Tara Uzra Dawood celebrated her birthday surrounded by close friends and distinguished guests from across the city’s social and creative circles. The evening was filled with warmth, laughter, and effortless elegance, reflecting her timeless presence.An intimate celebration that brought together friendship, legacy, and joy under one roof.
At Islamia College, Hussain Rehar unveiled Nargis for the debut of LFW Presents. Crimson velvets, luminous golds and intricate hand embroideries redefined bridal heritage with modern precision.
A live performance by Resham set the tone, while she and Ayeza Khan closed the night as showstoppers. Pr: Lotus
Designers, retail powerhouses, and key industry figures marked their presence on the red carpet, signalling strong support for LAAM Fashion Week’s inaugural edition. The evening underscored the platform’s commitment to elevating Pakistan’s fashion ecosystem on both national and global stages. Pr. lotus
Baranh welcomed guests to a thoughtfully curated evening where heritage, flavour, and warmth came
together effortlessly. Pr: Rubia Moghees
Zehra V hosted a chic surprise birthday afternoon tea for her mother at Mövenpick Hotel Islamabad, held at Embers on the 20th floor. The intimate gathering brought together Islamabad’s social elite, who enjoyed live music, a lavish hi-tea, and sweeping city views.
Mazil officially opens its doors in Lahore, introducing a clothing label rooted in artisanal excellence and refined design. The launch welcomed women from across the city who connected with Mazil’s timeless aesthetic, thoughtful craftsmanship, and understated approach to luxury, marking the beginning of a brand shaped by intention.
Pr: Rubia Moghees
Karachi celebrated the launch of State of the Art Almirahs’ new clothing store at Lucky One Mall. The stylish evening was attended by top influencers, showbiz stars, sports personalities, and the city’s social circle. The launch event and PR were impeccably managed by TAKELL Events & PR.
Maraya Rituals hosted an intimate gathering in Lahore, inviting guests to experience the charm of authentic Moroccan skincare. The evening showcased real stories, real glow, and the heritage behind each ritual. A Mediterranean-inspired hi-tea added warmth and culture to the celebration as the brand unveiled its philosophy of beauty rooted in tradition.
PR: Rubia Moghees
A star-studded evening lit up Lahore as Neelofar premiered with all the grace and magic the film embodies. The red carpet buzzed with excitement, heartfelt reunions, and the anticipation of witnessing Fawad Khan and Mahira Khan together on screen once again. The night celebrated cinema, storytelling, and the love this film has already begun to receive.
PR: Ghazi Khan & Shireen Rehman
The grand album launch of Neelofar brought Lahore’s creative elite under one starlit sky. From the magnetic presence of Mahira Khan and Fawad Khan to the city’s top designers and tastemakers, the evening celebrated cinematic artistry, timeless elegance, and the enduring spirit of Pakistani cinema. Pr by Ghazi Khan.
Shades by Abeeha Usman has officially opened its doors at Xinhua Mall, Lahore! From chic festive wear to timeless luxury pret, the store is a celebration of color, craftsmanship, and contemporary elegance. The launch was beautifully hosted by PR maven Rubia Moghees.
Cue Cinema turned into a star-studded dream as Love Guru premiered with glitz, glamour, and glowing reviews. A night where cinema met celebration!
LADIESFUND’s Eid Milan, held under a vibrant yellow & orange theme, brought together trailblazers from across industries for an afternoon of joy, purpose, and powerful networking. With over two lakh raised for
Educate a Girl, the celebration beautifully merged festivity with impact.
Peach Republic opens its flagship store on MM Alam Road, bringing fresh, feminine fashion to the city’s trendiest strip. Known for its playful elegance and modern cuts, the brand is a go-to for every it-girl’s wardrobe. Pr by Rubia Moghees
From iconic designers to cultural powerhouses, Tara Uzra Dawood’s birthday brought together Karachi’s finest for a night of laughter, sparkle, and celebration. The city’s who’s who gathered to honor a woman as timeless as her guest list was iconic.
Desi Table opens its doors in Lahore, bringing the bold, smoky flavors of Gujranwala’s rich culinary legacy to the city’s fine dining scene. A celebration of tradition, technique, and taste — this is desi cuisine redefined.
Zeb & Zeeshan, known for their signature blend of luxury and artistry, have opened doors to a breathtaking new space in the heart of Lahore. This atelier isn’t just a store—it’s a statement of elegance, creativity, and craftsmanship.
Pr by Aamir Mazhar
Designer Hassan Sheheryar Yasin hosted a soulful iftar at Wazir Khan Baradari, marking 31 years in fashion and 50 years of impact by SOS Children’s Villages Pakistan. An evening of heritage, generosity, and heartfelt celebration.
Momna Hamza unveiled her stunning Eid collection last night at Studios in Phase 4, DHA. A night filled with elegance, intricate designs, and timeless craftsmanship, each outfit was a true reflection of festive grace.
Pr: Rubia Moghees
Zehra Valliani, Fashion & Jewellery Designer hosted a lavish birthday party for her mother, Sameena Valliani at Serena Hotel, Islamabad.
Paradox London made a grand entrance in Lahore with its much-anticipated launch at Dolmen Mall, bringing its signature elegance and statement footwear to the city’s fashion-forward crowd. The event was nothing short of glamorous, with the stunning Hania Aamir making a presence, adding to the excitement of the evening. PR maestro Rubia Moghees
When Pakistan’s top influencers, iconic fashion designers, and renowned food connoisseurs come together, magic happens! From style to flavor, star-studded gathering featuring the Hi-Tea Platter at Mystique Restaurant was nothing short of spectacular! Pr: Rubia Moghees
The much-anticipated HUM Bridal Couture Week (BCW) 2024 kicked off with an exclusive launch event at the luxurious Caviar Club in Lahore. Bringing together the crème de la crème of the fashion and entertainment industry, the afternoon set the tone for a celebration of bridal artistry and design excellence. Pr: Ph Solutions
The wait is over! Burger O’Clock is now officially launched in Gulberg near Mall 1! The grand launch was an absolute hit and the crowd’s energy and love for burgers made it a perfect start. Don’t miss out on the legendary burgers everyone’s talking about!
@burgeroclock #GrabTheGoodness #TasteTheLegendary
Iqra university celebrated 24th year of fashion school AIFD with the grand fashion show ‘fashion Odyssey’ the event and PR for the show was organized by Take ll Events & PR, the show direction for the fashion show was handled by Rizwan Beyg
ALIEL jewellery hosted a preview of their bridal edit to a packed house in Ocean Mall, Karachi.
Revisit your cherished childhood memories at the newly relaunched Shezan Restaurant at Fortress Stadium where tradition meets exceptional cuisine. The grand opening was a resounding success attended by the foodie aficionados of the city & prominent media figures alike who gathered to celebrate the nostalgic experience of this famous eatery from the 80’s.
Shamaeel Ansari showcased her “Symposium of Queens” collection at a charity fashion event in Karachi on September 7, 2024, benefiting the Hunar Foundation. The collection honored Hürrem Sultan, Elizabeth I, and Noor Jehan with regal designs inspired by their legacies.
Diamond Direct Luxury opened their second branch in Y Block, DHA with a star-studded event.
LADIESFUND launched in Peshawar with a Who’s Who of Northern KPK women. LADIESFUND President Tara Uzra Dawood came from Karachi to grace the occasion, which was hosted by LADIESFUND Peshawar member Zeba Rehman (Director, Rehman Medical Institute) at the beautiful Peshawar Barracks by Shelton’s Rezidor, as a roundtable with introduction and discussion. The Barracks are owned by LADIESFUND Peshawar member Qurat Ul Ain Khan, who arranged a grand and lavish tea and hospitality for all.
