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UP CLOSE WITH BEENISH SHAH A Dream of Her Own Design

For Beenish Shah, a future…

Cover shoot

ELARIA A Bridal Story by Aisha Imran

Every bride has a story…

Best Dressed

BEST DRESSED On our radar this fortnight

In WE LOVE March 17, 2021

WE LOVE

In Lahore March 16, 2021

LATEST E-MAGAZINE – MARCH 16-31, 2021

In Press Release March 6, 2021

ARY Peopleâ€™s Choice Awards

Wednesday 3rd March, 2021: Â ARY Digital proudly conducted its first â€œARY Peopleâ€™s Choice Awardsâ€. Commemorating the achievement of Â individuals from entertainment, fashion &…

In WE LOVE March 2, 2021

WE LOVE

LATEST EMAGAZINE
EDITOR’S NOTE

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There is something deeply personal about the clothes we choose for life’s most meaningful moments. They become part of our memories, carrying stories we return to long after the occasion has passed. This issue celebrates that connection between style, sentiment and the people behind the designs.
Gracing our cover is Elaria – A Bridal Story by Aisha Imran, a collection that brings together exquisite craftsmanship, intricate detailing and luxurious silhouettes. With grandeur and romance woven into its designs, Elaria celebrates the bride and the story she makes her own.
Inside, we meet Beenish Shah, who turned a longstanding love of fashion into a label of her own. In our interview, she reflects on her beginnings, the lessons of building a business from scratch and the creative vision guiding her journey.
And don’t forget to explore our most-awaited regular features, Best Dressed and Editor’s Picks, for standout looks and discoveries that have caught our eye.
Happy Reading!
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