Founder Eman Bachani talks about how her khussas are taking off globally
A girl can never have enough shoes, and we at GT are compulsive shoe-a-holics! The latest label to catch our eye is the funky and bohemian Meraki Design House. Brand founder Eman Bachani, who herself designs  Meraki’s khussas for the international market, catches up with Afshan Shafi to discuss her inspirations, favourite shoe designers and more!
How did you decide on this name for your brand ? tell us more about the team behind Meraki.
Meraki is an untranslatable Greek expression, which means to do something with soul, creativity and love, leaving a piece of yourself in what you create. As I was completing my initial research, I came across so many names but nothing resonated with what I envisioned the brand to be the way Meraki did. The goal for the brand has always been being equally focused on craftsmanship as on showcasing and delivering high quality one of a kind products – and Meraki highlights exactly that.My production team and I are working tirelessly with artisans around the world to bring the best products to our consumers. Other than that we’ve got our PR & communications coordinator who is always making sure that our customers know what we’re up to and how they can find us!
My production team and I are working tirelessly with artisans around the world to bring the best products to our consumers. Other than that we’ve got our PR & communications coordinator who is always making sure that our customers know what we’re up to and how they can find us!
Who are the creative inspirations for your brand?
I have been inspired more by my surroundings than anything else! This is reflected deeply in Meraki products as I have drawn inspiration from Eastern culture and crafts, which are extremely vibrant yet undermined in the West.
Who are your three favourite shoe designers anywhere in the world and why?
Sophia Webster – Other than her distinctive style, I am in love with how she has struck a balance between ‘wow’ and wearable.
Her signature Evangeline shoes are definitely on my list!
Aquazurra – They’re so perfectly tailored for the modern woman and can work in both day or the night, – also I can vouch for them being the absolute comfiest!
Christian Louboutin – Though this may sound clichéd, but his shoes entail a simplicity that just can’t be duplicated
Your dream shoe purchase?
All the Meraki shoes I have yet to make!
Who would you like to see wearing Meraki?
Every GirlBoss that has inspired me to build something that I can call my own; Sophia Amuroso, Whitney Wolfe, Sara Blakely to name a few!
Top five shoes in your own closet?
All my Meraki shoes!
Who is the ultimate Meraki woman?
I think every woman can be the ultimate Meraki woman so long as she dares to be different…
What’s next for your brand?
At the moment, we are working on a new line of accessories for next year. I have a few other tricks up my sleeve, but you’ll just have to wait and see!
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