Royal Bourne is a supplier of premium fabric for over 20 years to many of Pakistan’s top-tier brands. Their focus on superior tailoring and modern simplicity sets them apart. They work with raw material (cotton, cotton yarn), fabrication (weaving and knitting), processing (dyeing and finishing) and apparel manufacturing. With all of that under their belt, they are now introducing their own clothing line, with modern designs and high quality fabrics.
What can customers expect from Royal Bourne?
We have a selected fabric source that is amongst the top 5 fabric manufacturers in the world. Hence, using our experience we are manufacturing high quality garments. Our manufacturing methodology is based on tailor made manufacturing instead of mass production.
What drives you?
A desire to provide high quality products for everyone.
How do customers benefit from your service?
We as a brand always think about our customers first. We want our customers to buy something that is of premium quality but at an affordable price. I guess the proof is in the pudding, as we have a high percentage of returning customers.
Tell us a bit about your backgrounds.
Imran Atif
I did my Masters in Marketing and studied visual arts from the New York Film Academy. I’ve also studied fashion design from the Indus Valley School of Arts and Architecture. Due to my past experience, I manage the creative and marketing aspects of the brand.
Waqas Naeem
Since I have studied engineering, I am into the technical side of things and have firm grip on fabrics.
Five words that represents your brand
l Royal
l Classy
l Premium
l Elegant
l Stylish
What’s the core message you wish to communicate?
Royal Bourne promises its customers high quality products with stylish designs at affordable prices. We have tried to cater everyone through our different collections or labels (Black, Red, Blue, Green, White, Pink and Platinum)
How does your brands image fall between these opposing characteristics?
l Masculine/Feminine
Answer: 4/5
l Simple/Intricate
Answer: 5/5
l Conservative/Extravagant
Answer: 5/5
l Necessity/Luxury
Answer: 5/5
l Fun/Serious
Answer: 3/5
l Professional/Casual
Answer: 5/5
l Modern/Classic
Answer: 5/5
What attributes and/or emotions do you want associated with your brand?
Happy and satisfied
How would you describe your brand to a friend?
Affordable, high quality fashion.
How would you describe its style?
Classy, Sophisticated and Trendy
What actor/actress would be perfect to play your brand? Why?
l For White label: Mahira khan because it’s all about elegance and class.
l For Pink Label: Hania Amir because the collection is all about trendy kurtis.
l For Black Label: Adnan Siddique since this collection is all about sophistication.
l For Red Label: Fawad Khan since he’s the stylish actor in town.
l For Blue Label: Ahad Raza Mir since he’s the trendsetter for people who want to look classy.
l For Green Label: we can take Hamayun Saeed due to his desi charisma.
