Umer Sohail is a fresh name in fashion who has made a mark with his clean and traditional aesthetic. He’s bringing back an utterly elegant point of view that translates into wearable and classic ensembles. Umer speaks to Afshan Shafi about all the aspects of his design philosophy while his stylish muse, Mehek Saeed dons his latest creations
Who would you say is your inspiration to design?
My design inspiration has always been my grandmother.
What kind of woman does your brand aim to cater for?
Women who value our culture and respect the old traditions are Umer Sohail women. The ones who know the true essence of our crafts andÂ rejoice in our traditions.
What inspires you when youâ€™re designing?
Music is the gateway to my creativity. So when designing I always listen to classical music.
Describe your brand in three words
lÂ Old School
What are your plans for expanding your brand in the future?
We are currently working on launching a website for catering to our international clients with more ease. Furthermore, we have some accessories projects coming up.
Interview & coordination: Afshan Shafi; Photography: Imran
Muse: Mehak Saeed; Hair & makeup: Zoya Nasir
Favourite designers (International and local)
Waseem Khan, Ritu Kumar, Tom Ford, Zac Posen, Elie Saab
Celebs you would love to design for?
Julianne Moore, Julia Roberts, Sandra Bullock, Kangana Ranaut
The ruby and diamond necklace that Julia Roberts wore to the opera in the movie Pretty Woman.
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