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Beauty, confidence and success are a few words that define Hina. She has proven over time that she is not just a pretty face. As she goes from strength to strength with a thriving business and having a seat in the provincial assembly, Hina sits down with Faiza Murad and with refreshing candor reveals what makes her tick

A politician, entrepreneur, a mother and recently a student again, how do you manage it all?

I am a very energetic person and I believe being a woman teaches you to multitask. I take each day as it comes and try my level best to give my all in anything I do. I wake up and I think to myself, how can I make a difference in someone’s life today? Being a politician gives you that opportunity to try changing a common man’s life. As for being a student again, I have enrolled in Esmod College, Dubai. I feel it’s a plus point to have an academic background in fashion so I have set my sights on achieving that.

From medicine to entrepreneurship, was that a sudden change of heart?

Like any other child, I wanted to please my parents. My mother wanted me to become a doctor. I however always looked up to my father who was an entrepreneur. It was only when I once went to pick my friend up from LUMS that I realized this is the place where I want to be. This is where I belong. That was the turning point in my life.

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You are the daughter of a successful businessman who is also close to the political party you represent. Did that pave the way for your political career?

My father has always been my mentor and has been a very strong force behind me. I have learned a lot from him when it comes to business. As for him being the reason for my political career, I believe that is not true. I was an active member in the youth wing and I worked tirelessly for my party. I was chosen purely on merit.

In Pakistan it is close to impossible for an ordinary man let alone a woman to make it to the Assembly, do you think it’s true?

It used to be, but not anymore. In these general elections, every party came forward with young new faces who were from humble backgrounds and that included women. Female workers are extremely important as they are the ones who are familiar with the grassroot level problems and they have made it, not only to the Provincial but the National Assembly as well. If you are dedicated and work hard then you certainly have a chance.

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Do you think politics in Pakistan is still a man’s world

I believe educated and privileged women have come forward in Pakistani politics with an intention of bringing societal change. I don’t think it’s a man’s world anymore. I think we have a wonderful blend of women in the Assembly, including currently a lawyer, a doctor, an economist, a psychologist and a street worker. The dynamics are changing for women now.

You have always been an advocate of women’s empowerment. How do you think you and others like you can achieve that?

I feel strongly for women’s empowerment and I think all women in the Assembly regardless of whichever party they belong to have the same goal, which is to empower other women in our country. I am personally, through my business, employing women in the comfort of their homes in several villages and they are doing exceptionally well. I believe in a society that not only respects but also allows its women to play a strong role in nation building.

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Politics in Pakistan is a ruthless business. How do you manage to be heard?

It certainly is. However, women have a higher attendance than men; they bring out more resolutions than men. That says a lot about how serious women are. Recently, my resolution was passed in the Punjab Assembly, which was about how only women photographers should be hired at NADRA and DGIP to facilitate female applicants who are harassed in large numbers at such places.

Do you see yourself as a more successful business woman or politician?

I haven’t ranked myself ever as such, however, I would prefer to be someone who makes a difference in others lives and be a success at that. Each day I set a goal to change the world around me in whichever way I can.

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You look better than ever! Any particular diet that you care to share with our readers?

I lost a lot of weight last year. I followed a very strict diet of eating two pieces of fruits and two pieces of lean protein, sticking to 700-800 calories a day with exercising at least thrice a week. I workout religiously and I think that’s the key. Being a Kashmiri, my love for food is obviously there, but I try to maintain a healthy diet as much as I can. I have a detox soup that I take everyday. I would recommend having black coffee, which increases your metabolism.

What is your dream vacation or one destination that would make you grab your passport in a jiffy?

It has to be Cape Town in South Africa. It is an amazing place to unwind and the Table Mountain has to be one of the most beautiful places I have ever seen.

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What is your favorite handbag, one item of clothing and a pair of shoes that you can’t get enough of these days?

When it comes to a bag I always carry my Celine with me. It’s big enough to pop everything into, so it’s convenient. As for clothing, I have a simple black cape in my closet that is my favourite. I can wear it with anything, anytime. Shoes have to be my Valentinos. I want to say Louboutins, but no matter how good they look, they are extremely uncomfortable to wear.

Anam shares her love of baking & her new cake business, The Artisan, with Aimen Khan

How did your love for baking start? Have you been baking since a young age?

I actually haven’t been baking since a young age. I started very recently. I’ve always been a big foodie. I’ve watched MasterChef Australia my whole life. You watch such TV shows and you wonder how to do these things. I was actually working at the LUMS Suleman School of Business for two years. My supervisor, Dr. Mohsin Bashir, told me now that you’ve been working here, you have to start your own business, because you can’t keep doing this forever. So I thought and I thought and I thought, what kind of business am I going to start? And then I decided. I love food, I’m obsessed with food. I research and write more about food than I do about boring academic stuff. I got into the kitchen and my knowledge really helped me. I created my own recipes. I started experimenting, I started to see what chefs were doing around the world and lo and behold, before I knew it I had a business!

When did you start?

Honestly, the first time I got into the kitchen was 6 months ago. Before that, I couldn’t even boil an egg!

What kind of dessert did you make when you were starting out?

At first, I was very confused. I knew I wanted to be a baker. I love desserts. I love plating. I love making things beautiful and although you can do that with savoury foods, desserts always attracted me more since I have a huge sweet tooth. So I started making desserts but I didn’t really know where to start. I made a lot of different things but when I started doing my cakes, I realised there is so much you can do with a cake. I focused in on that and that’s where it all started.

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I have the Specialty Artisan Cakes that are rich, decadent creations. The idea is that you cut into a cake and get different layers and elements of textures, flavours and crunch. They’re very interesting. The Signature Surprise-Inside Cakes are more fun, whimsical and flirty in nature. I bake an edible surprise into the cake, like a heart or a daisy

What would you say is your biggest influence as a baker?

MasterChef! I watch all kinds of MasterChef. Apart from that, there’s a bakery in Australia called Burch & Purchese and they make the most beautiful cakes. These cakes aren’t covered in fondant. They don’t make minions out of cakes. They don’t make designs. They don’t do topsy turvy cakes. They make beautiful, simple cakes and the idea is when you cut open a cake, there are different elements and layers and flavours inside it. I started looking at all this stuff that they were doing and I thought, I need to do this. I need to create my own cakes where people will cut into it and they will get different flavours. They’ll get a mousse, maybe they’ll get a cheesecake. I took inspiration from that and started creating my desserts.

What is your favourite flavour?

I love Nutella! That is why my Nutella cake is all over my instagram as well. It’s the one I’m most proud of. The cool thing about Nutella is that Nutella itself has a very strong taste but when mixed with cream or in a sponge or something else, it develops a very subtle chocolate flavour. That to me is just amazing. I like my cakes and my flavours to be deep. I don’t like them to be too sweet or sugary. With Nutella, you don’t need to add sugar so it’s like an original flavour.

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What is the hardest thing about being a baker?

The hardest thing is that people assume that since I’m working from home, she’s probably in her pyjamas all day, probably watching Hell’s Kitchen or Top Chef and eating a lot while making her orders. But it’s not like that at all. It’s very difficult because you are on call 24/7. You could be in the middle of a dinner with your friends and suddenly, you realise that somebody has called you for an order. You need to leave and you need to abandon what you’re doing so you can make the cake! The business always comes first. It’s like being a doctor. You don’t get a break from it so you must be ready for that.

Are you going to branch out into giving baking classes or opening your own bakery?

I’m definitely not going to branch out into giving baking classes. I do want my own little bakery though. I want a shop somewhere in Lahore where people can come and enjoy the most delicious treats, try different goodies and get unexpected surprises along the way since the whole idea of The Artisan is the element of surprise.

Have you had any formal training?

Absolutely not. All my recipes are original and not taken from the internet, which is something I’m very proud of because it saves you from replication. I don’t take other people’s intellectual property. I make my own recipes. I tweak them. I experiment with them so what you get is totally original.

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What is your working process?

I turn on some music. I set out all my ingredients and I just go. There are many different processes to baking. A lot of my cakes have five recipes to make the cake. Each recipe has another recipe, so it’s like a recipe inside a recipe. I have to be very organised and do a lot of things beforehand. The idea is to organise yourself, to have everything laid out, know what step to take next and go from there.

How do you come up with the ideas for different desserts? 

It’s all about experimentation. If you’re sitting down and you get an idea, say you decide you want to bring together coconut, mango and vanilla, the only way you’re going to be able to do that is by trying different things. Try to make a mousse, try to make a cheesecake, put everything together. It’s a lot of investment of time, resources and energy.

What’s your biggest pet peeve in the kitchen? 

My biggest pet peeve is power outages, which is the biggest issue of living in Pakistan. I hate it when I’m in the middle of baking a cake and the power goes off. Having to wait for the generator to turn on just kills the mood for me. If the cake is in the oven and the power goes off, the oven resets even if it’s just by ten seconds. That is why it’s important to be very precise with timing your cakes.

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What ingredient are you obsessed with?

Sugar. Sugar for decoration. I love doing sugar work. You can do so much with sugar. You can bake it and make shards of glass. You can melt it and make caramel. You can set it. I love playing with sugar because you can do so many things with it.

most memorable meal

At Mount Holyoke College, we had a day called Dessert Dilemma where all the dining halls would serve dessert for dinner. They had this creation where they took fried dough, put a cookie on top of it, put a brownie on top of that, covered it in sauce and put it in the oven. It would come out to be this decadent mess of gooey flavours which was topped off with ice cream. I would wait for months and months and months for Dessert Dilemma. I’d mark it on my calendar. It was probably 5000 calories but the yummiest thing in the world. So delicious, so gooey, so scrumptious!

What are some essential baking tips?

Everything should be room temperature. You should be organised and you should plan ahead. Try to have fun with it. Even if something goes wrong, keep trying and experimenting. Sometimes the best recipes are the ones made out of mistakes. Don’t lose heart and just be creative. Yes, baking is kind of like a science, so you must follow orders but when it comes to adding on to your cake or changing your recipe, don’t be scared to do it. It will be different than what the recipe is but it might just be better.

What do you think the most important things are for home baking success?

Be prepared. It’s not easy. It’s not 9 to 5, it’s 9 to 9. It’s 24/7. Be true to yourself. Don’t be scared and don’t compromise on the quality of your ingredients. People in Lahore really appreciate quality and flavour. This is a very educated city when it comes to food. They’ll know when it’s not up to par. All my ingredients are imported. I use only the best chocolate. Right now, I don’t have a milk chocolate recipe because I haven’t found the perfect chocolate. From the cocoa to the butter to the chocolates, everything is the best. I taste everything and I make sure I choose the flavour I want to add to my cake.

What are your favourite desserts?

I love fortune cookies, lemon tarts and anything with Nutella in it! I love rainbow cookies too. Rainbow cookies are an Italian dessert with a minty flavour. It’s a cookie but it looks like a cake. It’s to die for. I also love kheer and this cake from the Lahore Social called the Napolean Cake.

Tell us about the two lines of your cakes.

First of all, I have the Specialty Artisan Cakes that are rich, decadent creations. The idea is that you cut into a cake and get different layers and elements of textures, flavours and crunch. They’re very interesting. These are available in different sizes, the smallest being two pounds. We currently have five Artisan cakes on the menu. The Signature Surprise-Inside Cakes are more fun, whimsical and flirty in nature. I bake an edible surprise into the cake, like a heart or a daisy. These are all 6 pounds. They can’t be bigger or smaller because making them is a very complicated process. The Artisan Cakes are for people who like flavour. They’re beautiful. I like to decorate all my cakes like planets. There’s a mirror glaze so you can see your face in it and it catches the light, but there’s no surprise inside and there’s no fondant on them. It’s all about the flavour.

How did you find the patience to experiment and find the perfect recipe? How did you not give up?

There were many days when I almost did give up. I would pull my hair out. I would cry because when you’re doing something constantly and it’s not working, it’s very frustrating. The only thing to do in such a situation is to take a break from it. You recuperate, you let yourself relax and then you go back to it and when you do, chances are you’re doing to be able to do a better job. You get stuck in the loop because with baking, everything is so temperamental. Everything has to be refrigerated because of the weather in Pakistan, but when it comes to baking, everything has to be room temperate. You spend hours and hours just watching eggs get to room temperature! It’s a lot about loving what you do. When you go through a lot of mistakes and you finally hit the mark, it’s the best feeling in the world.

Sara Haider broke onto the scene with her debut performance in Nida Butt’s musical adaption of Grease playing Marty Maraschino. Featured most recently alongside Ali Zafar singing Saleem Raza’s Ae Dil and as the youngest participating musician on Coke Studio, Sara has, at a young age, garnered a formidable fan following and is taking swift strides forward as a much beloved indie musician

How did this all start for you?

I started singing as a hobby. I was a painfully shy kid who would reluctantly get up and sing when asked to at social gatherings. I got over my stage fright when I was much older. However, I loved to sing, so I worked really hard because I wanted to excel. I was putting a lot more heart and soul into my music than I was putting into my degree in economics or anything else that I was doing at the time. In college, I was in a band called Teeen, probably best known in the indie music industry for the song Barishon Main and I did jingles alongside to help pay for the production of our songs.

At this point, I was doing almost anything I was offered whether it was a jingle or jamming with a band or performing at a corporate show. All this work in the initial phase of my career really helped introduce me to some great people and institutions, like T2F (formerly known as The Second Floor), NAPA (National Academy of Performing Arts in Karachi) and Ahsan Bari (established musician and teacher of music theory at NAPA) that are still the invaluable associations that I have and I’m thankful for these.

Then, I got an audition call for Coke Studio where I auditioned and got in. Again that was to help pay the bills since I was still at college. it enabled me to produce more work and record more songs and be able to buy equipment. I was singing back up on Coke Studio and got a little bit of attention. Then, this year, they decided to feature me as a female vocalist for a cover song. People started listening to my original songs and I started to get offers to write songs for films.

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How was the experience of being featured on Coke Studio?

My work with Coke Studio really exposed me to what’s behind all the glamour in the industry. It was very educational seeing how much work goes into it and what it means to be a part of such a huge platform where all the biggest artists in the industry are being flown in from all over the world to come perform and the stakes are really high. At 22 years old and doing my dissertation for my economics degree simultaneously, what really inspired me was the idea that I could contribute in some way even by composing harmonies and singing back up vocals. That even somebody like me with very little experience compared to everybody else has a voice and a say in what is transpiring gave me a lot of confidence.

Tell us about the musical play Grease that you debuted in?

Grease was amazing and was especially good for disciplining me. It was a 4 month rehearsal process for 12 hours a day. For someone like me, who was trying to do 10,000 things at one time, it taught me how to be completely focused in doing one thing at a time. It was also the first time that I had been in front of a live audience with all the big shiny names in the industry showing up to watch us. It was packed every night and it was brilliant and a bit unnerving to be featured alongside superstars, such as Ayesha Omer and Sanam Saeed.

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Have you always been inclined towards acting?

Appearing in Grease was my first experience of performing where I was doing more than singing, writing or composing. I had told Nida Butt, the director initially that I could sing but not act. Sanam (Saeed) was so helpful and used to sit me down and step by step go over every single line of mine with me and teach me how to act. This experience made me realise that acting is not far removed from singing. If you’re singing, especially a song that somebody else has written, for those three odd minutes, you have to put yourself in the writers’ shoes. It’s a pure emotion and you have to really connect with the sentiment of Reshma Jee, Nazia Hassan, Ella Fitzgerald or whoever’s song it is that you’re singing. In this way, acting wasn’t too far removed from what I had already been doing and it sort of came naturally to me.

What are you doing currently and where are you looking to go from here?

I sang backup for Ahsan Bari at NAPA for over four and a half years, which I still do sometimes. Coke Studio and Grease taught me how big I can be in this game, while performing in India, studying with Ahsan Bari and working with NAPA taught me how small I am as a musician and how much further there is to go. I think that having a sense of balance is important.

I’m currently training, learning how to read sheet music, training with my ustad (teacher), listening to folk music and really discovering music for the first time in my life. So for me at this point to say where I will end up is too much of a long shot since anything is possible. Previously, the only songs that I had thought that I could ever do were pop songs and I didn’t even ever think that blues or jazz was something that I could do but now, I mean, who knows?

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If you were to put together a band of your favourite musicians from any time and any place, who would be in it?

From those that I’ve heard live, it would be all round musician Mekaal Hassan and drummer Gumbi. From those I have heard recorded, Derek Trucks and Susan Tedesch and definitely George Harrison, Ravi Shankar and Anushka Shankar would be playing in my dream band.

What’s currently on your iPod?

I have 6 different versions of Dekha Day Rang Apna, one is on the metronome, another has no backing vocals in it and a third has half a snare and so on. It’s part of my working process. My phone is filled with just half complete songs. Apart from these, I currently have Laila O Laila by Rostam Mirlashari, Sarak Sarak by the Mai Dhai Band and Awaargi by Ghulam Hussain to name a few. The last one I’m trying to learn, so it makes sense to listen to it as much as possible and especially since I’m trying to sing authentically in Punjabi and Siraiki and other different regional Pakistani languages.

As a female music artist, how do you feel about the state of women in your industry?

People will say so many different things about you, especially if you’re a woman. They point fingers and speculate about your married life and say things like, “Oh, but how is she going to make time for the kids?” All the women that I know in fashion, music or show business are really tough. They all do very different things from each other but they’re all in their own rights extremely tough women.

What I really like about the song Dekha Day Rang Apna and its video is it’s treatment. It doesn’t just represent a girl in the music industry, it’s about any person. It’s not about that poor girl in a boy’s club; it’s about someone trying to figure out their way in going about what it is that they want to do.

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You’ve done one short play and Grease; are you interested in taking up more work acting?

Yeah definitely, I would love to act. Music was something that I worked at and was something that I really chased but acting was just something that found me. The recent Levi’s commercial I did with Jami featuring my song Dekha Day Rang Apna has me acting in it. Music is really a visual medium. Singers have to act in their videos and on stage. I’d love to do a movie; I think it’d be really fun. Music is just really about interacting with your audience whatever your style. It’s always somehow an act because no matter what you’re feeling when you go up on stage, you have to be the person everyone expects to see.

—By Saba Ahmed

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