Sarah Ali Zahid, one of the Directors of Damas Pakistan brings her refined eye to the world of bridal jewelry. She walks us through selecting pieces that elevate your bridal look — from timeless classics to modern heirlooms that shine with meaning and elegance.
With the winter wedding season in full swing, what jewelry trends are you seeing brides gravitate toward this year?
Statement chokers and dramatic earrings, particularly jhumkas, are having a moment this bridal season. There’s also a beautiful shift toward sentimentality, with many brides choosing to reimagine heirloom pieces from their mothers and grandmothers, giving them a modern, personal twist.
Our new bridal campaign, Silsila celebrates this very idea- heirlooms are living legacies. Each piece carries the echoes of those who came before, embodying emotions and memories, and evolves with every wearer, moving through time and telling a story that is uniquely yours.
How can brides choose jewelry that complements the deeper hues and luxurious fabrics often seen in winter bridal wear?
I don’t really believe in tying bridal jewellery to specific seasons. I always encourage investing in pieces that transcend trends, as these are the ones that stay with you for a lifetime and often become cherished heirlooms. Timeless gold jewellery enhanced with polki diamonds and emeralds is a choice that never goes out of style.
What are your top tips for layering jewelry elegantly without overpowering the overall bridal look?
Honestly, it really depends on the look the bride wants to achieve. For the best kind of layering, if she’s going all out with a jhoomar and tikka or matha patti, I recommend pairing a small choker with a larger mala and medium-sized earrings. The biggest faux pas is trying to do it all at once—statement earrings, statement choker, statement mala, and oversized jhoomar and tikka—it ends up looking overwhelming rather than elegant.
Gold or diamonds — what’s taking the spotlight this season, and how can brides strike the right balance between tradition and modernity?
With gold prices on the rise and more people recognizing its value as a sound investment, we’re seeing a surge in gold and white gold bridal pieces this season. For the perfect balance, the most important factor is the bride’s personal style. Whether traditional or modern, the pieces must reflect her individuality, otherwise the look simply doesn’t work.
What timeless jewelry pieces do you believe every bride should invest in — ones that remain relevant long after the wedding?
A beautiful gold mala is incredibly versatile, it pairs effortlessly with traditional outfits as well as saris. Add statement diamond earrings, a delicate diamond string, and a tennis bracelet, and you have the essentials. That said, I always stress that a bride should also invest in small, everyday gold or diamond pieces. Bridal jewellery only comes out a few times a year, but everyday pieces are worn and cherished far more often
Many brides are now opting for personalized or custom pieces. How does Damas cater to that growing demand?
At Damas Pakistan we offer every kind of customization and pride ourselves on being completely flexible. Our approach is simple: give clients exactly what they want. If brides wish to mix and match our designs or change the stones or size, we make it happen. It’s your big day, and we’re here to ensure your jewellery is as perfect and as YOU as possible.
How can brides care for their jewelry before and after the wedding to keep it sparkling for years to come?
It’s very very simple! The most important thing to do is to wrap each piece individually in tissue paper or a soft, lint-free cloth and store them in an airtight container in a cool, dry, moisture-free place. I also recommend taking your jewellery to your local jeweller for a professional clean once a year. Please avoid washing your pieces at home, as detergents and home cleaning methods often damage jewellery.
If you could give one key piece of advice to upcoming brides choosing their jewelry for this winter season, what would it be?
Please, please, please pick jewellery that speaks to you—not your mother, not your aunt, not even your husband. It’s your look, your day, and it should reflect your personal style. Don’t chase trends blindly; what works for an influencer or on social media might not suit you. Focus on what truly complements your features and reflects your individuality. Authenticity always shines through—and it’s that genuine sense of style that makes the final look unforgettable.
