COVER STORY Archives

In Cover shoot April 2, 2026

HAMZA CHISHTI building what others talk about, a voice that leads

In a world increasingly shaped by artificial intelligence and digital ecosystems, few voices bridge global innovation and local identity as seamlessly as Hamza Chishti.

As Director of Cloud & AI at Microsoft, his work sits at the forefront of technological transformation, influencing how systems are built, scaled, and experienced across borders.

But beyond titles and territories, Hamza represents a shift. A new narrative of Pakistani leadership that is not confined by geography but defined by impact. Moving between New York and Lahore, he embodies a rare duality; global in execution, deeply rooted in perspective.

At a time when the future is being engineered in real time, Hamza Chishtie is not just part of the conversation, he is helping shape it.

You’re working at the intersection of Cloud and AI at Microsoft. What does your role actually look like on a day to day level beyond the title?

I spend a significant portion of my time working directly with CIOs, CTOs, and senior business and technology leaders to shape enterprise cloud and AI strategy, translating business priorities into scalable, secure technical roadmaps. This includes partnering closely with customer leadership, sales, and account teams to align AI initiatives with measurable outcomes, guiding executive decision-making, and identifying where cloud and AI can create durable competitive advantage. I also collaborate with internal Microsoft leadership on strategic accounts and cross-solution initiatives, ensuring technical strategy, delivery execution, and commercial alignment move forward as a single, coordinated motion.

From Lahore to NYC, how has navigating two very different ecosystems shaped the way you think and build?

Lahore didn’t just shape where I come from—it shaped the leader I became. Growing up there taught me resilience, empathy, and how to lead with people first, especially in environments where resources are limited but ambition isn’t. I miss the food, the language, the warmth, and the culture every day—but I also carry it with me. That lived experience, combined with operating in a hyper-competitive, global ecosystem like New York, has made my leadership style inherently multicultural and entrepreneurial. I lead by blending scrappiness with structure, instinct with strategy, and human context with technical rigor. In NYC, I’m building impact at global scale using everything I learned in Lahore—turning constraints into creativity, diversity into strength, and culture into a real competitive advantage.

What is one misconception people in Pakistan have about working in Big Tech that you would like to correct?

One common misconception in Pakistan about working in Big Tech is that once you get in, the work becomes easy or purely glamorous. The reality is the opposite. Big Tech demands extreme ownership, continuous reinvention, and the ability to operate amid ambiguity at massive scale.

You’re expected to think like an entrepreneur inside a large system—solve undefined problems, influence without authority, and constantly upskill as technology and business models evolve. The opportunity is real, but it rewards discipline, resilience, and long-term thinking far more than pedigree or a single breakthrough moment.

AI is evolving rapidly. What are the most practical real world changes you see it bringing to everyday life in the next few years?

Over the next few years, the biggest real-world impact of AI won’t feel futuristic—it will feel quietly practical. AI will become an always-on assistant that reduces everyday friction: drafting emails and messages in your voice, summarizing meetings you didn’t fully attend, handling scheduling, paperwork, and routine decisions automatically. In healthcare, finance, and customer service, AI will act as a first line of support—triaging issues, personalizing recommendations, and accelerating outcomes rather than replacing humans. At work, the biggest shift will be cognitive leverage: fewer blank pages, faster problem framing, and instant access to context across tools and data. In daily life, AI will help people make better decisions—budgeting, learning, navigating bureaucracy—by turning complexity into clarity. The real change isn’t that AI will do everything for us; it’s that it will give more people expert-level assistance by default.

You are not just working in tech, you are building as well. What drives you to create alongside your corporate role?

I’m an entrepreneur at heart, even inside a large company. Building alongside my corporate role is how I stay connected to purpose, not just progress. Creating keeps me close to real people and real problems—and that’s where meaning lives for me. A lot of the content I share on Instagram isn’t about tech at all; it’s about helping others navigate careers, confidence, and growth, because I genuinely believe life is about lifting others as you climb. Building gives me a way to give back, to share lessons openly, and to create impact beyond titles or organizations. That instinct—to help, to teach, to uplift—is what fuels my creativity and shapes the kind of leader I try to be every day.

What problem are you most interested in solving right now and why does it matter?

The problem I’m most focused on solving right now is access—access to education, opportunity, and belief, especially for talent coming out of Pakistan. I care deeply about making world-class learning and exposure more accessible, but also about something bigger: building a global brand identity for Pakistan that people are proud of when they hear the name. There is extraordinary talent there, but too often it’s constrained by lack of visibility, confidence, or pathways. I want to help change that by creating platforms, sharing knowledge, and investing time in building future leaders—people who don’t just succeed individually, but who lift the perception of an entire country with them. This matters because when education scales and identity shifts, generations change—and Pakistan deserves to be known not just for where it’s been, but for the leaders it’s about to produce.

For young Pakistanis aspiring to break into global tech roles, what are the non obvious skills that actually make the difference?

The skills that make the biggest difference in global tech roles are rarely the ones listed on job descriptions. First is clarity of thinking—the ability to break messy problems into simple, structured ideas and communicate them confidently. Second is context switching: working across cultures, time zones, and perspectives without losing empathy or effectiveness. Third is ownership—not waiting for instructions but proactively identifying problems and driving solutions end-to-end.

Fourth is learning velocity: technology changes fast, but what really matters is how quickly you can unlearn, relearn, and adapt. And finally, presence and storytelling—being able to explain your ideas, your impact, and your value clearly to people who don’t share your background. Talent gets you noticed, but these skills are what help you scale, lead, and stay relevant globally.

How do you personally deal with pressure and decision making at a leadership level?

At a leadership level, pressure is constant, so I’ve learned not to eliminate it but to manage my relationship with it. I slow decisions down mentally, even when timelines are fast—separating signal from noise and focusing on what truly matters versus what’s just loud. I rely heavily on first principles, lived experience, and diverse perspectives, especially when decisions affect people at scale. Under pressure, I optimize for clarity, not perfection: make the best decision with the information available, own it fully, and course-correct quickly if needed. What keeps me steady is remembering that leadership isn’t about having all the answers—it’s about taking responsibility, staying human, and making decisions you can stand behind even after the outcome is known.

What does success look like to you at this stage of your life and has that definition changed over time?

At this stage of my life, success looks very different than it used to. Earlier, it was about titles, milestones, and proving myself. Today, success is much more human. It’s about helping others move forward, uplifting people when they need it most, and creating impact that lasts beyond me. It’s found in small wins—seeing someone gain confidence, land an opportunity, or believe in themselves because of something I shared or built. Success is making others happy, contributing to their dreams, and knowing that my work—inside and outside my career—is leaving people better than I found them. That shift has been intentional: from chasing outcomes for myself to building meaning through service, growth, and shared progress.

If you had to build something for Pakistan specifically powered by AI, what would it be?

I am already building something, stay tuned for that

Outside of work, what does a perfect day look like for you when you are completely off the grid?

A perfect off-the-grid day for me is slow, intentional, and deeply human. It starts with good food— something comforting—followed by movement, whether that’s a relaxed game of cricket or table tennis just for fun. I love wandering through new cities without a plan, stopping into a quiet bookstore, picking up a book that finds me, not the other way around. Central Park is a favorite reset—finding a bench or a patch of grass, reading for hours, watching the city move while my mind slows down. Somewhere in the day, giving time at a soup kitchen or helping out reminds me what truly matters. That mix of food, play, service, curiosity, and stillness is what fully recharges me.

How do you maintain balance between a high performance career and personal well being?

I don’t see balance as a perfect equation—I see it as staying rooted. A high-performance career brings intensity, but my well-being comes from anchoring myself in what keeps me whole. Taking time out for Namaz creates space to pause, reflect, and realign my intentions. Regular conversations with family keep me emotionally grounded and remind me of who I am beyond work. Playing music instruments and listening to good Pakistani music helps me slow my mind, reconnect with culture, and reset creatively. Along with movement, good food, and service, these moments give me clarity and calm. When I protect these anchors, I show up sharper, more present, and more human—and that’s what ultimately sustains high performance over the long run.

Rapid Fire

One app you cannot live without >
Whatsapp
NYC or Lahore for life >
Lahore
A book or podcast that changed your thinking >
Peace is Every Step
One habit that keeps you productive >
time boxing my problems
Advice in one line for someone who wants your career path >
Start with intention

In Cover shoot March 17, 2026

RUBY ZAHID & SARAH ALI ZAHID Where Legacy Meets Vision

On this Women’s Day special edition of Good Times Magazine, we celebrate two remarkable women who are shaping the story of luxury jewellery in Pakistan, Ruby Zahid and Sarah Ali Zahid of Damas Pakistan.

What began as a journey rooted in tradition and family heritage has grown into a brand that reflects modern elegance, innovation and the evolving spirit of Pakistani women. From Ruby Zahid’s pioneering role in introducing luxury diamond jewellery to the local market to Sarah Ali Zahid’s fresh vision in marketing, branding and workplace leadership, the mother-daughter duo represents the powerful blend of experience and new-age thinking.

Together, they embody the essence of generational empowerment, honouring craftsmanship and legacy while confidently shaping the future of the brand.

In this conversation with Good Times Magazine, Ruby and Sarah reflect on entrepreneurship, leadership, the changing landscape for women in business, and the values that continue to guide the journey of Damas Pakistan.

In Conversation with Ruby Zahid Founder & Owner, Damas Pakistan

You have been instrumental in bringing Damas Pakistan to the local luxury market. What inspired you to take this step and how did the journey begin?

I come from a legacy of jewellers; my father is a jeweller, as was his father before him, so in many ways jewellery has always been in my blood. I was married very young, at sixteen, and spent much of my early life as a homemaker. My husband served in the UAE Army, so we lived in Dubai for many years before eventually moving back to Lahore after his retirement.

Shortly after returning, we opened the Damas franchise. Initially, it was simply about supporting my husband while raising our daughter, who was still quite young at the time. But over time I became increasingly involved in the business, and what began as helping soon turned into something much deeper. Designing came very naturally to me, as I have always had a flair for it, and jewellery has long been a personal passion. From there, the journey unfolded quite organically and the rest, as they say, is history.

Entering the luxury jewellery industry is no small feat. What were some of the defining challenges you faced in establishing the brand in Pakistan?

We were among the first luxury jewellery boutiques to open in Lahore. Before that, most jewellery stores were traditional family-run businesses that generations of customers had been visiting for years. One of our biggest challenges in the beginning was building trust because we were new to the market.

Another challenge was introducing more modern designs, particularly diamond jewellery, which wasn’t as common at the time. We were also among the first to market our collections using professional campaigns and models. These new approaches were quite different from what people were used to, so it took some time for traditional clients to embrace them.

Jewellery carries deep emotional and cultural meaning in our region. How do you think Damas resonates with the evolving tastes of Pakistani women today?

I think Pakistani women today have a very evolved and dynamic sense of style. They appreciate tradition, but they also want jewellery that feels modern, versatile and wearable in their everyday lives. At Damas, we try to reflect that balance by offering pieces that combine classic craftsmanship with contemporary design.

Many women today are drawn to lighter, more minimal pieces that can transition easily from day to evening while still appreciating the beauty of traditional designs for weddings and special occasions. We try to create collections that allow women to express both sides of their style – timeless heritage and modern elegance.

Ultimately, our goal is to create jewellery that resonates with the modern Pakistani woman – confident, multifaceted and rooted in both tradition and modernity.

As a woman who has built and led a successful business, what does International Women’s Day represent to you personally?

Women’s Day is a celebration of strength, creativity and resilience. For us, it holds special meaning because our brand is built around women – the women who design, wear, gift and pass down jewellery through generations. It’s a reminder of the power of female support and the incredible ways women inspire and uplift one another.

Over the years, how have you seen the role and confidence of Pakistani women evolve, both as consumers and professionals?

Over the years, I’ve seen a remarkable shift in the confidence and independence of Pakistani women, both as consumers and as professionals. Today, women are far more self-assured; they know what they want and they pursue it with clarity and determination.

What I particularly admire about the younger generation is their boldness. They are strong, informed and very clear about their preferences. They make their own decisions and are not easily influenced, which I think is a very positive and empowering change.

What has it been like watching your daughter step into the business and become a part of the brand’s evolution?

It has been incredibly special. Watching my daughter step into the business and bring her own perspective and strengths has been very rewarding. I see her doing things I couldn’t have done myself, especially in areas like marketing, branding and connecting with a new generation of customers, and that makes me very proud.

Every generation brings something new, and seeing her contribute to the growth and evolution of the brand while still respecting the values we built it on has been very meaningful for me.

What leadership values have guided you through your entrepreneurial journey?

Throughout my entrepreneurial journey, the values that have guided me most are perseverance, integrity and a genuine passion for what I do. I really love my work so much. Building a business is never without challenges, but staying committed and believing in your vision is what keeps you moving forward.

Looking ahead, what is your vision for the future and legacy of Damas Pakistan?

My vision for the future of Damas Pakistan is to continue building on the foundation we have created while evolving with the changing tastes of modern women. Jewellery is deeply connected to emotion, celebration and tradition, and I hope the brand continues to be a part of those meaningful moments in people’s lives.

I would like Damas Pakistan to grow while staying true to its values of quality, craftsmanship and timeless designs. Most importantly, I hope it remains a brand that women trust and feel connected to, and one that continues to pass from one generation to the next.

In Conversation with Sarah Ali Zahid Marketing & HR Director, Damas Pakistan

A brand’s identity is deeply connected to its people, especially in a business like ours where relationships and trust matter so much. How do marketing and HR work together to shape that identity?

A brand’s identity is deeply connected to its people, especially in a business like ours where relationships and trust matter so much. Without the people behind it, a brand is nothing.

That’s why I see marketing and HR as closely linked. Marketing shapes how the brand is perceived externally, while HR ensures we build a team that truly embodies those values internally. When your people believe in the vision and feel invested in the brand, that authenticity naturally reflects in the customer experience.

Luxury branding today requires strong storytelling and digital presence. How are you positioning Damas to connect with the new generation of customers?

The new generation wants to feel a genuine connection with the brands they support. It’s no longer just about the product; it’s about identity, values and the story behind what they wear. They want to understand the materials, the craftsmanship and how a piece reflects who they are and what they stand for.

To connect with them, we focus on creating jewellery that fits naturally into their everyday lives. Today’s customers are looking for pieces that are versatile, lightweight and durable; jewellery they can wear from work to social gatherings to working out and throughout their daily routines. We are designing collections that reflect this shift while staying true to our sense of quality and elegance.

Honestly, the younger generation is incredibly inspiring, and we feel fortunate to have such a strong and engaged young clientele supporting the brand.

Working within a family-led business can be both inspiring and challenging. What have been the most valuable lessons you’ve learned from your mother?

From my mother, I learned how to be strong and assertive in what is a male-dominated industry. She truly paved the way, and because of that my own journey has been much easier in many ways. She also taught me the importance of carrying oneself professionally with both confidence and grace.

From my father, I learned the value of integrity in business. He always reminds me that we must conduct our work as honestly as possible in every aspect because one day we will have to answer to a higher power. That belief has stayed with me and continues to guide how I approach both business and life.

In your HR role, how important is it for you to create a workplace culture that supports and empowers women?

Creating a workplace culture that supports and empowers women is extremely important to me. For me, it’s essential that they feel safe, respected and valued in the workplace, and that they have the confidence to grow and succeed.

Being in a leadership position as a woman gives me the opportunity to help create that environment, and I feel a strong responsibility to ensure that women in our team feel supported enough to thrive in this industry. Luxury jewellery has traditionally been a male-dominated profession in Pakistan, so it’s incredibly encouraging to see more young women entering the field today.

What do you believe makes jewellery such a powerful form of self-expression for modern women?

Jewellery has always been a powerful form of self-expression. It carries deep cultural and emotional meaning, often representing love, memories and personal milestones. The pieces a woman chooses to wear often tell a story about who she is and what matters to her.

Especially with the younger generation, I see women choosing jewellery that reflects their individuality – pieces that resonate with their personality, interests and values. In that sense, jewellery becomes more than adornment; it becomes a reflection of identity.

Running a business together as mother and daughter must create unique moments. What has been the most rewarding part of building this journey together?

Ruby:

For me, the most rewarding part has been sharing everything I’ve learned with her and then watching her bring her own perspective and approach to it. It’s very fulfilling to see her take those lessons and make them her own. Of course, spending so much time together and traveling for work has also been very special – those moments create memories that go far beyond business.

Sarah:

For me, it’s been about learning from her every step of the way and building those memories together. Being able to work alongside my mother and carry forward the legacy she has created is something that means a lot to me.

If you could share one piece of advice with young women who aspire to enter leadership or entrepreneurship, what would it be?

Ruby:

Be bold, be confident and never give up. The journey may not always be easy, but perseverance and belief in yourself will take you far.

Sarah:

Ignore the noise and trust your own worth. External validation does not define you, but believing in yourself and staying true to your vision is what truly matters.

In COVER STORY January 16, 2026

FATIMA MASUD’S AMÈNE Where Elegance Learns the Power of Restraint

In a fashion landscape often driven by immediacy and excess, Fatima Masud chooses a different language; one of stillness, intention, and enduring beauty. Through AMÈNE, she has built more than a label; she has shaped a philosophy where elegance is quiet, craftsmanship is sacred, and design unfolds with patience rather than urgency.

Her collections—Lal-e-Nur, Rohaney, Olira, and Nastaran—read like chapters of an evolving narrative, each rooted in emotion, cultural memory, and refined restraint. With silhouettes that honour tradition while embracing modern proportion, AMÈNE speaks to a woman who values presence over performance and depth over display.

This cover feature explores Fatima Masud’s journey, her design ethos, and the calm confidence that defines AMÈNE – an ode to timeless fashion in an age that rarely pauses.

This conversation is a gentle unfolding of her journey of womanhood, craftsmanship, and the philosophy that elegance does not need to announce itself to be felt.

Fatima, before AMÈNE became a name synonymous with timeless elegance, who were you as a woman, and what personal experiences shaped your creative vision?

Before AMÈNE, I was a woman deeply observant of beauty, emotion, and detail. I’ve always been drawn to nuance — the quiet moments, the unspoken strength in grace, and the stories carried within fabric and form. Personal experiences taught me patience, resilience, and the value of refinement over noise. These experiences shaped my creative vision into one that celebrates composure, depth, and enduring elegance rather than fleeting trends.

What inspired the creation of AMÈNE? Was there a defining moment when you knew this brand had to exist?

AMÈNE was born from a desire to create something timeless — clothing that felt intentional, soulful, and enduring. There wasn’t a single dramatic moment, but rather a quiet realisation that the kind of elegance I envisioned wasn’t being represented the way I felt it should be. I knew AMÈNE had to exist as a space where craftsmanship, restraint, and poetry could coexist.

The name AMÈNE carries quiet strength and refinement. What does it represent to you, and how does it reflect the soul of the brand?

AMÈNE represents serenity, confidence, and inner strength. It is not loud or assertive — it’s assured. The name reflects the soul of the brand perfectly: composed, thoughtful, and elegant without effort. AMÈNE is about presence rather than performance.

AMÈNE stands for timeless, poised, and sublime. How do you translate these values into silhouettes, fabrics, and craftsmanship?

These values guide every design decision. Timelessness comes through classic silhouettes reinterpreted with modern proportion. Poise is reflected in balance — never excess, never compromise. Sublimity lies in craftsmanship: handwork that whispers rather than shouts, luxurious fabrics that age beautifully, and details that reveal themselves gradually.

Your work beautifully bridges tradition with modernity. How important is craftsmanship in your design process, and how do you ensure it remains authentic in a fast-fashion era?

Craftsmanship is the foundation of AMÈNE. In an era of speed, choosing slowness is a conscious decision. We work closely with skilled artisans, honouring traditional techniques while adapting them thoughtfully for the modern woman. Authenticity comes from respect — for craft, for time, and for the hands that create each piece.

Who is the AMÈNE woman? How would you describe her lifestyle, mindset, and sense of style?

The AMÈNE woman is confident, discerning, and self-aware. She values quality over quantity and chooses pieces that reflect her inner world. Her lifestyle is intentional, her mindset grounded, and her style refined yet effortless. She dresses for herself, not for validation.

From Lal-e-Nur to Rohaney to Olira to Nastaran, your collections feel narrative-driven. Where do you draw inspiration from when conceptualising a new collection?

My inspiration comes from emotion, cultural heritage and lived experiences. Our collection begins with a feeling — a memory, a state of being, a visual metaphor. From there, the narrative unfolds organically through colour, texture, and form. I see each collection as a chapter rather than a standalone moment.

In today’s world, luxury means different things to different people. What does luxury mean to you personally and through the lens of AMÈNE?

To me, luxury is restraint, longevity, and intention. It is the ability to slow down and choose well. Through AMÈNE, luxury is expressed as quiet confidence — garments that don’t demand attention but command presence through craftsmanship and detail.

AMÈNE delivers worldwide. How do you maintain cultural sensitivity and design relevance for a global audience while staying rooted in your aesthetic?

AMÈNE remains rooted in its identity while allowing subtle adaptability. Cultural sensitivity comes from listening, understanding different sensibilities while staying true to the brand’s core language. Our designs speak universally through elegance, craftsmanship, and balance.

Every entrepreneurial journey comes with challenges. What were some pivotal struggles you faced while building AMÈNE, and how did they shape you as a leader?

One of the greatest challenges was learning to trust my instinct while navigating uncertainty. Building AMÈNE taught me resilience, discipline, and clarity. It shaped me into a leader who values patience, consistency, and thoughtful decision-making over haste.

How conscious is AMÈNE about sustainability, ethical production, and responsible fashion, and how do you see this evolving for the brand?

Sustainability at AMÈNE begins with longevity. We focus on responsible sourcing, ethical craftsmanship, and creating pieces meant to be cherished over time. As the brand grows, this commitment will deepen — with continued emphasis on mindful production and reduced excess.

How would you describe your own personal style? Does it mirror AMÈNE, or is it a departure from the brand’s aesthetic?

My personal style closely mirrors AMÈNE — understated, refined, and intentional. I gravitate toward clean lines, neutral palettes, and pieces that feel timeless. The brand is an extension of my own aesthetic sensibility.

What has been the most validating moment for you so far as a designer and founder?

The most validating moments are when women tell me they feel confident, composed, and themselves in AMÈNE. Knowing the brand resonates emotionally, not just visually is deeply fulfilling.

Where do you envision AMÈNE in the next five years—creatively and globally?

Creatively, I see AMÈNE continuing to evolve while staying rooted in its core philosophy. Globally, I envision a thoughtful expansion — reaching women who appreciate craftsmanship and timeless design, without compromising the brand’s integrity.

If AMÈNE were to be remembered for one thing decades from now, what would you want that legacy to be?

I would want AMÈNE to be remembered for redefining elegance — for creating garments that embodied quiet strength, refined craftsmanship, and enduring beauty.

What would you like to say to women who dream of building something of their own but hesitate to begin?

Begin before you feel ready. Growth comes through doing, not waiting for perfection. Trust your vision, stay patient with the process, and honour your own pace. What you build with sincerity will always find its place.

In Cover shoot December 17, 2025

ALLE’NORA ANNIE’S SIGNATURE SALONS Where Legacy Meets Artistry

From a childhood passion to a beauty empire, Annie and her daughter Noor have redefined bridal makeup in Pakistan. What began with Annie experimenting with makeup for family events has now grown into Alle’nora Annie’s Signature Salons, a space where every client’s individuality shines.

With over 12 branches, hundreds of loyal clients, and a team of highly experienced artists, Annie and Noor bring a perfect blend of tradition, innovation, and personalized artistry to every look.

This mother-daughter duo not only creates breathtaking bridal transformations but also shares a bond that inspires creativity, passion, and excellence in the beauty industry.

Step inside their world as they share the story behind Allenora Annie, the moments that defined their journey, and their secrets to making every bride feel radiant and unforgettable.

Annie, can you share the story behind Alle’nora Annie’s Signature Salons? What inspired you to start this journey?

My journey with Alle’nora Annie honestly began back in grade eight and nine, when I was the girl everyone in my family came to for makeup before weddings or events. I loved getting dressed up, experimenting with looks, and seeing how a little creativity could boost someone’s confidence. That early passion never left me, and over time it grew into the vision for Allenora Annie Signature Salons, a place built on that same love for beauty and the joy of making women feel their best. Alle’nora really started with me, a chair, and a 50-rupee payment made by a family friend for doing their makeup. Now it’s grown into over 12 branches and a few hundred employees.

Noor, what role have you played in the salon’s growth, and how has working alongside your mother shaped your perspective on beauty and business?

I’ve been part of the salon since childhood, basically ever since I can remember. I learned foundation techniques beside my mother using the old Kryolan palettes, since that was the only brand available in Pakistan at the time. I would even walk around with a little ‘feedback notebook’ asking clients how their experience was. I did my first bridal makeup at 12 for a family friend, and that moment made me realize how much I loved this work. Growing up in the salon shaped everything for me. It’s why I later studied anthropology, focused on corporate anthropology, and earned twelve aesthetics diplomas and certificates, all to understand people better and serve them with more intention and skill.

What has been the most memorable moment for both of you in your salon journey so far?

Noor: It’s the same one for both of us, but Mama can tell it better.
Annie: The most memorable moment was when Noor uncovered some shady activity by an employee in our Dubai branch. Noor was only 16 at the time but handled the situation with clarity and responsibility that impressed me. I had to fire the employee, and Noor stepped in to fill the role. Her father would pick her up from school in her uniform and drive her to the salon or even Abu Dhabi for clients. She’d finish late, return home, and repeat school-work-sleep the next day. That period showed how naturally she stepped into the demands of the business without complaint and reinforced her unwavering support and commitment from a very young age.

Annie, what challenges did you face when starting the salon, and how did you overcome them?

The real challenges didn’t appear at the beginning but later, especially when we shifted to Dubai. A false rumor circulated that we had sold the salon and moved abroad, which affected the business. Eventually, we decided to close the Dubai branch to protect the brand at home. Beyond that, the usual industry challenges; coalitions forming against you, poaching, and misinformation were present. You navigate these by staying consistent, focusing on your work, and maintaining strong relationships with clients. I’m grateful for the loyalty of our clients, which has been key to our success.

How do you balance innovation and staying true to your brand’s signature style?

For us, balancing innovation with our signature style is about embracing new techniques while never losing sight of individuality. Trends come and go, and we study, adapt, and evolve with them but we never let a trend overpower the client. Our core philosophy is that every person should walk out with a look uniquely theirs. Innovation simply becomes another tool to enhance that, not replace it.

Annie, looking back at where Allenora Annie Signature Salons began and where it stands today, what are you most proud of?

I’m most proud of how Allenora Annie helped shape Pakistan’s beauty industry. We were the first brand to offer a true one-stop solution for brides; skin, hair, and photography under one roof. We introduced techniques like glitter instead of highlighter before it became mainstream, and we were the first to launch a colourful makeup line. From shoots in the 90s with Babra Sharif to iconic collaborations with models and actors like Reema, Meera, Iffat, Sadaf Kanwal, and designers such as HSY, Mehdi, and Faraz Manan, it’s been rewarding to watch a small vision grow into a name synonymous with bridal beauty and fashion milestones.

What are your top 3 winter wedding makeup tips for brides who want to look radiant but natural?

Noor: First, focus on healthy skin. A well-prepped canvas is essential.
Annie: Winter skin can be dry, so gentle exfoliation, a nourishing moisturizer, and a glowing primer make all the difference. Second, choose a luminous but controlled base. Light layers blend better and keep the skin looking healthy all day.
Noor: Third, build radiance strategically. Cream blush or contour, soft highlighter, and hydrated lips bring life to the face without overdoing it.

Are there any specific shades, textures, or products you recommend for brides in colder months?

For winter brides, skin prep matters most. Cold weather dries out skin, making even the best makeup sit poorly unless hydrated. Gentle exfoliation followed by deep hydration ensures foundations blend seamlessly, cream products melt in, and the overall look stays fresh for hours. Makeup enhances the skin, but great skin prep is the secret to radiant bridal glow.

Any advice for bridal party members to complement the bride without overshadowing her look?

The bridal party should enhance the overall aesthetic while keeping the spotlight on the bride. Opt for softer, muted versions of the bride’s tones, keep skin fresh, eyes defined but not dramatic, and lips subtle. Coordinated makeup creates harmony without stealing attention.

Noor, what’s your personal go-to makeup style for weddings or special events?

It depends on the outfit, but the base must be perfect and everything blended. Bold red lips or full smokey eyes work if they complement the outfit. I prefer makeup that looks like makeup, expressive but elegant, never caked on. The key is enhancing the outfit and personality without forcing trends.

Annie, what is the secret behind Allenora Annie Signature Salons’ unique makeup approach?

Clients come first. Every look starts with what suits them, not what’s trendy. We don’t rank artists; all have at least 15 years of experience. Instead, we match clients to styles — modern or traditional — ensuring quality, consistency, and personalization in every look.

How do you ensure that every bride’s personality shines through in her makeup?

A bride’s personality shows when makeup reflects her choices. We observe her comfort level, style, and reactions during consultation or trial. Tailoring the makeup to her individuality ensures she looks elevated but unmistakably herself.

If you could pick one signature makeup look to represent Allenora Annie Signature Salons, what would it be?

Bold, well-structured eyes paired with soft nude lips. Eye makeup creates depth and symmetry, while nude lips keep the look balanced and timeless. This represents our philosophy: strong technique, refined artistry, and enhancement over overwhelm.

Annie & Noor, how do you bond over work? Any fun traditions in the salon?

Annie: We bond through brainstorming sessions. Noor would absorb my ideas when younger; now we collaborate fully, challenge each other, and evolve together.
Noor: Those sessions are my favorite. I grew up listening to Mama’s creativity and now contributing ideas feels rewarding. We learn from each other constantly.

What’s the best advice you would give to aspiring makeup artists or salon owners?

This industry isn’t easy. Passion is key. Hours are long, competition is fierce, and trends constantly change. Loving your craft will keep you improving and showing up with excitement every day. Everything else becomes manageable once passion leads the way.

In GT Cover Shoot November 16, 2025

ZAHA GOSSAMER ’25 By Khadijah Shah The Unstitched Wedding Festive Collection

As the season of celebration dawns, Zaha unveils ‘Gossamer ’25’ — an unstitched wedding festive collection that captures the essence of romance, artistry, and timeless grandeur. Each ensemble is a dream woven on a delicate net canvas, shimmering with embroidered sequins, pearls, and tinsel that glimmer like sunlight over still water.

Designed for moments that linger — from sunlit mehndis to moonlit vows — every piece flows with ethereal grace, celebrating the beauty of tradition reborn through modern elegance.

Bathed in a serene yet celebratory palette of sunshine yellow, lime green, ice blue, pistachio, ivory, and rose pink, Gossamer ’25 is an ode to joy, emotion, and luminous femininity. Each hue tells a story — of new beginnings, radiant love, and the quiet power of grace.

‘Gossamer ’25’ is more than a collection; it is a celebration of womanhood — a canvas of color and craft, and a whisper of dreams brought to life for the wedding season!

In COVER STORY November 1, 2025

AYESHA IMRAN Shares the story behind Jannataan

Rooted in the philosophy that modesty is not a compromise but a statement, Jannataan emerges as a sanctuary of luxury modestwear. Seamlessly blending couture craftsmanship with serene sophistication, the brand redefines elegance for the modern woman —– one who carries faith and fashion in graceful harmony.

In this exclusive conversation with Good Times Magazine, Ayesha Imran the creative force behind Jannataan shares the story, vision, and essence of a label that’s quietly revolutionizing modest fashion across the globe.

“Two heavens. One expression of timeless elegance.” — Jannataan’s tagline itself feels deeply poetic. Tell us about the story behind the name and the vision that brought this brand to life.

The name Jannataan draws from Jannat, the Arabic word for paradise. It represents serenity, beauty, and purpose. “Two heavens” reflects the dual essence of every woman — her inner world of faith and her outer world of expression. Jannataan was created to harmonize the two, offering modestwear that feels empowering, sophisticated, and emotionally meaningful.

Jannataan redefines modestwear by merging tradition with couture sensibility. What inspired you to blur the lines between modesty and high fashion?

Jannataan was founded on the belief that modesty and luxury are not opposites — they are complementary. The brand was inspired by women who value grace as much as individuality. By merging traditional silhouettes with couture craftsmanship, Jannataan transforms modestwear into a refined expression of contemporary elegance.

The brand’s silhouettes are fluid yet structured, embodying both grace and power. How do you approach the creative process of balancing softness with strength in your designs?

Every Jannataan design is guided by duality — fluid fabrics symbolizing femininity and structured tailoring representing strength. The creative process focuses on achieving harmony between movement and form. This balance ensures that each piece captures the essence of the modern woman: poised, powerful, and graceful. These designs are something that are easier for the woman of the future.

The craftsmanship and fabric choices in your collections speak volumes about attention to detail. Could you share the thought process behind your material selection and design philosophy?

Jannataan’s design philosophy is rooted in timeless refinement. Each fabric is chosen for its texture, flow, and ability to reflect light with subtlety — from soft silks and crepes to fine linens and blends. Every stitch and embellishment is purposeful, ensuring that craftsmanship becomes part of the brand’s visual language. The focus is always on creating pieces that feel as beautiful to wear as they are to behold.

Jannataan positions modestwear not as a limitation but as a statement. How do you think this perspective is reshaping the narrative around modest fashion globally?

By reimagining modestwear as a form of quiet luxury, Jannataan contributes to a global shift in perspective. Modesty is no longer seen as a constraint; it’s viewed as choice, identity, and empowerment. This evolving narrative celebrates women who express strength through subtlety, proving that elegance need not be loud to be powerful.

From flowing abayas to tailored jackets and signature scarves, each piece tells its own story. What emotions or experiences do you want women to feel when they wear Jannataan?

Every Jannataan creation is designed to evoke confidence, calm, and connection. The brand’s intention is for women to feel both grounded in their values and elevated in their presence. When wearing Jannataan, one should feel the quiet assurance that comes from authenticity and self-awareness.

Luxury modestwear is gaining prominence worldwide. How do you see Jannataan contributing to this global movement, and where do you envision your brand in the next few years?

Jannataan aspires to be a leading voice in global luxury modestwear. The brand’s vision is to bridge cultural heritage with contemporary sophistication, resonating with women across borders. In the coming years, Jannataan aims to expand internationally through curated showcases, global collaborations, and timeless collections that honor its ethos of grace and refinement. We are focusing on expanding Jannataan primarily in Middle Eastern countries, Europe, and Asia.

Fashion today is as much about identity as it is about style. How does Jannataan celebrate individuality within the framework of modest design?

At Jannataan, individuality is celebrated through subtle expression. Each piece is thoughtfully designed to adapt to a woman’s personal aesthetic — versatile, refined, and distinct. The brand’s philosophy emphasizes that true individuality lies in how one carries grace, not in how much one reveals.

The brand embodies serenity, sophistication, and self-assurance. How do these values translate into your creative direction and visual storytelling?

Jannataan’s visual identity reflects a world of calm elegance — muted tones, clean lines, and purposeful imagery. Each campaign focuses on storytelling that highlights strength through stillness. The brand’s creative direction embraces minimalism not as absence, but as intention — where every detail carries meaning.

As the face behind Jannataan, what does modesty personally mean to the brand, beyond fashion?

For Jannataan, modesty is a philosophy of being. It signifies inner peace, dignity, and balance. Beyond garments, it’s reflected in how the brand approaches design, communication, and experience — with thoughtfulness and integrity. Modesty, to Jannataan, is the truest form of sophistication.

You’ve positioned Jannataan as a new era of luxury modestwear. What challenges did you face while introducing this concept, and how did you turn them into opportunities?

Introducing luxury modestwear required redefining perceptions — showing that modest fashion can be aspirational, contemporary, and artistically relevant. The challenge became an opportunity to innovate and elevate modestwear through design, storytelling, and craftsmanship. Today, those same challenges have shaped Jannataan’s identity as a brand that leads with purpose and poise.

Finally, what can we expect next from Jannataan — any upcoming campaigns, international showcases, or collaborations our readers should be excited about?

Jannataan’s upcoming collection is the Wedding Edit. The brand is also preparing for an international showcase and a cross-disciplinary collaboration that blends art and couture. We have recently exhibited in Doha, Qatar. Each new chapter reaffirms Jannataan’s commitment to redefining modesty as timeless luxury.

In GT Cover Shoot November 1, 2024

NAAZ-E-ULFAT A whispered tale of love A timeless dance of tradition and artistry

Rooted in the timeless elegance of traditional craftsmanship, Naaz-e-Ulfat, draws you into a world where each stitch speaks of devotion and artistry. A collection that mirrors the delicate allure of romance through artisanal techniques that once adorned royal wardrobes.

Reviving heritage with a modern lens, Naaz-e-Ulfat showcases gotta work and intricate hammer work that echoes the rhythm of age-old ateliers. The luminous muqaish glistens like moonlight, while chatta patti storytelling intricately binds tradition and splendor.

The palette is a harmonious medley: pastels like lemon, tea pink and mint green evoke the serenity of spring, while bold shades of orange, gold and royal blue capture the vibrant warmth of celebration.

More than a collection, Naaz-e-Ulfat is a love letter to heritage, where timeless beauty, artistry and romance converge to honour life’s most cherished moments.

Featuring: @celina_arif @thesamanmalik
Styling: @yash645
Photography: @tajwarmunir
Makeup: @saad.samie
Jewellery: @farhatalijewellers

In GT Cover Story October 1, 2024

In conversation with the remarkable designer HUSSAIN REHAR

Over the years, he has garnered widespread attention and praise for his stunning couture pieces, which exude an enchanting old-world charm.

We hope you enjoy reading about his inspiring journey, from establishing himself as one of Pakistan’s finest fashion designers to opening his grand, reimagined studio in Lahore, Rehar Nagar.

What inspired you to become a fashion designer, and how did you develop your signature style known for its old-world charm and intricate craftsmanship?

My journey into fashion design was inspired by a deep love for art and storytelling. Growing up, I was always fascinated by traditional craftsmanship and the beauty of the past. There’s something magical about the way history, culture, and art blend together, and I wanted to preserve that in a contemporary form.

As I began designing, my signature style naturally evolved. I wanted to merge old-world charm with modern sensibilities. The intricacy you see in my work is a reflection of the detailed craftsmanship I admire from our heritage. Each piece I create tells a story, blending cultural elements with a modern edge, while still staying true to the elegance and grace of traditional artistry. I draw from everything around me—architecture, nature, history and then translate that into fabric, embellishments, and silhouettes.

Your new studio, Rehar Nagar, in Lahore is a reimagined space. Could you tell us about the vision behind it and how it reflects your design philosophy?

Rehar Nagar is a reimagined store, not just a typical retail space. The vision behind it was to create an immersive environment where customers can experience the brand’s essence firsthand. Every detail of the store reflects our commitment to blending old world charm with contemporary design, making it a space where people can engage with the stories behind each collection. It’s about offering more than just clothes, it’s about bringing the full Hussain Rehar experience to life.

How do you balance tradition with modernity in your bridal couture pieces? What role does heritage play in your designs?

In my bridal couture, I strike a balance by honouring traditional craftsmanship and cultural motifs while infusing modern cuts and innovative techniques. This blend allows the pieces to feel timeless yet relevant, giving brides a sense of both tradition and individuality. However, heritage is the heart of my designs. It provides a rich narrative that I reinterpret in a way that feels contemporary. By weaving cultural symbolism into each piece, I ensure that the designs carry a sense of history while still appealing to the modern bride who seeks something unique and elegant.

Your collections often leave people in awe with their craftsmanship. Can you take us through the process of creating one of your couture pieces, from conceptualization to final product?

Creating a couture piece is an intricate and deeply personal process. It begins with conceptualisation, where I gather inspiration from various sources be it art, architecture or nature. I sketch my ideas, focusing on the story I want to tell through the design. Once the concept is solidified, I select fabrics and materials that align with the vision. This is where craftsmanship truly comes into play; skilled artisans handcraft each element, from intricate embroideries to custom embellishments, ensuring that every detail reflects the quality and artistry we stand for. After the initial construction, we go through several fittings to perfect the silhouette and draping. This stage is crucial to ensure the piece not only looks stunning but also feels comfortable for the wearer. Finally, once all adjustments are made, the piece is finished with meticulous attention to detail, ready to embody the blend of tradition and modern elegance that defines my collections.

What is the significance of old-world charm in your work, and how do you incorporate it into designs that resonate with today’s fashion-forward brides?*

Old-world charm is vital in my work as it reflects rich history and craftsmanship. I incorporate it into my designs through traditional techniques and intricate embroidery, blending them with contemporary cuts and fabrics. This approach allows today’s fashion forward brides to celebrate their heritage while expressing their individuality, creating timeless pieces that feel both classic and modern.

Rehar Nagar is not just a studio but an experience. How do you ensure that each client who walks in feels immersed in your world of couture?

At Rehar Nagar, we create an immersive experience by focusing on the overall atmosphere and aesthetic of the space. The interior is designed to reflect the elegance and artistry, featuring visually stunning displays that showcase our collections. We encourage clients to explore at their own pace, allowing them to fully engage with the craftsmanship and details of each piece. By curating an inspiring environment, we aim to make every visit feel special and memorable, inviting clients into the unique world of Hussain Rehar couture.

Fashion is ever-evolving, but your designs maintain a timeless appeal. How do you stay innovative while staying true to the core of your artistic vision?

To stay innovative while maintaining a timeless appeal, I continuously draw inspiration from various sources art, culture, and nature while staying grounded in my core artistic vision. I experiment with new techniques, materials, and silhouettes, ensuring that my designs evolve with contemporary trends.

However, I remain committed to the craftsmanship and storytelling elements that define my work. This balance allows me to create pieces that feel fresh and modern while preserving the essence of what makes them timeless. By blending innovation with tradition, I aim to resonate with clients looking for both elegance and contemporary flair.

Your work is admired for its bold use of colour and texture. Where do you draw inspiration for these elements in your collections?

I draw inspiration for color and texture from a variety of sources, including nature, art, and cultural traditions. I often look at the vibrant hues found in landscapes, textiles, and architecture, allowing those elements to influence my palette.

Textures play a significant role as well; I explore different fabrics and techniques to create depth and interest in my designs. By blending rich colors with diverse textures, I aim to evoke emotions and create visual impact, ensuring that each collection tells a unique story.

What advice would you give to aspiring designers looking to make their mark in the world of couture, especially in the bridal segment?

To aspiring designers in the bridal segment, my advice would be to stay true to your unique vision while being open to learning and evolving. Invest time in mastering your craft, focusing on quality and craftsmanship, as these are essential in couture. Don’t shy away from experimenting with styles, fabrics, and techniques to find your signature aesthetic. And always listen to your clients and stay attuned to their needs, as this connection will help you create memorable experiences and designs that truly stand out.

In COVER STORY May 16, 2024

In conversation with Anna Kim

Anna is a Korean entrepreneur and noblewoman, who hails from a Pakistani royal family. She is the founder and CEO of Anna Korean Beauty, Kim Production, and Kim Traders.

She has made her debut into the field of entertainment with Netflix Korea. Anna will be seen in Netflix’s latest series, ‘Super Rich in Korea.’ This series highlights the affluent lifestyle of ultra-rich people against the multiethnic backdrop of Korea.

Anna tell us a bit about yourself, your family & educational background.

I was born in Pakistan and relocated to Korea with my family when I was five years old. My father is a businessman. We moved to Korea due to my father’s business endeavors, and my mother, who had previously studied at a Korean university, also embraced the opportunity to settle in Korea and now she runs an NGO for foreigners in Korea.

Having lived in Korea for over 25years, I thought I’ll marry Korean but I found the love of my life in Pakistan. Despite initially expecting my future partner to relocate to Korea, the COVID-19 pandemic disrupted our plans, and after two years of separation, I traveled to Pakistan to marry him. Since then, I’ve been splitting my time between Pakistan and Korea.

My educational journey includes attending Korean elementary school, followed by middle and high school at an American international school in Korea. After completing high school, I pursued a BBA degree from Ewha Women’s University in Korea, renowned as one of the most prestigious women’s universities globally.

I have alot of achievements in Korea such as:

Anna Korean Beauty, CEO
Kim Production, CEO
Kim Traders (SMC-PVT LTD), CEO
Asia Pacific Enterprices (Trading Company), Marketing Director (2015-present)
Secretary General, Melting Pot Nonprofit Organization (2017-present)
English Urdu Interpreter, Ministry of Justice (2013~2019)
UN-Habitat Global Ambassador (2020~present)
Ministry of the Interior and Safety – Safety Public Relations Ambassador (2020~present)
Korea Rural Community Corporation Rural Tourism Supporters (2020~Present)
DS Laboratories Korea (Global Marketing Director) (2013~2014)
Korea International Trade Association – University student trade camp held (2013~2014)
Korea International Trade Association – Global Trade Ambassador (2013~2014)
PSAK Pakistan Student Council Female Representative (2014~2016)
Asiana Airlines/Asiana Dream Wings (Project for Korea’s multicultural policy and education program) 2013~2013)
Lecture, Department of Korean Language, National University of Foreign Studies (NUML University), Pakistan (2013.1~2013.3)
Lee & Won Asian Fellowship/Asian international student talent development program (2012.3~2012.12)
Peple To People International/Ewha Womans University Chapter Vice President (2011.2~2012.12)
Immigration Office Refugee Department Official Urdu Interpreter (2010~2019)
Dongducheon Police Station /

Foreign Affairs Division / Criminal Investigation Division / Traffic Interpreter (2008~2013) 20. Myungwon Culture Foundation Korean Tea Ceremony

Instructor Certification and Tea Ceremony Lectures (2008~2011)

You have been born in Pakistan but raised in South Korea; how different are both the cultures and where do enjoy the most?

Growing up in South Korea after being born in Pakistan, I found myself immersed in two distinct yet enriching cultures. Despite being very young when I moved, my parents made sure to instill in us a deep appreciation for our Pakistani heritage alongside embracing Korean customs, especially during our education at an American school in Korea.

My understanding of Pakistan was initially shaped by encounters with Pakistani refugees at my workplace in Seoul Immigration’s Refugee Center. Their narratives often painted a bleak picture of Pakistan, filled with mentions of terrorism, honor killings, and religious strife. However, my parents reassured me that this portrayal didn’t reflect the reality of Pakistan. Determined to see for myself, I embarked on a journey to NAMAL University in Islamabad during my university break. Teaching Korean language and culture there opened my eyes to a different perspective—one that contradicted the negative portrayal I had encountered.

Exploring Pakistan firsthand, I discovered a country rich in culture and warmth, vastly different from the bleak image often portrayed. After marrying into a Pakistani family, I delved even deeper into Pakistani culture, finding surprising parallels with Korean customs. Inspired by this newfound understanding, I’ve dedicated myself to promoting a positive image of Pakistan in Korea, bridging the gap between perceptions and reality.

These days, I find myself embracing life in Pakistan with newfound enthusiasm, relishing the freshness of experiencing a country I’ve never lived in before. Connecting with my Korean friends and establishing a small Korea community in Lahore has been an immensely rewarding experience. Together, we’re not only exploring potential business opportunities but also fostering cultural exchanges with our Pakistani friends. This immersion into Pakistani life feels like an adventure filled with endless opportunities to learn and grow. The vibrant energy of Lahore, coupled with the warmth and hospitality of its people, has captured my heart. In this new chapter of my life, I’m discovering a profound sense of belonging and excitement, making Pakistan my current favorite place to be.

Anna you are the CEO of Anna Korean Beauty, Kim Production and Kim Traders, how do you manage your businesses?

“After moving to Pakistan following my marriage, I found myself missing the bustling pace of my career back in Korea, where I was involved in various ambassadorial roles. Encouraged by my supportive husband, I decided to reignite my professional journey. When a friend, a renowned Korean director, expressed interest in shooting a K-pop music video in India, I saw an opportunity to showcase Pakistan’s potential in the entertainment industry. Bringing the project to Pakistan marked the inception of my production company.

After a brief hiatus, I noticed a gap in the Pakistani market for premium Korean skincare products. Determined to introduce high-quality skincare at affordable prices, I launched Anna Korean Beauty. This venture aimed to cater to the growing demand for authentic Korean skincare solutions in Pakistan.

My entrepreneurial journey took an unexpected turn when I seized the opportunity to collaborate with Netflix, a decision met with both excitement and apprehension from my family. However, I recognized the chance to portray Pakistan in a different light on a global platform. Through our productions with Netflix, my team and I showcased the diverse beauty and culture of Pakistan, challenging stereotypes and fostering a more positive perception worldwide.”

Tell us about your brands Anna Korean beauty, Kim Production and Kim Traders.

Anna Korean Beauty is renowned for bringing authentic Korean beauty products to Pakistan, curated by Korean experts who understand the essence of Korean skincare and cosmetics. With a focus on quality and authenticity, Anna Korean Beauty is the go-to destination for those seeking the best of Korean beauty.

Kim Production is pioneering the introduction of K-pop culture in Pakistan, igniting a fervor for Korean music, dance, and entertainment. As the first of its kind in the country, Kim Production aims to bridge cultural gaps and create a vibrant community of K-pop enthusiasts through concerts, events, and talent showcases and movie productions.

Kim Traders serves as a vital link between Pakistan and Korea, facilitating the export of Pakistani goods to Korea while offering comprehensive business solutions. With expertise in logistics, market analysis, and trade regulations, Kim Traders streamlines the process for businesses looking to expand into the Korean market, serving as a one-stop destination for all their needs.

What’s your favorite aspect of being an entrepreneur?

My favorite aspect of being an entrepreneur is the profound opportunity to inspire and uplift others, especially aspiring female leaders worldwide. Making a positive impact on society and witnessing the fruition of my ideas are deeply fulfilling motivations that drive me forward. Being a role model for girls everywhere is not just a goal, but a mission I wholeheartedly embrace, aiming to empower and encourage them to pursue their dreams fearlessly.

Tell us all about your Netflix series “Super Rich in Korea”

Step into the lavish world of “Super Rich in Korea,” where opulence knows no bounds. Join us as we delve into the lives of the world’s elite, showcasing the extravagant lifestyles of the ultra-wealthy against the mesmerizing backdrop of Korea’s multicultural tapestry.

Prepare to be enthralled by a dazzling array of characters, from Singaporean tycoons to the Arab world’s equivalent of the Kardashians. Experience the allure of Pakistani entrepreneur Anna Kim and the sophistication of Italian fashion icons, all converging in a spectacular display of wealth and influence.

I tired to highlight Pakistan’s rich cultural heritage, vibrant traditions, and the remarkable achievements of its people. In “Super Rich in Korea,” we’ll showcase the elegance and grace of Pakistani culture , their contributions to art, philanthropy, and business. Pakistan will shine as a beacon of positivity and inspiration in our series, celebrating its beauty, resilience, and the generosity of its people.

How do you think your Netflix series, “Super Rich in Korea” will serve as bridge between Pakistan and Korea?

My Netflix series, “Super Rich in Korea,” holds immense potential as a cultural bridge between Pakistan and Korea. By leveraging the vast reach of Netflix,I am providing a powerful platform to showcase the vibrant tapestry of Pakistani culture, brimming with colors and vitality. I am deliberate efforts to feature Pakistani traditional attire, fashion trends, makeup styles, and lifestyle choices not only celebrate the richness of Pakistan’s heritage but also serve as a catalyst for promoting its burgeoning fashion industry on a global scale. Moreover,my inclusion of Korean cultural elements, such as the tradition of charity food, with a spotlight on kimchi, introduces Pakistani audiences to the diverse and flavorful world of Korean cuisine, fostering cross-cultural understanding and appreciation. Through this compelling narrative lens,I am not just creating entertainment but fostering meaningful connections and dialogue between two distinct yet interconnected cultures, thereby nurturing a sense of unity and shared humanity across borders.

What’s your most satisfying entrepreneur moment so far?

My most satisfying entrepreneurial moment thus far has been the recognition of my journey on a global platform like Netflix, where the dedication and perseverance behind my work were showcased. Additionally, seeing my presence on Korea’s largest billboard was a surreal validation of the impact my endeavors have made. These moments not only affirm the significance of my efforts but also inspire me to continue pushing boundaries and reaching new heights in my entrepreneurial journey.

How do you balance your personal life with the demands of running a business?

Balancing personal life with business demands requires careful planning and boundaries. Setting clear work hours, prioritizing tasks, delegating when possible, and making time for self-care are essential. It’s also crucial to communicate expectations with both work and personal contacts to maintain a healthy balance. In Korea early education focusing on time management and work-life balance can instill important skills for navigating professional and personal responsibilities later in life. It’s a valuable approach that can contribute to a more balanced and fulfilling lifestyle.

How would you describe your leadership style?

My leadership style revolves around prioritizing the well-being and growth of my team, viewing them as a close-knit family. I aim to cultivate a culture of professionalism infused with genuine warmth and empathy. By nurturing this environment, I believe we can not only drive business success but also make a positive contribution to society.

What is Anna’s day like when she’s not out for work?

When I’m not at work, I cherish moments with loved ones, discovering new destinations, and immersing myself in diverse cuisines. Whether it’s bonding with family and friends, embarking on adventures, savoring delicious meals, or diving into the captivating world of Korean dramas, these experiences add depth and joy to my life beyond the realm of work.

Makeup & hair styling: Amber Bashir of studio100salon (Pakistan)

Jacqueline Beauty (Korea)

Wardrobe: MNR Design Studio (Pakistan)

JavandiEvent by Sundus Mustafa of Whimsical Parties

Pictures via Netflix Korea

In COVER STORY April 16, 2024

NAUREEN NAWAZ An exclusive interview with,The Makeup Mastero

Naureen tell us a bit about yourself and what inspired you to become a makeup artist?

As a makeup artist, I get to do what I’m truly passionate about. It all started as a hobby, where I would experiment with different makeup looks on myself and my friends. I found so much joy and fulfillment in the artistry of makeup, and it became a creative outlet for me. The more I practiced, the more I fell in love with the transformative power of makeup and how it can enhance someone’s natural beauty. It’s incredible to be able to make people feel beautiful and empowered. I’m grateful that my hobby evolved into a career that allows me to bring joy and confidence to others through makeup.

You have been making waves in the beauty industry with your unique and creative approach to makeup. Tell us about the challenges you had to go through to reach this point.

Thank you so much for your kind words! It means a lot to me. Well, I won’t lie, the journey to where I am today hasn’t always been easy. Like any career, there have been challenges along the way. One of the biggest challenges was building my reputation and establishing myself in the beauty industry. It took a lot of hard work, dedication, and perseverance.

There were times when I faced self-doubt and had to overcome the fear of failure. But I kept pushing forward, constantly learning and growing, honing my skills, and staying true to my unique and creative approach to makeup. It’s important to stay authentic and true to yourself in this industry, even when faced with trends and expectations.

Another challenge was staying up-to-date with the ever-changing beauty trends and techniques. The beauty industry is constantly evolving, and it’s crucial to stay ahead of the game. I had to invest time and effort into learning new techniques, attending workshops, and keeping myself inspired and motivated.

But despite the challenges, I never lost sight of my passion and love for makeup. The support and encouragement from my friends, family, and amazing clients have also played a huge role in helping me overcome obstacles and reach this point in my career. I’m truly grateful for all the experiences, both good and challenging, as they have shaped me into the makeup artist I am today.

Your salon, Pengs KDA has marked its name in the market and you are known for creating stunning looks that are both timeless and modern. How has your journey been so far in this beauty industry?

Thank you so much for your kind words about Pengs Kda! I’m thrilled that our salon has made a name for itself in the market. The journey so far with Pengs Kda has been nothing short of amazing.We are all about creating an amazing experience at Pengs Kda! We want our clients to feel like they’re stepping into a beauty oasis where they can relax, unwind, and leave with a stunning look.

Technically speaking, we have invested in state-of-the-art equipment and cutting-edge tools to ensure that we can provide the best services possible. From high-quality makeup products to advanced hair styling techniques, we stay up-to-date with the latest trends and technologies in the industry.

But it’s not just about the technical aspects. We also focus on the personal touch and attention to detail. Our team takes the time to understand each client’s unique style, preferences, and desired outcome. We believe that communication is key in delivering the best results.

So, whether it’s a glamorous makeover, a chic haircut, or a relaxing spa treatment, we strive to exceed our clients’ expectations and create an unforgettable experience from start to finish. We want everyone who walks through our doors to leave feeling confident, beautiful, and completely satisfied.

We got to know that you are now exploring and are all set to expand your business in the UAE. Tell us a bit in detail about this new venture.

Oh, I’m so excited to share this news with you! We are indeed exploring the possibility of expanding our business to the UAE. It’s a thrilling new venture for Us, and we can’t wait to bring our unique style and exceptional service to a whole new audience.

The UAE is known for its vibrant fashion and beauty scene, and we see great potential in being a part of it. We are currently in the early stages of planning and researching the market to ensure that we can provide the same level of excellence and meet the needs of our future clients.

Our goal is to create a salon experience in the UAE that reflects the same values and standards that have made our salon successful. We want to offer our signature modern and timeless looks, along with the personalized attention and top-notch service that our clients have come to expect.

Expanding to the UAE will allow us to connect with a diverse and cosmopolitan clientele, and we’re excited to embrace the unique style and beauty trends of the region. We believe that this new venture will be a fantastic opportunity for growth and to showcase our passion for creating stunning looks.

As we progress with our plans, we’ll be sure to keep our loyal clients updated on our journey. We can’t wait to share more details about our expansion in the near future. Stay tuned for more exciting updates!

What are some of the must-have beauty products — every lady should have in her bag?

There are definitely some must-haves that every girl or woman should have in their beauty arsenal.

Moiturizer, sunscreen, blush, lips balm,and a mascara.

Remember, these are just a few essentials, and everyone’s preferences may vary. Feel free to explore and experiment with different products to find what works best for you. And most importantly, have fun with your beauty routine!

What’s your signature style?

Oh, I love to play around with different looks and techniques. I enjoy experimenting with bold, colorful eyeshadows and creating fun eye makeup looks. I believe that eyes are a great canvas for expressing creativity and adding a pop of personality to any makeup look.

I also like to focus on achieving a natural, glowing complexion. I love using a lightweight foundation or tinted moisturizer to even out my skin tone and give it a healthy, radiant finish. And of course, a touch of blush and highlighter to add some dimension and glow to my cheeks.

When it comes to lips, I enjoy switching it up between bold, vibrant shades and more subtle, nude tones, depending on my mood and the occasion. I believe that lipstick can instantly transform a look and make a statement.

But ultimately, my signature makeup style is all about embracing my individuality and having fun with makeup. I believe that makeup should be used as a tool to enhance your natural beauty and boost your confidence.

For the summer brides of 2024 what makeup and hair trends will be in and what’s out?

Ah, for the brides of summer 2024, there are some exciting makeup and hair trends that will be in! Let me share them with you:

Makeup Trends:

Fresh and Glowing Skin: Natural and dewy skin will continue to be a popular choice for brides. Think lightweight foundations, radiant highlighters, and a healthy, lit-from-within glow.
Soft and Romantic Eyes: Soft, romantic eye makeup looks will be in demand. Think soft smoky eyes, pastel eyeshadows, and fluttery lashes to create a dreamy and ethereal look.
Bold Brows: Well-defined and full brows will still be a trend. Embrace your natural brows and enhance them with grooming, filling, and shaping techniques to frame your face beautifully.
Rosy Blush: Rosy blush shades will be a hit, giving brides a fresh and youthful flush. Opt for soft pinks or peaches to add a touch of color and warmth to your cheeks.

Hair Trends:

Effortless Updos: Relaxed and effortless updos will be popular for summer brides. Think loose, tousled buns, braided updos, or romantic half-up hairstyles for a boho-chic vibe.
Sleek Buns: It adds a polished and sophisticated touch to any bridal look. You can choose a low bun, high bun, or a neat bun at the nape of your neck. It’s a timeless choice that will never go out of style. So, if you’re looking for a chic and refined hairstyle, the sleek bun is definitely a fabulous option to consider
Beachy Waves: For a more relaxed and beachy look, loose waves or textured curls will be a go-to choice. Effortless and carefree, this hairstyle will complement summer weddings perfectly.

As for what’s out, heavy and overly structured hairstyles and makeup looks are taking a back seat. Brides are embracing a more natural and effortless beauty aesthetic, focusing on enhancing their features rather than masking them.

Remember, trends are always evolving, so it’s essential to choose a look that makes you feel confident and reflects your personal style. It’s your special day, after all!

What are the three best services offered at your Salon?

Well, at our salon, we offer a variety of fantastic services to cater to our clients’ needs. Three of our most popular services are:

Haircuts/ hair colour and Styling: Our talented team of hairstylists can give you a fresh new haircut and Colour and create stunning hairstyles that suit your personality and preferences.
Manicures and Pedicures: Treat yourself to some pampering with our luxurious manicures and pedicures. Our skilled nail technicians will shape, buff, and polish your nails to perfection. You can choose from a wide range of colors and finishes to express your personal style.
Spa Treatments: Indulge in some relaxation and rejuvenation with our spa treatments. From soothing massages to revitalizing facials, our experienced spa therapists will help you unwind and leave you feeling refreshed and revitalized.

These are just a few of the services we offer at our salon. We strive to provide a top-notch experience for our clients, ensuring they leave feeling confident and beautiful.

What is Naureen’s day like when she’s not at work/salon?

When I’m not working, my day is all about relaxation and enjoying some downtime. I love sleeping in a little, having a leisurely breakfast, and maybe catching up on my favorite TV shows or movies. I also like reading a good book, and spending quality time with my loved ones. It’s all about taking care of myself and doing things that bring me joy.

Any makeup tip you would like to share with your readers?

Prepping skin before makeup is the most important thing, One of my favorite tips is to always moisturize your skin before applying makeup. It helps create a smooth canvas and keeps your skin hydrated throughout the day. And don’t forget to apply sunscreen too!

In COVER STORY December 16, 2015

COVER STORY: Ho Mann Jahaan

Ho Mann Jahaan, a coming-of-age musical drama film set in Karachi, is slated for a New Year, January 1st release. the team, lead cast members: Mahira Khan, Shehryar Munawar, adeel husain and Sonya Jehan, as well triple threat, director/writer/producer Asim Raza chat with GT about what it was like working on this highly anticipated film

You are offered many roles, how do you choose which roles you want to do? What are your vetting criteria?

MahiraÂ Khan: At the end of the day, when it comes down to picking a role/project, there are a few factors I consider â€” script, director, time lines, location of the project, etc.Â I have tried to do one project at a time, so at times that also forces me to let go of certain roles.

When reading a script, a scene could do it for me, or a quirk of a character. I also try my best not to do a similar role twice. Right after Bin Roye andÂ even while shooting for it I was very eager to do a contemporary film. Iâ€™m glad Ho Mann Jahaan came my way.

I must ask this, what has been your experience of working withÂ ShahrukhÂ Khan?Â Any interesting stories?

MK: Lots, but Iâ€™ll save that for the time Raees is releasing. Needless to say, it was a pleasure and an amazing learning experience.

How has working in India been for you?Â

MK: Itâ€™s been good. I was nervous initially as I wasnâ€™t in my comfort zone, but the team was great! They made me feel so comfortable that I settled in easily.

Having worked in Pakistani as well as Indian films now, what are some key differences and similarities?

MK: Well, cinema is cinema. The team is key! If your team is good the experience is good no matter where in the world youâ€™re working. The major difference was the scale of the industry. It is a bigger industry thus has bigger teams, etc. Other than that whether itâ€™s here or there, everyone on set is working towards one goal, which is to make a good film.

How was the Ho Mann JahaanÂ on-set chemistry? Share some interesting anecdotes with us.

MK: It was crazy, manic, magical to say the least. We were like a joint family living in a house. There was lots of love, minor arguments, lots of breakups followed by makeups, hugs and laughter, lots of tears. Let me tell you something about this team â€” we cry a lot.Â We saw the teaser all of us, crying and hugging each other. Someone gets upset with someone, we cry. Adeel and I did a scene/song up in Chitral and when we came back to the monitor, Asim had tears in his eyesâ€”of happiness. Emotions ran high on this set.Â Also the crew was so much fun, it was the smallest most efficient crew!

You have been working on back to back projects.Â Whatâ€™s on your 2016 agendaÂ on the personal front?

MK: Actually, I didnâ€™t expect Bin Roye to take so long. Otherwise the idea is to work on one project at a time. Nor did I expect to work on Raees this year. So yeah, itâ€™s been a busy one. Iâ€™m hoping that next year is a good one inshAllah; Iâ€™m nervous for the film releases, wishing for the best. At the moment, Iâ€™m not taking up any projects. In fact, Iâ€™ve been chilling since July at home 🙂

Where do you see yourself in five years?Â

MK: Five years? Would the next five minutes do? Iâ€™ll probably be reading a story to Azlan in bed, his favourite one, The Amazing Spider-Man 🙂

How was the Ho Mann Jahaan on-set chemistry?

Sheheryar Munawar: Saying, it was amazing would be an understatement! We are all great friends and so we worked hard and partied harder.

You are offered many roles, how do you choose which roles you want to do?

SM: Frankly I donâ€™t want to do television–itâ€™s a personal decision that I have made. That automatically narrows down to a few film scripts that are on offer to me at this point. The idea is always to choose quality over quantity. When I look at a project holistically, the script has to be good, there has to be something for me in terms of experimenting with new characters, the overall production value should be high and of course the director is important.

You have garnered much popularity amongst young women as a sex symbol. How does that make you feel?

SM: I donâ€™t know how should I feel, but it should make me slightly richer. Can somebody please pass on this observation to top beauty brands.

Any plans to go to Bollywood like Mahira and Fawad?

SM: My primary focus is to produce high quality work whether itâ€™s in the front of the camera or behind, in Pakistan or internationally.

How was the Ho Mann Jahaan on-set chemistry?

Adeel Husain: We worked and lived as friends and colleagues. Our initial relationship dynamics have evolved through the process of the film and thatâ€™s a special thing. Weâ€™ve shared good experiences on this ride together and our time on set has left us with a sense of togetherness. Itâ€™s really about other actors making each othersâ€™ jobs easier.

You are offered many roles, how do you choose which roles you want to do? What are your vetting criteria?

AH: Itâ€™s instinctual. The combination of a good script in a competent directorâ€™s hand is what one has to look out for. Many other key details about a project also play at the decision of whether you can take it on or not, or should. I usually have a clear â€˜yesâ€™ or â€˜noâ€™ inside my head in the form of a feeling and just go with it.

This is your debut film. How has this been as opposed to acting for TV?

AH: Ho Mann Jahaan has been a unique and special experience and I definitely wonâ€™t be comparing it to anything else. The Vision Factory led by Asim is a hard working team. Iâ€™ve enjoyed the space that got created for me to do my work on a daily basis and have enjoyed the camaraderie within the cast and crew. In the end, we are pushing forward in film and should do the same in television by executing better stories.

Any plans to go to Bollywood like Mahira and Fawad?

AH: No plans. Iâ€™m very happy with the momentum here and my hands are full. I would like to continue to contribute to the development of more films, and, if lucky, one day work in Hollywood. Who knows what the future may bring?

What are your upcoming projects?

AH: For now, itâ€™s Asim Razaâ€™s Ho Mann Jahaan and Mehreen Jabbarâ€™s Dobara Phir Se. This has been an exciting year for me.

How do you find living in India with your husband Vivek Narain? Was it a difficult transition?

Sonya Jehan: Moving to India permanently was not my intention. I went for a project, but then I got married to Vivek, who I had met in London, after I graduated from college. I have now been there for 13 years, and it has been easy as lots of my college friends live in Delhi. I now also have a family of my own. There is not a huge difference between our traditions, so it was easy to blend into life there.

Tell us about your life there.

SJ:Â I live in New Delhi and my life there is not as glamourous as people may think it to be. I have two children: NoorÂ will be 8 and Nirvan is 4 and a half. They take up a lot of my time. I wake up early with the kids, go to the gym, work and am normally in bed by 9 p.m.with a good book or movie. Weekends are a time for me to catch up with friends and enjoy what the city has to offer.

Earlier you had some issues with getting an Indian work visa. How did you sort that out?

SJ: Getting visas nowadays for anywhere in the world is complicated, and with my work being more freelance, it was challenging. However, it has been 13 years now. I have a work permit, which was granted to me on the basis that I have family in India.

You have worked with Hollywood actors inÂ The Reluctant Fundamentalist, as well as Bollywood and Pakistani ones. What are some differences in the work style that you have encountered?

SJ:Â Every time I do a project, itâ€™s a whole new different experience. The Ho Mann JahaanÂ team is like a family and I have known Asim for a long time. Itâ€™s my first film in Pakistan, so I am really looking forward to it. Bollywood is a lot more commercial. They donâ€™t waste time. Itâ€™s intense. Hollywood I cannot comment on as Iâ€™ve not really done a film as such, but I did an opening scene for the Reluctant FundamentalistÂ and it was an enriching experience.

Which film have you most enjoyed working in to date?

SJ: Every film has brought its fresh set of joys and challenges.Â Taj MahalÂ was my first; it was very exciting and humbling, plus I had a huge role.Â Khoya Khoya ChandÂ was a small budget and everyone had to pull their weight; it was a good laugh.Â My Name Is KhanÂ was very commercial, yet it was daunting to work with Karan Johar.Â Shahrukh Khan andÂ Kajol are lovely people and I enjoyed working with them both. And, ofcourse, Ho Mann JahaanÂ holds a lot of weight and is close to my heart. It is my first Pakistani film, plus I have returned to the big screen after a hiatus of four years following the birth of my son.

How was the Ho Mann Jehan on-set chemistry?

SJ:Â Fun and young! It was like working with a family. After shooting thisÂ movie, IÂ feel like I have extended my family and circle of friends.

You have been directing commercials and music videos and this is your first feature film. Describe the transition. Asim Raza: Frankly speaking, all my training and experience in ad film-making has certainly helped me alot in preparing me for a feature film, but film is a whole other ball game altogether. There are overlaps when it comes to shooting a commercial and shooting a feature, but the whole process of making a feature film was a completely new experience for me and I must confess it took me a while to get a grip on it. Having said that, I must also confess that ad films and music videos gave me the confidence in who I am as a storyteller and where I stand today.

You are the script writer, director and one of the filmâ€™s producers. You must really believe in this project. You have also said that this story has autobiographical elements to it. Share with us why you feel so strongly that this story needed to be told.

AR: When I said that this story has realities in it I did not mean that it is my own story, but I do feel that I have seen all of this happening to either me or the people around me. I have always believed in real stories, so that people can connect andÂ associateÂ with them easily and see their reflections in the characters. Therefore, I wrote this keeping my people, surroundings and society in mind.

What was the on-set camaraderie like between cast and crew? What kind of atmosphere do you like on your sets, i.e.Â ultra focused and professional, relaxed and jovial or a combination?

AR: The camaraderie was the only reason why we couldÂ actually makeÂ this film happen. As I said earlier, film is something which can becomeÂ almostÂ impossible forÂ beginnersÂ like me if you do not get the support from a strong team, and for Ho MannÂ JahaanÂ that surely was the case. I am most thankful to my team, who stood byÂ me through thick and thin and made this project happen.

I like a combination of both.Â While I want my team to give complete focus to work, I also want them to make it the most funÂ moments ofÂ their lives and mine too.

What are your upcoming projects?

AR: Ho Mann Jahaan. Jokes aside I have notÂ workedÂ on anything else,Â neither commercials,Â nor music videos for the last 18 months. I wanted my complete focus on my film. INSHALLAH once it is out, then I will start to think what to do next.

LATEST EMAGAZINE
EDITOR’S NOTE

Read More

This issue opens with a striking cover feature by Hassan Sheheryar Yasin, whose latest collection Musafir captures the poetry of movement, identity, and craft. Rooted in heritage yet shaped for the present, it reflects a journey told through texture, detail, and unmistakable HSY drama.
Inside, Qalamkar ushers in the festive season with a collection that is as vibrant as it is intricate. With pre bookings set to begin on 17th April, the drop brings together bold colour, delicate embroidery, and statement silhouettes that promise to define the lawn season ahead.
We also take you to Harvard, where Pakistan’s leading voices came together for a powerful global dialogue, reflecting on identity, creativity, and the country’s evolving presence on the world stage.
Don’t forget to check out our most awaited features including Best Dressed and Editor’s Picks.
Connect & Follow

Facebook Instagram