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Happy New Year dear readers! We have made it into the new decade (although there is debate on whether that would start in 2021 or now in 2020, but we’ll go with the majority on this). The new year is always a time for new beginnings, resolutions that we don’t intend on keeping till past February, gym routines that we eagerly begin (but leave shortly after) and constantly writing the wrong year in the date column. With the ’20s decade of this century beginning, many people are gearing up for the roaring twenties to repeat themselves. Let’s hope that if so, these years aren’t followed by the Great Depression!

It’s also a time for reflection and looking into the past in the hopes for a better future. With the world in such turmoil and gripped with strife nowadays, I do hope more and more people decide to pick up history books, begin more open dialogue and work towards global harmony. As a lot of us have been analysing the previous decade, looking for the highs and lows and the best and worst pictures posted on social media, I have compiled a short list of what I hope to see for the next ten years.

Intercultural Tolerance

This might seem a bit heavy-handed, however, I believe it’s imperative that we come together as peoples of the world and strive to leave a peaceful place for future generations to come. This solution might seem simplistic and it probably is, but in my opinion, a deeper understanding of what we categorise as the “other” allows greater empathy that is conducive to building bridges to bypass political boundaries.

Climate Love

I hope most of you are climate change believers, who’re aware of the destruction that will be wreaked upon us if we don’t do something about it. Already we see the effects of the yearly increase in smog and the deteriorating air quality across Pakistan. Shifting weather patterns are also clearly visible now. What needs to be done is to make more people aware of this and make a conscious effort to do better. Lots of resources are available online or you can seek out activists in your area who’re working diligently on this issue.

Future is Woman

Women right’s movements picked up dramatically in the last half of the previous decade; let’s hope they don’t lose steam and continue to spread their message to all parts of the country, as well as around the world through their international counterparts. Here’s to seeing more and more women making their own choices and not boxed in by patriarchal social norms. Here’s to hoping the next ten years bring women more freedom, security, equality and complete autonomy over their own bodies.

Cultural and Artistic Renaissance

For Pakistan specifically, I hope to see a cultural renaissance take place. We’ve already had the revival of the cinematic arts and pockets of music and performance art are rising up around the country. I certainly hope that at the end of the decade, we are back to celebrating our culture and the arts the way they were meant to be. Freedom of expression is essential to the growth of a nation and I pray that this decade brings that to fruition for all those working assiduously to breathe life into the once dying arts scene of Pakistan. However, any such renaissance wouldn’t be complete without due light shed on our minority cultures and artisanal crafts practices.

Return of the Flappers?

Fashion has been quite cyclical, with trends repeating themselves ever so often. What I’m excited about is to see whether we’ll have an official return of fashion from the 1920s. Many collections have been inspired by the flappers and a host of Gatsby themed parties take place every year. Perhaps our perpetual obsession with the ethos of that era will come back full force now that we’re officially in the ’20s for this decade.  Let’s wait and find out. Although I would appreciate it if men’s fashion can keep away from the wide lapels of that era – I can’t pull that look off!

To Infinity and Beyond

Throughout the past couple of decades a technological revolution has been taking place. Those born after 2000 are probably unaware, but those of us born earlier have seen this shift. We might have become a bit complacent with the latest developments in tech; but looking at them closely, one just marvels at how one hundred years ago we probably didn’t even think of things that are possible now. The science geek in me is anxiously awaiting for what is to come. Will we make contact with extra-terrestrial life? Will Mars and the Moon be settled? Will we cure cancer? The possibilities are endless.

The new year, and indeed the new decade is always a chance to start fresh. Even though it’s just an arbitrary marker of the passage of time, it allows us the opportunity to put behind the past and move ahead with renewed vigour. Many of us fail to keep our resolutions and relapse into old habits. The key here is to manage your own expectations and have smaller milestones set for yourselves, so that achieving them is possible. Wishing you all a very happy new decade and the strength to come out better on the other side.

Commencing the new decade by bringing together two of our favourite faces in fashion: one is a legendary icon from the early days of modern Pakistani fashion and the other is our current reigning queen, gracing every big fashion campaign. After receiving laurels in the fashion world, both have drifted towards the entertainment industry as well. Never shying away from speaking their mind, both ladies have become mainstays in their own right

IFFAT OMAR

You’ve been an active part of Pakistani fashion since the 90’s. How have you seen the industry evolve?

I feel things have changed for the better. The industry and everyone involved in it are a lot more professional today. It wasn’t like this back when I started working. Things are more streamlined now and that’s great to see.

Do you think it was harder for models to be taken seriously back in the day?

Yes, for sure. The biggest issue for us was to get permission from our families. We were constantly struggling to prove that being a model doesn’t make one immoral. There’s definitely more acceptance for the profession now.

Have you experienced any inherent prejudices as a working woman? If yes, how did you deal with them?

Of course, life’s not easy for any working woman in Pakistan, but even harder for a model. I had to give up my profession because my in-laws didn’t approve of it and nor did my husband. I had to make a choice between my personal and professional life – something a man wouldn’t need to.

Let’s take a walk down memory lane. What are your fondest memories from your early modelling years?

I’ve made the most unforgettable memories travelling with my friends for work. I enjoyed my trips to America the most, along with one particular trip with Vinnie to Zürich and Dubai.

Did you have a support system within the fraternity? Who were your friends and are you still close?

Yes I did. Ather, Shahzad and Umar Sayeed were my closest friends within the industry and nothing’s changed.

You were one of the few who were able to prove that models can act. What interested you towards TV?

It was a very natural transition. I was offered projects by several people and I accepted the ones that appealed to me. I took a long hiatus after getting married, but managed to convince my husband eventually.

If you could give one piece of advice to your old self at the start of your career, what would it be?

That’s hard to answer because I’m pretty grateful for the way things worked out for me. I wouldn’t change a single thing.

Despite so many new faces emerging every year, you’ve still managed to say relevant. What’s the key to your success?

Am I still relevant? I don’t know, maybe because I’m an actor too and there’s no shelf life as one. Also, I make an active effort to move with the times, stay in touch with current trends and adapt to them.

What’s your opinion of the new lot of models? Do you have any favourites?

Honestly, I think most of them look exactly the same. There’s nothing unique or different to see and very few stand out. The two who do, in my opinion, are Eman Suleman and Amna Babar, so I’d say they’re my favourites.

Your adoration for Eman Suleman is evident. Which qualities of her do you think make her stand out?

She’s a beautiful girl and a great model, there’s no doubt about that. But I think what makes me love her truly is her indomitable spirit. She’s a real feminist and is always one of the first to stand up for issues that need attention. She’s brave and unafraid to speak her mind. I think that’s commendable.

EMAN SULEMAN

In your last interview with GT you spoke about thinking ten times before posting anything that may generate online abuse. That hasn’t stopped you from standing up against social inequities though. Where do you think you inherit the resolve from?

I don’t know. I guess it’s difficult to remain quiet, especially when we’re so aware about what’s happening locally and globally. Empathy is very important, you can’t lose it. You can’t be complicit. Not anymore.

Is it hard remaining authentic, with your life in the spotlight?

In offline spaces, it’s really not hard. However, I do feel I have to filter and manoeuvre my way in online spaces. My online persona isn’t my 100% authentic self, as much as I would like it to be. This is due to obvious reasons; nobody enjoys being bullied or policed and be subjected to censorship and threats. As a result, I have to dial it down. People would get scandalised if I put myself out there completely anyway. It’s better for everybody that I don’t.

What’s your earliest fashion memory?

My earliest fashion memory has to be my first photo shoot back when I lived in Islamabad. It was for a cousin and my sister did my makeup, while my brother did the photography. Iit’s quite a vivid memory; I had long red hair (my family was so disapproving of it) and we shot in front of a wall in our lounge right next to a window. The results came out great, surprisingly, since all of us were amateurs and had no idea what we were doing.

Growing up, did you follow the fashion industry and did you start your career with any preconceived notions?

I didn’t follow the fashion industry religiously, but I was well aware of the models: Iraj Manzoor, Aaminah Haq, Vaneeza Ahmed and Jia Ali. I used to find all of them so beautiful. I was in love with Iraj in particular.

I’ve heard so many stories, some good and some bad, not about the models, but the industry itself being exploitative — which it still is. So that’s probably the only preconceived notion I came with.

Does your interest in acting have anything to do with the shelf life of a career in modelling?

No, not really. I don’t think I’ll be acting full time. I want to find a balance between my work as a model and actor. Honestly though, I can’t predict anything for sure, because I used to tell myself I’ll never act and here I am. I’ve done three projects thus far and might sign up for another.

Your upcoming movie “Zindagi Tamasha,” directed by Sarmad Khoosat, won the Kim Ji-seok Award at the Busan International Film Festival (BIFF) 2019 in South Korea. Tell us about your role and experience working on the film.

I had a fantastic time working on this film; the whole team was absolutely wonderful and so wholesome. Sarmad himself is so nurturing and caring. He knows exactly what he wants and is a brilliant director. I don’t know how much I can tell you about my role, but all I can say is that I play the antagonist, or maybe not. It’s for the audience to decide.

In an industry that constantly promotes perfection, you’re perhaps the first model to talk about normalising things such as acne and body hair. How long is the road to inclusivity and deviating from conventional beauty standards?

We’ve only just started being inclusive. I think we still have a long way to go. It’s pretty evident that our fashion industry thrives on lawn. It’s what we, the audience and buyers, are most attracted to, so the deviation and inclusivity needs to start from those campaigns. The progress is going to be slow, but it’s going to happen.

Why don’t we see you on the ramp too often?

I don’t enjoy ramp shows. That’s all there is to it. I prefer being in the audience.

Everyone’s talking about your wedding. How are you feeling as the big day approaches near?

People ask me if I’m excited or nervous, but I don’t feel either emotion. It’s not going to be anything grand. We really tried convincing our parents to let us have a small nikkah. You can fight one parent, you may be able to fight two but you certainly can’t fight four. So we’re going ahead with all three functions. I just want to get done with it.

The respect you have for Iffat Omar is evident. Which qualities of her do you wish to emulate in your own career?

She’s unbelievably genuine. During my first interaction with her I thought, “Damn! I want to be as sincere as her.” She always seems to be on the right side of every fight, which is very admirable. Also, I feel she’s doing great professionally as well. She’s been smart and I hope I am too.

 

Words & coordination: Mehek Raza Rizvi

Photography: Ather Shahzad

Hair, Makeup & Styling: Shahzad Raza

Wardrobe: Wasim Khan

Jewellery: Hanif Jewellers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

From actor to producer and game show host – Fahad is a household name. Mehek raza rizvi speaks to him about stardom, wearing multiple hats and winning hearts

Despite popular opinion regarding prevalent competition amongst actors, you’re one celebrity who has always extended public support and encouraged contemporaries. How do you manage to remain so secure in such a cut-throat industry?

Our entertainment industry is flourishing, but still very small right now. In order for it to evolve further, we need to be supportive of each other. I’ve been very blessed to have never felt any insecurity and focused solely on my work.

Also, because I’m a producer too, my frequency with actors is different. There’s no need for any competition; I have my own thing going. In fact, everyone does. Everyone is important and has something different to offer.

Unlike many other seniors, I believe we should support newcomers. They’re immensely talented and just require the right platform. As a producer, I think I have the ability to provide them with one.

How do you respond to the criticism on you and Nabeel Qureshi creating a camp? 

What exactly is a camp? A group of people who work well together teaming up to create something? If that’s what it is, then I don’t mind people saying we’ve created a camp; maybe we have. Nabeel and I started working with each other about six or seven years ago and built an understanding that enabled us to continue doing so.

Having said that, I’ve pretty much worked with every director out there, especially given I do multiple commercials each year. The only difference is that no one makes films as frequently as Nabeel. The exception to this fact may be Nadeem Baig and I’ve done one movie with him too (doing another interesting one soon). I love working with all creative geniuses of our industry, including Nabeel Qureshi, Nadeem Baig, Asim Raza and Ahsan Rahim.

So I guess it’s really just about the quantity of work you produce back to back with any one person. The minute I do that with another director, people will say I’ve created a camp with them too. In that sense then, I’m going to say I’m part of every camp.

Nabeel Qureshi and Fizza Ali Meerza have announced you as the lead in their Eid-ul-Azha 2020 release “Quaid-e-Azam Zindabad.” So far, we’ve heard it’s going to be an action-comedy and you’ll be playing a cop. Tell us more about the movie.

“Quaid-e-Azam Zindabad” is going to be the biggest movie we’ve created together so far. Yes, it’s an action-comedy, but we’ve added our own flavour to it. The concept is set on a very large scale and as always the story will be relevant to our Pakistani audience. The humour is crisp and it’s a fast-paced script. Also, this is the first time Mahira Khan and I are working together.

Earlier this year, you expressed your wish to work with Mahira Khan when she appeared as a guest on your game show. Did this play a role in her being cast opposite you in “Quaid-e-Azam Zindabad?”

There have been many opportunities for the two of us to work together in the past — from “Actor in Law” and “Superstar” to “7 Din Mohabbat In” — but for some reason or the other, nothing ever materialised. This time we found a project that we were both mutually drawn to and made the conscious decision of teaming up. We’re lucky to have Nabeel directing us — what more could we ask for? I think this movie will bring the best out of both of us.

How important do you think it is for actors to choose their roles responsibly and break the mould of an unrealistic hero? Do you consciously choose relatable characters?

My success lies in the fact that I always portray the common man. People can relate to my characters and their circumstances. My body of work includes films and drama serials that are very realistic.

I believe actors should be mindful of their capacity and evaluate what kind of work they feel strongly towards. I’ve refused many scripts for the same reason, so yes, I do purposely pick such roles. However, I owe some part of this to luck as well. I’ve been fortunate to be offered projects that my audience and I can be proud of.

How do you prepare for a role? 

I’m a complete director’s actor. I always have an angle in mind for the roles I play, but also understand that the director’s vision needs to be trusted. I want to be told what to do most of the times; I’m a team player. I enjoy when everyone comes together to bring a script to life. I don’t like imposing my ideas and believe in collective preparation. We sit together and decide what the body language and appearance of the character should be like.

Also, since we’re on the topic of looks, I must point out that a lot of effort goes into emulating the physical appearance of a character. This is a very crucial part of the groundwork. If you notice, my physique was completely different in “Mah e Mir,” even more so in “Na Maloom Afraad.”In fact, this applies to all my other films as well. Since I do very limited acting, I have the gift of time and can  make it happen. For “Quaid-e-Azam Zindabad” I had to buff up, so I went all in.

You’re currently one of the biggest stars of the country. Does being an influential public figure (who many look up to) come with any pressure? 

I don’t take it too seriously to be honest. I’m an actor, I’m here to act and I enjoy that a lot. I’m not here to give a lecture on or tweet about every social issue out there. Yes, it’s definitely a good thing to voice your opinion, but there’s also nothing wrong with choosing not to. I don’t think every battle is worth fighting and not everyone can be politically correct, so it’s wiser to stay quiet.

My priority and passion as an entertainer is to engage my audience through my performances. I’d rather let the stories my projects tell start the conversation

Do you ever fear being a television host may take away from your stature as an actor? 

Not at all. In fact, in all honesty, being a television host is what allowed me to become a bigger actor. Finances play a very important role in everyone’s life. If I was constantly in the struggle of making ends meet, it would be very hard to focus on and get into character; one’s mind is always wandering from one concern to another.

Hosting hasn’t taken away anything from my career, it’s added more value to it by giving me perks that I enjoy thoroughly – the biggest one being the gift of time. I now have the privilege of signing limited acting projects that are truly close to my heart. I don’t want to wake up every day and act; I don’t want it to be a strenuous job.

Hosting is just twice a week— I go be myself, have fun and come back home to prepare for my roles. There are no strings attached. There could be nothing better and I’d want to continue with it for at least another four to five years.

What is Fahad Mustafa like at home?

Nothing like you’d expect him to be. Nobody really discusses showbiz in my house. I don’t like to nag or talk about what characters I’m playing, what projects I’m producing or anything else that’s work related. I don’t want to get everybody involved in the process.

When I’m at home, I try to disconnect and just be with my loved ones, enjoy quality time with the kids. We’re not a very filmy family, nor are our conversations centered around the entertainment industry. It’s a very “normal” home I’d say. I prefer it to be that way.

Words: Mehek Raza Rizvi

Photography & Styling: Faraz Ahmed Sheikh

Makeup: Ayaz Syed

Hair: Qamar Bashir

Coordination: Faizan Islam

Publicist: Nimra Malik

 

I am here to be free and to strive for justice

Mainstay of documentaries Sharmeen Obaid-Chinoy is celebrated for exhuming untold stories grounded in different parts of the world. The Academy Award and Emmy winning filmmaker has persistently advocated the legal rights of the voiceless. A graduate of the prestigious Stanford University, she’s had quite an illustrious career, beginning with “Terror’s Children,” her acclaimed debut film. In an exclusive interview, Sharmeen talks to Haider Rifaat about her vision as a storyteller, her new series on
child abuse and the Netflix short, “Sitara: Let Girls Dream”

How did your graduate programme at Stanford University enable you to emerge as an influential filmmaker?

I call myself an accidental filmmaker, because I never studied it. My education has armed me to tackle the subjects I’ve been making films on for nearly twenty years. At Stanford University, I completed my double Masters in International Policy Studies and Communication. Both degrees taught me the value of journalism and importance of geopolitics and the international players involved. I base my work on the integrity of interviewees, citing of sources, research and ethics. My stories are rooted in the principles of journalism and my graduate training has been incredibly helpful in that respect. My work is local, but it’s also international. The stories I choose to tell resonate with the local citizens and concurrently engage the global community.

Describe the ethos of your films and how they’re geared to engage the audience.

I’ve made more than a dozen films outside of Pakistan. The series I’m about to launch is also from five countries. Usually the subjects that people have a hard time confronting draw my attention. I hold up a mirror to society, so people can see a reflection of themselves and those around them. I look at the issues first before evaluating their geographical relevance.

Many believe that you solely portray the dark side of Pakistan and negate the positives we have to offer. Is the criticism justified?

I’m a journalist and a filmmaker, not a publicist. My job is to unearth the truth. I seek out anomalies in a society and relate it to the judicial system. I see what ordinary people experience in their day-to-day lives; I’m not here to win popularity contests. I am here to be free and to strive for justice.

How would you assess the practice of modern-day journalism in Pakistan?

We have a few incredible journalists in Pakistan who fact check and refer to multiple sources. The commodification of news channels not only in Pakistan, but around the world has changed journalism as a profession. It has established young journalists, who are interested in making headlines and not researching news. A majority of them rely on sensationalism and hyper-nationalism to communicate stories. The new cadre of so-called journalists has threatened the job for what it stands for.

Tell us how your animated short “Sitara: Let Girls Dream,” in collaboration with Gucci’s “Chime for Change,” will help young girls around the world.

We’re introducing an international campaign in schools in Cameroon, Pakistan and the United States to ask why parents aren’t investing in their daughters’ dreams. What’s holding them back in this day and age? “Sitara” is a short film about a girl named Pari, who wishes to be a pilot, but society disapproves of her aspirations. It’s a starting point for parents and children to have a conversation. We’ve already screened the film in over a hundred schools around the world and plan to screen it in thousands more.

Your documentary series titled “Aagahi” encourages Pakistani women to be aware of their constitutional rights. How does the series plan to engage with conservative mindsets?

“Aagahi” has already initiated substantial change. We’ve taken the series to mobile cinemas that have travelled the length and breadth of Pakistan, going into small villages and towns across the country in over four hundred locations. We’re screening the series at the grassroots level in schools, colleges and community centers to inform people about socially relevant issues.

At Sharmeen Obaid-Chinoy (SOC) Films, hundreds of young women inundate us with their requests on topics we should be covering. Having Aamina Sheikh collaborate with us has been enormous too. She’s been using her voice to spread the message of “Aagahi.” This is not a campaign of creating films, but of disseminating important messages to those who need to hear them the most. At the Aurat March, many women came up to us and told us watching “Aagahi” informed them of their rights. Despite coming from a privileged class, many families cage their daughters. Thus, the series is for everybody, not just marginalised women.

I was curious to know, why you’ve shifted your gear towards animation?

I’m a storyteller, so I want to test alternative mediums of storytelling, say virtual reality and animation. I’m continuing my journey in documentaries and feel that I should challenge myself persistently to utilise such mediums and tell global stories.

What other themes do you plan to tap into?

I’m working across countries trying to understand their social issues. In Brazil and the United States, income marginalises women. Similarly, Kenyan women lack access to reproductive health services. I’m exploring such themes internationally.

What’s next for you?

A series on child abuse is underway. There’s another international project in the pipeline as well. We also have the launch of “Sitara” coming up.

Your project “Freedom Fighters” made it to the World Economic Forum and the documentary “Armed with Forces” won an Emmy award. What positive changes do you wish to invoke with these films?

It’s necessary to show women as survivors, fighters and role models. Very few films in Pakistan have achieved that kind of impact. Our focus at SOC FILMS has shifted in the same manner. We hope to find women in Pakistan who can share their tales and help others see them as heroes and nation builders.

Speaking of freedom fighters, Kashmir is a hot topic that needs an action-oriented solution. Do you plan to make a documentary on this? What’s the way forward according to you?

The way forward for me is what the governments of India and Pakistan decide. I’m not responsible for proposing policy changes when two countries are at the forefront of a mutual issue. As for a film, I’m unsure how I’ll achieve that, since it’s quite difficult for Pakistanis to travel to Kashmir.

A grave, often overlooked, social evil in Pakistan is same-sex child abuse. Do you hope to shed some light on this?

We’ve just finished creating an animated series that deals with child abuse. We’re now focusing on a documentary that will explore the issue at length in Pakistan. As a team, we’re considering the stories of young boys and girls and eyeing a system that perpetuates abuse for protecting criminals.

How do you address the male narrative in your work?

I address their narrative in all my films. I’ve had male doctors, lawyers and police officers who have facilitated women.

Looking back, how did you succeed in capturing personable moments with the victims while the cameras were rolling?

Filmmaking is about building trust with the people you work with. My team and I spend months, if not years, with the victims. It allows them to open up and disclose things they wouldn’t otherwise. Mutual respect and faith are crucial components in my profession.

Your ability to mould perspectives and encourage openness in our society through storytelling must stem from a good support system at home. Who shaped you?

I’ve always had a supportive family. My parents encouraged me immensely when I began writing investigative pieces for DAWN. It’s important for young women to have their parents invest in their dreams and inspire them. I hope to inculcate that value in women around me and my family as well.

In a tech-savvy world where interactive screens and dynamic content are dramatically changing every city’s landscape, using hand-painted murals to communicate a message may seem counter-intuitive for a brand. Why then, would a company that can easily afford to spend millions in tech-based marketing, choose something that has a fairly uncertain shelf life, particularly due to it being susceptible to the hazards of weather?

Ever since I saw the ad for “Sarsabz Canvas Wall” on Instagram, my inquisitiveness developed. As an attempt to satiate my curiosity, I found myself standing outside the vicinity of Pak Arab Plant by Fatima Group in Multan. In the tail end of November, a two-day wall paint activity had just kicked off. The “Canvas Wall” situated outside the plant’s gate, facing the main Multan-Khanewal road, acted as a creative outlet for young, enthusiastic painters. They used street art where words failed to pay tribute to their subject – the farmers of Pakistan.

At the wall, I ran in to Mobeen, the brand manager for Sarsabz. Upon my keenness, he expounded the theme, “Salam Kissan – Sarsabz Pakistan” in the following words:

“Growing up, we often heard that agriculture is Pakistan’s backbone. Let’s admit though, no one gives farmers due importance; they’re rarely a priority. You hear stories of the losses they face, of protests and sadly, suicides as well. However, when you asses our country’s agriculture policy it’s negligent even towards a crop as important as cotton. I mean, look behind you – you’re standing outside a plant that’s been shut down since three years, despite the fact that it produces fertilisers that give 10% more yield than conventional ones. Our government is forced to import those order to meet the shortfall.

It’s unfortunate to see farmers at the bottom of the economic and financial pyramid. As a brand, we believe we can change that and are committed to the cause. These students have come from all over Pakistan to join us in this initiative. This is the start of something beautiful.”

It was after hearing these words that I understood why this activity managed to bring together youth from all over the country for a moving tribute to farmers. Its impact was far greater and meaningful than a pretty ad on a billboard.

The competition, which featured over 40 teams and almost 125 students from cities as far as Karachi and Islamabad, started at 11am on the first day and ended at 5pm on the second day. During this time, splendid pieces of art were created. The organisers provided every facility to the participants – from paints and brushes to accommodation for the night. The partakers seemed quite happy with the event and remained engrossed throughout.

The digital and electronic engagement of the event was also commendable. RJ Sophiya Anjam was present at the scene, interviewing contestants and giving shout-outs in support of farmers. A time-lapse video of the key visuals being painted by an artist for Sarsabz fertilisers was also recorded and shared on social media by leading influencers, making others curious enough to visit the site. Multiple TV channels showed up as well to broadcast this unique effort.

Taking advantage of the number of participants, the management provided 300 saplings to be planted along the borders of the vicinity, an act that is in line with the company’s vision of caring for the environment. The spirit of togetherness was further strengthened with the participation of representatives from the Ministry of Climate Change and Environment Protection Department in the tree plantation activity.

The first day ended with dinner, followed by an entertaining stand-up comedy show put together by a young group called “Pakistan Tehreek-e-Comedy.” Just when I thought I had experienced it all, the event touched its highest note with a drum circle organised by Haider Jamil around a bonfire. Everyone joined in to create rhythmic beats and learn the amplified impact of working as a team for a cause.

 

On the second day, the artwork was completed and after careful consideration, three groups were shortlisted as winners by the judging committee. The criteria was based on:

1)            Effective portrayal of the theme “Salam Kissan, Sarsabz Pakistan”

2)            Level of skill employed by the artists

3)            An out of the box approach

The first position was bagged by a team of two people, Waqas Ahmed and Waseem from Sialkot – a duo who claim to be Pakistan’s first 3D artists. They impressed the judges with their skills and earned themselves a PKR 250,000 reward. Maryam Rana, Sumaira Munir and Waseema Khalid from Multan won PKR 100,000 at second position, while Abu Bakar, Mamoona, Maryam and Muqaddas took home PKR 50,000 as winners of the third position.

All contestants were given certificates of participation, along with hi-resolution prints of their artwork. The prizes along with trophies were handed out by Mr. Inamullah Naveed, Head of the Fertiliser Plant at Fatima Group. Throughout the activity, he kept dropping in at the Canvas Wall to encourage students.

As I networked with marketing team members of Sarsabz on the final day, I was told by the Digital Brand Manager, Hassan Amjad, that this Canvas Wall Paint activity was just a kick off for the “Salam Kissan” campaign. It will continue to gain momentum in Sukkur, Multan, Hyderabad and Sialkot to engage local communities and equip farmers to voice their concerns at a policy-making level. The essence of this campaign lies in a recently released music video which pays an ode to the small-scale farmers in the most beautiful way, depicting the hardships they go through to provide food and clothing for the whole nation while living the hardest lives themselves.

The entire event was very well managed, especially in comparison to other street art competitions. It managed to successfully make people like me, who live in the comforts of their urban homes, realise the importance and struggle of farmers, for a better, stronger and Sarsabz Pakistan.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We speak to three leading bridal MAKEUP ARTISTS AND UNCOVER THE TRENDS FOR THIS WEDDING SEASON

 KIRAN KHAN

How would you describe your signature bridal look? 

My signature bridal look features natural looking and fresh, yet contoured skin with soft bronze eyes, a smokey eye liner and mixture of soft peach, brown and nude lips.

Which bridal makeup trends are you loving the most this season? 

Dewy skin and natural lashes.

Are there any makeup trends you’d like to see brides leave behind? 

Heavy lashes, caked faces and red lips. It’s 2019, time for a change girls.

What are your secrets for gorgeous skin makeup? 

Less is definitely more. Keep a light hand on foundation and concealer. Most importantly, focus more on skin care rather than cosmetics.

Do you have any staple makeup/hair products to use?

I have so many. I absolutely can’t live without my beauty blenders and concealers by NARS. They’re sheer, yet cover all imperfections. I also love the Shade + Light Contour Palette by Kat Von D  — can’t imagine finishing any makeup look without it.

What’s the most requested look brides come to you with? 

I’m known for my bronze eyes, so that’s the most requested bridal look at my studio. Some also ask for gold glitter eyes. I’d say about 90% of my clients come to me for my signature traditional baraat makeup.

What piece of advice would you give to brides as they prepare for their wedding day?

Please focus on your skin. The more you invest in skincare, the better your makeup will look. Drink plenty of water. Keeping hydrated really does help more than most of us realise. Also, moisturise regardless of your skin type. Exfoliate regularly to remove dead skin, especially on the lips and get extractions from a professional, once a month, to remove whiteheads and blackheads for that smooth finish.  Lastly, relax and get adequate sleep.

FATIMA NASIR

How would you describe your signature bridal look? 

Every bride wants to look and feel beautiful on their big day. I always focus on enhancing their best features, keeping their likes, dislikes and preferences in mind. I don’t impose what I like on clients, instead I optimise what the client wants and make it as eye-popping and fabulous as possible.

Which bridal makeup trends are you loving the most this season? 

I’m seeing a growing trend for subtle looks and less makeup. No blinding highlights and no foundations three shades lighter.

Are there any makeup trends you’d like to see brides leave behind? 

Three tone lighter, caked up foundation that cracks when you smile and a prominent white eye pencil in the water line. Our beauty industry has evolved a lot in the last five years, with trends changing dramatically. Modern brides want to look like the best version of themselves, instead of a completely different person. There’s a much greater emphasis on natural makeup and a desire to look more beautiful in person, not just in photographs.

What are your secrets for gorgeous skin makeup? 

Skin preparation is the key to beautiful glowing skin. Always moisturise before applying foundation. This is one of the most important steps.

Do you have any staple makeup products to use?

I’m a huge fan of the highlighters by Becca and Illuminating Bronzing Powders by Bobbi Brown.

What’s the most requested look brides come to you with? 

Sabyasachi fever has drastically changed bridal hair and makeup trends. As a result, many designers have been styling their campaigns in a similar fashion. A lot of brides now want the same subtle and understated look.

What piece of advice would you give to brides as they prepare for their wedding day?

Moisturise skin as much as you can and wear sunscreen religiously. Staying hydrated and getting at least eight hours of sleep every day is just as important. Avoid excessive makeup, keep the face clean and let your skin breathe.

 OMAYR WAQAR

How would you describe your signature bridal look? 

I like very neutral looks. I enjoy playing around with the eyes, but since most of my clients don’t like a lot of makeup, I avoid it. I don’t believe in caking up the face or using too much powder.

Which bridal makeup trends are you loving the most this season? 

I love the sleek hair look. I think it’s very classy and modern.

Are there any makeup trends you’d like to see brides leave behind? 

Yes — hair bigger than the bride’s head.

What are your secrets for gorgeous skin makeup? 

I take my time to prep the skin before applying foundation. You shouldn’t rush it.

Do you have any staple makeup/hair products to use?

Not really. I keep switching my products. The only one product I always use though, is the Porefessional primer by Benefit.

What’s the most requested look brides come to you with? 

Sleek hair. I feel whenever someone wants the sleek hair look, they come to me. Also, brides who don’t like a lot of makeup opt for me.

What piece of advice would you give to brides as they prepare for their wedding day?

Please get sufficient sleep so you don’t end up with dark circles and eat clean to avoid pimples. Also, drink lots and lots of water.

Stressing out is natural, but don’t let it get to a point where you don’t enjoy your wedding. Focus on having fun — it’s your big day!

Text by Mehek Raza Rizvi
Coordination by Sana Zehra

Mohsin Saeed has a heartfelt conversation with the Tekken World Champion and first Red Bull athlete from Pakistan, about his harrowing journey to EVO Japan 2019 and overcoming borders and legends.

Describe how you felt after becoming the Evo 2019 Tekken champ?

It was a very emotional moment for me. I always had faith that I could win at the world’s biggest stage, but when it happened I was at loss for words. It was overwhelming as I had a flashback of my whole journey. I felt like I’ve finally achieved something great. Winning two EVOs in the same year is no small feat.

What do you think about the professional esports scene in Pakistan?

I feel my success has brought Pakistan under the spotlight. Our country was an unknown territory in terms of gaming, but now a lot of local players are getting sponsorships to go abroad.

Which other video games do you like to play?

Many people don’t know this, but before switching to Tekken, I was a national champion of The King of Fighters (KOF) XIII. I also enjoy playing Hearthstone, it’s a card game played on mobile.

How does it feel to be the first-ever Red Bull athlete from Pakistan?

Red Bull athletes are a group of the most elite athletes from around the world, so it was always my dream to become one. More importantly though, I’m happy because Pakistan is getting representation at such a high level.

What do you plan to accomplish next as a Red Bull athlete?

I’m looking forward to the Tekken World Tour Finals scheduled for December. I wish to continue my winning streak because it’ll make me the first player in the world to win two EVOs and a world championship in the same year.

What would you say has been the biggest challenge you faced in your journey so far?

I’ve never had it easy. There were countless obstacles, but the most challenging and frustrating one was getting a visa for EVO Japan. It’s very unfortunate that despite having talent, many Pakistani players don’t get sponsorship or a visa. However, in retrospect, I feel such hindrances only increased my drive to win.

What message would you give to aspiring gamers in Pakistan who wish to pursue professional esports?

Confidence is the key to success. Never be afraid of taking risks if you believe you have talent. When I took up gaming as a profession I had to put a lot on stake, but I didn’t let my fears stop me from dreaming big.

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