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In a world increasingly shaped by artificial intelligence and digital ecosystems, few voices bridge global innovation and local identity as seamlessly as Hamza Chishti.

As Director of Cloud & AI at Microsoft, his work sits at the forefront of technological transformation, influencing how systems are built, scaled, and experienced across borders.

But beyond titles and territories, Hamza represents a shift. A new narrative of Pakistani leadership that is not confined by geography but defined by impact. Moving between New York and Lahore, he embodies a rare duality; global in execution, deeply rooted in perspective.

At a time when the future is being engineered in real time, Hamza Chishtie is not just part of the conversation, he is helping shape it.

You’re working at the intersection of Cloud and AI at Microsoft. What does your role actually look like on a day to day level beyond the title?

I spend a significant portion of my time working directly with CIOs, CTOs, and senior business and technology leaders to shape enterprise cloud and AI strategy, translating business priorities into scalable, secure technical roadmaps. This includes partnering closely with customer leadership, sales, and account teams to align AI initiatives with measurable outcomes, guiding executive decision-making, and identifying where cloud and AI can create durable competitive advantage. I also collaborate with internal Microsoft leadership on strategic accounts and cross-solution initiatives, ensuring technical strategy, delivery execution, and commercial alignment move forward as a single, coordinated motion.

From Lahore to NYC, how has navigating two very different ecosystems shaped the way you think and build?

Lahore didn’t just shape where I come from—it shaped the leader I became. Growing up there taught me resilience, empathy, and how to lead with people first, especially in environments where resources are limited but ambition isn’t. I miss the food, the language, the warmth, and the culture every day—but I also carry it with me. That lived experience, combined with operating in a hyper-competitive, global ecosystem like New York, has made my leadership style inherently multicultural and entrepreneurial. I lead by blending scrappiness with structure, instinct with strategy, and human context with technical rigor. In NYC, I’m building impact at global scale using everything I learned in Lahore—turning constraints into creativity, diversity into strength, and culture into a real competitive advantage.

What is one misconception people in Pakistan have about working in Big Tech that you would like to correct?

One common misconception in Pakistan about working in Big Tech is that once you get in, the work becomes easy or purely glamorous. The reality is the opposite. Big Tech demands extreme ownership, continuous reinvention, and the ability to operate amid ambiguity at massive scale.

You’re expected to think like an entrepreneur inside a large system—solve undefined problems, influence without authority, and constantly upskill as technology and business models evolve. The opportunity is real, but it rewards discipline, resilience, and long-term thinking far more than pedigree or a single breakthrough moment.

AI is evolving rapidly. What are the most practical real world changes you see it bringing to everyday life in the next few years?

Over the next few years, the biggest real-world impact of AI won’t feel futuristic—it will feel quietly practical. AI will become an always-on assistant that reduces everyday friction: drafting emails and messages in your voice, summarizing meetings you didn’t fully attend, handling scheduling, paperwork, and routine decisions automatically. In healthcare, finance, and customer service, AI will act as a first line of support—triaging issues, personalizing recommendations, and accelerating outcomes rather than replacing humans. At work, the biggest shift will be cognitive leverage: fewer blank pages, faster problem framing, and instant access to context across tools and data. In daily life, AI will help people make better decisions—budgeting, learning, navigating bureaucracy—by turning complexity into clarity. The real change isn’t that AI will do everything for us; it’s that it will give more people expert-level assistance by default.

You are not just working in tech, you are building as well. What drives you to create alongside your corporate role?

I’m an entrepreneur at heart, even inside a large company. Building alongside my corporate role is how I stay connected to purpose, not just progress. Creating keeps me close to real people and real problems—and that’s where meaning lives for me. A lot of the content I share on Instagram isn’t about tech at all; it’s about helping others navigate careers, confidence, and growth, because I genuinely believe life is about lifting others as you climb. Building gives me a way to give back, to share lessons openly, and to create impact beyond titles or organizations. That instinct—to help, to teach, to uplift—is what fuels my creativity and shapes the kind of leader I try to be every day.

What problem are you most interested in solving right now and why does it matter?

The problem I’m most focused on solving right now is access—access to education, opportunity, and belief, especially for talent coming out of Pakistan. I care deeply about making world-class learning and exposure more accessible, but also about something bigger: building a global brand identity for Pakistan that people are proud of when they hear the name. There is extraordinary talent there, but too often it’s constrained by lack of visibility, confidence, or pathways. I want to help change that by creating platforms, sharing knowledge, and investing time in building future leaders—people who don’t just succeed individually, but who lift the perception of an entire country with them. This matters because when education scales and identity shifts, generations change—and Pakistan deserves to be known not just for where it’s been, but for the leaders it’s about to produce.

For young Pakistanis aspiring to break into global tech roles, what are the non obvious skills that actually make the difference?

The skills that make the biggest difference in global tech roles are rarely the ones listed on job descriptions. First is clarity of thinking—the ability to break messy problems into simple, structured ideas and communicate them confidently. Second is context switching: working across cultures, time zones, and perspectives without losing empathy or effectiveness. Third is ownership—not waiting for instructions but proactively identifying problems and driving solutions end-to-end.

Fourth is learning velocity: technology changes fast, but what really matters is how quickly you can unlearn, relearn, and adapt. And finally, presence and storytelling—being able to explain your ideas, your impact, and your value clearly to people who don’t share your background. Talent gets you noticed, but these skills are what help you scale, lead, and stay relevant globally.

How do you personally deal with pressure and decision making at a leadership level?

At a leadership level, pressure is constant, so I’ve learned not to eliminate it but to manage my relationship with it. I slow decisions down mentally, even when timelines are fast—separating signal from noise and focusing on what truly matters versus what’s just loud. I rely heavily on first principles, lived experience, and diverse perspectives, especially when decisions affect people at scale. Under pressure, I optimize for clarity, not perfection: make the best decision with the information available, own it fully, and course-correct quickly if needed. What keeps me steady is remembering that leadership isn’t about having all the answers—it’s about taking responsibility, staying human, and making decisions you can stand behind even after the outcome is known.

What does success look like to you at this stage of your life and has that definition changed over time?

At this stage of my life, success looks very different than it used to. Earlier, it was about titles, milestones, and proving myself. Today, success is much more human. It’s about helping others move forward, uplifting people when they need it most, and creating impact that lasts beyond me. It’s found in small wins—seeing someone gain confidence, land an opportunity, or believe in themselves because of something I shared or built. Success is making others happy, contributing to their dreams, and knowing that my work—inside and outside my career—is leaving people better than I found them. That shift has been intentional: from chasing outcomes for myself to building meaning through service, growth, and shared progress.

If you had to build something for Pakistan specifically powered by AI, what would it be?

I am already building something, stay tuned for that

Outside of work, what does a perfect day look like for you when you are completely off the grid?

A perfect off-the-grid day for me is slow, intentional, and deeply human. It starts with good food— something comforting—followed by movement, whether that’s a relaxed game of cricket or table tennis just for fun. I love wandering through new cities without a plan, stopping into a quiet bookstore, picking up a book that finds me, not the other way around. Central Park is a favorite reset—finding a bench or a patch of grass, reading for hours, watching the city move while my mind slows down. Somewhere in the day, giving time at a soup kitchen or helping out reminds me what truly matters. That mix of food, play, service, curiosity, and stillness is what fully recharges me.

How do you maintain balance between a high performance career and personal well being?

I don’t see balance as a perfect equation—I see it as staying rooted. A high-performance career brings intensity, but my well-being comes from anchoring myself in what keeps me whole. Taking time out for Namaz creates space to pause, reflect, and realign my intentions. Regular conversations with family keep me emotionally grounded and remind me of who I am beyond work. Playing music instruments and listening to good Pakistani music helps me slow my mind, reconnect with culture, and reset creatively. Along with movement, good food, and service, these moments give me clarity and calm. When I protect these anchors, I show up sharper, more present, and more human—and that’s what ultimately sustains high performance over the long run.

Rapid Fire

One app you cannot live without >
Whatsapp
NYC or Lahore for life >
Lahore
A book or podcast that changed your thinking >
Peace is Every Step
One habit that keeps you productive >
time boxing my problems
Advice in one line for someone who wants your career path >
Start with intention

Some collections are designed to be seen. Charkha is designed to be felt.

For this Ramadan cover feature, Mohsin Naveed Ranjha builds a visual language shaped by presence. The campaign moves in cycles; recurring frames, centered compositions, quiet symmetry, echoing the steady turn of the spinning wheel. The charkha emerges as both motif and metaphor: a symbol of patience, discipline, and devotion lived daily rather than declared.

The palette remains warm and grounded; hand-spun whites, muted earths, deep maroons carrying heritage with quiet confidence. Textures feel tactile and honest. Silhouettes are refined, never excessive. Masculinity is portrayed through restraint and composure, not spectacle.

In Charkha, craftsmanship mirrors rhythm. Every seam is intentional. Every detail measured. The collection reflects a philosophy where repetition becomes strength and continuity becomes character.

For Good Times Magazine, this cover is an exploration of faith, form, and fashion, where storytelling and tailoring move together in deliberate harmony.

Rapid Fire with Mohsin Naveed Ranjha

One emotion that defines Charkha?
“ Yaad “

The quietest luxury?
Your comfort

A fabric that feels like faith?
Linen

What does masculinity mean in 2026?
Steadfastness

Staying is…?
No fun, if it’s staying in the same place

“Charkha” feels less like a collection and more like a meditation. What was the emotional starting point behind this Ramadan edit?

Charkha began from something deeply personal. For years, my brothers, my father and I have worn garments like these during Ramadan and on Jumu’ah. Those moments always felt grounding and intimate to me. This collection was my way of taking that private tradition and presenting it to a wider audience, allowing others to experience the same sense of connection and familiarity.

The idea of staying and returning runs deeply through your caption. In a world obsessed with arrival and spectacle, why did you choose stillness as your central theme?

In a world that constantly celebrates spectacle and arrival, I wanted to focus on stillness. Ramadan naturally slows you down. It encourages reflection, restraint and inner calm. Choosing stillness as the central theme felt honest to the spirit of the month and true to how we experience it ourselves.

The charkha symbolizes patience, repetition, and quiet labour. How does that metaphor translate into the craftsmanship and silhouettes of this collection?

The charkha represents patience, repetition and quiet dedication. That metaphor translates directly into our craftsmanship. The silhouettes are refined rather than excessive, and the detailing is intentional and considered. Each piece reflects time, care and discipline, much like the steady turning of a wheel. Nothing is rushed, and that quiet labour is what gives the garments their strength.

Your muse is introduced “not as spectacle, but as stillness.” How are you redefining masculinity through this portrayal?

With Nameer, the intention was to portray masculinity through restraint rather than display. He carries a quiet strength and maturity that felt aligned with the spirit of the campaign. Instead of presenting masculinity as loud or performative, we chose to show it as grounded, composed and self-assured.

Ramadan is often about introspection rather than display. How did you balance spiritual subtlety with the visual richness that MNR is known for?

For us, spiritual subtlety and visual richness are not opposites. Even beyond Ramadan, we believe in designing within our cultural framework rather than chasing extremes. The richness comes through fabric, texture and finish, while the overall aesthetic remains refined and respectful. That balance feels authentic to our brand identity.

The palette and textures in this edit feel rooted in heritage yet incredibly contemporary. How do you keep tradition alive without letting it feel nostalgic or frozen in time?

Tradition stays alive when it is worn and lived, not when it is treated as something frozen in time. The palette in this collection reflects colours I have personally gravitated toward for years, so it feels natural rather than nostalgic. The fabrics carry depth and luxury, but the tailoring keeps everything current and relevant for today’s Ramadan and Eid celebrations.

This campaign feels cinematic — almost poetic in tone. Do you see storytelling becoming as important as garment construction in modern fashion?

Storytelling has become just as important as garment construction. A strong narrative gives emotional context to the clothing and strengthens brand identity. It requires the same energy and intention as designing the collection itself. Over the years, shoots at locations like Sheeran Wala Bagh, Capri Cinema, Radio Pakistan and Rooti Booti have helped us build a cinematic language that complements our craftsmanship.

You speak about devotion that “does not seek to be seen, only to be true.” In your own journey as a designer, what has “staying” meant for you?

For me, staying has always meant consistency. Talent alone is never enough. What truly shapes a journey is the discipline to show up every day, even when there is no immediate reward. In an era that seeks overnight success, I believe steady commitment creates lasting impact. I myself am an example of that.

In Charkha, love is shown as consistency rather than intensity. Is this also how you approach creative evolution — slow, steady, intentional?

Yes, I approach creative evolution in the same way. Growth should be intentional and steady rather than reactive. Trends may change quickly, but identity is built over time. Consistency allows a brand to evolve without losing its essence. Even the brands friendship with Nameer evolved over the many years we have known him and that is due to consistency on both sides.

If Charkha were not a collection but a prayer, what would it be asking for?

Love and hapiness always?

If Charkha were a prayer, it would ask for sincerity, patience and lasting love. It would seek the strength to remain grounded and true, both in craft and in spirit.

Charkha

Ramadan Edit by mohsin naveed ranjha

Charkha is a counterfactual — an intentional reimagining of Mahi Ve Tere Vehar Nu. In the song, the girl waits beside the charkha, suspended in longing. This campaign begins where the waiting ends. Here, the boy is already there — not as spectacle or promise, but as steady presence.

The charkha shifts from a symbol of yearning to a witness of consistency. Love is not about anticipation; it is about return. About showing up beside the same person, in the same place, choosing them again and again without applause.

This is a meditation on devotion that is lived, not declared. On partnerships built through everyday rituals. Charkha honors the quiet, radical act of staying — where love is made thread by thread.

The design language reflects the philosophy of presence. Repetition and rhythm shape the visual system — recurring frames, centered compositions, and cyclical movement echo the act of returning. The charkha becomes both motif and metaphor.

The palette is warm and grounded: hand-spun whites, muted earths, deep maroons. Textures feel tactile and honest — raw cotton, matte surfaces, unpolished finishes. Nothing glossy or performative, only what feels lived-in and sincere.

Typography and spacing are restrained and human. Generous negative space allows stillness to breathe. The overall sensibility favors continuity over climax — embodying the campaign’s core belief: love is not in the arrival, but in the staying.

Fresh whites offset with soft sorbet hues set the tone for a luminous spring, as Luna – Eid by FTA captures the ease and elegance of festive dressing.

The collection unfolds in fluid silhouettes, delicate embroideries, and signature details that feel light, feminine, and effortlessly refined. Balancing modern freshness with timeless craftsmanship, Farah Talib Aziz reimagines Eid wear as something quietly celebratory; pieces designed to move beautifully, photograph softly, and live well beyond the season.

Lal-e-Nur is one of AMÈNE’s most defining collections — a tribute to radiance, depth, and the quiet power of light. The collection explores the interplay between luminosity and restraint, drawing inspiration from heritage, devotion, and timeless femininity.

Conceived as couture with soul, Lal-e-Nur is rooted in rich textures, intricate handwork, and thoughtful silhouettes. Each piece is designed to feel ceremonial yet composed, celebrating craftsmanship without excess. Traditional techniques such as hand embroidery and artisanal detailing are reimagined through a modern lens, allowing the collection to feel both nostalgic and contemporary.

At its core, Lal-e-Nur is about grace that endures — pieces created not just to be worn, but to be felt. It embodies AMÈNE’s philosophy of quiet luxury: elegance that speaks softly, yet leaves a lasting impression.

AMÈNE

AMÈNE was founded by Fatima Masud as a vision of quiet luxury — a brand rooted in timeless elegance, refined craftsmanship, and thoughtful design. It began as a deeply personal creative pursuit, shaped by an appreciation for restraint, detail, and the emotional language of clothing rather than trend-driven fashion.

From its earliest collections, AMÈNE focused on celebrating heritage techniques while reinterpreting them through a contemporary lens. The brand’s philosophy has always centred on creating pieces that feel enduring — garments designed to be worn, revisited, and remembered.

Over time, AMÈNE evolved into a narrative-led label, with collections such as Lal-e-Nur, Rohaney, Olira, and Nastaran each exploring distinct moods, textures, and stories while remaining true to the brand’s core identity. With an emphasis on artisanal craftsmanship, fine fabrics, and poetic silhouettes, AMÈNE has cultivated a signature aesthetic that resonates with women seeking sophistication without excess.

Today, AMÈNE serves a global clientele while staying firmly rooted in its design ethos — offering thoughtfully crafted pieces that reflect grace, strength, and modern femininity.

An unstitched collection of eight impeccably curated designs, created for those who dress with vision and intent. Crafted on a luminous, finely selected canvas, each piece is enriched with delicate tilla and threadwork embroidery, meticulously executed to reflect artisanal mastery and enduring elegance.
Designed to feel rare, effortless, and quietly indulgent, TISSUE DE LUXE captures a modern expression of luxury, where timeless craftsmanship meets refined aspiration. This is fabric for meaningful moments, elevated living, and wardrobes shaped by sophistication and grace.

Model: Rabia
Photographer: Naveed Amjad
Brand: Elan
Creative Direction & Styling: Shahrukh Imtiaz

Massarat is a celebration caught between tradition and the present moment; an evening where light, color, and connection unfold like poetry. Inspired by gatherings alive with music and murmured conversations, the collection captures the fleeting beauty of festivity: laughter spilling across courtyards, glances exchanged like secrets, and the warmth of community woven through every thread.

Photography: Farhan Sherwani
Makeup: Sarah Javed
Styling: Moiz Tirmizi
Art: Mohsin Tawwasuli
Video: Alishba Sozer
Jewelry: Tehmina Asad & Amayra Jewels

A poetic ode to eternal love, Amarbail unfolds as a visual epic where couture transcends fabric and becomes pure emotion. Each piece, meticulously crafted, embodies the delicate dance between longing and belonging a narrative woven in thread and soul. Set against mystical backdrops, the collection celebrates heritage, romance, and the timeless power of storytelling through dress.

Cast: Sehar Khan as Ashk & Usama Khan as Attar
Hair & Makeup: Syed Hussain
Photography: Syed Hussain Jamal — SHJ Photography
Styling: Fahad Hussayn Academy

Inspired by the journeys of Super Diva’s top 3 finalists, each look is a blend of heritage and high fashion, brought to life by the very divas who earned their crown on the runway of resilience.

Divas: @rameen_faiz @mahammirza60 @soniachaudhry_06
Videography by: @byproduction101
Hair & Makeup by: @nabila_salon
Jewellery by: @kundan.co
Styling: Team HSY
Creative Direction: @hassanhsy

HSY Studio in Lahore
For appointments and inquiries:
+92 321 444 5012 | +92 300 845 4972
or visit us online at
www.TheWorldofHSY.com

Jewels in Bloom is a dreamy collection inspired by the radiant beauty of summer florals, soft expressive art, and the tender nostalgia of golden summer evenings. Each piece captures the essence of femininity and the timeless elegance of flowers.

Carefully curated, the collection is an ode to color, light, and artistry — where every jewel is a brushstroke, and every design tells a story.

Jewels in Bloom reimagines jewellery not just as adornment, but as a wearable form of art: luminous, soulful, and steeped in emotion.

Photographer: Natasha Zubair
Muse: Abeera tanveer & Eman Suleman
Makeup: Saad Samie
Wardrobe: Saira Shakira & Zuriador
Styling & Creative Vision: Sarah Zahid

Tara Effortless Luxe is all about free spirited prints, emblazoned on rich, pure fabrics, perfect for spring/summer soirees. Fluid silhouettes that move with you, luxe textures that feel like a dream and of course, prints that bring an irresistible mood to your look.

Elevated, easy elegance, designed for occasions you want to stand out at without to trying too hard. It’s the kind of collection that feels as good as it looks – light and breezy. Minimal effort, maximum impact.

Photography: Nadir Firoz Khan
Videography: The Wedding Story Films
Make up: Nabila Salon
Shoes: Illume Shoes
Jewelry: Allure by MHT
Set Design: Lemon Issue
Muses: Alayna Shamsi, Sasha Raja,
Imaan Madani

This Eid, celebrate with colors as delightful as the festivities!

Our Unstitched Eid Lawn Collection is a perfect blend of tradition and charm. Just like your favorite Eid treats, each design is crafted to add a touch of sweetness to your celebrations!

Muse: @syrayousuf
Photographer: @sajallsajjad
Video: @moeiez
Art Director: @hashimali90
Stylist: @styledbyhafsa
MUA: @irhyanthomas

Inspired by the fierce and passionate love of Mastani, this collection embodies the essence of nostalgic and deep devotion. Each piece is a reflection of her unwavering dedication, evoking memories of eternal bonds and unrelenting passion.

Muse @fahmeen_ansariofficial
Makeup @Hussainbabarofficial
Photography @Nusairrahman.photography
Stylist @mehran.qauseqazah
Jewelry @tesoro.pk

The Legacy Collection is a milestone in Karma’s journey as it marks the 25th year of our existence. In this span of two and a half decades, we have lived a life with our patrons, our friends, our loved ones. We have evolved, laughed, cried, achieved, failed, grown, gained and lost together. We are the sum of those years and we have been there every step of your paths.

The Legacy Collection is an ode to ishq, to our classics, to the East, to our collective references in all its splendor. It is moonlit nights, the magic of first love, majestic monsoons, fragrant gaajras, stolen moments on a chaat, spiritual belonging and coming into our own.

We bring to you a collection of rich color, festive textile, classic Karma silohettes, gota, chaata paati, sparkle, grace and the dramatic in true Karma signature.

The Karma woman lies beyond the ordinary. She is resilient, elegant, self possessed and glamorous. She is classic, she is timeless, she is fierce and she is mystical and always beautiful.

After a hiatus from the world of luxury pret, Karma returns to celebrate their 25th year in the fashion industry and business with a proverbial bang. Maheen Kardar brings back the charm, color, sparkle and traditional with a twist ethos that has always been Karma’s mainstay. Bringing affordable sustainable fashion to the Karma women across the world, the Legacy Collection is reminiscent of old world glamor, festive grace and traditional

Creative Director: @maheenkardarofficial
Director of Photography: @naveed.amjad
Stylist: @khojiiiiMuses: @sarahzulfiqar_ @noor_rashidd
Hair & Make-up: @nabila_salon
Jewelry: @_kundan_jeweller @theshopmaya
Sets: @ayraevents

Step into a world of enchanting elegance as Shazia Ammar proudly presents the “Scheherazade” Bridal Collection 2024 by Ivy Couture Official.

Experience timeless bridal traditions with a modern twist.

Muse: Neha Taseer
PR: @rubiamoghees
Hair & Makeup: @bablooworld
Jewellery: @hanifjewellers @kundan.co
Decor: @whimsicalbloom.co
Shoot Coverage: @deeveesofficial

Shop No. 6, Ground Floor, Square One, 110 B3 & 91 B2 Gulberg III, Lahore,

Farah Talib Aziz’s “Miray” collection is a captivating fusion of heritage and modernity. Exquisitely crafted bridal ensembles blend timeless elegance with contemporary silhouettes. Each piece is a testament to meticulous artistry, adorned with intricate details that whisper stories of the past. “Miray” empowers the modern bride to embrace her roots while making a bold statement, creating a truly unforgettable bridal look.

Photography: Mehlum Sadriwala
Jewellery: Ali Javeri Jewelers
Carpets by: Abbas Carpets
Videography by: The wedding story films
Makeup: Zeeshan Farooqi
Styled by: GlamGency – Zahra Sarfraz

Anna is a Korean entrepreneur and noblewoman, who hails from a Pakistani royal family. She is the founder and CEO of Anna Korean Beauty, Kim Production, and Kim Traders.

She has made her debut into the field of entertainment with Netflix Korea. Anna will be seen in Netflix’s latest series, ‘Super Rich in Korea.’ This series highlights the affluent lifestyle of ultra-rich people against the multiethnic backdrop of Korea.

Anna tell us a bit about yourself, your family & educational background.

I was born in Pakistan and relocated to Korea with my family when I was five years old. My father is a businessman. We moved to Korea due to my father’s business endeavors, and my mother, who had previously studied at a Korean university, also embraced the opportunity to settle in Korea and now she runs an NGO for foreigners in Korea.

Having lived in Korea for over 25years, I thought I’ll marry Korean but I found the love of my life in Pakistan. Despite initially expecting my future partner to relocate to Korea, the COVID-19 pandemic disrupted our plans, and after two years of separation, I traveled to Pakistan to marry him. Since then, I’ve been splitting my time between Pakistan and Korea.

My educational journey includes attending Korean elementary school, followed by middle and high school at an American international school in Korea. After completing high school, I pursued a BBA degree from Ewha Women’s University in Korea, renowned as one of the most prestigious women’s universities globally.

I have alot of achievements in Korea such as:

  1. Anna Korean Beauty, CEO
  2. Kim Production, CEO
  3. Kim Traders (SMC-PVT LTD), CEO
  4. Asia Pacific Enterprices (Trading Company), Marketing Director (2015-present)
  5. Secretary General, Melting Pot Nonprofit Organization (2017-present)
  6. English Urdu Interpreter, Ministry of Justice (2013~2019)
  7. UN-Habitat Global Ambassador (2020~present)
  8. Ministry of the Interior and Safety – Safety Public Relations Ambassador (2020~present)
  9. Korea Rural Community Corporation Rural Tourism Supporters (2020~Present)
  10. DS Laboratories Korea (Global Marketing Director) (2013~2014)
  11. Korea International Trade Association – University student trade camp held (2013~2014)
  12. Korea International Trade Association – Global Trade Ambassador (2013~2014)
  13. PSAK Pakistan Student Council Female Representative (2014~2016)
  14. Asiana Airlines/Asiana Dream Wings (Project for Korea’s multicultural policy and education program) 2013~2013)
  15. Lecture, Department of Korean Language, National University of Foreign Studies (NUML University), Pakistan (2013.1~2013.3)
  16. Lee & Won Asian Fellowship/Asian international student talent development program (2012.3~2012.12)
  17. Peple To People International/Ewha Womans University Chapter Vice President (2011.2~2012.12)
  18. Immigration Office Refugee Department Official Urdu Interpreter (2010~2019)
  19. Dongducheon Police Station /

Foreign Affairs Division / Criminal Investigation Division / Traffic Interpreter (2008~2013) 20. Myungwon Culture Foundation Korean Tea Ceremony

Instructor Certification and Tea Ceremony Lectures (2008~2011)

You have been born in Pakistan but raised in South Korea; how different are both the cultures and where do enjoy the most?

Growing up in South Korea after being born in Pakistan, I found myself immersed in two distinct yet enriching cultures. Despite being very young when I moved, my parents made sure to instill in us a deep appreciation for our Pakistani heritage alongside embracing Korean customs, especially during our education at an American school in Korea.

My understanding of Pakistan was initially shaped by encounters with Pakistani refugees at my workplace in Seoul Immigration’s Refugee Center. Their narratives often painted a bleak picture of Pakistan, filled with mentions of terrorism, honor killings, and religious strife. However, my parents reassured me that this portrayal didn’t reflect the reality of Pakistan. Determined to see for myself, I embarked on a journey to NAMAL University in Islamabad during my university break. Teaching Korean language and culture there opened my eyes to a different perspective—one that contradicted the negative portrayal I had encountered.

Exploring Pakistan firsthand, I discovered a country rich in culture and warmth, vastly different from the bleak image often portrayed. After marrying into a Pakistani family, I delved even deeper into Pakistani culture, finding surprising parallels with Korean customs. Inspired by this newfound understanding, I’ve dedicated myself to promoting a positive image of Pakistan in Korea, bridging the gap between perceptions and reality.

These days, I find myself embracing life in Pakistan with newfound enthusiasm, relishing the freshness of experiencing a country I’ve never lived in before. Connecting with my Korean friends and establishing a small Korea community in Lahore has been an immensely rewarding experience. Together, we’re not only exploring potential business opportunities but also fostering cultural exchanges with our Pakistani friends. This immersion into Pakistani life feels like an adventure filled with endless opportunities to learn and grow. The vibrant energy of Lahore, coupled with the warmth and hospitality of its people, has captured my heart. In this new chapter of my life, I’m discovering a profound sense of belonging and excitement, making Pakistan my current favorite place to be.

Anna you are the CEO of Anna Korean Beauty, Kim Production and Kim Traders, how do you manage your businesses?

“After moving to Pakistan following my marriage, I found myself missing the bustling pace of my career back in Korea, where I was involved in various ambassadorial roles. Encouraged by my supportive husband, I decided to reignite my professional journey. When a friend, a renowned Korean director, expressed interest in shooting a K-pop music video in India, I saw an opportunity to showcase Pakistan’s potential in the entertainment industry. Bringing the project to Pakistan marked the inception of my production company.

After a brief hiatus, I noticed a gap in the Pakistani market for premium Korean skincare products. Determined to introduce high-quality skincare at affordable prices, I launched Anna Korean Beauty. This venture aimed to cater to the growing demand for authentic Korean skincare solutions in Pakistan.

My entrepreneurial journey took an unexpected turn when I seized the opportunity to collaborate with Netflix, a decision met with both excitement and apprehension from my family. However, I recognized the chance to portray Pakistan in a different light on a global platform. Through our productions with Netflix, my team and I showcased the diverse beauty and culture of Pakistan, challenging stereotypes and fostering a more positive perception worldwide.”

Tell us about your brands Anna Korean beauty, Kim Production and Kim Traders.

Anna Korean Beauty is renowned for bringing authentic Korean beauty products to Pakistan, curated by Korean experts who understand the essence of Korean skincare and cosmetics. With a focus on quality and authenticity, Anna Korean Beauty is the go-to destination for those seeking the best of Korean beauty.

Kim Production is pioneering the introduction of K-pop culture in Pakistan, igniting a fervor for Korean music, dance, and entertainment. As the first of its kind in the country, Kim Production aims to bridge cultural gaps and create a vibrant community of K-pop enthusiasts through concerts, events, and talent showcases and movie productions.

Kim Traders serves as a vital link between Pakistan and Korea, facilitating the export of Pakistani goods to Korea while offering comprehensive business solutions. With expertise in logistics, market analysis, and trade regulations, Kim Traders streamlines the process for businesses looking to expand into the Korean market, serving as a one-stop destination for all their needs.

What’s your favorite aspect of being an entrepreneur?

My favorite aspect of being an entrepreneur is the profound opportunity to inspire and uplift others, especially aspiring female leaders worldwide. Making a positive impact on society and witnessing the fruition of my ideas are deeply fulfilling motivations that drive me forward. Being a role model for girls everywhere is not just a goal, but a mission I wholeheartedly embrace, aiming to empower and encourage them to pursue their dreams fearlessly.

Tell us all about your Netflix series “Super Rich in Korea”

Step into the lavish world of “Super Rich in Korea,” where opulence knows no bounds. Join us as we delve into the lives of the world’s elite, showcasing the extravagant lifestyles of the ultra-wealthy against the mesmerizing backdrop of Korea’s multicultural tapestry.

Prepare to be enthralled by a dazzling array of characters, from Singaporean tycoons to the Arab world’s equivalent of the Kardashians. Experience the allure of Pakistani entrepreneur Anna Kim and the sophistication of Italian fashion icons, all converging in a spectacular display of wealth and influence.

I tired to highlight Pakistan’s rich cultural heritage, vibrant traditions, and the remarkable achievements of its people. In “Super Rich in Korea,” we’ll showcase the elegance and grace of Pakistani culture , their contributions to art, philanthropy, and business. Pakistan will shine as a beacon of positivity and inspiration in our series, celebrating its beauty, resilience, and the generosity of its people.

How do you think your Netflix series, “Super Rich in Korea” will serve as bridge between Pakistan and Korea?

My Netflix series, “Super Rich in Korea,” holds immense potential as a cultural bridge between Pakistan and Korea. By leveraging the vast reach of Netflix,I am providing a powerful platform to showcase the vibrant tapestry of Pakistani culture, brimming with colors and vitality. I am deliberate efforts to feature Pakistani traditional attire, fashion trends, makeup styles, and lifestyle choices not only celebrate the richness of Pakistan’s heritage but also serve as a catalyst for promoting its burgeoning fashion industry on a global scale. Moreover,my inclusion of Korean cultural elements, such as the tradition of charity food, with a spotlight on kimchi, introduces Pakistani audiences to the diverse and flavorful world of Korean cuisine, fostering cross-cultural understanding and appreciation. Through this compelling narrative lens,I am not just creating entertainment but fostering meaningful connections and dialogue between two distinct yet interconnected cultures, thereby nurturing a sense of unity and shared humanity across borders.

What’s your most satisfying entrepreneur moment so far?

My most satisfying entrepreneurial moment thus far has been the recognition of my journey on a global platform like Netflix, where the dedication and perseverance behind my work were showcased. Additionally, seeing my presence on Korea’s largest billboard was a surreal validation of the impact my endeavors have made. These moments not only affirm the significance of my efforts but also inspire me to continue pushing boundaries and reaching new heights in my entrepreneurial journey.

How do you balance your personal life with the demands of running a business?

Balancing personal life with business demands requires careful planning and boundaries. Setting clear work hours, prioritizing tasks, delegating when possible, and making time for self-care are essential. It’s also crucial to communicate expectations with both work and personal contacts to maintain a healthy balance. In Korea early education focusing on time management and work-life balance can instill important skills for navigating professional and personal responsibilities later in life. It’s a valuable approach that can contribute to a more balanced and fulfilling lifestyle.

How would you describe your leadership style?

My leadership style revolves around prioritizing the well-being and growth of my team, viewing them as a close-knit family. I aim to cultivate a culture of professionalism infused with genuine warmth and empathy. By nurturing this environment, I believe we can not only drive business success but also make a positive contribution to society.

What is Anna’s day like when she’s not out for work?

When I’m not at work, I cherish moments with loved ones, discovering new destinations, and immersing myself in diverse cuisines. Whether it’s bonding with family and friends, embarking on adventures, savoring delicious meals, or diving into the captivating world of Korean dramas, these experiences add depth and joy to my life beyond the realm of work.

Makeup & hair styling: Amber Bashir of studio100salon (Pakistan)

Jacqueline Beauty (Korea)

Wardrobe: MNR Design Studio (Pakistan)

JavandiEvent by Sundus Mustafa of Whimsical Parties

Pictures via Netflix Korea

Step into the nostalgia of a bygone era with Mohsin Naveed Ranjha’s exquisite Eid collection, a visual ode to the golden age of train travel. Shot against the timeless backdrop of Lahore Railway Station, the collection captures the spirit of journeys taken to reunite with loved ones. Immerse yourself in meticulously embroidered menswear and womenswear, adorned with intricate block prints. Crafted from luxurious karandi, cotton, and lawn, these ensembles are a celebration of tradition and a stylish embrace of the upcoming warmer season. Mohsin Naveed Ranjha invites you to relive the charm of train voyages with this sartorial journey.

Our latest 2024 eid collection pays homage to the rich heritage of train travel and the timeless allure of Lahore Railway Station. As we delve into the nostalgia of bygone eras, we celebrate the cherished memories of journeys undertaken to reunite with loved ones during the festive season. Train travel holds a special place in my heart and I am sure of many others too. It transcends social boundaries and weaves unforgettable stories. From the bustling platforms to the rhythmic chug of locomotives, Pakistan Railways has been an intrinsic part of our collective experience, offering a unique glimpse into our lives, hopes and dreams.We invite you to embark on this journey with us, as we celebrate the spirit of tradition, nostalgia, and timeless elegance.
Photography: @paragonstudioofficial, @waqar_ahmed_butt
Boys Grooming: @paragonsalonlhr
Stylist: @abdullah_sidiki
MUA: @syedhussain_mua
Jewellery: @pierregemmebyhur, @rgb.hifsafarooq, @hafsajahanjewelry
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