Festive Lawn is almost here
Pre-booking starts 17th April at 8 PM (PKT) mark your calendars because this is THE drop of the season!
From intricate embroidery details to a vibrant, eye-catching color palette, every piece is designed to stand out
It’s not just one favorite look… it’s ALL of them
In a moment that felt both symbolic and forward looking, Pakistan’s leading voices across culture, business, and public life gathered at Harvard University for a dialogue that extended far beyond borders. The annual conference, organised by Pakistani students, brought together a dynamic mix of thinkers, creatives, and decision makers to reflect on the country’s evolving identity in a global context.
This year, the presence of Pakistan’s cultural icons added a distinct energy to the conversations. Mahira Khan, closing the conference with a keynote, brought a deeply personal and reflective lens to the idea of identity and representation, while musician Faisal Kapadia contributed to discussions around artistic influence and global resonance. Alongside them, Momina Mustehsan represented a new generation of voices bridging music, advocacy, and international visibility.
The creative industry stood firmly alongside policy and power. Hassan Sheheryar Yasin highlighted fashion as a form of cultural diplomacy, positioning craft as both heritage and forward movement. The dialogue extended into governance and global affairs, with Hina Rabbani Khar offering insights shaped by diplomacy, and Justice Mansoor Ali Shah reflecting on law, institutional strength, and evolving frameworks of justice.
Equally significant were voices shaping economic and social change. Amjad Saqib spoke to models of inclusive development rooted in compassion and community, while Zafar Masud brought perspective on financial resilience and leadership in challenging times. Journalist Asma Shirazi added a sharp media lens, reinforcing the role of storytelling in shaping both perception and reality.
Together, these voices created a conversation that moved fluidly between heritage and innovation, policy and creativity, tradition and transformation. What emerged was a portrait of a country defined not by a single narrative, but by the richness of its perspectives.
Themes of inclusion, representation, and youth leadership ran strongly throughout the conference. With students at the forefront of its organisation, the event reflected a generation that is confident, globally aware, and actively shaping Pakistan’s narrative beyond borders.
As the conference drew to a close, there was a shared sense of pride. Not just in individual achievements, but in the collective voice Pakistan continues to build on the world stage.
At its core, the gathering was more than an event. It was a shift. Pakistan is no longer being introduced to the world. It is being experienced through its people, its ideas, and its undeniable cultural presence.
Notable Voices at Harvard
Musafir emerges as a journey, one that begins across landscapes, stories, and lived experiences, and ultimately returns to a rediscovery of home. Seen through the lens of a traveler, the collection draws from Pakistan’s diverse regions, rituals, and people, gathering along the way the warmth of spice-laden palettes, the richness of indigenous textures, and the quiet poetry of artisanal techniques passed through generations.
At its core, Musafir is a dialogue between heritage and the present. It redefines tradition not as something static or nostalgic, but as a living, evolving language, where colour, craft, and emotion translate identity, love, and belonging into a contemporary expression.
The silhouettes reflect this philosophy, echoing tradition while being refined through modern cuts and a global sensibility. They move fluidly between past and present, allowing heritage to exist confidently in today’s world without compromise. Rather than reshaping identity for external validation, Musafir preserves and amplifies it, presenting it with clarity and pride.
More than a collection, Musafir speaks to the individuality of every journey. It acknowledges that identity is not something wholly inherited, but something shaped over time-formed through movement, experience, and personal evolution. Each step, each place, and each moment contributes to a story uniquely one’s own.
This is Pakistan as it is lived today, rooted in culture, yet unapologetically forward-looking. A reflection of continuity and change, of where we come from and where we are going.
Proudly made in Pakistan. Worn by the world.
In an age where careers are often defined by linearity, Hassan Hakeem’s journey resists convention. Once advising parliaments across South Asia and the Pacific on sustainable development and gender equality, he now crafts something far more intimate yet equally impactful, experiences built around food, space and emotion.
His transition from the structured world of multilateral policy to the fluid, sensory language of cuisine is not a departure but an evolution. At Wild Fig, Hassan approaches food as more than sustenance. It becomes a medium of care, a tool for connection and a way to shape memory in times that demand both comfort and meaning.
Rooted in a multicultural upbringing and informed by years of global exposure, his work brings together flavour, story and atmosphere with quiet precision. What emerges is not just a meal but a curated moment, one that lingers far beyond the table.
You have moved from shaping policy at the UN to shaping experiences through food. What was the moment that made you choose this transition?
Inspiration often comes quietly; there wasn’t a single moment but a gentle unfolding; an idea that became a rhythm. After years in structured institutions, I realised I wanted to create something that could touch people more intimately; food became my language to convene, connect, and offer care; it is experiential, mindful and deeply human.
Your work sits at the intersection of food, space and mood. How do you define a complete dining experience today?
A complete experience is about balance; flavours, textures, light, space and emotion; every element should feel purposeful and unhurried, like a conversation with a loved one you don’t want to end; the experience is as much about the atmosphere and gesture as it is about the dish itself.
Having worked across South Asia and the Pacific, how has that exposure influenced your culinary philosophy?
Those experiences shaped my lens to be plural, attentive and inclusive; I learned to see subtle variations in culture, ingredients and traditions; they inspired the birth of Wild Fig – my kitchen named for the fig’s beauty, its evolution, texture and layered complexity; like my approach to food, it is slow, aesthetic and experiential.
You describe food as a language of connection. What are you trying to say through your creations right now?
At Wild Fig, I speak through the fig itself; its delicate skin, evolving sweetness, and textured bite mirror my approach; slow, intentional, and layered; every dish is a conversation; a way to offer care, celebrate community, and remind us that food carries memory, emotion, and meaning; especially in testing times when food can be weaponised through famine or blockades, it becomes a profound reminder of its value and responsibility.
There is a strong sense of intentionality in Wild Fig. How do you curate menus that feel both personal and culturally expansive?
Menus begin with reflection; I consider the seasons, ingredients and the story I want to tell; I source locally and ethically; each dish balances intimacy with exploration, honouring both the ingredient and the experience it creates. The result is mindful, curated and culturally expansive.
From advising on gender equality to building a food brand, do any principles from your policy work still guide you in the kitchen?
Absolutely; listening, observation and intentionality are constant; policy work taught me the stages of legislative development and accountability; in the kitchen, the same applies: pre-taste, the construction, palatability and the post-taste reflection; every dish requires foresight, iteration, and inspiration, just policy; every choice from ingredient to presentation carries meaning.
Your aesthetic leans toward edible art. Where do you draw inspiration from, whether it is architecture, memory, travel or something more internal?
Memory and travel sit at the core; spices, textures and moments from childhood or a distant market; every plate is a canvas, from texture to tone, where boutique food and couture cakes become experiential art. I take cues from architecture and light to create harmony between food, space and mood; each dish is curated to feel familiar yet unexpected, mindful and immersive.
In a fast moving, trend driven food culture, how do you stay rooted in meaning rather than momentary hype?
By moving slowly and intentionally, Wild Fig has never been about shortcuts or fleeting trends; vanilla pods instead of essence; herbs over heat. In a world of fast food and air fryers, I remain grounded in creating mindful experiences that last in memory rather than in momentary excitement.
You mention cooking as an act of care. How does that philosophy translate into your client experiences?
In the testing times that the world lives in, food has been weaponised through starvation, blockades and sieges. This gives a deep appreciation of its value; every plate, every bite is curated with attention, the menus, the pacing, the presentation – they are all gestures of care; cooking becomes a way to nurture, comfort and create connection beyond the food itself.
What has been the most challenging part of leaving a structured institutional career for a creative and entrepreneurial path?
In institutions, rules guide you; in creativity, you must rely on instinct, patience, and a strong belief that things will work out; that trust has become a daily practice. There is beauty in trusting the unknown and embracing the rhythm of creation.
Pakistan’s food space is evolving rapidly. Where do you see boutique and couture dining experiences heading in the next few years?
There is a growing appetite for authenticity and thoughtfulness; people will increasingly seek curated, personalised and immersive meals that tell a story, connect communities and honour ingredients; dining will be as much about feeling as it is about taste; experiential cuisine will define the next phase of boutique dining.
If you could design a meal that represents your entire journey from the UN to Wild Fig, what would it look like?
A starter of stuffed zucchini flowers with pistachio ricotta and herbs; a main of slow-cooked lamb shank with plum glaze, served with pickled scones; and a dessert of almond and poached pear tart with crème anglaise; each dish is slow, intentional, ultimately an offering of care and connection; together, they echo beauty, evolution and texture.
In a world increasingly shaped by artificial intelligence and digital ecosystems, few voices bridge global innovation and local identity as seamlessly as Hamza Chishti.
As Director of Cloud & AI at Microsoft, his work sits at the forefront of technological transformation, influencing how systems are built, scaled, and experienced across borders.
But beyond titles and territories, Hamza represents a shift. A new narrative of Pakistani leadership that is not confined by geography but defined by impact. Moving between New York and Lahore, he embodies a rare duality; global in execution, deeply rooted in perspective.
At a time when the future is being engineered in real time, Hamza Chishtie is not just part of the conversation, he is helping shape it.
You’re working at the intersection of Cloud and AI at Microsoft. What does your role actually look like on a day to day level beyond the title?
I spend a significant portion of my time working directly with CIOs, CTOs, and senior business and technology leaders to shape enterprise cloud and AI strategy, translating business priorities into scalable, secure technical roadmaps. This includes partnering closely with customer leadership, sales, and account teams to align AI initiatives with measurable outcomes, guiding executive decision-making, and identifying where cloud and AI can create durable competitive advantage. I also collaborate with internal Microsoft leadership on strategic accounts and cross-solution initiatives, ensuring technical strategy, delivery execution, and commercial alignment move forward as a single, coordinated motion.
From Lahore to NYC, how has navigating two very different ecosystems shaped the way you think and build?
Lahore didn’t just shape where I come from—it shaped the leader I became. Growing up there taught me resilience, empathy, and how to lead with people first, especially in environments where resources are limited but ambition isn’t. I miss the food, the language, the warmth, and the culture every day—but I also carry it with me. That lived experience, combined with operating in a hyper-competitive, global ecosystem like New York, has made my leadership style inherently multicultural and entrepreneurial. I lead by blending scrappiness with structure, instinct with strategy, and human context with technical rigor. In NYC, I’m building impact at global scale using everything I learned in Lahore—turning constraints into creativity, diversity into strength, and culture into a real competitive advantage.
What is one misconception people in Pakistan have about working in Big Tech that you would like to correct?
One common misconception in Pakistan about working in Big Tech is that once you get in, the work becomes easy or purely glamorous. The reality is the opposite. Big Tech demands extreme ownership, continuous reinvention, and the ability to operate amid ambiguity at massive scale.
You’re expected to think like an entrepreneur inside a large system—solve undefined problems, influence without authority, and constantly upskill as technology and business models evolve. The opportunity is real, but it rewards discipline, resilience, and long-term thinking far more than pedigree or a single breakthrough moment.
AI is evolving rapidly. What are the most practical real world changes you see it bringing to everyday life in the next few years?
Over the next few years, the biggest real-world impact of AI won’t feel futuristic—it will feel quietly practical. AI will become an always-on assistant that reduces everyday friction: drafting emails and messages in your voice, summarizing meetings you didn’t fully attend, handling scheduling, paperwork, and routine decisions automatically. In healthcare, finance, and customer service, AI will act as a first line of support—triaging issues, personalizing recommendations, and accelerating outcomes rather than replacing humans. At work, the biggest shift will be cognitive leverage: fewer blank pages, faster problem framing, and instant access to context across tools and data. In daily life, AI will help people make better decisions—budgeting, learning, navigating bureaucracy—by turning complexity into clarity. The real change isn’t that AI will do everything for us; it’s that it will give more people expert-level assistance by default.
You are not just working in tech, you are building as well. What drives you to create alongside your corporate role?
I’m an entrepreneur at heart, even inside a large company. Building alongside my corporate role is how I stay connected to purpose, not just progress. Creating keeps me close to real people and real problems—and that’s where meaning lives for me. A lot of the content I share on Instagram isn’t about tech at all; it’s about helping others navigate careers, confidence, and growth, because I genuinely believe life is about lifting others as you climb. Building gives me a way to give back, to share lessons openly, and to create impact beyond titles or organizations. That instinct—to help, to teach, to uplift—is what fuels my creativity and shapes the kind of leader I try to be every day.
What problem are you most interested in solving right now and why does it matter?
The problem I’m most focused on solving right now is access—access to education, opportunity, and belief, especially for talent coming out of Pakistan. I care deeply about making world-class learning and exposure more accessible, but also about something bigger: building a global brand identity for Pakistan that people are proud of when they hear the name. There is extraordinary talent there, but too often it’s constrained by lack of visibility, confidence, or pathways. I want to help change that by creating platforms, sharing knowledge, and investing time in building future leaders—people who don’t just succeed individually, but who lift the perception of an entire country with them. This matters because when education scales and identity shifts, generations change—and Pakistan deserves to be known not just for where it’s been, but for the leaders it’s about to produce.
For young Pakistanis aspiring to break into global tech roles, what are the non obvious skills that actually make the difference?
The skills that make the biggest difference in global tech roles are rarely the ones listed on job descriptions. First is clarity of thinking—the ability to break messy problems into simple, structured ideas and communicate them confidently. Second is context switching: working across cultures, time zones, and perspectives without losing empathy or effectiveness. Third is ownership—not waiting for instructions but proactively identifying problems and driving solutions end-to-end.
Fourth is learning velocity: technology changes fast, but what really matters is how quickly you can unlearn, relearn, and adapt. And finally, presence and storytelling—being able to explain your ideas, your impact, and your value clearly to people who don’t share your background. Talent gets you noticed, but these skills are what help you scale, lead, and stay relevant globally.
How do you personally deal with pressure and decision making at a leadership level?
At a leadership level, pressure is constant, so I’ve learned not to eliminate it but to manage my relationship with it. I slow decisions down mentally, even when timelines are fast—separating signal from noise and focusing on what truly matters versus what’s just loud. I rely heavily on first principles, lived experience, and diverse perspectives, especially when decisions affect people at scale. Under pressure, I optimize for clarity, not perfection: make the best decision with the information available, own it fully, and course-correct quickly if needed. What keeps me steady is remembering that leadership isn’t about having all the answers—it’s about taking responsibility, staying human, and making decisions you can stand behind even after the outcome is known.
What does success look like to you at this stage of your life and has that definition changed over time?
At this stage of my life, success looks very different than it used to. Earlier, it was about titles, milestones, and proving myself. Today, success is much more human. It’s about helping others move forward, uplifting people when they need it most, and creating impact that lasts beyond me. It’s found in small wins—seeing someone gain confidence, land an opportunity, or believe in themselves because of something I shared or built. Success is making others happy, contributing to their dreams, and knowing that my work—inside and outside my career—is leaving people better than I found them. That shift has been intentional: from chasing outcomes for myself to building meaning through service, growth, and shared progress.
If you had to build something for Pakistan specifically powered by AI, what would it be?
I am already building something, stay tuned for that
Outside of work, what does a perfect day look like for you when you are completely off the grid?
A perfect off-the-grid day for me is slow, intentional, and deeply human. It starts with good food— something comforting—followed by movement, whether that’s a relaxed game of cricket or table tennis just for fun. I love wandering through new cities without a plan, stopping into a quiet bookstore, picking up a book that finds me, not the other way around. Central Park is a favorite reset—finding a bench or a patch of grass, reading for hours, watching the city move while my mind slows down. Somewhere in the day, giving time at a soup kitchen or helping out reminds me what truly matters. That mix of food, play, service, curiosity, and stillness is what fully recharges me.
How do you maintain balance between a high performance career and personal well being?
I don’t see balance as a perfect equation—I see it as staying rooted. A high-performance career brings intensity, but my well-being comes from anchoring myself in what keeps me whole. Taking time out for Namaz creates space to pause, reflect, and realign my intentions. Regular conversations with family keep me emotionally grounded and remind me of who I am beyond work. Playing music instruments and listening to good Pakistani music helps me slow my mind, reconnect with culture, and reset creatively. Along with movement, good food, and service, these moments give me clarity and calm. When I protect these anchors, I show up sharper, more present, and more human—and that’s what ultimately sustains high performance over the long run.
Rapid Fire
One app you cannot live without >
Whatsapp
NYC or Lahore for life >
Lahore
A book or podcast that changed your thinking >
Peace is Every Step
One habit that keeps you productive >
time boxing my problems
Advice in one line for someone who wants your career path >
Start with intention
On this Women’s Day, Good Times Magazine celebrates the remarkable journeys of women who are shaping and redefining the fashion and beauty landscape. Behind every successful brand and creative venture lies a story of determination, resilience, and passion.
In this special section, we highlight the inspiring journeys of a few incredible women from the fashion and beauty industry; women who have turned their vision into thriving enterprises and continue to empower others through their work. From artistry and entrepreneurship to innovation and leadership, their stories reflect the evolving role of women in shaping industries and inspiring the next generation.
Through their dedication, creativity, and unwavering spirit, these women remind us that true success is not only about achievement but also about the courage to dream, create, and lead.
In Conversation with Kanwal Malik The Woman Who Turned a Dream into an Empire
Every powerful brand has a story behind it, and behind Kanwal Malik’s name is a journey of resilience, ambition, and unwavering belief in dreams.
On this Women’s Day, her story is more than just the rise of a successful fashion house it is a reminder that women can build, lead, nurture, and inspire all at once.
Where the Dream Began
For Kanwal Malik, fashion was never just a profession; it was a childhood fascination.
As a young girl, she spent hours stitching tiny outfits for her dolls, experimenting with styles and imagining new designs. Those playful moments quietly planted the seeds of what would later become a thriving fashion empire.
Recognizing her passion early on, she pursued formal education in fashion, determined to transform her childhood dream into a lifelong career.
The Courage to Begin Small
Eight years ago, Kanwal Malik took her first step into entrepreneurship. With just five workers and a vision, she launched her brand.
The beginning was humble, but the ambition was limitless.
Through dedication, patience, and relentless hard work, the brand gradually grew not just in recognition but in impact.
Today, that small beginning has transformed into a thriving organization with more than 800 employees, a remarkable journey that reflects the power of persistence and belief.
A Woman Who Leads and Nurtures
Beyond her role as a designer and entrepreneur, Kanwal Malik is also a proud mother of two.
Balancing motherhood with the demands of building a large fashion brand is no small achievement, yet she has embraced both roles with equal passion.
Her journey reflects the reality of many modern women navigating family, ambition, and personal dreams simultaneously.
And in doing so, she has created more than a brand; she has created opportunities for hundreds of people who are now part of her growing team.
Lessons from the Journey
Like every success story, the road was not without challenges. There were moments of uncertainty, setbacks, and lessons learned the hard way.
But failure never discouraged her.
Instead, it became motivation pushing her to grow stronger, think bigger, and keep moving forward.
Her story proves that success is rarely instant. It is built through perseverance, resilience, and the courage to continue even when the path feels difficult.
Fashion with Purpose
Today, Kanwal Malik is known for her refined aesthetic luxurious fabrics, intricate embroidery, and timeless silhouettes that celebrate femininity.
But beyond the beauty of the garments lies something deeper: a philosophy that fashion should empower women.
Every collection reflects elegance, confidence, and individuality values that resonate with the modern woman.
A Story of Empowerment
On Women’s Day, Kanwal Malik’s journey stands as a reminder that women are capable of building legacies.
From a little girl stitching clothes for dolls to a woman leading a brand with hundreds of employees, her story reflects the extraordinary possibilities that arise when passion meets determination.
Because sometimes the most powerful stories begin in the simplest ways with a dream, a needle, and the courage to believe in yourself.
Picture Perfect By Zunaira Ovais The Artist Redefining Beauty Through Precision and Passion
My journey into the world of advanced cosmetology and semi-permanent makeup stems from a lifelong passion for fine arts. From a young age, I was naturally drawn to drawing, coloring, and painting, which nurtured my appreciation for detail, creativity, and aesthetics. Over time, I realized that these artistic abilities could be transformed into something far more meaningful through the art of semi-permanent makeup, a field where creativity meets precision and beauty meets confidence.
With that realization, I dedicated myself to learning modern techniques and advanced procedures in SPMU and aesthetic treatments. The ability to subtly enhance natural features and positively impact someone’s confidence is what truly drew me toward this profession. Semi-permanent makeup is an emerging and evolving field, and it continues to fascinate me because of how beautifully it blends artistry, skill, and innovation.
At my studio, we offer a wide range of aesthetic and semi-permanent makeup treatments designed to enhance natural beauty. These include microblading for eyebrows, lip tint, permanent eyeliner, cheek tint, BB Glow treatment, scalp micro-pigmentation, eyelash extensions, hair botox, permanent hair extensions, and many other advanced cosmetic services. Each treatment is carefully performed with attention to detail, ensuring that the results look natural, refined, and tailored to every client.
People often assume that such procedures were once considered taboo in our society, but I personally believe that enhancing beauty has always been part of our cultural traditions. If we look back through history, practices such as kajal, surma, piercings, and other forms of adornment have long been used in bridal and everyday beauty rituals across our region. Of course, whenever modern techniques are introduced, they are initially met with skepticism and curiosity, especially when they involve the face and body. However, that phase has long passed in Pakistan. Today, people understand the safety, reliability, and affordability of these procedures, and they have become a normal and trusted part of the beauty industry.
One of the most rewarding aspects of my work is the diversity of my clientele. My clients come from many different backgrounds in terms of age, gender, ethnicity, geography, and income group. Over the years, I have had the privilege of working with individuals from all walks of life; from political elites and public figures to celebrities and members of the underprivileged community. Every client is unique, and each treatment is approached with the same dedication and care.
With self-care becoming a growing priority for many young women today, there has also been a greater awareness about aesthetic treatments and personal grooming. However, I strongly believe that business ultimately flourishes when you are truly good at what you do. For me, the growth of my work has always been a result of professionalism, dedication, and sincerity. Sustenance is in the hands of Allah, and when one focuses on being ethical, balanced, and committed to their craft, success follows naturally.
What brings me the greatest satisfaction is seeing my clients leave happier and more confident than when they arrived. I particularly enjoy working with young women and helping enhance the natural beauty that God has blessed them with. Being able to combine art, science, and care in a way that empowers people is what makes this profession so deeply fulfilling for me.
Today, I am the proud owner of Picture Perfect Aesthetic Clinic, based in DHA Phase 5, Lahore, where I continue to practice my craft and welcome clients from all walks of life who trust me to help them look and feel their absolute best.
In Conversation with Farah Talib Aziz & Maliha Aziz
Twenty-five years ago, what began as a small venture in a basement has grown into one of Pakistan’s most recognized fashion houses. When Farah Talib Aziz first started her namesake brand, she borrowed 10,000 from her husband, who initially saw the effort as little more than a functional hobby. What followed, however, was a remarkable journey driven by determination, vision, and relentless hard work.
From a team of just three people working out of a modest basement setup, the brand steadily expanded, reflecting Farah’s unwavering commitment to quality and craftsmanship. Over the years, that small operation transformed into a thriving enterprise employing more than a thousand people today.
One of the brand’s earliest milestones was the opening of its first store on Karachi’s E Street, a moment that marked its transition from a homegrown venture into a recognized retail presence. Since then, the label has continued to break new ground. Most notably, it opened Pakistan’s first international boutique in Sugar Land, Houston, Texas—an achievement that signaled not only the brand’s global reach but also the growing international appreciation for Pakistani design.
Over the years, Farah has been the recipient of numerous awards, recognizing both her creative excellence and her entrepreneurial spirit. Yet beyond accolades and expansion, what truly defines the brand is the resilience and dedication behind it.
Today, the Farah Talib Aziz label stands as a testament to the power of persistence, offering celebrated collections across bridal wear, luxury prêt, and unstitched lawn. Each piece reflects the same passion and craftsmanship that began in that small basement a quarter century ago.
On this Women’s Day, Farah’s story serves as a reminder that great journeys often begin with humble beginnings, a bold vision, and the courage to pursue it.
In Conversation with Aden Rehan A Force of Authentic Influence
Few personalities embody modern Pakistani entrepreneurship and influence quite like Aden Rehan. With her contagious energy, enlightened outlook and uplifting presence, Aden Rehan has emerged as one of Pakistan’s leading and most versatile content creators, seamlessly balancing business, family life and digital influence.
A graduate of Fashion Marketing from the Pakistan Institute of Fashion and Design (PIFD), Aden founded ARPR, a boutique PR consultancy specializing in fashion, food, and lifestyle brands. Through strategic storytelling and experiential marketing. Beyond the world of PR, Aden has built a powerful digital presence. As one of Pakistan’s top content creators, her blog and social platforms are known for their warmth, authenticity, and versatility. Her content beautifully blends glamour, exquisite travel experiences, and food discoveries from around the world, alongside reflections from her personal life as a devoted wife and mother of two.
Her audience particularly loves the wholesome glimpses into her family life. Aden and her husband are admired for the values and manners they instill in their children, creating content that feels uplifting, relatable, and deeply genuine.
Another meaningful extension of her platform is the series “Relationships Today,” where Aden appears alongside her husband to discuss modern relationship dynamics and encourage young couples to navigate partnerships with empathy, communication, and understanding.
What truly sets Aden apart is her contagious positivity and natural warmth. Whether she is building a brand, sharing a family moment, or inspiring conversations about life and relationships, Aden brings a sense of joy and sincerity that resonates deeply with her audience.
In a digital world often driven by trends, Aden Rehan stands out for something far more powerful — authenticity, connection, and an energy that naturally uplifts everyone around her.
On this Women’s Day special edition of Good Times Magazine, we celebrate two remarkable women who are shaping the story of luxury jewellery in Pakistan, Ruby Zahid and Sarah Ali Zahid of Damas Pakistan.
What began as a journey rooted in tradition and family heritage has grown into a brand that reflects modern elegance, innovation and the evolving spirit of Pakistani women. From Ruby Zahid’s pioneering role in introducing luxury diamond jewellery to the local market to Sarah Ali Zahid’s fresh vision in marketing, branding and workplace leadership, the mother-daughter duo represents the powerful blend of experience and new-age thinking.
Together, they embody the essence of generational empowerment, honouring craftsmanship and legacy while confidently shaping the future of the brand.
In this conversation with Good Times Magazine, Ruby and Sarah reflect on entrepreneurship, leadership, the changing landscape for women in business, and the values that continue to guide the journey of Damas Pakistan.
In Conversation with Ruby Zahid Founder & Owner, Damas Pakistan
You have been instrumental in bringing Damas Pakistan to the local luxury market. What inspired you to take this step and how did the journey begin?
I come from a legacy of jewellers; my father is a jeweller, as was his father before him, so in many ways jewellery has always been in my blood. I was married very young, at sixteen, and spent much of my early life as a homemaker. My husband served in the UAE Army, so we lived in Dubai for many years before eventually moving back to Lahore after his retirement.
Shortly after returning, we opened the Damas franchise. Initially, it was simply about supporting my husband while raising our daughter, who was still quite young at the time. But over time I became increasingly involved in the business, and what began as helping soon turned into something much deeper. Designing came very naturally to me, as I have always had a flair for it, and jewellery has long been a personal passion. From there, the journey unfolded quite organically and the rest, as they say, is history.
Entering the luxury jewellery industry is no small feat. What were some of the defining challenges you faced in establishing the brand in Pakistan?
We were among the first luxury jewellery boutiques to open in Lahore. Before that, most jewellery stores were traditional family-run businesses that generations of customers had been visiting for years. One of our biggest challenges in the beginning was building trust because we were new to the market.
Another challenge was introducing more modern designs, particularly diamond jewellery, which wasn’t as common at the time. We were also among the first to market our collections using professional campaigns and models. These new approaches were quite different from what people were used to, so it took some time for traditional clients to embrace them.
Jewellery carries deep emotional and cultural meaning in our region. How do you think Damas resonates with the evolving tastes of Pakistani women today?
I think Pakistani women today have a very evolved and dynamic sense of style. They appreciate tradition, but they also want jewellery that feels modern, versatile and wearable in their everyday lives. At Damas, we try to reflect that balance by offering pieces that combine classic craftsmanship with contemporary design.
Many women today are drawn to lighter, more minimal pieces that can transition easily from day to evening while still appreciating the beauty of traditional designs for weddings and special occasions. We try to create collections that allow women to express both sides of their style – timeless heritage and modern elegance.
Ultimately, our goal is to create jewellery that resonates with the modern Pakistani woman – confident, multifaceted and rooted in both tradition and modernity.
As a woman who has built and led a successful business, what does International Women’s Day represent to you personally?
Women’s Day is a celebration of strength, creativity and resilience. For us, it holds special meaning because our brand is built around women – the women who design, wear, gift and pass down jewellery through generations. It’s a reminder of the power of female support and the incredible ways women inspire and uplift one another.
Over the years, how have you seen the role and confidence of Pakistani women evolve, both as consumers and professionals?
Over the years, I’ve seen a remarkable shift in the confidence and independence of Pakistani women, both as consumers and as professionals. Today, women are far more self-assured; they know what they want and they pursue it with clarity and determination.
What I particularly admire about the younger generation is their boldness. They are strong, informed and very clear about their preferences. They make their own decisions and are not easily influenced, which I think is a very positive and empowering change.
What has it been like watching your daughter step into the business and become a part of the brand’s evolution?
It has been incredibly special. Watching my daughter step into the business and bring her own perspective and strengths has been very rewarding. I see her doing things I couldn’t have done myself, especially in areas like marketing, branding and connecting with a new generation of customers, and that makes me very proud.
Every generation brings something new, and seeing her contribute to the growth and evolution of the brand while still respecting the values we built it on has been very meaningful for me.
What leadership values have guided you through your entrepreneurial journey?
Throughout my entrepreneurial journey, the values that have guided me most are perseverance, integrity and a genuine passion for what I do. I really love my work so much. Building a business is never without challenges, but staying committed and believing in your vision is what keeps you moving forward.
Looking ahead, what is your vision for the future and legacy of Damas Pakistan?
My vision for the future of Damas Pakistan is to continue building on the foundation we have created while evolving with the changing tastes of modern women. Jewellery is deeply connected to emotion, celebration and tradition, and I hope the brand continues to be a part of those meaningful moments in people’s lives.
I would like Damas Pakistan to grow while staying true to its values of quality, craftsmanship and timeless designs. Most importantly, I hope it remains a brand that women trust and feel connected to, and one that continues to pass from one generation to the next.
In Conversation with Sarah Ali Zahid Marketing & HR Director, Damas Pakistan
A brand’s identity is deeply connected to its people, especially in a business like ours where relationships and trust matter so much. How do marketing and HR work together to shape that identity?
A brand’s identity is deeply connected to its people, especially in a business like ours where relationships and trust matter so much. Without the people behind it, a brand is nothing.
That’s why I see marketing and HR as closely linked. Marketing shapes how the brand is perceived externally, while HR ensures we build a team that truly embodies those values internally. When your people believe in the vision and feel invested in the brand, that authenticity naturally reflects in the customer experience.
Luxury branding today requires strong storytelling and digital presence. How are you positioning Damas to connect with the new generation of customers?
The new generation wants to feel a genuine connection with the brands they support. It’s no longer just about the product; it’s about identity, values and the story behind what they wear. They want to understand the materials, the craftsmanship and how a piece reflects who they are and what they stand for.
To connect with them, we focus on creating jewellery that fits naturally into their everyday lives. Today’s customers are looking for pieces that are versatile, lightweight and durable; jewellery they can wear from work to social gatherings to working out and throughout their daily routines. We are designing collections that reflect this shift while staying true to our sense of quality and elegance.
Honestly, the younger generation is incredibly inspiring, and we feel fortunate to have such a strong and engaged young clientele supporting the brand.
Working within a family-led business can be both inspiring and challenging. What have been the most valuable lessons you’ve learned from your mother?
From my mother, I learned how to be strong and assertive in what is a male-dominated industry. She truly paved the way, and because of that my own journey has been much easier in many ways. She also taught me the importance of carrying oneself professionally with both confidence and grace.
From my father, I learned the value of integrity in business. He always reminds me that we must conduct our work as honestly as possible in every aspect because one day we will have to answer to a higher power. That belief has stayed with me and continues to guide how I approach both business and life.
In your HR role, how important is it for you to create a workplace culture that supports and empowers women?
Creating a workplace culture that supports and empowers women is extremely important to me. For me, it’s essential that they feel safe, respected and valued in the workplace, and that they have the confidence to grow and succeed.
Being in a leadership position as a woman gives me the opportunity to help create that environment, and I feel a strong responsibility to ensure that women in our team feel supported enough to thrive in this industry. Luxury jewellery has traditionally been a male-dominated profession in Pakistan, so it’s incredibly encouraging to see more young women entering the field today.
What do you believe makes jewellery such a powerful form of self-expression for modern women?
Jewellery has always been a powerful form of self-expression. It carries deep cultural and emotional meaning, often representing love, memories and personal milestones. The pieces a woman chooses to wear often tell a story about who she is and what matters to her.
Especially with the younger generation, I see women choosing jewellery that reflects their individuality – pieces that resonate with their personality, interests and values. In that sense, jewellery becomes more than adornment; it becomes a reflection of identity.
Running a business together as mother and daughter must create unique moments. What has been the most rewarding part of building this journey together?
Ruby:
For me, the most rewarding part has been sharing everything I’ve learned with her and then watching her bring her own perspective and approach to it. It’s very fulfilling to see her take those lessons and make them her own. Of course, spending so much time together and traveling for work has also been very special – those moments create memories that go far beyond business.
Sarah:
For me, it’s been about learning from her every step of the way and building those memories together. Being able to work alongside my mother and carry forward the legacy she has created is something that means a lot to me.
If you could share one piece of advice with young women who aspire to enter leadership or entrepreneurship, what would it be?
Ruby:
Be bold, be confident and never give up. The journey may not always be easy, but perseverance and belief in yourself will take you far.
Sarah:
Ignore the noise and trust your own worth. External validation does not define you, but believing in yourself and staying true to your vision is what truly matters.
In a world where childrenswear often mirrors adult fashion in miniature, Mehreen, founder of Mini’s by M, has carved a space that feels entirely its own — whimsical, refined, and deeply rooted in storytelling.
Born from a mother’s search for something truly special for her daughters, Mini’s by M has evolved into a luxury kidswear label that celebrates imagination, heritage, and elegance in equal measure. From butterfly fountain layers to heirloom-inspired lehenga cholis, Mehreen designs not just outfits but moments.
In this exclusive feature, she speaks to Good Times Magazine about fairytale motifs, fabric philosophy, desi couture for little girls, and why timelessness will always win over trends.
Rapid Fire with Mehreen
Butterflies or florals?
Butterflies
Pastels or bold jewel tones?
Pastels
Silk or organza?
Definitely silk
Ballgown moment or gharara elegance?
Can’t I choose both?
One word that defines Mini’s by M?
Timeless
Mini’s by M is described as “timeless luxury for young girls.” How did the idea for a luxury kidswear brand first begin for you?
I think it was last year February, when I was looking for Eid outfits for my girls. It would be the same routine before every Eid or wedding event: endlessly scour the internet, search local shops, find nothing that felt truly unique or special. I’ve loved fashion and designing, so at that time it clicked that the best way forward was to start something small, design a few clothes and see what happens. And here we are today!
Your aesthetic feels whimsical yet minimal — butterflies, stars, florals, cherries, seashells. What draws you to these fairytale-inspired motifs?
I’m a literature major, and a romantic at heart. I like to make stories out of everything, and weaving a soft, fairytale feeling into every piece. Think of The Little Mermaid, with sea green hues and seashells, or The Grimm’s fairy tales, which I loved reading as a child. My work has dainty details from Snow White to Red Riding Hood, everything that I feel represents childlike imagination and wonder.
Your first collection, *Secret Garden*, explored silk, 3D chikan, net and moonlight textures. How do you approach fabric selection for such delicate, structured silhouettes?
I love playing around with fabrics! With kidswear, unless it’s a wedding wear collection, you don’t focus on intricate embroideries or elaborate patterns the way you would with womenswear. We source the purest fabrics, keeping in mind that young girls are constantly moving rather than sitting still. The silhouettes need to feel flowy and breathable, yet structured enough to hold their shape. I look for materials that are dainty, elegant and luxurious—yet still comfortable. And I love the moonlight fabric. It gives such a princess like shine.
From butterfly fountain layers to floral-shaped sleeves and ballgown drama — how do you balance playfulness with sophistication in childrenswear?
Our designs balance experimentalism with minimalism. We have a simple rule: every outfit should carry a hint of playfulness, or a touch of drama if you must say, but it must still feel timeless. Personally too, I have gravitated towards timeless, elegant couture and accessories rather than something overly seasonal, and I think that perspective translates into my work as well. Even when we create ballgowns, statement sleeves, or dramatic silhouettes, the foundation is always classic.
Your wedding collection introduced traditional elements like lehenga cholis, embroidered birds, and cotton net jackets. What inspired you to merge heritage with youthful design?
I love desi couture, especially motifs that beautifully reflect our culture and traditions. I deeply admire the work our local designers have done in womenswear, whether it’s Deena Rahman, or Shehla Chatoor, or Faraz Manan. Each of them has built their signature style while experimenting with desi silhouettes and heritage motifs.
However in kidswear, there hasn’t been much exploration in that direction. There is so much room to create unique, meaningful pieces that don’t just replicate adult fashion in miniature, but truly set trends for young girls in their own right. Our pieces treat girls as the centrepiece, with each motif meant to mix desi silhouettes with childlike wonder. You’ll see birds and elephants mixed with lehenga cholis and front open jackets, ghararas finished tassels made of golden stars. It’s about creating pieces that honour heritage while infusing it with imagination.
The current Eid collection blends cherries, florals and seashells with traditional chikan and organza ghararas. How do you reinterpret classic Eastern wear for little girls without losing innocence?
For us it’s about balancing traditional designs with storytelling. I want to preserve Pakistani tradition and heritage through ghararas and traditional fabrics, but at the same time infuse each piece with joyful, childlike motifs. We try to keep the structure and craftsmanship intact, then we layer it with playful elements like cherries, florals or seashells to make it feel whimsical and age appropriate. The innocence is in the details: shiny fabrics, delicate hangings and handwork, flowy lehengas and ballgowns for our lovely girls to twirl around in.
“Mommy and Me” pieces are such a heartwarming concept. What does that segment mean to you emotionally as a designer?
I think little girls want to be just like their mommies. It warms my heart to see daughters looking just like their mothers, being clothed just like their mothers, and vice versa. That feeling of belonging, of being each other’s likeness and of also having the chance to match outfits together, is what I enjoy witnessing.
Luxury kidswear often walks a fine line between comfort and couture. How do you ensure Mini’s by M outfits remain wearable for children?
For us, comfort is a non negotiable. We source the purest fabrics to start with. Every element of our garments, including our linings and dupattas, are meticulously sourced and tested to ensure it feels gentle against a child’s skin. Breathability and lightness are just as important as visual appeal. As a designer, while I can sketch and plan my heart out, the real responsibility lies in execution. Every embellishment, every stitch, and every loom of fabric is well planned out.
It hasn’t even been a year since your launch, yet the brand has gained impressive traction. What has been the biggest learning curve so far?
I think the biggest learning curve has definitely been maintaining consistency. It was easier in the beginning to manage and send pieces across, but once our brand took off Alhamdulillah, and there was a significantly higher volume of orders, there were one or two instances where we had issues with our fittings, especially with Lehenga cholis which need to be impeccably fitted. I remember we had sent an outfit to the Netherlands and the client had an issue with the opening of the kameez. Without hesitation, we made her a new outfit, paid the extra DHL shipping charges ourselves, and sent it off before her event. That made us realise that quality and consistency must be triple checked before delivery. At the end of the day, care and accountability builds trust, and ultimately keeps our clients coming back.
How would you describe the Mini’s by M girl in three words?
Playful. Delicate. Timeless.
What role does storytelling play in your collections? Do you design with a narrative in mind before sketching?
I start with a few motifs in mind, then my literary background kicks in and a story comes to life. Is the wearer of this outfit walking through a garden? Twirling in a Bridgerton style ballroom? That narrative helps me decide everything from fabric choices to embellishments.
Looking ahead, what is your vision for Mini’s by M over the next five years?
To grow definitely, in the most stable and consistent way possible. To serve our clients in the best way we can. And to design unique creations that are both timeless and true to our heart.
MINI’S Eid Soirée ’26
Mini’s Eid Soiree ’26 is a love letter to the magic of Eid: a celebration woven with childlike wonder, joy, and timeless elegance. Designed for little girls who lead with confidence and imagination, this collection captures the beauty of tradition through a modern, trend-forward lens.
Crafted in flowy, breathable fabrics, each piece is adorned with delicate motifs: playful cherries, soft florals, and whimsical seashells, that echo sweet reveries and festive charm.
True to our design philosophy, Mini’s Eid Soiree ’26 is where experimentalism meets classicism. Soft, childlike details blend seamlessly with refined tailoring, creating garments that reflect stories within them.
Because even at a young age, our girls don’t follow trends.
They set them.
Some collections are designed to be seen. Charkha is designed to be felt.
For this Ramadan cover feature, Mohsin Naveed Ranjha builds a visual language shaped by presence. The campaign moves in cycles; recurring frames, centered compositions, quiet symmetry, echoing the steady turn of the spinning wheel. The charkha emerges as both motif and metaphor: a symbol of patience, discipline, and devotion lived daily rather than declared.
The palette remains warm and grounded; hand-spun whites, muted earths, deep maroons carrying heritage with quiet confidence. Textures feel tactile and honest. Silhouettes are refined, never excessive. Masculinity is portrayed through restraint and composure, not spectacle.
In Charkha, craftsmanship mirrors rhythm. Every seam is intentional. Every detail measured. The collection reflects a philosophy where repetition becomes strength and continuity becomes character.
For Good Times Magazine, this cover is an exploration of faith, form, and fashion, where storytelling and tailoring move together in deliberate harmony.
Rapid Fire with Mohsin Naveed Ranjha
One emotion that defines Charkha?
“ Yaad “
The quietest luxury?
Your comfort
A fabric that feels like faith?
Linen
What does masculinity mean in 2026?
Steadfastness
Staying is…?
No fun, if it’s staying in the same place
“Charkha” feels less like a collection and more like a meditation. What was the emotional starting point behind this Ramadan edit?
Charkha began from something deeply personal. For years, my brothers, my father and I have worn garments like these during Ramadan and on Jumu’ah. Those moments always felt grounding and intimate to me. This collection was my way of taking that private tradition and presenting it to a wider audience, allowing others to experience the same sense of connection and familiarity.
The idea of staying and returning runs deeply through your caption. In a world obsessed with arrival and spectacle, why did you choose stillness as your central theme?
In a world that constantly celebrates spectacle and arrival, I wanted to focus on stillness. Ramadan naturally slows you down. It encourages reflection, restraint and inner calm. Choosing stillness as the central theme felt honest to the spirit of the month and true to how we experience it ourselves.
The charkha symbolizes patience, repetition, and quiet labour. How does that metaphor translate into the craftsmanship and silhouettes of this collection?
The charkha represents patience, repetition and quiet dedication. That metaphor translates directly into our craftsmanship. The silhouettes are refined rather than excessive, and the detailing is intentional and considered. Each piece reflects time, care and discipline, much like the steady turning of a wheel. Nothing is rushed, and that quiet labour is what gives the garments their strength.
Your muse is introduced “not as spectacle, but as stillness.” How are you redefining masculinity through this portrayal?
With Nameer, the intention was to portray masculinity through restraint rather than display. He carries a quiet strength and maturity that felt aligned with the spirit of the campaign. Instead of presenting masculinity as loud or performative, we chose to show it as grounded, composed and self-assured.
Ramadan is often about introspection rather than display. How did you balance spiritual subtlety with the visual richness that MNR is known for?
For us, spiritual subtlety and visual richness are not opposites. Even beyond Ramadan, we believe in designing within our cultural framework rather than chasing extremes. The richness comes through fabric, texture and finish, while the overall aesthetic remains refined and respectful. That balance feels authentic to our brand identity.
The palette and textures in this edit feel rooted in heritage yet incredibly contemporary. How do you keep tradition alive without letting it feel nostalgic or frozen in time?
Tradition stays alive when it is worn and lived, not when it is treated as something frozen in time. The palette in this collection reflects colours I have personally gravitated toward for years, so it feels natural rather than nostalgic. The fabrics carry depth and luxury, but the tailoring keeps everything current and relevant for today’s Ramadan and Eid celebrations.
This campaign feels cinematic — almost poetic in tone. Do you see storytelling becoming as important as garment construction in modern fashion?
Storytelling has become just as important as garment construction. A strong narrative gives emotional context to the clothing and strengthens brand identity. It requires the same energy and intention as designing the collection itself. Over the years, shoots at locations like Sheeran Wala Bagh, Capri Cinema, Radio Pakistan and Rooti Booti have helped us build a cinematic language that complements our craftsmanship.
You speak about devotion that “does not seek to be seen, only to be true.” In your own journey as a designer, what has “staying” meant for you?
For me, staying has always meant consistency. Talent alone is never enough. What truly shapes a journey is the discipline to show up every day, even when there is no immediate reward. In an era that seeks overnight success, I believe steady commitment creates lasting impact. I myself am an example of that.
In Charkha, love is shown as consistency rather than intensity. Is this also how you approach creative evolution — slow, steady, intentional?
Yes, I approach creative evolution in the same way. Growth should be intentional and steady rather than reactive. Trends may change quickly, but identity is built over time. Consistency allows a brand to evolve without losing its essence. Even the brands friendship with Nameer evolved over the many years we have known him and that is due to consistency on both sides.
If Charkha were not a collection but a prayer, what would it be asking for?
Love and hapiness always?
If Charkha were a prayer, it would ask for sincerity, patience and lasting love. It would seek the strength to remain grounded and true, both in craft and in spirit.
Charkha
Ramadan Edit by mohsin naveed ranjha
Charkha is a counterfactual — an intentional reimagining of Mahi Ve Tere Vehar Nu. In the song, the girl waits beside the charkha, suspended in longing. This campaign begins where the waiting ends. Here, the boy is already there — not as spectacle or promise, but as steady presence.
The charkha shifts from a symbol of yearning to a witness of consistency. Love is not about anticipation; it is about return. About showing up beside the same person, in the same place, choosing them again and again without applause.
This is a meditation on devotion that is lived, not declared. On partnerships built through everyday rituals. Charkha honors the quiet, radical act of staying — where love is made thread by thread.
The design language reflects the philosophy of presence. Repetition and rhythm shape the visual system — recurring frames, centered compositions, and cyclical movement echo the act of returning. The charkha becomes both motif and metaphor.
The palette is warm and grounded: hand-spun whites, muted earths, deep maroons. Textures feel tactile and honest — raw cotton, matte surfaces, unpolished finishes. Nothing glossy or performative, only what feels lived-in and sincere.
Typography and spacing are restrained and human. Generous negative space allows stillness to breathe. The overall sensibility favors continuity over climax — embodying the campaign’s core belief: love is not in the arrival, but in the staying.
LAAM Fashion Week 2026 ushered in a transformative chapter for Pakistan’s fashion industry, debuting the country’s first runway-to-e-tail platform where design excellence met real-time commerce. Directed by HSY, the four-day showcase in Lahore brought together the full spectrum of Pakistan’s fashion ecosystem from couture visionaries to high-street powerhouses.
The inaugural lineup featured celebrated names including Ali Xeeshan, Deepak Perwani, Fahad Hussayn, Kamiar Rokni, Maheen Kardar, Mohsin Tawasuli, Nomi Ansari, Rizwan Beyg, Sadaf Fawad Khan, Saira Shakira, Souchaj, Summat, Tena Durrani, and Zainab Salman, each representing a distinct aesthetic within couture, luxury prêt, and bridal.
Co-founded by LAAM and Design651, with Nabila and N-Gents as Official Style Partners and Maheen Kardar as Designer Experience Director, LFW reflected a unified industry effort. Backed by leading retail and logistics partners, the platform positioned Pakistani fashion within a global broadcast spanning over 120 countries.
More than an event, LFW signalled a confident industry investing in its own ecosystem, where heritage craftsmanship, scalability, and digital ambition move forward together.
PR by Lotus
Photographs by Waqar Ahmed Butt & Team at Paragon Studio
@paragonstudioofficial @waqar_ahmed_butt
In an industry where trends come and go, Sahar Razi built something that stayed.
Long before brows and lashes became mainstream obsessions, Sahar identified a gap in Pakistan’s beauty landscape and turned it into a movement. What began as a hobby in 2016 evolved into Get Lashed – a brand synonymous with precision, professionalism, and unwavering consistency.
From celebrity clientele to international certifications, Sahar’s journey is not just about beauty, it’s about discipline, trust, and setting standards in an industry that once underestimated the power of niche expertise. As she continues to expand beyond borders, one thing remains clear: for Sahar Razi, brows and lashes are not services, they are art forms.
In this exclusive conversation, she speaks about credibility, competition, consistency, and what it truly takes to build an empire; one perfect arch at a time.
Your work has redefined brows and lashes as an art form rather than just a service. When did you realise that this could become a serious profession and not just a beauty trend?
When I started this in 2016, all I wanted to do was bring something new to Pakistan. A niche in the beauty industry that wasn’t tapped into yet. It actually started as a hobby and snowballed into a proper business.
From Lahore to international platforms, your journey reflects both ambition and consistency. What were the biggest challenges you faced while building credibility in an industry that was once underestimated?
I feel if you stay consistent, don’t let success get to your head, and spearhead in the right direction towards your goal, you automatically build credibility. I feel I built this industry in the country and created the need for brows and lashes. The challenge is more for the new artists who are trying to build a name in the market when there is already competition.
You’re known for working with international and celebrity clientele. How do expectations differ at that level, and what does professionalism truly mean to you in such spaces?
I focus on getting the job done right. There is absolutely no room for error in my business, even though I’ve been at it for over 10 years. You can’t get complacent at any point, whether it’s a celebrity, a foreigner, or people across the country.
SPMU is as much about trust as technique. How do you balance artistry with responsibility, especially when clients place their faces and confidence in your hands?
When clients come and say, “You have been recommended and we have been told, ‘Just close your eyes and let her do her job,’” I feel that I have truly built that trust with my clients.
You’re also a certified international trainer, shaping the next generation of artists. What is one misconception you actively try to break among aspiring brow and lash professionals?
As an internationally certified trainer, I try to make new artists understand that they should learn one skill at a time. Master it and then move on to the next. Learning too many techniques together will not let you excel in any.
Beauty standards evolve rapidly. How do you stay ahead of trends while still creating results that are timeless and personalised?
I stay very consistent with my education at an international level. Never think you know too much because there is always room for improvement and more learning.
Your brand feels strong, refined, and intentional. What role did personal branding play in the growth of Get Lashed, and how consciously did you build it?
I am Get Lashed, and I believe my audience should know exactly who they are coming to when they visit our studio for any service. Because I have built all these techniques and operations single-handedly. So everything reflects who I am and what I’m aiming for: a complete, professional, and satisfactory experience.
Running a beauty business in Pakistan comes with its own realities. What advice would you give to women who want to scale their beauty ventures beyond local recognition?
I feel Pakistan has great potential and lots still to do. The market for such services is saturated in Dubai and Europe, etc. Build a name locally first. Prove you are consistent, and then there is no one stopping you.
On days when creativity feels blocked or pressure feels overwhelming, what grounds you and brings you back to your purpose?
I can be underslept, exhausted, ill, or stressed, but nothing can deter me from doing my job right. Tried and tested.
Looking ahead, what’s next for Sahar Razi; new cities, new techniques, or an entirely new chapter you haven’t revealed yet?
I already cover the major cities in Pakistan. More international expansion. And some huge news that I will be revealing soon.
A luxury pret collection designed for Eid and every celebration that follows.
From blooming florals to underwater handwork and statement bird motifs, each piece captures a moment of art in motion.
There’s something quietly powerful about a designer who understands structure, not just in silhouettes, but in life itself. Talha Batla’s journey from law to luxury fashion is not merely a career shift; it is a story of conviction, clarity, and creative courage.
Rooted in discipline yet driven by artistry, Talha brings a rare balance to the Pakistani fashion landscape. His collections reflect refinement without excess, softness without fragility, and elegance without noise. Each ensemble carries intention, whether it’s a fluid pastel kurta, an intricately detailed festive piece, or a bridal look layered in quiet grandeur.
As the man behind Hilal Silk Palace and the evolving Batla identity, Talha Batla continues to build a brand that speaks to modern women who value grace, craftsmanship, and understated statement-making.
In this exclusive Good Times cover feature, we step inside the mind of the designer who chose creativity over convention and hasn’t looked back since.
You began your career in law before stepping into fashion. What truly pushed you to choose creativity over convention?
I initially joined my family business, Hilal, as Head of Finance since I had completed ACCA and was pursuing my LLB alongside it. Once I finished law, I realised that while I valued the structure and discipline it gave me, I needed to build something creative of my own. Being surrounded by textiles my entire life, fashion felt like a very natural transition. It wasn’t a sudden shift, it was a calling that had always been there.
Talha Batla has carved a distinct space in Pakistan’s formal wear landscape. How would you define the core philosophy of the brand today?
The core philosophy of the brand is uncompromising quality. From the fabrics we select to the intricacy of our handwork, everything is done at the highest standard possible. I believe what truly sets us apart is the finesse and finishing of our craftsmanship. Quality is not an added feature for us, it is the foundation.
What inspired the foundation of your label, and what gap were you aiming to fill in the market?
My inspiration came directly from the fabrics we were producing at Hilal. I was constantly surrounded by beautiful textiles and felt they deserved to be shaped into something more expressive. I wanted to bridge the gap between premium fabric and thoughtfully designed formal wear, creating pieces that were luxurious yet structured and refined.
How do you ensure each collection feels fresh while still staying true to your brand identity?
I experiment consciously especially with colour palettes and silhouettes. While I respect traditional cuts, I try to reinterpret them and introduce more contemporary proportions. However, the brand’s identity — strong handwork, structure, and finish, always remains constant. That balance keeps the collections evolving without losing their essence.
What does the Talha Batla woman represent in terms of confidence, lifestyle, and aesthetic?
The Talha Batla woman represents strength rooted in culture. She values heritage but embraces modern fashion sensibilities. She is confident, poised, and understands understated luxury. Her aesthetic is refined, never excessive, but always impactful.
Festive and formal wear in Pakistan is highly competitive. What differentiates your craftsmanship and design language?
What differentiates us is the quality and authenticity of our handwork. But achieving that requires a true eye for karigars, artisans who have spent years mastering their craft, often without receiving their due recognition. I actively seek out such talent and allow their skill to speak through each piece, always guided by my design aesthetic.
How do you approach fabric selection and detailing when conceptualising a new collection?
For me, the process often begins with a handwork sample. Once a motif or technique feels right, I begin building silhouettes around it. The craftsmanship guides the design direction. Fabric selection follows closely, I choose textiles that complement and elevate the detailing rather than overpower it.
What role does heritage play in your work, and how do you reinterpret it for the modern client?
Coming from Hilal Silk, where heritage is deeply embedded, tradition has always been central to my understanding of design. The challenge lies in moving beyond the very traditional expectations clients often have. We reinterpret heritage through cleaner lines, updated silhouettes, and more refined placement of motifs — preserving the essence while modernising the presentation.
Which collection has been the most defining for the brand so far, and why?
There was a particular outfit I initially designed for a private client which later became my showstopper at BCW. That moment significantly changed the trajectory of the brand. The response it received gave us visibility and established a stronger design identity within the industry.
How do evolving consumer preferences influence your creative direction?
Interestingly, the challenge today is sometimes the lack of evolving consumer preference. Clients often gravitate towards what feels safe and familiar, which can make innovation more complex. As a designer, I try to gradually introduce new ideas while ensuring they remain commercially relevant.
In a digital era driven by trends, how do you maintain longevity and timeless appeal?
I avoid designing purely for trends or social media visibility. Craftsmanship, proportion, and finishing are timeless. I focus on creating pieces that will remain relevant years from now, outfits that photograph beautifully today but still hold value in the future. Longevity comes from discipline in design, not from chasing momentary hype.
Fresh whites offset with soft sorbet hues set the tone for a luminous spring, as Luna – Eid by FTA captures the ease and elegance of festive dressing.
The collection unfolds in fluid silhouettes, delicate embroideries, and signature details that feel light, feminine, and effortlessly refined. Balancing modern freshness with timeless craftsmanship, Farah Talib Aziz reimagines Eid wear as something quietly celebratory; pieces designed to move beautifully, photograph softly, and live well beyond the season.
Whispers and Wonders celebrates effortless elegance through flowing kaftan silhouettes crafted in fine blended silks, finished with delicate prints and refined hand embellishments. Each design is thoughtfully detailed, from sculpted necklines to graceful Va movement, creating pieces that feel both festive and timeless. The collection reflects Zarah Nur’s signature balance of romance, craftsmanship, and modern luxury.
At her son Junaid Safdar’s wedding, CM Maryam Nawaz stepped into the spotlight not as a political figure, but as a mother celebrating one of life’s most intimate milestones; her wardrobe reflecting that quiet emotional gravitas with remarkable poise.
For the Mehndi, she chose a radiant yellow lehnga choli by Nomi Ansari, a designer synonymous with colour and craft. The ensemble felt joyful without excess; sunlit hues softened by intricate embellishment, capturing the warmth of the occasion while allowing tradition to breathe easily into celebration.
The Barat look was a masterclass in restraint. Draped in an olive-gold ensemble by Iqbal Hussain, Maryam Nawaz embraced an old-world elegance rooted in heritage. The muted palette, paired with classic jewellery, carried a ceremonial dignity, timeless, grounded, and deeply South Asian in spirit.
For the Walima, she returned to Nomi Ansari, opting for a look that balanced refinement with festivity. Subtle shimmer, fluid tailoring, and a graceful colour story brought the wedding narrative full circle; festive yet composed, celebratory yet serene.
Across all three events, her style was defined by quiet confidence and thoughtful restraint. Rooted in sincerity and cultural pride, her looks gave these personal moments a lasting resonance.
Makeup: The Makeup Studio By Sehrish
Jewellery: Hanif Jewellers
Pictures: Irfan Ahson
In a city that rarely slows down, Wonder Whirl offers something quietly radical: space.
Space for children to play freely, for parents to pause without guilt, and for families to feel held rather than hurried.
Founded by Urmea, Wonder Whirl is not just a play area — it is a thoughtfully designed ecosystem rooted in Montessori principles, sensory balance, and community care. From open, sunlit play zones to wellness spaces for mothers and a café designed for lingering conversations, every corner has been shaped with intention.
In this conversation, Urmea walks us through the philosophy, design, and emotional architecture behind
Wonder Whirl — a place that is redefining what family spaces in Karachi can look and feel like.
Wonder Whirl is designed very deliberately. Walk us through the space what do you want a child to feel the moment they step inside?
The moment a child enters Wonder Whirl, I want them to feel safe, curious, and free. I want their imagination to switch on. Whether they run towards football, soft play, or a sensory corner, the space immediately feels welcoming. It quietly tells them: this place was made for you; a place where play is real and joy feels effortless.
From colours to corners to flow, how did you decide what the space should look and feel like and what was non-negotiable in the design?
Through my own experiences of family spaces abroad, I learned how deeply environment shapes emotion and behaviour. Many local spaces felt tight and overstimulating, so I wanted the opposite. Wonder Whirl is an open concept filled with sunlight, warm colours, and room for movement. Nothing feels boxed in or overwhelming. Openness, safety, and gentle sensory balance were non-negotiable.
Montessori-inspired spaces often balance freedom and structure. How does Wonder Whirl achieve that balance physically within the play areas?
We believe in real play that allows children to choose their own experience. From soft play and football to air hockey, STEM corners, messy play, and art stations, every age group is included. The space gently guides without controlling. Children move freely, yet everything has purpose. That balance builds confidence and independence.
Every play space has a heartbeat. Which corner best represents Wonder Whirl’s philosophy and why?
The Community Pod is the heart of Wonder Whirl. It holds birthdays, workshops, wellness sessions, messy play, and educational activities. It changes daily, just like families do. Around it are small worlds of play and creativity. That living energy reflects who we are.
How important was sensory balance while planning the space?
Extremely important for children and parents alike. Sound, movement, and calm coexist here. Children regulate through sensory play, while parents emotionally decompress. Nothing feels too loud or too quiet. The environment itself supports wellbeing.
Wonder Whirl isn’t just for kids — it holds parents too. How did you design the space to give caregivers breathing room, not just seating?
Wonder Whirl is family-centred, not child-only. Parents are given space to breathe, not just sit. There are cosy corners, open seating, a café, and a massage room to unwind. Conversations happen naturally. Caregivers feel supported, not overlooked.
Why was it important that Wonder Whirl function as more than a play area?
Families need more than entertainment. They need nourishment, rest, wellness, and emotional connection. Everything here is intentional — from partnering with Blend Café for food and coffee, to bringing in Montessori-trained teachers for arts and crafts.
Our massage room offers pre- and post-natal care, deep tissue massages, candle wax massage, and buccal and lymphatic drainage. While children play safely nearby, mothers are cared for. It sends a simple message: your wellbeing matters too. That balance defines Wonder Whirl.
Parents often say Wonder Whirl feels “different.” What do you think they’re responding to?
Everything here is built with intention — the design, the energy, the smallest details. Nothing is random or rushed. People feel the care the moment they enter. That’s what families respond to.
Why was building a mom community central to Wonder Whirl?
Motherhood can be deeply isolating, especially in Karachi. There are very few spaces designed for moms. I wanted Wonder Whirl to become part of the village that raises a child, a place to share, breathe, and belong. Community was always the goal.
Why did this concept need to exist in Karachi?
I experienced how powerful these spaces can be for families; places where children play freely while adults unwind and connect. That balance was missing here. Parenting already carries heavy responsibility with limited support systems, especially for mothers. Karachi needed a nurturing environment built around real connection. Wonder Whirl fills that gap.
The weekend dad culture has become a highlight. Was that intentional?
It evolved organically and became something beautiful. We noticed dads stepping in on weekends so moms could rest. We now actively encourage it with special dad offers. That shift deserves support — it’s changing family culture.
How do you ensure workshops remain child-led rather than adult-driven?
We follow the child’s curiosity. Activities offer guidance, not control. Children choose how they participate, and the environment adapts to them. That freedom builds confidence.
What has the space itself taught you since opening?
That people don’t just need services — they need to feel held. They need belonging. No blueprint could teach that. The community did.
If Wonder Whirl could teach every family one thing through its environment alone, what would it be?
That raising a child is not meant to be done alone. That community is essential. That care is collective. Every family deserves support.
How do you see Wonder Whirl evolving?
Wonder Whirl is evolving with purpose — not just as a local space, but as a community platform for parents, early education, and family support. We are aligning our work with global organisations like the World Forum Foundation and NAEYC, bringing international standards and best practices to Pakistan.
We’re expanding our STEM facilities and introducing globally recognised, hands-on learning tools. Ultimately, we want this concept to grow across Pakistan so more families can access the support systems they deserve. Wonder Whirl is becoming a bridge — connecting global excellence with local heart.
Lal-e-Nur is one of AMÈNE’s most defining collections — a tribute to radiance, depth, and the quiet power of light. The collection explores the interplay between luminosity and restraint, drawing inspiration from heritage, devotion, and timeless femininity.
Conceived as couture with soul, Lal-e-Nur is rooted in rich textures, intricate handwork, and thoughtful silhouettes. Each piece is designed to feel ceremonial yet composed, celebrating craftsmanship without excess. Traditional techniques such as hand embroidery and artisanal detailing are reimagined through a modern lens, allowing the collection to feel both nostalgic and contemporary.
At its core, Lal-e-Nur is about grace that endures — pieces created not just to be worn, but to be felt. It embodies AMÈNE’s philosophy of quiet luxury: elegance that speaks softly, yet leaves a lasting impression.
AMÈNE
AMÈNE was founded by Fatima Masud as a vision of quiet luxury — a brand rooted in timeless elegance, refined craftsmanship, and thoughtful design. It began as a deeply personal creative pursuit, shaped by an appreciation for restraint, detail, and the emotional language of clothing rather than trend-driven fashion.
From its earliest collections, AMÈNE focused on celebrating heritage techniques while reinterpreting them through a contemporary lens. The brand’s philosophy has always centred on creating pieces that feel enduring — garments designed to be worn, revisited, and remembered.
Over time, AMÈNE evolved into a narrative-led label, with collections such as Lal-e-Nur, Rohaney, Olira, and Nastaran each exploring distinct moods, textures, and stories while remaining true to the brand’s core identity. With an emphasis on artisanal craftsmanship, fine fabrics, and poetic silhouettes, AMÈNE has cultivated a signature aesthetic that resonates with women seeking sophistication without excess.
Today, AMÈNE serves a global clientele while staying firmly rooted in its design ethos — offering thoughtfully crafted pieces that reflect grace, strength, and modern femininity.
In a fashion landscape often driven by immediacy and excess, Fatima Masud chooses a different language; one of stillness, intention, and enduring beauty. Through AMÈNE, she has built more than a label; she has shaped a philosophy where elegance is quiet, craftsmanship is sacred, and design unfolds with patience rather than urgency.
Her collections—Lal-e-Nur, Rohaney, Olira, and Nastaran—read like chapters of an evolving narrative, each rooted in emotion, cultural memory, and refined restraint. With silhouettes that honour tradition while embracing modern proportion, AMÈNE speaks to a woman who values presence over performance and depth over display.
This cover feature explores Fatima Masud’s journey, her design ethos, and the calm confidence that defines AMÈNE – an ode to timeless fashion in an age that rarely pauses.
This conversation is a gentle unfolding of her journey of womanhood, craftsmanship, and the philosophy that elegance does not need to announce itself to be felt.
Fatima, before AMÈNE became a name synonymous with timeless elegance, who were you as a woman, and what personal experiences shaped your creative vision?
Before AMÈNE, I was a woman deeply observant of beauty, emotion, and detail. I’ve always been drawn to nuance — the quiet moments, the unspoken strength in grace, and the stories carried within fabric and form. Personal experiences taught me patience, resilience, and the value of refinement over noise. These experiences shaped my creative vision into one that celebrates composure, depth, and enduring elegance rather than fleeting trends.
What inspired the creation of AMÈNE? Was there a defining moment when you knew this brand had to exist?
AMÈNE was born from a desire to create something timeless — clothing that felt intentional, soulful, and enduring. There wasn’t a single dramatic moment, but rather a quiet realisation that the kind of elegance I envisioned wasn’t being represented the way I felt it should be. I knew AMÈNE had to exist as a space where craftsmanship, restraint, and poetry could coexist.
The name AMÈNE carries quiet strength and refinement. What does it represent to you, and how does it reflect the soul of the brand?
AMÈNE represents serenity, confidence, and inner strength. It is not loud or assertive — it’s assured. The name reflects the soul of the brand perfectly: composed, thoughtful, and elegant without effort. AMÈNE is about presence rather than performance.
AMÈNE stands for timeless, poised, and sublime. How do you translate these values into silhouettes, fabrics, and craftsmanship?
These values guide every design decision. Timelessness comes through classic silhouettes reinterpreted with modern proportion. Poise is reflected in balance — never excess, never compromise. Sublimity lies in craftsmanship: handwork that whispers rather than shouts, luxurious fabrics that age beautifully, and details that reveal themselves gradually.
Your work beautifully bridges tradition with modernity. How important is craftsmanship in your design process, and how do you ensure it remains authentic in a fast-fashion era?
Craftsmanship is the foundation of AMÈNE. In an era of speed, choosing slowness is a conscious decision. We work closely with skilled artisans, honouring traditional techniques while adapting them thoughtfully for the modern woman. Authenticity comes from respect — for craft, for time, and for the hands that create each piece.
Who is the AMÈNE woman? How would you describe her lifestyle, mindset, and sense of style?
The AMÈNE woman is confident, discerning, and self-aware. She values quality over quantity and chooses pieces that reflect her inner world. Her lifestyle is intentional, her mindset grounded, and her style refined yet effortless. She dresses for herself, not for validation.
From Lal-e-Nur to Rohaney to Olira to Nastaran, your collections feel narrative-driven. Where do you draw inspiration from when conceptualising a new collection?
My inspiration comes from emotion, cultural heritage and lived experiences. Our collection begins with a feeling — a memory, a state of being, a visual metaphor. From there, the narrative unfolds organically through colour, texture, and form. I see each collection as a chapter rather than a standalone moment.
In today’s world, luxury means different things to different people. What does luxury mean to you personally and through the lens of AMÈNE?
To me, luxury is restraint, longevity, and intention. It is the ability to slow down and choose well. Through AMÈNE, luxury is expressed as quiet confidence — garments that don’t demand attention but command presence through craftsmanship and detail.
AMÈNE delivers worldwide. How do you maintain cultural sensitivity and design relevance for a global audience while staying rooted in your aesthetic?
AMÈNE remains rooted in its identity while allowing subtle adaptability. Cultural sensitivity comes from listening, understanding different sensibilities while staying true to the brand’s core language. Our designs speak universally through elegance, craftsmanship, and balance.
Every entrepreneurial journey comes with challenges. What were some pivotal struggles you faced while building AMÈNE, and how did they shape you as a leader?
One of the greatest challenges was learning to trust my instinct while navigating uncertainty. Building AMÈNE taught me resilience, discipline, and clarity. It shaped me into a leader who values patience, consistency, and thoughtful decision-making over haste.
How conscious is AMÈNE about sustainability, ethical production, and responsible fashion, and how do you see this evolving for the brand?
Sustainability at AMÈNE begins with longevity. We focus on responsible sourcing, ethical craftsmanship, and creating pieces meant to be cherished over time. As the brand grows, this commitment will deepen — with continued emphasis on mindful production and reduced excess.
How would you describe your own personal style? Does it mirror AMÈNE, or is it a departure from the brand’s aesthetic?
My personal style closely mirrors AMÈNE — understated, refined, and intentional. I gravitate toward clean lines, neutral palettes, and pieces that feel timeless. The brand is an extension of my own aesthetic sensibility.
What has been the most validating moment for you so far as a designer and founder?
The most validating moments are when women tell me they feel confident, composed, and themselves in AMÈNE. Knowing the brand resonates emotionally, not just visually is deeply fulfilling.
Where do you envision AMÈNE in the next five years—creatively and globally?
Creatively, I see AMÈNE continuing to evolve while staying rooted in its core philosophy. Globally, I envision a thoughtful expansion — reaching women who appreciate craftsmanship and timeless design, without compromising the brand’s integrity.
If AMÈNE were to be remembered for one thing decades from now, what would you want that legacy to be?
I would want AMÈNE to be remembered for redefining elegance — for creating garments that embodied quiet strength, refined craftsmanship, and enduring beauty.
What would you like to say to women who dream of building something of their own but hesitate to begin?
Begin before you feel ready. Growth comes through doing, not waiting for perfection. Trust your vision, stay patient with the process, and honour your own pace. What you build with sincerity will always find its place.
An unstitched collection of eight impeccably curated designs, created for those who dress with vision and intent. Crafted on a luminous, finely selected canvas, each piece is enriched with delicate tilla and threadwork embroidery, meticulously executed to reflect artisanal mastery and enduring elegance.
Designed to feel rare, effortless, and quietly indulgent, TISSUE DE LUXE captures a modern expression of luxury, where timeless craftsmanship meets refined aspiration. This is fabric for meaningful moments, elevated living, and wardrobes shaped by sophistication and grace.
Model: Rabia
Photographer: Naveed Amjad
Brand: Elan
Creative Direction & Styling: Shahrukh Imtiaz
December 19, 2025 | Lahore: The 23rd edition of Sunsilk HUM Bridal Couture Week 2025 opened on a high note, with Day One celebrating craftsmanship, couture excellence, and the evolving landscape of Pakistani fashion. From statement bridalwear to refined menswear and star-studded runway moments, the opening night set the tone for an unforgettable three-day fashion spectacle.
The evening began with Fahad Hussayn, whose contemporary bridal showcase was elevated by live performances from Zain Zohaib and Wahab Shah, concluding with Sabeena Farooq as the showstopper. Hira Hania followed with a glamorous collection blending modern silhouettes with bridal sensibilities, while Zong 4G continued its support for emerging designers through the platform.
Menswear took center stage with Fais Couture, Zeeshan Danish, Almirah, and Sameer Sain, featuring live performances and showstoppers including Wali Hamid Ali Khan, Fatima Amjad, Ahmed Ali Akbar, and Muneeb Butt. Asifa & Nabeel delivered one of the night’s most anticipated bridal showcases, closing their segment with Resham as the showstopper.
A standout moment came with Nizka by Nida Rehan, featuring Kinza Hashmi and Ali Raza as joint showstoppers, offering a stylish preview of their upcoming HUM TV drama Leader. The night concluded on a grand note with HSY, whose couture showcase closed Day One with Jannat Mirza as the finale showstopper.
Presented by Sunsilk and powered by Zong 4G, Leather Galleria, and Union Developers, Day One of HUM Bridal Couture Week 2025 celebrated creativity, star power, and runway excellence—setting high expectations for the days ahead.
RUNWAY REPORT Sunsilk HUM Bridal Couture Week 2025 Opens with a Power-Packed Day One
December 20, 2025 | Lahore
Day Two of Sunsilk HUM Bridal Couture Week 2025 delivered a dynamic blend of couture, performance, and star power, reinforcing HBCW’s status as Pakistan’s leading fashion platform. With bold glamour, refined menswear, and impactful runway moments, the night continued the momentum set on opening day.
The evening featured standout showcases from Sophia and Raja Salludin, with Yashma Gill and Urwa Hussainbringing star presence to the runway. Menswear took center stage with Diner’s Menswear, closed by Saif Ali Khan, drawing strong audience response.
Glamour continued with Shoaib Ismail and Uzma Babar, featuring Seher Gul, Hira Mani, and Maya Ali, while Shurooq delivered a striking moment under the Fashion Pool with Saba Qamar.
Jewellery came into focus with Grace Jewellers, featuring Hajra Yamin. A key highlight of the night was the announcement of the model awards, with Union Developers honouring Suleman Hussain as Best Male Model and Leather Galleria awarding Best Female Model to Ava Anderson.
Menswear returned with Vestido1, featuring a live performance by Shafqat Amanat Ali, before the night concluded with Haris Shakeel and Komal Mir closing Day Two on a refined note.
Presented by Sunsilk and powered by Zong 4G, Leather Galleria, and Union Developers, Day Two heightened anticipation for the grand finale—promising more couture, glamour, and iconic moments ahead.
Concludes with a Grand Day Three Finale
December 21, 2025 | Lahore
The 23rd edition of Sunsilk HUM Bridal Couture Week 2025 concluded on a spectacular note with Day Three, celebrating couture excellence, cinematic moments, and iconic runway highlights. The final evening reaffirmed HBCW’s stature as Pakistan’s most influential bridal fashion platform.
The night opened under the Fashion Pool with Adnan Pardesy, whose collection Aara paid a poetic tribute to the modern bride, closing with Hareem Farooq as showstopper. Under the Glamour Pool, Ali Xeeshan presented a bold, narrative-driven showcase, elevated by Hemayal.
Menswear took center stage with EDENROBE, featuring Ahad Raza Mir as showstopper. Bridal elegance continued with Akbar Aslam, whose segment featured Mawra Hocane, also honoured with the TRESemmé Best in Style Award by Sunsilk. Under the Glamour Pool, Talha Batla unveiled Rajjan, a heritage-inspired bridal collection, closed by Sonya Hussain, followed by Saira Rizwan with a refined bridal showcase. A cinematic highlight came with the teaser launch of the upcoming film Khan Tumhara, starring Bilal Ashraf and Maya Ali, directed by Ehteshamuddin.
Menswear returned with Munib Nawaz, featuring live performances by Havi and Annie Khalid, and closing with Rizwan Ali J.. The grand finale belonged to Rizwan Beyg, whose collection Shahana closed the week with showstoppers Sana Javed and Shoaib Malik. Model awards marked a key moment of the night, with Zahib Malik named Best Male Model and Amna Baberhonoured as Best Female Model.
Presented by Sunsilk and powered by Zong 4G, Leather Galleria, and Union Developers, Day Three brought Sunsilk HUM Bridal Couture Week 2025 to a defining and celebratory close.
Pr: Ph Solutions
Rooted in memory, texture, and quiet intention, Sajni is a brand born from emotion as much as design. Founded by Asma Mansoor , an environmental science scholar with an instinctive love for fabric.
Sajni reflects a thoughtful approach to fashion where simplicity, sustainability, and soul come together.
From her grandmother’s carefully preserved textiles to dressing some of Pakistan’s most influential women, Asma’s journey is a testament to mindful creativity and purpose-driven design.
You hold an MPhil in Environmental Science—how did that academic journey shape the way you see creativity, sustainability, or even fashion today?
My academic journey taught me to look at everything through the lens of responsibility and balance. I naturally think about long-term impact, resource use, and simplicity, which also reflects in my approach to fashion. For me, creativity feels more meaningful when it is conscious and thoughtful.
Your earliest memories of fashion are tied to your grandmother and her carefully stored fabrics. Can you share a moment or lesson from her that still guides your design philosophy?
My grandmother treated fabric with great respect and never wasted a single piece. She taught me that clothes hold memories and emotions, not just beauty.
Solid colours and textures clearly define Sajni’s aesthetic. What is it about minimal palettes and fabric feel that speaks so deeply to you?
Solid colours feel calm, honest, and powerful to me rather than printed designs. They allow the fabric, cut, and craftsmanship to speak without distraction. Texture matters because I want the wearer to feel comfort and confidence the moment they touch the cloth.
Sajni is only a year old, yet you’ve already launched five collections. What inner drive or discipline keeps you creating at such a rapid pace?
Sajni is deeply personal, so working on it feels natural rather than forced. I create when inspiration feels strong, and I try not to delay that energy. Discipline comes from my academic and professional background, where consistency was essential.
Was there a particular moment when you realised Sajni was no longer just a passion project, but a serious fashion brand?
Yes, when women I didn’t personally know started reaching out and connecting emotionally with the designs. Their trust made me realise Sajni had a real voice. That moment shifted my mindset from hobby to responsibility.
Your designs have been worn by Hania Aamir, Mira Sethi, Zeb Bangash, and other influential women. How did that visibility impact Sajni’s growth and your confidence as a designer?
Seeing such confident and strong women wear Sajni was very encouraging. It gave the brand visibility and helped people take it more seriously.
How do you want women to feel when they wear Sajni—powerful, comfortable, expressive, or something else entirely?
I want women to feel comfortable and grounded in themselves—powerful, but in a calm and effortless way.
As someone deeply connected to fabric, how do you choose your materials? Is it an emotional process, a technical one, or a mix of both?
It is always a mix of both. I pay attention to quality, durability, and how the fabric behaves, but emotion plays a big role too. If a fabric feels right in my hands, I know it belongs to my creativity.
In an industry that often celebrates excess, Sajni feels quietly intentional. How do you stay true to your vision without chasing trends?
I remind myself why I started Sajni in the first place. Trends come and go, but personal values stay. I focus on designing pieces I truly believe in, even if they are not loud or seasonal.
What challenges did you face in your first year as a brand owner, and what did they teach you about yourself?
Managing time, finances, and expectations was challenging in the beginning. It taught me the process of patience and self-trust. I believe that growth takes time, and consistency matters more than perfection.
Do you see your background in environmental science influencing future directions—perhaps in sustainability or conscious fashion?
Yes, definitely. Sustainability revolves around three pillars: society, environment, and economy. It is something I naturally think about and want to explore more deeply in Sajni’s future. My goal is to move towards more conscious choices by selecting fabrics with longevity and producing less waste.
How do you balance creative intuition with the commercial realities of running a fashion business?
I listen to my intuition first, then adjust with practical thinking. Not every creative idea becomes a product, and that’s okay.
Looking ahead, what is your dream for Sajni five years from now and what legacy do you hope it leaves behind?
I dream of Sajni becoming a timeless and trusted brand known for sustainability, simplicity, and honesty. I hope it leaves a legacy of mindful fashion and respect for craftsmanship. My long-term goal is to incorporate eco-friendly techniques and better substitutes.
From a childhood passion to a beauty empire, Annie and her daughter Noor have redefined bridal makeup in Pakistan. What began with Annie experimenting with makeup for family events has now grown into Alle’nora Annie’s Signature Salons, a space where every client’s individuality shines.
With over 12 branches, hundreds of loyal clients, and a team of highly experienced artists, Annie and Noor bring a perfect blend of tradition, innovation, and personalized artistry to every look.
This mother-daughter duo not only creates breathtaking bridal transformations but also shares a bond that inspires creativity, passion, and excellence in the beauty industry.
Step inside their world as they share the story behind Allenora Annie, the moments that defined their journey, and their secrets to making every bride feel radiant and unforgettable.
Annie, can you share the story behind Alle’nora Annie’s Signature Salons? What inspired you to start this journey?
My journey with Alle’nora Annie honestly began back in grade eight and nine, when I was the girl everyone in my family came to for makeup before weddings or events. I loved getting dressed up, experimenting with looks, and seeing how a little creativity could boost someone’s confidence. That early passion never left me, and over time it grew into the vision for Allenora Annie Signature Salons, a place built on that same love for beauty and the joy of making women feel their best. Alle’nora really started with me, a chair, and a 50-rupee payment made by a family friend for doing their makeup. Now it’s grown into over 12 branches and a few hundred employees.
Noor, what role have you played in the salon’s growth, and how has working alongside your mother shaped your perspective on beauty and business?
I’ve been part of the salon since childhood, basically ever since I can remember. I learned foundation techniques beside my mother using the old Kryolan palettes, since that was the only brand available in Pakistan at the time. I would even walk around with a little ‘feedback notebook’ asking clients how their experience was. I did my first bridal makeup at 12 for a family friend, and that moment made me realize how much I loved this work. Growing up in the salon shaped everything for me. It’s why I later studied anthropology, focused on corporate anthropology, and earned twelve aesthetics diplomas and certificates, all to understand people better and serve them with more intention and skill.
What has been the most memorable moment for both of you in your salon journey so far?
Noor: It’s the same one for both of us, but Mama can tell it better.
Annie: The most memorable moment was when Noor uncovered some shady activity by an employee in our Dubai branch. Noor was only 16 at the time but handled the situation with clarity and responsibility that impressed me. I had to fire the employee, and Noor stepped in to fill the role. Her father would pick her up from school in her uniform and drive her to the salon or even Abu Dhabi for clients. She’d finish late, return home, and repeat school-work-sleep the next day. That period showed how naturally she stepped into the demands of the business without complaint and reinforced her unwavering support and commitment from a very young age.
Annie, what challenges did you face when starting the salon, and how did you overcome them?
The real challenges didn’t appear at the beginning but later, especially when we shifted to Dubai. A false rumor circulated that we had sold the salon and moved abroad, which affected the business. Eventually, we decided to close the Dubai branch to protect the brand at home. Beyond that, the usual industry challenges; coalitions forming against you, poaching, and misinformation were present. You navigate these by staying consistent, focusing on your work, and maintaining strong relationships with clients. I’m grateful for the loyalty of our clients, which has been key to our success.
How do you balance innovation and staying true to your brand’s signature style?
For us, balancing innovation with our signature style is about embracing new techniques while never losing sight of individuality. Trends come and go, and we study, adapt, and evolve with them but we never let a trend overpower the client. Our core philosophy is that every person should walk out with a look uniquely theirs. Innovation simply becomes another tool to enhance that, not replace it.
Annie, looking back at where Allenora Annie Signature Salons began and where it stands today, what are you most proud of?
I’m most proud of how Allenora Annie helped shape Pakistan’s beauty industry. We were the first brand to offer a true one-stop solution for brides; skin, hair, and photography under one roof. We introduced techniques like glitter instead of highlighter before it became mainstream, and we were the first to launch a colourful makeup line. From shoots in the 90s with Babra Sharif to iconic collaborations with models and actors like Reema, Meera, Iffat, Sadaf Kanwal, and designers such as HSY, Mehdi, and Faraz Manan, it’s been rewarding to watch a small vision grow into a name synonymous with bridal beauty and fashion milestones.
What are your top 3 winter wedding makeup tips for brides who want to look radiant but natural?
Noor: First, focus on healthy skin. A well-prepped canvas is essential.
Annie: Winter skin can be dry, so gentle exfoliation, a nourishing moisturizer, and a glowing primer make all the difference. Second, choose a luminous but controlled base. Light layers blend better and keep the skin looking healthy all day.
Noor: Third, build radiance strategically. Cream blush or contour, soft highlighter, and hydrated lips bring life to the face without overdoing it.
Are there any specific shades, textures, or products you recommend for brides in colder months?
For winter brides, skin prep matters most. Cold weather dries out skin, making even the best makeup sit poorly unless hydrated. Gentle exfoliation followed by deep hydration ensures foundations blend seamlessly, cream products melt in, and the overall look stays fresh for hours. Makeup enhances the skin, but great skin prep is the secret to radiant bridal glow.
Any advice for bridal party members to complement the bride without overshadowing her look?
The bridal party should enhance the overall aesthetic while keeping the spotlight on the bride. Opt for softer, muted versions of the bride’s tones, keep skin fresh, eyes defined but not dramatic, and lips subtle. Coordinated makeup creates harmony without stealing attention.
Noor, what’s your personal go-to makeup style for weddings or special events?
It depends on the outfit, but the base must be perfect and everything blended. Bold red lips or full smokey eyes work if they complement the outfit. I prefer makeup that looks like makeup, expressive but elegant, never caked on. The key is enhancing the outfit and personality without forcing trends.
Annie, what is the secret behind Allenora Annie Signature Salons’ unique makeup approach?
Clients come first. Every look starts with what suits them, not what’s trendy. We don’t rank artists; all have at least 15 years of experience. Instead, we match clients to styles — modern or traditional — ensuring quality, consistency, and personalization in every look.
How do you ensure that every bride’s personality shines through in her makeup?
A bride’s personality shows when makeup reflects her choices. We observe her comfort level, style, and reactions during consultation or trial. Tailoring the makeup to her individuality ensures she looks elevated but unmistakably herself.
If you could pick one signature makeup look to represent Allenora Annie Signature Salons, what would it be?
Bold, well-structured eyes paired with soft nude lips. Eye makeup creates depth and symmetry, while nude lips keep the look balanced and timeless. This represents our philosophy: strong technique, refined artistry, and enhancement over overwhelm.
Annie & Noor, how do you bond over work? Any fun traditions in the salon?
Annie: We bond through brainstorming sessions. Noor would absorb my ideas when younger; now we collaborate fully, challenge each other, and evolve together.
Noor: Those sessions are my favorite. I grew up listening to Mama’s creativity and now contributing ideas feels rewarding. We learn from each other constantly.
What’s the best advice you would give to aspiring makeup artists or salon owners?
This industry isn’t easy. Passion is key. Hours are long, competition is fierce, and trends constantly change. Loving your craft will keep you improving and showing up with excitement every day. Everything else becomes manageable once passion leads the way.
Karachi celebrated the launch of State of the Art Almirahs’ new clothing store at Lucky One Mall. The stylish evening was attended by top influencers, showbiz stars, sports personalities, and the city’s social circle. The launch event and PR were impeccably managed by TAKELL Events & PR.
Contributing Designers: Rizwan Beyg, Yasmin Zaman, Mansoor Akram & Kausar Sajid
Photography by Hussain Zaidi @ hussain.piart
Where Craft Meets Legacy; Defining Pakistani Beauty for Over Four Decades
Few names in Pakistan’s beauty industry carry the kind of legacy, trust, and artistic authority that Nighat Misbah does. As the Director and Creative Head of Depilex Group, she has shaped generations of makeup artists, set bridal trends, and transformed Depilex into a powerhouse synonymous with timeless beauty and professional excellence.
In this exclusive conversation, she opens up about her creative evolution, winter bridal trends, long-lasting glam, and what truly defines the Depilex bride today.
Depilex has shaped Pakistan’s beauty industry for decades. How do you continue reinventing your creative vision year after year?
The secret is to simply keep pushing yourself out of your comfort zone and focus on creating unique concepts. I have been heading the group’s creative direction for decades, and I can’t think of a year where my team and I haven’t pushed our boundaries to experiment with new techniques, materials, and trends. It’s been a tremendous journey, and I look forward to the future.
How would you describe the Depilex bride today? What defines her look and attitude?
The Depilex Bride embodies a modern elegance that feels effortless yet impeccably refined. She favours makeup that enhances her natural beauty — luminous skin, softly sculpted features, expressive eyes, and lips that balance grace with confidence. She is empowered, modern yet culturally rooted, timeless yet trend-aware, and elegant without effort.
Winter weddings are around the corner — what makeup trends will take the spotlight this season?
Winter trends focus on making the skin the star of the show. Think very dewy, soft foundations and bases, with hints of warmth added through eyeshadows, blushes, and bronzers.
What colour palettes work best for winter brides, especially for Barat and Walima?
Both events have distinct colour stories. Baraat brides lean towards bolder, warmer tones — reds, browns, and golds. Walima looks, on the other hand, are softer and more neutral with shimmery peaches, nudes, and subtle metallics.
Skin prep becomes tricky in colder months. What essential skincare steps should brides follow before their makeup?
Skin prep is everything — it’s like laying the foundation of a skyscraper. The better the prep, the stronger what you build on top. I identify the client’s skin type and select a cleanser, toner, serum, and moisturiser based not only on her skin condition but also on the event timing, weather, and duration. I focus on prep as much as the makeup itself.
Glowing skin is a signature bridal trend. How can brides achieve a luminous finish without looking oily or heavy?
Many people overload on creams and highlighters, which makes everything feel heavy. True luminosity comes from prep. A hydrating serum and moisturiser, paired with a strobe primer, are usually all you need for that radiant, weightless glow.
What is one makeup mistake winter brides commonly make, and how can they avoid it?
Winter brides underestimate how dry and textured their skin becomes. Makeup alone can’t fix that — it actually makes things worse.
A. Hydrate: Start days before. Use HA/ceramides, drink more water, and apply a richer night moisturiser.
B. Exfoliate gently: 2–3 days before.
C. Use a nourishing mask: A sheet mask on the morning of the wedding boosts moisture.
D. Choose a winter-friendly base: Avoid overly matte foundations; opt for breathable, hydrating formulas like the MM Ultrawear Flawless Foundation.
E. Prep the lips: Lip scrub + balm are essential.
Bridal makeup needs to last 10–12 hours. What longevity tips or products do you swear by?
I rely on Masarrat Makeup Silk Foundation, a good setting spray like the waterproof one from Charlotte Tilbury, and Masarrat Misbah Liquid Lipsticks. I also send clients home with the lip colour they’re wearing, along with a balm and facial mist for touch-ups.
From soft glam to bold reds — what lip looks will dominate this winter season?
Burgundy lips are trending and beautifully complement our skin tone. For softer looks, muted mauves paired with brown liners, nude or pink lips, and a touch of gloss will be very popular.
How important is personalisation in bridal makeup, and how do you tailor each look?
Consultation is everything. I take time before every appointment to understand the bride’s event details, outfit, preferences, hair condition, and skin type. Many artists skip this step, but it’s essential to creating a truly customised bridal look.
Depilex has trained countless professionals. What qualities define a great makeup artist today?
At the Depilex Institute, launched in 1980, we offer international qualifications unmatched in Pakistan. The qualities that stand out for me are humility, lifelong learning, and professionalism. No matter what you achieve, you must remain grounded and committed to growth.
What advice would you give brides who want to stay timeless yet still embrace trends?
No matter what’s trending globally, it has to work for you. Always book a consultation with your makeup artist before the big day — that conversation shapes the perfect balance of timeless beauty and contemporary flair.
