Khoobsurat hona aik ehsas hai, malmal sey ley kar resham tak. You could be draped in malmal or the finest of silks that Pakistan has to offer but it is every woman’s right to look and feel unapologetically glamorous and to transcend boundaries like our leading star for the campaign, the absolutely beautiful and talented, Sanam Saeed, who is fearless and represents the modern Pakistani woman! As we embark towards our 30th anniversary in fashion next year, we bring to you “Khoobsurat”, a bridal couture collection which is classic, yet intricately ingrained in the art of couture.


Reflecting the grace of the traditional khandaani bride, @sanammody wears a royal bridal ensemble, meticulously crafted in the hues of French beige blended with sepia. Embellished with intricate rose gold handwork, with a hint of silver, the ensemble consists of a farshi gharara, made in organza, paired with a beautifully tailored straight organza shirt and a dupatta with wide borders, featuring elaborate patterns and shimmering details that exude regality.



An exquisite bridal gown, featuring a regal silhouette fully embroidered with intricate hand embellishments of golds and silvers, creating a mesmerizing play of light that casts a magical aura all around. Flowing gracefully from the waistline, the voluminous silhouette is crafted in organza with delicate lacing details on the sleeves. Paired with a net veil which adds an enchanting touch, the ensemble is sure to be a favorite this wedding season.


Mark your royalty with our timeless saree;
a graceful charm of antique golden tones, hand-crafted with a textured skirt made in silk, layered with two different drapes, one in organza with wide borders and the other in net with heavily embellished handwork. Worn over a sequinned and beaded statement corset, this ensemble is perfect for those who want to make a statement.


Shine bright like a diamond; shine like the whole universe is yours! Flaunting a fusion of classic and contemporary style, diva @sanammody wears a pearl white ensemble sparkling with sequins, threadwork and crystals. Handcrafted in delicate organza, the shirt and dupatta are paired with silk pants with twinkling cutdana details, adding an ethereal touch to the entire look.


Wrapped in delicate drapes, @sanammody looks exquisite representing the woman who is fierce and unstoppable, who is strong and resilient, who knows what she wants and makes sure she gets it. Made in a subtle hue of creamy beige, this ensemble consists of a gown worn over a bustier and a skirt, all made
in a breathable hand-woven fabric.

Brand: @theworldofhsy
Muse: @sanammody
Photography & Videography:
Hair & Makeup: @theshoaibkhan.official
Jewellery: @hanifjewellers
Creative Director: @hassanhsy
Styled by Team HSY

#HSY #TheWorldofHSY #KhoobsuratbyHSY #HSYCouture #HSYBridals #StarsWearHSY #ShineinHSY #outfitinspiration #SanamSaeed #SANAMxHSY

Good Times


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