In an industry where trends come and go, Sahar Razi built something that stayed.
Long before brows and lashes became mainstream obsessions, Sahar identified a gap in Pakistan’s beauty landscape and turned it into a movement. What began as a hobby in 2016 evolved into Get Lashed – a brand synonymous with precision, professionalism, and unwavering consistency.
From celebrity clientele to international certifications, Sahar’s journey is not just about beauty, it’s about discipline, trust, and setting standards in an industry that once underestimated the power of niche expertise. As she continues to expand beyond borders, one thing remains clear: for Sahar Razi, brows and lashes are not services, they are art forms.
In this exclusive conversation, she speaks about credibility, competition, consistency, and what it truly takes to build an empire; one perfect arch at a time.
Your work has redefined brows and lashes as an art form rather than just a service. When did you realise that this could become a serious profession and not just a beauty trend?
When I started this in 2016, all I wanted to do was bring something new to Pakistan. A niche in the beauty industry that wasn’t tapped into yet. It actually started as a hobby and snowballed into a proper business.
From Lahore to international platforms, your journey reflects both ambition and consistency. What were the biggest challenges you faced while building credibility in an industry that was once underestimated?
I feel if you stay consistent, don’t let success get to your head, and spearhead in the right direction towards your goal, you automatically build credibility. I feel I built this industry in the country and created the need for brows and lashes. The challenge is more for the new artists who are trying to build a name in the market when there is already competition.
You’re known for working with international and celebrity clientele. How do expectations differ at that level, and what does professionalism truly mean to you in such spaces?
I focus on getting the job done right. There is absolutely no room for error in my business, even though I’ve been at it for over 10 years. You can’t get complacent at any point, whether it’s a celebrity, a foreigner, or people across the country.
SPMU is as much about trust as technique. How do you balance artistry with responsibility, especially when clients place their faces and confidence in your hands?
When clients come and say, “You have been recommended and we have been told, ‘Just close your eyes and let her do her job,’” I feel that I have truly built that trust with my clients.
You’re also a certified international trainer, shaping the next generation of artists. What is one misconception you actively try to break among aspiring brow and lash professionals?
As an internationally certified trainer, I try to make new artists understand that they should learn one skill at a time. Master it and then move on to the next. Learning too many techniques together will not let you excel in any.
Beauty standards evolve rapidly. How do you stay ahead of trends while still creating results that are timeless and personalised?
I stay very consistent with my education at an international level. Never think you know too much because there is always room for improvement and more learning.
Your brand feels strong, refined, and intentional. What role did personal branding play in the growth of Get Lashed, and how consciously did you build it?
I am Get Lashed, and I believe my audience should know exactly who they are coming to when they visit our studio for any service. Because I have built all these techniques and operations single-handedly. So everything reflects who I am and what I’m aiming for: a complete, professional, and satisfactory experience.
Running a beauty business in Pakistan comes with its own realities. What advice would you give to women who want to scale their beauty ventures beyond local recognition?
I feel Pakistan has great potential and lots still to do. The market for such services is saturated in Dubai and Europe, etc. Build a name locally first. Prove you are consistent, and then there is no one stopping you.
On days when creativity feels blocked or pressure feels overwhelming, what grounds you and brings you back to your purpose?
I can be underslept, exhausted, ill, or stressed, but nothing can deter me from doing my job right. Tried and tested.
Looking ahead, what’s next for Sahar Razi; new cities, new techniques, or an entirely new chapter you haven’t revealed yet?
I already cover the major cities in Pakistan. More international expansion. And some huge news that I will be revealing soon.
