GT Interview Archives

In GT Interview December 2, 2025

NIGHAT MISBAH In Conversation with Director & Creative Head, Depilex Group

Where Craft Meets Legacy; Defining Pakistani Beauty for Over Four Decades

Few names in Pakistan’s beauty industry carry the kind of legacy, trust, and artistic authority that Nighat Misbah does. As the Director and Creative Head of Depilex Group, she has shaped generations of makeup artists, set bridal trends, and transformed Depilex into a powerhouse synonymous with timeless beauty and professional excellence.

In this exclusive conversation, she opens up about her creative evolution, winter bridal trends, long-lasting glam, and what truly defines the Depilex bride today.

Depilex has shaped Pakistan’s beauty industry for decades. How do you continue reinventing your creative vision year after year?

The secret is to simply keep pushing yourself out of your comfort zone and focus on creating unique concepts. I have been heading the group’s creative direction for decades, and I can’t think of a year where my team and I haven’t pushed our boundaries to experiment with new techniques, materials, and trends. It’s been a tremendous journey, and I look forward to the future.

How would you describe the Depilex bride today? What defines her look and attitude?

The Depilex Bride embodies a modern elegance that feels effortless yet impeccably refined. She favours makeup that enhances her natural beauty — luminous skin, softly sculpted features, expressive eyes, and lips that balance grace with confidence. She is empowered, modern yet culturally rooted, timeless yet trend-aware, and elegant without effort.

Winter weddings are around the corner — what makeup trends will take the spotlight this season?

Winter trends focus on making the skin the star of the show. Think very dewy, soft foundations and bases, with hints of warmth added through eyeshadows, blushes, and bronzers.

What colour palettes work best for winter brides, especially for Barat and Walima?

Both events have distinct colour stories. Baraat brides lean towards bolder, warmer tones — reds, browns, and golds. Walima looks, on the other hand, are softer and more neutral with shimmery peaches, nudes, and subtle metallics.

Skin prep becomes tricky in colder months. What essential skincare steps should brides follow before their makeup?

Skin prep is everything — it’s like laying the foundation of a skyscraper. The better the prep, the stronger what you build on top. I identify the client’s skin type and select a cleanser, toner, serum, and moisturiser based not only on her skin condition but also on the event timing, weather, and duration. I focus on prep as much as the makeup itself.

Glowing skin is a signature bridal trend. How can brides achieve a luminous finish without looking oily or heavy?

Many people overload on creams and highlighters, which makes everything feel heavy. True luminosity comes from prep. A hydrating serum and moisturiser, paired with a strobe primer, are usually all you need for that radiant, weightless glow.

What is one makeup mistake winter brides commonly make, and how can they avoid it?

Winter brides underestimate how dry and textured their skin becomes. Makeup alone can’t fix that — it actually makes things worse.
A. Hydrate: Start days before. Use HA/ceramides, drink more water, and apply a richer night moisturiser.
B. Exfoliate gently: 2–3 days before.
C. Use a nourishing mask: A sheet mask on the morning of the wedding boosts moisture.
D. Choose a winter-friendly base: Avoid overly matte foundations; opt for breathable, hydrating formulas like the MM Ultrawear Flawless Foundation.
E. Prep the lips: Lip scrub + balm are essential.

Bridal makeup needs to last 10–12 hours. What longevity tips or products do you swear by?

I rely on Masarrat Makeup Silk Foundation, a good setting spray like the waterproof one from Charlotte Tilbury, and Masarrat Misbah Liquid Lipsticks. I also send clients home with the lip colour they’re wearing, along with a balm and facial mist for touch-ups.

From soft glam to bold reds — what lip looks will dominate this winter season?

Burgundy lips are trending and beautifully complement our skin tone. For softer looks, muted mauves paired with brown liners, nude or pink lips, and a touch of gloss will be very popular.

How important is personalisation in bridal makeup, and how do you tailor each look?

Consultation is everything. I take time before every appointment to understand the bride’s event details, outfit, preferences, hair condition, and skin type. Many artists skip this step, but it’s essential to creating a truly customised bridal look.

Depilex has trained countless professionals. What qualities define a great makeup artist today?

At the Depilex Institute, launched in 1980, we offer international qualifications unmatched in Pakistan. The qualities that stand out for me are humility, lifelong learning, and professionalism. No matter what you achieve, you must remain grounded and committed to growth.

What advice would you give brides who want to stay timeless yet still embrace trends?

No matter what’s trending globally, it has to work for you. Always book a consultation with your makeup artist before the big day — that conversation shapes the perfect balance of timeless beauty and contemporary flair.

In GT Interview December 2, 2025

In Conversation with HALEEMA SADIA RIAZ Unveiling Garden of Vow

Known for crafting visually rich and emotionally resonant wedding experiences, Haleema Sadia Riaz, the visionary behind Lively Events, has established a signature aesthetic rooted in warmth, artistry, and meticulous detail. From handcrafted installations to deeply personalised design narratives, her work reflects a rare blend of creativity, authenticity, and heart.

In this exclusive conversation with Good Times Magazine, Haleema opens up about her process, inspirations, challenges, and the magic behind some of her most celebrated setups, including the unforgettable Garden of Vows.

Lively Events is known for its warm aesthetic and visually rich setups. How did this signature style develop over the years?

The signature style grew naturally from my love for creativity. My mother was incredibly artistic, and I grew up watching her create beautiful pieces. That early exposure shaped my eye for detail, and over the years, those influences evolved into the aesthetic Lively Events is now known for.

How would you describe the ethos behind Lively Events in three words?

Creative. Authentic. Quality-driven.

How do you approach understanding each couple to make their wedding truly unique?

I aim to give every client a bespoke experience, one that’s completely tailor-made for them. I focus on their personalities, preferences, and the emotions they want to share, so every detail feels personal and unlike any other event.

Can you walk us through your creative process for “Garden of Vows” — from initial concept to final execution?

For “Garden of Vows,” the bride gave us full creative freedom, so we envisioned an event completely immersed in floral artistry. We hand-crafted 50,000 individual flowers, painted them in our chosen palette, and mounted each on laser-cut styrofoam bases. The production took 30 days — a true labor of love. The craftsmanship was exceptional, and the final result was breathtaking, leaving guests in awe.

What inspired the choice to handcraft 50,000 flowers instead of using ready-made ones?

We handcrafted them to achieve the exact size and shade we envisioned — something ready-made simply couldn’t match.

If you were to recreate “Garden of Vows” today, would you do anything differently?

I would incorporate kinetic props, which were part of our initial plan. Due to certain constraints, we had to exclude them, but they would have added an extra layer of movement and magic to the experience.

What were the biggest challenges in executing such an elaborate floral setup?

The biggest challenges were the extended production time and safely transporting fragile props, ensuring every detail remained flawless.

Were there any eco-friendly or sustainable practices you incorporated in this event?

Yes, we prioritized sustainability by repurposing décor, using long-lasting materials, and carefully minimizing waste throughout the event.

How involved were the couple in the design process, and how did that collaboration work?

The bride gave us complete trust and creative freedom, allowing us to explore our vision fully. That level of confidence and collaboration made it possible to create an event that was both unique and a huge success.

How do you ensure your events leave a lasting impression on both clients and guests?

We treat every client like family and craft each event as our own. That personal care naturally leaves a lasting impression.

What role does storytelling play in your event designs?

Storytelling is at the heart of our designs, turning each couple’s journey and emotions into a personal, unforgettable experience.

What advice would you give to couples planning their weddings in peak seasons?

Book early and confirm vendors ahead of time, as peak seasons fill up fast. Early planning ensures a seamless, stress-free celebration.

What sets Lively Events apart from other event planners in Pakistan?

We stand out by prioritizing quality over quantity and crafting each wedding as a unique, original creation rather than simply following trends.

What budget-friendly décor choices do you recommend that still create a luxurious effect?

Choosing a naturally scenic outdoor venue lets the surroundings do the work, making it easy to transform into a stunning wedding space without overspending.

And finally — what is one timeless piece of advice you’d give to every bride and groom planning their big day?

Stay true to your vision and enjoy the process. Your wedding should reflect your story and personalities, not trends or external pressures.

In GT Interview October 16, 2025

In conversation with SHAHRUKH IMTIAZ the creative force and marketing visionary behind Élan and Zaha

Shahrukh Imtiaz is the creative force and marketing visionary behind Élan and Zaha, two of Pakistan’s most iconic fashion houses. With over a decade of experience in fashion marketing, she has collaborated with top Pakistani and Indian celebrities, built strong PR networks across the subcontinent, and worked with leading international fashion brands. In addition to fashion campaigns, she directed TVC’S Also, showcasing her versatility and storytelling skills. Through her campaigns and global collaborations, Shahrukh has redefined how fashion stories are told in Pakistan, blending creativity, strategy, and cinematic vision.
Over the years, Shahrukh Imtiaz has been at the heart of countless milestones — from launching Élan and Zaha stores to orchestrating Élan Lawn events, and curating solo shows for both Élan and Zaha, including a PFDC showcase for Zaha. She has also introduced and launched several fresh faces in the industry, shaping the next generation of talent. Each project reflects her signature vision, meticulous attention to detail, and ability to turn every moment into an unforgettable experience.

What inspired your journey into fashion marketing and creative direction?

My journey into fashion marketing and creative direction was inspired by a fascination with the poetry of aesthetics, How emotion, beauty, and storytelling intertwine to create something unforgettable. Luxury, to me, has always been about more than design, it’s about crafting desire, shaping dreams, and evoking a world that feels both intimate and aspirational. The ability to translate vision into emotion to make people feel something extraordinary is what continues to inspire me every day!

You played a key role in launching Zaha under Élan. What was the vision behind the brand?

I remember back in 2017 when we began working on the idea of creating a retail brand that felt both attainable and aspirational. After nearly a year of brand building, ZAHA launched in 2018, an exciting and deeply rewarding journey for our team. Of course, it had its challenges, but we believed in what we were creating. Guided by my mentor, Khadijah Shah, this experience taught me that true luxury lies in confidence, emotion, and individuality. For us, the ZAHA woman embodies that spirit, she’s confident, aspirational, and truly, every woman is ZAHA. #IAMZAHA

How would you define your creative direction style in a few words?

The Visionary’s Manifesto

Trends come and go, but emotion endures. I create stories that become references, not replications because true vision doesn’t echo the world, it redefines it.

How do you strike a balance between modern trends and timeless elegance in Élan and Zaha campaigns?

Élan is about creating high-fashion, editorial moments — aspirational and timeless.

Zaha, on the other hand, celebrates the modern woman — relatable, expressive, and effortlessly stylish.

Which campaign or collection holds a special place in your career so far?

Every collection has its story, but Silsilay — Élan Lawn 2024 was nothing short of a dream. It was a three-day shoot set against the breathtaking beauty of Swat — the people, the warmth, the hospitality — everything felt touched by magic. We recreated the essence of the film Silsila, and everyone on set was completely immersed in that world — the romance, the nostalgia, the poetry of it all. I had been listening to ‘Dekha Ek Khwab To Ye Silsilay Hue’ all year, and when it played on set, it truly felt as though the universe had orchestrated that moment. Even back at the Élan headquarters, we’d play that song while designing and stitching — the entire office was wrapped in that same ethereal energy. It’s incredible how deeply it affects you — when you breathe that mood for so long, it becomes a part of your soul. Adnan and Mushk looked otherworldly, and with the most wonderful team beside me, the campaign became everything I had ever dreamed of — and more !

Collaborating with Celebrities;

You’ve worked with some of the country’s biggest stars like Mahira Khan,Ayeza Khan Mawra Hussain, and Urwa Hocane. What makes a great brand-celebrity collaboration?

For me, a great brand–celebrity collaboration goes far beyond fame It’s about energy, authenticity, and shared emotion. I’ve been lucky to work with some incredible women Mahira Khan, Mawra Hocane, and Ayeza Khan , each one so distinct yet equally inspiring. Mahira is truly beautiful, inside and out. Mawra is my other half — we just understand each other’s creative rhythm without words. And Ayeza, she’s the epitome of grace and humanity. They’re all consummate professionals, and when their energy aligns with the brand’s story, the result is

nothing short of magic.

How do you cultivate such strong, meaningful relationships with the celebrities you work with

Every celebrity I’ve worked with holds a special place, and my relationship with each of them is unique. Amar Khan is like a sister to me, and her mother feels like my own. Durey Fisha is humble, supportive, and a joy to collaborate with. Saba Qamar, Aymen Saleem , Urwa Hocane, Areeba Habib, Sonia Hussain, Sara Khan, Ushna Shah — all have beautiful souls, and talking to them feels like chatting with best friends. Each connection is different, each bond meaningful, and that’s what makes every project so special.

Any memorable moments from these collaborations that stayed with you?

I’ve been fortunate to work with some of the most remarkable women in the industry.

Mawra Hocane, my creative soulmate, has been by my side for nearly a decade — her dedication, warmth, and tireless spirit never cease to inspire me.

Ayeza Khan is the definition of professionalism and grace during our last 26-hour shoot, she didn’t utter a single complaint, just pure commitment and brilliance. And

Mahira Khan — she’s pure magic. When you’re around her, you can’t help but fall under her spell. Each of them brings a light that elevates everything they touch.

How do you deal with high expectations and creative pressure?

I’ve learned to trust myself and Allah — that’s how I manage it all. Every single day brings its own challenges, but I choose to face them with faith and turn them into something amazing. When you create with belief, gratitude, and purpose, even the hardest days become part of something beautiful.

What inspires your creativity outside of work?

What inspires me,

My mother — her strength, grace, and unwavering faith keep me grounded and inspired.

Life itself — every emotion, moment, and experience holds a story waiting to be told.

The beauty of nature — its colors, silence, and ever-changing moods remind me of balance and creation.

Art and music — they move me, awaken emotions, and spark new ideas.

People and connections — my friends, their energy, laughter, and honesty constantly remind me what authenticity looks like.

Stillness and observation — sometimes, the quiet moments teach me more than the loud ones.

Any dream projects or collaborations you’d love to do?

With Vogue, and also with filmmakers like Mohit Suri and Karan Johar. I’d love to blend fashion, emotion, and storytelling on that kind of cinematic scale.

How would you like your contribution to be remembered in the Pakistani fashion industry?

I want to be remembered as a “free bird” just like my mom and her friends call me. Someone full of life, energy, and light. A woman who worked hard, stayed graceful under pressure, and never lost her joy, no matter how tough things got. I want people to remember me as someone who made her parents proud, who dreamed fearlessly, and who always chased perfection, not for approval, but for the love of creating something beautiful.

How is your relation with Khadijah Shah?

K SHAH is so much more than a mentor — she’s my friend, companion, and guardian angel all in one. For nearly 11 years, we’ve learned, grown, and evolved together. She saw a spark in me when I was just a communication designer and nurtured it into everything I am today. We’ve travelled together for countless shoots, shared laughter and tears, creative chaos and calm, and moments of pure understanding. She’s taught me strength, grace, and resilience — how to lead with heart and create with purpose. Wherever I stand today, it’s because she believed in me — and for that, I will forever love and cherish her.

Most Difficult Shoot/Campaign?

My Sri Lanka campaign — Élan Lawn 2023 — will always hold a special place in my heart. On the last day, everything fell apart: no production, no lights, no vans, no location permits. Just me, Nadir, and K. Shah, navigating the streets with our cameras and creativity. We chased the light, trusted our instincts, and somehow, the campaign turned out beautifully editorial. It reminded me that true magic doesn’t need perfection — just passion, vision, and the right people by your side.

Zaha Lawn 2025 was another test of resilience. Shooting in sprawling meadows, battling unpredictable weather, rain on the third day, long hours, and the harsh elements — it could have stopped us. But we pushed forward, fully immersed in the work, and the images captured the energy and beauty of the moment. These experiences taught me that creativity thrives in adversity, and that even climate challenges and obstacles cannot dim the power of passion, teamwork, and relentless determination.”

In GT Interview October 1, 2025

Resilience, Art, and the Radiance of Now: NADIA JAMIL

Nadia Jamil’s journey is one of extraordinary courage, artistry, and an unwavering commitment to living fully. From her remarkable performances on stage and screen to her heartfelt advocacy for children, women, mental health, and the environment, Nadia exemplifies resilience and grace.

In this exclusive feature for Good Times Magazine, Nadia reflects on the roles that shaped her career, the personal challenges that redefined her perspective, and the practices that allow her to radiate light even in dark times. She shares insights into how acting, singing, and art serve as powerful tools for healing, how faith and gratitude have guided her through life’s toughest moments, and the philosophy that continues to inspire her activism.

Join us as we step into Nadia Jamil’s world—a space where vulnerability meets strength, creativity meets purpose, and the present moment is embraced as the seed of infinite possibility.

Nadia, you’ve had such a remarkable career in television and theatre. Looking back, which role feels closest to your heart and why?

A stage performance I did with Shoaib Hashmi—Jean Anouihs Antigone, in which he was Creon—back in the nineties. Because it was sharing the stage with one of my greatest mentors. A true legend.

Eve Ensler’s V Monologues, because it liberated my femininity and allowed me to celebrate it unapologetically.

Mere Paas Paas, because it was the serial that began HUM TV’s rise and was MD Productions’ first hit—a beautiful love story.

Lorelie, directed by Haissam Hussain, because it taught me how strong a mother can be.

Taming of the Shrew, because we shone at the Globe Theatre.

Damsa, because it tells the story of the children I work with. And Asma Nabeela was fantastic as a writer and storyteller.

How can there be just one? 🙂

Honestly, most of them have taught me unique lessons. All are precious.

How has your approach to acting evolved over the years, especially after the profound personal experiences you’ve gone through?

I’ve understood that acting is telling the truth as the character you have embodied—not your truth, but hers. The character’s truth. It’s a profound mix of disassociation and honesty. Very healing and empowering. And it’s in the nuances. It’s a delicate, powerful art. I use the emotions my body, mind, and soul store, but she (the character) uses them. It’s her story, her truth—not Nadia’s.

You are also known to sing at times — is music more of a personal passion, or do you see yourself exploring it professionally?

Personal passion 🙂 My dad loved singing with me. I sing for Allah, Abu, and myself. I sing for love and connection. I sing to make hope a life-active experience, and I sing because it brings my heart, head, gut—my whole being—joy.

You’ve been very open about your battle with cancer. What did this journey teach you about strength, vulnerability, and resilience?

I survived cancer because of the doctors, medication, early detection, Allah’s Will, and total Tawakkul in Him. I had no personal fear. The only thing I had power over was my response to cancer—and I chose gratitude and trust in Allah, believing in the lessons sent my way through pain and heartbreak.

During cancer, I realized the importance of the pause—stopping to be in beautiful solitude with my precious breath. I discovered how stunningly empowering solitude is, and that one is never truly alone. The planet is alive, our bodies are alive, Allah is Samad, and in every iota of everything—including us—we are connected via the Creator. How beautiful it is to be alive and able to serve His Will and creation.

In what ways did surviving cancer transform your perspective on life, art, and even your work as an activist?

Cancer taught me that the only person responsible for my happiness, mental health, and overall well-being is me. I am responsible for not distracting myself from the connection the Universe—Allah, the Source Energy—is providing us with all the time. Distractions from the peace within and around us are our problem. We can solve it by being mindful and breathing into the essence of Truth—Haq—and acting on it. Knowledge is meaningless if not acted upon; all true knowing is in the doing.

Cancer taught me humility and what true healing is. Necessity forced me to learn how to heal—not just from cancer, but from the past and from mental struggles.

What kept you grounded during the most difficult days of treatment—was it family, faith, or perhaps creativity itself?

All of it 🙂 Faith, creativity, and accepting love from total strangers on social media. Leaning into the resources that strengthen and empower me—NLP, Art of Living, mBIT. The loop of all these, woven together with faith, keeps me centered.

Life. Loving it actively. Living it actively. Whether it is embracing the pause, doing nothing but sitting on the grass and breathing, reading, dancing, teaching, praying, or learning—the power of now and my choice in this moment keeps it real. My son once told me, “Reach out for the stars, but keep your feet firm on the ground.”

Beyond the screen, you’ve been a tireless activist, raising your voice for children’s rights, women’s empowerment, and mental health. What drives this side of you?

I also speak up for animal rights and the environment—climate change. It is my duty as a human being to feel responsible for everything that affects us. Social media has made it easier to be a voice for positive change.

Children are my path, my Sirat ul Mustaqeem. Mental health is critical, especially at a young age. I love sharing with children, learning from them, and teaching them. Healing is a shared experience.

Pain was my initial driver—when I was 17 and started working in orphanages. Now it’s healing and the glow of living with the freedom that you are powerful enough for your own healing. Lean towards yourself and service. Sharing this truth creates a domino effect of love and healing. It fuels my heart and connects me to others’ hearts. It’s a surrender to a larger truth. Alhamdulillah.

Do you feel your public platform comes with a responsibility to speak about uncomfortable truths—and has that ever felt like a burden?

Never. The truth frees us and empowers us. How can it ever be a burden? 🙂

Which cause is closest to your heart right now, and how can your fans/readers support it?

Life. Living. Gratitude.

We can all support our own truth, our own life, and our own commitment to gratitude. It’s a muscle that needs practice, like gym or prayer. It allows us to embrace a healthy self. Mental health is a path to freedom, requiring work and commitment. It encompasses what we eat, how we love, how we move, how we choose our thoughts, and how we learn to go beyond language and noise. Committing to the present moment via breath and appreciation frees us. Acting on this knowledge—embodying it in our choices—is the true practice of life. Alhamdulillah.

Do you see art—whether acting, singing, or writing—as a form of healing for yourself and others?

Always. And what isn’t art? Medicine, science, maths, language, colours, light, sound—energy and creation are all art. Art is perfection. How you perceive creation is your healing. I see a tree and see art. Friendship. Oxygen. Mother. Nature. Solace. Beauty. Colour. Texture. Everything. From a surgeon’s work to a beautiful cup of tea—it’s all art. Allah’s art, and our art through Him.

Many of your fans describe you as someone who radiates light even in dark times. What practices or philosophies help you maintain that?

We all radiate light—you, me. If there was no dark, how would we know light? I find solace, truth, and healing in both dark and light. The dark holds truths we benefit from in solitude—my inward time. Pain is a fantastic teacher. The light is when we go external with healing truths, connecting with others. That’s where others see the light. We must perceive, feel, and act from what we learn.

If you could describe yourself today in three words after all these transformations, what would they be?

I would like to give three versions:

Nadia Fazal Jamil – Work in Progress – Unique. Commonplace. Nothing.

What excites you most about the next chapter of your life—personally and professionally?

Now. This moment. This second. The enormous potential hidden in its seed and the blossoming of that potential tomorrow—whether I live to see it or not. The richness and power of NOW. Wah! Even now, I am smiling, feeling it :))

Are there any projects or collaborations we should look forward to?

Lots of fun stuff coming up—small, powerful role for television, some children’s theatre, poetry readings, talks, and healings.

I also curate retreats—transformational healing, mental health, and wellness retreats for women in Hunza. Additionally, I run a thriving mental health and positive-living coaching clinic and practice in Gulberg. So there’s plenty to look forward to as well 🙂

Finally, what message do you want to leave with women and young readers who see you as a symbol of courage and grace?

I belong to you. I feel deep love and connection to you. Let’s live, together, making this world a better place NOW. We are the heroes we wait for. We hold the answer to suffering and joy. He has created us powerful, unique, beautiful, responsible, resilient—even in our incredible vulnerability.

We are the same—humans, animals, trees. And we are nothing in the scheme of the universe; our birth affects nothing. These three things in symbiosis, my Abu taught me, are the path to being whole, unique, and yet unified in commonness, humility, powerlessness, and power together.

What a beautiful, wonderful experience we share. If only we open our hearts and connect. As E.M. Forster said: Only Connect. I open my heart to you and invite you to connect with love, trust, and respect.

In GT Interview September 16, 2025

AMINA SIBTAIN Making Fitness Fun One Movement at a Time

In a world where fitness often feels intimidating or rigid, Amina Sibtain brings a refreshing perspective. An internationally certified fitness trainer and nutrition coach, Amina believes movement should be joyful, empowering, and sustainable.

From busting myths to balancing nutrition with real life (yes, sometimes that means cake!), she’s on a mission to make fitness accessible and fun for women everywhere.

Amina, you’re an internationally certified fitness trainer and nutrition coach. Tell us a little about your journey—what inspired you to step into the world of fitness?

Movement has been my passion since I was 19; it has empowered me, made me feel confident, and helped me become the best version of myself. I want every woman to be able to feel that.

You often say, “I make fitness fun.” What does that mean to you, and how do you bring that energy into your training sessions?

I want you to look forward to movement—whatever that may be for you. I focus on creating a safe and welcoming environment and try to teach women to find the joy in it. Movement is a privilege, and when you realize that, your perspective changes. It’s not a punishment, it’s not something to punish yourself for eating poorly. It will bring you strength, stability, joy, and clarity. That’s what I aim for women to realize.

Many people start workouts with enthusiasm but struggle to stay consistent. What’s your secret to keeping clients motivated?

I tell them on day one that motivation is fleeting. It’s about discipline. When someone wants to skip, I tell them, “Just give me 10 minutes, and then if you still don’t want to move, we’ll stop.” More often than not, they’ll do the session. I don’t follow a cookie-cutter approach— all the women I work with know that I go by how they’re feeling on that particular day.

What’s one fitness myth you’d like to bust for our readers?

“More is always better.” You don’t need to exercise for hours, 7 days a week. Rest is equally important.

What kind of workouts do you personally love the most, and why?

I love jumpy, fast-paced workouts—that’s how I generally like to train.

Do you think everyone needs a personal trainer, or can someone achieve their fitness goals with self-discipline and the right guidance?

If you’re a beginner, yes—you definitely need someone to guide you. Not everyone needs a trainer for their entire life; you can absolutely do it yourself too. I trained myself for years without a trainer.

As a certified nutrition coach, what’s one small diet change that can make a big difference in someone’s health?

Just eat more fruits and vegetables. Simple.

How do you personally balance nutrition—are you strict with your diet, or do you believe in “everything in moderation”?

I have a history of restrictive eating, so I now don’t follow anything very rigid. I eat in balance and just focus on eating well and giving my body what it requires—and sometimes it requires cake, and that’s okay.

What’s your go-to pre-workout fuel and post-workout recovery snack?

I usually train fasted, but dates or a banana with coffee is a great pre-workout. Post-workout, I focus on protein!

For someone who feels intimidated by the gym or starting fitness, what’s your advice?

Start slow and take a friend along. Everyone was a beginner once. You don’t need to go from 0 to 100 in the first week. Ease yourself into it.

How important is the mental side of fitness—confidence, discipline, and mindset—compared to the physical workouts?

They go hand in hand! Your physical fitness will help your mental health, and your mental health will help you stay on track.

Can fitness truly be fun for everyone, even those who hate exercising?

Absolutely! Firstly, stop looking at it as a chore. Secondly, movement will look different for everyone. These days, social media will tell you if you aren’t moving in one particular manner then you’re doing it wrong. I disagree—try different things, and you’ll find what you enjoy, then stick to it.

Movement is natural for humans. We’ve turned sedentary lifestyles into the normal routine and movement into an anomaly, when it’s supposed to be the other way around.

If you weren’t a fitness trainer, what other career do you think you would have pursued?

If I had the choice, I would be a rapper. Unfortunately, that’s a talent I severely lack.

Three things always in your gym bag?

I don’t own a gym bag but I always have water, my AirPods, and a towel with me.

Cheat meal confession: what’s the one food you just can’t resist?

I’m a sucker for chocolate and fries. Not together, though.

How do you like to spend your downtime when you’re not training clients or working out yourself?

Doomscrolling TikTok and trying to maintain my friendships.

What’s next for you—any exciting projects or plans our readers should look out for?

I just moved to a new studio, so I’m focusing on that.

Finally, what’s the one golden rule of fitness you want everyone to remember?

Fitness is for life. There’s no deadline. Move with the intention of moving for the rest of your life.

In GT Interview September 1, 2025

In conversation with SOFIA BADAR Weaving Heritage into Modern Elegance

In a world where trends shift overnight, Sofia Badar has built a name on timelessness. Since officially stepping into the fashion industry in 2007, she has steadily evolved into one of the most distinct voices in Pakistan’s luxury pret and formal wear space.

Known for her heirloom-worthy craftsmanship, fluid femininity, and a design philosophy rooted in slow fashion, Sofia creates garments that are not just clothes, but stories — pieces that women carry with them as part of their personal histories.

In this exclusive conversation with Good Times Magazine, the designer opens up about her journey, inspirations, challenges, and the philosophy that sets her brand apart.

Journey & Inspiration

Sofia, tell us about your journey into fashion — when did you first know this was the path for you?

I formally stepped into fashion in 2007, but the seed was sown long before. I grew up surrounded by a love for textiles, craft, and tradition. Designing wasn’t just a choice — it was the most natural extension of who I am.

What inspired you to start your own label, and how has the brand evolved since its inception?

I wanted to create pieces that felt timeless yet relevant — garments that become part of a woman’s personal history. Over time, the brand has evolved from bespoke bridals into a label known for luxury pret and heirloom-worthy formals, while still holding on to that same emotional connection.

Who were your biggest influences growing up, and do they reflect in your work today?

I deeply admired designers like Bunto Kazmi, Umar Sayeed, and Faiza Samee — masters of craft who told stories through fabric. Their ethos of respect for tradition and detail is something I consciously weave into my own work.

Design Philosophy & Aesthetic

How would you describe your design philosophy in three words?

Heirloom. Slow Fashion. Heritage Craftsmanship.

Pret luxury and formals are your forte — what draws you to these categories specifically?

They’re the perfect space between tradition and modernity. Luxury pret and formals allow me to experiment with silhouette and detail while still creating pieces that mark life’s most important moments.

What elements do you believe make your brand’s pieces instantly recognizable?

A mix of refined detail, fluid femininity, and a sense of poetry in the way fabrics fall. My pieces are designed to feel luxurious but also deeply personal — you recognize them by the way they make you feel as much as by how they look.

Craft & Collections

Can you walk us through the process of creating a new collection, from concept to runway/showroom?

For me, it begins as an image in my head — a color, a silhouette, or even a fleeting memory. From there, it’s about building layers: choosing the fabric, sketching, experimenting with embroideries, adding or subtracting textures, trinkets, and details until the final garment matches the vision. Every collection is a journey of editing and refinement until the story feels whole.

What fabrics and techniques do you love experimenting with the most?

I gravitate toward pure silks, airy chiffons, and organzas — fabrics that carry both structure and movement. In terms of craft, hand embroidery remains my favorite playground; it’s where tradition meets modern design.

Which collection or piece do you feel best represents you as a designer?

Every collection has a part of me woven into it. But the ones that linger in my heart are those where heritage meets a modern edge — they feel like the truest reflection of my creative spirit.

Clients & Fashion Industry

How do you balance commercial appeal with creativity in your designs?

That balance is the eternal challenge. I focus on staying true to my creative instincts while keeping a pulse on what my clients actually want to wear. For me, commercial viability never means compromise — it means finding beauty in functionality.

Who is the Sofia Badar woman? How would you describe her style and personality?

She’s confident, elegant, and self-aware. She dresses to honor herself, not trends. Her style is an effortless mix of grace and strength — she knows her worth and chooses pieces that echo it.

With Pakistan’s fashion scene growing rapidly, what sets your brand apart from others in luxury pret and formals?

I don’t chase fast fashion or momentary trends. My brand is about timeless heirloom quality — pieces that outlive a season and become part of a woman’s story. That commitment to slow, soulful fashion sets me apart.

Challenges & Growth

What has been the biggest challenge you’ve faced as a designer in this industry?

For me, the greatest challenge has been marketing creativity — translating deeply personal work into something that speaks to a wider audience while staying authentic. It’s a delicate dance of vulnerability and visibility.

How do you deal with the pressure of trends while staying true to your brand identity?

I listen, but I don’t follow blindly. Trends may inspire detail, but the foundation of my work is always heritage and timelessness. That grounding makes it easier to filter out the noise.

Where do you see your brand in the next five years — locally and globally?

I see it anchored firmly in Pakistan but with a strong international footprint — capsule collections, collaborations, and global showcases that carry the essence of our craft to new audiences.

Personal Touch

What’s a day in your life like outside of the studio?

Outside the studio, my day is about balance — early mornings in the gym, cooking for my loved ones, long walks, and quiet time with my son. My life is built on structure, but it’s also filled with rituals of joy and gratitude.

Do you have a personal favorite outfit from your own collections that you wear on repeat?

Yes — a classic ivory silk tunic with hand embroidery. It’s versatile, timeless, and reminds me of why I started: to create beauty that lives beyond occasions.

If you weren’t a designer, what career do you think you would have pursued?

A chef, without a doubt. Cooking and feeding people is one of my love languages. For me, design and food share the same essence: creation, nurture, and memory.

Style & Advice

What’s one fashion rule you swear by — and one you love breaking?

Rule I swear by: invest in quality over quantity.

Rule I break: wearing “occasion wear” on ordinary days — every day is worth celebrating.

What advice would you give to young women aspiring to enter the fashion world?

Don’t chase instant recognition. Learn your craft, respect your journey, and let your voice evolve. Fashion is not just about clothes — it’s about storytelling, and the most powerful stories come from authenticity.

In GT Interview August 2, 2025

A Symphony in Sequins Inside the World of Kanwal Malik

In a world where bridal fashion often blurs into the predictable, Kanwal Malik dares to dream differently. With a design philosophy rooted in timeless femininity and intricate craftsmanship, she has quietly yet powerfully reshaped what luxury means for the modern bride.

From ethereal pastels to opulent formals, her pieces speak a language of grace, grandeur, and deep cultural resonance.

In this exclusive conversation, Kanwal opens up about her journey, her inspirations, and what truly sets her atelier apart in the ever-evolving landscape of Pakistani couture.

Kanwal, your name has become synonymous with luxury and elegance. Can you take us back to the beginning—how did your journey as a designer begin?

It was my deep-rooted passion for textiles, craft, and visual storytelling that encouraged me to start my own brand. Initially, it was a humble setup—a small team, limited resources, and a dream that refused to fade. I started on a very intimate scale, not knowing where it would lead, but the response was overwhelming. I’ve always envisioned myself as a trendsetter, someone who doesn’t just follow fashion but shapes it. That belief, paired with the love we received, laid the foundation for the Kanwal Malik brand as you see it today.

What were some of the biggest challenges you faced in the early years, and how did you overcome them?

In the formative years, our biggest hurdle was developing collections in a saturated space with limited machinery and a lean workforce. But challenges teach you how to make the most of what you have. We stayed focused, paid attention to detail, and kept pushing creatively. Slowly, with consistency and the trust of our clients, we expanded beyond those initial constraints.

How has your creative vision evolved over time?

It has become more intentionally nuanced. Initially, I was more experimental with cutlines, layering, and embellishments—exploring aesthetics. Now, I’ve grown more mindful of wearability, especially in the local market. My design process has matured to combine creative expression with commercial sensibility—something beautiful, yet relatable.

What does fashion mean to you personally?

To me, fashion is a form of power. It’s about feeling confident in your skin, expressing yourself without saying a word, and owning your space. It’s not just about how you look, but how you feel—strong, graceful, and self-assured.

If you weren’t a designer, what would you be doing?

I’d probably be an interior designer. I’ve always been fascinated by spaces—how colors, textures, and light can tell a story. My love for aesthetics goes beyond clothing.

Your pieces always carry a distinct aesthetic. How would you define the Kanwal Malik signature?

Our signature lies in our ability to blend modern silhouettes with a regal touch. Every piece carries a balanced interplay between softness and structure, tradition and trend. We love experimenting with craftsmanship and surface techniques, but the essence always remains rooted in elegance.

Where do you draw inspiration from? Are there places, people, or emotions that play into your designs?

Inspiration is everywhere for me. It often comes from a heritage building, a color palette in nature, a fleeting emotion, or the beautiful women I meet. I’m especially inspired by South Asian architecture and cultural heritage. Whenever I travel, I absorb textures, patterns, and even the moods of a place. It’s those little details that often find their way into my collections.

How do you balance tradition and modernity in your collections?

That duality is at the heart of what I do. Tradition gives depth to a garment, while modernity brings relevance. I often use classical techniques like zardozi or resham embroidery but apply them to innovative cuts, modern drapes, or new-age fabrics. That fusion is where the magic happens. I strive to create pieces that honor the past while remaining pertinent to the present.

Tell us about your latest collection featured in this cover story—what’s the story behind it?

This collection is a celebration of romance and beauty. I wanted to create something that resonates with everyone during shaadi season—whether it’s the bride, the sister, the bridesmaid, or the groom. It blends traditional craft with contemporary aesthetics and innovative tailoring, offering a versatile range for different wedding events.

What was the starting point or spark that inspired this collection?

The idea stemmed from the excitement that surrounds wedding season. I was also inspired by how modern girls are leaning into unique color choices—like butter yellow and lime green—so we introduced those shades in our *Nysa* luxury pret line. I wanted to embrace that playful energy and create something new and refreshing.

Are there any new elements—silhouettes, motifs, or fabrics—that you experimented with this time?

Yes, this time we introduced a flowy draped sari and a silk skirt with a unique silhouette—something that feels both graceful and edgy. We also played with silk and organza in new ways to create movement and layering that feels festive yet effortless.

Which look from this collection is closest to your heart and why?

*Rayen*, without a doubt. It’s black, bold, and rooted in tradition. The cut is distinctive and graceful, and it carries a sense of drama that I personally love.

How would you love to see a bride or muse style this collection?

I’d love to see it styled with individuality. Whether she chooses to go traditional by layering it with statement heirloom jewelry or keeps it modern with minimalism, each piece in the collection allows the wearer to feel confident and express her own story.

You travel quite often—what are your favorite destinations that continue to inspire your creativity?

Europe holds a special place in my heart—especially France and Italy. Their art, architecture, and effortless sense of style are incredibly inspiring. I also find deep cultural richness in places like Lahore, Jaipur, and Istanbul. Their beauty lies in rich heritage and timeless historical charm.

Are there any cities or cultures that have had a lasting impact on your design perspective?

Istanbul, absolutely. It is an enchanting city with a perfect blend of East and West. Its architecture, mosaics, deep-rooted cultural legacy, and rich history have left a lasting impression on my design sensibilities. Istanbul’s charm is undeniable.

What’s always in your carry-on when you’re traveling for work or pleasure?

My sketchbook to capture moments, a laptop for creativity, my skincare essentials to keep me refreshed, and my favorite perfume. I travel light but always keep my creative tools and comfort items close—those make travel feel like home.

What does a perfect day off look like for you when you’re not working or designing?

A peaceful day with family, laughing together, watching movies, and just being fully present. That’s what refuels me the most. I find immense joy in the simplicity of solitude.

Are you more of a mountain soul or a beach lover?

Mountains, always. The fresh air, the quiet, the vastness—it brings a sense of serenity to my soul. There’s a grounding calmness in them that speaks to me.

If you had to design a collection inspired by a city, which one would it be and why?

Jaipur! I’m deeply inspired by its breathtaking beauty, strong cultural identity, vibrant colors, and intricate palace architecture. It’s a dream to translate that richness into my couture.

How do you stay creatively energized amidst the busyness of managing a brand?

Creativity demands space—mentally, emotionally, and spiritually. I carve out time to be still, disconnect, and reflect. Whether it’s traveling to different cities or spending time in nature, those pauses help me return with a fresh perspective. My team also keeps me inspired; we’re always bouncing ideas off each other.

What role does your personal life play in your work? Do your emotions or life experiences seep into your designs?

Absolutely. I design from an emotional and deeply personal space. My life experiences, my mood, even personal memories—all of that informs the tone and energy of a collection. Designing, for me, is very intuitive.

Do you follow trends, or do you prefer to create outside the trend cycle?

I observe trends, but I don’t let them dictate my direction. My focus has always been on creating timeless pieces that outlast a season. Trends come and go—craftsmanship and emotion stay.

What’s your favorite way to unwind after a hectic fashion season?

A long drive, some soulful music, and just silence. That’s the reset I need. Then it’s time for chai, comfy clothes, and downtime with family.

What’s next for the Kanwal Malik brand? Any new ventures, collaborations, or dreams you’re chasing?

We’re expanding the Kanwal Malik universe with a new brand that will cater to a broader audience. We’re also planning to open flagship stores internationally to bring our pieces closer to a global clientele. The goal is to keep evolving while staying rooted.

What legacy do you hope to leave in the fashion industry?

I hope to be remembered as someone who empowered women, celebrated South Asian craft, and redefined couture without compromising authenticity. I want to leave a mark that shows women can succeed, create, and lead while gracefully balancing life and work.

And finally, what advice would you give to young women who admire your work and want to follow in your footsteps?

Believe in your vision. Stay consistent, stay passionate, and don’t let fear or society’s expectations dim your light. Every hardship is part of the journey, what matters is that you keep going.

In GT Interview July 16, 2025

More Than a Chef In Conversation with Murrad Gillani on Building Brands, Breaking Molds & Becoming His Boldest Self

From introducing the cult-favorite Dezzato to now leading multiple food ventures like Dumbo Donuts, Murrads.pk and Fried.pk, Syed Muhammad Murrad Gillani is more than just a self-taught chef—he’s a storyteller, a style icon, and a creative powerhouse.

Known for his raw honesty, dramatic flair, and jaw-dropping personal transformation, Murrad brings a unique blend of culinary passion and visual narrative to everything he touches. Our editor sits down with the multi-hyphenate to talk about food, fitness, fashion, and the flavours of life that matter most.

You’re known as “The Self-Taught Chef”—what sparked your passion for food?

I think it all began with the way I was raised—in a family where eating out was frowned upon, and there was a deep-rooted belief that only home-cooked food was truly safe. That mindset pushed me to recreate at home all the things I wasn’t allowed to try at restaurants. Somewhere in that quiet rebellion, a passion was born—and the rest is history.

From Dezzato to *Dumbo Donuts*, *Fried.pk*, and now *Murrads.pk*—how do you decide what culinary concept to pursue next?

My process starts with identifying market gaps—spotting what’s missing or underserved. From there, I assess the resources I have and determine whether I can realistically bring the concept to life. It’s all about aligning opportunity with capability.

Your Instagram is as much about food as it is about fashion. What’s your personal style philosophy?

As I’ve grown older, my style has become more refined and minimal. I’ve moved away from flairy clothing and leaned into more conservative, timeless pieces. For me, the ultimate style statement is a well-built body—when your physique is on point, even the simplest outfit falls perfectly into place. I usually stick to solid blacks, whites, and deep blues, but I like adding a personal touch through accessories like bracelets.

What does a typical day of meals look like for you now?

My typical day revolves around hitting 150 grams of protein in the leanest form possible. I’m pretty consistent with it… until I spiral into a full-on cake bender. It’s kind of my thing, haha.

Your fitness journey is incredibly inspiring. What motivated your transformation?

My fitness journey is deeply tied to my love for fashion. It all started because I could never find clothes that actually fit me.

Where do you usually shop for clothes and accessories?

I usually rely on my siblings and cousins to bring me clothes from abroad. I’ve got all my sizes memorized across different brands—haha, it’s a whole system at this point!

What has been your biggest challenge in running food businesses in Pakistan?

There’s a serious lack of originality in the food industry here. People are far too quick to copy rather than create.

One outfit that truly felt “so you”?

Every time I put on a suit, I feel like a solid 100—no exceptions.

What’s the legacy you hope to leave behind?

I want my food to be a source of healing. The legacy I hope to leave behind is one where the industry embraces honesty, where food is treated with respect, and where we shift the way people see, feel, and connect with what they eat. I want my legacy to be rooted in compassion and serve as a reminder to lead with kindness. And if there’s one thing I hope to inspire, it’s for the world to be a little braver, a little bolder in chasing what truly matters.

Can we expect a cookbook, clothing line, or maybe a lifestyle brand from you in the future?

Yes, I definitely plan to step into clothing and lifestyle once I’ve built my foundation in food. I have a real passion for creating jackets and suits, and I already have a name in mind for the brand—**M-Tag**. Eventually, I’d also love to explore the world of interior design.

In GT Interview June 1, 2025

Coffee, Campaigns & Confidence Meet Sarah Ali Zahid from Damas

In this blooming season of brilliance, we sat down with the woman at the helm of Damas’ dazzle, Sarah Ali Zahid.

As Jewels in Bloom gets ready to enchant the world, Sarah shares her glittering thoughts in this fun, feel-good, and fabulously unconventional chat!

Interview by Syeda Ifra Abbas

If the ‘Jewels in Bloom’ collection were a mood, what would it be?

Golden hour nostalgia in the summer.

You walk into a garden of dreams — what flower is wearing the most bling? And what jewel would it be wearing?

I’d say the sunflower! I imagine it would be wearing bold, chunky gemstones — something playful and funky that really reflects its bright, confident vibe.

If you could bottle the spirit of Damas in a perfume, what would it smell like?

Luxury wrapped in trust!

Your ideal marketing brainstorm snack: diamonds or doughnuts?

A foamy cappuccino and fudgey brownies — all the way!

Which gemstone matches your personality best — and why?

I’d choose tourmalines or pink sapphires. I’ve loved all things pink as long as I can remember, and that love has only grown over the years. I’m drawn to every shade of pink — it’s a colour that really resonates with me. One of my most treasured pieces is a pink sapphire and diamond gold ring my parents gave me for my 30th birthday. It’s incredibly special and absolutely beautiful.

Tell us the last idea you had that made your team go, “Wait, that’s actually genius.”

You’d probably have to ask my team that! For a long time, it was more or less a one-woman show, but over the past couple of years, I’ve been fortunate to build a strong team of smart, creative young women. I feel really lucky to have them by my side. That said, I think our new campaign, ‘Jewels in Bloom’, stands out as something truly different from anything we’ve done before. We’ve all put a lot of heart and hard work into it, and I’m genuinely excited to see how people respond.

“Jewels in Bloom” is all about celebrating inner beauty — what’s a personal mantra you live by that keeps you blooming?

I wouldn’t say I have a specific mantra, but I strongly believe in the value of hard work. Whatever you want in life, you have to be willing to put in the effort — don’t be entitled, nothing should be taken for granted. I’ve always felt that if you stay focused and work hard, what’s meant for you will find its way to you.

The boardroom meets the ballroom — what statement piece from the new collection would you wear to rule both?

Uff, there’s a stunning pair of statement gold floral earrings with rubies and diamonds that I absolutely love. They have this incredible versatility — they’d elevate any outfit and suit almost any occasion beautifully.

If Damas could collaborate with any fictional style icon, who would it be — and what would they wear?

Ariel from ‘The Little Mermaid’! I can absolutely see her wearing the stunning pearl pieces from the ‘Jewels in Bloom’ collection — they’d suit her perfectly. I was completely obsessed with ‘The Little Mermaid’ growing up, so pairing her with this collection feels like a perfect match.

HR hats off — what’s one trait every dazzling team member must have to shine at Damas?

I believe as an employee anywhere, it’s important to take full ownership and responsibility for your work. Being accountable not only builds trust but also ensures you’re constantly learning and growing in your role.

How does it feel to be the face of a legacy that sparkles through generations? And what’s your vision for the future?

It’s a tremendous privilege and responsibility. While many people assume the jewellery business is all glamour and fun — and there certainly are moments like that — the reality is that like any other business, it requires hard work, dedication, and sacrifice.

My parents built Damas from the ground up, and I’ve witnessed first-hand the incredible effort they’ve put in and continue to put in every day. Our reputation, along with the quality of our products and service, is something we take immense pride in. I feel a strong sense of responsibility to uphold that standard and to keep pushing for excellence in every aspect of the business.

Looking ahead, we definitely plan to expand Damas beyond Lahore, where we currently have two branches. We’re aiming to open stores in both Karachi and Islamabad soon, and we’re excited about what’s to come!

What’s a piece of advice from your mother (or Ruby Zahid) that you carry with you every day — in work and in life?

More than any single piece of advice, I’ve learned the most from simply observing my mother — how she carries herself both professionally and personally. People often tell me I take after her in many ways. If I had to highlight one thing she always says, it’s this: ‘don’t doubt yourself — once you’ve made a decision, stand by it and don’t regret it.’

When you’re not running the show at Damas, what’s your version of ‘unwinding in style’?

Besides the classic Netflix marathons and what the internet now calls ‘couch rotting’ — one of my favourite ways to unwind is heading to a coffee shop. There’s something therapeutic about sipping on a latte, pretending to read or work, and doing some good old people-watching. Thankfully, Lahore keeps the café scene exciting with a new spot popping up every other week!

What’s one signature element of your personal style that reflects the essence of Damas — timeless, bold, or ever-evolving?

Since entering my 30s, my personal style has definitely evolved. These days, it’s more classic and effortless — matching separates are my go-to. As for jewellery, my wedding ring and Cartier love band are everyday non-negotiables. I also go through phases — every couple of months, I’ll get obsessed with a new pair of earrings, wear them to death, and then move on to the next. One of the many perks of owning a jewellery store!

In GT Interview May 16, 2025

WHISPERS OF WHITE Mohsin Naveed Ranjha Unveils Ankh Macholi – A Dreamy Ode to Tradition and Intricacy

This Eid, designer extraordinaire Mohsin Naveed Ranjha invites us into a world where tradition tiptoes through a haze of elegance. His latest collection, Ankh Macholi, is a poetic interplay of nostalgia, innocence, and grace—brought to life entirely in ethereal white. With intricate handwork and timeless silhouettes, the collection whispers stories of childhood memories and festive warmth. In an exclusive cover feature, MNR shares the soul behind the stitches, the symbolism of white, and why Ankh Macholi may just be his most heartfelt collection yet.

Tell us about your new Eid collection “Ankh Macholi”—what inspired its name and concept?

The name comes from the childhood game we all know, but for us, This collection delves into the nuanced way a woman observes a man, capturing the essence of her gaze filled with honesty, depth, and tenderness. It explores the subtle complexities of that silent connection, imbuing the entire concept with an intimate and heartfelt inspiration. Every piece reflects the beauty of vulnerability and the profound understanding that often exists between two souls, inviting viewers to ponder the richness of those unspoken moments.

Why did you choose an all-white palette for this collection? What does white symbolize for you in the context of Eid?

We selected white as our color choice because it embodies a sense of purity and tranquility. This hue perfectly captures the essence of Eid, a celebration that radiates joy and reflection. With the warmth of June’s sweltering summer sun upon us, white evokes a refreshing coolness, enhancing the festive atmosphere and invoking a feeling of serenity amidst the heat.

There’s a beautiful nostalgia in the name “Ankh Macholi”—does the collection reflect any memories or moments from your own past?

Absolutely. It brings back vivid memories of my childhood in Punjab. I can almost feel the warmth of those Eid mornings, filled with a sense of joy and togetherness. The air was fragrant with spices and sweets, and everyone wore their simplest yet most beautiful clothes, adorned with vibrant colors. It’s a nostalgic reminder of that pure, innocent love we all seem to recall from somewhere deep within us, capturing the essence of simpler times and cherished moments.

How did you approach the embroidery work in this collection? Can you describe the kind of craftsmanship that went into it?

We focused on creating a design that is both delicate and intricately detailed. The piece features exquisite threadwork that weaves a tapestry of texture, complemented by charming eyelet details that add an airy elegance. Each element has been meticulously hand-finished, showcasing our commitment to craftsmanship. Every stitch and embellishment has been infused with love and care, resulting in a product that truly reflects our passion for quality and artistry.

White is often seen as a minimalist color, but your designs are known for their richness. How did you strike a balance between simplicity and opulence?

That was the challenge—making white feel distinctly MNR. We wanted to preserve the purity and elegance of the color while infusing it with the brand’s signature character. To achieve this, we worked meticulously with texture, layering, and fine embroidery, allowing the fabric to come alive with subtle complexity. Each detail was carefully considered to create dimension and depth without adding visual or physical weight. The result is a piece that feels light and effortless, yet unmistakably rich in craftsmanship and identity—true to the spirit of MNR.

Would you say “Ankh Macholi” is a departure from your usual work, or is it an evolution of your signature style?

This experience represents a pivotal moment in both my personal development and the progression of our brand. It adopts a more nuanced and reflective tone, while still being firmly anchored in the unique details and narratives that characterize MNR. We have gained a deeper level of maturity, which is also reflected in the evolution of our brand storytelling.

What kind of woman do you see wearing this collection? What mood or energy does she carry?

She’s confident, kind, and graceful. She doesn’t need to shout to be seen because there’s power in her calm.

Which piece from the collection is closest to your heart and why?

There’s a white kurta with floral vines. It’s simple but has such emotion in the embroidery. It feels like home to me.

You’ve always had a deep connection to tradition in your designs—how do you keep that alive while staying relevant and contemporary?

By being honest. I love our culture and our people, but I also see how people live today. So I blend the two. It is never forced, always natural.

How do you want people to feel when they wear “Ankh Macholi”?

Happy, and loved.

What was the creative process like behind the scenes—mood boards, materials, late-night design sessions? Give us a glimpse.

Lots of chai, lots of sketches at 2 a.m., discussions with my team and many beautiful messes in the studio.

What does Eid mean to you personally, and how does that reflect in this collection?

It’s family, prayer, food, and dressing up with love. This collection carries that spirit.

Can we expect any signature MNR silhouettes or are you introducing something fresh with this line?

Some signatures are there, yes but we’ve played a lot with new silhouettes and fabric textures, especially in menswear. It will feel new.

You’ve dressed celebrities and royalty—any hints on who might be spotted wearing “Ankh Macholi” this Eid?

Let’s just say you’ll see some familiar faces but to be honest the real joy is seeing everyday people wear it their own way.

What’s next for Mohsin Naveed Ranjha after this collection?

Something very close to my roots, think stories from the soil and abroad but with a twist. I’m excited.

In GT Interview March 1, 2025

EMPOWERING BEAUTY, TRANSFORMING LIVES A Conversation with Masarrat Misbah & Redah Misbah

Masarrat Misbah

the visionary CEO of Depilex and the founder of Depilex SmileAgain Foundation, has redefined beauty beyond aesthetics—using it as a tool for empowerment. Through her foundation, she has given a new lease on life to acid attack survivors, helping them reclaim their confidence and dignity. Alongside her, Redah Misbah, the director of Depilex, carries forward the legacy of innovation and excellence in the beauty industry. Together, they continue to inspire with their passion, resilience, and commitment to making a difference.

In this exclusive conversation, we delve into their journey, challenges, and the impact of their work in shaping lives and redefining beauty in Pakistan.

You’ve been a pioneer in Pakistan’s beauty industry for decades. What inspired you to start Depilex, and how has the journey been so far?

When I started Depilex over four decades ago, my vision was simple: to create a space where women could not only enhance their beauty but also gain confidence and independence, as I always say a space through which they not only look beautiful but also feel beautiful. At that time, the beauty industry in Pakistan was non existent, and there were rare professional training opportunities available. I wanted to change that.

The journey has been incredible. It wasn’t easy, it was an uphill task that I had taken upon myself, one that was filled with challenges, but also deeply rewarding. From a single salon to the largest nationwide network of salons in Pakistan, Depilex has become a household name. But more than that, it has empowered thousands of women by providing them with skills, careers, and financial independence. That, to me, is the true success of Depilex.

How has the beauty industry evolved in Pakistan since you started, and how has Depilex adapted to these changes?

Over the years, I’ve witnessed a massive transformation—where as the community was not considered an industry as it is today. Not only that but it is now recognized as both an art and a science, with international standards, advanced techniques, and greater awareness among consumers.

Depilex has always stayed ahead of these changes. We introduced professional training programs, brought international certifications to Pakistan, and continuously upgraded our services to match global trends. Our focus has always been on innovation, skill development, and ensuring that beauty is not just about looking good but also feeling empowered.

Your work with the Depilex SmileAgain Foundation has changed so many lives. What moment in this journey has been the most emotional or impactful for you?

Every survivor’s journey is deeply emotional. One of the most heartbreaking moments in my journey was meeting a young girl at Jinnah Hospital, a victim of an honor attack. Her entire body was burned by her own brother, and I was devastated to see the pain she endured. But what truly shook me was the strength in her eyes; when she saw me, she said, “I will work with you at your salon once I get better.”

I arranged everything for her treatment, but tragically, she passed away before it could happen. That moment stays with me. However, what gives me hope is seeing survivors rise again—many now work at our salons, have remarried, or run their own ventures. Watching them rebuild their lives after unimaginable suffering is what keeps me going. Their resilience is the true definition of beauty.

Running a successful business and an NGO must be challenging. How do you balance both roles?

Balancing a successful business and an NGO is undoubtedly challenging, but for me, both are deeply connected. Depilex is about beauty and empowerment, and Depilex SmileAgain Foundation is about restoring dignity and confidence to those who have lost it. I don’t see them as separate responsibilities but as two parts of the same mission.

Of course, it requires immense dedication and a strong team that I am very grateful to have. My daughter Redah Misbah who runs the salons network now is always there at every step of the journey. At the end of the day, the impact we create, whether through beauty or rebuilding lives, makes every challenge worthwhile.

What advice would you give to young women who want to pursue entrepreneurship in the beauty and wellness industry?

My advice to young women aspiring to enter the beauty and wellness industry is simple: believe in yourself and give your 100%, never compromise on quality and never give up. Success doesn’t happen overnight, but with passion, perseverance, and a clear vision, you can carve your own path.

The beauty industry is constantly evolving, so stay updated, keep learning, and embrace innovation. And remember, true beauty is about empowerment, not just for yourself, but also for those around you.

What does beauty mean to you beyond makeup and styling?

To me, beauty goes far beyond makeup and styling. It’s about confidence, being kind to yourself, and the way you carry yourself. We all have heard true beauty comes from within, I truly believe that. Over the years, I’ve seen that beauty isn’t just about appearances; it’s about how you make people feel. Whether it’s through helping someone regain their confidence, empowering women with skills, or simply spreading positivity, beauty is about creating an impact. When you feel beautiful from the inside, it naturally reflects on the outside. That’s the kind of beauty that truly lasts.

You are known for empowering women, both through your business and your foundation. What motivates you to continue this mission?

What motivates me is the strength and resilience of the women I meet every day. Whether it’s a young girl pursuing her dreams in the beauty industry or a survivor rebuilding her life, their courage inspires me to keep going. I have always believed that empowered women create empowered communities. When a woman gains confidence, financial independence, or simply a sense of self-worth, it creates a ripple effect. Seeing these transformations; women standing on their own feet, running businesses, and supporting families is what drives me. My mission has always been to help women not only look beautiful but feel beautiful, inside and out.

What legacy do you want to leave behind in the beauty industry and in social work?

I want to leave behind a legacy of empowerment, integrity, and transformation; one that continues to uplift women long after I’m gone. In the beauty industry, my goal has always been to set new standards by ensuring high-quality, Halal products that cater to Pakistani women’s needs while staying true to our values.

Through my social work, I hope to create a world where survivors are not just helped but truly rehabilitated; where they regain confidence, independence, and purpose. If my work can continue to inspire women to rise above challenges and claim their rightful place in society, that would be my greatest achievement.

Redah Misbah

Growing up with such an inspiring mother, how has her journey influenced your career choices?

Growing up with my mother, Masarrat Misbah, was nothing short of inspiring. Watching her transform the beauty industry while dedicating her life to empowering women shaped my perspective from an early age. Her resilience, compassion, and ability to balance business with social impact instilled in me a deep sense of purpose. It wasn’t just about makeup or salons, it was always about making people feel beautiful and confident inside and out.

What has been your vision for Depilex since taking on the role of Director?

My vision for Depilex has always been to build upon the incredible foundation my mother created while evolving it to meet modern beauty standards whether it’s through the state of the art services we offer, the franchise model we have made available for our 84 locations, the policies we make for our 1500+ employees or the internationally accredited education we impart to work force and students. I want Depilex to not only remain the leading beauty institute and salon in Pakistan but also to set new benchmarks in innovation, inclusivity, and professional excellence. Most importantly, I want Depilex to continue empowering women.

How do you see Depilex evolving in the next decade? Are there any new innovations or expansions in the pipeline?

In the next decade, I see Depilex not only expanding its footprint but also revolutionizing the beauty and wellness industry in Pakistan for its clients and talent . We are working on launching mobile aesthetic clinics, bringing high-quality skincare and aesthetic treatments directly to communities that lack access to such services. Additionally, we are digitizing our education and training programs, making beauty education more accessible through online platforms, interactive courses, and virtual masterclasses. We are continuously working on bettering our industries working environment and HR policies for the force. Our goal is to blend innovation with inclusivity, ensuring that Depilex remains at the forefront of beauty, education, and empowerment while continuously evolving to meet the needs of our clients and students.

Many women look up to you as a business leader. What advice would you give to those who want to work in the beauty industry?

My advice to women aspiring to join the beauty industry is simple: be passionate, stay dedicated, and never stop learning. This industry is constantly changing by, and to succeed, you must adapt, innovate, and perfect your craft. Build your skills, understand the science behind beauty, and most importantly, develop a strong work ethic. Surround yourself with people who share and understand your vision and build a team that will support your goals.Success doesn’t come overnight, but if you give your 100%, stay consistent, and believe in yourself, there’s no limit to what you can achieve.

What are some of the biggest challenges you face in your role, and how do you overcome them?

The biggest challenge I’ve been facing in recent years is the instability of our economy, whereas we as a company are fiercely patriotic and optimistic, it’s also important to be realistic. The reality is that the ever changing government policies, inconsistent support to the community and dealing with officials can be frustrating but again having good advisors and a capable team really helps.

The beauty industry is constantly changing. How do you ensure Depilex remains a trendsetter in Pakistan?

At Depilex, staying ahead means constant growth and learning. We invest in ongoing training for our artists, ensuring they master the latest techniques at the salon front- Attending international beauty events and collaborating with global industry experts allows us to bring cutting-edge trends and technologies to Pakistan. On the business front we continuously push ourselves to better our systems and processes, continuously strengthening our support to branches across the country.

How do you personally define beauty and confidence?

For me, beauty and confidence go hand in hand. Beauty isn’t just about flawless makeup or perfect hair, it’s about how you feel within. True beauty comes from self-acceptance, self-care for one’s mind and body, and embracing individuality.

What is one lesson you’ve learned from your mother that you apply in your work every day?

One of the most valuable lessons I’ve learned from my mother is to lead with purpose and integrity. She has always emphasized that success isn’t just about building a business; it’s about creating impact and empowering others. Every decision I make at Depilex is guided by this principle. Whether it’s ensuring the highest standards in beauty services, uplifting women through education, or expanding our initiatives, I always ask myself: How will this make a difference? Her resilience, passion, and unwavering commitment to her mission continue to inspire me every single day.

Depilex SmileAgain Foundation

Restoring Faces, Rebuilding Lives

Depilex SmileAgain Foundation has transformed the lives of countless burn victims. What was the defining moment that led you to create this initiative?

The defining moment was in 2003, when a young girl with severe burn injuries walked into my salon, covered in a veil. When she removed it, I was shocked and heartbroken, her face was completely disfigured due to an acid attack. When I met her, she said, “Give me a makeover.” Her words shook me to my core. I realized that while I had spent years enhancing beauty, I now had a bigger purpose; to restore it for those who had it taken away so cruelly.

I immediately began arranging her treatment, but I knew she wasn’t alone in this suffering. A few days later, I placed an advertisement in the newspaper, inviting acid burn survivors for help, expecting three or four responses. Instead, 42 women walked into my office. That moment changed everything; it was time to take action, and Depilex SmileAgain Foundation was born.

What are the biggest challenges faced by acid attack and burn survivors, and how does your foundation help them rebuild their lives?

Acid attack and burn survivors face physical, emotional, and social challenges that are unimaginable. The most immediate struggle is the excruciating pain and multiple surgeries they must endure. But beyond that, they face isolation, rejection, and a loss of confidence, as society often sees them as outcasts. Many are abandoned by their families, left without financial support, and stripped of opportunities to rebuild their lives.

At Depilex SmileAgain Foundation, we provide free medical treatment and reconstructive surgeries to help restore their appearance and functionality. But healing isn’t just physical; we offer vocational training, psychological counseling, and job placements to help them regain independence. Many of these women now work in our salons, have remarried, or run their own businesses. Our mission is to ensure they don’t just survive but thrive, reclaiming their dignity and place in society.

Can you share a success story of a survivor whose journey deeply moved you?

There are many stories that have touched my heart, but one that stays with me is that of a girl who was really young when she became a victim of an acid attack; her face was severely burned, and she lost vision in one eye. Abandoned by her family, she had nowhere to go. When she came to the Depilex SmileAgain Foundation, she was broken physically and emotionally.

We arranged for multiple reconstructive surgeries, and with time, she began to heal. She learned hairdressing and makeup artistry, and today, she works as a professional beautician, supporting herself and her family. Seeing her smile, standing on her own feet after so much pain, was a moment of immense pride. Her strength reminds me why we do this work; to give these women a second chance at life, dignity, and independence.

What role does mental health support play in the rehabilitation process, and how does the foundation provide for this?

Mental health support is a crucial part of the rehabilitation process for acid attack and burn survivors. The trauma they endure isn’t just physical, it deeply affects their confidence, sense of self-worth, and ability to reintegrate into society. Many survivors struggle with depression, anxiety, and PTSD, making emotional healing just as important as physical recovery.

At Depilex SmileAgain Foundation, we provide counseling and therapy sessions to help survivors process their trauma and rebuild their confidence. We also foster a supportive community, where they can connect with others who have faced similar struggles. Additionally, vocational training and job placements play a psychological role, giving survivors a renewed sense of purpose and independence.

How can people contribute to the cause and support the foundation’s mission?

Supporting the Depilex SmileAgain Foundation means helping survivors rebuild their lives with dignity and hope. People can contribute by donating to fund life-saving surgeries, medical treatments, and vocational training or by sponsoring a survivor’s treatment or education. Volunteering, especially in medical, psychological, and vocational fields, plays a vital role in their rehabilitation. Spreading awareness about acid violence and advocating for change also helps amplify our mission. Additionally, supporting survivors’ work by hiring or purchasing from them empowers them toward financial independence. Every effort, no matter how small, helps us continue our mission of healing, empowerment, and hope.

What changes need to be made in society and in the legal system to prevent acid attacks and provide justice to survivors?

To prevent acid attacks and ensure justice for survivors, both society and the legal system need significant reforms. Stricter enforcement of laws regulating the sale of acid is crucial, along with severe penalties for perpetrators to deter such crimes. Speedy trials and survivor-centered legal support can help victims receive justice without prolonged suffering.

On a societal level, awareness campaigns are essential to change mindsets and eliminate gender-based violence. Education, especially for women, and economic empowerment programs can reduce vulnerability. More government and private sector support for medical care, rehabilitation, and employment opportunities will help survivors rebuild their lives with dignity.

What future projects or initiatives are in the works for the foundation?

Depilex SmileAgain Foundation is dedicated to expanding its impact and reaching more survivors across Pakistan. We aim to enhance our mental health support programs, introduce further vocational training programs in different sectors for financial independence, and advocate for stricter laws and policies to protect survivors. My team and I played a key role in formulating laws like The Acid Crime Prevention Bill (2011) and The Regulation for Storage, Sale, and Purchase of Acid Rules (2022) in Sindh. As we continue our efforts, we are actively working towards expanding these regulations to other provinces, taking a crucial step toward an acid crime-free Pakistan.

If you could send one message to survivors out there who may feel hopeless, what would it be?

To every survivor out there: You are stronger than what happened to you. Your scars do not define you but your resilience, courage, and determination do. Life may feel overwhelming now, but there is hope, there is healing, and there is a future waiting for you. You are not alone; we stand with you, ready to support, uplift, and help you rebuild. Believe in yourself, take one step at a time, and know that you deserve happiness, love, and a life full of possibilities.

In GT Interview February 16, 2025

A LOVE WRITTEN IN STARDUST Abeer and Sauban’s First Exclusive Interview After Tying the Knot

In an industry where glamour meets the spotlight, Abeer & Sauban have always captivated audiences with their charm, elegance, and effortless style. But this time, they aren’t just gracing the runway—they’re stepping into a beautiful new chapter of their lives as husband and wife.

For the first time since their wedding, the power couple of Pakistan’s fashion scene sits down for an exclusive interview with Good Times Magazine.

From their breathtaking wedding moments to their journey as life partners, Abeer & Sauban open up about love, commitment, and what makes their bond truly special.

Join us as we take a closer look at their dreamy wedding and the magic that brought them together!

Your wedding decor beautifully recreated your parents’ barat. What inspired you to pay such a heartfelt tribute to their special day?

The reason I recreated that image from my parents’ wedding was actually as a gift to my father. My mother passed away 15 years ago due to cancer, and my dad never left her side for even a second. He never remarried because he believes, “Shaadi aik hi baar hoti hai, biwi aik hi hoti hai.”

I wanted him to see the picture and feel the love they shared. I’m always manifesting the love and chemistry that my parents had.

Walking into a setting that mirrored your parents’ wedding, how did you feel in that moment? Did it bring back any special memories they’ve shared with you?

It truly gave me goosebumps—like a reel of my parents’ entire life playing before my eyes. I was so emotional, having grown up listening to their wedding stories, and now experiencing my own felt surreal.

Your bridal look was stunning! How did you decide on your dress, jewelry, and overall aesthetic for the big day?

Thank you so much! I always wanted to look like a true bride on my big day. As a model, I have worn thousands of bridal dresses, but I never wore something that truly felt like “my own” bridal dress. I always dreamed of wearing an all-red outfit and had a clear picture in my mind for years of how my dress would look and exactly how my jewelry would be.

Hassan from Mihha is a good friend, and I knew only he could bring my vision to life because I had been on his nerves for almost a month!

You and Sauban are both celebrated fashion models. How was it planning a wedding where style and elegance were naturally expected?

To be honest, it wasn’t something we had planned for months. People are still asking if there was any pressure to look our best on the big day since we’re always dressed as a bride and groom. But honestly, that wasn’t the case at all.

One day, we just sat down and decided that we would do and wear whatever made us feel good, and everything went so smoothly, Alhamdulillah!

The response to your wedding pictures has been overwhelming! What has been the most touching or memorable comment you’ve received?

Yes, Alhamdulillah! You have no idea how humbled we are by the love we’ve received. It’s not just one or two comments— every single one is filled with so much love and heartfelt prayers.

My absolute favorite was from my Mister: “Meri biwi, meri aankhon ki thandak”.

Marriage is a new chapter. How do you and Sauban envision your journey together, balancing both your personal and professional lives?

Of course, it is! It’s all about balance. We don’t see each other as competition—his win will always be my win, and my win will always be his.

To be honest, relationships built on love are entirely different from those based on materialism. Love brings nothing but positivity and goodness, allowing you to spread the same energy to the world.

If you could give one piece of advice to future brides who want to add personal and nostalgic touches to their weddings, what would it be?

First of all, find a Dulha who truly loves you—haha! It all starts with finding a great partner with whom you can share everything.

I hope all future brides find the best life partners. Just do what makes you feel good, and everything will automatically fall into place!

In GT Interview February 1, 2025

SOPHIYA ANJAM The Powerhouse of Media & Broadcasting

From radio waves to television screens and global event stages, Sophiya Anjam has mastered the art of storytelling and audience engagement. With over 18 years in the media industry, this award-winning RJ, TV presenter, and emcee has captivated audiences worldwide with her vibrant energy and impeccable hosting skills. A gold medalist and media leader, she has not only hosted some of the most prestigious shows but has also been recognized by the UAE and Pakistani governments for her contributions to media and entertainment. Sophiya’s journey is one of passion, perseverance, and impact—whether she’s leading prime-time radio shows in Dubai, mentoring future media professionals at LUMS, or using her platform for social advocacy. As a recipient of multiple awards, including the “Best Female RJ” and “Voice of the Year”, she continues to redefine excellence in broadcasting. Join us as we dive into an inspiring conversation with Sophiya Anjam, where she shares her experiences, insights, and the secrets behind her success!

How did you first step into the world of media, and what inspired you to pursue it?

Since I was a kid, I always knew that the media was my true calling. The stage and mic were my best friends in school as well as in college. I loved the spotlight, which led me to pursue my Master’s in Mass Communication. A friend of mine who worked at FM91, one of the most popular radio stations back in 2006, asked me to audition as an RJ. It just had to happen—and the rest, as they say, is history!

Can you share a memorable moment from your early days as an RJ or TV presenter?

In 2007, my boss asked me to arrange a celebrity interview, and I knew absolutely no one at that time! I googled a popular Pakistani singer, found his contact details, and called him. To my surprise, Atif Aslam came over to the station just because I asked! He was the first celebrity I interviewed, and he holds a special place in my journey.

As a TV host, one of my most cherished memories is hosting the reunion of Vital Signs on my show Weekend World With Sophie at PTV World with the late Junaid Jamshed. It was an incredible experience, and he kept in touch with me afterward. I felt truly honored to have had that opportunity, and I’ll forever be grateful.

Being a gold medalist, how has your academic success contributed to your career in media?

My education provided a solid foundation for understanding the media. Through my institution, I had the chance to train with leading print publications, advertising agencies, and TV channels. I was fortunate to learn from some of the best, including the brilliant Dr. Mehdi Hasan (late), who spearheaded Gender Studies; the talented Mr. Sarmad Khoosat, who taught me filmmaking; and the veteran Mrs. Moneeza Hashmi, who guided me in documentary-making.

My academic success enhanced my critical thinking, career opportunities, and specialized knowledge, helping me build a strong foundation for my career.

You’ve hosted numerous national and international events. Which one stands out as the most impactful for you, and why?

One event that’s close to my heart is Soul Fest, Pakistan’s biggest food and music festival. I’ve been associated with it since day one and have seen it grow. It provides an economic boost for artists and entertainers while offering families an amazing time in great weather. It’s also given me incredible visibility—truly a solid combination!

Another memorable series of events are the drives for Shaukat Khanum Memorial Cancer Hospital & Research Centre. Hosting their Ramadan drives, charity events, and breast cancer awareness sessions has been a privilege. It’s an honor to have been their ambassador for over a decade now.

How did your time in Washington and Chicago shape your media skills and perspective?

I was selected by the US Consulate for a media training program in the USA, which was a transformative experience. In Washington, D.C., we discussed media ethics, journalism, and women empowerment. In Chicago, I served as an international correspondent on the Maze Jackson Radio Show, going live with the local community to discuss world news.

This experience broadened my horizons, allowing me to observe different cultures, values, and work ethics. It also gave me the chance to break stereotypes, as people were surprised by my fluency in English and confidence.

What has been the most rewarding part of hosting Sounds Good With Sophie and other prime-time shows?

The most rewarding part is the feedback I receive. Hearing from listeners and viewers who’ve followed my journey and seeing their heartfelt messages, poems, and even gifts motivates me. It’s their love and encouragement that keep me going.

Winning prestigious awards like the Gulf News and Being She Excellence Award must have been a proud moment. What do such accolades mean to you?

It was an absolute honor, especially being the only Pakistani in that category. Winning the Best Upcoming RJ & Emcee of the Year award from Gulf News gave me a significant career boost in the UAE, increasing my credibility, opening up networking opportunities, and fueling my personal growth.

How does being a UAE Golden Visa holder reflect on your contributions to media and entertainment?

The Golden Visa is a testament to my professional credibility and contributions to the industry. It’s a recognition that gives you peace of mind for 10 years while adding prestige to your profile. I’m proud to be a UAE Golden Visa holder!

What do you feel is the key to being recognized as a trusted voice in broadcasting?

The key elements are credibility, consistency, authenticity, engagement, professionalism, and building meaningful relationships. Your reputation should precede you, and your work should always deliver value.

Can you tell us more about The S Studio and its mission to empower emerging creators?

The S Studio was my way of giving back to the industry. It’s a hub for content creators, offering audio production facilities for radio spots, podcasts, dubbing, and voiceovers, as well as a creative space for events. It was a passion project designed to foster talent and serve as an incubator for emerging creators. Our tagline says it all: Keep The Spirit Alive!

As a mentor at LUMS, what advice do you give aspiring media professionals?

I always tell them to keep building themselves and never compare their journey to others. Self-awareness is key to growth. Passion, compassion, and consistency are the qualities I advocate. Success takes time, so stay patient and keep going!

How has your role as a goodwill ambassador for Shaukat Khanum and WWF Pakistan impacted your life?

These roles have taught me the power of compassion and advocacy. Shaukat Khanum has shown me that there’s a CAN in cancer—we can beat it. With WWF Pakistan, I’ve embraced sustainable living and learned about environmental and wildlife issues. These experiences have enriched my perspective and purpose.

How do you balance your diverse roles in radio, television, digital media, and acting?

I love staying busy—it makes me feel alive! Radio is my first love, TV is a seasonal favorite, and hosting live events gives me an adrenaline rush. Acting is something I’ve recently explored, and I’m open to more opportunities in the future.

What keeps you motivated after 18 years in the media industry?

The drive to evolve and the love I receive from my fans. Their support is priceless, and it inspires me to keep challenging myself.

What’s your favorite place to travel for work or leisure, and why?

Turkey! It’s the perfect blend of East and West. I love the weather, food, culture, and the warmth of the people. Pak-Turk Dosti Zindabad!

If you could host a show with any guest in the world, who would it be, and what would you discuss?

I’d love to host Indian PM Modi to discuss peace between Pakistan and India. His Highness, the Crown Prince of Dubai, would be another fascinating guest to talk about opportunities for Pakistanis in the UAE. And, of course, Shah Rukh Khan—he’s been my idol since I was seven!

Where do you see yourself in five years, both professionally and personally?

Professionally, I see myself ruling the UAE media market, running a successful business, and gaining global recognition. Personally, I envision being happily married to a life partner who complements me.

Are there any upcoming projects or collaborations you’re particularly excited about?

I’m excited to see where my drive time radio show ‘Sounds Good With Sophie’ at VibeFM105.4 takes me ahead in the UAE, as some exciting camapaigns are undergoing. I am eager to explore the market here in Dubai and looking forward to capture the hearts of everyone here soon. I’m also looking forward to my international events around the globe. Habibi, it’s now my time to shine globally!

In GT Interview January 1, 2025

HUSNAIN AKRAM A visionary hair technician celebrated for his ability to create stunning hair transformations

Meet Husnain Akram, a visionary hair technician celebrated for his ability to create stunning hair transformations. With a keen eye for detail and a mastery of technique, Husnain turns hair into a canvas, delivering personalized styles that boost confidence and redefine beauty. Whether it’s a subtle change or a bold makeover, Husnain’s magic lies in understanding his clients’ needs and crafting looks that leave a lasting impression.

What inspired you to enter the beauty and hair industry?

It was my wife who inspired me to become a hair technician and infact saw this talent in me that I would be able to do it. Infact she was the one who searched my primary course of hair artistry. She has been the biggest supporter, promoter and encouragement of my work and has always paved the way for me. I have simply just walked on that way.

What motivated the move to Lahore and opening your salon in DHA Raya?

Challenge! The single factor which motivated us to move to Lahore was to Challenge ourselves in the biggest and most competitive market of Pakistan. We aim to be the best service providers in the Capital of Punjab too!

How has your journey been as a trainer at L’Oréal Pakistan?

My journey as a trainer and idea stylist with Loreal Pakistan has been very enlightening. It feels great to spread my knowledge as I strongly believe that you only get more when you give more. So I give knowledge and gain much more of it in return.

What sets your salon apart from others in Lahore?

Our salon would give you a corporate vibe and not a Parlor vibe. We always strive to make our systems according to what a multi national company would follow and not take it as someone has opened a shop. Unfortunately most of the salons/beauty parlors run their places like running small shops.

How do you approach hair transformations for your clients?

The foremost thing which needs to be kept in mind before any hair transformation is the hair health. If the desired shade means comprising hair health more than the usual then I don’t recommend it. I don’t go much into what color would suit which complexion as I feel fashion is all about how you carry your self and one can compliment any hair color with right type of dressing which goes with it.

Do you have any signature techniques or services that clients love?

Yes! People love our Ombre Balayage technique which I have created myself and my Signature shade of “Ash Mocha” which I have invented myself has been the talk of the town for quite some time now.

How do you keep up with evolving trends and techniques in the beauty industry?

Every year my wife pushes me to go to different countries to learn different steps. I keep up with the game by learning new techniques and school of thoughts every year. I have been to Turkey, England and numerous times in Dubai to enhance to learn new trends and techniques. I proudly say that I am probably the one hair technician in the country who has learned so many completely different school of thoughts of hair artistry.

What challenges did you face transitioning from Gujranwala to Lahore?

Before starting the branch I started taking appointments in Lahore once a week and I continued it consistantly doing 4-5 clients a week. That was the time when Amaima and I were testing the waters. We discussed and decided to not miss even a single week as an average of 4 clients a week would make it 208 clients in an year and that is what is paying off now with the new branch.

Can you share a proud moment or achievement in your career so far?

Each day is a proud moment now. Seeing the business flourish; Seeing the team Amaima and I have built from scratch do wonders on one of the top Celebrities of our country is a really moment.

What are your plans for the future of your salon and your career?

Plans are BIG! We have to go around the Country and Across borders to other countries as well. We are not stopping now. The motive is not to make money only. Ofcourse you need to make money to make ends meet and run the business but the Main motive is to create an institute in which we give talent in the hands of those females who are not considered much in their households or society. We want to see them be the main supporters of their families and be a respectable figure in the society.

What advice would you give to aspiring hairstylists in Pakistan?

Learn before you Practice you work. Unfortunately I see almost 90% of the salons working on clients without any basic knowledge at all. No wonder you see so many ruined hair in Pakistan. Knowledge is the key for Hair artistry. It is not a simple hand painting art, it requires calculations too

How do you balance being a salon owner, trainer, and creative professional?

You would feel this interview is all about my wife but in all honesty it is because of Amaima’s management in side the salon that I have been able to go and work on things outside of the salon too. Since it has been the main Vision of Amaima to empower the girls which we hire it has been the core strength of the compamy. We kept on empowering them with knowledge and in return they have given me the margin to carry out my activities out side of the salon.

In GT Interview December 16, 2024

In conversation with RIDA FATIMA The Visionary Behind Season’s Event Management

In conversation with Good Times Magazine, Rida Fatima shares her journey of turning dreams into reality with bespoke event designs, floral artistry, and unforgettable celebrations.

What inspired you to start Seasons Events Co.?

Seasons Events Co. was born out of a passion for creating memorable experiences and bringing people together. We wanted to offer a service that combined creativity, attention to detail, and the ability to execute flawless events.

What makes your event planning business unique compared to others in the industry?

Our ability to manage all types of events-from corporate gatherings to intimate celebrations sets us apart. We deliver experience that reflect our clients’ unique visions and exceed their expectations.

How do you ensure each event reflects the vision and personality of your clients?

We prioritize collaboration with our clients, starting with an in-depth consultation to understand their preferences, goals, and style. Throughout the planning process, we maintain open communication to incorporate their input into every detail.

What was the most challenging part of starting your business, and how did you overcome it?

One of the biggest challenges was establishing a reputation in a competitive industry. We overcame it by delivering exceptional services, focusing on client satisfaction, and leveraging word-of-mouth recommendations to build trust and credibility.

How has social media, particularly Instagram, contributed to the growth of your business?

Instagram has been a game-changer, allowing us to showcase our work visually and connect with potential clients. It’s an excellent platform for sharing event highlights, receiving client testimonials, and staying relevant in the industry.

How do you stay updated with the latest trends in event design and decor?

We regularly attend industry conferences, follow influential designers and planners, and draw inspiration from global events. Networking with professionals and keeping an eye on emerging trends ensures that our designs remain fresh and innovative.

Could you walk us through your process of planning an event, from the first meeting to execution?

Consultation: Understanding the client’s vision, budget, and preferences.

Planning: Developing a detailed plan, including venue selection, design concepts, and logistics.

Coordination: Managing vendors, timelines.

Execution: Ensuring every aspect runs smoothly on the day of the event.

Follow-up: Gathering feedback to ensure continuous improvement.

What are your long-term goals for Seasons Events Co.?

We aim to become a global leader in event management, known for delivering unique and unforgettable experiences. Expanding our international footprint and embracing innovative technology in event planning are key goals.

What advice would you give to someone aspiring to enter the event planning industry?

Start with internships or entry-level roles to gain hands-on experience. Building a strong network, staying organised, and maintaining a client-focused approach are essential for success in this dynamic industry.

In GT Interview November 16, 2024

In conversation with ADDEEL NIAZI the maestro of AD Filmmaking in Pakistan

What inspired you to pursue a career in ad filmmaking, and how did you get started?

Although this question may seem easy to answer, it’s surprisingly difficult to pinpoint the exact moment it all began. I’m not sure when the canvas of real life started transforming into frames that transported me to new realms. If I had to summarize, I’d say it’s the power of visual storytelling that has captivated me since childhood. When I joined the advertising world, I realized that this visual storytelling could shape my story while keeping me behind the camera. My professional journey truly began nearly two decades ago with the start of my advertising career.

How do you keep up with trends while maintaining a unique voice in your ads?

To stay up-to-date with trends while maintaining a unique visual style, I stay informed on industry trends—and then deliberately choose not to follow them. 😀 Simple. I always keep myself aware of the latest developments in advertising, but rather than strictly adhering to trends, I use them as insights rather than a blueprint. This approach keeps my work relevant yet distinct, offering a unique perspective that stands out amidst mainstream approaches.

What challenges have you faced as an ad filmmaker, and how do you overcome them?

In Pakistan, predicting brand’s demands, feedback, and even the brief is often very unpredictable. You need strong adaptability and mental flexibility to meet the market’s needs while keeping the visual and story elements creative. Challenges like limited budgets, ever-changing technical requirements, logistics, and lack of industry standards are common, but I overcome these obstacles through innovative storytelling, resourcefulness, and building strong industry connections. However, I believe things are changing a lot for the better now.

What do you think sets a successful ad campaign apart from others?

A successful ad campaign stands apart through its concept, visual scenarios, and copy. A discerning perspective, coupled with innovative storytelling and a unique visual approach, is crucial to creating exceptional work. Always strive for perfection, as mediocrity can never create a masterpiece. Celebrity endorsement can be a factor, but it’s not the key to a successful campaign. The real focus should be on brand and consumer insights—understanding what the brand wants to convey and finding captivating ways to communicate it. Collaboration and shared understanding are essential, as the merging of diverse perspectives, talents, and expertise yields a dynamic outcome that resonates deeply with target audiences.

How do you approach the creative process for a new ad?

By redefining the fine line between ‘what is created’ and ‘what is left to be created,’ we open up a new realm of creative possibilities. The creative process for a new ad is about challenging conventional limits and rethinking the process itself. The magic lies in exploring the gaps, the spaces yet to be filled, and the unanswered questions. It’s in these uncharted territories that the most innovative and impactful ideas emerge.

What are the key elements you focus on to make an ad memorable and impactful?

Hard work and perfection. Hard work drives the dedication needed to understand the brand and its audience and to ensure every detail aligns with the overall vision. Perfection is about refining each element—from script to visuals to the final product—until it resonates and leaves a lasting impression.

Could you share how you conceptualize ideas that resonate with diverse audiences?

I start by visualizing the ad as a filmmaker, then shift perspectives to see it through the audience’s eyes, imagining how they would receive each visual. Conceptualizing involves balancing my creative vision with the audience’s expectations, as well as focusing on artistic and technical needs, and the narrative itself.

Who are some of the filmmakers or creators who inspire your work?

Steven Spielberg for his range in narrative storytelling and Stanley Kubrick for his meticulous craftsmanship and visual flair.

How do you think the ad filmmaking industry has evolved over the past few years?

Ad filmmaking is evolving at a rapid pace, but only a few impactful ads stand out. These standout campaigns create a ripple effect, sparking competition and raising expectations for other filmmakers and agencies. Many campaigns follow traditional formulas, which can make much of the advertising landscape feel predictable and repetitive.

What trends do you see shaping the future of ad filmmaking?

The ad film industry is experiencing rapid transformation driven by technological innovations, changing consumer behaviors, and new tools. We’re likely to see a surge in immersive storytelling, with technologies like VR and AR transporting viewers into brand experiences. AI-powered tools in production and post-production will also become increasingly important as the industry evolves.

How do you ensure your work reflects cultural sensitivity and authenticity?

By prioritizing originality. For me, originality means being unique, creative, and innovative.

Which ad campaign of yours are you most proud of, and why?

The recent TVC for Lake City, starring Mahira Khan and Fawad Khan, is a personal favorite. This project required shifting real estate advertising from a direct, amenity-focused approach to a 360-degree, thematic visual storytelling style. Our goal was to tell an elegant, charismatic story through each meticulously crafted frame, and the overwhelmingly positive response has been incredibly rewarding.

Another favorite is the Hanif Jewellers ad film, which featured a distinctive concept shot in nature. This project stood out for its attention to detail and elegance, requiring a delicate balance between artistry and precision.

Then there’s “Bachi Bari Khush Rahey Gi,” the famous ad film for Mughal Steel, and many others that are close to my heart.

What advice would you give to aspiring ad filmmakers?

To aspiring ad filmmakers: There’s a world beyond YouTube references and stock videos—so no more chappa (copying). Never stop learning; keep exploring, and be persistent. The industry is competitive, but with hard work, passion, and originality, you can leave a lasting mark.

Are there any upcoming projects or collaborations you’re particularly excited about?

I’m really excited about my upcoming project, ‘Akram: An Era’, a biopic on the life of cricket legend Wasim Akram. It’s a true honor to work on a project dedicated to my all-time favorite cricketer and a great friend. This opportunity feels incredibly special, and I’m looking forward to bringing his incredible journey to the screen.

What’s your favorite part of the filmmaking process?

That satisfying moment of saying, “Cut!”

One skill every ad filmmaker should master?

Stop selling ad films—start selling solutions.

A dream brand or product you’d love to create an ad for?

When I start working on a project, it becomes my dream project. For me, the idea matters more than the brand. However, I would love to create something for Ferrari.

Your go-to source of inspiration when you’re facing a creative block?

Brainstorming with my creative team. When we gather, ideas start flowing, and different perspectives come into play. It’s a collaborative process where everyone shares thoughts without judgment, which often leads to breakthroughs.

A piece of advice you received that’s stayed with you?

“There’s always another way to tell the story—keep searching until your heart says, ‘This is what you need to do,’ regardless of budgets or impossibilities.”

In GT Interview October 16, 2024

In conversation with AMINA EJAZ A beacon of strength, resilience and creativity

A cancer survivor, Amina has transformed her personal battles into a mission to inspire and heal others. As an art teacher and the founder of a dedicated art therapy space for children, she uses the power of creativity to nurture young minds. Beyond the classroom, Amina is also a certified yoga and breathwork instructor, promoting mental and physical well-being through mindful practices. Her story is one of courage, compassion, and empowerment—an inspiring journey of a woman who continues to rebuild, create, and uplift others with unwavering grace.

Can you share the most defining moment of your cancer journey and how it shaped who you are today?

My most defining moment in this painful journey was when the doctors told me that my treatment had doubled to 16 chemo cycles since my cancer was aggressive and was multiplying within hours. At this point all I had was faith. I had lost every other hope and vision at this point.

Being a single mother comes with its own set of challenges. How do you find strength to balance personal struggles and motherhood?

Honestly, I am still learning and unlearning everyday. Motherhood,being sick and pursuing my goals are difficult to balance. Some days I’m strong and other days I’m in my safe space reading books. So there are my highs and lows but for me the balance is to embrace them both fully and listen to my mind and body at that time. this body and mind are with me till the end so everything else can wait.

What advice would you give to people facing life-altering hardships?

Id say to hang in there and again embraceit. We belive in divine decree so embrace the pain as yours too. And trust the process that you were choosen to change and grow.

How did art become a therapeutic tool for you, and what inspired you to open an art therapy studio for children?

Art has been my life source since I was 6 years old. All my life I have formally or informally learned various art forms. Creative expression was my was to share my thoughts and ideas, so for me art was the only way ever. The inspirationtion for the studio was my world , my son Ebrahim. He was 5.5-6 when he was facing fighting parents at home. Right around that timeline I was diagnosed with cancer and was batteling a messy divorce and child coustody case. He was too young to even comprehend what was going on and became silent , he lost his childhood. So during my recovery from treatment I wanted to help him out and every child therapist I went too were a hospital setting which intemidated my kid even more. That’s when I wanted him to express himself through art like I always had. But being a boy child he wasn’t too interested. That’s when I decided to formally train myself as a therapist and as a yoga, meditation and breathwork practionier. And all this lead me to design courses for kids where art is a therapy process.

Could you share a memorable experience where art therapy made a difference in a child’s life?

Oh !! so many. There is one very close to my heart where a 4.5 year old was suffering from anxiety. As much as it hurt me I was sure that childern are not built to feel these emotions since they are conducive to their environments. Allhumdullilah after 2.5 months of sessions he was able to name what he felt and why he felt so.

What are some of your favorite activities or techniques to help children express their emotions through art?

I honestly can’t name one. For me the AHAA moment is my favourite where the child recognises themselves and their emotions as separate beings.

Solo traveling is often seen as challenging, especially for women. What drew you to it, and how has it impacted your life?

Solo travelling was never in my cards, I mean I never even thought of it. Yes iv always loved travelling with family and loved ones. But my childhood friend was persistent for a good 1.5 years that I need to travel solo. I still don’t know what he saw in me but he was sure that ill come out as a more of myself than being defined by the society. So when life was hitting rock bottom that’s when I dared to go solo backpacking for a month internationally. And believe me iv never looked back. We are conditioned to believe that we need people or social setups to survive this life, which is untrue. Your are alone with your thoughts, emotions and feelings. People are there for a little part. So solo travelling made me love myself completely. My confidence, my stability in gait and talk, no rushing things are all beautiful results of my solo travels. And now more than ever I love my company so much that people wonder what is my energy source? Solo travelling is my drug where I reconnect and ground myself.

What message do you share most frequently as a motivational speaker, and how does your personal story resonate with your audience?

Hold on to your faith and trust yourself. You are here for a purpose, it can be as small as moving a prick from a cat’s paw or as big as making a hospital. My personal story is a huge example of it. Although I’m sure I have multiple purposes to fulfill but I’m sure I’m here to help and give in every possible way I can.

Can you tell us about a place you traveled to that transformed your perspective on life?

Gosh I can never forget this. So I was going for my first scuba dive in open waters and my instructor ,who id been learning from over a week now , was revising the kinds of fish and sea creatures id possibly encounter there. We gear up and start our decend, its a lot of over whelm at first to be so weightless and silent all of a sudden. About 5 meters down my panic kicks in and I signal him that I need to get out now. He held my arm really tight and with his othe hand knocked at my goggles and signled me to look at his eyes only. Then he signaled me to breath and asked me to turn. And my eyes burts open, I was infrom of a massive beautiful cave of corals and so many fish around me. I tried to touch the fish and corals and again I was signeled not to. I spent a good hour under water went about 10 plus meters and came back on the boat . The 2 lessons I learned and cried over were every soul needs reassurance from the other that’s litrally it. in any relationship reassurance is all that is needed. Thye tinniest fish in the sea has a boundary and a defense mechanacism then how on earth we humans tell our woman to not have any boundaries in the name of marriage?

How did yoga and breathwork become part of your healing journey, and how do they influence your daily life?

Post cancer was a new aminah that didn’t know this new steroidal body. Yoga breathwork meditation helped me get to a point where I felt ok to exist. Everyday meditation is my staple. I need it to keep myself in check.

What’s the next chapter for you—personally, professionally, or as a mother?

My next chapter is to flow only. Be so fully accepting of whatever comes my way. And make sure I raise a better man for someone’s daughter.

How do you envision the future of your art therapy studio, and what dreams do you have for the children you work with?

I see art therapy as a staple in school cirriculms. And the childern who benefit from it need to help one more person in their surroundings is all I ask.

If you could give one piece of advice to your younger self, what would it be?

Love yourself. You are a complete magical universe who doesn’t need any validation externally. And keep forgiving yourself for any and all the mistakes you make. You are human and that is what humans do.

In GT Interview October 16, 2024

In conversation with HADIYYA AAZER A Story of Transformation and Inspiration

Hadiyya Aazer is no stranger to the world of public relations, but it’s her personal journey that has captivated and inspired countless women. Known for her jaw-dropping weight loss transformation, Haadiya has become a beacon of motivation for those striving for self-improvement and wellness. Beyond her work in PR, she has expanded her influence into the beauty industry with the launch of ‘H Salon & Spa’, offering a space where self-care and empowerment go hand in hand.

In this interview, Haadiya shares her story, her passion for beauty, and the drive that keeps her constantly evolving.

You’ve had an inspiring weight loss journey that many look up to. How did this transformation influence your personal and professional life?

My weight loss journey has transformed both my personal and professional life. Personally, it gave me newfound energy and confidence, allowing me to be more present with my family. Professionally, it boosted my focus and determination, helping me grow my salon business and connect more deeply with my audience as an influencer. It’s shown me that discipline and consistency are key to success in all areas of life.

Being a well-known PR person in the media industry, how has your role evolved over the years, and what key lessons have you learned along the way?

Over the years, my role as a PR person in the media industry has evolved from managing basic communications to crafting strategic narratives that resonate with audiences. The key lessons I’ve learned are the importance of building genuine relationships, staying adaptable in a fast-changing landscape, and always being authentic. Consistency and credibility have been vital in shaping my professional growth.

With a successful career in PR, what motivated you to venture into the beauty industry and open H Salon?

My passion for beauty and the desire to create a space where people can feel confident and empowered motivated me to open H Salon. I wanted to combine my PR experience with my love for beauty, offering personalized services that reflect the latest trends while building strong client relationships.

What is the vision behind H Salon, and how does it stand out from other salons in the industry?

The vision behind H Salon is to provide a personalized, luxury experience where clients feel pampered and confident. We stand out by blending the latest beauty trends with exceptional customer service, ensuring each client leaves feeling their best. As both a salon owner and influencer, I aim to create a space that’s stylish, innovative, and welcoming, setting new standards in the beauty industry.

Can you tell us about the services H Salon offers? Is there a signature treatment or experience that sets it apart?

H Salon offers a range of services, from haircuts and styling to skincare treatments and makeup. What sets us apart is our signature personalized consultations, where we tailor each treatment to the client’s unique needs and style. Our luxury hair treatments, combined with a focus on modern beauty trends, ensure every client receives a bespoke experience that makes them feel truly special.

How did you curate the team for H Salon? What qualities were you looking for in your stylists and beauty experts?

When curating the team for H Salon, I focused on finding stylists and beauty experts who are not only highly skilled but also passionate about their craft. I looked for individuals with creativity, a keen eye for trends, and a dedication to providing exceptional customer service. It was important to me that the team shared my vision of making each client feel valued and confident, while also staying innovative in the beauty industry.

Did your own beauty and wellness journey influence the offerings at H Salon in any way?

Absolutely! My personal beauty and wellness journey played a significant role in shaping H Salon’s offerings. I wanted to create a space where clients could enjoy not just great beauty services but also feel empowered in their own skin. This is why we focus on personalized treatments that cater to individual needs, blending beauty with wellness to ensure a holistic experience.

The beauty industry is constantly evolving. How do you plan to keep H Salon innovative and aligned with the latest trends?

To keep H Salon innovative and aligned with the latest trends, I focus on continuous education for my team, ensuring they’re up-to-date with new techniques and products. We regularly introduce trending services and invest in the latest beauty technologies. By staying active in the beauty community, both online and offline, I’m always in tune with emerging trends and incorporate them into the salon experience to keep it fresh and exciting.

As a business owner, what challenges have you faced in launching a salon, and how have you overcome them?

Launching a salon came with its challenges, from building a skilled team to ensuring consistent quality in services. Balancing creative vision with the operational side of the business was also tough. I overcame these by focusing on strong leadership, creating a supportive work environment, and staying adaptable. My PR experience helped me build the brand, while maintaining clear communication and fostering a customer-first approach ensured the salon’s success.

Self-care is a big part of the beauty industry. How do you prioritize your own self-care while managing your business and career?

I prioritise self-care by setting aside time for myself in my daily routine, whether through exercise, meditation, or enjoying quiet moments. As a business owner, I understand the importance of leading by example, so I make it a point to practice what I preach. I also delegate tasks to my talented team, allowing me to focus on both my well-being and the salon’s growth. Finding balance is essential, and I believe that taking care of myself ultimately enhances my ability to serve my clients and lead my team effectively.

In GT Interview September 16, 2024

In conversation with ROSHANEH ZAFAR Founder and Managing Director of Kashf Foundation

Ms. Zafar established Kashf Foundation after working for several years with the World Bank in Islamabad in the Water and Sanitation department. She was among the first Ashoka Fellows in Pakistan and has been a Schwab Foundation Social Entrepreneur since 2004. Her contributions to development and women’s empowerment have earned her numerous accolades, including the Tamgha-e-Imtiaz, one of Pakistan’s highest civilian honors, awarded by the President of Pakistan. She also received the Skoll Award for Social Entrepreneurship in 2007 and the Vital Voices Award for Economic Empowerment in 2010. Additionally, Ms. Zafar serves on the Prime Minister’s Taskforce on Austerity and Federal Government Restructuring, and is on the boards of several institutions including Finca Microfinance Bank, the Punjab Board of Investment and Trade, the Punjab Social Protection Board, and Kaarvaan Crafts. Ms. Zafar is a graduate of the Wharton School, University of Pennsylvania, and holds a Master’s degree in Development Economics from Yale University.

You’ve had a remarkable journey from studying at Yale and Wharton to founding Kashf Foundation. What inspired you to move from global academia to on-ground work in Pakistan’s microfinance sector, particularly for women?

My academic journey gave me a strong foundation in understanding economics and finance but it also exposed me to the idea of global human connectivity. At Yale and Wharton, I gained the analytical tools to see how business and finance impact ordinary lives but it was also a process of self-actualization. This journey gave me the confidence to apply these tools in a way that could make a tangible difference particularly in empowering women in Pakistan. The global exposure helped me realize that despite our different backgrounds, we all share the same human thread, and it became clear to me that my role was to empower women locally by addressing systemic economic inequalities

Kashf Foundation has pioneered Pakistan’s first gender bond, a significant step in linking women entrepreneurs to capital markets. Can you share the vision behind this initiative and the impact it has had on women’s financial inclusion?

The gender bond is one of the most transformative initiatives we’ve undertaken. The gender bond was truly groundbreaking. It marked the first time that capital markets were directly connected to low-income women entrepreneurs in Pakistan. Initially, it was difficult to convince investors but we demonstrated that women’s businesses have better credit ratings and strong potential. A story that stands out is Rehana Javaid, who expanded her cash bag stitching business by using funds from Kashf to grow her operations to serve major banks. Her success, along with many others, proves that when you give women access to resources, they thrive. This bond created a credible, investable class of women entrepreneurs in Pakistan.

With your background working with the World Bank in women-in-development projects, how did your experience shape the way you approached microfinance and women’s empowerment in Pakistan?

My time with the World Bank allowed me to travel across Pakistan, from the small villages of Balochistan to the Neelam Valley in AJK, and speak to women from all walks of life. Regardless of where they came from whether it was Sindh, KP or Punjab, their aspirations were the same: they wanted control, access and agency over their lives. That was the turning point for me. Everywhere I went, women spoke of the need for income generation as a path to decision-making power within their households. This realization shaped my approach at Kashf Foundation where empowering women economically became central as it’s clear that unless women are part of the economy, the country cannot progress.

Kashf’s holistic approach to financial inclusion goes beyond micro-lending. Can you tell us more about how this approach integrates financial literacy, business support, and community development for women entrepreneurs?

Our holistic approach is built on four key pillars: economic empowerment, capacity building, mindset change and reproductive health. Micro-lending is just one part of the equation. We equip women with financial literacy and business management skills but we also focus on changing mindsets, empowering women to believe they can lead and succeed. By addressing broader issues like women’s reproductive health and community engagement, we ensure that our interventions support not just individual women but their families and communities leading to sustainable long-term change. Take the story of Salma Kanwal, who began making dolls from home after receiving a loan from Kashf. With training in financial literacy and business management, she expanded her production to 1,000 dolls per week, employing other women in her community. Salma’s story illustrates how our programs do more than provide capital, we build confidence and support women’s roles as leaders in their families and communities

You have received prestigious awards such as Tamgha-i-Imtiaz and the Skoll Foundation’s Social Entrepreneurship Award. How have these recognitions influenced your work and motivated you to push the boundaries of women’s economic empowerment?

Awards are, of course, incredibly rewarding, especially when recognized in your own country. But these aren’t personal accolades, they represent the resilience and hard work of women in Pakistan who tirelessly improve the lives of their families. The Tamgha-i-Imtiaz holds special significance for me because it’s a recognition from my own people and that makes it one of the most meaningful honors in my journey. It raises the bar for all of us, acknowledging the powerful role women play in driving change.

As a member of the UN’s Advisors Group on Inclusive Financial Sectors and the World Economic Forum’s Global Agenda Council, how have your global perspectives informed your local strategies in Pakistan, particularly in bridging the gender gap?

My international participation provided not only recognition of the work we are doing in Pakistan but also the opportunity to see its broader impact on gender equality. Being exposed to how other countries tackle similar challenges allowed us to adopt best practices and contribute to a cross-fertilization of ideas. It also gave me the chance to impact global policies related to financial inclusion for women whether through the UN or other entities by bringing the voices of Pakistani women and women entrepreneurs to the global stage. As a Pakistani woman, this has strengthened my resolve to continue making a positive impact on gender equality locally and globally.

Women in Pakistan, especially in low-income areas, face multiple social, cultural, and economic barriers. How does Kashf Foundation address these challenges beyond financial support, and how do you encourage a cultural shift in these communities?

At Kashf, we focus not only on financial support but on tackling the underlying social and cultural barriers that hold women back. We provide financial literacy but we also conduct extensive gender trainings that address cultural mindsets. We use media campaigns, television dramas and theatre to spark conversations around taboo topics like child marriage and domestic violence. By engaging entire communities in these dialogues, we are slowly but surely helping to shift perceptions about women’s roles showing that empowered women can positively transform their families and communities.

Looking at the broader microfinance landscape, what do you see as the biggest challenges and opportunities for microfinance institutions in supporting women’s entrepreneurship in developing countries?

The biggest challenge is changing mindsets – both for the women themselves and for the society around them. Access to loans is just one part of the solution; the real challenge lies in giving women the confidence and the societal backing to start and sustain businesses. The opportunity, however, is immense. By leveraging technology, microfinance institutions can reach even more women in rural and underserved areas. Additionally, designing products that are tailored specifically to the needs of women entrepreneurs opens up enormous potential for growth and impact.

Your journey includes serving at some of the world’s top organizations and now leading a grassroots movement through Kashf Foundation. How do you balance the international and local aspects of your work, and what key lessons have you learned along the way?

My journey has been shaped by key lessons from global leaders like the Grameen Bank and SEWA. From Grameen, I learned the importance of trust, respect and the associative strength of women coming together which is central to Kashf’s work. At SEWA, I saw how critical it is to build women’s self-confidence and give them voice and agency within their households. We’ve integrated these learnings into Kashf by focusing not just on microfinance but also on training, financial education and leadership development, so women can truly take control of their lives. We’ve also drawn lessons from places like Bolivia, where we learned the value of designing tailored products for women in different trades and sectors, and our work on insurance emerged from studying global models on managing vulnerabilities. It’s these cross-border insights that have helped us create a comprehensive approach to women’s empowerment.

Kashf Foundation has expanded into diverse areas like climate finance, youth equity, and maternal health clinics. Can you tell us more about these initiatives and how they contribute to your overall mission of empowering women and communities in Pakistan?

Kashf is continuously evolving and our recent focus areas reflect the emerging challenges and opportunities in Pakistan. We’re working on climate finance to ensure that women and their communities are more resilient in the face of environmental challenges. Our youth equity programs aim to provide young people with the tools and opportunities they need to succeed. Additionally, we’re establishing maternal health clinics because we recognize the direct link between women’s health and poverty reduction. These initiatives align with our holistic model, ensuring that we address not just economic empowerment but the broader challenges women and communities face.

Kashf Foundation’s television series have been groundbreaking in addressing gender inequality and promoting strong female characters. What inspired you to venture into media production, and how do you see storytelling as a tool for social change?

Storytelling has the power to challenge societal norms and offer hope. Our drama serials, like Udaari and Rehaii, were the result of extensive research into issues like child marriage and domestic violence. We made sure that our storytelling was rooted in reality but without sensationalizing these topics. Our goal has always been to offer a message of hope by showing that change is possible. For instance, the Udaari storyline on child abuse not only reflected a harsh reality but also demonstrated how communities could come together to protect their children and challenge societal taboos.

Your dramas highlight women not as victims but as survivors, which is a powerful shift in narrative. How important is it for media to reshape the way women are portrayed in Pakistan, and what impact have you seen from these productions on societal views?

It’s crucial that we portray women as survivors because they are the backbone of their families and communities. We’ve seen significant societal impact from these dramas. By showing women overcoming adversity, we’re changing the narrative around what women are capable of. The feedback we receive tells us that these productions are starting important conversations, breaking taboos and shifting perceptions of women’s roles in society. These are not just dramas – they’re a reflection of real struggles and they inspire real change.

Tackling deeply ingrained taboos through entertainment is no small feat. What challenges did you face in producing content that questions traditional norms, and how have you managed to balance cultural sensitivity with the need for progressive storytelling?

Our biggest challenge has been balancing respect for cultural norms with the need for progress. We tackle issues like child marriage and domestic violence head-on, but we always show a way forward. Our productions don’t just point out problems; they highlight how communities can come together to find solutions. The real focus is on offering resolve and resolution. For example, in Rehaii, we didn’t just show the horrors of forced marriage; we showed how women can rise above these situations and reclaim their rights. This careful balance allows us to push boundaries while maintaining cultural sensitivity.

In GT Interview August 16, 2024

In conversation with Aima Minhas Founder of Takhleek — a furniture and interior design company established since 2019

Aima has a 12+ years of experience in the corporate sector and have worked with top companies in UAE & Pakistan but furniture and interiors has always been her passion inherited from her Late Father who had a deep love for wood work.

Today Takhleek is a brand known and recognised by people who understand quality and are looking for bespoke pieces tailored to their interior needs.

What inspires your designs?

Takhleek’s design philosophy emphasizes blending rich cultural heritage and local craftsmanship into modern furniture. By creating pieces that reflect heritage while fitting seamlessly into modern or contemporary interiors, we strive to create designs which are culturally resonant and relevant to today’s design sensibilities.

How do you approach selecting or designing furniture to fit within an overall interior design scheme?

We start by considering the overall style of the interior to ensure the furniture enhances and not conflicts with the existing design elements. Then we assess the space-its size, layout, and natural light. Understanding how the space will be used is crucial, as it guides the type and scale of furniture that will be most functional and visually appealing.

Can you walk us through your process for designing a room, from concept to completion?

Our design process is thorough and client-focused, by starting with a clear understanding of the client’s needs and budget, and then progressing through detailed stages like 2D layouts, mood boards, and 3D modelling. After the design phase we move onto preparing a detailed BOQ along with material selection and execution cost.

Do you offer customization services? If so, what aspects can be customized?

At Takhleek, customization is our specialty. We offer a range of customizable aspects, including size, shape, material, and polish finishing, all while considering ergonomics and aesthetics. Our skilled product designers create 3D furniture models, allowing clients to visualize the final product before it goes into manufacturing. Although this process is time-consuming, it helps us meet client expectations and distinguishes Takhleek from many other businesses.

What types of materials do you typically work with? and do you work with local suppliers? *

Takhleek takes pride in sourcing materials from local suppliers. We primarily use high-quality Sheesham wood from across Pakistan, which undergoes a rigorous seasoning process. Additionally, we incorporate red oak, mahogany, and ashwood based on design requirements. For our polish finishes, we use Renner products to ensure that the surfaces of our furniture are scratch-free and durable.

Do you have a showroom? And how can the client’s see your work and order from you?

We plan to open a showroom at the start of next year. Currently, we operate from our factory in Lahore and have a fully functional website that offers deliveries across Pakistan. Our social media pages are regularly updated with our latest product range. Clients can view our work by booking an appointment to visit the factory, and site visits can also be arranged.

How did your background in furniture design influence your approach to interior design? *

My experience as a furniture designer has significantly influenced my approach to interior design, allowing me to balance all elements in terms of aesthetics and functionality-whether it’s interiors, soft furnishings, or furniture. The meticulous attention to detail required in furniture manufacturing, especially in terms of finishing, has carried over into my interior design projects due to which I focus more intensely on ensuring that our interior finishing is of highest quality.

What are the biggest challenges you faced when transitioning from furniture design to interior design?

The biggest challenge I encountered during the transition from furniture design to interior design was finding the right team and skilled workers. Particularly, having a reliable and skilled execution team is crucial for the success of any project. It took me about five years to develop a proficient team in furniture manufacturing. However, labour challenges remain a significant hurdle in this field, requiring constant and vigilant supervision to ensure quality and durability.

Where do you see your brand in the next 5-10 years?

We aim to build a team that provides a comprehensive solution for all our clients’ furniture and interior needs. In the next 5-10 years, I envision Takhleek evolving into a lifestyle brand known for its luxury and unmatched export-quality standards. Additionally, I plan to explore international markets such as the US and Canada, where there is significant demand for high-quality, Pakistani-manufactured furniture.

Are there any upcoming projects or collections you’re excited about?

We recently completed a 3-bedroom apartment in Gulberg, Lahore, where we had complete freedom with the interior design, budget, and furniture choices. I thoroughly enjoyed working on this project. Currently, we are developing a new collection in collaboration with Architect Ali Raza for his farmhouse project on Bedian Road, Lahore. I’m particularly excited about this project as the architecture is inspired by a resort, and we’re designing custom pieces to complement this unique theme.

What trends or styles in furniture design are you currently excited about? and how do they integrate into your interior design projects?

I’m personally thrilled about the resurgence of Rattan in furniture design. Additionally, I’m working on a Japandi style interior project that features a neutral palette. This project involves creating customized statement pieces using Rattan and red oak, blending traditional and modern elements to achieve a unique and cohesive look.

What techniques or principles from furniture design do you find most useful while executing interior spaces?

Woodwork is a major component of interior design, and the detailed approach required in furniture design-such as precise wood joinery, accurate sizing, and thoughtful placement of elements-profoundly impacts interior execution. These skills are essential for ensuring that every element fits together harmoniously and meets both functional and aesthetic goals, ultimately achieving the desired results in interior spaces.

What kind of warranty or guarantee do you offer on your furniture? Do you provide after-sales services, such as maintenance or repairs?

We take full responsibility for our products. We ensure high-quality delivery and encourage clients to inspect their furniture upon delivery. In the event of any issues, we have a comprehensive repair, exchange, and after-sales service policy to address all client needs.

In GT Interview August 1, 2024

SAIM ALI Up-close with the multi-talented & Filmfare (UAE) award winner

celebrating his win of the Filmfare (UAE) award. Saim delves into his inspiring journey through the entertainment industry and shares much more!

How has living in Dubai influenced your work in the entertainment industry?

I had my gears in the media industry over here before I moved to Dubai as I have done my higher studies here. As I have permanently shifted so it has definitely influenced in the most positive way possible.

What challenges have you faced transitioning from Pakistan’s entertainment scene to Dubai’s?

The only challenge was to register myself among the media world in Dubai, which I did over time and got great results in the form of good work and recognition over here.

Can you describe how your cultural background from Pakistan informs your roles and presentations?

Well being a Pakistani I had to face a lot of challenges. We as a nation are very insecure and self-centred people, we are not ready to help others , but here when I started working with other nationalities for work mostly I found myself in the right place with the right people. People here support each other and there is hardly any backstabbing.

What are some of the biggest differences you’ve noticed between the media industries in Pakistan and Dubai?

Oh so many! No lobby system and no barriers. Most importantly you are paid on time. The protocols I get on set here I have never got them back home. I was never even nominated in any awards in Pakistan clearly because of jealousy and insecurities of many people in the system but here I got one of the biggest Bollywood awards Filmfare Middle East where I was nominated not once but twice and won this year.

How do you balance maintaining your cultural identity while working in a diverse city like Dubai?

Well I am some one who strongly believes on “Jesa Deis Wesa Bhais” I am among the 1st Pakistani artist who received the Golden residency here 3 years ago and I am part of a lot of international projects. It is simply because of my positive attitude and loyalty with my work and craft which says a lot.

What do you find most rewarding about your work as an actor and presenter in Dubai?

I feel that I get to work with so many other nationalities here specially Bollywood which gives me great pleasure. From interviewing some big Bollywood celebrities here and also big stars from other countries, I always wanted to broaden my horizons and audience. I am the 1st Pakistani who did a Malaysian film and theatre in Malaysia and got massive recognition there too.

Are there any particular projects or roles that you’re especially proud of?

My work in Malaysia. I will always cherish it as an actor on the silver screen as well as on the Theatre stage. Dubai has given bigger and larger opportunities and platforms to perform and flourish . I am the 1st Pakistani to host the most prestigious awards, The Diafa and Emigala Middle East and also have been on the cover of world class publications such as Khaleej times and many more. My recent accomplishment also includes my Samsung UAE & Gulf’s commercial where I play a lead character.

How has the audience’s reception been to your work in Dubai compared to Pakistan?

Well Pakistan has given me my 1st recognition, I am proudly working for the softer image of my country and Pakistanis. My audience is definitely not restricted just to Pakistani as I have now larger number of Indians and emaratis among my audience.

Can you share a memorable experience or story from your career that stands out?

From my first ever morning show as a host in Pakistan to dramas and than my theatre and film experience in Malaysia. Furthermore shining on some of the biggest platforms in Dubai and much more that are equally amazing and memorable for me in so many ways.

What advice would you give to aspiring actors or presenters from Pakistan who want to work in Dubai?

You must work hard and flourish your name and of your country. I felt so happy when Mahira khan spoke at the Emigala that how proud she is being a Karachiite. We all must broaden our horizons and work worldwide.

In GT Interview July 1, 2024

In conversation with AYESHA TARIQ the founder of Little Pleasures

Ayesha, with a background in fine arts, operates a home-based cake company, “ Little Pleasures Artisan Cakes”, where she crafts the most scrumptious, breathtaking and intricately designed cakes that are almost surreal in their beauty.

What sparked your interest in baking and decorating cakes, especially themed ones?

As a fine arts student my whole life, I wanted to bring something new to Pakistan. When I launched Little Pleasures in 2012, now almost 12 years old, the concept of artistic and themed cakes was relatively unknown in Pakistan. My goal was to popularize this idea and make it a trend, which I successfully achieved.

Can you describe the most challenging cake you’ve ever made? What was the theme, and how did you approach it?

The most challenging cake was the Nun’s head on a rod cake. It was an hyper-realistic chopped off nun’s head on a iron rod. I know, even its description seems jaw-dropping.

How do you stay updated with current trends in cake design and baking techniques?

I have been on a hunt for new techniques and recipes developing and I have been around the world meeting and learning from new cake artists. I have built a community of some very talented artists from dubai, France, India and Russia. Keeping up with them and their art helps me stay updated with trends and happenings in the Cake business around the world.

Walk me through your creative process when designing a themed cake. Where do you draw inspiration from?

Something I firmly believe in not doing is copying other artists work. So when a customer comes to me with reference picture of a cake they want, I ask them to add customisation or let me design their cake with personalised elements. That is how I start designing every cake and end up with something artistic, personalised and unique.

What ingredients or tools do you find indispensable when creating your cakes?

Sugar and an off set spatula. I just cannot work without these two products.

Can you share a memorable story about a cake you’ve made for a special occasion or event?

Made this fully customised cake for a returning customer for his wife. He requested to carve their wedding vows on the cake and it turned out to be so beautiful and magical.

What techniques do you use to ensure the structural integrity of your cakes, especially when dealing with intricate designs?

Our work hours are from 12-5pm. As a home based business, we take our work hours extremely seriously, and that is how we manage orders.

What is your favorite part of the cake-making process, and why?

My favorite part of the cake-making process is definitely the final result. Achieving that perfect cake is incredibly satisfying and rewarding for me.

How do you approach customer requests for custom-themed cakes? How do you ensure their vision is realized?

We sketch out their orders, select colour palette and elements. We respect all of their requests, whether it’s easy to incorporate in one cake or not. We make sure we find a way to add everything they are asking for.

Have you ever experimented with unconventional ingredients or designs in your cakes? What was the result?

Acrylic cake was a success, we made this glass shine cake using gelatin sheet technique and it ended up looking like an artificial glass jar. It was beautiful and looked surreal.

Where do you see yourself in your baking career in the next 5 years?

In a cake shop, of course!

In COVER STORY April 16, 2024

NAUREEN NAWAZ An exclusive interview with,The Makeup Mastero

Naureen tell us a bit about yourself and what inspired you to become a makeup artist?

As a makeup artist, I get to do what I’m truly passionate about. It all started as a hobby, where I would experiment with different makeup looks on myself and my friends. I found so much joy and fulfillment in the artistry of makeup, and it became a creative outlet for me. The more I practiced, the more I fell in love with the transformative power of makeup and how it can enhance someone’s natural beauty. It’s incredible to be able to make people feel beautiful and empowered. I’m grateful that my hobby evolved into a career that allows me to bring joy and confidence to others through makeup.

You have been making waves in the beauty industry with your unique and creative approach to makeup. Tell us about the challenges you had to go through to reach this point.

Thank you so much for your kind words! It means a lot to me. Well, I won’t lie, the journey to where I am today hasn’t always been easy. Like any career, there have been challenges along the way. One of the biggest challenges was building my reputation and establishing myself in the beauty industry. It took a lot of hard work, dedication, and perseverance.

There were times when I faced self-doubt and had to overcome the fear of failure. But I kept pushing forward, constantly learning and growing, honing my skills, and staying true to my unique and creative approach to makeup. It’s important to stay authentic and true to yourself in this industry, even when faced with trends and expectations.

Another challenge was staying up-to-date with the ever-changing beauty trends and techniques. The beauty industry is constantly evolving, and it’s crucial to stay ahead of the game. I had to invest time and effort into learning new techniques, attending workshops, and keeping myself inspired and motivated.

But despite the challenges, I never lost sight of my passion and love for makeup. The support and encouragement from my friends, family, and amazing clients have also played a huge role in helping me overcome obstacles and reach this point in my career. I’m truly grateful for all the experiences, both good and challenging, as they have shaped me into the makeup artist I am today.

Your salon, Pengs KDA has marked its name in the market and you are known for creating stunning looks that are both timeless and modern. How has your journey been so far in this beauty industry?

Thank you so much for your kind words about Pengs Kda! I’m thrilled that our salon has made a name for itself in the market. The journey so far with Pengs Kda has been nothing short of amazing.We are all about creating an amazing experience at Pengs Kda! We want our clients to feel like they’re stepping into a beauty oasis where they can relax, unwind, and leave with a stunning look.

Technically speaking, we have invested in state-of-the-art equipment and cutting-edge tools to ensure that we can provide the best services possible. From high-quality makeup products to advanced hair styling techniques, we stay up-to-date with the latest trends and technologies in the industry.

But it’s not just about the technical aspects. We also focus on the personal touch and attention to detail. Our team takes the time to understand each client’s unique style, preferences, and desired outcome. We believe that communication is key in delivering the best results.

So, whether it’s a glamorous makeover, a chic haircut, or a relaxing spa treatment, we strive to exceed our clients’ expectations and create an unforgettable experience from start to finish. We want everyone who walks through our doors to leave feeling confident, beautiful, and completely satisfied.

We got to know that you are now exploring and are all set to expand your business in the UAE. Tell us a bit in detail about this new venture.

Oh, I’m so excited to share this news with you! We are indeed exploring the possibility of expanding our business to the UAE. It’s a thrilling new venture for Us, and we can’t wait to bring our unique style and exceptional service to a whole new audience.

The UAE is known for its vibrant fashion and beauty scene, and we see great potential in being a part of it. We are currently in the early stages of planning and researching the market to ensure that we can provide the same level of excellence and meet the needs of our future clients.

Our goal is to create a salon experience in the UAE that reflects the same values and standards that have made our salon successful. We want to offer our signature modern and timeless looks, along with the personalized attention and top-notch service that our clients have come to expect.

Expanding to the UAE will allow us to connect with a diverse and cosmopolitan clientele, and we’re excited to embrace the unique style and beauty trends of the region. We believe that this new venture will be a fantastic opportunity for growth and to showcase our passion for creating stunning looks.

As we progress with our plans, we’ll be sure to keep our loyal clients updated on our journey. We can’t wait to share more details about our expansion in the near future. Stay tuned for more exciting updates!

What are some of the must-have beauty products — every lady should have in her bag?

There are definitely some must-haves that every girl or woman should have in their beauty arsenal.

Moiturizer, sunscreen, blush, lips balm,and a mascara.

Remember, these are just a few essentials, and everyone’s preferences may vary. Feel free to explore and experiment with different products to find what works best for you. And most importantly, have fun with your beauty routine!

What’s your signature style?

Oh, I love to play around with different looks and techniques. I enjoy experimenting with bold, colorful eyeshadows and creating fun eye makeup looks. I believe that eyes are a great canvas for expressing creativity and adding a pop of personality to any makeup look.

I also like to focus on achieving a natural, glowing complexion. I love using a lightweight foundation or tinted moisturizer to even out my skin tone and give it a healthy, radiant finish. And of course, a touch of blush and highlighter to add some dimension and glow to my cheeks.

When it comes to lips, I enjoy switching it up between bold, vibrant shades and more subtle, nude tones, depending on my mood and the occasion. I believe that lipstick can instantly transform a look and make a statement.

But ultimately, my signature makeup style is all about embracing my individuality and having fun with makeup. I believe that makeup should be used as a tool to enhance your natural beauty and boost your confidence.

For the summer brides of 2024 what makeup and hair trends will be in and what’s out?

Ah, for the brides of summer 2024, there are some exciting makeup and hair trends that will be in! Let me share them with you:

Makeup Trends:

Fresh and Glowing Skin: Natural and dewy skin will continue to be a popular choice for brides. Think lightweight foundations, radiant highlighters, and a healthy, lit-from-within glow.
Soft and Romantic Eyes: Soft, romantic eye makeup looks will be in demand. Think soft smoky eyes, pastel eyeshadows, and fluttery lashes to create a dreamy and ethereal look.
Bold Brows: Well-defined and full brows will still be a trend. Embrace your natural brows and enhance them with grooming, filling, and shaping techniques to frame your face beautifully.
Rosy Blush: Rosy blush shades will be a hit, giving brides a fresh and youthful flush. Opt for soft pinks or peaches to add a touch of color and warmth to your cheeks.

Hair Trends:

Effortless Updos: Relaxed and effortless updos will be popular for summer brides. Think loose, tousled buns, braided updos, or romantic half-up hairstyles for a boho-chic vibe.
Sleek Buns: It adds a polished and sophisticated touch to any bridal look. You can choose a low bun, high bun, or a neat bun at the nape of your neck. It’s a timeless choice that will never go out of style. So, if you’re looking for a chic and refined hairstyle, the sleek bun is definitely a fabulous option to consider
Beachy Waves: For a more relaxed and beachy look, loose waves or textured curls will be a go-to choice. Effortless and carefree, this hairstyle will complement summer weddings perfectly.

As for what’s out, heavy and overly structured hairstyles and makeup looks are taking a back seat. Brides are embracing a more natural and effortless beauty aesthetic, focusing on enhancing their features rather than masking them.

Remember, trends are always evolving, so it’s essential to choose a look that makes you feel confident and reflects your personal style. It’s your special day, after all!

What are the three best services offered at your Salon?

Well, at our salon, we offer a variety of fantastic services to cater to our clients’ needs. Three of our most popular services are:

Haircuts/ hair colour and Styling: Our talented team of hairstylists can give you a fresh new haircut and Colour and create stunning hairstyles that suit your personality and preferences.
Manicures and Pedicures: Treat yourself to some pampering with our luxurious manicures and pedicures. Our skilled nail technicians will shape, buff, and polish your nails to perfection. You can choose from a wide range of colors and finishes to express your personal style.
Spa Treatments: Indulge in some relaxation and rejuvenation with our spa treatments. From soothing massages to revitalizing facials, our experienced spa therapists will help you unwind and leave you feeling refreshed and revitalized.

These are just a few of the services we offer at our salon. We strive to provide a top-notch experience for our clients, ensuring they leave feeling confident and beautiful.

What is Naureen’s day like when she’s not at work/salon?

When I’m not working, my day is all about relaxation and enjoying some downtime. I love sleeping in a little, having a leisurely breakfast, and maybe catching up on my favorite TV shows or movies. I also like reading a good book, and spending quality time with my loved ones. It’s all about taking care of myself and doing things that bring me joy.

Any makeup tip you would like to share with your readers?

Prepping skin before makeup is the most important thing, One of my favorite tips is to always moisturize your skin before applying makeup. It helps create a smooth canvas and keeps your skin hydrated throughout the day. And don’t forget to apply sunscreen too!

In GT Interview April 16, 2024

NEESHAY JANJUA Up-close with An interdisciplinary artist & Art Photographer

Neeshay tell us a bit about yourself and your educational background.

I am an Architect by profession with a passion to keep exploring. I completed my graduation from BNU in 2019. I have worked with various architectural design firms as an architect and interior designer, until recently when I decided to embark on a journey of my own practice. I was part of a residency in 2021, which was a turning point in my journey of self-exploration as a creative and set a base for me to develop my photography practice, which I have been passionately pursuing, from there on.

Describe your architectural journey so far and what led you to exploring the artistic side of it?

I believe, my architectural journey is beginning, just now. Initially, I was solely focused on architectural design, but along the way, my aspirations have evolved towards becoming a creative. While I still cherish designing spaces, it’s not confined to just that. To me, architecture is a form of art, that represents an expansive canvas for creative expression and has the ability to manifest itself ranging from grand structures to intricate products; akin artworks, each reflecting the architect’s essence and vision. I intend to delve deeper into this realm and explore as a creative. This perspective has propelled me towards exploring the artistic dimensions of architecture.

How would you describe your art style?

My art style is in a state of constant evolution. I try to not confine myself to a singular medium rather implement my architectural knowledge and experience to whatever medium I intend to explore. Central to my creative identity is the artistic exploration of space through reflections, which adds a unique dimension to my work and a visual experience for all who engage with my work.

Neeshay you are a versatile aspiring artist. What medium of art has grabbed your interest?

I’ve worked with various mediums, including writing, photography, and more recently, ceramics. It’s the concept of each project that dictates the medium for effective communication. Although Photography has been a significant part of my work, particularly in reflection and narrative-based forms. I thoroughly enjoy the medium. It was my undergrad thesis that gave me the courage to pursue it professionally. Looking back, I realize photography chose me, not the other way round-it’s always been my way of expressing myself. Lately, I’ve been experimenting with ceramics, and I’m really enjoying that too.

We’ve seen your particular interest in reflection photography. Tell us a bit more about the medium and what draws you to it?

I’ve always been captivated by reflections. It’s a fascinating phenomenon, creating surreal visual experiences where two planes overlap, resembling artworks in their own right. It’s a beautiful dialogue between the tangible and intangible. Its artistically rewarding exploring space through reflection-an almost intangible dimension, a third dimension. What I find most enjoyable about this art style is how the visual unfolds naturally, often beyond one’s control. All it takes is a keen eye to capture it, and photography serves as a wonderful medium to communicate and capture such artistry.

Any collaboration or exhibition that is very close to your heart and why?

The Residency at Tasweerghar in 2021, marked a pivotal moment in my journey, helping me take a step in the direction that has now become my vision. It stands out as one of my most cherished experiences, reflecting on how it influenced my path forward. Additionally, I had the privilege of being a part of the Design summit held at Lahore Fort from March to April 2024. Coordinating the segment of Pavilions; Materiality as Design was a great learning experience as I worked with some extremely talented individuals and got to witnessed their creative processes unfold through remarkable works. This experience inspired me to pursue my aspirations with renewed hope.

Are there any interesting projects that you are currently working on?

I’ve recently launched my latest collection, “Déjà vu,” for an exhibition at Lakir Art Gallery. In this particular series of photographs, I aim to transcend the boundaries of reality, offering a glimpse into a world that mirrors the surreal landscapes of dreams or memories. I had the most fun making it and excited for you all to see it.

Additionally, I’m exploring ceramics. I am blending forms to see how they respond to one another in vase-like structures. It’s an attempt to create visually striking art pieces. Take a peek at the pictures for a preview.

Also, I’m in the early stages of conceptualizing an art show based on my vision. Slightly nervous but more excited to see how it turns out.

Looking towards the future, what are your aspirations and vision?

I aspire to keep having fun while exploring architecture on my own terms. My vision is simply to free the concept of architecture from the confines of designing spaces to “DESIGNING” in every form and medium. To scale it down from massive structures to smaller art pieces/products and have it valued as any other form of art.

In GT Interview March 16, 2024

NATASHA DURRANI In conversation with CEO Media Matters Communications

Natasha, you have a decade of experience in advertising, communication and digital and social media; tell us a bit about yourself & your educational background.

Hi, I’m Natasha Durrani, Chief Operating Officer at Media Matters Communications, which is one of the leading PR and digital agencies of Pakistan. I’m a mother of two grown kids. My daughter is studying in UK and my son is in his last year of A Levels. I started my journey into the world of advertising and communications with an MBA degree from IoBM. I actually got admission in a medical college but at the last minute ditched it and decided to study marketing. I guess it was destiny as I found my true calling in this field.

What inspired you to step into the digital world of PR & advertising?

My husband has been into media and advertising for around 2 decades now and it was but a natural step to join the family business. When I stepped in the business, there was a revamp as I instigated the shift towards the digital side. Today, we are a 360-degree agency which caters to print, electronic, digital advertising and PR.

How did Media Matters came into being and what is your work philosophy?

Media Matters is a group company of Media Pulse which was founded by my husband in 2004. Media Pulse was a core media buying house but we felt that there was a gap in the market in terms of good PR agencies. Hence, Media Matters came into being in 2015. Our philosophy is to be adaptable, innovative, and forward-thinking, ensuring our strategies are as dynamic as the landscapes in which we operate. Our goal is to foster trust and admiration for our clients, turning their vision into compelling stories that engage, inform, and inspire.

What skills or qualities do you feel helped you build a digital marketing agency?

I believe several key skills have been instrumental in building our digital marketing agency. Adaptability and agility are crucial in the fast-paced world of digital marketing, allowing us to respond quickly to industry trends and client needs. Effective communication skills have enabled us to articulate our vision clearly to clients and team members, fostering strong relationships and collaboration. Creativity and innovation drive our approach, ensuring we stay ahead of the curve and deliver impactful campaigns. Finally, a strong focus on data analysis and insights allows us to make informed decisions and optimize our strategies for maximum results. I am very passionate about digital and social media. There is so much you can achieve through it.

Outside of your professional/work area, what hobbies or interests do you have?

I’m a big foodie and a travel enthusiast which also made me start my own Instagram page www.instagram.com/tashathefoodietraveller where I review restaurants and travel destinations. I’m also a self-proclaimed Netflix addict.

Tell us about the collaborations or projects that have made Media Matters stand out.

The first collaboration that I’m extremely proud of is the cover page shoot with Sajjal Ali to promote our client Dubai Department of Economy and Tourism. We are also doing a travel-based YouTube series for Dubai which will be out after Ramadan. This is the first time in Pakistan that someone is making customized content to promote a travel destination.

#LoveLocalPakistan campaign was another feather in our cap which we developed for Meta to promote small businesses which started off using Meta platforms such as Facebook, WhatsApp or Instagram.

Furthermore, we are engaged in exciting and clutter-breaking campaigns for our clients Jazz, foodpanda, Daraz, Careem, Bank Alfalah, PUBG Mobile and many more.

Where do you see the advertising industry, (its importance and influence) going in the coming years?

The importance of advertising will be there but we have to adapt to the changing landscape. The significance of influencer and social media campaigns will increase. The reason being that Gen Z are looking for more relatable, real and authentic content and they look up to influencers to make their buying decisions. TV and print readership are decreasing in this demographic, hence we need to be more creative and use platforms like Meta, TikTok, Netflix, and Spotify to communicate with this segment.

What is the benefit of hiring a PR agency and how do they help in building brands?

PR is all about image management and perception building. Hiring a PR agency can be a valuable investment in building and maintaining a strong, positive brand image. Their expertise, networks, and strategic approaches enable businesses to communicate effectively with their audience, manage their reputation, and achieve their marketing and business goals. We are in the age of boycotts and controversies and it is imperative for companies to seek out the services of a reputable PR agency to keep a clean slate.

What advice would you have for someone looking to get into digital marketing?

Success in digital marketing doesn’t happen overnight. It requires persistence, continuous learning, and adaptability. Start with a solid foundation, build practical experience, and never stop growing your skills and knowledge.

In GT Interview March 1, 2024

FARAH TALIB AZIZ Up close with the dynamic mother-daughter duo behind the brand

Farah Talib Aziz is now one of the leading fashion houses, tell us a bit about your journey and what inspired you both to become fashion designers.

My mum would cut and stitch her own outfits from scratch from a very young age and realized she had a passion for creating flattering and wearable designs, for not just herself but her friends as well who would really encourage her to keep creating!!

What’s your favorite part about being a fashion designer?

Inspiring people, making women feel their best and executing ideas and bringing them to life.

What’s your greatest strength as a fashion designer?

Staying true to our aesthetic and maintaining supreme quality.

Can you describe your signature design aesthetic?

Effortlessly luxe and timeless pieces that can be passed down to generations.

What has been the most pivotal moment in your fashion career?

Opening our first international store in Houston has been the most pivotal moment for us.

How do you stay true to your design philosophy when trends change?

Keep focus on flattering silhouettes that remain classics but can be accented with trending elements.

Can you share a design or collection you are most proud of?

One of our first bridal collections that was shot by my dear friend Muzi Sufi and featured one of my favourite muses Imaan Madani

As inflation has affected everyone, how do you plan to keep your new lawn collection still affordable for the masses?

By adjusting our own profit margin and creating classic designs from premium fabrics that can be worn again and again for years to come.

Farah Talib Aziz has also marked its name in making the most stunning and traditional bridal outfits. What according to you will be the hot favourite colour palette for the spring brides?

Lavender is really taking over international markets and I feel like it should come in ours too!!

Tell us about your new upcoming collection (both bridal and lawn).

Our Lawn collection pushes boundaries to introduce innovative techniques such as cut work appliqué, laser cut, ribbon work and stylised 3D embroideries, on PURE PREMIUM fabrics, making a lawn collection like never before

Our Bridal collection is created to be loved and cherished for generations to come. It uses traditional embroidery techniques all painstakingly intertwined on pure handwoven fabrics with modern flair.

Any advice for all the upcoming brides and aspiring designers.

Stay true to yourself and you don’t have to follow whatever is selling.

In GT Interview June 2, 2019

Style staples

Ace fashion stylist EhtEsham Ansari styles Mishaal Khan, a world affairs enthusiast, human rights & environmental sustainability activist and budding photographer, in a summer staple every woman should own â€” flared pants

â€œthe three looks are youthful and minimalist with a touch of extravagance. Keeping the scorching heat in mind, I chose weather-friendly colours and fabrics. These outfits are perfect for a weekend brunchâ€
â€”EHTESHAM ANSARI

M U S E : M I S H A A L A F Z A L
H A I R & M A K E U P : A R O O J @ S T U D I O Z S A L O N & S P A
S T Y L I S T : E H T E S H A M A N S A R I
W A R D R O B E : Q U I Z P A K I S T A N
J E W E L L E R Y : A L I J A V E R I
C O O R D I N A T I O N : S A N A Z E H R A
P H O T O G R A P H Y : A R S A L A N B I L G R A M I @ A . B I L G R A M I S T U D I O

In Lahore May 26, 2019

A quick conversation with Umamah Khalid; A budding name in the world of architecture

1. What was the inspiration behind Architects InDesign?

We, as architects, knew that we wanted to do something which can change the way people see design. There is a difference in what we need and what we design for ourselves. This idea was enough for us to come up with our own company which provided us a platform where we can freely express ourselves. After all, what would the world be without design?

2. What are some of the ongoing projects Architects InDesign is working on?

Currently, we are mainly working on a number of houses and restaurant designs. We love both the typologies because they give us the chance to go into the most intimate details. There are some retail outlets in Lahore that are also underway.

3. What is the firm’s design philosophy?

Architects indesign believes in the statement â€œLess is not always more, more is moreâ€. Despite the trending belief that less is more, we are following it in complete opposition. We love to fuse different design languages together and create a new experience of space.

4. Do you think there is an increasingly â€˜globalized approachâ€™ to architecture?

Definitely, architecture is one of the main things affected by the global culture. It is the most frequently needed type of art, requiring new inventions in terms of materials and concepts. These inventions then spread throughout the world making those concepts approachable for all, thus making it part of a globalized approach.

5. Which architects from the past you admire the most?

Andrea Palladio and Ludwig Mies van der Rohe are two of my favorites. They will seem poles apart but the use of proportion in both their works is magnificent. The Palladian architecture follows the details whereas Mies has clean cut lines. Both cannot look as good, if the sense of proportion isnâ€™t understood.

6. What advice would you give to the aspiring architects?

My advice to young architects would be to learn and learn everything and anything. This is such a vast field that this process of design will never end. And that should be enough to prevent yourself from falling in love with your own designs, because there is always room for improvement.

7. What is your ultimate goal when it comes to your work? What do you want to be remembered for?

The way we work, brings us to a conclusion that we love to mix and match different styles of design. This gives a more stylized feel to our work. We want to be remembered for this element of fusion.

8. What is a weakness you’ve noticed some architecture firms have and Architects InDesign doesnâ€™t have?

We owe a group of young and energetic people, always looking for new ideas to make. Our strength is the fact that we create design concepts on our own and not rely on cookie cutter approach.

9. What are some of the opportunities and challenges your office faces now?

Where there are opportunities, there are challenges as well. People have started to value design and as the land value has increased to such a level, we as architects are needed more to create more efficient designs. One of the challenges in our society which we face is that most people, who are our potential clients, know you as an architect but donâ€™t know what to do with you. There is still a percentage of people who donâ€™t exactly know what the scope of work of an architect is and no, it is not repairing rainwater pipes and parapet walls. Thereâ€™s much more.

10. Architects InDesign has been providing architectural and planning services for nearly half a decade now in Pakistan. How do you think we have evolved over the time?

As I said earlier, design has direct influence of the economics. The land volume has appreciated in favor of architecture services. At least, we are looking at one aspect, numbers. As far as the value of understanding of design is concerned, we are way better now than we were. But for an intellectual change to take place, it is still going to take time.

11. Of the varied projects that you do, which kind of projects do you enjoy the most?

We definitely enjoy dong residences more. The spaces become more personalized and the experience is more intimate. We are focus on passive designs, which creates a different sort of experience altogether. This keeps us looking for more.

12. With so many achievements under your belt, where do you see the firm in next 10 years?

We do plan to be a part of the people who actually contribute in increasing the awareness of architecture design systems. Our society is already informed at the base level right now. But, as our city has already achieved its saturation point, we plan to float along using different design strategies, which are new not only here but globally as well.

In GT Interview September 1, 2015

GT Interview: Muniba Mazari

Muniba Mazari is a 27-year-old artist, activist and motivational speaker. She runs her own brand called “Muniba’s Canvas” and works at a school for underprivileged children.Â

Who is Muniba Mazari?

The mother of a four-year-old boy, daughter, sister, artist, motivational speaker, TV host, dreamer and an optimist!

What’s a regular day in the life of Muniba Mazari?

My son wakes me up at 7:00am. So my day starts with Nael and his favourite ‘The Dinosaur Train’ cartoon series. After that, I leave for work, or I paint. I’m blessed to have a super busy life thanks to physiotherapy, art and motherhood.

What are some of the challenges you’ve faced being a wheelchair user in Pakistan?

Being a wheelchair user, life wasn’t easy initially. My biggest challenge, or fear, was facing people or a crowd. I fought an unseen battle against this fear for years and conquered it gradually. Today I speak in front of thousands of people. I feel so happy when people know me for who I am or what I’ve accomplished and not because of where I am sitting.

â€œWhen I see my scars I feel strengthened and more determined towards my goalsâ€

Tell us about your journey since the accident?

It’s been seven years now. The accident was an incident which made me realise my hidden potential. It made me what I am today. When I see my scars I feel strengthened and more determined towards my goals. The only dream I had was to tell the world that differently-abled people are not less than anybody. They exist, breathe, live. Most importantly, they dream big! The idea was to glamorise the image of a wheelchair user. I’ve worked hard for it and will keep doing it till my last breath. And I’m so glad that gradually the perception is changing. Now people see you for your abilities without judging you for your ‘disabilities’.

Does your accident reflect in your paintings in any way?

Art is the only medium which helps you to express your hidden pain, fear, joy, depression or hope without uttering a single word. I paint women with big eyes which depicts hope and the idea of dreaming. The accident made me a dreamer and my art is all about women who dream big.

Do you remember your first interaction with art? When did you decide you wanted to become an artist?

My childhood diaries are filled with sketches. But I never thought of being a professional artist. The first painting I made was in the hospital. There I realised that this is my real passion.

â€œThe first painting I made was in the hospitalâ€

Tell us a little about your brand “Munibaâ€™s Canvas” and the inspiration behind your art?

Muniba’s Canvas is all about women adorned with traditional ethnic jewels of our country. It’s about life, bright colours and women who are yearning for hope and freedom. The tag line of Muniba’s Canvas is “Let your walls wear Colours.” That says it all.

People usually ask me why I only paint women. I think being a woman, womanhood is the subject I know best!

You have a very gifted voice. Ever thought about pursuing a career in singing?

Music is food for the soul. I feel it’s my responsibility to revive Faiz Ahmed Faiz, Iqbal as well as beautiful national songs by other poets. I want my son to be able to sing Faiz. So if I ever pursue singing as career, my wish is to sing these legendary poets.

What advice would You give to the people reading this?

My story revolves around hope and determination. There’s no shortcut to success. The harder you work the luckier you get. We all have been sent to this world for a purpose. If you still don’t know what that purpose is, thenÂ remember, a life without purpose is pointless! Live, laugh, love and share. That’s the key to happiness.

Photography I Fakir StudioÂ

In GT Interview August 16, 2015

GT Interview: Humaima Malik

Â Risham Khan talks to actor & model

Did you always want to be an actress?
No. I wanted to win a beauty pageant when I was younger. Growing up, though, I found out that Pakistani girls were not allowed to participate in these beauty pageants. So then I thought, “This is not going to happen.” I actually wanted to participate in the Miss World, Miss Universe contests. But I ended up acting and started my career with a feature film.

What are some of the challenges youâ€™ve faced being a woman in the Pakistani film industry?
The biggest challenge is that we live in a hypocritical society where people form opinions without thinking; they go with the image that the other person is showing them. They don’t like confident, self-made women and I’ve always been one. But yes, it’s been very challenging being a girl who didn’t have a film industry background. But from the very first day I have been associated with the biggest brands. So, of course, when there are people praising you, there are always people trying to bring you down.I think this is the case with every girl. Why? Because I reached that level very soon. I started my career when I was 14, I started endorsing brands and I did my film when I was very young. I became huge because of “Bol.”And then being a Pakistani girl going to India and working there in a very commercial film: It’s not easy.

â€œMy dream was to participate in the Miss World or Miss Universe contestâ€

How did Bol change you?
Bol changed me as a woman. I’ve become very patient, my will is very strong, I’ve become more sensible about the decisions I take. And the way my female fans now understand and approach me â€” that has changed too.

What was different about Dekh Magar Pyaar SAY that made you say yes?
I respect Asad a lot. He’s one of those directors whom an artist wants to trust. So when he came to me, his approach was very nice. He came to me and said “I’ve written this script for you.”

Tell us about your character in Dekh Magar Pyaar SAY
Why did I like the character? The thing about the character in Dekh Magar Pyaar Say is that she’s a feisty girl. She’s very spontaneous. She’s dramatic and larger than life. You can expect anything from her! Essentially, she’s unpredictable with a lot of different shades. I think it’s quite challenging to play roles like that. In my first film I played a mullah ki beti and in the second film I played a bar dancer. This is going to be my third film. So, yeah, it’s been different and adventurous.

Can you personally relate to the character?
Not really. I don’t think actors are always like the characters they play but we have to become like those characters. When people leave the cinema, I don’t want them to go home and forget about my character! Kay bhai popcorn kha liya, film dekh li, ab ghar chalo. No. I’ve always tried to stay in people’s minds. I liked it when people watched Bol they took Zainab along with them. For several days people kept talking about this girl.

How was the experience of shootingDekh Magar Pyaar SAY?
It was fantastic but very, very hectic. I’ve never done such a film before. Not a single scene was shot in a proper bungalow or a fancy air-conditioned set. We had to wake up really early in the morning. Asad would say, I want to shoot you in the
4 am sun. I want that shot. And we said okay boss, we’ve got to come. We completed the entire film in 45 daysâ€”a record, apparently, for the Pakistani film industry. So it was fantastic.

â€œPakistani people don’t like confident, self-made women. Iâ€™ve always been oneâ€

How was Sikander Rizvi as a co-actor?
He’s fun. He’s quite chilled out. He’s a good learner; he’s always learning new things. And we wish him all the very best. He’ll definitely do something nice in the industry.

Describe him in one word
To me he’s Sikki, that’s it. He’s funny, he’s quite a bit of everything!

What was your chemistry like with Sikander?
Since it’s a romantic comedy, we had to make people fall in love with us, and for that we had to fall in love with each other first! We did that. We’ve tried our best as actors.

Tell us about a funny incident on set
Sikki used to mimic me a lot. And he’s superb at it! I think when we shot the first scene in the alley where you can see the church behind us, (when you see the film you’ll know), that scene was very memorable because it was Sikki’s first intense scene with me and he was very funny throughout!

â€œNot a single scene was shot in a proper bungalow or a fancy air-conditioned setâ€

Are you working on any upcoming projects?
In Pakistan? Not right now. But, yes I am working in India and Inshallah very soon things will be coming up.
Who is your favorite Pakistani actor and actress?
I really like Shaan. Fawad is good too. Actresses? All the girls are working so well right now. I really liked Shehnaz Sheikh and Sania Saeed.

What advice would you give to young girls looking to become actresses?
Try and be yourself. Just try and explore yourself more and don’t try too hard. Acting is within you. Be patient.

Hair, Makeup, Styling & Photography by AKIF ILYAS

LATEST EMAGAZINE
EDITOR’S NOTE

Read More

As we step into a season defined by celebration, creativity, and inspiring craftsmanship, this issue of Good Times Magazine brings together stories that reflect the very essence of beauty and brilliance in Pakistan.
We begin with our cover star, Nighat Misbah, Director & Creative Head of Depilex Group — a woman whose vision has shaped the country’s beauty landscape for over four decades. Her legacy reminds us that true impact is built through passion, purpose, and an unwavering commitment to excellence.
We then dive into the world of Haleema Sadia Riaz, the artistic mind behind Lively Events, who continues to transform love stories into unforgettable works of art. Her approach is heartfelt, immersive, and uniquely her own.
In our events feature, we revisit the glamour of the Neelofar premiere and the soulful warmth of the Maraya Rituals gathering — two evenings that celebrated storytelling, culture, and community in their own distinct ways.
And finally, our Best Dressed & Editor’s Picks spotlight the season’s standout fashion and beauty moments, curated with the modern Good Times reader in mind.
Here’s to inspiration, reinvention, and the creators who make our world a little more beautiful, one story at a time.
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Masarrat Misbah

Redah Misbah

Depilex SmileAgain Foundation

â€œWhen I see my scars I feel strengthened and more determined towards my goalsâ€

â€œThe first painting I made was in the hospitalâ€

â€œMy dream was to participate in the Miss World or Miss Universe contestâ€

â€œPakistani people don’t like confident, self-made women. Iâ€™ve always been oneâ€

â€œNot a single scene was shot in a proper bungalow or a fancy air-conditioned setâ€

â€œWhen I see my scars I feel strengthened and more determined towards my goalsâ€

â€œThe first painting I made was in the hospitalâ€

â€œMy dream was to participate in the Miss World or Miss Universe contestâ€

â€œPakistani people don’t like confident, self-made women. Iâ€™ve always been oneâ€

â€œNot a single scene was shot in a proper bungalow or a fancy air-conditioned setâ€