Mega Event by H&S, The No.1 Property Company in UAE launched its Luxury Apartments project Autograph in Lahore. The world class event was held at the Pearl Continental Hotel, Lahore.
Brand: Sairashakira | PR: Centaur One | Muse: Abeer Assad
MUA: Sonia Nazir | Styling: Mehek Saeed
We speak to millennial entrepreneurs and NCA graduate Ammal Naeem and her partner Eman about their new design studio called Outcomes.
Tell us a little about Outcomes.
It started with the vision to create value based designs and find likeminded designers willing to explore the realm of creativity. The idea is to remain free of mental barriers when designing so that the creative mind is given the space to flourish and create designs that are new and authentic.
What are your backgrounds?
Ammal: I did bachelors in architecture from NCA.
Eman: I have done my BBA from FAST.
Who came up with the idea?
Ammal: It’s been a combined desire for both of us wanting to start a venture that would support our collective vision. I wanted to bring my designs to life which I had been designing since my student life at NCA.
Eman: I wanted to use my skills of marketing to promote new ideas.
What are your roles?
Ammal: Since we want the design studio to be a space for all creative minds to be able to express themselves, we both act as designers simultaneously working on evolving the entire concept. I primarily I focus on the design element and where as Eman focuses more on the finances and the marketing. The production is a combined effort and we wouldn’t be able to handle one without the other.
Do you think your time at NCA helped you get an edge over other designers/architects?
Studying architecture from NCA taught me to question every design I came up with. The question ‘why?’ had a major impact on me as I was taught to question everything I did and why I did it. It liberated me and led me to spend time with myself to figure out what I was truly passionate about.
How are you able to use social media as a tool for your business?
Social media has the power of reaching a far greater audience than ever possible before. We are not limited to our geographical boundaries and can reach a lot more people all around the globe. It also has provided us the opportunity to start small and test our designs out before we decide to take this on a larger platform.
What advice would you give other young people like yourselves who are thinking about starting their own ventures?
As far as we have come we believe that it is paramount that you are passionate about what you are doing. We know that it has been said to death by now but there are so many hurdles that come with starting a new venture and if you’re not passionate about what you’re doing, it’ll be very hard to get through those difficult periods.
Any last comments for your readers?
As much as it brings us happiness to be able to share it in this form with you, our struggle, especially as women working in a predominantly male dominated field (vendors, contractors etc.) has been substantial. We want to appreciate all those who became a part of the journey leading to the first collection. Here’s to hoping for a future that makes it easier for women to come out and be able to explore their creative side!
Rang Barse by 9Lines – Festive Lawn Collection ’22
Muse @mahrukhzamanmalik @aidaahsheikh @eeshaassad
Photography @asadbinjavedphoto
Makeup @fatimanasirmua
Styling & Art Direction @9solutionspk
Fatima can do no wrong when it comes to fashion. I mean, this look is giving! She pairs a lilac skirt with a plain white top and white sneakers. I love how she chose to accessorize with a chunky white clip. Love everything about this look!
No one does relaxed fashion quite like Mehek Saeed. Our favourite fashionista and new mama snaps a quick mirror selfie. We love her embellished top and oversized black pants. She accessorizes her look with black Birkenstocks and a brown belt bag.
Zainab stuns in this blue and white beach outfit. She accessorizes her summer look with a Christain Dior visor hat and keeps her hair and makeup simple. We’re here for it!
One of our favourite looks this fortnight was Bollywood actor Sara Ali Khan in Faraz Manan for the Iifa Awards. She wore a peplum top by the Pakistani designer paired with flared pants. The embellished outfit turned heads at the red carpet. Sara chose to wear her hair down in loose waves. 10/10!
Influencer Hemayal chose to wear Ali Xeeshan Theatre Studio on her big day. She tied the knot wearing this stunning saree by the designer. We love the details of this outfit, the incricate work on the veil, the stunning peach colour and the ruffles, it’s all to die for!
Sameen always knows how to stand out from the crowd and she does just that in this all white outfit. She keeps the look simple and accessorizes with Van Cleaf earrings and a brown bag. We’re obsessed with her clean and fresh look!
OKA Pan Asian and Sushi Bar hosted a fabulous tasting for exclusive guests at their new restaurant in DHA Phase 5.
Lahore Chamber of Commerce and Industry celebrated 100 years of LCCI in London with Riwayat UK. They hosted a fashion show called Zauq e Hunar with the support of the Pakistani High Commission in the UK.
