Category

EDITORS’ PICK

Category

Arencia — The Viral Korean Skincare Sensation
Arencia Calendula
Rice Mochi Cleanser
The Korean brand taking everyone’s feeds by storm. Loved for its mochi-soft texture and gentle exfoliating formula, Arencia’s Calendula Rice Cleanser has become a cult favourite for sensitive, dry and rough skin. Infused with calming calendula and rice-based clarifying ingredients, it leaves the skin soft, glossy and refreshed without stripping moisture. A viral hit because it truly works.

Sana Safinaz — Winter RTW
Winter RTW by Sana Safinaz
Celebrate with Hailey’s limited-edition birthday staples the snap-on lip case, scented Peptide Lip Tints, and the oversized Bubble Bag to carry it all. Get them together in the exclusive Birthday Set and fill your Bubble Bag with all the Rhode treats you’ve been wanting to try.

Lama — Faux Leather Bomber Jacket
Lama
A cold-weather essential with an edge. This faux leather bomber jacket comes with a high neck, elasticated cuffs and hem, welt pockets, and a concealed zip hidden under a snap-button placket. Sleek but functional, it’s that effortless throw-on piece that instantly makes any winter outfit look put-together and cool. A true wardrobe staple for the season.

Mahah Jamil Accessories
Through intricate designs and carefully chosen materials, Mahah Jamil’s jewelry reflects ancestral artistry with modern finesse. Each piece is a tribute to heritage — celebrating strength, beauty, and timeless legacy.

Peetal NYC
Metal meets modern artistry — Peetal NYC crafts stunning handcrafted metal bags that exude statement luxury. Each piece fuses contemporary design with a nod to South Asian craftsmanship, making it the ultimate accessory for the bold and stylish.

Coco by Zara Shahjahan
From soft karandi printed shalwars to oversized fleece sweatshirts, Coco by Zara Shahjahan blends comfort with understated elegance. These effortless everyday essentials redefine cozy chic with refined, versatile silhouettes.

Sana Safinaz – Safi & Me Drop 2

Co-ords with personality! Safi & Me is back with zodiac-inspired prints and ready-to-wear sets that vibe with your star sign — stylish, effortless, and so you.

Thoughtful Kitchen – Coconut Cloud Smoothie

Say hello to sky in a cup! Tropical, creamy, and antioxidant-rich, this smoothie is gut-friendly, energy-boosting, and almost too pretty to sip.

Organic Lab – Daily Defence

Elevate your everyday protection with Daily Defence SPF 50+ PA+++. A hybrid sunscreen with advanced UV filters, hydration, and antioxidants — silky, lightweight, and perfect under makeup or solo.

Sari Soirée by Dhalak by Naila

A trio of organza dreams with hand-blocked charm:

Coral Reef: Vibrant coral sari with gold block print and banarsi blouse

Floral Fusion: Rust and brown sari with a dull gold sequins border

Artful Contrast: Black and white sari with bold, intricate patterns

Abbas Hair Oil

Your new hair ritual, rooted in nature:

* Promotes growth & reduces hair fall

* Deeply hydrates, adds shine & smoothness

* Soothes dry scalp and prevents dandruff

* 100% natural, chemical-free goodness

Clay Charms by Clayworks Pakistan

Ceramics that make your heart melt:

* Wobbly bowls with tiny bow charms

* Malmo mugs adorned with little hearts

Huda Beauty Lip Contour 2.0

Lip contouring is back — and bolder than ever. Huda Beauty’s viral Lip Contour 2.0 pencils are the ultimate tool for sculpting fuller-looking lips with zero effort. Ultra-creamy, waterproof, and now trending in rich nudes and berry tones, these liners are a must-have for that overlined, defined lip look that’s everywhere right now.

Kiji Retail’s Summer Staples

Minimal, modern, and made to breathe — Kiji’s latest linen layers redefine relaxed dressing. From beach strolls to city errands, these pieces let you move with ease and wear with purpose.

Rhode Pocket Blot Setting Mist

Rhode’s new setting mist is hydration-meets-control in one sleek bottle. With its oil-absorbing formula and refreshing finish, it locks in your makeup and keeps shine in check — all day, all night.

Live Calico

A charming blend of function and artistry, ‘Live Calico’ creates block-printed quilted essentials like toiletry pouches and tote bags. From soft yellow shell-printed zip pouches with tassel details to spacious boxy totes adorned with koi fish and lotus blooms, every piece exudes handcrafted warmth and everyday elegance.

Bibi Pak

Bibi Pak’s jewelry carries the soul of history and craftsmanship. Their ‘Rahimeen’ Teeka is a regal piece handcrafted in pure silver with 24k gold plating and a diamond polki center. Also spotlighted is a pair of vintage ‘baazu bands’ (Zaamin), etched with 24k gold Quranic inscriptions in the rare Koftgari technique—once belonging to Nawab Sadia Dost of Bahawalpur.

Dior’s Dewy Glow Game-Changer

Meet the new Dior Dewy Glow Stick Blush—your shortcut to radiant, custom color. This pH-activated formula adapts to your skin tone, delivering a fresh flush in cool pink or warm coral that lasts up to 12 hours. With its light-reflecting finish, expect cheekbones that look naturally plumped and perfectly lit.

Zar_The Gota Art

If you’re a lover of timeless, handcrafted beauty, Zar_The Gota Art deserves a spot at the top of your wedding season wishlist. Known for their exquisite craftsmanship, this brand brings traditional artistry to life using rich silk fabrics and intricately detailed gota work. From handmade jewelry and statement bags to Iman Zaman tokens, goody bags, pillow covers, and thaalposh for Niaz, every piece is created with love and cultural flair.

Pat McGrath’s Skin Fetish: Glass 001 Legendary Glow Setting Spray

When it comes to legendary glow, Mother Pat McGrath never misses. Her Skin Fetish: Glass 001 Legendary Glow Setting Spray is pure magic in a bottle—designed to give your skin that high-gloss, ultra-dewy “glass skin” finish that looks radiant both in person and on camera.

Avt. Enterprises:

Looking for the perfect way send a Tabaruk box to  a loved one after completing your spiritual journey? Avt.enterprises offers beautifully curated Tabaruk Boxes and Umrah Hadiya sets that make heartfelt gifts for Hajj and Umrah. These customizable gift sets typically include a Turkish prayer mat, marble tasbeeh, zamzam bottle, Turkish cap, khajoor plate, and more — all elegantly packed in a stylish handbag. Ideal for sharing blessings and barakah, their offerings blend tradition with thoughtful presentation, making them a top pick this season.

Salah Quest by Mini Ummati

Turn learning about Salah into an exciting adventure! Perfect for kids 5+, this colorful board game teaches the importance of prayer through fun challenges, questions, and family bonding moments. A meaningful and engaging gift for little ones growing in faith.

Find Your Perfect Match with the New MAC Studio Fix!

Change can be tough, but MAC makes it smoother with their revamped Studio Fix line — now with 78 shades, 24-hour oil control, and refillable compacts. Plus, they’ve lowered the price too! Meet an artist in-store to discover your perfect shade match. Your new fave is waiting!

Sana Safinaz “Safi & Me”

Effortlessly cool and timeless, Safi & Me by Sana Safinaz brings easy, joyful style for the modern woman. Perfect for wherever life takes you.

Turkish Gems & Jewels

This week’s spotlight is on breathtaking Turkish-inspired pieces that blend tradition with timeless elegance. From intricate craftsmanship to regal designs, these jewels are perfect for adding a luxurious touch to your festive look. A true celebration of heritage and beauty.

Collagen Lip Bath—Charlotte Tilbury

Charlotte Tilbury’s new Collagen Lip Bath is a hydrating lip gloss that plumps, smooths, and enhances your lips with a glossy finish. Infused with marine collagen and mustard sprout extract, it helps boost fullness while keeping lips nourished. The heart-shaped applicator adds a luxe touch, making it a perfect everyday pout enhancer.

Palki By Mint & Co

Mint & Co’s new Palki Boxes in elegant white and gold are the perfect way to gift jewelry with a touch of tradition and charm. Inspired by vintage bridal palkis, these beautifully crafted boxes add a luxe, festive vibe to any occasion. Ideal for brides-to-be or as a thoughtful present for your loved ones.

Folia

A Touch of Tranquility – Elevate your Ramadan moments with Folia’s thoughtfully curated gift set — a harmonious blend of devotion and elegance, perfect for gifting or self-reflection. Pair it with their beautifully designed Quran featuring English translation and timeless wisdom from revered scholars. A serene celebration of faith, mindfulness, and meaning.

Dazzle by Sarah

Step into celebration with Dazzle Sarah’s new Eid Khussa collection — delicate florals, pastel hues, and vintage charm handcrafted to perfection. Whether you’re dressing up or keeping it casual, let your footwear be the showstopper this festive season.

Charlotte Tilbury — Fall in Love with Every Look

Charlotte Tilbury’s Soulmate Collection is here to steal hearts — think glowing skin, flushed cheeks, and dreamy tones made for your most romantic moments. Whether it’s a date night or a feel-good glam, this collection is your new makeup muse. Two dreamy palettes — Flawless Pink & Peach — paired with love-effect lipsticks in soft, flirty shades like Naughty Talkand Dream Talk. Your love language just got a glow-up!

Shah Official

Elevate your style with Shah’s exquisite collection, where striking gold jewelry takes center stage. Intricately crafted pieces featuring twisting vines, delicate branches, and mysterious forms evoke power, grace, and sophistication. Pair your statement jewelry with our sleek bags and elegant hats, all crafted to weave elegance and untamed beauty into everyday life.

Blush Filter Liquid — Huda Beauty

Huda Beauty is taking the makeup industry by storm! She has introduced new blush filter shades-A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. Available in 11 shades that work across all skin tones, Blush Filter also has a yummy candy scent to complement the sweet shade names.

Jome

This sweater is a vibrant, hand-knitted masterpiece from JOME, a Pakistani brand that celebrates craftsmanship and comfort. The rainbow cardigan features a stunning patchwork design with bright, contrasting colours, reflecting the rich tradition of hand-knit textiles. Each stitch is carefully crafted, ensuring a soft, cozy feel while embracing a chic, contemporary aesthetic.

Super Boost Skin Tint & Lip Gloss — Makeup Forever

Simplify your beauty routine with this makeup and skincare skin tint. Super Boost Skin Tint comes with nutrient-rich ingredients to nourish and unify your complexion. Low effort, high impact!

Super Boost Lip Gloss gives lips irresistible luminosity and shine. In one stroke, it makes lips visibly fuller and smoother. The formula doesn’t stick or move (lasts for over 4 hours without running).

Luxury Lawn — Zaib

Soft hues, delicate embroidery, and a touch of elegance-this is where tradition meets modern grace. It’s all in the details in this collection by Zaib for Ramadan and Eid both. The collection comes as unstitched & with our custom stitching.

Sadequain Bethak

A visit to the newly opened Sadequain Bethak in Lahore offers an enriching experience, adding to the charm of the vibrant Gali Surjan Singh. This thoughtfully curated space goes beyond a traditional gallery, immersing visitors in the world of one of Pakistan’s most celebrated painters and calligraphers. Showcasing Sadequain’s personal belongings alongside carefully selected artifacts, the baithak weaves a compelling narrative of his life, artistic journey, and enduring legacy.

Lals

Lals is launching its Valentine’s Very Berry Collection, filled with l strawberry-filled chocolates, smooth milk heart-shaped bon bons and much more. Get your hands on these scrumptious boxes for your loved ones.

Whimsical Bloom

Where flowers tell stories, and sweetness seals the bond! Make this Valentine’s Day unforgettable with Whimsical’s classiest arrangement of flowers and a customised cake of your choice placed in a stunning acrylic box and much more!

The Ultimate Valentine’s Day Pampering at New Look Beauty Clinic & Spa

This Valentine’s Day, show yourself some extra love with New Look Beauty Clinic & Spa’s luxurious self-care packages. Whether you’re prepping for a date night or indulging in some much-needed me-time, their specially curated treatments are the perfect way to unwind and glow.

Black Oak Furnitures

Black Oak Furnitures offers a range of beautifully crafted console tables that blend functionality with aesthetic appeal. Here are some of their notable designs:

Amson Buffet Console

A versatile piece that can serve as both a console and a buffet table. It offers ample storage space, making it both practical and stylish for dining areas or hallways.

Anabel TV Rack

A contemporary TV console that offers both style and storage. Its clean lines and functional design make it a perfect addition to modern living spaces.

Zaib

The co-ord set from Zaib’s winter Pret collection appears to feature a chic and elegant design perfect for the fall/winter season. These co-ords are versatile for semi-formal winter events, reflecting elegance and timeless design with a modern edge.

Ube Collection Kit By Huda Beauty

Every year on her birthday, Huda celebrates with an Ube cake, and that tradition is what inspired this limited-edition electric lilac shade of Easy Bake. Ube Birthday Cake is a deliciously unexpected way to create the perfect blushed & bright undereye. The subtle rosy pigments in this shade help to neutralize, brighten, and blur for the ultimate Ube snatch.

Glazing Milk- Rhode

Glazing Milk by Rhode is a lightweight, milky essence developed to deliver intense hydration and give the skin a luminous, dewy glow. Created by Hailey Bieber’s skincare brand, Rhode, this product is often described as a hybrid between a serum and a moisturizer.

Lama

Mesh Mary Jane flats by Lama, feature a modern twist on the classic Mary Jane design. The shoes are made with a breathable mesh material that gives them a lightweight and contemporary aesthetic. The buckle strap across the top provides a secure and adjustable fit, while the neutral beige color makes them versatile for styling. These flats combine comfort and style, ideal for casual wear or semi-formal occasions.

Amene Official

1. Rooz Kurta (Rohaneh):
– This bright orange kurta is made from “pure Karandi fabric”, blending comfort with artisanal charm.
– The design features colorful embroidered motifs, adding a playful yet elegant touch to the overall look.
– Its minimal yet vibrant style makes it perfect for festive occasions or casual gatherings.
2. Mena Kurta (Rohaneh):
– This deep purple kurta is crafted from “pure Karandi fabric” and features “classic Kashmiri embroidery” on the neckline and sleeves.
– The intricate embroidery adds a timeless elegance to the piece, making it ideal for more formal or traditional events.
– The kurta’s rich color and intricate detailing make it a versatile wardrobe staple.
Both outfits celebrate traditional craftsmanship with a contemporary twist, making them stylish and timeless choices for various occasions.

Dezato’s Lindt Jamocha Cheesecake:

The Sweet Sensation Everyone’s Talking About

Murad Gilani, the visionary behind Dezato, has done it again! Introducing the Lindt Jamocha Cheesecake—a masterpiece blending the rich decadence of Lindt chocolate with the bold, smooth notes of coffee. This indulgent creation has quickly captured the hearts (and taste buds) of dessert lovers, turning it into the most sought-after treat in town.

Sana Safinaz

Sana Safinaz introduces their knitwear matching co-ord collection, designed to keep you cozy and stylish this winter. Perfect for staying warm without compromising on elegance.

ECS

Ecs introduces their debut collection of shoes crafted from banana leather! Eco-friendly, biodegradable, and designed to offer both style and comfort—these shoes are a step toward a more sustainable future.

Sana Safinaz- RTW

Sana Safinaz’s winter ready-to-wear collection is a perfect blend of tradition and modernity, offering luxurious fabrics, intricate embellishments, trendy silhouettes, and a vibrant color palette. Their designs are both elegant and practical, making them ideal for the winter season.

Ideas Home — Bath Linen Set

This bath linens set by Ideas Home The image offers both luxury and comfort. The soft textures, elegant embroidery, and variety of sizes suggest a high-quality bath linen collection suitable for everyday use or as a gift.

FAUX FILLER Extra Shine Lip Gloss by Huda Beauty

A gloss so glossy it’s distracting – all attention is on your lips! A nourishing lip gloss for the shiniest, juiciest lips – it smooths and blurs fine lines, giving a lip filler effect without a tingling sensation, just full-looking, high-shine lips. A lip hydrating formula that melts onto the lips with a non-stick, reflective ‘glass-like’ finish.

My Inception.Home

Myinception.Home presents an exclusive selection of Onyx plates in various sizes, designed to enhance your dining experience with elegance. Discover the White Jasmine two-tier platter, where the delicate beauty of jasmine—often associated with love, sensuality, and grace—shines through. In many cultures, these fragrant white blossoms symbolize purity and divinity. Explore a diverse range of tableware and home accessories that celebrate local craftsmanship and timeless sophistication.

Muzlin Winter ’24 by Sana Safinaz

Each piece is a captivating blend of strength and individuality, thoughtfully designed to narrate its own tale of elegance. Embrace the season’s essence with Muzlin Winter ’24 – a tribute to winter’s natural charm, where softness intertwines with luxury in every detail.

Lama

Cozy and ultra-soft loafers featuring a chic matte-finish buckle. With winter just around the corner, Lama is your go-to destination for stylish, on-trend loafers.

Wrapped With Love

Lovingly crafted with care, these stunning handmade cots for newborns are a perfect blend of elegance and charm. “Wrapped with Love” pours dedication and affection into every piece, using delicate fabrics, frills, ribbons, pearls, and other luxurious details to ensure your baby looks every bit like a prince or princess.

Dr. Arooba Organics

Dr. Arooba Organics is creating a buzz online with incredible client hair transformation stories. Her hair loss serum, combined with rosemary oil, is working wonders for those struggling with severe hair loss. Don’t miss out on these highly sought-after products—they’re selling out fast!

Marvella cakes | Platters

We were blown away by these warm, ooey-gooey brownies from @marv_ellacakes, fresh from the oven. Beautifully presented in a delightful flower bouquet-themed tray, they make the perfect gift for any friend or family member with a sweet tooth. A must-try!

Fix Chocolate Bars

Fix chocolate bars are creating a buzz online, with people going wild over them. All their flavors sound incredibly tempting and delicious, but the Can’t Get Knafeh of It, seems to be a fan favorite. You can find these bars from various online retailers in Pakistan!

EXAGGER-EYES 28HR Volume Mascara — Charlotte Tilbury
Fix chocolate bars are creating a buzz online, with people going wild over them. All their flavors sound incredibly tempting and delicious, but the Can’t Get Knafeh of It, seems to be a fan favorite. You can find these bars from various online retailers in Pakistan!

What makes it MAGIC?

LASH VINYL-BLACK WRAP TECH!
Infused with lash-plumping polymers that coat every single lash for 9X more volume after just one coat, whilst vinyl-black inspired pigments create the illusion of bigger, brighter eyes!

ULTRA-CURVED LASH STYLER BRUSH!
Like a stylist for your lashes, it hugs, grips + separate lashes for instant root-to-tip volume and 2X curl effect! No eyelash curler needed! Plus, the ultra-fine laser-cut fibre bristles fan out, then define lashes for fast, maximised precision!

Mint & Co.

We are just in love with these cute baby announcement boxes!
Baby Lion Parachute themed boxes just have our heart! Celebrate your little one with their adorable new baby lion parachute printed boxes. These uniquely designed boxes offer plenty of space to fill with treats of your choice. Customise the boxes to your preference.

Matilda Cake Puddle By Murrad Gillani

If you are chocolate cake lover then you just can’t miss Murrad’s Matilda cake puddle. It is made of rich and moist chocolate cake layers, frosted with chocolate fudge frosting that is glossy and rich in chocolate flavour.

Hair By Heena Baig

As the summer season starts we all want a hair colour that’s both trending and appropriate for the summers. Heena Baig is offering some amazing hair transformations at the Cutting Edge salon from French balayage to baby lights, low lights, high lights and even beautiful one colour hair dyes.

Mahay By Sana Safinaz

The summer season is here and we all look out for easy, breathable and affordable lawn outfits. Mahay by Sana Safinaz is a perfect pick as the floral prints are so soft and have a cooling effect to the eye. You can style these versatile prints in so many ways.

Mana’s:

If you are in Karachi and are craving for some ooey gooey Nutella filled cookies then Mana’s cookie is a must try. Their one pound super yummy and soft cakes and cookies are just finger licking good!

Marina Homes:

Marina homes offer intricate craftsmanship, beautiful carvings, ornate details, and their style encompasses a sense of elegance and tradition to the furniture pieces. These beautiful and unique coffee tables have our eyes set on them.

Nyx Fat Oil Slick Click:

Lips on slick in just a click! This pigmented balm in click up packaging that dispenses just the right amount of formula, all you gotta do is click it to slick it! Get a fat boost of fat care for your lips with this vegan formula powered with avocado, cloudberry and raspberry oils. This lightweight, buildable balmy formula provides 12hr hydration for all day ultra-comfortable wear and care! Slick so addicting you wanna keep clickin! Available in 12 shades to click from with light as air pigments for a flush of color with a non-sticky, high-shine finish, perfect for everyday wear!

Glided Canvas by Wardah
We all love to decorate our walls and corners with beautiful paintings that add colours and make our rooms, lounge, drawing rooms look very aesthetically pleasing. Get your hands on these Islamic and contemporary art pieces with Gold Leaf by Glided canvas by Wardah which are both exquisite and affordable.

Thanks! it’s M.A.C
This Taupey pink nude with silver pearl lipstick is going viral on the internet. Its ultra-lightweight, smooth-as-silk texture glides across lips with unbelievable slip to instantly elevate your look. Ideal for every day and luxurious in every way, Lustreglass Lipstick is sheer perfection.

Mahnush
Are you looking for some classic furniture items with beautiful digitally encrypted patterns?! Check out Mahnush as they have the most amazing and unique furniture pieces.

Pin It