December 16-31-2023


1. Tinku and Co:

Tinku and Co a new non-profit start-up from Karachi, Pakistan, makes the loveliest trinkets that are woven around whimsical little characters. Founded by Maham Zehra Tinku and Co. was born out of the need to help emancipate low-income women artisans the products range from small toys (that can be used as bag accessories), necklaces, bookmarks, garden sticks, wall hangings and more, lovingly made out of recycled materials by six women artisans.

2. Ashkam_Jutties

The wedding season is in full swing and all our traditional mehndi and mayoo outfits look even more beautiful by wearing khussas. Ashkam Jutties have some beautifully embellished khussas with velvet inner padding that makes the khussas so comfortable and wearable for a long period of time.

3. Cake Mansion by Khadija

It’s a festive season with both weddings, engagements and birthday parties happening all around! Check out cake mansion’s scrumptious cakes as they specialise in making small cute comic cakes and some beautiful wedding cakes.

Ayesha you have been in the limelight with your outfits capturing a lot of attention recently, tell us a bit about yourself?

Alhamdulilah and Thankyou! I’m extremely grateful for the response my work has received in just a short while. My approach to ASM is similar to my personal life. I believe in honesty, hardwork and prayers! I make a continuous effort to be original and unpretentious.

With a wonderful team who supported my philosophy,  I have reached where I am today.

How did you end up becoming a fashion designer? What kind of training or education do fashion designers need?

Since a young age I was inspired by my mother’s aesthetics. Her attention to detail was so refined that as a child I remember her getting my khussas made from the same fabric as my dress for Eid!

I would say I explored fashion through experimenting and studying different fashion trends, combined with my personal choice to find a path for myself. Although professional training is very beneficial, finding your own unique style should be every young designer’s goal.

What’s the difference between a couturier and a ready-to-wear designer?

Unlike couture clothing which is customised and made for a specific client, ready-to-wear are clothes you can buy straight off the rack. Couture is handcrafted and designer to fit the needs and requirements of a client to her personal taste, ready to wear is designed for the likes of the majority according to the latest trends. At ASM both couture and ready to wear lines include fine fabrics and  fashionable cuts.

Who are some famous fashion designers you admire?

Oscar de la Renta, Alexander Mcqueen and Coco Channel are my favourites. Coco Channel being no 1 for being a great influencer of her time. For 60 years, Chanel epitomised her signature style simply by wearing her creations. I second her philosophy that “luxury must be comfortable, otherwise it is not luxury,”. Chanel’s designs stressed simplicity and comfort and revolutionised the fashion industry.

What is your design philosophy?

My design philosophy is to create unique, aspirational work that alludes to sensuality and youthful sophistication. Exquisite details, intricate draping, and a nonchalant sense of style characterize the dresses at ASM. I believe in top notch quality, attention to detail and catering to each individuals personal style and requirement.

Tell us about your experience working with some of the prominent celebrities of Pakistan.

Recently we shot a campaign with Mahira Khan, who exceeds her reputation of being extremely humble and professional. It was an utter pleasure to work together and the results were absolutely stunning!

What would you say is the most challenging part of being a fashion designer?

Personally, I have a flare for understanding someone’s mind even if they are unable to fully express themselves.  This makes my job as a couturier easier for me. My workforce and I are so gelled together, that united we work to produce a garment that is an absolute portrayal of a client’s dream dress.

What are your favourite fashion trends?

My personal favourite this season is sheer fabric with geometrical hand embellishments, showing a fusion of delicacy and modernism. Cut-outs and asymmetrical hemlines on skirts are also a hit trend i’m loving.

What is your recent collection all about?

My recent collection featuring Mahira Khan and Sadaf Kanwal has been inspired by subtle colors, delicate handcrafted attires focusing on elongating the  silhouettes, delicate rain like embellishments that sparkle and make you feel elegant and confident.

Where do you find inspiration for your designs?

My inspiration can come from a variety of sources including nature, art, music, everyday objects, and even my city of Lahore. It’s important to keep an open mind and to look for inspiration in unexpected places. Sometimes a relationship or even an emotion can inspire one to design a whole collection. I believe designing is a way expression, just like painting or singing.

Any advice for the upcoming brides and bridesmaids

As important as it is to look beautiful , it’s even more important to feel beautiful.Love yourself, be confident and have a blast!  Everything will fall in place In sha Allah!

LeMubdi celebrates the independent and free-spirited LeMubdi-Woman with its stunning wedding wear collection. Each outfit is a bold statement, meticulously designed and carefully crafted to embody elegance and sophistication. Rooted in heritage, these ensembles are intricately handcrafted, reflecting the brand’s dedication to exquisite artistry while empowering the modern woman to shine on every occasion.

Design: @lemubdi
PR/Coordinator: @rubiamoghees
Model: @aroobsworld
Model: @RidaMirza_
Photography: @Nasir_younas_official
Makeup: @Akshas_glambar
Jewelry: @theembellishofficial
Hair stylist: @beunique_London_

Uzma tell us a bit about yourself, and what inspired you to become a Fashion designer?

Ever since I was little, I was passionate about fashion. I used to create outfits for my dolls when I was just a child. My parents got me a professional sewing machine in grade 5.  I began designing clothes for friends and family from drawing motives, sketching cuts to selecting fabrics. I even designed wedding gowns for friends!

Pursuing my passion, I studied textile design at NCA, undertook various courses and worked as a fashion designer. Lately, I completed social media marketing from Cornell to expand my skills. I launched two brands. Musawwir for unstitched collections and LeMubdi for pret and customizable fashion.

Bringing joy and confidence to people through fashion truly inspires me. I adore what I do!

What’s your favorite part about being a fashion designer?

My favorite part of being a fashion designer is the power to transform individuals through clothing.

I love creating expressions through cuts and styles, instilling confidence in others with each design and making their day extraordinarily special.

What’s your greatest strength as a fashion designer?

I believe what sets me apart is my ability to deeply understand and interpret the unique desires of my clients. I excel in translating their vision into stunning, personalized outfits.

My clients know me  for blending diverse styles and materials resulting in captivating designs that resonate with their individual tastes and preferences.

Who or what are your inspirations for creating your designs?

My inspiration is the free spirited LeMubdi Woman, who believes in self-love and embraces her individuality. She is unafraid to dream big and fearlessly strives to achieve it. Her connection to her heritage and roots, rather than external beauty, defines her strength and character. I design with the aim to empower women like her, celebrating their inner beauty, confidence, and values.

In your opinion, what are the most critical aspects of the fashion industry?

In my opinion the fashion world has a huge opportunity to step up and talk about the real stuff in this age of social media. It’s not just about looking good; it’s about being genuine and inspiring. We seriously need to drop those fashion trends that make people feel like they don’t fit in because of their bodies, skin tones, or age. Let’s celebrate diversity and see more awesome plus-size models strutting their stuff, representing different cultures, boosting body positivity and embracing all imperfections.

I also feel that the fashion scene needs to dive into recycling big time, finding ways to make clothes without trashing the planet. It’s time to shine a light on practical, comfy clothes that are also sustainable. Plus, fair trade practices need to be the norm – the industry has to source stuff responsibly and be more aware of its impact.

Basically, the fashion scene needs a serious upgrade, focusing on realness, sustainability, and fair practices to create a more mindful and responsible world.

What are your favorite trends in fashion, past and present?

Past fashion-wise, those old fitted blazers in the Western scene and the classic short shirts with bootlegs in Pakistani fashion were really cool! Love how they mixed elegance with a unique touch.

Present-day. I like these loose-fitted oversized tops and those long, flowy shirts. Comfortable and practical is the name of the game!

One of the coolest things about today’s fashion scene is how everyone’s pulling everything off. It’s all about diversity and acceptance! I love how there are no strict rules anymore – people mix and match styles, breaking barriers, and celebrating individuality. It’s all about expressing yourself however you feel comfortable, and that’s just awesome!

As a fashion designer, how would you advise someone to dress for a job interview?

Dressing for a job interview is all about striking that perfect balance between being yourself and showing you mean business!

If it’s a western corporate world, lean towards a more polished, professional look: like tailored suits or blazers, dress shirts, and clean-cut trousers or skirts. For this side of the planet, plain co-ord sets or single colour graceful shalwar suits that show you take the role seriously by dressing the part.

If it’s a more creative or relaxed job, you can let your personality shine a bit more. Opt for smart-casual attire like a nice blouse with well-fitted pants or a skirt. Even for this part of the world you can wear a simple elegant outfit to reflect your mindset. Keep it genuine to who you are while ensuring you look put together.

Bottom line is, dress in a way that makes you feel confident and ready to nail that interview!

How would you define your idea of fashion?

Fashion is a very personal thing, different for everyone. The coolest thing about it, fashion’s like a canvas to reflect who you are. Your style choices can shout out your personality without you even saying a word. It’s what makes you feel genuine and confident. For some, it’s a way to be functional fitting their lifestyle, while for others, it’s about making a statement, standing out in a crowd.

Ultimately, it’s about feeling good in what you wear, owning it, and letting your style tell your story.

Tell us about your new collection and where do you see your brand in the next five years?

Our new collection “LeMubdi Adda” captures the essence of this winter wedding season. We’ve got these stunning pieces that bring affordability to the table without compromising on that wow factor. Weaving our heritage and culture into our designs to create something that reflects the connection to our roots. Customization is our thing! We’re all about making sure you get something that’s uniquely YOU.

Now, when it comes to LeMubdi in the next five years, we’re aiming high!

Beyond clothing for men and kids, we’re diving into accessories, blending styles in a fusion that’s fresh and exciting.

Again, it’s not just about the threads – it’s about changing mindsets. We’re on a mission to shake up those beauty standards based on looks and age, boosting confidence for everyone, Watch out, ’cause we’re here to make a difference!

Any advice for the all aspiring fashion designers out there?

Fashion isn’t just about threads and styles; it should be genuine and inspiring. Take this platform as an opportunity to ignite change. Let your creations speak volumes, inspiring people to embrace themselves and fostering a world where everyone feels valued and confident.

International beauty chain The Elixir Clinic opened its doors to the city with a bang.


Humera celebrated her birthday bash among close friends & family!


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