Rooted in the timeless elegance of traditional craftsmanship, Naaz-e-Ulfat, draws you into a world where each stitch speaks of devotion and artistry. A collection that mirrors the delicate allure of romance through artisanal techniques that once adorned royal wardrobes.
Reviving heritage with a modern lens, Naaz-e-Ulfat showcases gotta work and intricate hammer work that echoes the rhythm of age-old ateliers. The luminous muqaish glistens like moonlight, while chatta patti storytelling intricately binds tradition and splendor.
The palette is a harmonious medley: pastels like lemon, tea pink and mint green evoke the serenity of spring, while bold shades of orange, gold and royal blue capture the vibrant warmth of celebration.
More than a collection, Naaz-e-Ulfat is a love letter to heritage, where timeless beauty, artistry and romance converge to honour life’s most cherished moments.
Featuring: @celina_arif @thesamanmalik
Styling: @yash645
Photography: @tajwarmunir
Makeup: @saad.samie
Jewellery: @farhatalijewellers
