Umer Sohail is a fresh name in fashion who has made a mark with his clean and traditional aesthetic. He’s bringing back an utterly elegant point of view that translates into wearable and classic ensembles. Umer speaks to Afshan Shafi about all the aspects of his design philosophy while his stylish muse, Mehek Saeed dons his latest creations

Who would you say is your inspiration to design?

My design inspiration has always been my grandmother.

What kind of woman does your brand aim to cater for?

Women who value our culture and respect the old traditions are Umer Sohail women. The ones who know the true essence of our crafts and  rejoice in our traditions.

What inspires you when you’re designing?

Music is the gateway to my creativity. So when designing I always listen to classical music.

Describe your brand in three words

l  Ethnic

l  Traditional

l  Old School

What are your plans for expanding your brand in the future?

We are currently working on launching a website for catering to our international clients with more ease. Furthermore, we have some accessories projects coming up.

Interview & coordination: Afshan Shafi; Photography: Imran

Muse: Mehak Saeed; Hair & makeup: Zoya Nasir

Rapid Fire

Favourite designers (International and local)

Waseem Khan, Ritu Kumar, Tom Ford, Zac Posen, Elie Saab

Celebs you would love to design for?

Julianne Moore, Julia Roberts, Sandra Bullock, Kangana Ranaut

Favourite gems

The ruby and diamond necklace that Julia Roberts wore to the opera in the movie Pretty Woman.

This bright green number is by turns festive and resplendent. We love the ethnic necklace Mehek has paired with this, along with the fun khussas!
This navy blue kurta is supremely elegant. Matching flats and pearl earrings give this look a relaxed yet chic vibe.
We love us some lilac and this whole ensemble is a sweep of this pretty colour. Ivory khussas and a distinctive potli make this look a winner!
Traditional, fuss free and classic, Mehek nails this look to a tee. Statement earrings and tangerine khussas round it all off.



Good Times


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