Celebrated stylist, beautician and entrepreneur, Saeeda Mandviwalla launched the first Toni & Guy in Pakistan. Having worked in the hair and skincare industry for more than 15 years, she commands trust and respect, and her goals have always been to push boundaries and take the hair and the skincare industry to the highest level of creativity in the country. Sana Zehra catches up with Saeeda to get the latest scoop on how to keep our locks healthy

What made you come into the field of hairdressing and makeup artistry?

As a teenager growing up in London in the late ‘70s, fashion, music and art would make the most glamorous impression and influence on me. I was always good with art at school, but was confused as to what to choose as a career. “I actually picked this profession through a career guidance book…I opened it, closed my eyes and put my finger on it, that really is the story.”

What kind of shampoo and conditioner should one use?

It really depends on your hair type, texture and colour. You must use a sulphate and paraben free shampoo that has been pre mixed and blended into the product protecting against external environmental factors. Choose a shampoo and a conditioner from the same range as the colour dye because it has a similar formulation. These are made for a specific hair type and a specific purpose. At Toni & Guy salons, we recommend the our range of professional label.m products to cleanse, condition, create and complete.

How often should one wash hair?

Wash your hair three or four times a week. Give your hair a break in between washings to restore its balance. If your roots become oily then I recommend you use label.m Dry Shampoo for a quick pick me up as it eliminates the oiliness from the roots and gives soft-touch, velvet finish to the hair. Rinse out your conditioner with cold water. Hot water is hard on your hair and can lead to split ends and frizz. Rinsing out your conditioner with cold water seals the cuticle, resulting in shiny, bouncy hair. Your hair will soon look more healthy and vibrant than ever.

Women have the tendency of oiling their hair and leaving it one for days. What do you think about that?

Oiling the hair to restore its softness and shine is great; however, there is no need to keep the oil on for days, a couple of hours is good enough. You can apply oil to your hair roots, shaft and especially tips a couple of times a week.  Once every few weeks, give yourself a deep oil conditioning treatment as follows:

Massage Argan or Almond Oil into your hair. Cover your hair and give it a bit of steam with a hot towel. Let the oil sit in your hair for 2 hours. Rinse it out with cool water until the water runs clear, then shampoo and condition. How can we maintain our hair colour at home?

Using a good shampoo will help your colour last longer and help maintain the health of your processed hair. Avoid sulfates on colour-treated hair. Use label.m colour shampoo for dark to brunette shade and brightening blonde shampoo for medium blonde to light blonde and cool blonde shampoo for light blonde to ash tones.

Water, sun exposure and frequent styling with hot tools can make hair colour fade faster. Keep it on lockdown with a pigmented treatment that revitalizes your shade in-between applications. For colour that gets brassy, use a neutralizer that counteracts unwanted warmth. To kick up neutral or warm shades, like reds, you can use a colour enhancing treatment that adds vibrancy, especially on the ends where colour fades most. We, as colour professionals, recommend visiting us for refreshing the colour as often as needed.

Whose hair would you love to work on?

I love to work on all my clients and on all hair textures.  However, if I had to challenge myself I would work on Afro-Caribbean hair.

Can you tell us about a memorable experience while working in this field?

My salon in Karachi  was recognised as the world’s largest Toni & Guy salon and showcased in London as such. That made me very proud.  I was also runner up for the Best International Franchise of the Year award in 2015 at the Toni & Guy Awards Show.

You have worked with so many famous celebrities, is there anyone that stands out as your favourite from a hairstylist’s stand point?

All of the celebrities and famous faces have been amazing to work with. The younger ones are ready to try anything and that’s really great for me as a creative person.

Dos and don’ts of hair care

Do invest in a good haircut.

Caring for your locks becomes so much easier when you are sporting a fabulous ‘wash and wear’ style.

Do wash your hair with the correct products.

Dry hair requires a moisturising shampoo, while oily hair benefits from frequent shampooing with a purifying, oil-regulating shampoo.

Don’t use a brush on wet hair.

Use a wide-toothed comb instead. Start at the ends, gently working your way up towards the roots.

Don’t forget to clean your brushes and combs.

Let them soak in warm, soapy water once a week.

Don’t expose your hair to the sun during the hottest time of the day.

Wear a hat, dupatta or use a hair product containing SPF.

Revitalising hair treatments

Our salons offers Hair Spa Treatments to revive and rejuvenate your hair. There are many treatments available on the menu. These treatments have unique formulations with  ingredients, like label.m Therapy Rejuvenating Complex and Anti-frizz range created to hydrate and nourish with targeted solutions for all hair types.

At Toni & Guy and Essensuals Hairdressing Karachi we offer Hair Spa Treatment’s such as:

  1. Honey and Oat Hair Mask Treatment for dry and dehydrated hair
  2. Therapy Rejuvenating Hair Treatments for moisture and shine
  3. Intensive Hair Mask treatment for very dry hair
  4. Anti Frizz Hair Treatment to remove the frizz from all hair types.
  5. Lab Remedy for Dry & Damaged, Coloured and for itchy scalp.
  6. Gold mask hair treatment with 24 Kt pure gold properties to make the hair shiny strong and healthy.

All of these treatments are very beneficial and give you healthy hair so try them out.

“My salon in Karachi  was recognised as the world’s largest Toni & Guy salon and showcased in London as such”

Rapid fire

Three products a woman should never leave her home without?

Dry shampoo

Protein Spray to protect your hair from UV rays

Lipstick of course

If you weren’t in this business you’d be

An artist as I love to paint

Three qualities that got you where you are today



Hard work

One thing you’re really good at?

My work

Craziest thing you did for love?

You do crazy things for love so I’ve done many.

Best hairstyle according to face shape

Confidence is really all you need to pull off literally any haircut. And while we all think we can get whatever haircut we want, whenever you want, there’s nothing wrong with taking your face shape into cosideration before deciding on the most flattering look cut. This approach will draw attention to your best facial features. It will also give you peace of mind as you sit in front of the mirror and wait for the finished result.

These are the 6 different face shapes that we have:

Oval: Forehead may be slightly wider than the chin, and the length of the face is about one and a half times the width.

Round: Prominent, rounded cheeks with equal width and length of the face.

Square: Prominent jaw and square chin, with forehead and jawline roughly the same width.

Oblong: Often confused for the oval face, though an oblong face will have a longer shape that is not as wide as oval — often with a narrow chin.

Heart: Wider forehead and cheekbones with a narrow jawline and chin.

Diamond: Narrow forehead and jawline with cheekbones at the widest point of the face.

There are cuts designed to suit each. Talk to your stylist before the cut.

Good Times


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