Mohsin — A young boy from Gujranwala with big dreams. The one who took the fashion industry by storm making his brand a big fashion house!
How has the journey been so far?
The journey has been incredible. I am so grateful for the opportunity to have been able to share our designs with the world. It has been a long and hard road, but it has all been worth it.
How is the new physical studio adding value to your business?
The new physical studio in Karachi is invaluable to us. We invested a great deal of time and effort into minute cultural details and not only is it a great place to showcase our collections and to meet with our clients.
Tell us about your experience working with Dr. Sarah Gill (Pakistan’s first transgender doctor).
Working with Dr. Sarah Gill was an amazing experience. She is such an inspiring person, and we are proud to have had the opportunity to collaborate with her. She is a true role model for transgender people everywhere and I feel more of us designers/ brands should be working towards highlighting and giving platforms to such individuals.
Which one is your favourite collection till date and why?
It has to be our latest collection, “Chawl: A Karachi Kaleidoscope.” It is one of our first collections that we purposely designed to mirror the spirit of Karachi and its rich history. From the choice of colour palette to fabrics, everything was imbued with Karachi’s spirit. We collaborated with maestro Rizwan ul Haq, and shot it at a picturesque old chawl building.
How was your experience of styling Tan France?
Styling Tan France was an absolute dream come true. He is such a talented and stylish man, and I was so honored to be able to work with him. He was so easy to work with, and he had such a great vision for his look.
What does a typical day of Mohsin Naveed Ranjha look like?
A typical day of Mohsin Naveed Ranjha starts early in the morning with a cup of coffee and a brainstorming session with my team. We discuss our plans for the day and week ahead. Then, I head to the studio to meet with clients and to work on designs. I usually have a few fittings throughout the day, and I always try to make time to meet with my suppliers. In the evening, I usually have dinner with my family and friends.
How do you think the role of a fashion designer has changed since you started your career?
The role of a fashion designer has changed a lot since I started my career. In the past, fashion designers were more focused on creating beautiful clothes and be sort of like celebrities. However, today, fashion designers are also expected to be product managers, and also serve as “social activists” for they are expected to use their platform to make a difference in the world. I am proud to be a part of this change, and I am excited to see what the future holds for fashion designers.
Tell us a bit about the new collection
Our new menswear editorial features sherwanis, kurtas, and shalwars in a color palette of copper brown, rock, and dove grey.The collection is a modern take on traditional silhouettes, we have tried to make structure more free flowing, and voluminous Choice of fabrics makes the ensembles comfortable to wear, while the embroidery and delicate embellishments add a touch of elegance.