An intimate gathering of taste and taste-makers, Yani brought together the city’s most distinguished names for an evening defined by refined flavours and effortless elegance. From beautifully plated creations to a warm, ambient setting, every detail spoke of quiet luxury.
At Islamia College, Hussain Rehar unveiled Nargis for the debut of LFW Presents. Crimson velvets, luminous golds and intricate hand embroideries redefined bridal heritage with modern precision.
A live performance by Resham set the tone, while she and Ayeza Khan closed the night as showstoppers. Pr: Lotus
Designers, retail powerhouses, and key industry figures marked their presence on the red carpet, signalling strong support for LAAM Fashion Week’s inaugural edition. The evening underscored the platform’s commitment to elevating Pakistan’s fashion ecosystem on both national and global stages. Pr. lotus
Clayworks Pakistan — Basant Kite Coasters
Handcrafted ceramic coasters inspired by the geometry and nostalgia of Basant kites. Bold colours and graphic forms bring instant character to everyday tableware. A design-forward way to celebrate tradition through functional art.
Kreations.pk — Basant Kite Earrings
Handmade kite-shaped earrings that capture the joy and colour of the Basant season. Finished with playful detailing, movement, and artisanal charm. Light, festive, and rooted in cultural nostalgia, perfect for seasonal styling.
Lals Chocolates — “You Are My Heart” Valentine Hamper
A thoughtfully curated assortment of handmade chocolates, macarons, and keepsakes. Every detail feels intentional, indulgent, and beautifully presented. An elevated gifting choice where sentiment meets craftsmanship.
Shaakh
A playful yet refined take on Basant jewellery, shaped like kites and finished in warm gold tones with ruby accents.
Select styles feature delicate pearl saharey that add movement and old-world charm. Designed to celebrate the season with craftsmanship that feels festive, not fleeting.
Mazil officially opens its doors in Lahore, introducing a clothing label rooted in artisanal excellence and refined design. The launch welcomed women from across the city who connected with Mazil’s timeless aesthetic, thoughtful craftsmanship, and understated approach to luxury, marking the beginning of a brand shaped by intention.
Pr: Rubia Moghees
Maraya Rituals hosted an intimate gathering in Lahore, inviting guests to experience the charm of authentic Moroccan skincare. The evening showcased real stories, real glow, and the heritage behind each ritual. A Mediterranean-inspired hi-tea added warmth and culture to the celebration as the brand unveiled its philosophy of beauty rooted in tradition.
PR: Rubia Moghees
A star-studded evening lit up Lahore as Neelofar premiered with all the grace and magic the film embodies. The red carpet buzzed with excitement, heartfelt reunions, and the anticipation of witnessing Fawad Khan and Mahira Khan together on screen once again. The night celebrated cinema, storytelling, and the love this film has already begun to receive.
PR: Ghazi Khan & Shireen Rehman
The grand album launch of Neelofar brought Lahore’s creative elite under one starlit sky. From the magnetic presence of Mahira Khan and Fawad Khan to the city’s top designers and tastemakers, the evening celebrated cinematic artistry, timeless elegance, and the enduring spirit of Pakistani cinema. Pr by Ghazi Khan.
Shades by Abeeha Usman has officially opened its doors at Xinhua Mall, Lahore! From chic festive wear to timeless luxury pret, the store is a celebration of color, craftsmanship, and contemporary elegance. The launch was beautifully hosted by PR maven Rubia Moghees.
Misha Amir’s salon opens its doors in Gulberg — a new haven for beauty and style. Launch powered by @rubiamogheespr.
Cue Cinema turned into a star-studded dream as Love Guru premiered with glitz, glamour, and glowing reviews. A night where cinema met celebration!
Peach Republic opens its flagship store on MM Alam Road, bringing fresh, feminine fashion to the city’s trendiest strip. Known for its playful elegance and modern cuts, the brand is a go-to for every it-girl’s wardrobe. Pr by Rubia Moghees
Desi Table opens its doors in Lahore, bringing the bold, smoky flavors of Gujranwala’s rich culinary legacy to the city’s fine dining scene. A celebration of tradition, technique, and taste — this is desi cuisine redefined.
HEMS 2025 introduced Pakistan’s first-ever Gems and Jewelry Show in Lahore, celebrating heritage, craftsmanship, and export potential. Top designers and jewelers collaborated in a stunning showcase managed by Takell Events & PR, with show direction by Rizwan Beyg. The event positioned Pakistan as a rising force in the global luxury and fine jewelry industry.
Zeb & Zeeshan, known for their signature blend of luxury and artistry, have opened doors to a breathtaking new space in the heart of Lahore. This atelier isn’t just a store—it’s a statement of elegance, creativity, and craftsmanship.
Pr by Aamir Mazhar
Designer Hassan Sheheryar Yasin hosted a soulful iftar at Wazir Khan Baradari, marking 31 years in fashion and 50 years of impact by SOS Children’s Villages Pakistan. An evening of heritage, generosity, and heartfelt celebration.
Momna Hamza unveiled her stunning Eid collection last night at Studios in Phase 4, DHA. A night filled with elegance, intricate designs, and timeless craftsmanship, each outfit was a true reflection of festive grace.
Pr: Rubia Moghees
It’s time to turn heads! Jade Online (@jadeonline.pk) just launched their stunning Spring Summer Collection, and Lahore’s finest were spotted rocking the new styles at the event chic looks to bold statements, the who’s who of the city was in full fashion mode!
Pr: Rubia Moghees & Tehmina Khaled of Take ll Events & PR
Paradox London made a grand entrance in Lahore with its much-anticipated launch at Dolmen Mall, bringing its signature elegance and statement footwear to the city’s fashion-forward crowd. The event was nothing short of glamorous, with the stunning Hania Aamir making a presence, adding to the excitement of the evening. PR maestro Rubia Moghees
When Pakistan’s top influencers, iconic fashion designers, and renowned food connoisseurs come together, magic happens! From style to flavor, star-studded gathering featuring the Hi-Tea Platter at Mystique Restaurant was nothing short of spectacular! Pr: Rubia Moghees
The much-anticipated HUM Bridal Couture Week (BCW) 2024 kicked off with an exclusive launch event at the luxurious Caviar Club in Lahore. Bringing together the crème de la crème of the fashion and entertainment industry, the afternoon set the tone for a celebration of bridal artistry and design excellence. Pr: Ph Solutions
The wait is over! Burger O’Clock is now officially launched in Gulberg near Mall 1! The grand launch was an absolute hit and the crowd’s energy and love for burgers made it a perfect start. Don’t miss out on the legendary burgers everyone’s talking about!
@burgeroclock #GrabTheGoodness #TasteTheLegendary
Salma Mudassar of Fashion Boulevard Lahore held her annual multi-designer exhibit to a full house.
Lahore’s newest spot for all food lovers, opens its doors in Gulberg Lahore. Basilico is an Italian restaurant with a fusion of flavours.
The studio meet-and-greet at Jannat Tahir was filled with inspiration, love, and amazing people! Huge thanks to all the incredible people who joined, and to the friends and family who made it extra special. Brand: @jannattahirofficial, PR by @rubiamoghees, Decor: @whimsicalbloom.co, Catering: @jamisdeli
Hussain Rehar unveiled his reimagined studio, Rehar Nagar, amidst the warmth of Lahore. The experience was a visual feast, where art seamlessly intertwined with history, exuding sophistication and evoking the timeless charm of a bygone era. Interior Designer: Mohsin Tawasuli.
Revisit your cherished childhood memories at the newly relaunched Shezan Restaurant at Fortress Stadium where tradition meets exceptional cuisine. The grand opening was a resounding success attended by the foodie aficionados of the city & prominent media figures alike who gathered to celebrate the nostalgic experience of this famous eatery from the 80’s.
Diamond Direct Luxury opened their second branch in Y Block, DHA with a star-studded event.
