow anything very rigid. I eat in balance and just focus on eating well and giving my body what it requires—and sometimes it requires cake, and that’s okay.

What’s your go-to pre-workout fuel and post-workout recovery snack?

I usually train fasted, but dates or a banana with coffee is a great pre-workout. Post-workout, I focus on protein!

For someone who feels intimidated by the gym or starting fitness, what’s your advice?

Start slow and take a friend along. Everyone was a beginner once. You don’t need to go from 0 to 100 in the first week. Ease yourself into it.

How important is the mental side of fitness—confidence, discipline, and mindset—compared to the physical workouts?

They go hand in hand! Your physical fitness will help your mental health, and your mental health will help you stay on track.

Can fitness truly be fun for everyone, even those who hate exercising?

Absolutely! Firstly, stop looking at it as a chore. Secondly, movement will look different for everyone. These days, social media will tell you if you aren’t moving in one particular manner then you’re doing it wrong. I disagree—try different things, and you’ll find what you enjoy, then stick to it.

Movement is natural for humans. We’ve turned sedentary lifestyles into the normal routine and movement into an anomaly, when it’s supposed to be the other way around.

If you weren’t a fitness trainer, what other career do you think you would have pursued?

If I had the choice, I would be a rapper. Unfortunately, that’s a talent I severely lack.

Three things always in your gym bag?

I don’t own a gym bag  but I always have water, my AirPods, and a towel with me.

Cheat meal confession: what’s the one food you just can’t resist?

I’m a sucker for chocolate and fries. Not together, though.

How do you like to spend your downtime when you’re not training clients or working out yourself?

Doomscrolling TikTok and trying to maintain my friendships.

What’s next for you—any exciting projects or plans our readers should look out for?

I just moved to a new studio, so I’m focusing on that.

Finally, what’s the one golden rule of fitness you want everyone to remember?

Fitness is for life. There’s no deadline. Move with the intention of moving for the rest of your life.

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In Lahore

Beauty Haven

Misha Amir’s salon opens its doors in Gulberg — a new haven for beauty and style. Launch powered by @rubiamogheespr.

 

 

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In GT Interview

In conversation with SOFIA BADAR Weaving Heritage into Modern Elegance

SOFIA BADAR

In a world where trends shift overnight, Sofia Badar has built a name on timelessness. Since officially stepping into the fashion industry in 2007, she has steadily evolved into one of the most distinct voices in Pakistan’s luxury pret and formal wear space.

Known for her heirloom-worthy craftsmanship, fluid femininity, and a design philosophy rooted in slow fashion, Sofia creates garments that are not just clothes, but stories — pieces that women carry with them as part of their personal histories.

In this exclusive conversation with Good Times Magazine, the designer opens up about her journey, inspirations, challenges, and the philosophy that sets her brand apart.

Journey & Inspiration

Sofia, tell us about your journey into fashion — when did you first know this was the path for you?

I formally stepped into fashion in 2007, but the seed was sown long before. I grew up surrounded by a love for textiles, craft, and tradition. Designing wasn’t just a choice — it was the most natural extension of who I am.

What inspired you to start your own label, and how has the brand evolved since its inception?

I wanted to create pieces that felt timeless yet relevant — garments that become part of a woman’s personal history. Over time, the brand has evolved from bespoke bridals into a label known for luxury pret and heirloom-worthy formals, while still holding on to that same emotional connection.

Who were your biggest influences growing up, and do they reflect in your work today?

I deeply admired designers like Bunto Kazmi, Umar Sayeed, and Faiza Samee — masters of craft who told stories through fabric. Their ethos of respect for tradition and detail is something I consciously weave into my own work.

Design Philosophy & Aesthetic

How would you describe your design philosophy in three words?

Heirloom. Slow Fashion. Heritage Craftsmanship.

Pret luxury and formals are your forte — what draws you to these categories specifically?

They’re the perfect space between tradition and modernity. Luxury pret and formals allow me to experiment with silhouette and detail while still creating pieces that mark life’s most important moments.

What elements do you believe make your brand’s pieces instantly recognizable?

A mix of refined detail, fluid femininity, and a sense of poetry in the way fabrics fall. My pieces are designed to feel luxurious but also deeply personal — you recognize them by the way they make you feel as much as by how they look.

Craft & Collections

Can you walk us through the process of creating a new collection, from concept to runway/showroom?

For me, it begins as an image in my head — a color, a silhouette, or even a fleeting memory. From there, it’s about building layers: choosing the fabric, sketching, experimenting with embroideries, adding or subtracting textures, trinkets, and details until the final garment matches the vision. Every collection is a journey of editing and refinement until the story feels whole.

What fabrics and techniques do you love experimenting with the most?

I gravitate toward pure silks, airy chiffons, and organzas — fabrics that carry both structure and movement. In terms of craft, hand embroidery remains my favorite playground; it’s where tradition meets modern design.

Which collection or piece do you feel best represents you as a designer?

Every collection has a part of me woven into it. But the ones that linger in my heart are those where heritage meets a modern edge — they feel like the truest reflection of my creative spirit.

Clients & Fashion Industry

How do you balance commercial appeal with creativity in your designs?

That balance is the eternal challenge. I focus on staying true to my creative instincts while keeping a pulse on what my clients actually want to wear. For me, commercial viability never means compromise — it means finding beauty in functionality.

Who is the Sofia Badar woman? How would you describe her style and personality?

She’s confident, elegant, and self-aware. She dresses to honor herself, not trends. Her style is an effortless mix of grace and strength — she knows her worth and chooses pieces that echo it.

With Pakistan’s fashion scene growing rapidly, what sets your brand apart from others in luxury pret and formals?

I don’t chase fast fashion or momentary trends. My brand is about timeless heirloom quality — pieces that outlive a season and become part of a woman’s story. That commitment to slow, soulful fashion sets me apart.

Challenges & Growth

What has been the biggest challenge you’ve faced as a designer in this industry?

For me, the greatest challenge has been marketing creativity — translating deeply personal work into something that speaks to a wider audience while staying authentic. It’s a delicate dance of vulnerability and visibility.

How do you deal with the pressure of trends while staying true to your brand identity?

I listen, but I don’t follow blindly. Trends may inspire detail, but the foundation of my work is always heritage and timelessness. That grounding makes it easier to filter out the noise.

Where do you see your brand in the next five years — locally and globally?

I see it anchored firmly in Pakistan but with a strong international footprint — capsule collections, collaborations, and global showcases that carry the essence of our craft to new audiences.

Personal Touch

What’s a day in your life like outside of the studio?

Outside the studio, my day is about balance — early mornings in the gym, cooking for my loved ones, long walks, and quiet time with my son. My life is built on structure, but it’s also filled with rituals of joy and gratitude.

Do you have a personal favorite outfit from your own collections that you wear on repeat?

Yes — a classic ivory silk tunic with hand embroidery. It’s versatile, timeless, and reminds me of why I started: to create beauty that lives beyond occasions.

If you weren’t a designer, what career do you think you would have pursued?

A chef, without a doubt. Cooking and feeding people is one of my love languages. For me, design and food share the same essence: creation, nurture, and memory.

Style & Advice

What’s one fashion rule you swear by — and one you love breaking?

Rule I swear by: invest in quality over quantity.

Rule I break: wearing “occasion wear” on ordinary days — every day is worth celebrating.

What advice would you give to young women aspiring to enter the fashion world?

Don’t chase instant recognition. Learn your craft, respect your journey, and let your voice evolve. Fashion is not just about clothes — it’s about storytelling, and the most powerful stories come from authenticity.

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In Fashion

SHAH Summer Vol II

SHAH Summer Vol II

Step into summer with a collection where fine embroideries dance on the airiest of fabrics. Crafted for the warmest days, each piece blends grace with lightness. The palette flows from grounded earthy tones to soft pastels and sunlit brights beautifully capturing the full mood of the season. It’s a story of fashion made to be worn, felt, and remembered.

Instagram: @shahofficial.pk
Website: www.shahofficial.pk
Phone # : +92 329 9694254

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In GT Article

A LAND, A LEGACY, A LIGHT 14th August celebration

14th August celebration

This 14th August, we honour our heritage and look towards the horizon By the Editor, Good Times Magazine

Every year, as the clock strikes midnight on the 14th of August, a familiar rush of emotion sweeps across our nation;  pride, gratitude, and a quiet yet powerful hope for the future. The green and white flag flutters in the summer breeze, reminding us of a moment in history when a dream became reality, when courage and vision converged to give birth to Pakistan.

Seventy-eight years ago, our forefathers stood united under the banner of faith, determination, and resilience. They dared to imagine a land where we could live with dignity, shape our own destiny, and pass on to future generations the freedom they had so fiercely fought for. This Independence Day, we remember not only their sacrifices, but also their unwavering belief in the possibilities of tomorrow.

Pakistan’s journey has been one of challenges, yes — but also of remarkable triumphs. From the brilliance of our artists to the grit of our entrepreneurs, from the determination of our athletes to the compassion of our humanitarians, our story is one of a people who refuse to give up. The world has seen our resilience in the face of adversity, and our ability to rise — stronger each time.

Yet independence is not just a celebration of the past; it is a responsibility for the present. It asks each of us to be custodians of the values on which our nation was built — unity, faith, and discipline. It calls on us to contribute, in our own ways, to building a Pakistan where opportunity is abundant, justice is equal, and hope is never in short supply.

So, this 14th August, as our streets are lit with the glow of green, as children’s laughter fills the air with patriotic songs, and as we stand hand in hand as one people, let us remember: the real strength of Pakistan lies not in its mountains or rivers, but in the hearts of its people. In you. In me. In all of us.

Here’s to Pakistan — resilient, vibrant, and ever hopeful. May our future be as bright as the promise of that first dawn of independence.

Pakistan Zindabad.

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In Cover shoot

HIFSA KHAN x Aima Baig

HIFSA KHAN x Aima Baig

HKS Bridal Beauty Edit- 2025 ft. Aima Baig, captured amidst the majestic landscapes showcasing Beauty Beyond Boundaries for Every You. This edit is a tribute to nature’s eternal beauty, showcasing the perfect blend of traditional elegance and modern glamour makeup. From the snow-capped mountains to the lush green valleys, every frame of our newly introduced two makeover looks is a testament to the country’s diverse landscapes and ultimate luxury bridal experience provided by HKS.

Unfiltered

A revolutionary makeup look from our Bridal Beauty Edit 2025 that enhances your natural beauty, inspired by the effortless elegance of no-makeup looks. Soft, Subtle, Radiant that accentuates your features without looking too done-up, to make you feel like the best
version of yourself.

Lumière

A masterful blend of glowy, dewy, and glittery elements that redefines bridal beauty. Its a symphony of light & colors where glitter and matte finishes fuse in perfect harmony. Make a statement on your special day with HKS Lumiere , our signature makeup look perfect for Shendi, Shalima, Mehndi, and Barat events. This look enhances your natural features with a soft, luminous glow, ensuring you shine brightly in the midst
of celebration.

Makeup: @hifsa.khan.salon, @hifsa_saad_khan
Wardrobe: @elanofficial
Jewellery: @_kundan_jeweller, @diamondsbyrabia
Photography: @shahrozhyder
Shoot coordination: @murradrahimkhan, @murradrahimprandcoordinators

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In GT Interview

TURNING DREAMS INTO DETAILS A Conversation with Jannat Gulzar of Pastels Events

A Conversation with Jannat Gulzar

From spontaneous DIY setups to becoming one of Pakistan’s most trusted names in event design, Jannat Gulzar has carved out a space that’s equal parts whimsical and awe-inspiring. As the visionary behind Pastels Events, she’s built a brand known for its dreamy aesthetics, attention to detail, and heartfelt storytelling through décor.

In this exclusive interview with Good Times, Jannat opens up about her journey – from being recognised as one of the 101 Most Influential Women in Pakistan to curating events that feel like poetry in motion.
With warmth, wit, and unshakable passion, she shares the highs, hurdles, and the creative chaos behind the scenes of every celebration she brings to life.

Let’s begin with the spotlight moment – how did it feel to be recognised among the 101 Most Influential Women in Pakistan and receive the award from the First Lady, Mrs. Alvi?

What was running through your mind when you held that award?

Honestly, surreal! I was standing there holding the award, trying not to cry or trip over my own excitement. It felt like my journey – from DIY birthdays to grand weddings – flashed in front of my eyes. Getting that recognition from the First Lady was a huge honour and a reminder that all those sleepless nights and crazy timelines were worth it.

Take us back – how did Pastels Events begin? Was there a defining moment that sparked your journey into event planning?

Pastels began very accidentally (and very colourfully)! I used to do pretty table setups for friends and family – nothing serious. One day, someone asked me to do a birthday party. I had no team, no idea, and zero budget, so I got my household staff to help, took all the waste material lying around the house, and transformed it into fun, festive décor. That party was a hit, and I just… never stopped after that.

Pastels has such a dreamy aesthetic – where do you draw your creative inspiration from?

From everything romantic and whimsical! Old movies, Pinterest black holes at 2 a.m., random café corners, and sometimes from the fabric of a dress or a flower I spot on the street. I like to mix a little nostalgia with softness and just enough drama to keep it interesting.

Over the years, you’ve curated countless events. Is there one that has stayed closest to your heart? Why?

Every event feels close to my heart — especially when it’s a brand-new theme. We pour our hearts, minds, and way too many sleepless nights into creating something that’s never been done before. That process of bringing a fresh vision to life, from sketches to reality, is what makes each event so special for me.

Being a woman in the events industry can be both challenging and empowering. What have been your biggest hurdles and proudest wins so far?

Biggest hurdle? Being not taken seriously in a male-dominated logistics world where you have to fight for your vision.
Proudest win? Building a brand that’s now trusted, respected, and run by a team of incredible women – and getting recognised nationally for it!

How do you balance creativity with logistics under pressure – especially during big weddings or high-stake corporate events?

With coffee, chaos, and checklists! Honestly, I’ve learned to plan for the worst and hope for the best. I start every event with a dreamy vision, but I pair it with a rock-solid Plan B, C, and sometimes D. And having a dependable team makes all the difference.

Pastels is now a name people trust. What do you think sets your work apart from others in the same field?

We don’t just “do décor” – we tell a story. Whether it’s a wedding or a birthday, we try to weave emotion, memory, and personal touches into every element. Plus, we’re obsessed with the little details that others might miss.

What’s your creative process like when a client comes in with just a vague idea or a mood-board?

That’s actually my favourite part! I love when someone says, “I don’t know what I want, but I want something magical.” I dive into their vibe, their personality, their Pinterest saves, and then bring them something they didn’t even know they wanted – but instantly love.

Do you have a signature touch or design detail that clients say screams “Jannat”?

Yes! People often say, “This setup looks like Pastels – it’s so you.” I think it’s the romantic colour palettes, the softness, the play with textures and lights – and the way we always add something personal and meaningful, not just pretty.

How important is collaboration with vendors, designers, and stylists when creating an event experience?

It’s everything! This industry runs on trust and teamwork. I always say – we don’t do this alone. It takes florists, carpenters, lighting guys, artists, and often last-minute miracle workers to make magic happen. The best events come from the best collaborations.

You wear many hats – entrepreneur, planner, award-winning woman of influence. What keeps you going on the tough days?

The thought that I get to create joy for people. And my team – they’re my biggest motivation. Also, let’s be real – sometimes it’s just chocolate and a good cry followed by a deep breath and a “Let’s go again!”

Tell us a bit about your lifestyle outside of events – where do you like to travel, unwind, or find inspiration?

Give me beaches, beautiful architecture, and a good iced coffee — and I’ll come back with a hundred new ideas and a sunburn! Travel is my therapy. I return with a creative kick, ten thousand photos of chairs and walls (yes, seriously), and at least one mood-board in my head before I even unpack.

Is there a dream event or client (local or international) that’s on your vision board?

I’d love to design a destination wedding on the Amalfi Coast or create a vibrant mehndi setup in the heart of Marrakech — something that blends culture, colour, and breathtaking backdrops. My dream event is one where the client gives us creative freedom, trusts the process, and lets us turn their story into something unforgettable.

What advice would you give to young women looking to enter the event planning space in Pakistan?

Start small, stay consistent, and don’t be afraid to say, “I don’t know – but I’ll figure it out.” Build your own aesthetic, and trust your gut. And never underestimate the power of good lighting and a solid backup plan.

Finally, what’s next for you and for Pastels Events? Any exciting projects, expansions, or secret plans you can share with Good Times?

Well, we somehow blinked and ended up with two marquees — don’t ask how, but they’re fabulous! We’re now plotting (in a totally legal way) more collaborations, bigger setups, and future projects that are currently brewing like a strong cup of chai. Let’s just say… the Pastels empire is growing, and we’re not slowing down anytime soon!

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In GT Article

ZAHRA KHAN A Light That Fought to Shine Until the End

ZAHRA KHAN

There are people who, even in the face of immense pain, choose to radiate light. Zahra Khan was one of them.

Diagnosed with breast cancer in her early 30s, Zahra didn’t just fight for her life—she fought for awareness, for community, and for every woman who felt isolated in her diagnosis. Her journey was not just marked by chemotherapy and scans, but by courage, creativity, and the unwavering desire to turn her experience into something meaningful.

Zahra first came into the public eye through her brave documentation of her cancer journey on Instagram via her platform, @heybreastie—a space she created for honest conversations about healing, identity, and resilience. It quickly became a source of hope and solidarity for women across Pakistan and beyond.

But Zahra wasn’t just a survivor—she was a creator. Amidst her recovery, she launched @ifyoulikecheese, a small-batch cheesecake business that blended comfort, sweetness, and a slice of joy in every order. Her cheesecakes were more than dessert—they were a reminder that even during the hardest times, we can still create, dream, and connect with others.

In October 2023, during Breast Cancer Awareness Month, Zahra spoke candidly about her experience with stage II breast cancer—offering strength, vulnerability, and hope to women everywhere. She was in remission then, continuing to inspire others with her voice, her smile, and her signature kindness.

Sadly, life had other plans. Zahra was diagnosed again—this time with a more aggressive form of cancer. She fought with all the strength she had, but this chapter ended differently.

As we grieve her passing, we are reminded of a powerful truth: healing doesn’t always look the way we expect. Strength doesn’t always lead to survival. Sometimes, the bravest thing is simply to endure—with grace, with faith, and with love.

Zahra Khan may no longer be with us, but her legacy remains etched in every life she touched. In every message of support she sent. In every heartfelt post she wrote. In every bite of cheesecake someone enjoyed when they needed comfort the most.

Her journey is a lesson for all women: to advocate for their health, to speak their truth, to hold on to softness even in moments of pain. She showed us that beauty and strength can exist in the same breath—that even the most difficult stories can inspire hope.

May Zahra’s soul find peace, and may her family find strength in the outpouring of love surrounding her memory. She reminded us that even in the darkest hours, there is still purpose to be found, stories to be told, and people to be held a little tighter.

Inna lillahi wa inna ilayhi raji’un.
Indeed, we belong to Allah, and to Him we return.

— Good Times Magazine

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In GT Article

KARBALA LIVES ON Reflecting on Muharram and the Spirit of Ashura

Karbala

As we step into Muharram, the start of the Islamic calendar, we are reminded that some beginnings are not celebrations — they are commemorations. This sacred month brings with it a solemn stillness, a collective hush that echoes through hearts and households. It is a time of remembrance, reflection, and above all, reverence.

At the heart of Muharram lies the tragedy of Karbala — a moment in history that continues to shape the moral and emotional fabric of our lives. Imam Hussain (A.S), the beloved grandson of the Holy Prophet (PBUH), stood on the burning plains of Karbala not with an army, but with an unshakable truth. Surrounded by his family and a handful of loyal companions, he chose dignity over surrender, sacrifice over silence.

Ashura, the 10th of Muharram, marks the ultimate stand against tyranny. It is not just a historical date — it is a living, breathing reminder of what it means to speak out, stand firm, and remain human in the face of inhumanity.

Here in Pakistan, Muharram is not just observed — it is felt. From the chants of nohas in majalis to the silent strength of a child offering water at a sabeel, the spirit of Hussain (A.S) runs deep in our rituals. But beyond the ceremonies, lies a greater call: to embody the values of Karbala in our everyday lives — to be just, to be kind, to be courageous.

At Good Times, we believe that storytelling is a powerful tool for preserving heritage and shaping perspective. This Muharram, we honour not just the martyrdom of Hussain (A.S), but the timeless legacy he left behind — one that teaches us that truth, no matter how heavy, must be carried with grace.

As we mourn, let us also reflect. As we grieve, let us grow. And as we remember, let us rise — stronger in faith, clearer in conscience.

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AMARBAIL An eternal fable of Love by Fahad Hussayn

AMARBAIL by Fahad Hussayn

A poetic ode to eternal love, Amarbail unfolds as a visual epic where couture transcends fabric and becomes pure emotion. Each piece, meticulously crafted, embodies the delicate dance between longing and belonging a narrative woven in thread and soul. Set against mystical backdrops, the collection celebrates heritage, romance, and the timeless power of storytelling through dress.

Cast: Sehar Khan as Ashk & Usama Khan as Attar
Hair & Makeup: Syed Hussain
Photography: Syed Hussain Jamal — SHJ Photography
Styling: Fahad Hussayn Academy

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In GT Interview

More Than a Chef In Conversation with Murrad Gillani on Building Brands, Breaking Molds & Becoming His Boldest Self

In Conversation with Murrad Gillani

From introducing the cult-favorite Dezzato to now leading multiple food ventures like Dumbo Donuts, Murrads.pk and Fried.pk, Syed Muhammad Murrad Gillani is more than just a self-taught chef—he’s a storyteller, a style icon, and a creative powerhouse.

Known for his raw honesty, dramatic flair, and jaw-dropping personal transformation, Murrad brings a unique blend of culinary passion and visual narrative to everything he touches. Our editor sits down with the multi-hyphenate to talk about food, fitness, fashion, and the flavours of life that matter most.

You’re known as “The Self-Taught Chef”—what sparked your passion for food?

I think it all began with the way I was raised—in a family where eating out was frowned upon, and there was a deep-rooted belief that only home-cooked food was truly safe. That mindset pushed me to recreate at home all the things I wasn’t allowed to try at restaurants. Somewhere in that quiet rebellion, a passion was born—and the rest is history.

From Dezzato to *Dumbo Donuts*, *Fried.pk*, and now *Murrads.pk*—how do you decide what culinary concept to pursue next?

My process starts with identifying market gaps—spotting what’s missing or underserved. From there, I assess the resources I have and determine whether I can realistically bring the concept to life. It’s all about aligning opportunity with capability.

Your Instagram is as much about food as it is about fashion. What’s your personal style philosophy?

As I’ve grown older, my style has become more refined and minimal. I’ve moved away from flairy clothing and leaned into more conservative, timeless pieces. For me, the ultimate style statement is a well-built body—when your physique is on point, even the simplest outfit falls perfectly into place. I usually stick to solid blacks, whites, and deep blues, but I like adding a personal touch through accessories like bracelets.

What does a typical day of meals look like for you now?

My typical day revolves around hitting 150 grams of protein in the leanest form possible. I’m pretty consistent with it… until I spiral into a full-on cake bender. It’s kind of my thing, haha.

Your fitness journey is incredibly inspiring. What motivated your transformation?

My fitness journey is deeply tied to my love for fashion. It all started because I could never find clothes that actually fit me.

Where do you usually shop for clothes and accessories?

I usually rely on my siblings and cousins to bring me clothes from abroad. I’ve got all my sizes memorized across different brands—haha, it’s a whole system at this point!

What has been your biggest challenge in running food businesses in Pakistan?

There’s a serious lack of originality in the food industry here. People are far too quick to copy rather than create.

One outfit that truly felt “so you”?

Every time I put on a suit, I feel like a solid 100—no exceptions.

What’s the legacy you hope to leave behind?

I want my food to be a source of healing. The legacy I hope to leave behind is one where the industry embraces honesty, where food is treated with respect, and where we shift the way people see, feel, and connect with what they eat. I want my legacy to be rooted in compassion and serve as a reminder to lead with kindness. And if there’s one thing I hope to inspire, it’s for the world to be a little braver, a little bolder in chasing what truly matters.

Can we expect a cookbook, clothing line, or maybe a lifestyle brand from you in the future?

Yes, I definitely plan to step into clothing and lifestyle once I’ve built my foundation in food. I have a real passion for creating jackets and suits, and I already have a name in mind for the brand—**M-Tag**. Eventually, I’d also love to explore the world of interior design.

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In Cover shoot

THE SCENT Luxury Pret SS’25 by Hussain Rehar

THE SCENT Luxury by Hussain Rehar

A collection shaped by feeling — elusive, personal, and lingering. The Scent draws from the nature of fragrance: how it clings, how it shifts, how it stays.

Crafted in pure raw silks, chiffons, organzas, and chanderi silks, the pieces explore contrast — structure and softness, clarity and mystery. Each silhouette carries intention: fluid shirts, sculpted blazers, tapered trousers, and sheer dupattas, finished with embroidery and delicate embellishments.

Color becomes mood, ivory, black, gold, pink; not loud, but lasting. Friendship, intimacy, betrayal — each emotion translated quietly in form and detail.

It isn’t just what’s worn. It’s what remains.

Photography: @farhansherwani
Makeup: @sunil_mua
Styling: @labgrownmeat
Video: @alishbasozer
Jewellery: @nauheerjewels @neemarjewels

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In GT Article

Inside the World of AIEENA Reflections of Grace

Inside the World of AIEENA

In a city brimming with salons and fleeting trends, Aieena by Mastoorah Burki stands as a sanctuary of timeless beauty. Named after the Urdu word for “mirror,” Aieena is not just a place—it’s a philosophy. With her signature touch, Mastoorah Burki transforms more than faces; she transforms confidence, presence, and emotion. From her humble beginnings as a freelance artist in Toronto to becoming one of Lahore’s most sought-after bridal stylists, Mastoorah’s journey is a story of passion, precision, and pure artistry. In this exclusive Good Times interview, she opens up about her beginnings, her brides, and the beauty that lives beyond the mirror.

Tell us the story behind Aieena — how did it all begin?

It all began with a deep passion for beauty and a desire to help others feel confident in their own skin. I started as a freelance makeup artist in Toronto and later expanded into hairstyling after moving back to Pakistan. That’s when I opened a home-based makeup studio — with a dream of evolving into a full-service beauty salon and spa. That dream became Aieena. The name itself, which means ‘mirror’ in Urdu, reflects everything I believe in — how you see yourself, and how you want the world to see you.

What inspired you to become a makeup artist and open your own salon?

I’ve always been a creative person. The art of makeup, playing with color and enhancing features — it all fascinates me. I pursued learning the right techniques because I wanted to help people feel like the best version of themselves. Knowing I can deliver exactly what a client envisions gave me the confidence to open my own space.

How would you describe the signature “Aieena” look?

If you’re asking about the signature bridal look — it’s timeless and classic. While we tailor each look to the bride’s preferences, when given creative freedom, I always go for a traditional middle parting, a full bun adorned with flowers, flawless base, soft eye makeup, and defined lips. A sophisticated look that never goes out of style. Trends come and go, but your wedding photos last a lifetime — I want my brides to look just as beautiful 25 years from now.

What’s a typical day like at your salon in Gulberg?

We open at 10:30 AM and stay busy with appointments and walk-ins throughout the day. My manager oversees scheduling and staff assignments, while I personally handle signature haircuts and makeup services. Between client consultations, staff training, and ensuring every guest feels cared for, the day flows beautifully — and we wrap up by 7 PM. It’s busy, fulfilling, and I love every minute.

Which bridal look has been your all-time favorite to create — and why?

Honestly, I love all my bridal looks — as long as the bride walks out happy. Each one is special. But if I had to choose, I’d say I always lean toward the classic look. There’s just something timeless about it.

Who was your first bride — and do you remember how you felt?

Yes, vividly! My first desi bride was in my home studio. She was a Valima bride who wanted dewy skin, peach lips, bold eyes, and a messy bun. We were both so excited. Her joy was infectious, and she even wrote me a thank-you letter afterward. That moment confirmed that this was the right path for me.

What’s the most requested service at your salon?

Honestly, all our services are quite popular! From root touch-ups to balayage, precision cuts to relaxing massages, facials, and makeup — each department stays busy and thriving.

You offer hair, makeup, and skin — how do you ensure excellence across all?

You can’t run a successful salon without a well-trained team. I’ve personally trained in cut and color from L’Oréal London before opening the studio, so I oversee both the makeup and hair departments closely. As for skin services, we’ve hired experienced spa professionals to ensure the best.

What beauty trend do you think needs to go, and which are you loving right now?

The red nose trend definitely needs to go! I’m loving minimalist glam — cat eyes, natural skin, and bold brows are my current favorite.

Any beauty secrets you swear by for glowing skin?

Manual facials. I truly believe in the power of hands — facials done without machines are incredibly nourishing and therapeutic. The massage and relaxation also reduce stress, which reflects in your skin.

How do you stay calm and focused during bridal season chaos?

Experience is your best teacher. I don’t overbook, and I prioritize pre-booked clients over walk-ins — and I make sure to communicate that clearly. That keeps everything running smoothly.

Do you prefer classic bridal glam or bold experimental looks?

Classic will always be my first love — but I also enjoy the thrill of experimentation. It keeps me creatively alive.

If a bride only has one hour, what’s the one step you’d never skip?

Well, if a bride only has one hour, she’s definitely running late! But in all seriousness — I wouldn’t skip anything. Skin prep and a flawless base are essential, and so are the eyes and lips. I always recommend at least 1.5 hours for makeup and additional time for hair and setting.

Of all the brides you’ve worked with, has any story touched you deeply?

Yes. A bride I worked with this February left a lasting impression. She had lost her father years ago and was handling most of her wedding herself. She had a clear vision of how she wanted to look — and I poured my heart into making it come true. When her mother came to pick her up, she broke down in tears of joy. That moment still gives me goosebumps.

How do you stay current with international trends while staying true to Pakistani traditions?

It’s all about consistent training and staying curious. I attend workshops, learn new techniques, and blend them with our rich traditions to create something fresh yet rooted.

What advice would you give to young makeup artists trying to break into the beauty world?

Work hard. Learn the rules. Build your profile and don’t let setbacks shake your confidence. This field takes time — but your dedication will take you places.

Describe a moment when you felt truly proud of your work.

Honestly, it’s the little moments — when a client compliments our salon’s cleanliness, or when I see my team improving and glowing in their roles. Every satisfied client makes me proud.

Outside of work, what keeps you inspired and recharged?

Family, exercise, and travel. They keep me centered and creatively fulfilled.

What’s next for Aieena — any exciting plans or projects ahead?

There’s a lot brewing! But for now, I believe every new day brings opportunity — and I’m always ready for the next chapter.

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In Cover shoot

The Heirloom Bridal couture by HSY Bridal couture that speaks of legacy, power, and evolution

Inspired by the journeys of Super Diva’s top 3 finalists, each look is a blend of heritage and high fashion, brought to life by the very divas who earned their crown on the runway of resilience.

Divas: @rameen_faiz @mahammirza60 @soniachaudhry_06
Videography by: @byproduction101
Hair & Makeup by: @nabila_salon
Jewellery by: @kundan.co
Styling: Team HSY
Creative Direction: @hassanhsy

HSY Studio in Lahore
For appointments and inquiries:
+92 321 444 5012 | +92 300 845 4972
or visit us online at
www.TheWorldofHSY.com

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In GT Trends

GLEAM & GLAMOUR The Mini Metal Bag Makes a Dazzling Comeback By Syeda Ifra Abbas 

The Mini Metal Bag

There’s a certain shimmer that catches the eye and lingers in the memory—a glint of gold, a flicker of silver, a dance of light off polished metal. This Eid, amidst the delicate embroidery, pastel palettes, and sweeping silhouettes, it was the return of the mini metal bag that quietly stole the show.

These petite power pieces, no larger than a keepsake, made a bold comeback on the arms of influencers and celebrities alike. From intricate latticework in gold to sleek silver finishes with ball-beaded handles and dainty chain slings, these bags weren’t just accessories—they were statements.

A Nod to Nostalgia

The mini metal bag isn’t new to the fashion scene. Its roots trace back to the vintage minaudières of the 1920s and 30s—compact evening clutches designed to carry powder, lipstick, and perhaps a secret note. Originally crafted by luxury houses like Van Cleef & Arpels and later adopted across cultures, these metallic treasures symbolized elegance, exclusivity, and a touch of rebellion.

In South Asia, similar influences could be seen in handheld potlis and karandis adorned with zari work, sequins, and metallic threads. But this season’s revival has taken a thoroughly modern turn—blending tradition with contemporary minimalism.

Brand: Ayesha Accessories 

The Eid Edit: Metal Goes Micro

This Eid, social media feeds glittered with these shiny silhouettes. Saboor Aly was spotted with a sleek, silver heart-shaped clutch paired with a chic sea-green ensemble, while Hira Hassan carried almost the same clutch with a traditional blue gharara and a short shirt.

Celebrities & Rising influencers gave the trend their own spin—some carried gold box bags with pearl-encrusted chains, others opted for silver pouches with ball-shaped metal handles, blending them seamlessly with traditional outfits, silk kaftans and organza dupattas.

Why We’re Obsessed

There’s something irresistibly glamorous about metal bags. They’re not practical—and that’s exactly the point. In a world of oversized totes and endless essentials, the mini metal bag brings a return to the joy of dressing up. It doesn’t hold much more than a lipstick and maybe a dua book—but it holds style, character, and an unapologetic sense of occasion.

Brand: Gul.co Ayesha Accessories 

They also bridge the gap between fashion and jewelry. The metallic sheen acts like an accessory in itself, often replacing the need for arm candy altogether. Whether it’s a matte gold finish or a mirror-polished silver cube, each bag feels like a wearable piece of art.

Style Them Right

  • Let it shine: Keep the rest of your accessories minimal and let the bag speak.
  • Mix metals: Don’t be afraid to wear silver with gold—the clashing now feels chic.
  • Contrast textures: Pair the structured metal bag with fluid fabrics like chiffon, silk, or net for that soft-meets-strong effect.

The Verdict: A Moment of Metallic Magic

The mini metal bag is more than a fleeting trend—it’s a celebration of vintage elegance with a new-age edge and definitely a fashion revival. As Eid festivities continue and the wedding season heats up, expect to see these gleaming beauties turning every outfit into a moment.
They may be mini, but their impact is undeniably maximal.

Brand: P.Tal 

As more designers begin to reimagine this glinting accessory, we predict it’ll be a staple in every festive wardrobe this year and beyond.
So go ahead—carry a little sparkle. Because sometimes, the smallest things leave the brightest impression.

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