From spontaneous DIY setups to becoming one of Pakistan’s most trusted names in event design, Jannat Gulzar has carved out a space that’s equal parts whimsical and awe-inspiring. As the visionary behind Pastels Events, she’s built a brand known for its dreamy aesthetics, attention to detail, and heartfelt storytelling through décor.

In this exclusive interview with Good Times, Jannat opens up about her journey – from being recognised as one of the 101 Most Influential Women in Pakistan to curating events that feel like poetry in motion.
With warmth, wit, and unshakable passion, she shares the highs, hurdles, and the creative chaos behind the scenes of every celebration she brings to life.

Let’s begin with the spotlight moment – how did it feel to be recognised among the 101 Most Influential Women in Pakistan and receive the award from the First Lady, Mrs. Alvi?

What was running through your mind when you held that award?

Honestly, surreal! I was standing there holding the award, trying not to cry or trip over my own excitement. It felt like my journey – from DIY birthdays to grand weddings – flashed in front of my eyes. Getting that recognition from the First Lady was a huge honour and a reminder that all those sleepless nights and crazy timelines were worth it.

Take us back – how did Pastels Events begin? Was there a defining moment that sparked your journey into event planning?

Pastels began very accidentally (and very colourfully)! I used to do pretty table setups for friends and family – nothing serious. One day, someone asked me to do a birthday party. I had no team, no idea, and zero budget, so I got my household staff to help, took all the waste material lying around the house, and transformed it into fun, festive décor. That party was a hit, and I just… never stopped after that.

Pastels has such a dreamy aesthetic – where do you draw your creative inspiration from?

From everything romantic and whimsical! Old movies, Pinterest black holes at 2 a.m., random café corners, and sometimes from the fabric of a dress or a flower I spot on the street. I like to mix a little nostalgia with softness and just enough drama to keep it interesting.

Over the years, you’ve curated countless events. Is there one that has stayed closest to your heart? Why?

Every event feels close to my heart — especially when it’s a brand-new theme. We pour our hearts, minds, and way too many sleepless nights into creating something that’s never been done before. That process of bringing a fresh vision to life, from sketches to reality, is what makes each event so special for me.

Being a woman in the events industry can be both challenging and empowering. What have been your biggest hurdles and proudest wins so far?

Biggest hurdle? Being not taken seriously in a male-dominated logistics world where you have to fight for your vision.
Proudest win? Building a brand that’s now trusted, respected, and run by a team of incredible women – and getting recognised nationally for it!

How do you balance creativity with logistics under pressure – especially during big weddings or high-stake corporate events?

With coffee, chaos, and checklists! Honestly, I’ve learned to plan for the worst and hope for the best. I start every event with a dreamy vision, but I pair it with a rock-solid Plan B, C, and sometimes D. And having a dependable team makes all the difference.

Pastels is now a name people trust. What do you think sets your work apart from others in the same field?

We don’t just “do décor” – we tell a story. Whether it’s a wedding or a birthday, we try to weave emotion, memory, and personal touches into every element. Plus, we’re obsessed with the little details that others might miss.

What’s your creative process like when a client comes in with just a vague idea or a mood-board?

That’s actually my favourite part! I love when someone says, “I don’t know what I want, but I want something magical.” I dive into their vibe, their personality, their Pinterest saves, and then bring them something they didn’t even know they wanted – but instantly love.

Do you have a signature touch or design detail that clients say screams “Jannat”?

Yes! People often say, “This setup looks like Pastels – it’s so you.” I think it’s the romantic colour palettes, the softness, the play with textures and lights – and the way we always add something personal and meaningful, not just pretty.

How important is collaboration with vendors, designers, and stylists when creating an event experience?

It’s everything! This industry runs on trust and teamwork. I always say – we don’t do this alone. It takes florists, carpenters, lighting guys, artists, and often last-minute miracle workers to make magic happen. The best events come from the best collaborations.

You wear many hats – entrepreneur, planner, award-winning woman of influence. What keeps you going on the tough days?

The thought that I get to create joy for people. And my team – they’re my biggest motivation. Also, let’s be real – sometimes it’s just chocolate and a good cry followed by a deep breath and a “Let’s go again!”

Tell us a bit about your lifestyle outside of events – where do you like to travel, unwind, or find inspiration?

Give me beaches, beautiful architecture, and a good iced coffee — and I’ll come back with a hundred new ideas and a sunburn! Travel is my therapy. I return with a creative kick, ten thousand photos of chairs and walls (yes, seriously), and at least one mood-board in my head before I even unpack.

Is there a dream event or client (local or international) that’s on your vision board?

I’d love to design a destination wedding on the Amalfi Coast or create a vibrant mehndi setup in the heart of Marrakech — something that blends culture, colour, and breathtaking backdrops. My dream event is one where the client gives us creative freedom, trusts the process, and lets us turn their story into something unforgettable.

What advice would you give to young women looking to enter the event planning space in Pakistan?

Start small, stay consistent, and don’t be afraid to say, “I don’t know – but I’ll figure it out.” Build your own aesthetic, and trust your gut. And never underestimate the power of good lighting and a solid backup plan.

Finally, what’s next for you and for Pastels Events? Any exciting projects, expansions, or secret plans you can share with Good Times?

Well, we somehow blinked and ended up with two marquees — don’t ask how, but they’re fabulous! We’re now plotting (in a totally legal way) more collaborations, bigger setups, and future projects that are currently brewing like a strong cup of chai. Let’s just say… the Pastels empire is growing, and we’re not slowing down anytime soon!