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EDITORS’ PICK For what’s new in town

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EDITORS’ PICK For what’s new in town

EDITORS' PICK For what's new in town

Timeless Floral Elegance by Traditional Jewellery

Elevate your hairstyle with these

“3-Line Mogra Combs”, a perfect blend of tradition and charm. Whether for a wedding, festive occasion, or a classic everyday look, these fragrant jasmine-adorned combs add an ethereal touch to your ensemble! A must-have for floral accessory lovers.

Glow & Protect with IT Cosmetics!

Meet your new skincare essential—a 3-in-1 sunscreen, serum, and primer packed with SPF 50, Vitamin B5, and Hyaluronic Acid! Say hello to smooth, hydrated, and protected skin every day.

Ramadan Gift Boxes by Mint & Co.

Celebrate the spirit of Ramadan with these beautifully curated Ramadan Gift Boxes! Thoughtfully designed, each box includes a pocket Quran, tasbih, prayer mat, and dates, making it the perfect gift for your loved ones or a special treat for yourself. A meaningful way to embrace the blessings of the holy month!

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EDITORS’ PICK For what’s new in town

EDITORS' PICK For what's new in town

Shah Official

Elevate your style with Shah’s exquisite collection, where striking gold jewelry takes center stage. Intricately crafted pieces featuring twisting vines, delicate branches, and mysterious forms evoke power, grace, and sophistication. Pair your statement jewelry with our sleek bags and elegant hats, all crafted to weave elegance and untamed beauty into everyday life.

Blush Filter Liquid — Huda Beauty

Huda Beauty is taking the makeup industry by storm! She has introduced new blush filter shades-A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. Available in 11 shades that work across all skin tones, Blush Filter also has a yummy candy scent to complement the sweet shade names.

Jome

This sweater is a vibrant, hand-knitted masterpiece from JOME, a Pakistani brand that celebrates craftsmanship and comfort. The rainbow cardigan features a stunning patchwork design with bright, contrasting colours, reflecting the rich tradition of hand-knit textiles. Each stitch is carefully crafted, ensuring a soft, cozy feel while embracing a chic, contemporary aesthetic.

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EDITORS’ PICK For what’s new in town

EDITORS' PICK For what's new in town

Super Boost Skin Tint & Lip Gloss — Makeup Forever

Simplify your beauty routine with this makeup and skincare skin tint. Super Boost Skin Tint comes with nutrient-rich ingredients to nourish and unify your complexion. Low effort, high impact!

Super Boost Lip Gloss gives lips irresistible luminosity and shine. In one stroke, it makes lips visibly fuller and smoother. The formula doesn’t stick or move (lasts for over 4 hours without running).

Luxury Lawn — Zaib

Soft hues, delicate embroidery, and a touch of elegance-this is where tradition meets modern grace. It’s all in the details in this collection by Zaib for Ramadan and Eid both. The collection comes as unstitched & with our custom stitching.

Sadequain Bethak

A visit to the newly opened Sadequain Bethak in Lahore offers an enriching experience, adding to the charm of the vibrant Gali Surjan Singh. This thoughtfully curated space goes beyond a traditional gallery, immersing visitors in the world of one of Pakistan’s most celebrated painters and calligraphers. Showcasing Sadequain’s personal belongings alongside carefully selected artifacts, the baithak weaves a compelling narrative of his life, artistic journey, and enduring legacy.

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EDITORS’ PICK For what’s new in town

Lals

Lals is launching its Valentine’s Very Berry Collection, filled with l strawberry-filled chocolates, smooth milk heart-shaped bon bons and much more. Get your hands on these scrumptious boxes for your loved ones.

Whimsical Bloom

Where flowers tell stories, and sweetness seals the bond! Make this Valentine’s Day unforgettable with Whimsical’s classiest arrangement of flowers and a customised cake of your choice placed in a stunning acrylic box and much more!

The Ultimate Valentine’s Day Pampering at New Look Beauty Clinic & Spa

This Valentine’s Day, show yourself some extra love with New Look Beauty Clinic & Spa’s luxurious self-care packages. Whether you’re prepping for a date night or indulging in some much-needed me-time, their specially curated treatments are the perfect way to unwind and glow.

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EDITORS’ PICK For what’s new in town

Black Oak Furnitures

Black Oak Furnitures offers a range of beautifully crafted console tables that blend functionality with aesthetic appeal. Here are some of their notable designs:

Amson Buffet Console

A versatile piece that can serve as both a console and a buffet table. It offers ample storage space, making it both practical and stylish for dining areas or hallways.

Anabel TV Rack

A contemporary TV console that offers both style and storage. Its clean lines and functional design make it a perfect addition to modern living spaces.

Zaib

The co-ord set from Zaib’s winter Pret collection appears to feature a chic and elegant design perfect for the fall/winter season. These co-ords are versatile for semi-formal winter events, reflecting elegance and timeless design with a modern edge.

Ube Collection Kit By Huda Beauty

Every year on her birthday, Huda celebrates with an Ube cake, and that tradition is what inspired this limited-edition electric lilac shade of Easy Bake. Ube Birthday Cake is a deliciously unexpected way to create the perfect blushed & bright undereye. The subtle rosy pigments in this shade help to neutralize, brighten, and blur for the ultimate Ube snatch.

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EDITORS’ PICK For what’s new in town

Glazing Milk- Rhode

Glazing Milk by Rhode is a lightweight, milky essence developed to deliver intense hydration and give the skin a luminous, dewy glow. Created by Hailey Bieber’s skincare brand, Rhode, this product is often described as a hybrid between a serum and a moisturizer.

Lama

Mesh Mary Jane flats by Lama, feature a modern twist on the classic Mary Jane design. The shoes are made with a breathable mesh material that gives them a lightweight and contemporary aesthetic. The buckle strap across the top provides a secure and adjustable fit, while the neutral beige color makes them versatile for styling. These flats combine comfort and style, ideal for casual wear or semi-formal occasions.

Amene Official

1. Rooz Kurta (Rohaneh):
– This bright orange kurta is made from “pure Karandi fabric”, blending comfort with artisanal charm.
– The design features colorful embroidered motifs, adding a playful yet elegant touch to the overall look.
– Its minimal yet vibrant style makes it perfect for festive occasions or casual gatherings.
2. Mena Kurta (Rohaneh):
– This deep purple kurta is crafted from “pure Karandi fabric” and features “classic Kashmiri embroidery” on the neckline and sleeves.
– The intricate embroidery adds a timeless elegance to the piece, making it ideal for more formal or traditional events.
– The kurta’s rich color and intricate detailing make it a versatile wardrobe staple.
Both outfits celebrate traditional craftsmanship with a contemporary twist, making them stylish and timeless choices for various occasions.

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EDITORS’ PICK For what’s New In Town

ECS Ecs introduces their debut collection of shoes crafted from banana leather! Eco-friendly, biodegradable, and designed to offer both style and comfort—these shoes are a step toward a more sustainable future.

Dezato’s Lindt Jamocha Cheesecake:

The Sweet Sensation Everyone’s Talking About

Murad Gilani, the visionary behind Dezato, has done it again! Introducing the Lindt Jamocha Cheesecake—a masterpiece blending the rich decadence of Lindt chocolate with the bold, smooth notes of coffee. This indulgent creation has quickly captured the hearts (and taste buds) of dessert lovers, turning it into the most sought-after treat in town.

Sana Safinaz

Sana Safinaz introduces their knitwear matching co-ord collection, designed to keep you cozy and stylish this winter. Perfect for staying warm without compromising on elegance.

ECS

Ecs introduces their debut collection of shoes crafted from banana leather! Eco-friendly, biodegradable, and designed to offer both style and comfort—these shoes are a step toward a more sustainable future.

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EDITORS’ PICK For what’s new in town

EDITORS' PICK For what's new in town

Sana Safinaz- RTW

Sana Safinaz’s winter ready-to-wear collection is a perfect blend of tradition and modernity, offering luxurious fabrics, intricate embellishments, trendy silhouettes, and a vibrant color palette. Their designs are both elegant and practical, making them ideal for the winter season.

Ideas Home — Bath Linen Set

This bath linens set by Ideas Home The image offers both luxury and comfort. The soft textures, elegant embroidery, and variety of sizes suggest a high-quality bath linen collection suitable for everyday use or as a gift.

FAUX FILLER Extra Shine Lip Gloss by Huda Beauty

A gloss so glossy it’s distracting – all attention is on your lips! A nourishing lip gloss for the shiniest, juiciest lips – it smooths and blurs fine lines, giving a lip filler effect without a tingling sensation, just full-looking, high-shine lips. A lip hydrating formula that melts onto the lips with a non-stick, reflective ‘glass-like’ finish.

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EDITORS’ PICK For what’s new in town

EDITORS' PICK For what's new in town

Outfitters

“East-West-Wherever” by Outfitters is a daring exploration, blending contemporary edge with a relaxed, Bohemian essence. This collection presents flowing silhouettes paired with intricate embroidery, inspired by a spirit of awakening and fearless discovery, crafted for living in the present. It’s a celebration of individuality, empowering you to tell your story through fashion. Step into this realm and let each piece reflect your unique perspective and adventurous soul.

Dusk Candles Co.

Dusk’s ceramic matchboxes bring style and practicality together. These chic, functional designs add flair to your home while keeping matches safe and handy. Paired with our vibrant matchsticks, they make lighting candles a delight. Each box includes about 20-25 matches.

Sana Safinaz — Winter Luxury ’24

This collection showcases luxurious fabrics and rich textures, evoking the charm of a bygone era. It’s a celebration of regal colors and intricate details that capture the spirit of strength and freedom.

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EDITORS’ PICK For what’s new in town

EDITORS' PICK For what's new in town

My Inception.Home

Myinception.Home presents an exclusive selection of Onyx plates in various sizes, designed to enhance your dining experience with elegance. Discover the White Jasmine two-tier platter, where the delicate beauty of jasmine—often associated with love, sensuality, and grace—shines through. In many cultures, these fragrant white blossoms symbolize purity and divinity. Explore a diverse range of tableware and home accessories that celebrate local craftsmanship and timeless sophistication.

Muzlin Winter ’24 by Sana Safinaz

Each piece is a captivating blend of strength and individuality, thoughtfully designed to narrate its own tale of elegance. Embrace the season’s essence with Muzlin Winter ’24 – a tribute to winter’s natural charm, where softness intertwines with luxury in every detail.

Lama

Cozy and ultra-soft loafers featuring a chic matte-finish buckle. With winter just around the corner, Lama is your go-to destination for stylish, on-trend loafers.

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EDITORS’ PICK For what’s new in town

EDITORS' PICKFor what's new intown

Poppit
If you’re in search of fun, premium custom activity tables for your events, Popp It is a must-try. They offer creative and entertaining activity table setups perfect for birthdays, bridal showers, dholkis, and more.

The Skin Theory — Dr. Amna Ahmer
Next-generation moisturiser with Active Hydration- it infuses skin with 48 hours of continuous hydration and helps protect against environmental stress. This best-selling moisturiser features a state-of-the-art complex that works on a molecular level to help reduce Trans-Epidermal Water Loss (TEWL) and infuse skin with 48 hours of vital moisture. This advanced technology also helps shield skin’s natural microbiome from environmental stress. A dynamic Hyaluronic Acid Complex distributes hydration throughout the skin, helping to lock in moisture for lasting hydration.

Coco Chéri
Baked with love! Coco Chéri is one of the finest bakeries in town, known for their perfectly sweet and beautifully crafted cakes designed to make your special moments blossom.

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EDITORS’ PICK For what’s new in town

EDITORS' PICK For what's new in town

Wrapped With Love

Lovingly crafted with care, these stunning handmade cots for newborns are a perfect blend of elegance and charm. “Wrapped with Love” pours dedication and affection into every piece, using delicate fabrics, frills, ribbons, pearls, and other luxurious details to ensure your baby looks every bit like a prince or princess.

Dr. Arooba Organics

Dr. Arooba Organics is creating a buzz online with incredible client hair transformation stories. Her hair loss serum, combined with rosemary oil, is working wonders for those struggling with severe hair loss. Don’t miss out on these highly sought-after products—they’re selling out fast!

Marvella cakes | Platters

We were blown away by these warm, ooey-gooey brownies from @marv_ellacakes, fresh from the oven. Beautifully presented in a delightful flower bouquet-themed tray, they make the perfect gift for any friend or family member with a sweet tooth. A must-try!

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EDITORS’ PICK For what’s new in town

Editor pick

Fix Chocolate Bars

Fix chocolate bars are creating a buzz online, with people going wild over them. All their flavors sound incredibly tempting and delicious, but the Can’t Get Knafeh of It, seems to be a fan favorite. You can find these bars from various online retailers in Pakistan!

EXAGGER-EYES 28HR Volume Mascara — Charlotte Tilbury
Fix chocolate bars are creating a buzz online, with people going wild over them. All their flavors sound incredibly tempting and delicious, but the Can’t Get Knafeh of It, seems to be a fan favorite. You can find these bars from various online retailers in Pakistan!

What makes it MAGIC?

LASH VINYL-BLACK WRAP TECH!
Infused with lash-plumping polymers that coat every single lash for 9X more volume after just one coat, whilst vinyl-black inspired pigments create the illusion of bigger, brighter eyes!

ULTRA-CURVED LASH STYLER BRUSH!
Like a stylist for your lashes, it hugs, grips + separate lashes for instant root-to-tip volume and 2X curl effect! No eyelash curler needed! Plus, the ultra-fine laser-cut fibre bristles fan out, then define lashes for fast, maximised precision!

Mint & Co.

We are just in love with these cute baby announcement boxes!
Baby Lion Parachute themed boxes just have our heart! Celebrate your little one with their adorable new baby lion parachute printed boxes. These uniquely designed boxes offer plenty of space to fill with treats of your choice. Customise the boxes to your preference.

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EDITORS’ PICK For what’s new in town

Candlico

Elevate your space with our sleek and stylish candle holders, available in black, silver, and rose gold. Perfect for adding a touch of elegance to any decor!

These candle holders are perfect for any room, blending traditional craftsmanship & modern design.

Go Micro

Transform any cleanser into a rich, marshmallow-like foam for a more luxurious skincare with Go Micro’s Marshmallow Whip Maker. The marshmallowy makeover creates micro-bubbles, producing a fluffiness that reduces friction and cleanses your skin deeply & more gently.

Kuku

If you are looking out for some exquisite jewellery pieces then Kuku’s Vincent Cuff and Victorian Coin Bracelet are a must have. Their jewellery is 18k Gold Plated and is a testament to timeless style with its textured simplicity, ideal for adding understated elegance to any look.

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EDITORS’ PICK For what’s new in town

Skin by Trillium

Skin By Trillium is the talk of the town! Their face washes and serums are revolutionizing skincare, tackling active skin problems with a blend of well-researched ingredients. It’s no wonder they’re the new game changer in the beauty world!

Aura by Alia

Eid is just around the corner and khussas are a perfect pick to pair with all our desi/traditional outfits. Aura by Alia are offering the most comfortable khussas with a thick cushion making them wearable all day long. These metallic khussas are a must buy!

Pomegranate Linen

If you are looking out for some beautiful and affordable table and tea linen sets then Pomegranate Linen is a must check. They offer some refreshing floral designs and also offer a wide range of customisable, hand painted cot sets for your little munchkins.

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EDITORS’ PICK For what’s new in town

Cooling Water Jelly Tint —Milk

A long-lasting lip and cheek stain with a hydrating, bouncy jelly texture that glides on for a sheer, buildable burst of color. This blush and lip stain is 90% natural, clean, vegan, cruelty-free, paraben-free, gluten-free, non-comedogenic, and non-acnegenic.

Skin Recipe

Skin Recipe is a local Pakistani brand owned by Aiman and Minal Khan. Skin Recipe is more than just skincare, it’s a way of life! It is built on the philosophy that beauty is not fitting in someone else’s mold. It’s a journey, a journey of embracing your own features, your individuality — your beauty, your way! Their range of high-quality products allow you to mix and match, and create the perfect recipe for your skin.

Aplomb

This season it’s all about wearing some cute hair bows. Super cute hair bows are a top pick of girls from every age group. If you are looking out for some cool, super trendy, customised hair bows then Aplomb is a must check!

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EDITORS’ PICK For what’s new in town

Matilda Cake Puddle By Murrad Gillani

If you are chocolate cake lover then you just can’t miss Murrad’s Matilda cake puddle. It is made of rich and moist chocolate cake layers, frosted with chocolate fudge frosting that is glossy and rich in chocolate flavour.

Hair By Heena Baig

As the summer season starts we all want a hair colour that’s both trending and appropriate for the summers. Heena Baig is offering some amazing hair transformations at the Cutting Edge salon from French balayage to baby lights, low lights, high lights and even beautiful one colour hair dyes.

Mahay By Sana Safinaz

The summer season is here and we all look out for easy, breathable and affordable lawn outfits. Mahay by Sana Safinaz is a perfect pick as the floral prints are so soft and have a cooling effect to the eye. You can style these versatile prints in so many ways.

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EDITORS’ PICK For what’s new in town

Thermal Spring Water Spray by Blissful
Blissful launches thermal spring water spray for the first time in Pakistan; enriched with minerals to soothe and refresh your skin.

Rs. 1850

BENEFITS:
l Gently refreshes, rebalances and calms the skin.
l Rich in selenium with anti oxidant benefits
l Neutral pH reduces sensitivity and restores skin balance
l Can be used on face and body
l Use as a hydrating toner or a mist to refresh your skin or to soothe irritated skin
l Can be sprayed on areas of eczema to calm skin
l Used to damp your skin for skincare products
l Fragrance free makes it suitable for all skin types.

STUDIO FIX FLUID SPF 15 24HR MATTE FOUNDATION + OIL CONTROL by Mac:

All time favourite foundation by Mac has been remastered! The iconic 24-hour buildable, breathable foundation has been Fix-ed and remixed with a soft-matte finish. The NEW good-for-skin formula is infused with 87% skincare ingredients,including sugar kelp extract to control oil along with red algae extract and hyaluronic acid to hydrate skin over time. The recyclable glass foundation bottle was crafted with sustainability in mind. Now in 67 shades made for all skin tones and textures: Meet the new Studio Fix.

Nest Design & Comfort:

If you are looking out for some vintage and antique crockery, wall hangings or decoration pieces then Nest design and comfort is a must check. They have a wide range of crockery and decoration pieces collected with care from all around the word.

Sweet Créme:

Sweet Crème’s tantalizing dessert lineup is a road to pure indulgence. From creamy soft serves to decadent molten lava cake and one-of-a-kind cheesecakes, prepare to be swept away by a storm of irresistible sweetness. Sweet Crème is redefining dessert bliss with their best selling blizzards, cakes and soft serve delights.

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EDITORS’ PICK For what’s new in town

Paper Shaper Lahore:
Ramadan Tabarruk boxes ‘24 are the most elegant white and gold printed wooden boxes with gold foiled details on top with corner embellishments by Paper Shaper Lahore. The box includes, velvet Panisurah, Ayat-ul-kursi engraved gold acrylic fridge magnet in a velvet pouch, 6ml Motia itar in a fancy bottle, customized Date box, peony scented candle, customized Allah pendant & 100 beads tasbih.
Price Rs. 6500/-

Allure by MHT:
Eid is just around the corner and we all are looking for some exquisite jewellery pieces to add that perfect oomph to our Eid outfits. We have picked these timeless pearl earrings by Allure by MHT; the perfect wardrobe staple for the festive season.

So this is Love:
Are you looking for some cute & thoughtful Ramadan gift boxes for kids?! “So This is Love” is a must check as they are designing some very sweet Ramadan boxes for kids which includes, Janamaz, customised Tasbeeh pouch, Ramadan themed cookies, Dua book for kids, Ramadan journal, Prophets stories and choice of star lamp or candy filled star shaped pinata.

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EDITORS’ PICK For what’s new in town

1.  Heavenly_crafts2023

Make Memories this Ramadan with these handcrafted Tray Gift Sets by heavenly crafts. They add some Custom Chocolates & Sacred Keepsakes making it a perfect tray to gift this Ramadan.

2.  Bareeze Home:

Explore the beauty of Prayer Mats from BareezeHome. Where elegance embraces enlightenment. You can add some new prayer mats in your home and these beautiful prayer mats can be gifted to your loved ones this Ramadan.

3.  Gulkhan Truck Art:

Make your iftaar tables shine with Gulkhan truct Art’s thaila box partition tray. These cute partition trays will help you serve dates and nuts while adding a pop of colour to your Ramadan tables.

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EDITORS’ PICK For what’s new in town

Cookie Aunty:
Cookie Aunty is all set to launch her finger-licking, ooey gooey cookies in Lahore. Oozing with ten rich flavours her cookies soft and chewy cookies are baked to perfection!

The Lost Chapter:
The lost chapter bookstore is a small, cozy bookstore situated in the heart of Modeltown. It has a wide selection of titles, from international best-sellers to beautifully curated offering of childrens’ books. You can also find essential school supplies and costumes for young kids at the store. It’s a must visit with your kids over the weekends for a fun and a great learning experience.

Ribbons & Roses:
Valentine’s Day is just around the corner and if you are looking out for some gifts to be wrapped in the most beautiful way then do check out ribbons and roses. They are offering some over the top arrangements for your loved ones!

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