How did your background as a surgeon influence your approach to running a business like Ron Jewelry and diamond direct?
After doing my graduation in medicine and surgery I went to US and opened six high end luxury diamond stores. After being successful in the US I came back here in Pakistan and opened Diamond Direct a beautiful store on a beautiful location in Lahore, where we are offering Diamond Rolex. Having said that besides that we also have a lot of varieties of beautiful engagement rings and I have also introduced my own line of engagement rings called the Dazzlers by Dr Imran.
Could you share some insights into the unique qualities and features that set Diamond Direct apart from other diamond retailers in the market?
We have diamonds ranging from PKR 20 Thousand to PKR 20 Million, diamond and gold always has a value having said that the value actually keeps increasing. Therefore whoever wants to invest their money this is indeed the best investment to make.
All my merchandise is imported from USA, all the diamonds that we have are from the US, all our brands are affiliated and certified and not even a one single ring is from any other country. The bottom line is, all the merchandise that I carry are from USA.
As a prominent supporter of charitable institutions and a cancer survivor yourself, how does your jewellery business contribute to philanthropic causes and support cancer patients through its operations or initiatives?
Being a member of the American Cancer Association I always believe in charity and also in giving energy to those who are fighting with cancer. We don’t need to call them a warrior what they actually need is hope, a real hope to live and go through to face the challenge as it comes to them. I being a cancer survivor myself understand how it goes, you need faith and hope and that’s what we need to create for those who are going through this difficult time.
How do you ensure that your customers receive excellent customer service and a personalized experience when purchasing engagement rings or making special orders?
Another specialty that we have are customized diamond engagement rings, every bride needs to look different because that’s the most beautiful moment of their life. So what happens is that we are specialist in that our slogan is, you dream it we create! We are the first one in Pakistan who can customize a diamond engagement ring according to your ideas.
What are your future plans in terms of expanding the business?
Talking about the next 5 years, I have planned to open a new location in Islamabad and then another one in Karachi. We are also working on expanding towards cities like Faisalabad and Sialkot, whereas we also have our offices in Dubai and HongKong.
