Anna is a Korean entrepreneur and noblewoman, who hails from a Pakistani royal family. She is the founder and CEO of Anna Korean Beauty, Kim Production, and Kim Traders.

She has made her debut into the field of entertainment with Netflix Korea. Anna will be seen in Netflix’s latest series, ‘Super Rich in Korea.’ This series highlights the affluent lifestyle of ultra-rich people against the multiethnic backdrop of Korea.

Anna tell us a bit about yourself, your family & educational background.

I was born in Pakistan and relocated to Korea with my family when I was five years old. My father is a businessman. We moved to Korea due to my father’s business endeavors, and my mother, who had previously studied at a Korean university, also embraced the opportunity to settle in Korea and now she runs an NGO for foreigners in Korea.

Having lived in Korea for over 25years, I thought I’ll marry Korean but I found the love of my life in Pakistan. Despite initially expecting my future partner to relocate to Korea, the COVID-19 pandemic disrupted our plans, and after two years of separation, I traveled to Pakistan to marry him. Since then, I’ve been splitting my time between Pakistan and Korea.

My educational journey includes attending Korean elementary school, followed by middle and high school at an American international school in Korea. After completing high school, I pursued a BBA degree from Ewha Women’s University in Korea, renowned as one of the most prestigious women’s universities globally.

I have alot of achievements in Korea such as:

  1. Anna Korean Beauty, CEO
  2. Kim Production, CEO
  3. Kim Traders (SMC-PVT LTD), CEO
  4. Asia Pacific Enterprices (Trading Company), Marketing Director (2015-present)
  5. Secretary General, Melting Pot Nonprofit Organization (2017-present)
  6. English Urdu Interpreter, Ministry of Justice (2013~2019)
  7. UN-Habitat Global Ambassador (2020~present)
  8. Ministry of the Interior and Safety – Safety Public Relations Ambassador (2020~present)
  9. Korea Rural Community Corporation Rural Tourism Supporters (2020~Present)
  10. DS Laboratories Korea (Global Marketing Director) (2013~2014)
  11. Korea International Trade Association – University student trade camp held (2013~2014)
  12. Korea International Trade Association – Global Trade Ambassador (2013~2014)
  13. PSAK Pakistan Student Council Female Representative (2014~2016)
  14. Asiana Airlines/Asiana Dream Wings (Project for Korea’s multicultural policy and education program) 2013~2013)
  15. Lecture, Department of Korean Language, National University of Foreign Studies (NUML University), Pakistan (2013.1~2013.3)
  16. Lee & Won Asian Fellowship/Asian international student talent development program (2012.3~2012.12)
  17. Peple To People International/Ewha Womans University Chapter Vice President (2011.2~2012.12)
  18. Immigration Office Refugee Department Official Urdu Interpreter (2010~2019)
  19. Dongducheon Police Station /

Foreign Affairs Division / Criminal Investigation Division / Traffic Interpreter (2008~2013) 20. Myungwon Culture Foundation Korean Tea Ceremony

Instructor Certification and Tea Ceremony Lectures (2008~2011)

You have been born in Pakistan but raised in South Korea; how different are both the cultures and where do enjoy the most?

Growing up in South Korea after being born in Pakistan, I found myself immersed in two distinct yet enriching cultures. Despite being very young when I moved, my parents made sure to instill in us a deep appreciation for our Pakistani heritage alongside embracing Korean customs, especially during our education at an American school in Korea.

My understanding of Pakistan was initially shaped by encounters with Pakistani refugees at my workplace in Seoul Immigration’s Refugee Center. Their narratives often painted a bleak picture of Pakistan, filled with mentions of terrorism, honor killings, and religious strife. However, my parents reassured me that this portrayal didn’t reflect the reality of Pakistan. Determined to see for myself, I embarked on a journey to NAMAL University in Islamabad during my university break. Teaching Korean language and culture there opened my eyes to a different perspective—one that contradicted the negative portrayal I had encountered.

Exploring Pakistan firsthand, I discovered a country rich in culture and warmth, vastly different from the bleak image often portrayed. After marrying into a Pakistani family, I delved even deeper into Pakistani culture, finding surprising parallels with Korean customs. Inspired by this newfound understanding, I’ve dedicated myself to promoting a positive image of Pakistan in Korea, bridging the gap between perceptions and reality.

These days, I find myself embracing life in Pakistan with newfound enthusiasm, relishing the freshness of experiencing a country I’ve never lived in before. Connecting with my Korean friends and establishing a small Korea community in Lahore has been an immensely rewarding experience. Together, we’re not only exploring potential business opportunities but also fostering cultural exchanges with our Pakistani friends. This immersion into Pakistani life feels like an adventure filled with endless opportunities to learn and grow. The vibrant energy of Lahore, coupled with the warmth and hospitality of its people, has captured my heart. In this new chapter of my life, I’m discovering a profound sense of belonging and excitement, making Pakistan my current favorite place to be.

Anna you are the CEO of Anna Korean Beauty, Kim Production and Kim Traders, how do you manage your businesses?

“After moving to Pakistan following my marriage, I found myself missing the bustling pace of my career back in Korea, where I was involved in various ambassadorial roles. Encouraged by my supportive husband, I decided to reignite my professional journey. When a friend, a renowned Korean director, expressed interest in shooting a K-pop music video in India, I saw an opportunity to showcase Pakistan’s potential in the entertainment industry. Bringing the project to Pakistan marked the inception of my production company.

After a brief hiatus, I noticed a gap in the Pakistani market for premium Korean skincare products. Determined to introduce high-quality skincare at affordable prices, I launched Anna Korean Beauty. This venture aimed to cater to the growing demand for authentic Korean skincare solutions in Pakistan.

My entrepreneurial journey took an unexpected turn when I seized the opportunity to collaborate with Netflix, a decision met with both excitement and apprehension from my family. However, I recognized the chance to portray Pakistan in a different light on a global platform. Through our productions with Netflix, my team and I showcased the diverse beauty and culture of Pakistan, challenging stereotypes and fostering a more positive perception worldwide.”

Tell us about your brands Anna Korean beauty, Kim Production and Kim Traders.

Anna Korean Beauty is renowned for bringing authentic Korean beauty products to Pakistan, curated by Korean experts who understand the essence of Korean skincare and cosmetics. With a focus on quality and authenticity, Anna Korean Beauty is the go-to destination for those seeking the best of Korean beauty.

Kim Production is pioneering the introduction of K-pop culture in Pakistan, igniting a fervor for Korean music, dance, and entertainment. As the first of its kind in the country, Kim Production aims to bridge cultural gaps and create a vibrant community of K-pop enthusiasts through concerts, events, and talent showcases and movie productions.

Kim Traders serves as a vital link between Pakistan and Korea, facilitating the export of Pakistani goods to Korea while offering comprehensive business solutions. With expertise in logistics, market analysis, and trade regulations, Kim Traders streamlines the process for businesses looking to expand into the Korean market, serving as a one-stop destination for all their needs.

What’s your favorite aspect of being an entrepreneur?

My favorite aspect of being an entrepreneur is the profound opportunity to inspire and uplift others, especially aspiring female leaders worldwide. Making a positive impact on society and witnessing the fruition of my ideas are deeply fulfilling motivations that drive me forward. Being a role model for girls everywhere is not just a goal, but a mission I wholeheartedly embrace, aiming to empower and encourage them to pursue their dreams fearlessly.

Tell us all about your Netflix series “Super Rich in Korea”

Step into the lavish world of “Super Rich in Korea,” where opulence knows no bounds. Join us as we delve into the lives of the world’s elite, showcasing the extravagant lifestyles of the ultra-wealthy against the mesmerizing backdrop of Korea’s multicultural tapestry.

Prepare to be enthralled by a dazzling array of characters, from Singaporean tycoons to the Arab world’s equivalent of the Kardashians. Experience the allure of Pakistani entrepreneur Anna Kim and the sophistication of Italian fashion icons, all converging in a spectacular display of wealth and influence.

I tired to highlight Pakistan’s rich cultural heritage, vibrant traditions, and the remarkable achievements of its people. In “Super Rich in Korea,” we’ll showcase the elegance and grace of Pakistani culture , their contributions to art, philanthropy, and business. Pakistan will shine as a beacon of positivity and inspiration in our series, celebrating its beauty, resilience, and the generosity of its people.

How do you think your Netflix series, “Super Rich in Korea” will serve as bridge between Pakistan and Korea?

My Netflix series, “Super Rich in Korea,” holds immense potential as a cultural bridge between Pakistan and Korea. By leveraging the vast reach of Netflix,I am providing a powerful platform to showcase the vibrant tapestry of Pakistani culture, brimming with colors and vitality. I am deliberate efforts to feature Pakistani traditional attire, fashion trends, makeup styles, and lifestyle choices not only celebrate the richness of Pakistan’s heritage but also serve as a catalyst for promoting its burgeoning fashion industry on a global scale. Moreover,my inclusion of Korean cultural elements, such as the tradition of charity food, with a spotlight on kimchi, introduces Pakistani audiences to the diverse and flavorful world of Korean cuisine, fostering cross-cultural understanding and appreciation. Through this compelling narrative lens,I am not just creating entertainment but fostering meaningful connections and dialogue between two distinct yet interconnected cultures, thereby nurturing a sense of unity and shared humanity across borders.

What’s your most satisfying entrepreneur moment so far?

My most satisfying entrepreneurial moment thus far has been the recognition of my journey on a global platform like Netflix, where the dedication and perseverance behind my work were showcased. Additionally, seeing my presence on Korea’s largest billboard was a surreal validation of the impact my endeavors have made. These moments not only affirm the significance of my efforts but also inspire me to continue pushing boundaries and reaching new heights in my entrepreneurial journey.

How do you balance your personal life with the demands of running a business?

Balancing personal life with business demands requires careful planning and boundaries. Setting clear work hours, prioritizing tasks, delegating when possible, and making time for self-care are essential. It’s also crucial to communicate expectations with both work and personal contacts to maintain a healthy balance. In Korea early education focusing on time management and work-life balance can instill important skills for navigating professional and personal responsibilities later in life. It’s a valuable approach that can contribute to a more balanced and fulfilling lifestyle.

How would you describe your leadership style?

My leadership style revolves around prioritizing the well-being and growth of my team, viewing them as a close-knit family. I aim to cultivate a culture of professionalism infused with genuine warmth and empathy. By nurturing this environment, I believe we can not only drive business success but also make a positive contribution to society.

What is Anna’s day like when she’s not out for work?

When I’m not at work, I cherish moments with loved ones, discovering new destinations, and immersing myself in diverse cuisines. Whether it’s bonding with family and friends, embarking on adventures, savoring delicious meals, or diving into the captivating world of Korean dramas, these experiences add depth and joy to my life beyond the realm of work.

Makeup & hair styling: Amber Bashir of studio100salon (Pakistan)

Jacqueline Beauty (Korea)

Wardrobe: MNR Design Studio (Pakistan)

JavandiEvent by Sundus Mustafa of Whimsical Parties

Pictures via Netflix Korea

Good Times


Write A Comment

Pin It