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Lake City’s New TV Commercial: A Masterpiece by Director/Producer Addeel Niazi

When it comes to advertising in Pakistan, one name consistently stands out – Director/Producer Addeel Niazi. Known for pushing creative boundaries and crafting unforgettable television commercials, Niazi has once again raised the bar with his latest project: an ad film for the renowned real estate developer, Lake City. With the added star power of Pakistan’s most beloved celebrities, Fawad Khan and Mahira Khan, this commercial has captivated audiences both nationwide and abroad.

At the heart of this ad’s success is its irresistibly catchy song. Music has the power to stir emotions and linger in the minds of viewers long after the screen fades to black. Lake City’s new song is more than just catchy – it’s exceptional, a true masterpiece that adds depth and emotion to the brand’s message.

Elevating this creation even further are the magnetic presences of Fawad Khan and Mahira Khan, two of Pakistan’s most versatile and celebrated icons. Both actors command a devoted global following that transcends borders. In this ad film, they embody the Lake City brand with charm and authenticity, making the Lake City experience feel both relatable and warmly inviting. Their profound connection with the audience creates a compelling synergy with Niazi’s directorial brilliance.

Celebrity Allure Meets Brand Essence

What truly sets this TV commercial apart is its flawless blend of celebrity appeal with the brand’s identity. Fawad and Mahira’s captivating presence enhances the ad without overshadowing Lake City’s core message. The stunning shots of Lake City’s landscapes captivate the viewer, creating a visual symphony that resonates with the brand’s spirit. This balance of celebrity charm and brand image results in an unforgettable advertisement that genuinely captivates.

Addeel Niazi: The Creative Virtuoso

In the advertising world, Addeel Niazi has cemented his reputation as a creative virtuoso. His unique vision, masterful storytelling, and ability to seamlessly interweave compelling narratives with visually stunning aesthetics have set him apart as a luminary in the industry. Niazi’s portfolio is a testament to his extraordinary talent, featuring a series of impactful commercials that leave lasting impressions.

Similar to previous campaigns by Director Addeel Niazi and Executive Producer Beenish Niazi for Lake City, this recent commercial is an exceptional presence in real estate advertising. The seamless fusion of the Khans’ undeniable charm and Niazi’s artistic brilliance has created a commercial that is profoundly captivating. With direction that lingers in viewers’ minds, this TVC has the power to ignite the imagination of prospective buyers.

Transcending Traditional Advertising

What truly distinguishes this TVC is its ability to transcend Lake City beyond a conventional housing society. It’s more than an ad; it’s a symbol of aspiration, a portrayal of a desired lifestyle, and a manifestation of dreams. Through the harmonious blend of celebrity appeal, innovative direction, and an unforgettable melody, Lake City has transformed into an emblem of ambition.

In a world inundated with advertisements, this campaign stands out, leaving an enduring legacy for Lake City in the minds and hearts of its viewers. It has forever altered how audiences perceive real estate and the possibilities it holds. This ad film is a testament to the enchantment that can be conjured when celebrity allure, artistic direction, and a memorable melody converge.

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In Feature

HOME GROWN EATERIES Check out in Dubai

Dubai is a foodie’s paradise with local spots offering a mix of traditional and modern flavors. The city’s vibrant food scene and innovative restaurants create unique experiences. For Pakistanis, Dubai’s markets and top-notch cuisine are perfect for exploring amazing homegrown tastes.

Kid-friendly cuisine

SALT, once a popular food truck at Kite Beach, is now a top burger spot. Known for great food and a strong community vibe, SALT serves up delicious wagyu beef and chicken burgers, fries, and cool American diner-style drinks. They focus on sourcing local ingredients, and eco-friendly practices. With cozy indoor and outdoor seating, it’s a must-visit on Dubai’s food scene.

Pitfire is a homegrown gem in Dubai’s pizza world. Located in Jumeirah Lakes Towers, it’s loved for its crispy, artisan dough and high-quality local ingredients. From classic Hawaiian and pepperoni to creative options like the Spudnik (with roasted potatoes, chicken and gorgonzola), Pitfire is a spot that locals will recommend.

Pickl made waves on Dubai’s burger scene in 2019, with its juicy patties and creative toppings. Founded by chef Stephen Flawith, it started in Jumeirah Lakes Towers and has since expanded to City Walk and Souk Al Bahar. Their chicken sando with secret ‘comeback sauce’ and double cheeseburger are popular with the kids. Their karak tea and deep-fried strawberry cheesecake ice cream are perfect for dessert. Pickl also features unique monthly specials like sandwiches and milkshakes.

 

For the Meat-lovers

Located near Al Seef and Al Fahidi cultural neighbourhoods, Al Ustad Special Kabab is a must-visit for meat lovers. It’s famous for generous servings of grilled kebabs and saffron rice that you can tuck into, without breaking the bank. The cozy, family-run spot has a welcoming vibe and you can see a number of photos framed on the walls, of famous patrons who have visited the spot.

If you’re someone experimental and would like to try a fun twist on local cuisine, head to Logma at The Dubai Mall. This spot is a mix of modern vibes and traditional Khaleeji style. Surprised? See it to believe it! From the tasty ‘Chips Oman’ sandwich to lamb machbous and chicken biryani, the menu features all the regional favorites. Don’t skip the lotus karak cake and date pudding—they’re total crowd-pleasers.

To try out authentic Mexican street food, head to Lila on Jumeirah Beach Road. As Dubai’s first wood-fired taqueria (that’s a taco-serving spot, in case you didn’t know), Lila makes fresh tortillas daily. You can enjoy them indoors or on the terrace, and don’t forget to grab a taco from the walk-up window with a strong cup of RAW coffee. Highly recommended.

Lila

Emirati Cuisine

Craving Middle Eastern food with a home-y touch? Then you better be making a reservation at Asma Restaurant. Founded in 2018 by three Emirati sisters inspired by their mom, Asma, this namesake spot now has two locations in Dubai: The Dubai Mall and Al Khawaneej Walk. Their menu features a variety of cuisines from the Middle East, from countries such as Jordan and Egypt, , and the portions are large enough to share.

For a vibrant hangout spot, visit Culinary Boutique in Jumeirah. It’s perfect for chilling with friends over an interesting spread. They serve traditional Middle Eastern breakfasts like red shakshuka and Turkish eggs, plus French toast, eggs Benedict, and more. Their main meal menu features pasta, fresh seafood, prime steaks and burgers. Cherry on the top? They also offer cooking lessons for culinary enthusiasts. Take your pick from their Jumeirah or Al Barsha locations when you’re visiting.

Asma Restaurant

Oriental Cuisine

Akiba Dori is an unmissable spot if you’re into anime and Japanese food. This place, famous for Tokyo-style Neapolitan pizza, also serves up epic yaki udon noodles, chicken katsu curry, and tons of sushi rolls. The vibe is all neon lights and pop art, just like Tokyo’s izakayas. It’s a hit in Dubai’s D3 design district, and is building a home in Dubai Hills Mall and Pavilion at the Beach.

Akiba Dori

For Vietnamese food, hit up Vietnamese Foodies. Starting in Jumeirah Lakes Towers, this spot is now a favourite for authentic Vietnamese eats. Chef Lily Hoa Nguyen’s pho is a must-try. From zesty salads to fresh summer rolls and spicy noodle soups are not to be missed. Their six Dubai branches, including The Dubai Mall and Dubai Hills Mall, offer a delicious experience at great prices.

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In GT Hype

EXPERIENCE SQUAR An experience like no other

Khaadi welcomes you to the Experience Square in Lahore, Y BLOCK DHA, a prestigious thoroughfare in Lahore’s high-profile shopping district. The Experience Square occupies a newly renovated structure with four floors, each designed for connection and discovery. This multi-level store features a striking all glass façade which generates an inside-out feeling amplifying the retail experience.

DISRUPT TRANSFORM

Our logo consists of the Mark of Expression which is a tangible symbol of our brand representing  everything we are: our expressive heritage, our values, our people, our offerings.

The metal and glass retail building is topped with this Mark of Expression looming over Y Block with its inviting atmosphere and contemporary design.

The transparency of our structure allows natural light to penetrate and create a sense of openness and spaciousness. Large glass panels are used extensively in our design, providing scenic views of the surrounding environment. This creates a visually striking and modern aesthetic, as well as a unique experience for those inside the building signaling the brand’s signature design elements.

BASEMENT

This area is dedicated to Fabrics, where you descend the staircase from street level and immediately step into an explosion of creativity and colour. Fabrics are creatively displayed on mannequins, enabling you to visualise and experience the flow and drape.

In addition, we have introduced a convenience line of tailored fabrics into ready-to-wear pieces to cater to your busy schedule.

The basement sees exposed columns and arches accented with hand painted Khaadi motifs. You will witness these icons along a series of carefully designed sequences throughout the space.

GROUND FLOOR

Stepping into this space, you will be stunned by a  Stepping into this space, you will be stunned by a suspended elliptical mesh created by Sohail Abdullah, which serves as a focal point, spanning all four floors. The artwork is made with a mesh of galvanised steel wire in hues of the Khaadi Orange, woven in the primordial weave used to make fabric. The resulting piece appears translucent, flowing and weightless.

The floors, wals and ceilings of the ground floor are  The floors, wals and ceilings of the ground floor are covered with natural colours that give neutrality, warmth and originality to the space, providing an ideal texture to showcase Ready to Wear and Accessories. You wil also discover our designated gifting area, which ogers the convenience to wrap gifts bought at the Experience Square.

Nestled in the corner, our olfactory experience is curated to immerse you in a sensory journey, enabling you to discover your scent.

Boasting a sprawling bright space near the fitting rooms, is the light box, ilustrated by our in-house designer Madiha Sarwar and executed in 3D by Suleiman Faisal. Ful of life, colour, bold shapes and imaginative compositions, this art represents the fierce and fashionable Khaadi woman. The controled use of light combinations changes the perception of the artwork; alowing customers to perceive and feel the space digerently.

FIRST FLOOR

The mosaic stairs come alive with the hand painted arches that lead you into the first floor, which is an extension of Ready To Wear.

For those of you who are willing to try styles that can exalt your search for refined and contemporary femininity, including Shoes and Accessories, this entire space is made to disrupt and transform.

Designed to inspire creativity, a fashion runway  Designed to inspire creativity, a fashion runway hand painted in a stunning colour gradation by Syed Phool Badshah will immerse you in a selfie walkthrough.

SECOND FLOOR

The Fashion Lounge

The light, the artwork and the experience will draw your eyes upwards. With a sophisticated monochrome interior and specially designed lights, the Fashion Lounge aesthetic is a homage to the design language of our premium range. Enhancing your sense of comfort on this floor,  Enhancing your sense of comfort on this floor, our bespoke lounges are created for you to pause, sit back and relax in between your power shopping trip. As a personalised service to you, a fashion expert will be readily available to assist and recommend style options for festive occasions.

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In GT Hype

Pearl Global City Dina

Pearl Global City Dina is a world class housing scheme that aims to provide state-of-the art projects across Pakistan. The major goal of PGC is to improve the living standards of the community by providing world-class residential facilities and amenities. The mega project offers the best modern city infrastructure, convenience, ease of accessibility, and a fool-proof three layer security system.

Developers and Owner

Miss Naz Saleem Malik is the owner and CEO of Pearl Global City. Ms. Malik aims to provide all the primary and luxury facilities at the doorstep of residents at affordable rates. She is the first Pakistani female to kick start a housing society. PG Developers, known for their highly qualified team of experts, are involved in developing the society to meet the international living standards. They are committed to offering world-class conveniences in this exclusive society.

Location and NOC

The key feature of Pearl Global City is that it is located at G.T Road Dina which is a highly accessible location. It is easy and quick to access all nearby cities, which is highly suitable for frequent travelers. PGC acquired more than 5,000 kanals of land and are working for more land quarry. The NOC of the mega project is approved by Tehsil Municipal Authority (TMA).

Master Plan

The master plan of Pearl Global City Lahore is to provide something unique, including all the deluxe and primary facilities within the society to fulfill the promise of a high quality residential scheme. Furthermore, the society offers the best architecture that supports the wide walkways along with cloud-based streetlights, carpeted roads, beautiful parks, underground electricity and sewerage systems, a grand mosque, a community center, hospitals, schools and availability of all utilities as per international standards.

PGC offers highly affordable payment plan for investors. The reservation can be made with a 25% deposit. The remaining 75% can be paid over 30 monthly instalments.

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In GT Hype

GT Hype: A Boutique Experien

GT reviews “The Nishat”

Upon stepping inside Lahore’s “The Nishat,” the hues of black and grey along with the quirky décor items create an experience one might expect from stepping onto a Stanley Kubrick set complete with a tophat-donning doorman. Suited with deluxe and executive rooms, royal and presidential suites and short stay apartments, this snazzy boutique hotel has something for every modern-day traveller.

Checking in, a bell boy accompanied me to my room. The elevators have been jazzed up, eschewing the brushed chrome for white wooden panelling with mirrors on all four sides. The next human contact was a fruit basket and a plate of cookies delivered for my comfort! You can then proceed with business at ease, whether it be catching up with some deskwork while nestling comfortably in your rotating egg chair or washing away the city grime and slop with a soothing bath in the oval-shaped tub outfitted with noob-proof accessories. I finished off the bath with a refresher by stepping under the thunderous rain shower and dowsing myself in delectably scented shampoo and conditioner.

The lobby’s main point of attraction: an aged French-style chandelier custom-designed by Yousuf Shahbaz of "Strata"
The lobby’s main point of attraction: an aged French-style chandelier custom-designed by Yousuf Shahbaz of “Strata”
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The library has a cozy and intimate feel, great for a quiet read or tea with friends


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I finished off the bath with a refresher by stepping under the thunderous rain shower and dowsing myself in delectably-scented shampoo and conditioner

If it’s time for lunch, step out into the plush elevator once more to find yourself in the casual eatery, the pizzeria, with a wood fire oven on site. Climb down a few steps and you’ll find yourself in line with another larger-than-life chandelier from which the name of the restaurant below, The Cube, derives. A window looking out creates a perfect image of candles, fashioned to evoke a candlelit mood over dinner. If you’re too lazy to venture out to either of these eateries, the room service will do just fine, offering a standard variety of steaks, burgers, Pakistani dishes, salads and seafood. When I ordered a steak, the man on the line confirmed that medium-rare actually means a little bloody, and if you know what you’re getting into. This type of service is evocative of the best restaurants in Europe. I ordered a Caesar salad and pepper steak. The salad came across as a bit unembellished, but it had all the trappings of a Caesar salad with which you can’t argue. The saran wrap protecting each food item (thankfully with the exception of the steak) reassures one of a thoroughly clean kitchen. The pepper steak is adequately peppery, but not cooked enough for me! Hot and piping on second arrival, the steak pleased my very Pakistani taste buds! If you fancy a dessert, the walnut pudding accompanied by vanilla ice cream is a most scrumptious option.

Later in the day, once the lunch has settled, you may feel it’s time for some fitness and you can once again travel via elevator to the gymnasium or the pool. The pool is dimly lit and long and narrow, so if you prefer a sunny poolside experience, this is not the pool for you. Find yourself in the gymnasium and it’s a different story: brightly lit with the striking sandblasted window design I found earlier in my room overlooking the bustle of Lahore’s Mahmood Ali Kasuri road. If you have experienced unattended and unmaintained gyms at other hotels, this one truly boasts top-of-the line machines, all brand new and, excuse the pun, in great shape.

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The headboards in the royal suites are specially covered with custom designed
Ikat fabric. Featured here are the Italian bull leather chesterfield in tan
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For conferencing, two finely-tucked away projectors stream down from the ceiling. The conference room was designed to feel like an English private club room
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Asima Joosub, the interior designer of the hotel, commissioned the wall lights backed on German mirrors
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The state-of-the-art gymnasium


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When I ordered a steak, the man on the line confirmed that medium-rare actually means a little bloody. This type of service is reminiscent of the best restaurants in Europe

I went to the Robert Alexander Salon and Spa for some R&R. Got a fantastic haircut and blow dry by the superb Lebanese team who actually live and work at The Nishat. Finally, after having bathed, eaten, worked out and been primped and prepped, one finds one self centrally located. You can whiz off wherever your fancy lies. Feeling like playing the host? Well, invite your friends over for an all-out bash in the banquet room, all 250 if need be. Complete with bar, sound system and, of course, snazzy chandeliers, you can guarantee you’ll be the belle of the ball.

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The mirrors commissioned by Ayesha Jatoi
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The presidential suite features the same modern chandelier and marble coffee-centre table and cross-legged pieces as the others, but much more also


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