From radio waves to television screens and global event stages, Sophiya Anjam has mastered the art of storytelling and audience engagement. With over 18 years in the media industry, this award-winning RJ, TV presenter, and emcee has captivated audiences worldwide with her vibrant energy and impeccable hosting skills. A gold medalist and media leader, she has not only hosted some of the most prestigious shows but has also been recognized by the UAE and Pakistani governments for her contributions to media and entertainment. Sophiya’s journey is one of passion, perseverance, and impact—whether she’s leading prime-time radio shows in Dubai, mentoring future media professionals at LUMS, or using her platform for social advocacy. As a recipient of multiple awards, including the “Best Female RJ” and “Voice of the Year”, she continues to redefine excellence in broadcasting. Join us as we dive into an inspiring conversation with Sophiya Anjam, where she shares her experiences, insights, and the secrets behind her success!
How did you first step into the world of media, and what inspired you to pursue it?
Since I was a kid, I always knew that the media was my true calling. The stage and mic were my best friends in school as well as in college. I loved the spotlight, which led me to pursue my Master’s in Mass Communication. A friend of mine who worked at FM91, one of the most popular radio stations back in 2006, asked me to audition as an RJ. It just had to happen—and the rest, as they say, is history!
Can you share a memorable moment from your early days as an RJ or TV presenter?
In 2007, my boss asked me to arrange a celebrity interview, and I knew absolutely no one at that time! I googled a popular Pakistani singer, found his contact details, and called him. To my surprise, Atif Aslam came over to the station just because I asked! He was the first celebrity I interviewed, and he holds a special place in my journey.
As a TV host, one of my most cherished memories is hosting the reunion of Vital Signs on my show Weekend World With Sophie at PTV World with the late Junaid Jamshed. It was an incredible experience, and he kept in touch with me afterward. I felt truly honored to have had that opportunity, and I’ll forever be grateful.
Being a gold medalist, how has your academic success contributed to your career in media?
My education provided a solid foundation for understanding the media. Through my institution, I had the chance to train with leading print publications, advertising agencies, and TV channels. I was fortunate to learn from some of the best, including the brilliant Dr. Mehdi Hasan (late), who spearheaded Gender Studies; the talented Mr. Sarmad Khoosat, who taught me filmmaking; and the veteran Mrs. Moneeza Hashmi, who guided me in documentary-making.
My academic success enhanced my critical thinking, career opportunities, and specialized knowledge, helping me build a strong foundation for my career.
You’ve hosted numerous national and international events. Which one stands out as the most impactful for you, and why?
One event that’s close to my heart is Soul Fest, Pakistan’s biggest food and music festival. I’ve been associated with it since day one and have seen it grow. It provides an economic boost for artists and entertainers while offering families an amazing time in great weather. It’s also given me incredible visibility—truly a solid combination!
Another memorable series of events are the drives for Shaukat Khanum Memorial Cancer Hospital & Research Centre. Hosting their Ramadan drives, charity events, and breast cancer awareness sessions has been a privilege. It’s an honor to have been their ambassador for over a decade now.
How did your time in Washington and Chicago shape your media skills and perspective?
I was selected by the US Consulate for a media training program in the USA, which was a transformative experience. In Washington, D.C., we discussed media ethics, journalism, and women empowerment. In Chicago, I served as an international correspondent on the Maze Jackson Radio Show, going live with the local community to discuss world news.
This experience broadened my horizons, allowing me to observe different cultures, values, and work ethics. It also gave me the chance to break stereotypes, as people were surprised by my fluency in English and confidence.
What has been the most rewarding part of hosting Sounds Good With Sophie and other prime-time shows?
The most rewarding part is the feedback I receive. Hearing from listeners and viewers who’ve followed my journey and seeing their heartfelt messages, poems, and even gifts motivates me. It’s their love and encouragement that keep me going.
Winning prestigious awards like the Gulf News and Being She Excellence Award must have been a proud moment. What do such accolades mean to you?
It was an absolute honor, especially being the only Pakistani in that category. Winning the Best Upcoming RJ & Emcee of the Year award from Gulf News gave me a significant career boost in the UAE, increasing my credibility, opening up networking opportunities, and fueling my personal growth.
How does being a UAE Golden Visa holder reflect on your contributions to media and entertainment?
The Golden Visa is a testament to my professional credibility and contributions to the industry. It’s a recognition that gives you peace of mind for 10 years while adding prestige to your profile. I’m proud to be a UAE Golden Visa holder!
What do you feel is the key to being recognized as a trusted voice in broadcasting?
The key elements are credibility, consistency, authenticity, engagement, professionalism, and building meaningful relationships. Your reputation should precede you, and your work should always deliver value.
Can you tell us more about The S Studio and its mission to empower emerging creators?
The S Studio was my way of giving back to the industry. It’s a hub for content creators, offering audio production facilities for radio spots, podcasts, dubbing, and voiceovers, as well as a creative space for events. It was a passion project designed to foster talent and serve as an incubator for emerging creators. Our tagline says it all: Keep The Spirit Alive!
As a mentor at LUMS, what advice do you give aspiring media professionals?
I always tell them to keep building themselves and never compare their journey to others. Self-awareness is key to growth. Passion, compassion, and consistency are the qualities I advocate. Success takes time, so stay patient and keep going!
How has your role as a goodwill ambassador for Shaukat Khanum and WWF Pakistan impacted your life?
These roles have taught me the power of compassion and advocacy. Shaukat Khanum has shown me that there’s a CAN in cancer—we can beat it. With WWF Pakistan, I’ve embraced sustainable living and learned about environmental and wildlife issues. These experiences have enriched my perspective and purpose.
How do you balance your diverse roles in radio, television, digital media, and acting?
I love staying busy—it makes me feel alive! Radio is my first love, TV is a seasonal favorite, and hosting live events gives me an adrenaline rush. Acting is something I’ve recently explored, and I’m open to more opportunities in the future.
What keeps you motivated after 18 years in the media industry?
The drive to evolve and the love I receive from my fans. Their support is priceless, and it inspires me to keep challenging myself.
What’s your favorite place to travel for work or leisure, and why?
Turkey! It’s the perfect blend of East and West. I love the weather, food, culture, and the warmth of the people. Pak-Turk Dosti Zindabad!
- If you could host a show with any guest in the world, who would it be, and what would you discuss?
I’d love to host Indian PM Modi to discuss peace between Pakistan and India. His Highness, the Crown Prince of Dubai, would be another fascinating guest to talk about opportunities for Pakistanis in the UAE. And, of course, Shah Rukh Khan—he’s been my idol since I was seven!
Where do you see yourself in five years, both professionally and personally?
Professionally, I see myself ruling the UAE media market, running a successful business, and gaining global recognition. Personally, I envision being happily married to a life partner who complements me.
Are there any upcoming projects or collaborations you’re particularly excited about?
I’m excited to see where my drive time radio show ‘Sounds Good With Sophie’ at VibeFM105.4 takes me ahead in the UAE, as some exciting camapaigns are undergoing. I am eager to explore the market here in Dubai and looking forward to capture the hearts of everyone here soon. I’m also looking forward to my international events around the globe. Habibi, it’s now my time to shine globally!