The Designer’s Perspective


Umer Sohail is a fresh name in fashion who has made a mark with his clean and traditional aesthetic. He’s bringing back an utterly elegant point of view that translates into wearable and classic ensembles. Umer speaks to Afshan Shafi about all the aspects of his design philosophy while his stylish muse, Mehek Saeed dons his latest creations

Who would you say is your inspiration to design?

My design inspiration has always been my grandmother.

What kind of woman does your brand aim to cater for?

Women who value our culture and respect the old traditions are Umer Sohail women. The ones who know the true essence of our crafts and  rejoice in our traditions.

What inspires you when you’re designing?

Music is the gateway to my creativity. So when designing I always listen to classical music.

Describe your brand in three words

l  Ethnic

l  Traditional

l  Old School

What are your plans for expanding your brand in the future?

We are currently working on launching a website for catering to our international clients with more ease. Furthermore, we have some accessories projects coming up.

Interview & coordination: Afshan Shafi; Photography: Imran

Muse: Mehak Saeed; Hair & makeup: Zoya Nasir

Rapid Fire

Favourite designers (International and local)

Waseem Khan, Ritu Kumar, Tom Ford, Zac Posen, Elie Saab

Celebs you would love to design for?

Julianne Moore, Julia Roberts, Sandra Bullock, Kangana Ranaut

Favourite gems

The ruby and diamond necklace that Julia Roberts wore to the opera in the movie Pretty Woman.

This bright green number is by turns festive and resplendent. We love the ethnic necklace Mehek has paired with this, along with the fun khussas!
This navy blue kurta is supremely elegant. Matching flats and pearl earrings give this look a relaxed yet chic vibe.
We love us some lilac and this whole ensemble is a sweep of this pretty colour. Ivory khussas and a distinctive potli make this look a winner!
Traditional, fuss free and classic, Mehek nails this look to a tee. Statement earrings and tangerine khussas round it all off.



Mishal Asad’s sense of style is flawlessly elegant and speaks volumes about her aesthetic as creative director at CrossStich. The brand continues to reach new heights under her helm. Afshan Shafi caught up with Mishal, as her beautiful muse Zainab Soofi dons some of the label’s latest offerings

What is the most fulfilling aspect of your role at crosstich ?

It feels great when people come and appreciate all the hard work you put in and tell you that your brand is a life saver!

Where do you seek inspiration?

Everything! colours, travel, nature, architecture! The world is such a gorgeous place and there is so much to get inspired from!

Who is your eternal muse ?

A confident modern day girl who loves fashion!

What is your vision for the future of pret in pakistan ?

It’s very promising at the moment-the concept of pret has taken the country by storm in the past few years and everybody has cosied upto the idea of picking up ready to wear rather than getting their own stuff stitched and with so much talent pouring in the industry it’s seemingly a bright long trail for retail and pret wear in the country!

How would you describe your aesthetic in three words ?





Makeup: Anna Jawad Jafri at Anna’s Beauty Mark

Coordination: Sumrina Khan, Shireen Rehman & Afshan Shafi

Photography: Abdul Mutal Sani.

Those caramel bows on the sleeves are exquisite along with the delicate fringing along the hemline.

Loving the metallic shimmer on the eyes and the loose waves


Loving the Icy hues on Zainab here especially when coupled with those sparkling Loubs!

That carmine pout and Jimmy Choo Clutch finishes the look off perfectly


We  love us some pearls so the cuffs on this shirt have us sold! A deeper lip and elegant pants round the whole look off to a tee!


Just the right amount of frill elevates this outfit without the fuss! A pale pink lip and Bottega clutch provides the right accents for an evening look

Pin It