An accomplished entrepreneur, Sadaf Fawad Khan’s label SFK Bridals is for the chic and classy woman. Haider Rifaat catches up with her to talk about life in the limelight

Why fashion design?

I always had more of an interest towards the arts than sciences. So when life gave me an opportunity, there was nothing more exciting than diving right into it.

How would you define your label?

I identify my label with sobriety and delicacy. I pay a lot of attention to the intricacy of the design itself and it comes through as prominent on a base colour.

Choosing the appropriate colour is and remains an important part of the brand’s philosophy. I don’t want the work to be lost in a base colour just so that it may appear heavy. The same philosophy extends to the menswear collections, which we have been growing steadily. The design is simple, yet prominent and lets your personality add to it.

I’ve always been known in the media as an artist’s wife. However, that is not my introduction when it comes to my professional life. I intend to be known solely for my work

Where do you see yourself headed with SFK Bridals?

Just looking upwards and onwards.

TELL US ABOUT YOUR new collection.

Each collection is essentially an extension of the previous one, with more refinement. We have a wide range of offerings. There is the conventional lehnga choli as well as a new spin on the peshwas. There is a dramatic volume paired with modern and heavily embellished Chantilly pants. There are layered asymmetric lehngas with brilliant pops of colour.  We will keep innovating to give our clients something new each time.

Was it difficult to establish your own identity in the industry?

Fawad and I got married thirteen years ago, which means I’ve always been known in the media as an artist’s wife. However, that is not my introduction when it comes to my professional life. I intend to be known solely for my work.

Do you enjoy your celebrity status?

I do and I don’t. While love from the public is heartwarming, it comes with its cons. As far as my work is concerned, it’s the same grind as for any other designer.

WHAT MAKES A MARRIAGE WORK?

Trust

WHAT DRAWS YOU TO PEOPLE?

Treating people with the same respect you’d want for yourself.

What do you want to be remembered as?

A kind person.

If you could be any age for a week, what age would that be?

I would want to be twenty-two again.

What are your personal favourite fashion labels? 

I enjoy simplicity in design and that’s why I admire the quirky, yet minimal, aesthetic of Muse.

Describe your daily attire

Good Times

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