LAAM Fashion Week 2026 ushered in a transformative chapter for Pakistan’s fashion industry, debuting the country’s first runway-to-e-tail platform where design excellence met real-time commerce. Directed by HSY, the four-day showcase in Lahore brought together the full spectrum of Pakistan’s fashion ecosystem from couture visionaries to high-street powerhouses.
The inaugural lineup featured celebrated names including Ali Xeeshan, Deepak Perwani, Fahad Hussayn, Kamiar Rokni, Maheen Kardar, Mohsin Tawasuli, Nomi Ansari, Rizwan Beyg, Sadaf Fawad Khan, Saira Shakira, Souchaj, Summat, Tena Durrani, and Zainab Salman, each representing a distinct aesthetic within couture, luxury prêt, and bridal.
Co-founded by LAAM and Design651, with Nabila and N-Gents as Official Style Partners and Maheen Kardar as Designer Experience Director, LFW reflected a unified industry effort. Backed by leading retail and logistics partners, the platform positioned Pakistani fashion within a global broadcast spanning over 120 countries.
More than an event, LFW signalled a confident industry investing in its own ecosystem, where heritage craftsmanship, scalability, and digital ambition move forward together.
PR by Lotus
Photographs by Waqar Ahmed Butt & Team at Paragon Studio
@paragonstudioofficial @waqar_ahmed_butt
