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May 16-31-2024

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EDITORS’ PICK For what’s new in town

Cooling Water Jelly Tint —Milk

A long-lasting lip and cheek stain with a hydrating, bouncy jelly texture that glides on for a sheer, buildable burst of color. This blush and lip stain is 90% natural, clean, vegan, cruelty-free, paraben-free, gluten-free, non-comedogenic, and non-acnegenic.

Skin Recipe

Skin Recipe is a local Pakistani brand owned by Aiman and Minal Khan. Skin Recipe is more than just skincare, it’s a way of life! It is built on the philosophy that beauty is not fitting in someone else’s mold. It’s a journey, a journey of embracing your own features, your individuality — your beauty, your way! Their range of high-quality products allow you to mix and match, and create the perfect recipe for your skin.

Aplomb

This season it’s all about wearing some cute hair bows. Super cute hair bows are a top pick of girls from every age group. If you are looking out for some cool, super trendy, customised hair bows then Aplomb is a must check!

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In Feature

From Messy to Marvelous: Turn Heads with These Quick Fixes!

Have you ever found yourself in a situation where you need to look presentable ASAP? You might have to go to a meeting with your teacher or coach or go to last-minute dinner plans with your friends or family. The last thing you want to come across is disheveled! You want to reflect that you care and value this time. In this video, I’m going to teach you some quick fixes that are essential if you want to look your best despite being in a time crunch. These tips include grooming, picking the right outfit and presenting yourself as polished and put together. If you put these simple tips into practice, you’re guaranteed to turn heads wherever you go!

Article by Nuria Al-Ahmad

Personal Grooming:

Personal grooming is the first step to looking fresh and clean and it really improves your self-confidence too. Grooming yourself properly doesn’t have to take hours — all you really need to do is brush your teeth, put on some deodorant and make sure your hair isn’t too greasy. Ideally, you should freshly shampoo and condition your hair but if you’re in a really tight time crunch you can simply use dry shampoo and hair perfume to refresh your hair.

You should also wash your face and moisturize it thoroughly to get a glowy complexion. Massaging your face while you moisturize is a great habit because it immediately rejuvenates your skin and removes any signs of tiredness. Even if you only massage your face for a minute or two you’ll achieve a youthful and rosy look. No matter how much you need to rush you should never forget one crucial step — sunscreen. This will protect your skin from sun damage and your future self will thank you.

After you’ve done all these basic steps you can move on to styling your hair. This is arguably the most important step because no matter how glowy your skin is, if your hair looks messy and matted you can never achieve a polished look. The best quick fix for your hair is to brush it and put it up into a slicked-back bun or ponytail. This way it’ll snatch your face and give you a put-together look. If your hair is too short to put up you can just pin it behind your ears and this will give you a similar neat look.

When it comes to looking good, the devil is in the details so you should focus on everything including your nails. If your nails are looking jagged just go over them quickly with a nail file. Cleaning under the nails is a must! Invest in a nail brush and scrub away at the grim that wedges in there! This takes two minutes and your fingers and hands end up looking a lot cleaner. Chipped nail polish is a big no so we suggest removing your nail polish altogether since applying a fresh coat on a time crunch is never a good idea. You could end up staining your clothes andthat’s the last thing you want! Clean short nails are the details you want to pay attention too! While you are riding in the car, you can use a nail buffer for an added shine!

Choosing The Right Outfit:

When it comes to transforming from messy to marvelous in a short amount of time choosing the right outfit is crucial. Knowing “when to wear what” will save you countless hours of frantically searching through your closet for something to wear. There are some key rules that everyone should follow while getting dressed and the most important rule is to start with basics. Instead of looking for a statement top, you should opt for a classic white button-down or t-shirt depending on the occasion. Having a good collection of basics in your wardrobe will make getting ready quickly a whole lot easier. If you have a closet full of neutrals then all the clothes you own will go together and you won’t have to worry about matching different colors. A favorite accent color can jump in and create the head turning buzz you are going for! Colors like black and white and different shades of brown complement most skin tones and always look timeless. Bright colors can change the mood, draw attention and attract people to you! Invest in timeless pieces since they stay in style longer while also picking up on the latest trends to stand out!

While curating the perfect outfit you should be mindful of your body shape and height since certain styles of clothing don’t compliment certain body shapes. If you don’t want to spend time worrying about this then the best thing to do is stick to tailored clothing. This means you shouldn’t wear anything too baggy or too tight. Tailored clothing helps you accentuate your unique body shape and gives you an elegant look.

Always remember that a perfect outfit is totally useless if you don’t pay it the attention it deserves. This means you absolutely must iron or steam each article of clothing that you wear. Even simply hanging a wrinkled shirt when you are showering, it will be wrinkle-free from the steam by the time you are done! This simple task takes no more than a few minutes and it makes a huge difference. Paying attention to your outfit also means accessorizing it well and the key to this is remembering that less is more. A simple necklace or bracelet is all you really need to pull your entire look together. When it comes to shoes you should make sure yours are polished and well-maintained and most importantly that they’re appropriate for the occasion. You obviously don’t want to show up to a fancy dinner wearing sneakers or walk into a meeting in flip-flops. If you keep all these tips in mind then dressing in a hurry should be no problem as you’ll already know exactly what to wear.

Presenting Yourself To Others:

When presenting yourself to others it’ s important to look great but you should make sure you smell great as well. Apart from basic hygiene, you should always have a signature scent. When picking the right perfume it’ s important to find one that isn’t too overpowering. You definitely don’t want a scent that’ll make people sneeze or cough when you enter a room. Something subtle yet distinct is the way to go and depending on your personality you can choose any kind of scent whether it’ s floral or musky.

Another tip that’ll help you turn heads when you enter a room is staying mindful of your posture at all times. Walking with a straight back and relaxed shoulders is the key to looking graceful and confident. You should never slouch or hunch up your shoulders as that will ruin the effect of your outfit and diminish your confidence. You should also avoid crossing your arms as that makes you look less approachable to others as does keeping a straight face at all times. Smiling will make you look more approachable and people will perceive you as polite if you smile often.

This goes hand in hand with the next tip which is to always remember your manners regardless of who you’re talking to. Even if you’re just hanging out with your friends, never forget to say please and thank you. Always remember to maintain eye contact during conversations and never interrupt someone else while they’re speaking. When it’s your turn to speak you should do so with assurance and avoid stammering. These subtle changes will make you seem more confident and people will end up respecting you much more.

Glow Up From The Inside Out:

While all these tips are very helpful when quickly fixing your appearance to impress others you should always remember that the real glow-up comes from within. Looking polished and put together isn’t just about following a set of strict rules, it’s about feeling confident in your own skin and making sure your appearance matches this inner confidence. If you feel comfortable and confident in how you present yourself to others only then will you be able to be the best version of yourself. While changing our eating and thought patterns may not lead to immediate changes, they will be helpful in the future and your future self will thank you!! Eating healthy and getting the right vitamins and nutrients from food for our skin, hair and nails will help us look our best! Remember if nature didn’t make it, don’t take it!! Try to eat a “rainbow” of colors from fruits and vegetables and spices in nature. Our thoughts affect our mindset. Engaging in positive self-talk and minimizing our harsh inner critic will also help our confidence and ultimately our appearance!

These tips should help you transform from messy to marvelous, turn heads and attract what you want in no time! Always remember to adapt them to your own personal style and be consistent for the best results.

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In COVER STORY

In conversation with Anna Kim

Anna Kim

Anna is a Korean entrepreneur and noblewoman, who hails from a Pakistani royal family. She is the founder and CEO of Anna Korean Beauty, Kim Production, and Kim Traders.

She has made her debut into the field of entertainment with Netflix Korea. Anna will be seen in Netflix’s latest series, ‘Super Rich in Korea.’ This series highlights the affluent lifestyle of ultra-rich people against the multiethnic backdrop of Korea.

Anna tell us a bit about yourself, your family & educational background.

I was born in Pakistan and relocated to Korea with my family when I was five years old. My father is a businessman. We moved to Korea due to my father’s business endeavors, and my mother, who had previously studied at a Korean university, also embraced the opportunity to settle in Korea and now she runs an NGO for foreigners in Korea.

Having lived in Korea for over 25years, I thought I’ll marry Korean but I found the love of my life in Pakistan. Despite initially expecting my future partner to relocate to Korea, the COVID-19 pandemic disrupted our plans, and after two years of separation, I traveled to Pakistan to marry him. Since then, I’ve been splitting my time between Pakistan and Korea.

My educational journey includes attending Korean elementary school, followed by middle and high school at an American international school in Korea. After completing high school, I pursued a BBA degree from Ewha Women’s University in Korea, renowned as one of the most prestigious women’s universities globally.

I have alot of achievements in Korea such as:

  1. Anna Korean Beauty, CEO
  2. Kim Production, CEO
  3. Kim Traders (SMC-PVT LTD), CEO
  4. Asia Pacific Enterprices (Trading Company), Marketing Director (2015-present)
  5. Secretary General, Melting Pot Nonprofit Organization (2017-present)
  6. English Urdu Interpreter, Ministry of Justice (2013~2019)
  7. UN-Habitat Global Ambassador (2020~present)
  8. Ministry of the Interior and Safety – Safety Public Relations Ambassador (2020~present)
  9. Korea Rural Community Corporation Rural Tourism Supporters (2020~Present)
  10. DS Laboratories Korea (Global Marketing Director) (2013~2014)
  11. Korea International Trade Association – University student trade camp held (2013~2014)
  12. Korea International Trade Association – Global Trade Ambassador (2013~2014)
  13. PSAK Pakistan Student Council Female Representative (2014~2016)
  14. Asiana Airlines/Asiana Dream Wings (Project for Korea’s multicultural policy and education program) 2013~2013)
  15. Lecture, Department of Korean Language, National University of Foreign Studies (NUML University), Pakistan (2013.1~2013.3)
  16. Lee & Won Asian Fellowship/Asian international student talent development program (2012.3~2012.12)
  17. Peple To People International/Ewha Womans University Chapter Vice President (2011.2~2012.12)
  18. Immigration Office Refugee Department Official Urdu Interpreter (2010~2019)
  19. Dongducheon Police Station /

Foreign Affairs Division / Criminal Investigation Division / Traffic Interpreter (2008~2013) 20. Myungwon Culture Foundation Korean Tea Ceremony

Instructor Certification and Tea Ceremony Lectures (2008~2011)

You have been born in Pakistan but raised in South Korea; how different are both the cultures and where do enjoy the most?

Growing up in South Korea after being born in Pakistan, I found myself immersed in two distinct yet enriching cultures. Despite being very young when I moved, my parents made sure to instill in us a deep appreciation for our Pakistani heritage alongside embracing Korean customs, especially during our education at an American school in Korea.

My understanding of Pakistan was initially shaped by encounters with Pakistani refugees at my workplace in Seoul Immigration’s Refugee Center. Their narratives often painted a bleak picture of Pakistan, filled with mentions of terrorism, honor killings, and religious strife. However, my parents reassured me that this portrayal didn’t reflect the reality of Pakistan. Determined to see for myself, I embarked on a journey to NAMAL University in Islamabad during my university break. Teaching Korean language and culture there opened my eyes to a different perspective—one that contradicted the negative portrayal I had encountered.

Exploring Pakistan firsthand, I discovered a country rich in culture and warmth, vastly different from the bleak image often portrayed. After marrying into a Pakistani family, I delved even deeper into Pakistani culture, finding surprising parallels with Korean customs. Inspired by this newfound understanding, I’ve dedicated myself to promoting a positive image of Pakistan in Korea, bridging the gap between perceptions and reality.

These days, I find myself embracing life in Pakistan with newfound enthusiasm, relishing the freshness of experiencing a country I’ve never lived in before. Connecting with my Korean friends and establishing a small Korea community in Lahore has been an immensely rewarding experience. Together, we’re not only exploring potential business opportunities but also fostering cultural exchanges with our Pakistani friends. This immersion into Pakistani life feels like an adventure filled with endless opportunities to learn and grow. The vibrant energy of Lahore, coupled with the warmth and hospitality of its people, has captured my heart. In this new chapter of my life, I’m discovering a profound sense of belonging and excitement, making Pakistan my current favorite place to be.

Anna you are the CEO of Anna Korean Beauty, Kim Production and Kim Traders, how do you manage your businesses?

“After moving to Pakistan following my marriage, I found myself missing the bustling pace of my career back in Korea, where I was involved in various ambassadorial roles. Encouraged by my supportive husband, I decided to reignite my professional journey. When a friend, a renowned Korean director, expressed interest in shooting a K-pop music video in India, I saw an opportunity to showcase Pakistan’s potential in the entertainment industry. Bringing the project to Pakistan marked the inception of my production company.

After a brief hiatus, I noticed a gap in the Pakistani market for premium Korean skincare products. Determined to introduce high-quality skincare at affordable prices, I launched Anna Korean Beauty. This venture aimed to cater to the growing demand for authentic Korean skincare solutions in Pakistan.

My entrepreneurial journey took an unexpected turn when I seized the opportunity to collaborate with Netflix, a decision met with both excitement and apprehension from my family. However, I recognized the chance to portray Pakistan in a different light on a global platform. Through our productions with Netflix, my team and I showcased the diverse beauty and culture of Pakistan, challenging stereotypes and fostering a more positive perception worldwide.”

Tell us about your brands Anna Korean beauty, Kim Production and Kim Traders.

Anna Korean Beauty is renowned for bringing authentic Korean beauty products to Pakistan, curated by Korean experts who understand the essence of Korean skincare and cosmetics. With a focus on quality and authenticity, Anna Korean Beauty is the go-to destination for those seeking the best of Korean beauty.

Kim Production is pioneering the introduction of K-pop culture in Pakistan, igniting a fervor for Korean music, dance, and entertainment. As the first of its kind in the country, Kim Production aims to bridge cultural gaps and create a vibrant community of K-pop enthusiasts through concerts, events, and talent showcases and movie productions.

Kim Traders serves as a vital link between Pakistan and Korea, facilitating the export of Pakistani goods to Korea while offering comprehensive business solutions. With expertise in logistics, market analysis, and trade regulations, Kim Traders streamlines the process for businesses looking to expand into the Korean market, serving as a one-stop destination for all their needs.

What’s your favorite aspect of being an entrepreneur?

My favorite aspect of being an entrepreneur is the profound opportunity to inspire and uplift others, especially aspiring female leaders worldwide. Making a positive impact on society and witnessing the fruition of my ideas are deeply fulfilling motivations that drive me forward. Being a role model for girls everywhere is not just a goal, but a mission I wholeheartedly embrace, aiming to empower and encourage them to pursue their dreams fearlessly.

Tell us all about your Netflix series “Super Rich in Korea”

Step into the lavish world of “Super Rich in Korea,” where opulence knows no bounds. Join us as we delve into the lives of the world’s elite, showcasing the extravagant lifestyles of the ultra-wealthy against the mesmerizing backdrop of Korea’s multicultural tapestry.

Prepare to be enthralled by a dazzling array of characters, from Singaporean tycoons to the Arab world’s equivalent of the Kardashians. Experience the allure of Pakistani entrepreneur Anna Kim and the sophistication of Italian fashion icons, all converging in a spectacular display of wealth and influence.

I tired to highlight Pakistan’s rich cultural heritage, vibrant traditions, and the remarkable achievements of its people. In “Super Rich in Korea,” we’ll showcase the elegance and grace of Pakistani culture , their contributions to art, philanthropy, and business. Pakistan will shine as a beacon of positivity and inspiration in our series, celebrating its beauty, resilience, and the generosity of its people.

How do you think your Netflix series, “Super Rich in Korea” will serve as bridge between Pakistan and Korea?

My Netflix series, “Super Rich in Korea,” holds immense potential as a cultural bridge between Pakistan and Korea. By leveraging the vast reach of Netflix,I am providing a powerful platform to showcase the vibrant tapestry of Pakistani culture, brimming with colors and vitality. I am deliberate efforts to feature Pakistani traditional attire, fashion trends, makeup styles, and lifestyle choices not only celebrate the richness of Pakistan’s heritage but also serve as a catalyst for promoting its burgeoning fashion industry on a global scale. Moreover,my inclusion of Korean cultural elements, such as the tradition of charity food, with a spotlight on kimchi, introduces Pakistani audiences to the diverse and flavorful world of Korean cuisine, fostering cross-cultural understanding and appreciation. Through this compelling narrative lens,I am not just creating entertainment but fostering meaningful connections and dialogue between two distinct yet interconnected cultures, thereby nurturing a sense of unity and shared humanity across borders.

What’s your most satisfying entrepreneur moment so far?

My most satisfying entrepreneurial moment thus far has been the recognition of my journey on a global platform like Netflix, where the dedication and perseverance behind my work were showcased. Additionally, seeing my presence on Korea’s largest billboard was a surreal validation of the impact my endeavors have made. These moments not only affirm the significance of my efforts but also inspire me to continue pushing boundaries and reaching new heights in my entrepreneurial journey.

How do you balance your personal life with the demands of running a business?

Balancing personal life with business demands requires careful planning and boundaries. Setting clear work hours, prioritizing tasks, delegating when possible, and making time for self-care are essential. It’s also crucial to communicate expectations with both work and personal contacts to maintain a healthy balance. In Korea early education focusing on time management and work-life balance can instill important skills for navigating professional and personal responsibilities later in life. It’s a valuable approach that can contribute to a more balanced and fulfilling lifestyle.

How would you describe your leadership style?

My leadership style revolves around prioritizing the well-being and growth of my team, viewing them as a close-knit family. I aim to cultivate a culture of professionalism infused with genuine warmth and empathy. By nurturing this environment, I believe we can not only drive business success but also make a positive contribution to society.

What is Anna’s day like when she’s not out for work?

When I’m not at work, I cherish moments with loved ones, discovering new destinations, and immersing myself in diverse cuisines. Whether it’s bonding with family and friends, embarking on adventures, savoring delicious meals, or diving into the captivating world of Korean dramas, these experiences add depth and joy to my life beyond the realm of work.

Makeup & hair styling: Amber Bashir of studio100salon (Pakistan)

Jacqueline Beauty (Korea)

Wardrobe: MNR Design Studio (Pakistan)

JavandiEvent by Sundus Mustafa of Whimsical Parties

Pictures via Netflix Korea

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In GT Event

Hum Style Awards

Hum Style Awards

TRESemme Kashmir HUM Style Awards — the Most Anticipated Night of Glitz & Glamour — concludes on a High Note! The premier celebration of Pakistan’s fashion, beauty, and entertainment, took place on May 11 at the Expo Centre, Karachi. The event turned out to be a resounding success, attracting the who’s who of the fashion world including celebrities, fashionistas, and influencers from various walks of life.

 

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