Rooted in softness, nostalgia, and effortless elegance, BLOOM Lawn ’26 by Saira Shakira unfolds like a quiet summer dream. With airy fabrics, delicate embroideries, and a palette inspired by fading florals and sunlit memories, the collection beautifully captures the modern woman’s desire for both comfort and sophistication. In this conversation with Good Times Magazine, Saira Faisal and Shakira Usman talk about friendship, creative balance, storytelling in fashion, and the inspiration behind their latest collection.
You both started as friends and creative partners. How would you describe the dynamic between Saira and Shakira behind the brand today?
Our dynamic today is still rooted in the same foundation that started everything: trust, shared creativity, and genuine friendship.
What makes our partnership interesting is that it has evolved beyond just “best friends building a brand.” We have learned to balance emotional connection with the discipline of running a business together.
I am usually the more grounded strategist, while Saira brings a more expressive and instinctive creative energy. That contrast has worked in our favour because we fill different gaps.
Your upcoming BLOOM Lawn ’26 collection feels dreamy, soft, and nostalgic. What was the very first visual or emotion that inspired this collection?
The very first feeling behind BLOOM Lawn ’26 was nostalgia. It was inspired by soft, fleeting memories of slow summer afternoons, fresh flowers drying by the window, and fabrics that feel personal and lived in.
Visually, we were inspired by faded garden tones, sunlight filtering through curtains, and the romantic softness of vintage florals. Before sketches or prints even existed, we wanted the collection to capture an emotion: gentleness. Something calm, feminine, and quietly expressive rather than overly loud or trend driven.
Lawn season in Pakistan is extremely competitive. How do you make sure every Saira Shakira collection still feels distinct and instantly recognizable?
In a market as fast moving and competitive as Pakistan’s lawn industry, we have learned that staying distinct is less about following trends and more about staying consistent with our identity. For us, every Saira Shakira collection begins with a feeling and a story before it becomes a product.
We pay close attention to signature details: the softness of our color palettes, the balance between femininity and wearability, intricate yet refined embroideries, and prints that feel elegant rather than overwhelming. Even when trends change, we try to interpret them in a way that still feels authentically Saira Shakira.
This collection beautifully balances delicate femininity with effortless wearability. How important is comfort when designing festive summer pieces?
Comfort is extremely important because people want to feel as good as they look. Summers are all about warm weather, movement, and travel, so garments need to stay breathable, light, and easy to wear without compromising on elegance.
The pastel lilacs, blush tones, and floral detailing in BLOOM feel very cinematic. Were there any travel memories, moods, or references behind the palette?
Yes, the palette for BLOOM was deeply connected to a feeling of softness. A lot of the pastel lilacs and blush tones came from memories of spring evenings while traveling through Europe, especially moments where everything feels slowed down and dreamlike: faded hotel interiors, sunset skies through train windows, and quiet gardens in bloom.
We wanted the visuals to feel like stepping into a memory: delicate, warm, and slightly surreal.
As designers, do you both naturally gravitate toward different aesthetics, or are your tastes surprisingly similar?
We actually have very different visual instincts, which is what makes our collaboration work. One of us naturally leans toward softer, romantic, and detail heavy aesthetics, while the other is drawn more toward structure, restraint, and cleaner compositions.
What is interesting is that our tastes overlap in intention. We are both drawn to work that feels immersive and thoughtful, pieces that create a mood rather than simply looking pretty.
What’s one detail in this collection that people might overlook at first glance, but you personally love the most?
One detail we love in this collection is the way negative space is treated almost like part of the design itself. At first glance, people usually notice the florals, but the subtle gaps and breathing room between elements create a rhythm that makes the collection feel alive instead of crowded.
Pakistani women today want outfits that feel fashionable yet practical. How has the modern woman influenced your design philosophy over the years?
The modern Pakistani woman has completely reshaped the way we think about design. Women today are balancing careers, families, social lives, and personal expression all at once, so fashion can no longer be just visually beautiful. It has to move with them, feel comfortable, and adapt to different moments of their day.
Social media has changed how fashion is consumed. Do you feel collections now need a stronger storytelling element beyond just the clothes?
Yes, absolutely. Social media platforms like Instagram have transformed fashion from a seasonal experience into a constant stream of visual content. People no longer just see a collection; they experience it through short videos, styling edits, behind the scenes moments, and digital campaigns.
Because of that, garments alone can easily get lost unless they are tied together by a strong narrative or emotion that people can connect with.
If you had to describe BLOOM Lawn ’26 in just three words, what would they be?
Organic. Radiant. Evolving.
