April 1-15 2023


What would you say is the most challenging part of being a fashion designer?
Honestly, it’s really fun being an entrepreneur and a creative person at the same time, but sometimes I desire to craft pieces that the data would not support. I prefer to stay away from the typical pieces but my team keeps reminding me to stick to what the research says. The clash of the two and to find the perfect balance can often be a challenging aspect being a fashion designer.

Who are your style icons and why?
Definitely Queen Rania Al Abdullah of Jordan. Her sartorial taste is beyond impeccable. I am obsessed with her elegance in every outfit she wears. The monochromatic color scheme along with the pop of colors is such a breath of fresh air. It’s like there’s fluidity and movement within the flowing fabric that she wears.

What are your favorite fashion trends?
Definitely gossip girl era. Headbands with a Chanel coat and a cute short skirt. Blair all the way!

What is the most exciting part of being a fashion designer?
When it comes to my brand, it’s definitely the aspect where I have a play with my creativity along with my entrepreneurial skills. The perfect amalgamation between the two areas and executing the perfect balance really excites me.

Tell us a bit about your new collection?
My most recent collection “Lilly Affair” is all about movement; there’s a solid flow through the cuts. I wanted it to be a like soft spring breeze dancing through the summers. The floral patterns represent a breath of freshness, representing nature’s pure essence.

A Grand Opening of Diamond Direct at MM Alam Lahore. Pr: Hadiyya Aazer, Rubia Moghees, Murrad Rahim


Tara Uzra Dawood held her “Saturday” birthday party, this year themed after Netflix’s smash show “Wednesday.”


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