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Masarrat Misbah
the visionary CEO of Depilex and the founder of Depilex SmileAgain Foundation, has redefined beauty beyond aesthetics—using it as a tool for empowerment. Through her foundation, she has given a new lease on life to acid attack survivors, helping them reclaim their confidence and dignity. Alongside her, Redah Misbah, the director of Depilex, carries forward the legacy of innovation and excellence in the beauty industry. Together, they continue to inspire with their passion, resilience, and commitment to making a difference.
In this exclusive conversation, we delve into their journey, challenges, and the impact of their work in shaping lives and redefining beauty in Pakistan.
You’ve been a pioneer in Pakistan’s beauty industry for decades. What inspired you to start Depilex, and how has the journey been so far?
When I started Depilex over four decades ago, my vision was simple: to create a space where women could not only enhance their beauty but also gain confidence and independence, as I always say a space through which they not only look beautiful but also feel beautiful. At that time, the beauty industry in Pakistan was non existent, and there were rare professional training opportunities available. I wanted to change that.
The journey has been incredible. It wasn’t easy, it was an uphill task that I had taken upon myself, one that was filled with challenges, but also deeply rewarding. From a single salon to the largest nationwide network of salons in Pakistan, Depilex has become a household name. But more than that, it has empowered thousands of women by providing them with skills, careers, and financial independence. That, to me, is the true success of Depilex.
How has the beauty industry evolved in Pakistan since you started, and how has Depilex adapted to these changes?
Over the years, I’ve witnessed a massive transformation—where as the community was not considered an industry as it is today. Not only that but it is now recognized as both an art and a science, with international standards, advanced techniques, and greater awareness among consumers.
Depilex has always stayed ahead of these changes. We introduced professional training programs, brought international certifications to Pakistan, and continuously upgraded our services to match global trends. Our focus has always been on innovation, skill development, and ensuring that beauty is not just about looking good but also feeling empowered.
Your work with the Depilex SmileAgain Foundation has changed so many lives. What moment in this journey has been the most emotional or impactful for you?
Every survivor’s journey is deeply emotional. One of the most heartbreaking moments in my journey was meeting a young girl at Jinnah Hospital, a victim of an honor attack. Her entire body was burned by her own brother, and I was devastated to see the pain she endured. But what truly shook me was the strength in her eyes; when she saw me, she said, “I will work with you at your salon once I get better.”
I arranged everything for her treatment, but tragically, she passed away before it could happen. That moment stays with me. However, what gives me hope is seeing survivors rise again—many now work at our salons, have remarried, or run their own ventures. Watching them rebuild their lives after unimaginable suffering is what keeps me going. Their resilience is the true definition of beauty.
Running a successful business and an NGO must be challenging. How do you balance both roles?
Balancing a successful business and an NGO is undoubtedly challenging, but for me, both are deeply connected. Depilex is about beauty and empowerment, and Depilex SmileAgain Foundation is about restoring dignity and confidence to those who have lost it. I don’t see them as separate responsibilities but as two parts of the same mission.
Of course, it requires immense dedication and a strong team that I am very grateful to have. My daughter Redah Misbah who runs the salons network now is always there at every step of the journey. At the end of the day, the impact we create, whether through beauty or rebuilding lives, makes every challenge worthwhile.
What advice would you give to young women who want to pursue entrepreneurship in the beauty and wellness industry?
My advice to young women aspiring to enter the beauty and wellness industry is simple: believe in yourself and give your 100%, never compromise on quality and never give up. Success doesn’t happen overnight, but with passion, perseverance, and a clear vision, you can carve your own path.
The beauty industry is constantly evolving, so stay updated, keep learning, and embrace innovation. And remember, true beauty is about empowerment, not just for yourself, but also for those around you.
What does beauty mean to you beyond makeup and styling?
To me, beauty goes far beyond makeup and styling. It’s about confidence, being kind to yourself, and the way you carry yourself. We all have heard true beauty comes from within, I truly believe that. Over the years, I’ve seen that beauty isn’t just about appearances; it’s about how you make people feel. Whether it’s through helping someone regain their confidence, empowering women with skills, or simply spreading positivity, beauty is about creating an impact. When you feel beautiful from the inside, it naturally reflects on the outside. That’s the kind of beauty that truly lasts.
You are known for empowering women, both through your business and your foundation. What motivates you to continue this mission?
What motivates me is the strength and resilience of the women I meet every day. Whether it’s a young girl pursuing her dreams in the beauty industry or a survivor rebuilding her life, their courage inspires me to keep going. I have always believed that empowered women create empowered communities. When a woman gains confidence, financial independence, or simply a sense of self-worth, it creates a ripple effect. Seeing these transformations; women standing on their own feet, running businesses, and supporting families is what drives me. My mission has always been to help women not only look beautiful but feel beautiful, inside and out.
What legacy do you want to leave behind in the beauty industry and in social work?
I want to leave behind a legacy of empowerment, integrity, and transformation; one that continues to uplift women long after I’m gone. In the beauty industry, my goal has always been to set new standards by ensuring high-quality, Halal products that cater to Pakistani women’s needs while staying true to our values.
Through my social work, I hope to create a world where survivors are not just helped but truly rehabilitated; where they regain confidence, independence, and purpose. If my work can continue to inspire women to rise above challenges and claim their rightful place in society, that would be my greatest achievement.
Redah Misbah
Growing up with such an inspiring mother, how has her journey influenced your career choices?
Growing up with my mother, Masarrat Misbah, was nothing short of inspiring. Watching her transform the beauty industry while dedicating her life to empowering women shaped my perspective from an early age. Her resilience, compassion, and ability to balance business with social impact instilled in me a deep sense of purpose. It wasn’t just about makeup or salons, it was always about making people feel beautiful and confident inside and out.
What has been your vision for Depilex since taking on the role of Director?
My vision for Depilex has always been to build upon the incredible foundation my mother created while evolving it to meet modern beauty standards whether it’s through the state of the art services we offer, the franchise model we have made available for our 84 locations, the policies we make for our 1500+ employees or the internationally accredited education we impart to work force and students. I want Depilex to not only remain the leading beauty institute and salon in Pakistan but also to set new benchmarks in innovation, inclusivity, and professional excellence. Most importantly, I want Depilex to continue empowering women.
How do you see Depilex evolving in the next decade? Are there any new innovations or expansions in the pipeline?
In the next decade, I see Depilex not only expanding its footprint but also revolutionizing the beauty and wellness industry in Pakistan for its clients and talent . We are working on launching mobile aesthetic clinics, bringing high-quality skincare and aesthetic treatments directly to communities that lack access to such services. Additionally, we are digitizing our education and training programs, making beauty education more accessible through online platforms, interactive courses, and virtual masterclasses. We are continuously working on bettering our industries working environment and HR policies for the force. Our goal is to blend innovation with inclusivity, ensuring that Depilex remains at the forefront of beauty, education, and empowerment while continuously evolving to meet the needs of our clients and students.
Many women look up to you as a business leader. What advice would you give to those who want to work in the beauty industry?
My advice to women aspiring to join the beauty industry is simple: be passionate, stay dedicated, and never stop learning. This industry is constantly changing by, and to succeed, you must adapt, innovate, and perfect your craft. Build your skills, understand the science behind beauty, and most importantly, develop a strong work ethic. Surround yourself with people who share and understand your vision and build a team that will support your goals.Success doesn’t come overnight, but if you give your 100%, stay consistent, and believe in yourself, there’s no limit to what you can achieve.
What are some of the biggest challenges you face in your role, and how do you overcome them?
The biggest challenge I’ve been facing in recent years is the instability of our economy, whereas we as a company are fiercely patriotic and optimistic, it’s also important to be realistic. The reality is that the ever changing government policies, inconsistent support to the community and dealing with officials can be frustrating but again having good advisors and a capable team really helps.
The beauty industry is constantly changing. How do you ensure Depilex remains a trendsetter in Pakistan?
At Depilex, staying ahead means constant growth and learning. We invest in ongoing training for our artists, ensuring they master the latest techniques at the salon front- Attending international beauty events and collaborating with global industry experts allows us to bring cutting-edge trends and technologies to Pakistan. On the business front we continuously push ourselves to better our systems and processes, continuously strengthening our support to branches across the country.
How do you personally define beauty and confidence?
For me, beauty and confidence go hand in hand. Beauty isn’t just about flawless makeup or perfect hair, it’s about how you feel within. True beauty comes from self-acceptance, self-care for one’s mind and body, and embracing individuality.
What is one lesson you’ve learned from your mother that you apply in your work every day?
One of the most valuable lessons I’ve learned from my mother is to lead with purpose and integrity. She has always emphasized that success isn’t just about building a business; it’s about creating impact and empowering others. Every decision I make at Depilex is guided by this principle. Whether it’s ensuring the highest standards in beauty services, uplifting women through education, or expanding our initiatives, I always ask myself: How will this make a difference? Her resilience, passion, and unwavering commitment to her mission continue to inspire me every single day.
Depilex SmileAgain Foundation
Restoring Faces, Rebuilding Lives
Depilex SmileAgain Foundation has transformed the lives of countless burn victims. What was the defining moment that led you to create this initiative?
The defining moment was in 2003, when a young girl with severe burn injuries walked into my salon, covered in a veil. When she removed it, I was shocked and heartbroken, her face was completely disfigured due to an acid attack. When I met her, she said, “Give me a makeover.” Her words shook me to my core. I realized that while I had spent years enhancing beauty, I now had a bigger purpose; to restore it for those who had it taken away so cruelly.
I immediately began arranging her treatment, but I knew she wasn’t alone in this suffering. A few days later, I placed an advertisement in the newspaper, inviting acid burn survivors for help, expecting three or four responses. Instead, 42 women walked into my office. That moment changed everything; it was time to take action, and Depilex SmileAgain Foundation was born.
What are the biggest challenges faced by acid attack and burn survivors, and how does your foundation help them rebuild their lives?
Acid attack and burn survivors face physical, emotional, and social challenges that are unimaginable. The most immediate struggle is the excruciating pain and multiple surgeries they must endure. But beyond that, they face isolation, rejection, and a loss of confidence, as society often sees them as outcasts. Many are abandoned by their families, left without financial support, and stripped of opportunities to rebuild their lives.
At Depilex SmileAgain Foundation, we provide free medical treatment and reconstructive surgeries to help restore their appearance and functionality. But healing isn’t just physical; we offer vocational training, psychological counseling, and job placements to help them regain independence. Many of these women now work in our salons, have remarried, or run their own businesses. Our mission is to ensure they don’t just survive but thrive, reclaiming their dignity and place in society.
Can you share a success story of a survivor whose journey deeply moved you?
There are many stories that have touched my heart, but one that stays with me is that of a girl who was really young when she became a victim of an acid attack; her face was severely burned, and she lost vision in one eye. Abandoned by her family, she had nowhere to go. When she came to the Depilex SmileAgain Foundation, she was broken physically and emotionally.
We arranged for multiple reconstructive surgeries, and with time, she began to heal. She learned hairdressing and makeup artistry, and today, she works as a professional beautician, supporting herself and her family. Seeing her smile, standing on her own feet after so much pain, was a moment of immense pride. Her strength reminds me why we do this work; to give these women a second chance at life, dignity, and independence.
What role does mental health support play in the rehabilitation process, and how does the foundation provide for this?
Mental health support is a crucial part of the rehabilitation process for acid attack and burn survivors. The trauma they endure isn’t just physical, it deeply affects their confidence, sense of self-worth, and ability to reintegrate into society. Many survivors struggle with depression, anxiety, and PTSD, making emotional healing just as important as physical recovery.
At Depilex SmileAgain Foundation, we provide counseling and therapy sessions to help survivors process their trauma and rebuild their confidence. We also foster a supportive community, where they can connect with others who have faced similar struggles. Additionally, vocational training and job placements play a psychological role, giving survivors a renewed sense of purpose and independence.
How can people contribute to the cause and support the foundation’s mission?
Supporting the Depilex SmileAgain Foundation means helping survivors rebuild their lives with dignity and hope. People can contribute by donating to fund life-saving surgeries, medical treatments, and vocational training or by sponsoring a survivor’s treatment or education. Volunteering, especially in medical, psychological, and vocational fields, plays a vital role in their rehabilitation. Spreading awareness about acid violence and advocating for change also helps amplify our mission. Additionally, supporting survivors’ work by hiring or purchasing from them empowers them toward financial independence. Every effort, no matter how small, helps us continue our mission of healing, empowerment, and hope.
What changes need to be made in society and in the legal system to prevent acid attacks and provide justice to survivors?
To prevent acid attacks and ensure justice for survivors, both society and the legal system need significant reforms. Stricter enforcement of laws regulating the sale of acid is crucial, along with severe penalties for perpetrators to deter such crimes. Speedy trials and survivor-centered legal support can help victims receive justice without prolonged suffering.
On a societal level, awareness campaigns are essential to change mindsets and eliminate gender-based violence. Education, especially for women, and economic empowerment programs can reduce vulnerability. More government and private sector support for medical care, rehabilitation, and employment opportunities will help survivors rebuild their lives with dignity.
What future projects or initiatives are in the works for the foundation?
Depilex SmileAgain Foundation is dedicated to expanding its impact and reaching more survivors across Pakistan. We aim to enhance our mental health support programs, introduce further vocational training programs in different sectors for financial independence, and advocate for stricter laws and policies to protect survivors. My team and I played a key role in formulating laws like The Acid Crime Prevention Bill (2011) and The Regulation for Storage, Sale, and Purchase of Acid Rules (2022) in Sindh. As we continue our efforts, we are actively working towards expanding these regulations to other provinces, taking a crucial step toward an acid crime-free Pakistan.
If you could send one message to survivors out there who may feel hopeless, what would it be?
To every survivor out there: You are stronger than what happened to you. Your scars do not define you but your resilience, courage, and determination do. Life may feel overwhelming now, but there is hope, there is healing, and there is a future waiting for you. You are not alone; we stand with you, ready to support, uplift, and help you rebuild. Believe in yourself, take one step at a time, and know that you deserve happiness, love, and a life full of possibilities.
In an industry where glamour meets the spotlight, Abeer & Sauban have always captivated audiences with their charm, elegance, and effortless style. But this time, they aren’t just gracing the runway—they’re stepping into a beautiful new chapter of their lives as husband and wife.
For the first time since their wedding, the power couple of Pakistan’s fashion scene sits down for an exclusive interview with Good Times Magazine.
From their breathtaking wedding moments to their journey as life partners, Abeer & Sauban open up about love, commitment, and what makes their bond truly special.
Join us as we take a closer look at their dreamy wedding and the magic that brought them together!
Your wedding decor beautifully recreated your parents’ barat. What inspired you to pay such a heartfelt tribute to their special day?
The reason I recreated that image from my parents’ wedding was actually as a gift to my father. My mother passed away 15 years ago due to cancer, and my dad never left her side for even a second. He never remarried because he believes, “Shaadi aik hi baar hoti hai, biwi aik hi hoti hai.”
I wanted him to see the picture and feel the love they shared. I’m always manifesting the love and chemistry that my parents had.
Walking into a setting that mirrored your parents’ wedding, how did you feel in that moment? Did it bring back any special memories they’ve shared with you?
It truly gave me goosebumps—like a reel of my parents’ entire life playing before my eyes. I was so emotional, having grown up listening to their wedding stories, and now experiencing my own felt surreal.
Your bridal look was stunning! How did you decide on your dress, jewelry, and overall aesthetic for the big day?
Thank you so much! I always wanted to look like a true bride on my big day. As a model, I have worn thousands of bridal dresses, but I never wore something that truly felt like “my own” bridal dress. I always dreamed of wearing an all-red outfit and had a clear picture in my mind for years of how my dress would look and exactly how my jewelry would be.
Hassan from Mihha is a good friend, and I knew only he could bring my vision to life because I had been on his nerves for almost a month!
You and Sauban are both celebrated fashion models. How was it planning a wedding where style and elegance were naturally expected?
To be honest, it wasn’t something we had planned for months. People are still asking if there was any pressure to look our best on the big day since we’re always dressed as a bride and groom. But honestly, that wasn’t the case at all.
One day, we just sat down and decided that we would do and wear whatever made us feel good, and everything went so smoothly, Alhamdulillah!
The response to your wedding pictures has been overwhelming! What has been the most touching or memorable comment you’ve received?
Yes, Alhamdulillah! You have no idea how humbled we are by the love we’ve received. It’s not just one or two comments— every single one is filled with so much love and heartfelt prayers.
My absolute favorite was from my Mister: “Meri biwi, meri aankhon ki thandak”.
Marriage is a new chapter. How do you and Sauban envision your journey together, balancing both your personal and professional lives?
Of course, it is! It’s all about balance. We don’t see each other as competition—his win will always be my win, and my win will always be his.
To be honest, relationships built on love are entirely different from those based on materialism. Love brings nothing but positivity and goodness, allowing you to spread the same energy to the world.
If you could give one piece of advice to future brides who want to add personal and nostalgic touches to their weddings, what would it be?
First of all, find a Dulha who truly loves you—haha! It all starts with finding a great partner with whom you can share everything.
I hope all future brides find the best life partners. Just do what makes you feel good, and everything will automatically fall into place!
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From radio waves to television screens and global event stages, Sophiya Anjam has mastered the art of storytelling and audience engagement. With over 18 years in the media industry, this award-winning RJ, TV presenter, and emcee has captivated audiences worldwide with her vibrant energy and impeccable hosting skills. A gold medalist and media leader, she has not only hosted some of the most prestigious shows but has also been recognized by the UAE and Pakistani governments for her contributions to media and entertainment. Sophiya’s journey is one of passion, perseverance, and impact—whether she’s leading prime-time radio shows in Dubai, mentoring future media professionals at LUMS, or using her platform for social advocacy. As a recipient of multiple awards, including the “Best Female RJ” and “Voice of the Year”, she continues to redefine excellence in broadcasting. Join us as we dive into an inspiring conversation with Sophiya Anjam, where she shares her experiences, insights, and the secrets behind her success!
How did you first step into the world of media, and what inspired you to pursue it?
Since I was a kid, I always knew that the media was my true calling. The stage and mic were my best friends in school as well as in college. I loved the spotlight, which led me to pursue my Master’s in Mass Communication. A friend of mine who worked at FM91, one of the most popular radio stations back in 2006, asked me to audition as an RJ. It just had to happen—and the rest, as they say, is history!
Can you share a memorable moment from your early days as an RJ or TV presenter?
In 2007, my boss asked me to arrange a celebrity interview, and I knew absolutely no one at that time! I googled a popular Pakistani singer, found his contact details, and called him. To my surprise, Atif Aslam came over to the station just because I asked! He was the first celebrity I interviewed, and he holds a special place in my journey.
As a TV host, one of my most cherished memories is hosting the reunion of Vital Signs on my show Weekend World With Sophie at PTV World with the late Junaid Jamshed. It was an incredible experience, and he kept in touch with me afterward. I felt truly honored to have had that opportunity, and I’ll forever be grateful.
Being a gold medalist, how has your academic success contributed to your career in media?
My education provided a solid foundation for understanding the media. Through my institution, I had the chance to train with leading print publications, advertising agencies, and TV channels. I was fortunate to learn from some of the best, including the brilliant Dr. Mehdi Hasan (late), who spearheaded Gender Studies; the talented Mr. Sarmad Khoosat, who taught me filmmaking; and the veteran Mrs. Moneeza Hashmi, who guided me in documentary-making.
My academic success enhanced my critical thinking, career opportunities, and specialized knowledge, helping me build a strong foundation for my career.
You’ve hosted numerous national and international events. Which one stands out as the most impactful for you, and why?
One event that’s close to my heart is Soul Fest, Pakistan’s biggest food and music festival. I’ve been associated with it since day one and have seen it grow. It provides an economic boost for artists and entertainers while offering families an amazing time in great weather. It’s also given me incredible visibility—truly a solid combination!
Another memorable series of events are the drives for Shaukat Khanum Memorial Cancer Hospital & Research Centre. Hosting their Ramadan drives, charity events, and breast cancer awareness sessions has been a privilege. It’s an honor to have been their ambassador for over a decade now.
How did your time in Washington and Chicago shape your media skills and perspective?
I was selected by the US Consulate for a media training program in the USA, which was a transformative experience. In Washington, D.C., we discussed media ethics, journalism, and women empowerment. In Chicago, I served as an international correspondent on the Maze Jackson Radio Show, going live with the local community to discuss world news.
This experience broadened my horizons, allowing me to observe different cultures, values, and work ethics. It also gave me the chance to break stereotypes, as people were surprised by my fluency in English and confidence.
What has been the most rewarding part of hosting Sounds Good With Sophie and other prime-time shows?
The most rewarding part is the feedback I receive. Hearing from listeners and viewers who’ve followed my journey and seeing their heartfelt messages, poems, and even gifts motivates me. It’s their love and encouragement that keep me going.
Winning prestigious awards like the Gulf News and Being She Excellence Award must have been a proud moment. What do such accolades mean to you?
It was an absolute honor, especially being the only Pakistani in that category. Winning the Best Upcoming RJ & Emcee of the Year award from Gulf News gave me a significant career boost in the UAE, increasing my credibility, opening up networking opportunities, and fueling my personal growth.
How does being a UAE Golden Visa holder reflect on your contributions to media and entertainment?
The Golden Visa is a testament to my professional credibility and contributions to the industry. It’s a recognition that gives you peace of mind for 10 years while adding prestige to your profile. I’m proud to be a UAE Golden Visa holder!
What do you feel is the key to being recognized as a trusted voice in broadcasting?
The key elements are credibility, consistency, authenticity, engagement, professionalism, and building meaningful relationships. Your reputation should precede you, and your work should always deliver value.
Can you tell us more about The S Studio and its mission to empower emerging creators?
The S Studio was my way of giving back to the industry. It’s a hub for content creators, offering audio production facilities for radio spots, podcasts, dubbing, and voiceovers, as well as a creative space for events. It was a passion project designed to foster talent and serve as an incubator for emerging creators. Our tagline says it all: Keep The Spirit Alive!
As a mentor at LUMS, what advice do you give aspiring media professionals?
I always tell them to keep building themselves and never compare their journey to others. Self-awareness is key to growth. Passion, compassion, and consistency are the qualities I advocate. Success takes time, so stay patient and keep going!
How has your role as a goodwill ambassador for Shaukat Khanum and WWF Pakistan impacted your life?
These roles have taught me the power of compassion and advocacy. Shaukat Khanum has shown me that there’s a CAN in cancer—we can beat it. With WWF Pakistan, I’ve embraced sustainable living and learned about environmental and wildlife issues. These experiences have enriched my perspective and purpose.
How do you balance your diverse roles in radio, television, digital media, and acting?
I love staying busy—it makes me feel alive! Radio is my first love, TV is a seasonal favorite, and hosting live events gives me an adrenaline rush. Acting is something I’ve recently explored, and I’m open to more opportunities in the future.
What keeps you motivated after 18 years in the media industry?
The drive to evolve and the love I receive from my fans. Their support is priceless, and it inspires me to keep challenging myself.
What’s your favorite place to travel for work or leisure, and why?
Turkey! It’s the perfect blend of East and West. I love the weather, food, culture, and the warmth of the people. Pak-Turk Dosti Zindabad!
- If you could host a show with any guest in the world, who would it be, and what would you discuss?
I’d love to host Indian PM Modi to discuss peace between Pakistan and India. His Highness, the Crown Prince of Dubai, would be another fascinating guest to talk about opportunities for Pakistanis in the UAE. And, of course, Shah Rukh Khan—he’s been my idol since I was seven!
Where do you see yourself in five years, both professionally and personally?
Professionally, I see myself ruling the UAE media market, running a successful business, and gaining global recognition. Personally, I envision being happily married to a life partner who complements me.
Are there any upcoming projects or collaborations you’re particularly excited about?
I’m excited to see where my drive time radio show ‘Sounds Good With Sophie’ at VibeFM105.4 takes me ahead in the UAE, as some exciting camapaigns are undergoing. I am eager to explore the market here in Dubai and looking forward to capture the hearts of everyone here soon. I’m also looking forward to my international events around the globe. Habibi, it’s now my time to shine globally!
Outfit: Maya Pret
Outfit: SabyaSachi
Saree: Honey Waqar
Saree: Rano’s Heirlooms
Outfit: Mahgul
Outfit: Iqbal Hussain
Ghania is an internationally certified yoga teacher renowned for expertise in mindfulness and holistic wellness. With a deep commitment to promoting overall well-being, Ghania combines a wealth of knowledge with a compassionate teaching style to guide students on their journey towards physical, mental, and emotional balance. Having trained extensively in various mindfulness techniques and holistic health practices, Ghania empowers individuals to cultivate inner peace and resilience in their daily lives, to experience a transformative journey to wellness that nurtures the mind, body, and spirit. She also holders a degree in Child Psychology and is a Mindful Parenting Expert.
What inspired you to start practicing yoga, and how has your journey evolved over time?
My healing journey began in 2015 when I discovered yoga as a means to manage chronic pain and stress. I was determined to revive my career as a child psychologist and reignite my passion for designing clothes. Yoga became my salvation, and I enrolled in Aliya Agha’s yoga academy to deepen my understanding.
I pursued yoga teacher training to gain independence and fully heal myself. Through yoga, I’ve regained control over my life, alleviated pain, and rediscovered my creative spark.
Today, I’m grateful for yoga’s transformative power and its role in my holistic healing journey.
Can you share a pivotal moment that led you to establish Holistic Yoga Lounge?
During my 200hr Yoga Teacher Training (YTT) course, I experienced a profound shift in perspective. I realized that yoga is not just physical practice, but a holistic way of living. It’s a lifestyle change that encompasses mental clarity, emotional balance, and physical well-being.
As I delved deeper into practice, I felt a strong urge to share this transformative knowledge with others. I saw the potential for yoga to positively impact on the lives of those around me who were struggling with stress, anxiety, and other modern-day challenges.
This realization sparked the idea to establish The Holistic Yoga Lounge in 2020. My vision was to create a serene and supportive space where individuals could experience the profound benefits of yoga and embark on their own journey of holistic transformation.
How has yoga influenced your personal life and well-being?
Yoga has been the catalyst for my healing and transformative journey. It has deeply impacted my physical, mental, and spiritual well-being. I’ve experienced profound calmness, love, and positivity in my life.
Yoga has redefined my purpose and meaning of living. I’ve noticed a significant decrease in stress and anxiety, replaced by boundless energy and positivity. Overall, yoga has been a game-changer, empowering me to live a more balanced, harmonious life.
What is the mission and vision behind The Holistic Yoga Lounge?
The mission behind The Holistic Yoga Lounge is to offer a sacred space for those seeking healing and guidance. Our vision is to support individuals on their physical, mental, and spiritual journeys.
I invite everyone to embark on this transformative path and discover their inner strength. Having experienced the profound benefits for myself, I feel a deep sense of responsibility to share this gift with others. I encourage you to join us for a session and experience the healing power of yoga for yourself.
Could you describe the range of services and classes offered at your center?
At our studio, we offer a holistic experience nurturing body, mind, and spirit. Clients can share their concerns, and I tailor sessions to address their needs. Our services include:
l Personalized /group yoga classes with relaxation, breathing, stretches, and Hatha yoga
l Meditation sessions for inner connection and self-awareness
l Detox plans & weight loss techniques
l Mindfulness sessions for parents and kids
l Kids’ yoga sessions
l Yoga for pain management
We focus on Hatha yoga, mindfulness, pranayama, and meditation for overall wellness, creating a supportive environment for physical, mental, and emotional balance.
How do you ensure a welcoming and supportive environment for women at your studio?
I strive to create a warm and inclusive space for women at my studio. To foster a sense of community, I encourage clients to share their personal experiences, thoughts, and feelings. We support and show compassion for one another, creating a safe and nurturing environment. By doing so, I aim to provide a welcoming space where women can feel comfortable, empowered, and connected.
What aspects of yoga do you find most transformative for physical and mental health?
The philosophy of Yoga offers reflective insights that can simplify life. The mind-body connection is powerful, and negative thoughts can elevate cortisol levels, leading to obesity and disease. However, Yoga has the transformative power to control our thoughts and calm our minds. In just 9 yogic breaths, our physiology shifts, cortisol levels drop, and our body becomes stress-free and ultimately, disease-free. This transformative practice is an excellent way to achieve a balanced and relaxed nervous system, leading to optimal physical and mental well-being.
How do you integrate holistic wellness practices into your yoga teachings?
Integrating holistic wellness practices into yoga teachings creates a comprehensive and enriching experience for students. Incorporating mindfulness and meditation helps cultivate present-moment awareness and inner peace. Breathwork enhances energy flow and reduces stress, and sound healing with mantra breath works creates a calming atmosphere. Energy healing practices like chakra balancing complement physical yoga practice. Stress management tools and lifestyle education on routines and holistic living further enhance well-being. This holistic approach addresses physical, mental, emotional, and spiritual aspects, empowering students to lead healthier, more balanced lives. By integrating these practices, we offer a well-rounded experience that fosters overall wellness and personal growth.
In your opinion, what role does yoga play in promoting overall well-being in today’s fast-paced world?
Yoga plays a vital role in promoting overall well-being by training the body and mind to be stress-free. By incorporating yoga into daily life, one can experience a profound energy shift, leading to a state of contentment and serenity. Ultimately, yoga helps prevent health issues arising from stress, leading to optimal health and wellness.
How has the local community in Qalb14 responded to The Holistic Yoga Lounge since its opening?
The opening of Holistic Yoga Lounge in Y Block DHA has received an overwhelmingly positive response from the Yoga enthusiasts. Students of all ages and backgrounds have been joining monthly sessions and have expressed their excitement and appreciation for such a facility to help them connect more deeply with their yoga practice and embrace holistic wellness. Our studio’s serene ambiance, diverse class offerings, and skilled training has been well appreciated. The encouraging response is a testament to the strong demand for a nurturing, inclusive space where individuals can embark on their wellness journeys.
Can you share any success stories or testimonials from your clients that highlight the impact of your work?
One of my client, who is a 34-year-old executive in a multi-national, had always been swamped with the demands of her high-pressure job, family responsibilities, and personal commitments. This relentless pace left her feeling exhausted and anxious. Traditional fitness routines offered little respite until she discovered the transformative power of yoga. From the first class, she felt an immediate connection with her mind and body.
Over time, yoga became her sanctuary. Mindfulness and breathing exercises seamlessly integrated into her daily routine, leading to reduced stress and heightened focus. Physically, she experienced enhanced flexibility and strength, while emotional resilience blossomed. The practice enabled her to navigate life’s challenges with newfound grace and calm.
Today, she attributes her newfound health, happiness, and inner peace to yoga. It has not only improved her physical well-being but has also deepened her self-awareness and emotional balance.
Do you collaborate with other wellness professionals or organizations to enhance your offerings?
I strongly believe in collaborating with other healers and professionals to give back to society. This synergy benefits clients and professionals alike, promoting a holistic approach to wellness. By working together, we can create a positive impact on a larger scale, fostering growth and learning for all involved. I welcome collaborations and encourage others to do the same.
What are your future goals for Holistic Yoga Lounge?
The plan is to expand class offerings to cater to diverse preferences, enhancing community engagement through workshops and events, and integrating technology with virtual classes and a wellness app. The studio aims to implement sustainability initiatives and offer holistic services like nutrition counseling and energy healing. Additionally, focusing on research, innovation, and global reach through international retreats and online communities will be key.
Are there any upcoming events or programs that you’re particularly excited about?
I am extremely excited to confirm a series of upcoming events, including engaging yoga workshops at schools tailored for kids, fostering mindfulness and physical activity from a young age. Additionally, we will host separate workshops focused on mindful parenting and yoga, providing parents with valuable tools to integrate mindfulness into their family routines. Looking forward to people from all walks of life joining us to embark on an enriching journey of wellness and connection.
Our Winter RTW Drop Il is packed with everything you need to stay sassy and warm. Explore a range of waistcoats, shawls, embroidered kurtas, kurta trousers, Quaid coats & blazers, and even sherwanis.
Brand: Bareeze Man
Model: Hussain Rajput & Aimal Khan
Photo: Azwarism
MUA: Nabila’s
Location: Saima Bergfrede
Art: Saad Amjad
Meet Husnain Akram, a visionary hair technician celebrated for his ability to create stunning hair transformations. With a keen eye for detail and a mastery of technique, Husnain turns hair into a canvas, delivering personalized styles that boost confidence and redefine beauty. Whether it’s a subtle change or a bold makeover, Husnain’s magic lies in understanding his clients’ needs and crafting looks that leave a lasting impression.
What inspired you to enter the beauty and hair industry?
It was my wife who inspired me to become a hair technician and infact saw this talent in me that I would be able to do it. Infact she was the one who searched my primary course of hair artistry. She has been the biggest supporter, promoter and encouragement of my work and has always paved the way for me. I have simply just walked on that way.
What motivated the move to Lahore and opening your salon in DHA Raya?
Challenge! The single factor which motivated us to move to Lahore was to Challenge ourselves in the biggest and most competitive market of Pakistan. We aim to be the best service providers in the Capital of Punjab too!
How has your journey been as a trainer at L’Oréal Pakistan?
My journey as a trainer and idea stylist with Loreal Pakistan has been very enlightening. It feels great to spread my knowledge as I strongly believe that you only get more when you give more. So I give knowledge and gain much more of it in return.
What sets your salon apart from others in Lahore?
Our salon would give you a corporate vibe and not a Parlor vibe. We always strive to make our systems according to what a multi national company would follow and not take it as someone has opened a shop. Unfortunately most of the salons/beauty parlors run their places like running small shops.
How do you approach hair transformations for your clients?
The foremost thing which needs to be kept in mind before any hair transformation is the hair health. If the desired shade means comprising hair health more than the usual then I don’t recommend it. I don’t go much into what color would suit which complexion as I feel fashion is all about how you carry your self and one can compliment any hair color with right type of dressing which goes with it.
Do you have any signature techniques or services that clients love?
Yes! People love our Ombre Balayage technique which I have created myself and my Signature shade of “Ash Mocha” which I have invented myself has been the talk of the town for quite some time now.
How do you keep up with evolving trends and techniques in the beauty industry?
Every year my wife pushes me to go to different countries to learn different steps. I keep up with the game by learning new techniques and school of thoughts every year. I have been to Turkey, England and numerous times in Dubai to enhance to learn new trends and techniques. I proudly say that I am probably the one hair technician in the country who has learned so many completely different school of thoughts of hair artistry.
What challenges did you face transitioning from Gujranwala to Lahore?
Before starting the branch I started taking appointments in Lahore once a week and I continued it consistantly doing 4-5 clients a week. That was the time when Amaima and I were testing the waters. We discussed and decided to not miss even a single week as an average of 4 clients a week would make it 208 clients in an year and that is what is paying off now with the new branch.
Can you share a proud moment or achievement in your career so far?
Each day is a proud moment now. Seeing the business flourish; Seeing the team Amaima and I have built from scratch do wonders on one of the top Celebrities of our country is a really moment.
What are your plans for the future of your salon and your career?
Plans are BIG! We have to go around the Country and Across borders to other countries as well. We are not stopping now. The motive is not to make money only. Ofcourse you need to make money to make ends meet and run the business but the Main motive is to create an institute in which we give talent in the hands of those females who are not considered much in their households or society. We want to see them be the main supporters of their families and be a respectable figure in the society.
What advice would you give to aspiring hairstylists in Pakistan?
Learn before you Practice you work. Unfortunately I see almost 90% of the salons working on clients without any basic knowledge at all. No wonder you see so many ruined hair in Pakistan. Knowledge is the key for Hair artistry. It is not a simple hand painting art, it requires calculations too
How do you balance being a salon owner, trainer, and creative professional?
You would feel this interview is all about my wife but in all honesty it is because of Amaima’s management in side the salon that I have been able to go and work on things outside of the salon too. Since it has been the main Vision of Amaima to empower the girls which we hire it has been the core strength of the compamy. We kept on empowering them with knowledge and in return they have given me the margin to carry out my activities out side of the salon.
A Triumphant Return of Glamour and FashionLahore, Pakistan — December 2024 — Neo Hum Bridal Couture Week 2024 made a resounding debut at the prestigious PC Hotel Lahore, marking the beginning of a spectacular celebration of fashion, glamour, and bridal couture.
Ziggi
Zeeshan Danish
Zariya
WOW Jewelery
Vestido1 by Ubair Naeem
Tayyab Aabo
Souchaj
Parishae Adnan
Musferah Saad
Muneeb Nawaz
Mihha
Mehdi
Junaid Jamshed
IQRA FURQAN
Huma Hamad
HSY
Haris Shakeel
Hafsa Imran Khan
Fatima Ashr
Fahad Hussyn
Emaan Rajput
Edge Republic
Basit Sipra
Ayesha Shoaib Malik
Almirah
Ahsan’s Bespoke Menswear
Ahsan Nazir
“Radiance Redefined: Alina Ashfaq & Yahya’s Wedding is a celebration of timeless love and impeccable style! Explore every breathtaking look from this stunning affair in our exclusive editorial.”
Walima
Dress: Zain Hashmi
Jewelry: Mahfooz Jewelrs Cavalry
Photography: Yarrow Weddings
Makeup: Uzma Ashfaq Bridal Studio
Barat
Photo credits: Yratta media
Makeup: Uzma Ashfaq Bridal Studio
Outfit: Ranosheirloom
Jewellery: Gold by Reama Malik
Dua
Outfit: Zara Shahjahan
Pictures: Yratta media
Inspired by the fierce and passionate love of Mastani, this collection embodies the essence of nostalgic and deep devotion. Each piece is a reflection of her unwavering dedication, evoking memories of eternal bonds and unrelenting passion.
Muse @fahmeen_ansariofficial
Makeup @Hussainbabarofficial
Photography @Nusairrahman.photography
Stylist @mehran.qauseqazah
Jewelry @tesoro.pk
In conversation with Good Times Magazine, Rida Fatima shares her journey of turning dreams into reality with bespoke event designs, floral artistry, and unforgettable celebrations.
What inspired you to start Seasons Events Co.?
Seasons Events Co. was born out of a passion for creating memorable experiences and bringing people together. We wanted to offer a service that combined creativity, attention to detail, and the ability to execute flawless events.
What makes your event planning business unique compared to others in the industry?
Our ability to manage all types of events-from corporate gatherings to intimate celebrations sets us apart. We deliver experience that reflect our clients’ unique visions and exceed their expectations.
How do you ensure each event reflects the vision and personality of your clients?
We prioritize collaboration with our clients, starting with an in-depth consultation to understand their preferences, goals, and style. Throughout the planning process, we maintain open communication to incorporate their input into every detail.
What was the most challenging part of starting your business, and how did you overcome it?
One of the biggest challenges was establishing a reputation in a competitive industry. We overcame it by delivering exceptional services, focusing on client satisfaction, and leveraging word-of-mouth recommendations to build trust and credibility.
How has social media, particularly Instagram, contributed to the growth of your business?
Instagram has been a game-changer, allowing us to showcase our work visually and connect with potential clients. It’s an excellent platform for sharing event highlights, receiving client testimonials, and staying relevant in the industry.
How do you stay updated with the latest trends in event design and decor?
We regularly attend industry conferences, follow influential designers and planners, and draw inspiration from global events. Networking with professionals and keeping an eye on emerging trends ensures that our designs remain fresh and innovative.
Could you walk us through your process of planning an event, from the first meeting to execution?
Consultation: Understanding the client’s vision, budget, and preferences.
Planning: Developing a detailed plan, including venue selection, design concepts, and logistics.
Coordination: Managing vendors, timelines.
Execution: Ensuring every aspect runs smoothly on the day of the event.
Follow-up: Gathering feedback to ensure continuous improvement.
What are your long-term goals for Seasons Events Co.?
We aim to become a global leader in event management, known for delivering unique and unforgettable experiences. Expanding our international footprint and embracing innovative technology in event planning are key goals.
What advice would you give to someone aspiring to enter the event planning industry?
Start with internships or entry-level roles to gain hands-on experience. Building a strong network, staying organised, and maintaining a client-focused approach are essential for success in this dynamic industry.
The following curated list is a snapshot of the Pakistani wedding industry, that has withstood the test of time, emerged economically victorious form the financial impacts of a pandemic, and continues to evolve, with heart and innovation. While the breadth of this vast enterprise “the industry” cannot be addressed as a monolith, the following is an observational piece; celebrating those that are creatively and influentially at the top of their games. With so much to choose from, and artists left right and center that can rival the best of the best globally, the editorial desk had its work cut out picking only two of each. The following honorees, are based off of both critical, and popular acclaim, while also keeping in mind what has been done by them in recent times to advance the wedding market’s potential forward.
Saaish
In the editor’s note, i use the word catalyst. I feel no one on this list singlehandedly embodies the term more than Altish Yousaf. The origins of her styling journey predate the creative bridal styling agency Saaish, as her own looks for her wedding catalysed a new era of what the template for a Pakistani bride was. From pushing the envelope in presentation in ways never seen before, Saaish has presented the local bride with a global facing aesthetic, curated with the attention that only a true connoisseur of fashion could.
With a global connection, and an eye for the best, Altish Yousaf’s Saaish has truly mastered the “fresh”.
Pictroizzah
Izzah Shaheen Malik; the magician. Few have had the audacity to explore avenues that Pictroizzah has tapped; from opening doors to the international market and developing a taste for the upscale Pakistani photographer aesthetic, having her work featured in ELLE, shooting a crossborder campaign with Abhinav Mishra to making absolutely enchanting visuals for her brides, Izzah is a focused artist, and an intuitive business women who has opened possibilities many only aspire to.
With a sense of marketing, aesthetic, and an unmatched love for Craft, Pictroizzah is more than the photographer who covered Mahira Khan’s wedding, she is an aboslute visionary, spearheading women in business and aesthetic like few have.
Photo Credits @Izzahshaheenakbar
Shoaib Khan
Shoaib Khan; the artist. So much can be said of Shoaib’s talents, but succinctly; everyone’s happier that Shoaib Khan now does bridal makeup. From being an industry leader in the fashion market, to a viral sensation for his unbelievable makeovers on himself, Shoaib has pretty much experimented the extent of his craft in full view of the public, and is now perhaps one of the finest makeup artists that the country has to offer. His bridal work however, has brought the demanding finesse of the fashion market to the Brides of today.
With a mastery of his craft, and the unapologetic and kind nature of his persona, It would be safe to say that in his hands, many brides have had their best selves come forth on their big days.
Rano’s Heirlooms
There’s an aura about Rano’s heirlooms that sets it apart; a sense of individuality that feels both modern and timeless, reminiscent of bridalwear from the bygone, but catapulted into the modern day by its sensibility of colour and presentation. Some colors on the Rano’s palette have become such a mainstay of their brand identity and pushed forth general bridal sensibilities that it is no surprise it has become so sought after. Rano’s heirlooms, as the name suggests, is a consolidation of the old, with knack for the new.
Photo Credits @ranosheirloomsofficial
Lajwanti
Lajwanti has had a resurgence. It has divulged itself into having a more international appeal, and an aesthetic that is familiar to the desi palette. Spearheaded into this era by its young creative director Dania. The couture house has not only consolidated itself as a checkpoint of craftsmanship through its recent campaigns, but has delivered on the promise of evolution, in the age of saturation.
Farhat Ali
It is no surprise that cross border influences often navigate choices of brides, Farhat Ali Jewllers has taken that inspiration and embedded the overarching Indian Influence, into its generational craftsmanship. The word on the street has been positive for the family owned business for both their service, and exclusivity. While some may navigate the market through tactical marketing, Farhat has managed to consolidate itself as being simple, beautiful, and reliable.
Picture credits: Bisma Akbar
Sara Idrees
Hanif JEwellers
The Jewellers that have been on top of eveolcing trends, and associating themselves with the finest, with sparkle being a metaphorical extension of their name, have cemented themselves as reliable, generational tastemakers. From their marketing standing out in the local market, to innovating in luxury markets like what other counterparts may stay wary of, Hanif Jewellers is definitely here to stay as the flagbearers of what Pakistani JEwellery craftsmanship can possibly achieve.
Photo Creidts @hanifjewellers
Ayra Events
Sana Bhatti; the enchantress. Ayra Events, to even the most passing observer on instagram feels like an otherworldly space, punctuated with perfect harmonies, painstaking detail, and an attention to the finest. The labour of love on display not only feels like it was pulled out of a Bollywood movie and put in front of you, but one curated as an extension of the individual that it’s all about; the bride.
With curated spaces that could rival any of the biggest weddings of the world, It is a no brainer to not have this industry innovator on this list.
Photocredits @Ayraevents
GlamGency
The go getter, trendsetter; Zahra Sarfarz. In the short span of a couple of years, Zahra Sarfaraz’s brainchild has dressed the who’s who of film, fashion, weddings and beyond. A skillset set often exclusively associated with the fashion market was brought to the desi bride with Zahra Sarfaraz’s outward looking sensibilities, popularising the field of bridal styling itself, and structuring it in a manner previously unobserved. GlamGency has not only conquered the Pakistani Weddingscape with its creativity but has almost birthed it a new, defining a niche that wants to be curated to the smallest detail.
Zahra Sarfaraz is out there, styling one killer look after the other, and exploring the horizons of the wedding market with sense of style that feels rooted in our homegrown, earthy and palatable aesthetic.
Photocredits @zahrasarfaraz
Whimsical Parties
The desi wedding sensibility thrives on grandeur, and Sundas Mustafa the brain behind the brand has seemingly perfected it. Every season, larger than life sets that seem to outdo the prior have become a hallmark of this decore house. The sense of shear opulence that coincides with our local aesthetic is only shadowed by the towering presence of the creativity behind it.
Whimsical Parties, from its humble beginnings has grown into the benchmark of possibility, towering over an industry that looks at their curations with awe. Desis are extra, Whimsical Parties gets it, and for that it is an honor to have her in this list.
Photo credits: Opm Shoots
Sara idrees
Sehrish Amir
Treading that very fine line between desi bride aesthetic, and absolute craftsmanship, Sehrish Amir is seemingly a powerhouse that has cracked the code. The Makeup Studio by Sehrish has seemingly become the go to for any bride that wants the best of the best. With her journey of enamoring an entire industry by pushing out one killer look after the other, she doesn’t seem to catching a breath anytime soon.
The sense of individuality in each look that Sehrish crafts for her brides, observably comes from a place of love for womanhood. With a new Saloon space on the horizon, Sehrish is soon approaching the status of an icon amongst her peers.
Photo Credits: Sara Idrees
Outfits: Bunto Kazmi
Yratta Media
Saad Yratta; the Original. No one quite has the expanse of a portfolio like this legendary creative. Yratta Media in its stint has reinvented the face of what a wedding visual could be. From in depth metaphors, to breathtaking visuals that seem almost too surreal to be from a wedding setting, no one does it quite like them. From having shot for the Indian Couture House Tarun Tahillian, to directing some of the most memorable visuals in present pop culture, Yratta seems to be pushing the boundaries every time. Yratta has innovated from a place of artistry that seems to propel them from the realm of being just wedding photographers, but artists deeply invested in the emotion and narrative of their subject, furnished by their almost unreal cinematography.
Yratta Media keeps finding ways to perpetuate newer perspectives to what to many may seem like a saturated market, but this element of surprise is truly what sets them apart.
Photo Credits @Saadyratta
Lollywood of the golden era gave us a treasure trove of larger-than-life heroines and heroes whose influence lingers even today. From Noor Jehan’s haunting melodies to Sultan Rahi’s commanding presence, these films reflected societal dreams and ambitions. Cinemas and theaters became sanctuaries of art and culture, a place where glamour, storytelling, and community converged in the glow of the big screen. Mohsin Naveed Ranjha’s velvet collection titled “Roxy Cinema” is a love letter to this glittering legacy. Featuring the most glamorous embroideries, shimmering like starlight, and crafted in sumptuous hues worthy of the silver screen. Premiere this festive season at a celebration near you.
Muse: @thealiciakhan
Photographer: @asadbinjavedphoto
Styling: @zahrasarfraz @glamgencyy
Makeup: @fatimanasirofficial
Jewellery: @hamnaamirjewelry
How would you describe your signature design aesthetic, and how does this collection align with your overall vision?
We keep it raw, authentic, and true to what we personally love while staying aligned with our brand’s DNA.
What specific inspirations, whether historical, cultural, or artistic, influenced the design direction of this velvet collection?
A few years ago, we created a collection inspired by Lollywood’s golden era, which was a huge success. We loved it so much that we wanted to revisit it and celebrate Lollywood’s legacy and style.
Who is the ideal customer for this collection, and how did you consider their preferences and lifestyle in the design process?
Any woman who wants to look classic while embracing the roots of our heritage and culture.
Why did you choose velvet as the primary material for this collection, and what unique qualities of the fabric did you aim to highlight?
It’s a winter festive collection, and velvet is unparalleled for this season. It’s my personal favorite because of its richness, warmth, and elegance.
What specific embroidery and embellishment techniques were employed in creating these pieces, and how do they contribute to the overall luxury and elegance of the collection?
We used a mix of techniques, mainly tilla, marori, zari, nakshi, gota, and sitara work. These enhance the opulence and timeless appeal of the pieces.
How does your brand approach sustainability and ethical sourcing, and are there any specific initiatives or practices implemented in this collection?
Unfortunately, sustainability efforts in our country are minimal. Designers and brands are working independently without systemic support. This industry has great potential to generate revenue for Pakistan, but we need serious attention and action.
How do you perceive the future of the fashion industry, and what emerging trends or technologies do you anticipate will shape the landscape?
I’m concerned about the lack of infrastructure to promote our crafts locally and globally. Without support, smaller brands will struggle, and we risk losing this industry’s potential to boost Pakistan’s economy.
What are your long-term goals for your brand, and how do you envision its evolution in the coming years?
We’re going with the flow, striving to give our best. The goal is to put in 100% effort and enjoy the journey, wherever it takes us.
What advice would you offer to aspiring fashion designers who are passionate about pursuing a career in the industry?
“Mehnat ka koi alternate nahi” (There is no substitute for hard work).
What are the standout pieces in this collection, and what makes them unique and special?
The standout pieces reflect a perfect balance of heritage-inspired embroidery, luxurious textiles, and timeless silhouettes.
How do you envision this collection being styled, and what occasions or settings would be appropriate for these pieces?
These pieces are perfect for winter weddings, festive gatherings, and any event where you want to make a regal statement.
Can you provide any insights into the direction of your future collections, and whether we can expect to see more velvet pieces in the future?
We’ll continue to experiment with velvet and other luxurious materials, especially for winter collections.
What were the biggest challenges you encountered during the design and production process for this collection, and how did you overcome them?
In the past, challenges were more work-related. Now, external factors like smog, political instability, and electricity and gas shortages have made things more complicated.
Are there any upcoming collaborations or partnerships that you’re excited about, and how do they align with your brand’s vision?
Something big is coming in 2025—stay tuned!
What is the most rewarding aspect of being a fashion designer, and what drives your passion for creating beautiful garments?
I feel proud to play my role in preserving and promoting Pakistan’s craftsmanship globally. Supporting our hand embroidery artisans, dyers etc and showcasing their unmatched skills drives my passion.
Unveiling our latest bridal collection, a tribute to the regal elegance of the Mughal era and the timeless charm of vintage fashion. Each piece tells a story woven with intricate hand-embroidery, sumptuous fabrics, and delicate embellishments, This collection brings together the opulence of the past with a modern sensibility, designed for the bride who cherishes heritage, grace, and an unforgettable aura. perfect for a truly majestic bridal experience.
When it comes to advertising in Pakistan, one name consistently stands out – Director/Producer Addeel Niazi. Known for pushing creative boundaries and crafting unforgettable television commercials, Niazi has once again raised the bar with his latest project: an ad film for the renowned real estate developer, Lake City. With the added star power of Pakistan’s most beloved celebrities, Fawad Khan and Mahira Khan, this commercial has captivated audiences both nationwide and abroad.
At the heart of this ad’s success is its irresistibly catchy song. Music has the power to stir emotions and linger in the minds of viewers long after the screen fades to black. Lake City’s new song is more than just catchy – it’s exceptional, a true masterpiece that adds depth and emotion to the brand’s message.
Elevating this creation even further are the magnetic presences of Fawad Khan and Mahira Khan, two of Pakistan’s most versatile and celebrated icons. Both actors command a devoted global following that transcends borders. In this ad film, they embody the Lake City brand with charm and authenticity, making the Lake City experience feel both relatable and warmly inviting. Their profound connection with the audience creates a compelling synergy with Niazi’s directorial brilliance.
Celebrity Allure Meets Brand Essence
What truly sets this TV commercial apart is its flawless blend of celebrity appeal with the brand’s identity. Fawad and Mahira’s captivating presence enhances the ad without overshadowing Lake City’s core message. The stunning shots of Lake City’s landscapes captivate the viewer, creating a visual symphony that resonates with the brand’s spirit. This balance of celebrity charm and brand image results in an unforgettable advertisement that genuinely captivates.
Addeel Niazi: The Creative Virtuoso
In the advertising world, Addeel Niazi has cemented his reputation as a creative virtuoso. His unique vision, masterful storytelling, and ability to seamlessly interweave compelling narratives with visually stunning aesthetics have set him apart as a luminary in the industry. Niazi’s portfolio is a testament to his extraordinary talent, featuring a series of impactful commercials that leave lasting impressions.
Similar to previous campaigns by Director Addeel Niazi and Executive Producer Beenish Niazi for Lake City, this recent commercial is an exceptional presence in real estate advertising. The seamless fusion of the Khans’ undeniable charm and Niazi’s artistic brilliance has created a commercial that is profoundly captivating. With direction that lingers in viewers’ minds, this TVC has the power to ignite the imagination of prospective buyers.
Transcending Traditional Advertising
What truly distinguishes this TVC is its ability to transcend Lake City beyond a conventional housing society. It’s more than an ad; it’s a symbol of aspiration, a portrayal of a desired lifestyle, and a manifestation of dreams. Through the harmonious blend of celebrity appeal, innovative direction, and an unforgettable melody, Lake City has transformed into an emblem of ambition.
In a world inundated with advertisements, this campaign stands out, leaving an enduring legacy for Lake City in the minds and hearts of its viewers. It has forever altered how audiences perceive real estate and the possibilities it holds. This ad film is a testament to the enchantment that can be conjured when celebrity allure, artistic direction, and a memorable melody converge.
What inspired you to pursue a career in ad filmmaking, and how did you get started?
Although this question may seem easy to answer, it’s surprisingly difficult to pinpoint the exact moment it all began. I’m not sure when the canvas of real life started transforming into frames that transported me to new realms. If I had to summarize, I’d say it’s the power of visual storytelling that has captivated me since childhood. When I joined the advertising world, I realized that this visual storytelling could shape my story while keeping me behind the camera. My professional journey truly began nearly two decades ago with the start of my advertising career.
How do you keep up with trends while maintaining a unique voice in your ads?
To stay up-to-date with trends while maintaining a unique visual style, I stay informed on industry trends—and then deliberately choose not to follow them. 😀 Simple. I always keep myself aware of the latest developments in advertising, but rather than strictly adhering to trends, I use them as insights rather than a blueprint. This approach keeps my work relevant yet distinct, offering a unique perspective that stands out amidst mainstream approaches.
What challenges have you faced as an ad filmmaker, and how do you overcome them?
In Pakistan, predicting brand’s demands, feedback, and even the brief is often very unpredictable. You need strong adaptability and mental flexibility to meet the market’s needs while keeping the visual and story elements creative. Challenges like limited budgets, ever-changing technical requirements, logistics, and lack of industry standards are common, but I overcome these obstacles through innovative storytelling, resourcefulness, and building strong industry connections. However, I believe things are changing a lot for the better now.
What do you think sets a successful ad campaign apart from others?
A successful ad campaign stands apart through its concept, visual scenarios, and copy. A discerning perspective, coupled with innovative storytelling and a unique visual approach, is crucial to creating exceptional work. Always strive for perfection, as mediocrity can never create a masterpiece. Celebrity endorsement can be a factor, but it’s not the key to a successful campaign. The real focus should be on brand and consumer insights—understanding what the brand wants to convey and finding captivating ways to communicate it. Collaboration and shared understanding are essential, as the merging of diverse perspectives, talents, and expertise yields a dynamic outcome that resonates deeply with target audiences.
How do you approach the creative process for a new ad?
By redefining the fine line between ‘what is created’ and ‘what is left to be created,’ we open up a new realm of creative possibilities. The creative process for a new ad is about challenging conventional limits and rethinking the process itself. The magic lies in exploring the gaps, the spaces yet to be filled, and the unanswered questions. It’s in these uncharted territories that the most innovative and impactful ideas emerge.
What are the key elements you focus on to make an ad memorable and impactful?
Hard work and perfection. Hard work drives the dedication needed to understand the brand and its audience and to ensure every detail aligns with the overall vision. Perfection is about refining each element—from script to visuals to the final product—until it resonates and leaves a lasting impression.
Could you share how you conceptualize ideas that resonate with diverse audiences?
I start by visualizing the ad as a filmmaker, then shift perspectives to see it through the audience’s eyes, imagining how they would receive each visual. Conceptualizing involves balancing my creative vision with the audience’s expectations, as well as focusing on artistic and technical needs, and the narrative itself.
Who are some of the filmmakers or creators who inspire your work?
Steven Spielberg for his range in narrative storytelling and Stanley Kubrick for his meticulous craftsmanship and visual flair.
How do you think the ad filmmaking industry has evolved over the past few years?
Ad filmmaking is evolving at a rapid pace, but only a few impactful ads stand out. These standout campaigns create a ripple effect, sparking competition and raising expectations for other filmmakers and agencies. Many campaigns follow traditional formulas, which can make much of the advertising landscape feel predictable and repetitive.
What trends do you see shaping the future of ad filmmaking?
The ad film industry is experiencing rapid transformation driven by technological innovations, changing consumer behaviors, and new tools. We’re likely to see a surge in immersive storytelling, with technologies like VR and AR transporting viewers into brand experiences. AI-powered tools in production and post-production will also become increasingly important as the industry evolves.
How do you ensure your work reflects cultural sensitivity and authenticity?
By prioritizing originality. For me, originality means being unique, creative, and innovative.
Which ad campaign of yours are you most proud of, and why?
The recent TVC for Lake City, starring Mahira Khan and Fawad Khan, is a personal favorite. This project required shifting real estate advertising from a direct, amenity-focused approach to a 360-degree, thematic visual storytelling style. Our goal was to tell an elegant, charismatic story through each meticulously crafted frame, and the overwhelmingly positive response has been incredibly rewarding.
Another favorite is the Hanif Jewellers ad film, which featured a distinctive concept shot in nature. This project stood out for its attention to detail and elegance, requiring a delicate balance between artistry and precision.
Then there’s “Bachi Bari Khush Rahey Gi,” the famous ad film for Mughal Steel, and many others that are close to my heart.
What advice would you give to aspiring ad filmmakers?
To aspiring ad filmmakers: There’s a world beyond YouTube references and stock videos—so no more chappa (copying). Never stop learning; keep exploring, and be persistent. The industry is competitive, but with hard work, passion, and originality, you can leave a lasting mark.
Are there any upcoming projects or collaborations you’re particularly excited about?
I’m really excited about my upcoming project, ‘Akram: An Era’, a biopic on the life of cricket legend Wasim Akram. It’s a true honor to work on a project dedicated to my all-time favorite cricketer and a great friend. This opportunity feels incredibly special, and I’m looking forward to bringing his incredible journey to the screen.
What’s your favorite part of the filmmaking process?
That satisfying moment of saying, “Cut!”
One skill every ad filmmaker should master?
Stop selling ad films—start selling solutions.
A dream brand or product you’d love to create an ad for?
When I start working on a project, it becomes my dream project. For me, the idea matters more than the brand. However, I would love to create something for Ferrari.
Your go-to source of inspiration when you’re facing a creative block?
Brainstorming with my creative team. When we gather, ideas start flowing, and different perspectives come into play. It’s a collaborative process where everyone shares thoughts without judgment, which often leads to breakthroughs.
A piece of advice you received that’s stayed with you?
“There’s always another way to tell the story—keep searching until your heart says, ‘This is what you need to do,’ regardless of budgets or impossibilities.”
Rooted in the timeless elegance of traditional craftsmanship, Naaz-e-Ulfat, draws you into a world where each stitch speaks of devotion and artistry. A collection that mirrors the delicate allure of romance through artisanal techniques that once adorned royal wardrobes.
Reviving heritage with a modern lens, Naaz-e-Ulfat showcases gotta work and intricate hammer work that echoes the rhythm of age-old ateliers. The luminous muqaish glistens like moonlight, while chatta patti storytelling intricately binds tradition and splendor.
The palette is a harmonious medley: pastels like lemon, tea pink and mint green evoke the serenity of spring, while bold shades of orange, gold and royal blue capture the vibrant warmth of celebration.
More than a collection, Naaz-e-Ulfat is a love letter to heritage, where timeless beauty, artistry and romance converge to honour life’s most cherished moments.
Featuring: @celina_arif @thesamanmalik
Styling: @yash645
Photography: @tajwarmunir
Makeup: @saad.samie
Jewellery: @farhatalijewellers
Fatima Ashar, the visionary behind the acclaimed fashion house Fatima Ashar Official, has carved a niche in couture that combines elegance with innovation. Known for her meticulous attention to detail and a keen eye for timeless fashion, Fatima’s creations embody sophistication and individuality. Her collections reflect a deep passion for high-quality craftsmanship and a modern interpretation of traditional aesthetics, making her one of the most sought-after designers in the industry. Fatima Ashar continues to inspire with every piece, bringing her artistic vision to life and setting new trends in luxury fashion.
Tell us about your journey into couture. What inspired you to specialize in bridal and formal wear?
I’ve always been drawn to heritage craftsmanship and traditional techniques and bridal couture felt like the perfect way to celebrate that artistry. Creating bespoke pieces for such significant moments allows me to blend tradition with modern design, making each bride’s experience uniquely special.
How would you describe the aesthetic and philosophy behind your designs?
My designs are deeply rooted in the celebration of heritage craftsmanship, with a strong focus on floral patterns and animal motifs. I love bringing these elements to life through intricate hand-painted designs, blending tradition with modernity. My philosophy is to create pieces that tell a story, capturing the beauty of nature and art while preserving the elegance of timeless craftsmanship.
Your bridal collections are known for intricate craftsmanship. What makes your designs stand out from others in the industry?
What sets my bridal designs apart is the level of customization we offer. Each piece is tailored to reflect the bride’s unique vision, allowing her to be part of the design process. From intricate hand-work to personalized details, we create one-of-a-kind outfits that blend tradition and individuality, ensuring every bride feels truly special on her big day.
Walk us through your creative process. How do you go from an idea to a final couture piece?
Inspiration can come from anywhere, a beautiful landscape, a color palette in nature or even something I come across while scrolling through social media. Once something catches my eye, I start by sketching out initial ideas and experimenting with patterns or motifs. From there, I collaborate with my team to select fabrics, colors and embellishments that bring the vision to life. Every step, from the first sketch to the final stitch, is carefully thought out to ensure the design feels cohesive and unique.
Do you have a favorite collection or a particular piece that holds special meaning for you? Why?
My latest collection, Naaz-e-Ulfat, holds a special place in my heart. It came after one of the toughest years of my life and I was able to channel all that emotion and energy into creating something truly beautiful. Each piece represents resilience, love and a deep connection to my craft, making this collection not only my favorite but also incredibly meaningful on a personal level.
Bridal wear trends are always evolving. What trends do you think will define the upcoming wedding season?
For me, trends are all about what my brides desire when curating a special outfit for their big day. Whatever makes them feel comfortable and beautiful is what I focus on. Whether it’s a specific color palette, unique cuts or intricate details, I work closely with each bride to bring her vision to life. Ultimately, it’s about creating something that reflects her individuality and makes her feel truly special.
How do you balance tradition and modernity in your designs, especially when creating bridal outfits?
I always prioritize traditional craftsmanship techniques like zardozi, marori, vasli work and even chattapatti in my designs. However, I love blending these with contemporary elements, especially in color palettes and cuts. Each collection allows brides to celebrate their heritage while expressing their personal style. It’s all about creating outfits that feel timeless yet fresh, making each bride’s experience truly special.
What role do fabrics and embellishments play in the identity of your brand? Any favorite materials you prefer to work with?
Fabrics and embellishments are at the heart of my brand’s identity. I work with a variety of materials but I often find myself drawn to raw silk, net and tissue for their beauty and versatility. Intricate handwork and fine detailing are essential to my designs, as they bring each piece to life and showcase the craftsmanship I value. Ultimately, it’s about using quality materials to create unique, luxurious pieces that resonate with brides.
Can you share a memorable experience from working with a bride? How do you ensure the bridal look reflects her personality?
Each bride is special to us since we offer full customizations. Every bride walks into our studio with a unique vision and leaves with the dress of her dreams. We guide them in choosing the right fabrics and shades, ensuring that every detail aligns with their preferences and personality. It’s incredibly rewarding to see each bride’s excitement as she tries her dream bridal, knowing we’ve helped her bring her vision to life.
What challenges do you face as a couture designer in Pakistan, and how do you overcome them?
As a couture designer in Pakistan, one of my biggest challenges is sourcing high-quality materials and skilled artisans familiar with traditional techniques. I overcome this by building strong relationships with reliable suppliers and constantly exploring new innovations in the industry, ensuring my designs remain relevant while honoring our heritage.
Your jewelry business, Kundun.co, complements your couture work beautifully. How do both ventures inspire each other?
My jewelry business, Kundun.co, lets me play with different gemstones and unique designs, adding a fresh layer to my creativity. While couture is all about fabric and silhouette, jewelry focuses on showcasing the beauty of stones and intricate details. This balance between the two inspires me daily, allowing me to create pieces that complement each other beautifully.
With increasing international exposure, do you have plans to expand your couture or jewelry brand globally?
Absolutely! With the increasing international exposure from my exhibitions in Dubai, Doha and the USA, I’m excited to expand my couture and jewelry brands globally. I already have an international clientele that appreciates our craftsmanship, and I look forward to reaching even more customers who resonate with my aesthetic.
What advice would you give to aspiring designers wanting to enter the world of bridal and formal couture?
My advice is to find your own personal aesthetic and stay true to it. It’s essential to experiment and evolve your style but maintaining a core identity will help you stand out in a competitive market. Focus on honing your craft, understanding fabrics and techniques and listening to your clients. Remember, the best designs come from a place of passion and authenticity, so let that shine through in every piece you create.
Lastly, what can we expect from your upcoming collections? Any exciting projects or collaborations on the horizon?
In my upcoming winter collection, you can expect a stunning selection of heritage pashmina shawls, including Shikargarh and Sui Jama, alongside elegant winter silhouettes perfect for layering. I’m excited to unveil this collection soon, and there’s a special showcase in the works that I can’t wait to share with everyone.
Alina and Fatima, two passionate fashion enthusiasts with rich backgrounds in Journalism, PR, and Marketing, are back with a second exceptional exhibit, perfectly timed for winter and the bustling wedding season of 2024. With a keen eye for curating an extraordinary shopping experience, they’re on a mission to bring an impressive selection of winter and bridal collections under one roof. Their dedication to showcasing diverse brands and trends makes this exhibit a must-visit for anyone seeking style and sophistication this season.
With your background and experience in the world of fashion, journalism and PR, what inspired you to shift into the world of fashion exhibitions, and how did Numaish come to life?
Alina: During a casual weekend hangout, Fatima shared her observation about the challenges faced by vendors at fashion exhibitions and how there’s apparent favoritism. That sparked an idea and I suggested her that we create our own platform, and the rest, as they say, is history.
I believe that my extensive understanding of fashion and consumer needs, combined with my networking skills played a pivotal role in the creation of Numaish.
Fatima: I was inclined towards designing clothes all my teenage life and after my masters degree in manufacturing management from Canada I decided to set up my own clothing unit. I participated in various fashion exhibitions in Lahore over the years and always found vendors dissatisfied about something or the other. Hence the idea of a fashion exhibition keeping in mind all the issues faced by vendors came into being therefore Numaish was born.
Numaish brings a variety of brands under one roof, creating a unique experience for both designers and customers. How do you curate the brands and ensure each exhibit stands out?
Alina: Our meticulous brand selection process ensures a diverse and exciting showcase, featuring brands that align with our event’s vision and offer unique value to shoppers. To help each brand stand out and make a lasting impression, we provide comprehensive support tailored to their specific needs. This includes expert guidance on booth setup and design, ensuring a visually appealing and functional space. We also offer strategic support in social media promotions and to help brands reach a wider audience and maximize their exposure at Numaish.
Fatima: At Numaish, our goal is to create a dynamic platform that not only showcases a variety of brands but also delivers a memorable experience for both designers and customers. We curate brands through a careful selection process, ensuring a mix of established names and emerging talent to offer diversity. Each brand is evaluated based on its design innovation, quality of craftsmanship, and alignment with the latest trends in ladies’ clothing, accessories and household items. To ensure that every exhibit stands out, we work closely with each brand to highlight their unique selling points. Our aim is to create a balance where every brand has its own spotlight, providing customers with seamless shopping experience.
Fashion exhibitions require a lot of coordination and creativity. What are some of the biggest challenges you’ve faced while organizing Numaish events, and how have you overcome them?
Alina: The biggest challenge was managing budget constraints. Negotiating with vendors and exploring cost-saving strategies without compromising the event’s overall quality proved to be quite demanding. It required careful planning and a willingness to adapt to unforseen circumstances.
Fatima: Attracting a significant number of attendees and engaging the relevant audience for a fashion exhibit is not as straightforward as it might seem. It requires a strategic approach, effective marketing campaigns, and a deep understanding of the desired demographic.
Having worked in fashion and PR, how has your expertise in these fields helped shape the success of Numaish, particularly in building relationships with designers and brands?
Alina: While I’ve successfully (if I say so myself) managed numerous events throughout my 15+ year career, curating my own exhibit required twice the effort and dedication. However, with my industry experience and established reputation, I was able to cultivate trust and foster strong relationships with both participants and vendors.
Fatima: My background in management and experience at various exhibitions allowed me to identify the communication gap between organizers and brands as a major shortcoming. Being a designer and active participant, I prioritize open communication, actively seeking feedback from the designers and incorporating their insights into event planning.
What’s been the most rewarding aspect of running Numaish, and how do you see the platform evolving in the future, especially in Pakistan’s growing fashion industry?
Alina: For me, the most fulfilling aspect was witnessing the success of our vendors. When they achieve significant sales and express their appreciation for the seamless exhibition experience we provide, it reinforces our commitment to creating a supportive and thriving platform for local businesses. Our vision for Numaish is to establish it as an internationally recognized and respected platform.
Fatima: The most rewarding aspect of running Numaish has been the opportunity to create a platform that brings together talented designers and an eager audience, promoting creativity and innovation in Pakistan’s growing fashion industry. Seeing emerging brands get the exposure they deserve and the gratitude that they show towards us after a successful event is overwhelming.
Numaish offers a platform for both established and emerging brands. How do you balance supporting new designers while also featuring well-known names, and what’s your vision for promoting talent?
Alina: We focus on curating a diverse selection, providing guidance and support, creating dedicated showcase opportunities, fostering partnerships, and considering pricing accessibility. The vision for promoting talent is to create a platform that empowers emerging designers to grow and succeed.
Fatima: At Numaish, we balance supporting new designers and featuring established brands by allocating specific areas for emerging designers to ensure they have visibility without competing directly with well-known brands. We offer focused marketing support to emerging designers, boosting their exposure through social media and influencer campaigns. Exhibits are curated to feature a blend of established names and fresh talent, creating a diverse experience for visitors.
In your opinion, what makes a successful exhibit, and how do you tailor each event to reflect current trends while also providing a unique shopping experience?
Alina: The ultimate measure of an exhibit’s success lies in its ability to attract footfall and drive sales. When vendors thrive and express gratitude for the platform we provide, it validates our efforts. We have been analysing the buying patterns and interests of shoppers which allows us to tailor future exhibits to their preferences and ensure continued success.
Fatima: A successful exhibit requires a balanced mix of established and emerging brands to engage diverse customers. Creative and eye-catching displays that reflect each brand’s identity. A focus on current fashion trends, while also offering timeless designs. Well-organized layouts and customer support for a smooth, enjoyable experience.
The fashion industry is constantly evolving. How do you keep Numaish relevant and exciting for both brands and customers, especially in a competitive market?
Alina: We believe in quality over quantity. Our commitment to quality is reflected in our careful selection of brands. We curate a diverse yet cohesive lineup, ensuring that most relevant participants are invited to join Numaish. By avoiding overcrowding, we deliver a unique and memorable experience for our shoppers.
Fatima: Featuring a balanced blend of established and emerging designers to maintain variety and innovation. Utilising social media, influencers, and personalized campaigns to attract and retain the right audience. This approach keeps Numaish dynamic, ensuring ongoing appeal in a competitive market.
How do you think Numaish contributes to the fashion landscape in Pakistan, and what role do you see it playing in promoting local and international brands in the future?
Alina: Numaish has significantly contributed to the Pakistani fashion landscape by promoting local brands, fostering a sense of community, elevating standards, and inspiring emerging talent. In the future, we wish to see it expand its reach internationally, focus on sustainability, promote diversity, and leverage technology to become a global platform for promoting both local and international brands.
Fatima: Numaish contributes to Pakistan’s fashion landscape by providing a platform for local upcoming designers to gain exposure alongside established brands. Supporting these emerging designers, helping them establish themselves in the competitive market. For the future, Numaish aims to attract international brands, creating a global fashion hub in Pakistan. And also aim to take Pakistani brands to the global market.
As business partners, how do you divide responsibilities, and how has your partnership evolved as Numaish has grown in popularity and success?
Alina: I oversee PR, social media management, and marketing initiatives, while Fatima manages vendor relations and operational activities. Participant selection and strategic sponsorship planning is a collaborative effort. Despite certain challenges, our friendship and shared vision for Numaish has been the foundation of our successful partnership.
Fatima: Our responsibilities are divided according to our expertise with Alina’s background in PR and marketing she deals with those two aspects of the business and with my background in Management I deal with vendors and the management aspect of the business. As far as brand selection goes we both share that responsibility. As Numaish has grown, our partnership has evolved to include jointly planning growth strategies and new markets. Expanding our team to handle increased operational demands, allowing us to focus more on innovation and networking. This balanced approach has driven Numaish’s continued success.
This is your call to indulge in the realm of exquisite luxury! In a world of fleeting trends, check in to a collection that stands as a testament to timeless allure and pays an homage to classic chevron prints with timeless embroideries!
Makeup: Usman Kesha
Photographer: Natasha Zubair
A cancer survivor, Amina has transformed her personal battles into a mission to inspire and heal others. As an art teacher and the founder of a dedicated art therapy space for children, she uses the power of creativity to nurture young minds. Beyond the classroom, Amina is also a certified yoga and breathwork instructor, promoting mental and physical well-being through mindful practices. Her story is one of courage, compassion, and empowerment—an inspiring journey of a woman who continues to rebuild, create, and uplift others with unwavering grace.
Can you share the most defining moment of your cancer journey and how it shaped who you are today?
My most defining moment in this painful journey was when the doctors told me that my treatment had doubled to 16 chemo cycles since my cancer was aggressive and was multiplying within hours. At this point all I had was faith. I had lost every other hope and vision at this point.
Being a single mother comes with its own set of challenges. How do you find strength to balance personal struggles and motherhood?
Honestly, I am still learning and unlearning everyday. Motherhood,being sick and pursuing my goals are difficult to balance. Some days I’m strong and other days I’m in my safe space reading books. So there are my highs and lows but for me the balance is to embrace them both fully and listen to my mind and body at that time. this body and mind are with me till the end so everything else can wait.
What advice would you give to people facing life-altering hardships?
Id say to hang in there and again embraceit. We belive in divine decree so embrace the pain as yours too. And trust the process that you were choosen to change and grow.
How did art become a therapeutic tool for you, and what inspired you to open an art therapy studio for children?
Art has been my life source since I was 6 years old. All my life I have formally or informally learned various art forms. Creative expression was my was to share my thoughts and ideas, so for me art was the only way ever. The inspirationtion for the studio was my world , my son Ebrahim. He was 5.5-6 when he was facing fighting parents at home. Right around that timeline I was diagnosed with cancer and was batteling a messy divorce and child coustody case. He was too young to even comprehend what was going on and became silent , he lost his childhood. So during my recovery from treatment I wanted to help him out and every child therapist I went too were a hospital setting which intemidated my kid even more. That’s when I wanted him to express himself through art like I always had. But being a boy child he wasn’t too interested. That’s when I decided to formally train myself as a therapist and as a yoga, meditation and breathwork practionier. And all this lead me to design courses for kids where art is a therapy process.
Could you share a memorable experience where art therapy made a difference in a child’s life?
Oh !! so many. There is one very close to my heart where a 4.5 year old was suffering from anxiety. As much as it hurt me I was sure that childern are not built to feel these emotions since they are conducive to their environments. Allhumdullilah after 2.5 months of sessions he was able to name what he felt and why he felt so.
What are some of your favorite activities or techniques to help children express their emotions through art?
I honestly can’t name one. For me the AHAA moment is my favourite where the child recognises themselves and their emotions as separate beings.
Solo traveling is often seen as challenging, especially for women. What drew you to it, and how has it impacted your life?
Solo travelling was never in my cards, I mean I never even thought of it. Yes iv always loved travelling with family and loved ones. But my childhood friend was persistent for a good 1.5 years that I need to travel solo. I still don’t know what he saw in me but he was sure that ill come out as a more of myself than being defined by the society. So when life was hitting rock bottom that’s when I dared to go solo backpacking for a month internationally. And believe me iv never looked back. We are conditioned to believe that we need people or social setups to survive this life, which is untrue. Your are alone with your thoughts, emotions and feelings. People are there for a little part. So solo travelling made me love myself completely. My confidence, my stability in gait and talk, no rushing things are all beautiful results of my solo travels. And now more than ever I love my company so much that people wonder what is my energy source? Solo travelling is my drug where I reconnect and ground myself.
What message do you share most frequently as a motivational speaker, and how does your personal story resonate with your audience?
Hold on to your faith and trust yourself. You are here for a purpose, it can be as small as moving a prick from a cat’s paw or as big as making a hospital. My personal story is a huge example of it. Although I’m sure I have multiple purposes to fulfill but I’m sure I’m here to help and give in every possible way I can.
Can you tell us about a place you traveled to that transformed your perspective on life?
Gosh I can never forget this. So I was going for my first scuba dive in open waters and my instructor ,who id been learning from over a week now , was revising the kinds of fish and sea creatures id possibly encounter there. We gear up and start our decend, its a lot of over whelm at first to be so weightless and silent all of a sudden. About 5 meters down my panic kicks in and I signal him that I need to get out now. He held my arm really tight and with his othe hand knocked at my goggles and signled me to look at his eyes only. Then he signaled me to breath and asked me to turn. And my eyes burts open, I was infrom of a massive beautiful cave of corals and so many fish around me. I tried to touch the fish and corals and again I was signeled not to. I spent a good hour under water went about 10 plus meters and came back on the boat . The 2 lessons I learned and cried over were every soul needs reassurance from the other that’s litrally it. in any relationship reassurance is all that is needed. Thye tinniest fish in the sea has a boundary and a defense mechanacism then how on earth we humans tell our woman to not have any boundaries in the name of marriage?
How did yoga and breathwork become part of your healing journey, and how do they influence your daily life?
Post cancer was a new aminah that didn’t know this new steroidal body. Yoga breathwork meditation helped me get to a point where I felt ok to exist. Everyday meditation is my staple. I need it to keep myself in check.
What’s the next chapter for you—personally, professionally, or as a mother?
My next chapter is to flow only. Be so fully accepting of whatever comes my way. And make sure I raise a better man for someone’s daughter.
How do you envision the future of your art therapy studio, and what dreams do you have for the children you work with?
I see art therapy as a staple in school cirriculms. And the childern who benefit from it need to help one more person in their surroundings is all I ask.
If you could give one piece of advice to your younger self, what would it be?
Love yourself. You are a complete magical universe who doesn’t need any validation externally. And keep forgiving yourself for any and all the mistakes you make. You are human and that is what humans do.
Muse: Hira Mani
Photography: Waqar Ahmed Butt
Outfit: Mohsin Naveed Ranjha
Jewellery: Sonica jewellers signature