In a world where childrenswear often mirrors adult fashion in miniature, Mehreen, founder of Mini’s by M, has carved a space that feels entirely its own — whimsical, refined, and deeply rooted in storytelling.
Born from a mother’s search for something truly special for her daughters, Mini’s by M has evolved into a luxury kidswear label that celebrates imagination, heritage, and elegance in equal measure. From butterfly fountain layers to heirloom-inspired lehenga cholis, Mehreen designs not just outfits but moments.
In this exclusive feature, she speaks to Good Times Magazine about fairytale motifs, fabric philosophy, desi couture for little girls, and why timelessness will always win over trends.
Rapid Fire with Mehreen
Butterflies or florals?
Butterflies
Pastels or bold jewel tones?
Pastels
Silk or organza?
Definitely silk
Ballgown moment or gharara elegance?
Can’t I choose both?
One word that defines Mini’s by M?
Timeless
Mini’s by M is described as “timeless luxury for young girls.” How did the idea for a luxury kidswear brand first begin for you?
I think it was last year February, when I was looking for Eid outfits for my girls. It would be the same routine before every Eid or wedding event: endlessly scour the internet, search local shops, find nothing that felt truly unique or special. I’ve loved fashion and designing, so at that time it clicked that the best way forward was to start something small, design a few clothes and see what happens. And here we are today!
Your aesthetic feels whimsical yet minimal — butterflies, stars, florals, cherries, seashells. What draws you to these fairytale-inspired motifs?
I’m a literature major, and a romantic at heart. I like to make stories out of everything, and weaving a soft, fairytale feeling into every piece. Think of The Little Mermaid, with sea green hues and seashells, or The Grimm’s fairy tales, which I loved reading as a child. My work has dainty details from Snow White to Red Riding Hood, everything that I feel represents childlike imagination and wonder.
Your first collection, *Secret Garden*, explored silk, 3D chikan, net and moonlight textures. How do you approach fabric selection for such delicate, structured silhouettes?
I love playing around with fabrics! With kidswear, unless it’s a wedding wear collection, you don’t focus on intricate embroideries or elaborate patterns the way you would with womenswear. We source the purest fabrics, keeping in mind that young girls are constantly moving rather than sitting still. The silhouettes need to feel flowy and breathable, yet structured enough to hold their shape. I look for materials that are dainty, elegant and luxurious—yet still comfortable. And I love the moonlight fabric. It gives such a princess like shine.
From butterfly fountain layers to floral-shaped sleeves and ballgown drama — how do you balance playfulness with sophistication in childrenswear?
Our designs balance experimentalism with minimalism. We have a simple rule: every outfit should carry a hint of playfulness, or a touch of drama if you must say, but it must still feel timeless. Personally too, I have gravitated towards timeless, elegant couture and accessories rather than something overly seasonal, and I think that perspective translates into my work as well. Even when we create ballgowns, statement sleeves, or dramatic silhouettes, the foundation is always classic.
Your wedding collection introduced traditional elements like lehenga cholis, embroidered birds, and cotton net jackets. What inspired you to merge heritage with youthful design?
I love desi couture, especially motifs that beautifully reflect our culture and traditions. I deeply admire the work our local designers have done in womenswear, whether it’s Deena Rahman, or Shehla Chatoor, or Faraz Manan. Each of them has built their signature style while experimenting with desi silhouettes and heritage motifs.
However in kidswear, there hasn’t been much exploration in that direction. There is so much room to create unique, meaningful pieces that don’t just replicate adult fashion in miniature, but truly set trends for young girls in their own right. Our pieces treat girls as the centrepiece, with each motif meant to mix desi silhouettes with childlike wonder. You’ll see birds and elephants mixed with lehenga cholis and front open jackets, ghararas finished tassels made of golden stars. It’s about creating pieces that honour heritage while infusing it with imagination.
The current Eid collection blends cherries, florals and seashells with traditional chikan and organza ghararas. How do you reinterpret classic Eastern wear for little girls without losing innocence?
For us it’s about balancing traditional designs with storytelling. I want to preserve Pakistani tradition and heritage through ghararas and traditional fabrics, but at the same time infuse each piece with joyful, childlike motifs. We try to keep the structure and craftsmanship intact, then we layer it with playful elements like cherries, florals or seashells to make it feel whimsical and age appropriate. The innocence is in the details: shiny fabrics, delicate hangings and handwork, flowy lehengas and ballgowns for our lovely girls to twirl around in.
“Mommy and Me” pieces are such a heartwarming concept. What does that segment mean to you emotionally as a designer?
I think little girls want to be just like their mommies. It warms my heart to see daughters looking just like their mothers, being clothed just like their mothers, and vice versa. That feeling of belonging, of being each other’s likeness and of also having the chance to match outfits together, is what I enjoy witnessing.
Luxury kidswear often walks a fine line between comfort and couture. How do you ensure Mini’s by M outfits remain wearable for children?
For us, comfort is a non negotiable. We source the purest fabrics to start with. Every element of our garments, including our linings and dupattas, are meticulously sourced and tested to ensure it feels gentle against a child’s skin. Breathability and lightness are just as important as visual appeal. As a designer, while I can sketch and plan my heart out, the real responsibility lies in execution. Every embellishment, every stitch, and every loom of fabric is well planned out.
It hasn’t even been a year since your launch, yet the brand has gained impressive traction. What has been the biggest learning curve so far?
I think the biggest learning curve has definitely been maintaining consistency. It was easier in the beginning to manage and send pieces across, but once our brand took off Alhamdulillah, and there was a significantly higher volume of orders, there were one or two instances where we had issues with our fittings, especially with Lehenga cholis which need to be impeccably fitted. I remember we had sent an outfit to the Netherlands and the client had an issue with the opening of the kameez. Without hesitation, we made her a new outfit, paid the extra DHL shipping charges ourselves, and sent it off before her event. That made us realise that quality and consistency must be triple checked before delivery. At the end of the day, care and accountability builds trust, and ultimately keeps our clients coming back.
How would you describe the Mini’s by M girl in three words?
Playful. Delicate. Timeless.
What role does storytelling play in your collections? Do you design with a narrative in mind before sketching?
I start with a few motifs in mind, then my literary background kicks in and a story comes to life. Is the wearer of this outfit walking through a garden? Twirling in a Bridgerton style ballroom? That narrative helps me decide everything from fabric choices to embellishments.
Looking ahead, what is your vision for Mini’s by M over the next five years?
To grow definitely, in the most stable and consistent way possible. To serve our clients in the best way we can. And to design unique creations that are both timeless and true to our heart.
MINI’S Eid Soirée ’26
Mini’s Eid Soiree ’26 is a love letter to the magic of Eid: a celebration woven with childlike wonder, joy, and timeless elegance. Designed for little girls who lead with confidence and imagination, this collection captures the beauty of tradition through a modern, trend-forward lens.
Crafted in flowy, breathable fabrics, each piece is adorned with delicate motifs: playful cherries, soft florals, and whimsical seashells, that echo sweet reveries and festive charm.
True to our design philosophy, Mini’s Eid Soiree ’26 is where experimentalism meets classicism. Soft, childlike details blend seamlessly with refined tailoring, creating garments that reflect stories within them.
Because even at a young age, our girls don’t follow trends.
They set them.
