We talk to fashion designer Maliha Aziz of Farah Talib Aziz about her new collection
Tell us a little about this new collection.Â
Our new collection Miray is an exploration of traditional craft and modern day silhouettes! It uncovers fresh colour palettes and innovative techniques that come together to make your wedding experience unforgettable.
Tell us your vision behind this shoot.
This shoot was based in Shalimar Gardes, Lahore, a stunning location that we were mesmerised by ourselves! The campaign aims to translate how full of life our wedding celebrations are, show casing fun filled events and intimate relationships! The truely majestic Mughal gardens provided the perfect backdrop for this years traditional bridal collection.
How did FTA come into being?
Since I was young I was so interested in learning adda handwork embroidery and stitching a doing it myself. I spent years hand embroidery my own clothes in all sorts of different techniques. It was only when my elder son left for university that I got the courage to start my own work shop! I started with one Karigar who sat in a garage in my house and Alhumdullilah today I have that same Karigar along with 500 plus more!
What are some challenges youâ€™ve faced as a designer in this industry?
There are so many challenges! Basic requirements of running a business; water, electricity, gas, infrastructure, are our main hurdles. Itâ€™s been quite a journey over the past 18 years but now weâ€™ve accepted these challenges and try to take them in our stride.
What is your favourite part about this field of work?
I love all of my team, they are like family to me. Itâ€™s the best part of my day to day routine as so many of them have been with me for over a decade.
What do you do on your days off from work?
I love to spend my holidays with my family; my husband and three kids as well as my most adorable little grandson!
What is something youâ€™d like to change about the Pakistani fashion industry?
I would encourage fashion councils to set some rules and standards! I understand imitation happens but it should be on a high street level not on a designer imitating other designers level. There should be some checks and balances.
What advice do you have for aspiring fashion designers?
Nothing is achievable with out hardwork. We worked for decades to get where we are, nothing comes over night! Try your very hardest and then leave it up to Allah SWT.