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For Hamza Sadiq Cheema, wedding planning is not simply about creating a beautiful celebration, it is about building trust, honouring heritage and delivering an experience that feels deeply personal. What began as a love for weddings gradually evolved into HSC, shaped by his determination to bring greater structure, accountability and professionalism to Pakistan’s wedding industry.

Today, his vision extends far beyond planning individual events. By helping overseas Pakistanis celebrate their weddings at home, encouraging local vendors to meet international standards and showcasing the country’s extraordinary design, craftsmanship and hospitality, Hamza is working to position Pakistan as a wedding destination for the world.

In this exclusive conversation with Good Times, he reflects on his unconventional journey, the responsibility of planning from a distance and his ambition to reshape the future of Pakistani weddings.

Your journey began with a very different entrepreneurial venture before leading you into wedding planning. What inspired that transition, and how has it shaped the vision behind HSC today?

Wedding planning was always the dream – I’ve loved weddings for as long as I can remember. But when I was starting out, the concept simply didn’t exist in Pakistan in any formal sense; it was your chachas and mamus pulling things together informally, not trained professionals. My path there wasn’t direct – I began by selling homemade food, moved into décor and event production, and eventually arrived at wedding planning as the natural next step.

You’re passionate about helping overseas Pakistanis plan their weddings in Pakistan. What made you recognize the need for a more organized, dependable service for couples living abroad?

The industry simply wasn’t built with international Pakistanis in mind, and over the years that gap bred real mistrust – designers missing deadlines on outfits being one of the most common complaints. I wanted to close that gap, but my ambition went further than just serving clients better: I wanted to push vendors themselves to raise their standards.

For an overseas couple, planning a wedding in Pakistan can feel overwhelming. What are the most common challenges they face, and how do you help them navigate that from a distance?

Distance is the core challenge – they need eyes and ears on the ground: someone to visit sites in person, offer honest, informed opinions, and stay on vendors who might otherwise slip through the cracks without local oversight.

Trust becomes especially important when couples can’t be present for every meeting or decision. How do you build that confidence and keep them feeling involved throughout the process?

It starts in the very first meeting. I tell every couple that I want to know them personally, to become part of their family – because that’s the only way I can truly plan for them, not just around them. Weddings here are never just about the couple; the whole family is part of the celebration. Once clients feel that, trust follows naturally – and I take it as my responsibility to live up to it.

How do you bridge the gap between a couple’s international expectations and the realities of executing a wedding in Pakistan?

Pakistan already exceeds expectations in the ways that matter most – our food, our design language, our craftsmanship stand up against anything international. Where the real work lies is in service delivery, and that’s precisely where I step in – closing that last gap so the experience matches the quality of everything else.

Beyond planning and logistics, how do you help overseas Pakistanis reconnect with their heritage and create something that feels deeply personal?

We build heritage site visits directly into the wedding journey. Many couples bring friends from abroad who’ve never experienced Pakistan, so we weave in cultural tours around the celebrations – and without fail, everyone leaves having fallen in love with the country.

You envision Pakistan becoming a preferred destination for weddings – not just for overseas Pakistanis, but international couples too. What makes the country uniquely suited for this?

The climate alone makes the case – beautiful winters in Karachi, Islamabad, and Lahore, and summers up north that rival Switzerland. But beyond the scenery, Pakistan is a genuine all-rounder: world-class vendors, décor, catering, and hospitality all within reach.

From historic architecture to breathtaking landscapes and craftsmanship, Pakistan has so much to offer. Which aspects do you believe hold the greatest appeal for the international wedding market?

Our heritage, without a doubt. It’s practically universal – nearly every client we work with wants their wedding hosted at a heritage site.

Rapid Fire

Intimate celebration or grand wedding?
Intimate, but grand in feeling.
Heritage venue or contemporary setting?
Heritage, with a contemporary edge.
One Pakistani city for a dream destination wedding?
Hunza.
The wedding detail you notice before anything else?
The linen and the quality of the draping.
A trend you’d happily leave behind?
The Nikkah parda.
Complete the sentence: “A truly unforgettable wedding must always have…”
Experiences for the guests.

What are some misconceptions international couples might have about hosting a wedding in Pakistan, and how can the industry start changing those perceptions?

Safety is the biggest one – and it’s simply not deserved. Pakistan is safer than people assume, often safer than countries with far better reputations. We do arrange security for families and guests on request, but honestly, it’s more for peace of mind than any real necessity.

What improvements in infrastructure, accessibility, hospitality, and professional standards are needed for Pakistan to compete with established wedding destinations globally?

This is where government support matters most. Weddings are often the first casualty of policy – smog triggers an outright ban, for instance, with little warning. The “one-dish policy” is another relic we need to move past. There are smarter ways to generate revenue from this industry – structured taxation, for one – without restricting it outright.

How could promoting destination weddings benefit Pakistan beyond the wedding industry itself – in tourism, craftsmanship, and global image?

The ripple effect is enormous. Guests who attend a wedding here almost always want to return. This is roughly a Rs 300 billion industry, and it employs an extraordinary number of people – women, in particular, are at the very forefront of it.

You’ve spoken about changing the landscape of Pakistani wedding planning. What do you think the industry has traditionally lacked, and what are you consciously doing differently?

Service standards, across the board, need to rise – and part of the reason they haven’t is that there’s never been a formal education pathway into this field. That gap is exactly why we built our event planning program.

If your larger vision becomes reality, how do you hope planning a wedding in Pakistan will look and feel five years from now?

I want Pakistan to be the number one destination wedding choice for international Pakistanis, full stop.

Bringing people together, one lovingly crafted dish at a time

For Mahnoor Naveed, food has always been more than a meal; it is a way of bringing people together. A fashion marketing and merchandising graduate turned culinary entrepreneur, Mahnoor transformed her lifelong passion for cooking, experimentation and presentation into Epicurean by Mahnoor. Known for its comforting flavours, thoughtful presentation and crowd favourites such as Khao Suey, lasagne and party platters, the brand has earned a loyal following largely through word of mouth. In this conversation, Mahnoor shares the inspiration behind her journey, the lessons she has learned as an entrepreneur and her hopes for the future.

Tell us about yourself and the inspiration behind Epicurean by Mahnoor.

Hi, I’m Mahnoor Naveed, the founder and driving force behind Epicurean by Mahnoor. Although I graduated in fashion marketing and merchandising, I have always loved cooking and experimenting with different cuisines. That passion eventually inspired me to turn something I genuinely enjoyed into a business of my own.

How did you transform your love for food into a successful business?

I transformed my passion into a business by combining what I love with an understanding of what the market needs. Through consistency, continuous learning and the willingness to adapt, I built a brand that adds value while remaining true to my vision.

Whether it is our party platters, lasagne or the much-loved Khao Suey, I am proud to say that my food has the ability to bring everyone to the table.

As a self-taught food connoisseur, how did you develop your culinary skills and signature style?

I have loved cooking since childhood, but I was equally fascinated by plating techniques and presentation. Whenever I decided to make something, I would study several recipes, select the elements I liked from each one and combine them to create my own version.

That process of researching, experimenting and refining helped me develop both my culinary skills and my signature style.

What were the biggest challenges you faced while building your brand, and how did you overcome them?

I would not say that I faced any major challenges, but there were several smaller ones that are common for every new brand entering the market. These included finding the right vendors, developing foolproof recipes and identifying the right target audience.

I overcame them through patience, repeated testing and a willingness to learn along the way. Each challenge helped me understand my business better and strengthen the foundations of the brand.

Your party platters, lasagne and Khao Suey are customer favourites. What makes them special?

I believe what makes these dishes special is the care, consistency and attention to detail behind them. The Khao Suey, in particular, is very close to my heart.

I first tried it at a friend’s home whose family has roots in Karachi, and I immediately felt that the dish was made for my taste buds. After that, I searched for a satisfying Khao Suey in Lahore but could not find one that truly matched what I was looking for.

I began researching the dish, studying different recipes and experimenting with my own version. After many attempts, I finally perfected a recipe that has now become one of my signature dishes—and a firm customer favourite.

Screenshot

Which dish on your menu best represents you and your journey?

I would say my club sandwiches. I have eaten club sandwiches from many different places over the years, but I always felt that something was missing—particularly in the sauce.

I decided to develop my own version and give it a more distinctive flavour. Today, I am proud that our club sandwiches are recognised not only for their unique taste but also for their quality and presentation. They represent my habit of taking something familiar and adding my own creative touch to it.

How do you balance flavour, presentation and customer preferences while creating your menu?

I design my menus around the preferences of my target customers while also introducing unique items that help us stand out. I try to offer a variety of textures and spice levels so that there is something for everyone.

For me, taste is always essential, but presentation completes the experience. The goal is to create food that looks inviting, tastes memorable and appeals to a wide range of customers.

How important have consistency and adaptability been to the growth of your business?

Consistency is one of the most important elements of a successful business. When you remain consistent and true to your values, you attract customers who trust your brand and continue to return.

I am incredibly proud to have repeat customers who have supported Epicurean by Mahnoor since day one. Much of the brand’s growth has happened through word of mouth, which I believe is one of the strongest reflections of customer satisfaction and trust.

At the same time, adaptability has helped me learn from feedback, respond to changing preferences and continue improving.

What has been your proudest moment as the founder of Epicurean by Mahnoor?

There have been many proud moments, but one that stands out was when my Khao Suey was ranked number one in Lahore after being sampled alongside offerings from different brands and eateries.

Knowing how much research, experimentation and effort went into perfecting that recipe made the recognition especially meaningful to me.

What is the most valuable lesson entrepreneurship has taught you?

Entrepreneurship has taught me to be prepared for challenges and to have the courage to take risks. It has also taught me the importance of showing up—even on days when motivation is low—because, at the end of the day, you are your own boss.

Most importantly, I have learned to establish healthy boundaries as a business owner and to be comfortable saying, “We’re fully booked today.”

What advice would you give to women who want to turn their passion into a business?

I would encourage women to master and continuously polish the skills connected to their passion. Make practice a habit and give yourself the time to improve.

When you genuinely love what you do, pursuing it as a business becomes more natural. Believe in your abilities, remain consistent and do not be afraid to take the first step.

What is next for Epicurean by Mahnoor?

I enjoy going with the flow, but I am hopeful that bigger and better things are ahead. Many people are waiting for me to open my own restaurant. While that idea can feel overwhelming, I am also incredibly grateful that people see so much potential in me and the brand.

For now, I am focused on continuing to grow, improve and see where this journey takes Epicurean by Mahnoor.

To be a bride is to hold two worlds at once: the weight of generations, and the lightness of a new beginning. This is the Pakistani bride at her most powerful: serene yet regal, it isn’t just a bridal look, it is heritage, the opulence of what it means to be a bride.

It is a display of all the craft that goes into making a bride, the craftsmanship of the clothes, the intricacy of the jewellery and the surroundings.

In this, she isn’t posing. She’s becoming. And that’s what it means.

RASM MAYON
DULHAN BY DEPILEX SALON @nighatmisbah @depilexgroup PHOTOGRAPHY @therohail
DESIGNER @yasminzamanofficial
FEATURING @thefajrseraj
PR @alchemistspk
COORDINATION @umermushtaqofficial

Luxury fragrance house Creed has officially marked its arrival in Pakistan with an elegant launch hosted by Boutique de Royal, the brand’s official partner in the country. The exclusive event celebrated the timeless legacy of the House of Creed while introducing fragrance enthusiasts to its iconic collection in a sophisticated setting at Dolmen Mall, Lahore.

The evening brought together celebrities, influencers, media personalities, and members of the fashion and beauty industry for an immersive experience centred around Creed’s craftsmanship and heritage. The event embraced the brand’s global campaign, “Leave Your Mark,” reflecting Creed’s philosophy of individuality, elegance, and enduring luxury.

One of the biggest highlights of the launch was the presence of superstar Fawad Khan, who attended as the guest of honour. Dressed in a sharp black tailored ensemble, Fawad perfectly embodied the refined aesthetic associated with the House of Creed. Throughout the evening, he interacted with guests, explored the fragrance collection, and officially unveiled Creed Aventus, one of the world’s most celebrated luxury perfumes.

The venue itself reflected Creed’s signature identity with elegant fragrance displays, immersive visual installations, and a premium atmosphere that allowed guests to experience the artistry behind the brand’s legendary scents. From the iconic Aventus collection to Creed’s timeless classics, every detail celebrated the maison’s centuries-old heritage.

The event was flawlessly managed by Troika PR, whose execution brought together luxury, storytelling, and experiential marketing in a way that elevated the official launch. Their seamless coordination ensured an evening that reflected the prestige and exclusivity synonymous with the Creed name.

With Boutique de Royal now serving as Creed’s official partner in Pakistan, fragrance lovers can finally experience one of the world’s most prestigious perfume houses through an authentic retail destination. The launch signals an exciting new chapter for Pakistan’s luxury beauty landscape, bringing globally renowned craftsmanship and heritage closer to local consumers.

Creed’s official debut in Pakistan wasn’t simply a fragrance launch, it was a celebration of timeless luxury, craftsmanship, and the art of leaving a lasting impression.

Photography Credit:

Moiz Alvi Official 

To be a bride is to hold two worlds at once: the weight of generations, and the lightness of a new beginning. This is the Pakistani bride at her most powerful: serene yet regal, it isn’t just a bridal look, it is heritage, the opulence of what it means to be a bride.

It is a display of all the craft that goes into making a bride, the craftsmanship of the clothes, the intricacy of the jewellery and the surroundings.

In this, she isn’t posing. She’s becoming. And that’s what it means.

BRIDAL CAMPAIGN DEPILEX SALON @nighatmisbah @depilexgroup
DESIGNER @officialfahadhussayn
PHOTOGRAPHY @therohail
MODEL @byabeeraa
COORDINATION @umermushtaqofficial
JEWELLERY @allurebymht_jewellery

To be a bride is to hold two worlds at once: the weight of generations, and the lightness of a new beginning. This is the Pakistani bride at her most powerful: serene yet regal, it isn’t just a bridal look, it is heritage, the opulence of what it means to be a bride.

It is a display of all the craft that goes into making a bride, the craftsmanship of the clothes, the intricacy of the jewellery and the surroundings.

In this, she isn’t posing. She’s becoming. And that’s what it means.

Some brands speak through extravagance while others leave a lasting impression through restraint. Armani Beauty belongs to the latter.

With the opening of its first boutique in Lahore at Dolmen Mall, the Italian beauty house introduced Pakistan to a world where sophistication is expressed through simplicity, craftsmanship and timeless elegance. The launch represented another significant milestone in the country’s rapidly expanding luxury beauty industry and further strengthened Pakistan’s place on the international beauty map.

To celebrate the occasion, Armani Beauty welcomed two of Pakistan’s most admired actors, Sajal Aly and Hamza Sohail, whose refined personal style reflected the philosophy that has defined Giorgio Armani for generations.

Sajal Aly delivered one of the evening’s strongest fashion moments in a custom black ensemble by Mo by Mohsin Tawasuli. The structured silhouette, delicate detailing and fluid proportions perfectly balanced contemporary design with understated elegance. Styled with sleek hair by Mamoon Tariq, minimal accessories and softly luminous makeup, every element remained true to Armani’s belief that confidence is the finest expression of beauty.

Alongside her, Hamza Sohail embraced classic tailoring in a sharply cut pinstriped double breasted suit that celebrated clean lines and effortless masculinity. His polished appearance complemented Sajal beautifully, creating a visual partnership that reflected the timeless sophistication associated with the Armani name.

Throughout the evening, guests explored Armani Beauty’s signature fragrances and luxury beauty collections while experiencing the brand’s refined retail concept for the first time in Pakistan. The boutique itself reflected the quiet elegance for which Giorgio Armani has become internationally recognised, allowing visitors to immerse themselves in an environment where every detail celebrated modern luxury.

Beyond the glamour, the evening represented something much larger than fashion. The arrival of Armani Beauty signals the continued evolution of Pakistan’s luxury retail landscape. It demonstrates that global beauty houses now recognise the country’s growing appreciation for authentic premium experiences and its increasingly influential community of fashion conscious consumers.

Sajal Aly and Hamza Sohail became the perfect ambassadors for this milestone, proving that true elegance never demands attention. It naturally commands it.

The opening of Armani Beauty in Lahore marks the beginning of an exciting new chapter where international heritage, exceptional craftsmanship and Pakistani talent come together to celebrate beauty in its purest form.

Event Credits

The Armani Beauty Pakistan launch was brought to life by Clout Cloud Social, led by Raja Myer Sarfraz, with Umer Khan overseeing fashion communications and helping curate the event’s luxury image through thoughtful creative direction and brand storytelling. Photography by Abdul Mutaal Sani

Luxury beauty found a new home in Lahore as YSL Beauty officially opened its first boutique in the city at Dolmen Mall, introducing one of the world’s most celebrated beauty houses to Pakistan. The launch marked more than the arrival of another international brand. It reflected the growing confidence global luxury labels have in Pakistan’s evolving beauty landscape and in consumers who appreciate authentic prestige experiences.

The evening unfolded with elegance from the very first moment. Every corner of the boutique reflected the unmistakable identity of Yves Saint Laurent. Sleek interiors, iconic fragrances, couture inspired beauty displays and carefully curated experiences transported guests into the glamorous world of Parisian luxury while remaining firmly rooted in Lahore’s thriving fashion scene.

Adding undeniable star power to the launch was Hania Aamir, whose presence transformed the evening into one of the most talked about beauty events of the year. As one of Pakistan’s most influential celebrities, Hania embodied the youthful confidence and effortless glamour that define YSL Beauty today.

Dressed in an all black Yves Saint Laurent ensemble, she demonstrated how timeless tailoring can feel modern, powerful and undeniably chic. Her confident presence, effortless posing and natural connection with the audience elevated every frame captured throughout the evening. She did not simply attend the launch. She became its defining face.

Guests from the worlds of fashion, media, entertainment and digital content gathered to celebrate the arrival of a brand that has shaped the global beauty industry for decades. The atmosphere reflected the excitement surrounding a historic milestone, giving attendees the opportunity to experience YSL Beauty’s celebrated fragrance and makeup collections through an immersive luxury setting.

The launch also highlighted Pakistan’s growing position within the international luxury market. For years, beauty enthusiasts travelled abroad to purchase authentic YSL Beauty products. The opening of an official boutique now brings that same experience home while strengthening confidence in Pakistan’s premium retail industry.

As the evening drew to a close, one thing remained clear. This was not simply the opening of a beauty boutique. It represented a new chapter where international luxury meets local influence, proving that Pakistan is ready to stand alongside leading luxury destinations in the region.

With Hania Aamir leading the celebration, YSL Beauty’s arrival in Lahore became an unforgettable statement of fashion, beauty and global sophistication.

Event Credits

The YSL Beauty Pakistan launch was conceptualised and executed by Clout Cloud Social under the leadership of Raja Myer Sarfraz, with fashion communications led by Umer Khan, whose expertise helped shape the event’s refined visual identity and luxury positioning. Photography by Abdul Mutaal Sani

With a global education, a passion for medicine, and a heart rooted in creativity and compassion, Mishel Kaleem is embracing the future with confidence and purpose. A graduate of Leysin American School in Switzerland, her journey has been shaped by academic excellence, international experiences, and a deep desire to make a difference in the lives of others. As she prepares to take the next step toward a career in healthcare, Good Times Magazine invites you to discover the story behind a young woman whose aspirations are as inspiring as the path she has already travelled.

Congratulations on graduating from Leysin American School! Looking back, what has this journey taught you about yourself beyond academics?

Thank you so much. My years at Leysin American School taught me far more than what could ever be measured by grades or an IB diploma. Living away from home at a boarding school in Switzerland meant learning independence at a relatively young age. I had to learn how to manage my time, make decisions, adapt to challenges and, most importantly, understand myself.

The International Baccalaureate was certainly demanding, but I think some of my most valuable lessons came from the people around me. I studied alongside students from many different countries, cultures and backgrounds. It taught me to listen before forming an opinion and to appreciate that everyone carries a story you may know nothing about.

I also learned that I am more resilient than I once thought. There were difficult days and moments when things did not go exactly as planned, but those experiences helped me grow. I left Leysin with greater humility, independence and gratitude, and I think those qualities are just as important as academic achievement.

You’ve studied in Switzerland, attended Harvard Medical School’s summer program, and now have offers from prestigious universities. Which experience has transformed your perspective on your future the most, and why?

I feel extremely fortunate Alhumdulliah to have had these opportunities, and I try not to take any of them for granted. Studying in Switzerland gave me a global perspective, but attending a summer programme at Harvard Medical School was particularly meaningful because it brought me closer to the world of medicine.

Being in an environment centred around medicine and learning made the dream feel more real. It helped me understand that medicine is not simply about being academically strong. It requires curiosity, discipline, empathy and a willingness to continue learning throughout your entire life.

Receiving offers from the University of Toronto, Queen’s University and the Royal College of Surgeons has been incredibly humbling. Each opportunity represents years of support from my teachers, family and the people who believed in me. Harvard helped confirm my interest in medicine, but my international education has taught me the kind of person I hope to become while pursuing it.

Medicine is one of the most demanding career paths. What first inspired you to dream of becoming a doctor, and what kind of impact do you hope to make through your work?

My interest in medicine developed from a genuine curiosity about the human body and a desire to understand how science can directly improve someone’s life. Over time, however, I began to realise that medicine is as much about people as it is about science.

A patient may not remember every medical term used during an appointment, but they will often remember whether they felt heard, respected and cared for. That human side of medicine is very important to me.

I am still at the beginning of my journey, so I say this with a great deal of humility: I have so much to learn. My hope is to become a doctor who combines scientific knowledge with compassion. If, one day, I can make a frightened patient feel safer, help a family understand a difficult situation, or contribute to improving healthcare in underserved communities, I would consider that incredibly meaningful.

Growing up in a globally connected family has exposed you to different cultures and ways of thinking. How has this international upbringing shaped your personality and worldview?

I was born and raised in a Canadian family based in Vaughan, Toronto, but our lives and experiences have always been internationally connected as my grandparents live in Pakistan where I feel deeply connected . I have also had the privilege of studying in Switzerland and travelling and meeting people from many parts of the world.

My father works internationally as a Vice President at Aramco Digital in Saudia Arabia and my mother manages businesses across Canada and Dubai. Watching both of my parents work across different cultures and environments taught me adaptability and the importance of respecting people from all walks of life.

At Leysin, I lived and studied with students whose languages, traditions and perspectives were sometimes completely different from mine. It made me realise how small our individual world can become if we only surround ourselves with people who think exactly like us.

I think my upbringing has made me curious about people. I try to ask questions, listen and remain open-minded. The world is incredibly diverse, and I see that diversity as something to learn from rather than something that divides us.

Your family has a remarkable legacy in entrepreneurship, leadership, and education. What values have you inherited from your parents and grandparents that you carry with you every day?

I am very grateful for my family, but what inspires me most is not simply what they have achieved; it is the work and perseverance behind those achievements.

My grandfather, Chaudhry Saleem Ullah, was a pioneer in contributing to the building and development of Islamabad. My grandmother, Naz Malik, has successfully run a housing project. From them, I have learned courage, vision and the importance of creating something that can serve future generations.

My father studied at the University of Toronto and has built his career in technology and leadership, while my mother studied at York University and has developed businesses across Canada and Dubai. My parents have always taught me that opportunities come with responsibility. They remind me to remain grounded, work hard and never believe that any achievement makes you more important than another person.

At home, I am also simply an older sister to Musa and Essa, and a very devoted member of our family Pablo, our dog, certainly keeps all of us humble! [laughs]

The values I hope to carry with me are resilience, kindness, discipline and humility. I have learned from my family that leadership should never only be about personal success; it should also be about what you contribute to others.

Alongside science, you’ve nurtured a creative side through art and writing, with your artwork even being exhibited at the Royal Ontario Museum. How do creativity and medicine complement each other in your life?

Art and writing have always given me a different way to understand emotions and people. I was incredibly grateful to have my artwork exhibited at the Royal Ontario Museum Toronto .For me, it was a very special experience, not simply because my work was displayed, but because art is such a personal form of communication.

I have also enjoyed writing stories and contributing to local libraries. Writing encourages you to imagine life from another person’s perspective. You have to think about how someone feels, what motivates them and what they may be experiencing internally.

I believe there is a connection between that and medicine. Medicine requires scientific precision, but a doctor is caring for a human being with fears, relationships and a life beyond their symptoms. Creativity encourages observation and empathy.

Science teaches me to ask, “What is happening?”Art and writing often encourage me to ask, “What might this person be feeling?” I hope I never lose either side of myself.

You’ve balanced a rigorous International Baccalaureate programme while pursuing extracurricular passions. What advice would you give students who struggle to balance academics with their personal interests?

I would first say that I am definitely not someone who managed everything perfectly! There were days when I felt organised and productive, and there were also days when my plans completely fell apart.

The IB taught me that balance does not always mean giving equal time to everything every single day. Sometimes academics require more attention, and at other times you need space for yourself, your creativity or the people you love.

My advice would be to avoid comparing your routine with someone else’s. What works for one student may not work for another. Break large tasks into smaller ones, ask for help before you become completely overwhelmed and protect at least a little time for something that genuinely makes you happy.

I also believe rest should not be treated as a reward you only deserve after exhaustion. We are human beings before we are students. Looking after yourself allows you to return to your goals with greater clarity.

Success often comes with moments of self-doubt. Was there ever a time when you questioned yourself, and how did you overcome it?

Absolutely. I think it would be unrealistic for me to pretend that I have never doubted myself.

There were moments during the IB when I questioned whether I was capable of reaching the goals I had set for myself. Studying away from home can also feel lonely at times, even when you are surrounded by wonderful people. I have had moments when I felt tired, overwhelmed or afraid that one difficult period might define my entire future.

I learned not to make permanent conclusions about myself based on a difficult day or a difficult season. I also learned to accept support. My family has been an enormous source of encouragement, and I have been fortunate to have teachers and people around me who reminded me to look at the bigger picture.

I still experience self-doubt. I simply understand it differently now. Doubt does not always mean you should stop; sometimes it means you care deeply about what you are trying to achieve. I try to acknowledge the feeling, learn from it and continue moving forward one step at a time.

You describe yourself as someone who enjoys giving back through libraries, storytelling, and community involvement. Why do you believe community service is important for young people today?

I believe community service reminds us that our lives are connected to the lives of others. It is very easy, especially as students, to become completely focused on grades, university applications and our own future. Giving back encourages us to look beyond ourselves.

My involvement with libraries and storytelling has been particularly meaningful because books can give a young person confidence, imagination and sometimes even a sense of belonging. Something that feels like a small contribution to you may have a much greater meaning to someone else.

I also think young people should understand that community service is not about building an impressive résumé. If that is the only motivation, we miss the point. Service should begin with listening to what a community actually needs.

You do not need to create a huge organisation to make a difference. You can give your time, share a skill, help one child enjoy reading or consistently support an existing community initiative. Small acts, when they are sincere and sustained, matter.

If you could speak to your 13-year-old self today, what would you tell her about chasing big dreams without being overwhelmed?

I would tell her, “You don’t have to have your entire life figured out yet.”

At thirteen, big dreams can sometimes become frightening because you begin looking at the distance between where you are and where you hope to be. I would tell my younger self to stop trying to climb the entire staircase in one day.

Study for the next test. Read the next book. Ask the next question. Be kind to the person in front of you. Take the next opportunity that genuinely interests you.

I would also tell her that plans can change, and that does not always mean you have failed. Growth sometimes changes the way you see your future.

Most importantly, I would tell her to enjoy being young. Dreams are important, but so are family dinners, laughing with your brothers, creating art, writing stories and spending time with the people you love. Life should not begin only after you achieve something.

What does success truly mean to you at this stage of your life? Is it achievements, purpose, happiness—or something entirely different?

My definition of success is still evolving.

Of course, I am grateful for academic opportunities and university offers. They are meaningful to me because I know how much work and support went into reaching this stage.

At this stage of my life, I think success means becoming a person who uses her opportunities with purpose. I want to continue learning, remain close to my family and build a life in which I can be useful to others.

Perhaps success is a combination of purpose, happiness and inner peace. It is being ambitious without losing your kindness. It is achieving something and still remembering the people who helped you get there.

I am only at the beginning of my journey, so I certainly do not have a perfect definition yet. I hope that, years from now, I will measure my success not only by what I accomplished, but also by how I treated people along the way.

Finally, what message would you like to leave for young people around the world who dream of making a difference but don’t know where to begin?

Begin where you are, with what you have.

I think we sometimes see extraordinary people and extraordinary achievements and assume that making a difference must begin with a huge idea. But almost every meaningful journey begins quietly with curiosity, one decision or a willingness to help.

Read about the subject that interests you. Volunteer in your local community. Ask someone experienced for guidance. Write your idea down. Apply for the opportunity even if you are nervous. Allow yourself to be a beginner.

You also do not need to know exactly who you will become. I am still learning that myself.

Dream big, but remain humble enough to learn. Be ambitious, but be kind. And remember that making a difference does not always mean changing the entire world. Sometimes, positively changing one person’s world is a beautiful place to begin.

Rapid Fire
Fun Round
Three words your friends would use to describe you?

Curious, compassionate and determined.Although my close friends might add slightly perfectionistic! [laughs]

Coffee, tea, or hot chocolate while studying?

Hot chocolate especially after living in Switzerland!

A book, movie, or person that has inspired you the most?

My family collectively inspires me the most. I have been fortunate to grow up around people who have built

their lives through education, resilience and hard work. I take different lessons from my parents and grandparents, and I hope to carry the best of those lessons into my own journey.

If you weren’t pursuing medicine, what career would you choose?

Probably something involving writing, art or scientific research. I have always loved storytelling and creativity, so perhaps I would find a way to combine science with communication.

One destination in the world that’s still on your travel bucket list?

Japan. I would love to experience the culture, art and history and, of course, the food!

We visited Nisa Sultan to experience their much-talked-about Turkish Sunrise Breakfast, and it truly lived up to the hype. From warm hospitality to authentic flavours, every element reflected the richness of a traditional Turkish breakfast, thoughtfully presented and perfect for sharing.

The Turkish Sunrise Breakfast Platter

A beautifully curated spread featuring simit, pogaça, naan ekmek, cheese flatbread, artisanal cheeses, handcrafted jams, olives, honey, fresh fruits, and perfectly cooked eggs. Every bite offers a different taste of Turkish breakfast culture, making it an ideal platter to enjoy together.

 

Shakshuka Eggs

Soft eggs gently cooked in a rich tomato and pepper sauce, finished with aromatic herbs and spices. Comforting, flavourful, and perfect for scooping up with warm Turkish bread.

Steak & Eggs

Perfectly grilled steak paired with buttery scrambled eggs, crispy patata harra, and a vibrant chimichurri-style sauce. A hearty breakfast that balances richness with fresh herbaceous flavours.

Pistachio Pancakes

Fluffy pancakes layered with a luscious kunafa filling and generously finished with creamy pistachio sauce. Nutty, indulgent, and easily one of the standout sweet dishes on the menu.

Chicken Cheese Flatbread (Pide)

Freshly baked Turkish pide topped with tender chicken and a generous layer of melted cheese. Crisp on the outside, soft within, and packed with comforting flavours.

Fresh Fruit Selection

A refreshing platter of seasonal fruits that brings a light, naturally sweet finish to the breakfast spread.

Spicy Mango

A vibrant blend of sweet mango with a spicy kick around the rim, creating a refreshing drink that pairs beautifully with the rich breakfast flavours.

More than just a meal, Nisa Sultan’s Turkish Sunrise Breakfast is an experience that celebrates the warmth, generosity, and timeless flavours of Turkish cuisine; one delicious plate at a time.

From reshaping how brands tell their stories to building one of Pakistan’s most dynamic PR and creator marketing agencies, Zara Raza has redefined modern communications. As Founder & Head of PR Strategy at WeChaos, she believes impactful storytelling is not just publicity it is what turns brands into conversations.

In this exclusive interview, she shares the vision, challenges, and strategies behind creating campaigns that truly connect.

You’ve spent over a decade in the communications industry. Looking back, what has been the biggest lesson these ten years have taught you?

That the only constant in communications is change and human nature. Platforms will evolve from Facebook to TikTok to whatever AI serves us next, but the core psychological triggers that make people care, share, and trust remain exactly the same. Oh, and never fall in love with your own strategy; the internet will rewrite it for you by noon.

What inspired you to establish WeChaos, and what gap in the PR and digital marketing industry were you hoping to fill?

The industry was suffering from “copy-paste syndrome” cookie-cutter packages and boring press releases. We founded WeChaos because markets are unpredictable. We don’t just manage the chaos; we weaponize it creatively.

PR today is much more than sending press releases. How would you define modern public relations in the age of creators and social media?

It’s the art of strategic storytelling in a 24-hour attention economy. It’s no longer about pushing a monologue through a megaphone; it’s about starting a dialogue in the comments section.

Having worked with brands like Samsung, Nurpur, OPA, Alfatah, Taminzo, Jade and Radiance, what do successful brands consistently have in common?

They have a backbone. From global giants like Samsung to local icons like Nurpur, successful brands know exactly who they are—and who they aren’t. They don’t try to please everybody.

Every campaign comes with its own challenges. Can you share one project that truly pushed you out of your comfort zone and what it taught you?

Managing a massive, unexpected digital backlash for a major client over a holiday weekend. We had to pivot our entire strategy in under two hours. It taught me that true PR leadership is about being the calmest person in the storm.

Many businesses confuse marketing with PR. How do you explain the difference, and why should brands invest in both?

Marketing is you telling someone at a party, “I’m rich and good-looking—buy me a drink.” PR is when three other people whisper to them, “Hey, that person over there is brilliant.” Marketing drives the transaction; PR builds the relationship.

How do you decide whether a creator or influencer is the right fit for a campaign beyond just follower count?

Follower count is just vanity math. I look for cultural alignment and engagement quality. Give me a micro-influencer with 20k fiercely loyal fans over a mega-celebrity whose followers just drop generic emojis.

In today’s digital-first world, what are the biggest mistakes brands make on social media?

Blindly hopping on every viral TikTok trend when it doesn’t fit their identity (pure cringe), and treating social media like a one-way billboard instead of a two-way conversation.

As a woman leading a communications agency, what challenges have you faced, and how have they shaped your leadership style?

Early on, it was earning a seat at tables dominated by old-school mindsets. It shaped my leadership style into one that values empathy and radical candor. I don’t hire “yes-men”—I hire disruptors.

AI, content creators and changing algorithms are transforming the industry. Where do you see PR heading over the next five years?

AI will automate the mundane data work, freeing us up to do what AI can’t: human-centric emotional strategy. The lines between PR, entertainment, and tech will completely blur.

What advice would you give to young professionals hoping to build a successful career in PR and brand communications?

Develop thick skin and a relentless curiosity. Read everything from global politics to local memes. You cannot cultivate public relations if you don’t actually understand the public.

What’s next for WeChaos, and what exciting projects or goals can we expect in the near future?

We are expanding our experiential PR wings to create immersive, cross-border campaigns. We have a few disruptive launches lined up that will challenge how brands interact with consumers. We’re about to cause a lot more beautiful chaos.

As the Islamic New Year begins with the arrival of Muharram, Muslims across the world enter a month steeped in history, spirituality, and remembrance. Yet, despite its profound significance, Muharram is often viewed through a narrow lens, reduced to sectarian narratives or perceived as a period relevant only to a particular school of thought. In reality, Muharram belongs to the entire Muslim Ummah, and the lessons of Karbala transcend labels, sects, and divisions.

The tragedy of Karbala is one of the most defining moments in Islamic history. It is a story of courage in the face of oppression, of unwavering faith amidst unimaginable hardship, and of standing firm for truth regardless of the cost. Imam Hussain (RA), the beloved grandson of Prophet Muhammad (PBUH), did not rise for power, politics, or personal gain. His sacrifice was rooted in preserving the values of justice, dignity, integrity, and righteousness.

Unfortunately, discussions surrounding Muharram often become overshadowed by debates that focus on differences rather than shared values. The month is not an opportunity to highlight Shia-Sunni disputes, nor should it become a platform for division. Instead, it should encourage Muslims to revisit the universal principles that Karbala represents; principles that resonate with every believer regardless of sectarian identity.

The legacy of Imam Hussain (RA) teaches us that silence in the face of injustice is not an option. It reminds us that truth requires courage, that faith demands conviction, and that moral integrity must never be compromised for worldly interests. These lessons are as relevant today as they were over thirteen centuries ago.

Muharram also invites introspection. It encourages us to ask ourselves difficult questions: Do we stand for what is right when it is inconvenient? Do we uphold justice even when it challenges our comfort? Do we embody the values we admire in the heroes of Islamic history? Karbala is not merely an event to be remembered; it is a message to be lived.

For younger generations in particular, Muharram presents an opportunity to learn. Beyond headlines, rituals, and public discourse lies a rich history that deserves thoughtful study. Understanding the events of Karbala allows us to appreciate the immense sacrifices made to preserve the ethical foundations of Islam. It also fosters empathy, unity, and a deeper connection to our shared heritage.

In an era where wellness is often reduced to fleeting trends and quick fixes, Sadia Salman has spent over a decade championing a more meaningful approach to health. As the Founder and CEO of Diet by Design, she has transformed a passion for nutrition into one of Pakistan’s most recognized wellness brands, serving more than 50,000 clients across 43 countries.

From leaving behind a successful career in public service to building a global platform focused on preventive healthcare, Sadia’s journey is one of courage, resilience, and purpose. Her contributions to health and wellness have earned her prestigious national and international accolades, including the President’s Rising Women Award and the Iconic International Women’s Award for Health & Wellness in Baku, Azerbaijan.

In this exclusive conversation with Good Times, Sadia Salman reflects on her entrepreneurial journey, the future of wellness, the importance of mental health, and the mission that continues to drive her every day.

From public service to founding Diet by Design, what inspired you to dedicate your life to nutrition and wellness?

My journey into nutrition was deeply personal. During my 14 years in public service, I witnessed how preventable lifestyle diseases were affecting individuals and families. I realized that food is not just nourishment, it is medicine, prevention, and empowerment. I wanted to help people transform their lives before illness took hold. That vision eventually led me to leave my civil service career, enrol in a Dietetic Program at Tufts University, USA, and establish Diet by Design in 2012 with the mission of making evidence-based nutrition accessible and practical for everyone.

Diet by Design has grown from a local initiative into a global wellness brand serving clients across 43 countries. What have been the defining milestones of this journey?

Every milestone has been meaningful, but a few stand out. Expanding from a small consultancy to serving clients in over 43 countries was a major achievement. Developing our own wellness programs and herbal supplement line, impacting thousands of lives, receiving national and international recognition, and building a dedicated team of professionals have all been defining moments.

Diet by Design was recently recognized internationally in Baku, Azerbaijan, where we competed alongside participants from countries including the UK, Australia, and the UAE, and received the Iconic International Women’s Award for Health & Wellness.

We were also honoured with the prestigious President’s Rising Women Award in 2023. Another feather in our cap was receiving the Best Chef Award from the Chefs Association of Pakistan. In 2025, we were recognized for Best Healthy Food in Pakistan by the Culinary Institute of Pakistan.

However, the greatest milestone remains the trust our clients place in us every day.

You recently received the Iconic International Women’s Award for Health & Wellness in Baku. What emotions did you experience when your name was announced on an international stage?

It was an incredibly humbling and emotional moment. As my name was announced, I felt immense gratitude for my family, my team, my clients, and everyone who has supported this journey. More importantly, I felt proud to represent Pakistan on an international platform. It was not just a personal achievement; it felt like a win for every Pakistani woman striving to make a difference.

As someone representing Pakistan globally, how important is it for you to showcase the country’s potential in the fields of health, nutrition, and entrepreneurship?

It is extremely important. Pakistan is filled with talented, innovative, and resilient individuals who are creating meaningful change despite challenges. I believe we have immense potential in healthcare, nutrition, and entrepreneurship. Every international platform is an opportunity to highlight the positive contributions coming from our country and inspire others to believe in Pakistan’s capabilities.

Over the years, public awareness around nutrition has evolved significantly. What are some of the biggest misconceptions about healthy eating that still need to be addressed?

One of the biggest misconceptions is that healthy eating requires starvation or extreme dieting. Another is the obsession with quick fixes and fad diets. Sustainable health is built through balanced nutrition, consistency, and lifestyle habits, not through deprivation. People also underestimate the role of sleep, stress management, and emotional wellbeing in achieving health goals.

Diet by Design has touched thousands of lives through meal plans, supplements, counselling, and wellness initiatives. Is there a particular success story that remains close to your heart?

There are many, but what touches me most are clients who regain confidence and reclaim their lives. I remember individuals struggling with obesity, diabetes, hormonal imbalances, or emotional eating who not only transformed physically but also experienced profound improvements in self-esteem and quality of life. Those transformations remind me why this work matters.

One instance I never forget involved a client with severe liver disease who had been advised to undergo a liver transplant. After following our nutrition plan, his doctors were amazed to see significant recovery within two months. He never needed the transplant and is, Alhamdulillah, living a healthy life today without medication.

Another memorable case was a couple from Islamabad who had been unable to conceive for five years. Following treatment and lifestyle modifications, they were blessed with a child who is now two years old.

There is also a young girl with congenital diabetes who has been our client for many years and is living a healthy and active life through lifestyle management.

There are many more stories, but those are for another day.

Women today are balancing careers, families, and personal aspirations. What practical wellness advice would you give to women striving to prioritize their health amidst busy lives?

Start by recognizing that your health is not a luxury, it is a necessity. Schedule wellness the same way you schedule meetings and family commitments. Prioritize hydration, balanced meals, movement, sleep, and regular health check-ups. Most importantly, let go of guilt. Taking care of yourself enables you to better care for everyone else.

I am honoured to speak on women’s health and leadership at forums including LUMS University Lahore, the National Institute of Public Administration Islamabad, and the Overseas Investors Chamber of Commerce and Industry Karachi, while also working with leading corporate organizations on these important issues.

Mental health and the gut-brain connection are subjects you frequently advocate for. Why do you believe these conversations are more important now than ever before?

Modern lifestyles have increased stress levels, anxiety, and burnout across all age groups. Research continues to show a strong relationship between gut health and mental wellbeing. Nutrition plays a critical role in mood, cognition, and overall mental health. We can no longer separate physical and emotional wellness; they are deeply interconnected and must be addressed together.

I am also a member of the Institute of Neurodiversity, UK, and an international speaker on neurodiversity and inclusion, working with organizations in Pakistan and abroad to create awareness about mental health and how we can better support those who struggle with it.

As a leader, entrepreneur, and nutrition expert, how do you personally maintain balance and prevent burnout?

Balance is a continuous process rather than a destination. I prioritize prayer, family, meaningful relationships, and moments of reflection. I also practice what I teach by maintaining healthy eating habits, staying active, and protecting time for rest. Delegating responsibilities and trusting my team has also been essential in sustaining long-term growth without burnout.

Looking back at your 14-year entrepreneurial journey, what were some of the most challenging moments, and how did they shape the leader you are today?

Building a business from the ground up comes with financial uncertainty, operational challenges, and countless setbacks. There were moments when growth felt difficult and resources were limited. However, those experiences taught me resilience, patience, adaptability, and the importance of staying committed to a purpose bigger than myself. Challenges have been some of my greatest teachers.

What role has innovation played in Diet by Design’s continued growth, and how do you see the future of wellness evolving in Pakistan and beyond?

Innovation has been central to our growth. From personalized nutrition programs and digital consultations to wellness education and supplement development, we continuously adapt to evolving client needs. The future of wellness will be increasingly personalized, preventive, and technology-driven. I believe Pakistan has tremendous potential to become a leader in holistic health and wellness solutions.

If you could implement one major change in Pakistan’s health and nutrition landscape, what would it be and why?

I would introduce comprehensive nutrition education at the school level. Prevention is always more effective than treatment. Teaching children about healthy eating, physical activity, and mental wellbeing from an early age would create healthier generations and significantly reduce the burden of chronic diseases.

You have been honoured with the President’s Award, recognised internationally, and built one of Pakistan’s most influential wellness brands. Yet, what does success truly mean to Sadia Salman today?

Success is not measured by awards or titles. For me, success means creating meaningful impact, improving lives, staying true to my values, and leaving behind a legacy of service. If I can inspire others to live healthier, happier, and more empowered lives, then I consider myself successful.

Rapid Fire
Three words that define Sadia Salman?
Resilient. Compassionate. Purpose-driven.
One healthy habit you believe everyone should adopt today?
Prioritize daily movement, even if it is just a 30-minute walk.
A book, quote, or philosophy that inspires you?
“And whoever saves one life, it is as if he had saved all of mankind.” This principle of service has always inspired me.
Your proudest achievement so far?
Allah has been kind. Balancing work and family responsibilities has been the toughest challenge and my biggest achievement while being an autism mom.
What’s next for Sadia Salman and Diet by Design?
Expanding our global wellness initiatives, advancing preventive healthcare solutions, launching innovative health programs and supplements, and continuing to position Pakistan as a contributor to the global wellness industry, InshaAllah.

With Eid just around the corner, we decided to treat ourselves to a much-needed manicure, pedicure and blow dry session at Mariam Khawaja Salon and it turned out to be the perfect pre-Eid escape.

From the moment we stepped inside, we were welcomed by an elegant space that felt both luxurious and inviting. The salon’s stunning interiors, adorned with vintage-inspired décor, sparkling chandeliers and beautiful outdoor courtyards, created a calm and sophisticated atmosphere that instantly put us at ease.

What truly stood out, however, was the salon’s commitment to cleanliness and hygiene. Every station was impeccably maintained, tools were properly sanitized, and the entire space reflected a level of care that made the experience feel both comfortable and reassuring.

Our manicure and pedicure services were carried out using high-quality products, with the staff paying close attention to every detail. Professional, warm and incredibly helpful, the team ensured we felt relaxed throughout our visit. To complete the experience, we opted for a blow dry that left our hair looking polished, voluminous and Eid-ready.

More than just a salon appointment, it felt like a lovely little spa date; a few hours of self-care, laughter and relaxation before the festive rush began. If you’re looking for a beauty destination that combines elegance, exceptional service and impeccable hygiene, Mariam Khawaja Salon is certainly worth a visit.

The beauty industry moves fast and today’s beauty lover moves even faster.

MM Makeup is ready for them!

As Pakistan’s pioneering halal beauty brand, MM Makeup has always stood for beauty with purpose. Now the brand is stepping into its boldest and most exciting chapter yet, one where halal beauty, clean formulations, trend-driven innovation and immersive beauty experiences come together to redefine what modern beauty looks like.

MM belongs to everyone. From Gen Z discovering beauty through creativity, play and endless experimentation. To millennials who look for products that keep up with their routines while still feeling exciting and expressive. And to beloved boomers who have always valued grace, simplicity and timeless beauty. MM Makeup celebrates all of these journeys, creating products that feel personal, inclusive and full of heart.
At the heart of this evolution is the vision of Masarrat Misbah, Redah Misbah and Hafsa Haseeb whose creative eye and understanding of today’s digital-first beauty consumer are helping shape the brand’s next chapter. Together with a dynamic team of young passionate and innovative individuals they are bringing fresh energy to MM Makeup, creating products that do not just follow trends but set them.

The result is a series of exciting launches that are setting a new tone for what everyday beauty can feel like. Made to inspire, perform and make everyday beauty feel effortless, MM Makeup’s newest drops are already winning over makeup lovers who want it all, function, fun and flexibility.

Let’s start with every girl’s biggest struggle, Eyeliner.

Creating the perfect wing is practically an art form. Getting both eyes to match is a whole different challenge!

So MM Makeup decided to bring in the master.

Meet the Artline Marker Eyeliner! Created for precision, control and effortless application, Artline makes everything from a sharp wing to a bold graphic liner surprisingly easy to achieve. With its smooth glide, intense pigment and foolproof design, it delivers professional-looking results in seconds. Fast, reliable and endlessly versatile, it is made for beauty lovers who want maximum impact with minimum effort because if there is one thing today’s consumer values, it is convenience without compromising performance.

When it comes to eyeshadow, versatility is everything. Modern beauty lovers do not want five different palettes cluttering their vanity, they want one palette that can do it all.

That is exactly why MM Makeup introduced the Divine Gold Eyeshadow Palette and Ruby Rose Eyeshadow Palette.

Soft neutrals, golden warmth, playful pinks, high-shine shimmers and rich mattes come together in palettes made for everything from easy everyday looks to full-on glam. Created for beauty enthusiasts who love to experiment, the palettes offer shades that inspire creativity, textures that excite and formulas that blend seamlessly. From soft daytime glam to bold evening looks, Divine Gold and Ruby Rose give the freedom to create countless looks with just a single palette in hand.

The excitement continues with the expansion of MM Makeup’s lip collection through the launch of Lip Love Lip Oils and Signature Lip Liners.

Let’s be honest, today’s beauty consumer wants more than just a good product. She wants an experience. She wants products that perform beautifully, feel luxurious and yes, look cute on her vanity too.

Created with the Gen Z beauty lover in mind, Lip Love Lip Oils combine hydration, nourishment and shine in one irresistible product. The playful packaging, glossy finish and nourishing formula make them the perfect addition to any makeup bag, especially for the ones who love beauty products that are as aesthetically pleasing as they are effective.

Paired with the new Signature Lip Liners, these launches offer the ultimate lip combination. Creamy, smooth and easy to apply, the liners define, shape and enhance the lips with effortless precision, creating endless possibilities for customized lip looks.

But this is only the beginning.

Behind the scenes, MM Makeup is already working on an exciting pipeline of future launches designed to push the boundaries of halal and clean beauty even further. From innovative formulas to trend-led beauty essentials, the brand is constantly exploring new ways to deliver products that excite, inspire and meet the evolving needs of today’s beauty consumer.

Beyond product innovation, MM Makeup is just as passionate about building a real beauty community, one that celebrates education, inspiration and pure artistry.

That vision comes to life through one of the most exciting collaborations of the year, MM x Babar Zaheer.

As the Sponsor of celebrity makeup artist Babar Zaheer’s highly anticipated masterclass on June 13th & 14th, 2026, MM Makeup is bringing beauty lovers closer to the artistry behind makeup than ever before.

During the masterclass, Babar Zaheer will create a signature look using MM Makeup products, showcasing their versatility across a range of techniques, styles and modern glam moments.

And the experience does not stop there. Dedicated MM Makeup stalls will give attendees the chance to explore new launches, swatch and test products, get expert recommendations and shop their favorite essentials on the spot. Think of it as an immersive beauty stop where learning, play and shopping all come together in one place.

As the beauty industry continues to evolve, MM Makeup is embracing change with confidence. Through innovative product development, halal and clean beauty principles, trend-led creativity and meaningful consumer experiences, the brand is building a future where beauty feels more inclusive, expressive and exciting than ever before.

For the makeup lovers who are always searching for what is next, MM Makeup is just getting started.

The products are bolder.
The formulas are smarter.
The experiences are bigger.
The innovation is stronger.

And the future of beauty is looking more exciting than ever!

Waqas Khan, who hails from district Okara, does us all proud, says Jugnu Mohsin, Waqas’ neighbour and friend

Waqas Khan has been honored with the prestigious Tamgha–e-Imtiaz by the Government of Pakistan, awarded by the President of Pakistan and presented by the Governor of Punjab, in recognition of his outstanding contribution to art and his role in representing Pakistan internationally through his artistic practice. This national honor celebrates his continued dedication to expanding the presence of Pakistani contemporary art on the global stage and acknowledges his contribution to culture, creativity, and artistic excellence.

Waqas Khan’s large-scale minimalist drawings are contemplations that leave visible evidence on paper. Khan employs small dashes and minuscule dots to create large entanglements where two particle-sized units converge, dissipate, or displace. Despite this tension, they maintain a rhythmic harmony: the forms and marks sync no matter how far apart they are.

 

This quest for depicting notions of unity and togetherness—with all their beautiful incongruencies and vulnerabilities, while acknowledging the wonder of magnanimous totality—is what fuels Khan’s exploration of space and time. His displays are pristine and meticulously curated; it is through carefully designing his spaces in accordance with scale, color, and measured lighting that Khan’s works acquire an experiential quality. As the works perform within curated environments, the drama inherent in his exhibitions emerges, inviting viewers into moments of stillness, reflection, pathos, and catharsis through primordial forms constructed with the simple tip of his pen.

 

His recent exhibitions include Take Up, Take a Breath at the Irish Museum of Modern Art, curated by Mary Cremin; In the Night at Saudi Arabia Museum of Contemporary Art; and Fear Nothing, She Says at the National Museum of Sculpture curated by Rosa Martínez. Other major exhibitions include Doublethink: Doublevision at the Pera Museum, curated by Alistair Hicks, Tania Bahar, and Begüm Akkoyunlu; Decor at Villa Empain curated by Tino Sehgal, Dorothea von Hantelmann, and Asad Raza; Between Structure and Matter: Other Minimal Futures at Aicon Gallery curated by Murtaza Vali; and the Dhaka Art Summit curated by Diana Campbell-Betancourt.

In 2013, he was shortlisted for the prestigious Jameel Prize at the Victoria and Albert Museum.

 

Waqas Khan’s works are held in renowned public and institutional collections including the British Museum, the Victoria and Albert Museum, the Deutsche Bank Collection, the Kiran Nadar Museum of Art, the Devi Art Foundation, Saudi Arabia Museum of Contemporary Art, Manchester Art Gallery, and the The Whitworth, among others.

Waqas Khan is also the co-founder of Nathuu, a social initiative dedicated to bringing art education and creative engagement to children across Pakistan, particularly those from difficult socio-economic backgrounds.

Rooted in comfort and imbued with modern ease, Bloom by Saira*Shakira 2026 unfolds as a quiet ode to summer— thoughtfully reimagined for the woman of today.

Crafted in diaphanous, featherlight pure Pima lawn, monar, and fine silk dupattas, each piece becomes an airy canvas adorned with exquisite artisanal embroideries. Every silhouette drapes with effortless grace, carrying the subtle poetry of handcraft into a realm of contemporary refinement.

The palette speaks softly yet evocatively — deep indigo, muted tangerine, pale rose, and embered crimson mirror the romance of summer skies and sunlit horizons. Breezy prints lend rhythm and movement, balancing timeless elegance with a distinctly modern sensibility.

More than attire, Bloom by Saira*Shakira 2026 is a dream delicately woven into fabric — a tribute to craftsmanship, femininity, and beauty in its purest, most authentic form.

Rooted in softness, nostalgia, and effortless elegance, BLOOM Lawn ’26 by Saira Shakira unfolds like a quiet summer dream. With airy fabrics, delicate embroideries, and a palette inspired by fading florals and sunlit memories, the collection beautifully captures the modern woman’s desire for both comfort and sophistication. In this conversation with Good Times Magazine, Saira Faisal and Shakira Usman talk about friendship, creative balance, storytelling in fashion, and the inspiration behind their latest collection.

You both started as friends and creative partners. How would you describe the dynamic between Saira and Shakira behind the brand today?

Our dynamic today is still rooted in the same foundation that started everything: trust, shared creativity, and genuine friendship.

What makes our partnership interesting is that it has evolved beyond just “best friends building a brand.” We have learned to balance emotional connection with the discipline of running a business together.

I am usually the more grounded strategist, while Saira brings a more expressive and instinctive creative energy. That contrast has worked in our favour because we fill different gaps.

Your upcoming BLOOM Lawn ’26 collection feels dreamy, soft, and nostalgic. What was the very first visual or emotion that inspired this collection?

The very first feeling behind BLOOM Lawn ’26 was nostalgia. It was inspired by soft, fleeting memories of slow summer afternoons, fresh flowers drying by the window, and fabrics that feel personal and lived in.

Visually, we were inspired by faded garden tones, sunlight filtering through curtains, and the romantic softness of vintage florals. Before sketches or prints even existed, we wanted the collection to capture an emotion: gentleness. Something calm, feminine, and quietly expressive rather than overly loud or trend driven.

Lawn season in Pakistan is extremely competitive. How do you make sure every Saira Shakira collection still feels distinct and instantly recognizable?

In a market as fast moving and competitive as Pakistan’s lawn industry, we have learned that staying distinct is less about following trends and more about staying consistent with our identity. For us, every Saira Shakira collection begins with a feeling and a story before it becomes a product.

We pay close attention to signature details: the softness of our color palettes, the balance between femininity and wearability, intricate yet refined embroideries, and prints that feel elegant rather than overwhelming. Even when trends change, we try to interpret them in a way that still feels authentically Saira Shakira.

This collection beautifully balances delicate femininity with effortless wearability. How important is comfort when designing festive summer pieces?

Comfort is extremely important because people want to feel as good as they look. Summers are all about warm weather, movement, and travel, so garments need to stay breathable, light, and easy to wear without compromising on elegance.

The pastel lilacs, blush tones, and floral detailing in BLOOM feel very cinematic. Were there any travel memories, moods, or references behind the palette?

Yes, the palette for BLOOM was deeply connected to a feeling of softness. A lot of the pastel lilacs and blush tones came from memories of spring evenings while traveling through Europe, especially moments where everything feels slowed down and dreamlike: faded hotel interiors, sunset skies through train windows, and quiet gardens in bloom.

We wanted the visuals to feel like stepping into a memory: delicate, warm, and slightly surreal.

As designers, do you both naturally gravitate toward different aesthetics, or are your tastes surprisingly similar?

We actually have very different visual instincts, which is what makes our collaboration work. One of us naturally leans toward softer, romantic, and detail heavy aesthetics, while the other is drawn more toward structure, restraint, and cleaner compositions.

What is interesting is that our tastes overlap in intention. We are both drawn to work that feels immersive and thoughtful, pieces that create a mood rather than simply looking pretty.

What’s one detail in this collection that people might overlook at first glance, but you personally love the most?

One detail we love in this collection is the way negative space is treated almost like part of the design itself. At first glance, people usually notice the florals, but the subtle gaps and breathing room between elements create a rhythm that makes the collection feel alive instead of crowded.

Pakistani women today want outfits that feel fashionable yet practical. How has the modern woman influenced your design philosophy over the years?

The modern Pakistani woman has completely reshaped the way we think about design. Women today are balancing careers, families, social lives, and personal expression all at once, so fashion can no longer be just visually beautiful. It has to move with them, feel comfortable, and adapt to different moments of their day.

Social media has changed how fashion is consumed. Do you feel collections now need a stronger storytelling element beyond just the clothes?

Yes, absolutely. Social media platforms like Instagram have transformed fashion from a seasonal experience into a constant stream of visual content. People no longer just see a collection; they experience it through short videos, styling edits, behind the scenes moments, and digital campaigns.

Because of that, garments alone can easily get lost unless they are tied together by a strong narrative or emotion that people can connect with.

If you had to describe BLOOM Lawn ’26 in just three words, what would they be?

Organic. Radiant. Evolving.

Back in the heart of his childhood, Shahveer returns to his grandparents’ home after years away. Wandering through the old mohalla, familiar streets, and timeless corners filled with memories, he rediscovers the warmth, simplicity, and charm of the life once lived there. Dressed in Zaid a Dark Blue ensemble, crafted from premium Korean Rawsilk with intricate embroidery and hand embellishments, every detail reflects heritage, grace, and quiet luxury, perfectly capturing the essence of tradition revisited with modern sophistication.

Sorelle Luxe Silk’26 is a refined expression of quiet luxury. Crafted in premium printed silks and finished with delicate embellishments, each piece strikes a beautiful balance of colour while remaining effortlessly elegant. The fabric feels light, breathable, and incredibly soft against the skin bringing with it a subtle, regal charm that speaks for itself.

Easy, elegant and endlessly versatile, the kaftan has emerged as this season’s standout silhouette. Blending comfort with statement dressing, designers are reimagining the classic shape through luxe silks, soft lawns and elevated prints that feel perfect for
festive days and summer evenings alike.

From Kanwal Malik’s Sorelle Luxe Silk ’26, where rich jewel tones and ornate motifs bring a regal edge, to Ansab Jahangir’s garden-inspired printed kaftans that channel effortless resort glamour, the modern kaftan is all about movement and ease. Meanwhile, Nia Mia’s Twiggy offers a playful feminine take with florals, sequins and intricate detailing for those who love a softer festive mood.
For timeless sophistication, Farah Talib Aziz delivers pastel perfection with delicately patterned silhouettes that feel polished yet relaxed. Styled with statement earrings, sleek hair or embellished flats, the kaftan transitions seamlessly from brunches to dinners and Eid gatherings.
This Eid, kaftans prove that comfort and glamour can absolutely go hand in hand.

Solene is a celebration of femininity, ease, and modern luxury. Crafted in our signature blended silk, each piece is designed with flowing silhouettes that move beautifully and feel effortless against the skin.

Balancing festive elegance with resort ease, the collection transitions seamlessly from Eid moments to summer days. Delicate florals, whimsical motifs, and refined embellishments meet a palette of soft pastels and striking hues.

Solene is lightness, beauty, and luxury in motion.
launching 4th may, 2026

Our Summer Silk collection is a celebration of the season — brought to life through soft, sun-washed hues and prints that capture the lightness of summer.

Designed with Eid ul Adha and the festive season in mind, we have used blended silk fabrics, styled with soft, flowing dupattas for an effortless, graceful feel.This season, we’ve elevated our craftsmanship with richer handwork, 3D detailing, and signature tassels, adding depth and movement to every piece.

A collection that blends ease with occasion, true to the essence of Zarah Nur.

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